A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
87-637: In-N-Out Burgers , doing business as In-N-Out Burger , is an American regional chain of fast food restaurants with locations primarily in California and to a lesser extent the Southwest from Oregon to Texas. It was founded in Baldwin Park, California , in 1948 by Harry (1913–1976) and Esther Snyder (1920–2006). The chain is headquartered in Irvine, California , and has expanded outside Southern California into
174-418: A missed approach or go-around and be prepared for a stronger wake encounter. The onset of wake can be subtle and even surprisingly gentle. There have been serious accidents (see the next section) where pilots have attempted to salvage a landing after encountering moderate wake only to encounter severe wake turbulence that they were unable to overcome. Pilots should not depend on any aerodynamic warning, but if
261-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
348-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
435-401: A combination of booths, tables, and bar-style seating. Outside seating is usually available as well, with tables and benches. Most newer restaurants contain a one-lane drive-through . There are other design elements common among today's In-N-Out locations. Matching In-N-Out's California-inspired palm tree theme, palm trees are sometimes planted to form an "X" in front of the restaurants. This
522-412: A common design, placing the kitchen "stand" between two lanes of cars. The "front" lane is nearest the street and the "back" lane away from the street. This location design is known as a double drive-thru. A metal awning provides shade for several tables for customers desiring to park and eat, but there is no indoor dining. A walk-up window faces the parking area. These restaurants store food and supplies in
609-404: A customer service counter with registers in front of a kitchen and food preparation area. There are separate storage areas for paper goods (napkins, bags, etc.) and "dry" food goods (potatoes, buns, etc.), as well as a walk-in refrigerator for perishable goods (lettuce, cheese, spread, etc.), and a dedicated meat refrigerator for burger patties. The customer area includes an indoor dining room with
696-727: A distribution center in Las Vegas to serve mountain area restaurants. In May 2010, In-N-Out announced plans to open new spots into Texas , specifically within the Dallas–Fort Worth area with the first In-N-Out opening in Frisco and Allen on May 11, 2011. The chain opened its first location in Austin in December 2013. There are 18 restaurant locations in the Dallas–Fort Worth area, and four in
783-461: A high-resolution technique, the Doppler lidar , a solution now commercially available. Techniques using optics can use the effect of turbulence on refractive index ( optical turbulence ) to measure the distortion of light that passes through the turbulent area and indicate the strength of that turbulence. Wake turbulence can occasionally, under the right conditions, be heard by ground observers. On
870-667: A lawsuit against Queensland-based Rich Asians Pty Ltd doing business as "In & Out Aussie Burgers". It also appears that In-N-Out has used this practice in other countries as well, such as in Auckland in 2020; London in 2016 and in 2018; Toronto in 2014 and 2021; Singapore in 2012 and 2019; Tokyo in 2012; Shanghai in 2017; Bangkok in 2018; Hong Kong in 2015; Taipei in 2016; Vancouver in 2019; Buenos Aires in 2016; Seoul in 2019; Berlin in 2022; Dublin in 2021; Dubai in 2021; Petaling Jaya in 2018; Cape Town in 2016; Vienna in 2017. On November 6, 2015, In-N-Out filed
957-529: A lawsuit against food delivery startup DoorDash , claiming trademark infringement . Two months later the lawsuit was settled out of court in a confidential settlement. DoorDash no longer delivers food from In-N-Out Burger. Doing business as In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a )
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#17328449437711044-999: A location in Ridgefield, Washington , the first in Washington state, was announced in 2024. On January 10, 2023, Tennessee governor Bill Lee and In-N-Out president Lynsi Snyder announced that a new hub would be built in Franklin, Tennessee , to open by 2026, and restaurants in the Southeast, beginning in the Nashville area . It is the company's first eastern hub and will involve a $ 125.5 million investment. The In-N-Out menu consists of three burger varieties: hamburger, cheeseburger, and "Double-Double" (two hamburger patties and two slices of cheese). French fries and fountain drinks are available, as well as three flavors of milkshakes. The hamburgers come with lettuce, tomato, with or without onions (the customer
1131-509: A permanent location outside its current operating region, the business strategy of having one-day pop-ups is to maintain a business presence in the country under Australian trademark law without opening a permanent restaurant. In-N-Out successfully defended their trademarks and intellectual property rights in Australia in 2020 against Hashtag Burgers Pty Ltd, formerly doing business as "Funk N Burgers" and "Down-N-Out Burger". In 2021, In-N-Out filed
1218-597: A plane crash on approach to John Wayne Airport in Orange County, California . The charter aircraft they were on had been following a Boeing 757 in for landing, became caught in its wake turbulence , and crashed. The ensuing crash investigation led to the Federal Aviation Administration requirement for an adequate distance between heavy aircraft and following light aircraft to allow wake turbulence to diminish. Upon Rich Snyder's death, Guy Snyder assumed
1305-620: A restaurant in American Fork less than a mile from the Chadder's restaurant. Per their website, Chadder's started selling a "Stubby Double" instead of "Double Double". The Chadder's restaurants in Utah have gone out of business since In-N-Out restaurants have opened in Utah. In 2023, a knock-off of In-N-Out appeared on Instagram displaying images of its restaurant, named In-N-Nout, in Culiacan, Mexico. Besides
1392-486: A runway while an aircraft lands in order to experience wake turbulence firsthand. However, the film dramatically exaggerates the effect of turbulence on persons standing on the ground, showing the protagonists being blown about by the passing aircraft. In reality, the turbulence behind and below a landing aircraft is too gentle to knock over a person standing on the ground. (In contrast, jet blast from an aircraft taking off can be extremely dangerous to people standing behind
1479-455: A second In-N-Out was opened in Covina, California , west of the intersection of Grand Avenue and Arrow Highway. The company remained a relatively small southern California chain until the 1970s. The Snyders managed their first restaurants closely to ensure quality was maintained. The chain had 18 restaurants when Harry Snyder died in 1976, at the age of 63. In 1976, 24-year-old Rich Snyder became
1566-401: A separate building, and it is not uncommon for a driver to be asked to wait a moment while employees carry supplies to the kitchen across the rear lane. This design is a popular image on In-N-Out ads and artwork, which often shows classic cars such as 1965 Mustangs and 1968 Firebirds visiting the original restaurants. The original Covina restaurant, located on Arrow Highway west of Grand Avenue,
1653-436: A still day, the wake turbulence from heavy jets on landing approach can be heard as a dull roar or whistle. This is the strong core of the vortex. If the aircraft produces a weaker vortex, the breakup will sound like tearing a piece of paper. Often, it is first noticed some seconds after the direct noise of the passing aircraft has diminished. The sound then gets louder. Nevertheless, being highly directional, wake turbulence sound
1740-510: A wake as strong as heavier helicopters with more than two blades. The strong rotor wake of the Bell Boeing V-22 Osprey tiltrotor can extend further and has contributed to a crash . Wingtip devices may slightly lessen the power of wingtip vortices . However, such changes are not significant enough to change the distances or times at which it is safe to follow other aircraft. ICAO mandates wake turbulence categories based upon
1827-407: Is a type of clear-air turbulence . In the case of wake turbulence created by the wings of a heavy aircraft, the rotating vortex-pair lingers for a significant amount of time after the passage of the aircraft, sometimes more than a minute. One of these rotating vortices can seriously upset or even invert a smaller aircraft that encounters it, either in the air or on the ground. The vortex circulation
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#17328449437711914-430: Is advised of the relevant recommended spacing and are expected to maintain their separation. During takeoff and landing, an aircraft's wake sinks toward the ground and moves laterally away from the runway when the wind is calm. A three-to-five-knot (3–6 mph; 6–9 km/h) crosswind will tend to keep the upwind side of the wake in the runway area and may cause the downwind side to drift toward another runway . Since
2001-405: Is an allusion to founder Harry Snyder's favorite movie, Stanley Kramer 's It's a Mad, Mad, Mad, Mad World , in which the characters look for a hidden treasure and find it under "the big W" made by four palm trees, with the middle two forming an "X". Like other fast-food chains, In-N-Out uses roadside billboards that direct customers to the nearest location. Billboard ads display an image of
2088-530: Is asked upon ordering, and may have them fresh or grilled), and a sauce, which is called "spread" (a Thousand Island dressing variant). There are, however, additional named items not on the menu, but available at every In-N-Out. These variations reside on the chain's "secret menu", though the menu is accessible on the company's website. These variations include 3×3 (which has three patties and three slices of cheese), 4×4 (four patties and four slices of cheese), Neapolitan shakes, grilled cheese sandwich (consists of
2175-401: Is called a razón social . Wake turbulence Wake turbulence is a disturbance in the atmosphere that forms behind an aircraft as it passes through the air. It includes several components, the most significant of which are wingtip vortices and jet-wash, the rapidly moving gases expelled from a jet engine. Wake turbulence is especially hazardous in the region behind an aircraft in
2262-413: Is called a "Flying Dutchman" which consists of two meat patties and two slices of cheese by itself (no bun, condiments, or vegetables). In January 2018, In-N-Out added hot chocolate with marshmallows, the first addition to the menu in fifteen years. However, it is not the first time it has appeared on the menu; it was previously served at the restaurants in its early years during the 1950s. The cocoa powder
2349-430: Is easily perceived as originating a considerable distance behind the aircraft, its apparent source moving across the sky just as the aircraft did. It can persist for 30 seconds or more, continually changing timbre, sometimes with swishing and cracking notes, until it finally dies away. In the 1986 film Top Gun , Lieutenant Pete "Maverick" Mitchell, played by Tom Cruise , suffers two flameouts caused by passing through
2436-439: Is outward, upward, and around the wingtips when viewed from either ahead or behind the aircraft. Tests with large aircraft have shown that vortices remain spaced less than a wingspan apart, drifting with the wind, at altitudes greater than a wingspan from the ground. Tests have also shown that the vortices sink at a rate of several hundred feet per minute, slowing their descent and diminishing in strength with time and distance behind
2523-502: Is provided by the Ghirardelli Chocolate Company . The signature colors for In-N-Out are white, red, and yellow. The white is used for the buildings' exterior walls and the employees' basic uniform. Red is used for the buildings' roofs and the employees' aprons and hats. Yellow is used for the decorative band on the roof and iconic arrow in the logo. However, variations in the color scheme do occur. The first In-N-Outs had
2610-646: Is supplied from the Lathrop, California, distribution center completed in 2006. President Lynsi Snyder stated during the opening that they will continue to open new spots. A second Oregon location was under construction in Grants Pass during September 2017. On August 21, 2018, In-N-Out announced plans to open a location in the Willamette Valley in Keizer . This was the company's northernmost location. On November 30, 2017,
2697-424: Is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using
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2784-481: Is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or
2871-459: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
2958-408: The maximum takeoff weight (MTOW) of the aircraft. These are used for separation of aircraft during take-off and landing. There are a number of separation criteria for take-off, landing, and en-route phases of flight based upon wake turbulence categories. Air Traffic Controllers will sequence aircraft making instrument approaches with regard to these criteria. The aircraft making a visual approach
3045-424: The takeoff or landing phases of flight. During take-off and landing, an aircraft operates at a high angle of attack . This flight attitude maximizes the formation of strong vortices. In the vicinity of an airport, there can be multiple aircraft, all operating at low speed and low altitude; this provides an extra risk of wake turbulence with a reduced height from which to recover from any upset. Wake turbulence
3132-635: The 57th location in the chain. In 1992, In-N-Out opened its first non-Southern California restaurant, in Las Vegas, Nevada. Its first Northern California location opened the following year in Modesto . Expansion then spread to Northern California , including the San Francisco Bay Area , while additional Las Vegas-area restaurants were added. After opening store 93 In-N-Out in Fresno, California , on December 15, 1993, Rich Snyder and four other passengers died in
3219-931: The Austin area. These new locations in Texas required the company to build a new patty production facility and distribution center in the state, according to company vice president Carl Van Fleet. In March 2014, the company confirmed its first location in San Antonio. The fall of 2014 saw the restaurant open its 22nd Texas location in Killeen . On November 20, 2014, In-N-Out opened its first location in San Antonio followed by its first location in Waco in November 2015. In January 2017, In-N-Out announced plans to expand into Houston with multiple sites planned in
3306-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
3393-426: The age of 86, the presidency passed to Mark Taylor, former vice president of operations. Taylor became the company's fifth president and first non-family member to hold the position, although he does have ties to the family. The company's current heiress is Lynsi Snyder, daughter of Guy and only grandchild of Esther and Harry Snyder. Snyder, who was 23 years old and known as Lynsi Martinez at her grandmother's death, owns
3480-681: The area, the first being in Stafford . In January 2015, In-N-Out opened its 300th restaurant, which was located in Anaheim, California . At the time of the opening, the company had generated $ 558 million in annual sales and employed nearly 18,000 in California, Nevada, Utah, Texas and Arizona. The company opened its first location in Oregon on September 9, 2015 (the same day as Harry Snyder 's birthday) in Medford . It
3567-456: The bottom underside of drink cups and the wrappers that hold their burgers together. This practice began in the 1980s during Rich Snyder's presidency, a reflection of the evangelical Christian beliefs held by the Snyder family. In 2006, a lawsuit exposed a possible family disagreement over the chain's corporate leadership. Richard Boyd, one of In-N-Out's vice presidents and co-trustee of two-thirds of
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3654-407: The business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
3741-409: The business. When Heisman Trophy winner and Ohio State quarterback Troy Smith raved about In-N-Out cheeseburgers during a press conference before the 2007 BCS National Championship Game , a senior executive said: "It does not get much better than that for us. We're kind of a small company, and we do not have any celebrity endorsers. But I think we just got the best one we could have." Huell Howser
3828-572: The company announced plans to build a production facility and distribution center in Colorado Springs , ahead of an expansion into Colorado , which is scheduled to be completed in 2021. The first Colorado locations opened in Colorado Springs and Aurora on November 20, 2020. In-N-Out received approval for a new distribution center to open in Chino, California , in 2020, taking some of the load off
3915-618: The company has shut down a location. The company opened locations in Arizona in 2000 and added new restaurants in Reno , Sparks , and Carson City , Nevada, in late 2004. In-N-Out became a huge success in these new locations. In late December 2005, In-N-Out's 200th location was opened in Temecula, California . In 2007, it opened its first restaurant in Tucson, Arizona . The store opening broke company records for
4002-427: The company has trademarked because of their association with the chain. Until 2005, In-N-Out accommodated burger orders of any size by adding patties and slices of cheese at an additional cost. A particularly famous incident involving a 100×100 (100 patties, 100 slices of cheese) occurred in 2004. Once word got out of the massive sandwich, In-N-Out management disallowed anything larger than a 4×4. One can also order what
4089-621: The company president after his father's death. Along with his brother Guy, Rich had begun working in his father's In-N-Outs at an early age. Over the next 20 years, the chain experienced a period of rapid growth under Rich's leadership, expanding to 93 restaurants. In June 1988, In-N-Out opened its 50th location, in Thousand Palms, California . The first location outside of the Los Angeles metropolitan area opened in San Diego County in 1990,
4176-471: The company stock, accused Lynsi Snyder (then known as Lynsi Martinez) and allied corporate executives of trying to force out Esther Snyder and attempting to fire Boyd unreasonably. Pre-empting the suit, Martinez, Snyder, and Taylor appeared in a December video message to employees, telling them not to believe everything they hear. The company then responded with a lawsuit of its own, alleging Boyd had construction work done on his personal property and charged it to
4263-472: The company through a trust. She gained control of 50% of the company in 2012 when she turned 30, and nearly full control at 35 in May 2017. After participating in various roles in the company, Snyder assumed the presidency in 2010, becoming the company's sixth president. However, most major decisions are made by a seven-member executive team. Snyder does not intend to franchise nor sell and plans to pass on ownership of
4350-539: The company to her children. In 2018, In-N-Out donated $ 25,000 to the California Republican Party. In 2021 it donated $ 40,000. In-N-Out COO Mark Taylor, and his wife, Traci, have donated to Donald Trump's presidential campaigns. On January 24, 2024, In-N-Out announced the closure of its only store in Oakland , California, due to safety concerns related to crime, marking the first time in its 75-year history that
4437-476: The company, as well as favoring contractors with uncompetitive bids. Boyd was then suspended from his role as co-trustee and Northern Trust Bank of California took his place (as co-trustee) until a hearing set for May 10, 2006. However, in April, the judge dismissed two of In-N-Out's claims against Boyd. A trial date of October 17, 2006, was set but never occurred, and a settlement was reached out of court. Ultimately, Boyd
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#17328449437714524-424: The country. In-N-Out Burger has chosen not to franchise its operations or go public ; one reason is the prospect of food quality or customer consistency being compromised by excessively rapid business growth. The In-N-Out restaurant chain has developed a highly loyal customer base and has been rated as one of the top fast food restaurants in several customer satisfaction surveys. In-N-Out Burger's first location
4611-522: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
4698-566: The customer service department asking if In-N-Out opened a location in Utah under a different name or if they had any affiliation with the restaurant in any way. Several customers stated they ordered trademarked items such as Animal and Protein styles. Utah District Court Judge Ted Stewart issued a temporary restraining order against the look-alike. Chadder's opened another location near the Salt Lake City area and one in Provo . In 2009, In-N-Out opened
4785-448: The external appearance of its buildings may vary to meet local zoning and architectural requirements, the interior floor plan and decor in most recently constructed In-N-Out restaurants are identical. However, some restaurants are designed to stand out, such as the restaurants at Fisherman's Wharf, San Francisco and Westwood, Los Angeles designed by architect Stephen Kanner . Today's typical location has an interior layout that includes
4872-634: The first celebrities to champion the chain, admitted to knowing every location of the restaurant between Santa Barbara and San Francisco. Child also had the burgers delivered to her during a hospital stay. Anthony Bourdain reportedly said that In-N-Out was his favorite fast food meal, later naming the restaurant as "the best restaurant in Los Angeles". Ina Garten at an interview at Today show said "I have to say, I don't eat fast food at all, with one exception. When we're in California doing book tours, we always have to go to In-N-Out Burger. It's so good and I know it
4959-569: The first person commissioned to paint the original In-N-Out located in Baldwin Park, California for In-N-Out Burger Inc. His paintings were later reproduced on advertisements, shirts, and other consumer products. The 2022 shirt design was created by Palm Springs, California artist Danny Heller. In-N-Out prints Bible citations in small print on areas of packaging (such as " John 3:16 ", " Proverbs 3:5 ", " Proverbs 24:16 ", " Nahum 1:7 ", " Luke 6:35 " and " Revelation 3:20 "). They are primarily found on
5046-600: The flavor of family-owned, decades-old businesses in the area, with one saying locals would ordinarily "be up in arms about a fast-food operation coming to Fisherman's Wharf," but "this is different." California native and Colorado Rockies player Jason Giambi would often visit In-N-Out Burger when on the West Coast with his former team, the New York Yankees . He said he tried to open an In-N-Out Burger restaurant in New York but
5133-474: The generating aircraft. At altitude, vortices sink at a rate of 90–150 m (300–490 ft) per minute and stabilize about 150–270 m (490–890 ft) below the flight level of the generating aircraft. Therefore, aircraft operating at altitudes greater than 600 m (2,000 ft) are considered to be at less risk. When the vortices of larger aircraft sink close to the ground — within 100–200 ft (30–61 m) — they tend to move laterally over
5220-495: The ground at a speed of 2–3 kn (3.7–5.6 km/h; 2.3–3.5 mph). A crosswind decreases the lateral movement of the upwind vortex and increases the movement of the downwind vortex. Helicopters also produce wake turbulence. Helicopter wakes may be significantly stronger than those of a fixed-wing aircraft of the same weight. The strongest wake will occur when the helicopter is operating at slower speeds (20 to 50 knots ). Light helicopters with two-blade rotor systems produce
5307-486: The imitators to court for trademark infringement and has opened one-day pop-ups in Sydney in 2012, 2013, 2016, 2017, 2019, and 2022; Brisbane in 2020; Melbourne in 2014 and 2018; and Perth in 2018 and 2022 to preserve their trademark rights. Customers may wait for several hours before the doors open but the food would run out very quickly, sometimes in less than hour after opening. Although In-N-Out may not have plans to open
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#17328449437715394-410: The jetwash of another aircraft, piloted by fellow aviator Tom "Ice Man" Kazansky (played by Val Kilmer ). As a result, he is put into an unrecoverable spin and is forced to eject, killing his RIO Nick "Goose" Bradshaw. In a subsequent incident, he is caught in an enemy fighter's jetwash, but manages to recover safely. In the movie Pushing Tin , air traffic controllers stand just off the threshold of
5481-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
5568-399: The legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of
5655-750: The long-standing Baldwin Park distribution center. The center opened later that year. On November 24, 2020, In-N-Out signaled that it was in the early stages of opening a store in Idaho . The first store in the state opened in Meridian in December 2023. In-N-Out later expressed interest in opening additional stores in Boise and Nampa, as well as a second location in Meridian. The company pursued various locations around Portland, Oregon , which were rejected or stalled due to development issues;
5742-494: The meaning of the holiday. In addition to commercials, In-N-Out benefits from enthusiastic fans who talk to each other. For many years, it has given customers free bumper stickers, which simply say "In-N-Out Burger" but are commonly modified to say "In-N-Out urge". The company helps devoted customers advertise its brand by selling souvenir clothing with the In-N-Out logo. Celebrity fans and free endorsements in mass media also promote
5829-607: The most burgers sold in one day and the most sold in one week. In 2008, In-N-Out expanded into a fourth state by opening a location in Washington, Utah , a suburb of St. George . By late 2009, the chain expanded into northern Utah with three new locations situated in Draper , American Fork , and Orem . More locations opened in the spring of 2010 in West Valley City , West Jordan , Centerville , and Riverton . In 2013, In-N-Out opened
5916-551: The name, the restaurant's logo, design, menu, and food presentation closely resembled that of the U.S. original. Threatened with legal action, the Mexican imitator changed its name to Sofi's Burger. In-N-Out Burger has also been plagued by similarly named imitators in Australia that confuse consumers into thinking that the similarly-sounding Australian businesses is associated with the Californian-based chain. The company would take
6003-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
6090-456: The onset of wake is occurring, immediate evasive action is vital. In 2020, researchers looked into installing "plate lines" near the runway threshold to induce secondary vortices and shorten the vortex duration. In the trial installation at Vienna International Airport , they reported a 22%-37% vortex reduction. Wake turbulence can be measured using several techniques. Currently, ICAO recognizes two methods of measurement, sound tomography, and
6177-665: The opening of a new restaurant often becomes an event. When one opened in Scottsdale, Arizona , there was a four-hour wait for food, and news helicopters whirled above the parking lot. The chain's image has also made it popular in some unusual ways. For example, In-N-Out is still considered acceptable in some areas with strong opposition to corporate food restaurants, such as McDonald's . Commercial leaders in San Francisco's Fisherman's Wharf district said they opposed every other fast-food chain except In-N-Out because they wanted to maintain
6264-517: The presidency in January 1994 and continued the company's aggressive expansion until he died from an overdose of painkillers in 1999. Under his leadership, In-N-Out's 100th location was opened in Gilroy, California on November 10, 1994. He was president for nearly six years, expanding In-N-Out from 93 to 140 locations. His mother Esther subsequently took over the presidency. With Esther Snyder's death in 2006 at
6351-403: The registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and
6438-667: The rest of California, as well as into Arizona , Nevada , Utah , Texas , Oregon , Colorado , and Idaho , and is planning expansions into New Mexico and Tennessee . The current owner is Lynsi Snyder , the Snyders' only grandchild. As the chain has expanded, it has opened several distribution centers in addition to its original Baldwin Park location. The new facilities, located in Lathrop, California ; Phoenix, Arizona ; Draper, Utah ; Dallas, Texas ; and Colorado Springs, Colorado will provide for potential future expansion into other parts of
6525-569: The same ingredients as the burgers except the meat, plus two slices of melted cheese), Protein Style (wrap with lettuce; consists of the same ingredients as the burgers except buns), and Animal Style (cooked in a thin layer of mustard, adding condiments including pickles, grilled onions, and extra spread). Animal Style fries come with two slices of melted cheese, spread, and grilled onions on top. Whole or sliced chili peppers are also available by request. Both Protein and Animal Style are house specialties that
6612-454: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
6699-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
6786-454: The trademarked Double-Double burger. The chain uses short radio commercials, often limited to the song "In-N-Out, In-N-Out. That's what a hamburger's all about." Television commercials, which are less common, feature the hamburger's visual appeal. In-N-Out seldom uses celebrities in ads, although John Cleese and John Goodman have voiced radio spots. In the past, the Snyders also sponsored Christmas music programming with voice-overs expressing
6873-412: The wingtip vortices exist at the outer edge of an airplane's wake, this can be dangerous. Uncommanded aircraft movements (such as wing rocking) may be caused by wake. This is why maintaining situational awareness is critical. Ordinary turbulence is not unusual, particularly in the approach phase. A pilot who suspects wake turbulence is affecting his or her aircraft should get away from the wake, execute
6960-402: Was Julia Child's favorite too, so it's okay." In-N-Out was one of the few restaurant chains mentioned positively in the book Fast Food Nation . The book commended the chain for using natural and fresh ingredients and for looking after the interests of employees regarding pay and benefits. An In-N-Out food truck catered Vanity Fair ' s 2012 Academy Awards after party. Jack Schmidt was
7047-578: Was allowed, in what is believed to be a first, to film with his television cameras inside a store for a California's Gold Special. The show also included a behind-the-scenes tour of the In-N-Out Headquarters. Gift items are sold at an In-N-Out "Company Store" near the chain's birthplace in Baldwin Park, California. A replica of the first store from 1948 was unveiled near the original site in 2014. The restaurant has achieved popularity which has led to celebration by some when brought to new locations, and
7134-472: Was forced to close in the early 1990s due to re-engineering and development of the area. A modern design, drive-up/dining room restaurant was built a few hundred feet away. The replacement building was much larger, being nearly half the size of the previous building's lot. Like many chain restaurants, newer In-N-Out restaurants are based on a set of templates or "cookie-cutter" blueprints, which are chosen based on available space and expected traffic levels. While
7221-545: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
7308-461: Was opened in the Los Angeles suburb of Baldwin Park, California , in 1948 by the Snyders at the southwest corner of what is now the intersection of Interstate 10 and Francisquito Avenue. The restaurant was the first drive-thru hamburger stand in California, allowing drivers to place orders via a two-way speaker system. This was a new and unique idea, since in post- World War II California, carhops were used to take orders and serve food. In 1951,
7395-474: Was permanently removed from his role as an employee and co-trustee. In June 2007, the company filed a lawsuit against an American Fork, Utah , restaurant named Chadder's for trademark infringement, claiming that the "look and feel" of the restaurant too closely resembled that of In-N-Out, and that the restaurant violated trademarked menu items, such as "Animal Style", "Protein Style", "Double-Double". The company learned about this from Utah customers contacting
7482-405: Was so bad, I sat in the restaurant, had my double cheeseburger then minutes later I drove back round and got the same thing again to take away." Thomas Keller, a fan of In-N-Out, celebrated with In-N-Out burgers at the anniversary party of his restaurant, The French Laundry . Keller also plans on opening his own burger restaurant inspired by his Los Angeles experience of In-N-Out. Julia Child, one of
7569-452: Was unsuccessful. The chain also has fans in a number of renowned chefs including Gordon Ramsay , Thomas Keller , Julia Child , Anthony Bourdain , Ina Garten , and Mario Batali . Famous London chef/restaurateur Ramsay ate In-N-Out for the first time when taping Hell's Kitchen in Los Angeles, and it soon became one of his favorite spots for take-out. Ramsay was quoted, saying about the experience: "In-N-Out burgers were extraordinary. I
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