150-478: Apple Inc. has designed and manufactured several models of mice , trackpads , and other pointing devices , primarily for use with Macintosh computers. Over the years, Apple has maintained a distinct form and function with its mice that reflect their design languages of that time. Apple's current external pointing devices are the Magic Mouse 2 and Magic Trackpad 2 . Mice manufactured by Apple previously only had
300-451: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of
450-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became
600-478: A plug and play machine with portability in mind. The machine introduced Apple's Snow White design language , notable for its case styling and a modern look designed by Hartmut Esslinger which became the standard for Apple equipment and computers for nearly a decade. The Apple IIc introduced a unique off-white coloring known as "Fog", chosen to enhance the Snow White design style. The IIc and some peripherals were
750-526: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and
900-524: A 3.5-inch floppy diskette was placed next to the existing 5.25-inch diskette icon above the floppy drive port indicating the machine had been upgraded. Introduced in September 1986 simultaneously with the Apple II GS , this model introduced a new motherboard, new keyboard and new color scheme. The original Apple IIc had no expansion options and required third-party cards (e. Legend Industries) to perform various hardware tricks. This could be done by removing
1050-461: A 74LS161 TTL logic chip. It was later found that this method's timing was 3% slower than the minimum requirement specified and caused some third-party (i.e. non-Apple) modems and printers, which operated at 1200 bits per second ( baud ) or faster, to function improperly. Slower serial devices operating at 300 baud or less were unaffected, as well as some faster devices which could tolerate the deviation. The solution to ensure all devices were compatible
1200-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of
1350-558: A Z-80 CPU for Apple CP/M software capability. For those wishing to use the Apple IIc as a standard desktop machine, Apple sold the Monitor IIc, a 9 in (23 cm) monochrome CRT display with an elevated stand. The Color Monitor IIc, a 14 in (36 cm) color composite monitor, followed in 1985. A mouse was another popular add-on, especially since it required no interface card, unlike earlier Apples, and simply plugged directly into
1500-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of
1650-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled
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#17331145200191800-405: A feature. Along the left side of the case was a dial to control the volume of the internal speaker, along with a 1 ⁄ 8 -inch monaural audio jack for headphones or an external speaker. A fold-out carrying handle was also used to prop up the back end of the machine when in use. This was required to provide good air circulation and make typing comfortable. The keyboard layout mirrored that of
1950-467: A floppy port connector supported a single external 5.25-inch drive (and later "intelligent" devices such as 3.5-inch drives and hard disks). A Video Expansion port provided rudimentary signals for add-on adapters but, alone, could not directly generate a video signal (Apple produced an LCD and an RF-modulator for this port; the latter shipped with early IIc computers). A port connector tied into an internal 12 V power converter for attaching batteries; this
2100-460: A four-chip upgrade called the Enhanced IIe . The equivalent of five expansion cards were built-in and integrated into the Apple IIc motherboard: An Extended 80-Column Text Card , two Super Serial Cards , a Mouse Card, and a Disk II floppy drive controller card. This meant the Apple IIc had 128 KB RAM , 80-column text, and Double-Hi-Resolution graphics built-in and available right out of
2250-460: A keyboard, and was often sold with its matching monitor. The c in the name stands for compact , referring to the fact it is a complete Apple II setup in a smaller notebook-sized housing. It is compatible with a wide range of Apple II software and peripherals. The Apple IIc has rear peripheral expansion ports integrated onto the main logic board instead of the expansion slots and direct motherboard access of earlier Apple II models. Apple intended
2400-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by
2550-576: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition
2700-508: A portable solution, not attaching in a secure or permanent manner and not able to fold-over face down. Instead, it sat atop the machine and connected via ribbon cable to a somewhat bulky rear port connector. Its main shortcoming was that it suffered from a very poor contrast and no backlighting, making it very difficult to view without a strong external light source. The display itself had an odd aspect ratio as well, making graphics look vertically squashed. A third-party company would later introduce
2850-790: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize
3000-502: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned
3150-538: A result, Apple briefly sold the intermediate model as the Apple Mouse optionally for use across all platforms. By mid-1984, Apple's commitment to bringing the mouse to its entire product line resulted in the release of the Apple II Mouse Interface peripheral card . Since this was a dedicated mouse port, Apple simply re-packaged the Macintosh mouse, but with the same creamy-beige cable and connector used on
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#17331145200193300-415: A second physical button, it was electrically the same as the primary button) also like Apple's new mice, their latest trackpads—beginning with the unibody MacBooks and MacBook Pros—eliminated physical buttons. Current MacBooks, starting with the 2015 MacBook , include a Force Touch trackpad, capable of detecting multiple levels of pressure, and has a solid-state design with no moving parts. Starting with
3450-452: A single chip called the "IWM" which stood for Integrated Woz Machine . In the rear of the machine were its expansion ports, mostly for providing access to its built-in cards. The standard DE-9 joystick connector doubled as a mouse interface, compatible with the same mice used by the Lisa and early Macintosh computers. Two serial ports were provided primarily to support a printer and modem, and
3600-592: A single-button control interface, until the Mighty Mouse in 2005, which introduced a clickable scroll ball and multiple programmable buttons. Mice made by Apple contained a ball-tracking control mechanism, until the Pro Mouse in 2000 when Apple moved to an optical-based tracking mechanism. Apple's current mouse, the Magic Mouse 2, uses laser tracking. In 1979, Apple was planning to develop a business computer, and arranged
3750-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280 million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as
3900-553: A visit with the Xerox Parc research center to view some of their experimental technology. It was there they discovered the mouse, invented by Douglas Engelbart while he was working at SRI International (SRI); the mouse had subsequently been incorporated into the graphical user interface (GUI) used on the Xerox Alto . During an interview, Engelbart said "SRI patented the mouse, but they really had no idea of its value. Some years later it
4050-482: A way to expand memory—something Apple did not themselves support until the Memory Expansion IIc model was introduced. Some companies devised a method for squeezing in an entire CPU accelerator product, by means of placing all the specialized circuitry (i.e. cache and logic) into one tall chip that outright replaced the 40-pin 65C02 microprocessor, speeding up the machine from 4–10 MHz. Notable examples are
4200-456: A white and silver color since 2015. A space grey color was introduced in 2017 to match the iMac Pro , a black and silver color in 2019 to match the third-generation Mac Pro , and a variety of pastel colors in 2021 to match the M1 iMac . On October 28, 2024, Apple released a third-generation Magic Trackpad, replacing the second-generation Magic Trackpad. This 3rd generation Magic Trackpad is identical to
4350-587: A work-alike LCD screen called the C-Vue , which looked and functioned very much like Apple's product, albeit with a reportedly slight improvement in viewability. Consequently, both sold poorly and had a very short market life span, making these displays fairly uncommon (and as a result, extremely rare today). Third parties also offered external rechargeable battery units for the Apple IIc (e.g. Prairie Power Portable System available from Roger Coats) with up to eight hours per charge or longer. Although they aided in making
4500-525: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and
4650-633: Is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 , is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless,
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4800-438: Is unusable while charging, a design choice that was poorly received by critics. The Magic Mouse 2 has been included with the iMac , iMac Pro , and Mac Pro , and is also available as a separate purchase. Recent versions of macOS and iPadOS include full support for the second-generation Magic Mouse. The mouse has been made available in many different colors; it has been available in a white and silver color since 2015, same as
4950-402: Is where the infamous external power supply (dubbed "brick on a leash" by users) that was included plugged in. The same composite video port found on earlier Apple II models remained present; however, gone were the cassette ports and internal DIP-16 game port. The Apple IIc had a built-in 5.25-inch floppy drive (140 KB) along the right side of the case—the first Apple II model to include such
5100-582: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during
5250-629: The Apple UniDisk 3.5 -inch (800 KB) floppy drive and Smartport-based hardisks, in addition to an external 5.25-inch floppy drive. A new self-test diagnostic was provided for testing built-in RAM and other signs of logic faults. The Mini-Assembler, absent since the days of the Apple II Plus , made a return, and new Monitor "Step" and "Trace" commands were added as well. The upgraded ROM added rudimentary support for an external AppleTalk networking device which
5400-522: The Apple Wireless Keyboard . The trackpad's clicking mechanism is activated by two circular feet located on the bottom edge of the trackpad. On October 13, 2015, Apple released a second-generation Magic Trackpad (initially marketed as Magic Trackpad 2), replacing the first-generation Magic Trackpad. The second-generation Magic Trackpad is designed to match the Magic Keyboard , also released on
5550-450: The Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over a decade. In the 1990s, Apple lost considerable market share in the personal computer industry to
5700-410: The Macintosh . The IIc was also seen as the company's response to the new IBM PCjr , and Apple hoped to sell 400,000 by the end of 1984. While essentially an Apple IIe computer in a smaller case, it was not a successor, but rather a portable version to complement it. One Apple II machine would be sold for users who required the expandability of slots, and another for those wanting the simplicity of
5850-547: The Macintosh Plus debuted in 1986, Apple had made minor revisions to the mouse mechanism and across all product lines, unified the cable connectors and used a more rounded shape. The following year, Apple once again unified its product lines by adopting a uniform "Platinum" gray color for all products. The Macintosh mouse had its final design change in 1987, updating both its color to Platinum with contrasting dark gray "Smoke" accents and minor mechanism changes. Four months after
6000-506: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for
6150-527: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler
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6300-518: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which
6450-475: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X
6600-512: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of
6750-476: The XON/XOFF protocol, unlike all later firmware revisions to come. There was no self-test diagnostic present in this ROM; holding down the solid-Apple key during cold boot merely cycled unusual patterns on screen which served no useful purpose or indication of the machine's health. The original Apple IIc motherboard (manufactured between April and November 1984) derived the timing for its two serial ports through
6900-598: The Zip Chip and Rocket Chip . Although the IIc lacked a SCSI or IDE interface, external hard drives were produced by third parties that connected through the floppy SmartPort as an innovative alternative connection method (e.g. ProApp , Chinook ). While these specialized hard drives were relatively slow due to the nature of how data was transferred through this interface (designed primarily for floppy drives) they did allow for true mass storage. The CDrive however did mount internally and
7050-628: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set
7200-523: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for
7350-405: The iPod 2G , the mechanical scroll wheel was replaced with a wheel-shaped trackpad. Starting from the iPod 3G , the media control buttons and menu button were also made to be touch sensitive. On the iPod 4G and newer, it has the media control buttons and the menu button built-in to it (doing away with the touch sensitive media control buttons and menu button). The Twentieth Anniversary Macintosh
7500-467: The iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as
7650-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of
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#17331145200197800-547: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple
7950-562: The 2nd generation, except the Lighting charging port is replaced by USB-C, which remains on the base of the mouse. The trackpad is the built-in pointing device on all Apple notebook computers since 1995, and is colored to match the laptop case. The MacBook Air introduced a multi-touch trackpad with gesture support, which has since spread to the rest of Apple's portable products. Like Apple's single-button mice, all of their trackpads have no more than one button (though some early PowerBooks had
8100-421: The 2nd generation, except the Lighting charging port is replaced by USB-C. The Magic Keyboard for iPad, released on April 22, 2020, is a keyboard case that includes a scissor-switch keyboard and multi-touch trackpad, to accompany the addition of mouse support in iPadOS . Apple released a modified Magic Keyboard in May 2021 to accommodate the slightly thicker 5th generation iPad Pro , which is also compatible with
8250-530: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be
8400-471: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple
8550-479: The Apple IIc to require less technical expertise to use. The Apple IIc weighs 7.5 lb (3.4 kg). It was succeeded by the Apple IIc Plus in 1988. The Apple IIc was released on April 24, 1984, during an Apple-held event called Apple II Forever . With that motto, Apple proclaimed the new machine was proof of the company's long-term commitment to the Apple II and its users, despite the recent introduction of
8700-599: The Apple IIc; it would be superseded that September by the Apple IIc Plus (identified as ROM version '5'). Like the Apple IIe before it, the Apple IIc keyboard differed depending on what region of the world it was sold in. Sometimes the differences were very minor, such as extra local language characters and symbols printed on certain keycaps (e.g. French accented characters on the Canadian IIc such as "à", "é", "ç", etc., or
8850-456: The Apple IIe; however, the "Reset" key had been moved above the "Esc" key. Two toggle switches were also located in the same area: an "80/40"-column switch for (specially written) software to detect which text video mode to start up in, and a "Keyboard" switch to select between QWERTY and Dvorak layout—or between US and national layout on non-American machines. The keyboard itself was built into
9000-610: The British Pound "£" symbol on the UK IIc) while other times the layout and shape of keys greatly differed (e.g. European IIcs). In order to access the local character set, the "Keyboard" switch above the keyboard was depressed, which would instantly switch text video from the US character set to the local set. The DVORAK keyboard layout was not available on international IIcs—the feature had been intended to switch between international keyboards;
9150-501: The CMOS-based 65C02 microprocessor which added 27 new instructions to the 6502 , but was incompatible with programs that used deprecated illegal opcodes of the 6502. (Apple stated that the Apple IIc was compatible with 90–95% of the 10,000 software packages available for the Apple II.) The new ROM firmware allowed Applesoft BASIC to recognize lowercase characters and work better with an 80-column display, and fixed several bugs from
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#17331145200199300-526: The CPU and MMU chips and inserting a special board into these sockets, which then used bank switching to expand memory up to 1 Megabyte ( RAM ). This was similar to the function of the slots in the original Apple II, II+ as well as the auxiliary slot in the Apple IIe. The new motherboard added a 34-pin socket for plugging in memory cards directly, which allowed for the addressing of up to 1 megabyte (MB) of memory using Slinky-type memory cards. The onboard chip count
9450-454: The DVORAK layout was merely added to give the switch a function on US IIcs. In some countries these localized IIcs also supported 50 Hz PAL video and the different 220/240-volt power of that region by means of a different external power supply — this was a very simple change, since the IIc had an internal 12-volt power converter. The international versions replaced any English legends printed on
9600-500: The IIc because of its greater expandability, with the latter not outselling the former until late 1984, but Apple almost stopped production of the IIe because of the IIc's expected popularity, causing a shortage of the former and glut of the latter. However, according to Paul Kunkel in AppleDesign , Apple sold more than 400,000 Apple IIc computers in the first year, most of the sales including
9750-523: The IIc mouse and bundled it along with special software called MousePaint for use with the Apple II, II Plus, and IIe computers. Like the original IIc mouse, it used the same model number as the Macintosh Mouse. Unlike the Mouse IIc, however, it can be interchanged with the Macintosh version, but cannot be used on the IIc. Due to the popularity of the Macintosh and shortage of mice, Apple later repackaged
9900-670: The IIc, coincided with a minor change in the mouse mechanism and connector style. In 1988 the A2M4035 took on the identical physical appearance and coloring as the Platinum gray Macintosh Mouse. Unlike its predecessors, the USA manufactured versions of the Platinum Macintosh/Apple IIe mouse will work on the IIc too. All versions of the IIc Mouse will work with any Macintosh or Apple II card. As
10050-459: The IIe ROM. In terms of video, the text display added 32 unique character symbols called " MouseText " which, when placed side by side, could display simple icons, windows and menus to create a graphical user interface completely out of text, similar in concept to IBM code page 437 or PETSCII 's box-drawing characters . A year later, the Apple IIe would benefit from these improvements in the form of
10200-407: The Lisa and Macintosh. The Macintosh mouse's case was a slightly darker brown than Lisa's beige coloring and it had less formal lines, with a thick chamfer around its edges to match the Macintosh case. Mechanically, the Lisa's steel ball was replaced by a rubber covered steel ball, but otherwise connected with the same DE-9 connectors, though updated with a square-shape and standard thumb screws. When
10350-445: The Mac & Lisa's contrasting taupe accents on the mouse button and cable. Unlike the Macintosh, the IIc Mouse shared a dual purpose port with gaming devices like joysticks. In order for the IIc to know what was plugged into it, its mouse had to send the appropriate signal. Despite these differences, it carried exactly the same model number as the Macintosh version. The A2M4015, packaged for
10500-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched
10650-505: The Macintosh debut, the Apple IIc was introduced with the addition of an optional mouse (the M0100) to manipulate standard 80 column text. The mouse was similar to the Macintosh mouse, though it was in a creamy-beige color to match the IIc's bright off-white case and had a slightly modified design which was sleeker than the Macintosh's blockier shape. It also was uniformly the same color, eliminating
10800-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after
10950-557: The Mighty Mouse was also released, replacing the Wireless Mouse. Introduced on October 20, 2009 as a replacement to the wireless Mighty Mouse, the Magic Mouse features a multi-touch interface similar to the iPhone, iPod Touch and MacBook trackpads. The mouse also includes wireless Bluetooth capabilities and a laser-tracking sensor. The Magic Mouse supports two-button click, multi-touch gestures and inertia scrolling in Mac OS X. The Magic Mouse
11100-581: The PCjr. I believe the Apple II will live forever", with the IIc as the "final transmutation" of the Apple II because it was about as small as a computer with a full-sized keyboard and 5 1/4" drive could be. The magazine said in December 1984 that the IIe and IIc were the best home computers with prices above $ 500, with the IIc better for those using word processing and business software. * Only available on ROM 3 motherboard and higher; original IIc: NONE The Apple IIc
11250-519: The Platinum mouse is also interchangeable with the identical-looking IIc mouse. In September 1986, Apple continued a year of major change by converting its mice and keyboards to the Apple Desktop Bus (ADB). Newly redesigned, this mouse retained the blocky footprint of its predecessor, but had a lower, triangular profile. The first official Snow White design language mouse (the Apple Mouse IIc
11400-637: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in
11550-488: The Taiwan made mouse with the exception of a grey mouse ball. In only its third major redesign in ten years, the Apple mouse shed its blocky exterior for rounded curves. The so-called tear-drop mouse, was essentially the same as its predecessor but with a new case subsequently held as the ideal shape of mice. Indeed, the basic design has persevered into current models, as well as being widely adopted by other mouse manufacturers. It
11700-530: The box, unlike its older sibling, the Apple IIe. It also meant less of a need for slots, as the most popular peripheral add-on cards were already built-in, ready for devices to be plugged into the rear ports of the machine. The built-in cards were mapped to phantom slots so software from slot-based Apple II models would know where to find them (i.e. mouse to virtual slot 4, serial cards to slot 1 and 2, floppy to slot 6, and so on). The entire Apple Disk II Card, used for controlling floppy drives, had been shrunk down into
11850-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which
12000-522: The cables. It had enough room to squeeze in one of the above-mentioned LCD display units. The case was grey in color with a stitched-on Apple logo in the upper right corner. While the Apple IIc had many built-in features to offer, many users wanted to extend the machine's capabilities beyond what Apple provided. It proved difficult since the IIc was a closed system that initially was designed with no expansion capabilities in mind; however, many companies figured out ingenious ways of squeezing enhancements inside
12150-502: The case (specifically the "keyboard" toggle switch, "Power" and "Disk Use" drive-activity labels) with graphical icons that could be universally understood. At the time of the Apple IIc's release, Apple announced an optional black and white (1-bit) LCD screen designed specifically for the machine called the Apple Flat Panel Display . While it was welcomed as a means of making the IIc more portable, it did not integrate well as
12300-479: The command PRINT PEEK ( 64447 ) which returns the value indicating the particular ROM version. The initial ROM, installed in machines produced during the first year and a half of production, was 16 KB in size. The only device which could be connected to the disk port was (one) external 5.25-inch floppy drive; software could be booted from this external drive by typing the command PR#7 . The serial port did not mask incoming linefeed characters or support
12450-478: The company has a large following and enjoys a high level of brand loyalty . Apple Computer Company was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received
12600-420: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. Apple IIc The Apple IIc is a personal computer introduced by Apple Inc. shortly after the launch of the original Macintosh in 1984. It is essentially a compact and portable version of the Apple IIe . The IIc has a built-in floppy disk drive and
12750-406: The computer by means of a standard squeeze-release DE-9 connector. The mouse was developed by Apple, but designed by Hovey-Kelley (renamed IDEO in 1991), who built hundreds of prototypes and conducted exhaustive testing with focus groups in order to create an ideal shape for the Lisa mouse. The Lisa mouse was subsequently used as the foundational design for Apple mice, until the introduction of
12900-671: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on
13050-417: The cosmetic changes). In January 1988, a new ROM firmware update was issued to address bugs in the new memory-expandable IIc. Changes included better detection of installed RAM chips, correction of a problem when using the serial modem port in terminal mode, and a bug fix for keyboard buffering. The ROM upgrade was available free of charge only to owners of the memory expansion IIc. This was the final change to
13200-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named
13350-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of
13500-500: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as
13650-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing
13800-509: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,
13950-458: The features desired from the original Xerox three-button design. The mouse created for the Apple Lisa was one of the first commercial mice ever produced. Included with the Lisa system in 1983, it was based on the mouse used in the 1970s on the Alto computer at Xerox PARC . Unique to this mouse was the use of a steel ball, instead of the usual rubber ball found in subsequent Apple mice. It connected to
14100-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,
14250-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered
14400-400: The first-generation Magic Mouse. A space grey color was introduced in 2017 to match the iMac Pro , a black and silver color in 2019 to match the third-generation Mac Pro , and a variety of pastel colors in 2021 to match the M1 iMac . On October 28, 2024, Apple released a third-generation Magic Mouse, replacing the second-generation Magic Mouse. This 3rd generation Magic Mouse is identical to
14550-489: The following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04 billion in FY 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced
14700-415: The front half of the case, much like a notebook computer, and early models had a rubber mat placed beneath the keycaps which acted as a liquid spill guard. Although Apple predicted that it would sell 100,000 IIc computers per month, it sold an average of 100,000 per year over four years; even the unsuccessful PCjr outsold it during each computer's first year on the market. The IIe was much more popular than
14850-519: The full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted the first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he
15000-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,
15150-510: The iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for the most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 ,
15300-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed
15450-557: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that
15600-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118 million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,
15750-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in
15900-497: The lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over the next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as
16050-437: The machine more of a true portable, they were nonetheless bulky and heavy, and added more pieces that would have to be carried. Adapter cables were sold as well that allowed the Apple IIc to plug into an automobile's DC power cigarette lighter. To help transport the Apple IIc and its accessory pieces around, Apple sold a nylon carrying case with shoulder strap that had a compartment for the computer, its external power supply, and
16200-481: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in
16350-461: The matching monitor. While noting its lack of an internal modem and inability to use expansion cards such as the popular Z-80 SoftCard , BYTE in May 1984 described the Apple IIc as a "head-to-head [competitor] with the IBM PCjr" for novice computer users. Creative Computing agreed, stating in July 1984 that "This war will have no clear winner. Apple fans will buy the IIc, and IBM fans will buy
16500-550: The mid-1990s. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company was incorporated by Jobs and Wozniak as Apple Computer, Inc.
16650-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He
16800-492: The mouse design, which not only had to be redesigned to cost US$ 25 instead of US$ 400 , but also needed to be tested with real consumers outside a laboratory setting to learn how people were willing to use it. Hundreds of prototypes later, Apple settled on a single button mouse, roughly the size of a deck of cards. With the design complete, the operating system was adapted to interface with the single button design using keystrokes in combination with button clicks to recreate some of
16950-418: The mouse's translucent housing. However stylish, the mouse's round shape is widely considered clumsy, due to its small size and tendency to rotate in use. This was a major cause for the success of ADB to USB adapters, as they allowed for the use of the older, more comfortable ADB Mouse II to be used with those iMacs. Later revisions included a shallow indentation on the front of the single mouse button, but this
17100-454: The multi-button design on the Mighty Mouse in 2005. Every single aspect of the mouse was researched and developed, from how many buttons to include, to how loud the click should be. The original case design was designed by Bill Dresselhaus, and incorporated an Art Deco -inspired style with formal curving lines to match the Lisa design language. The Macintosh mouse was very similar to the original Lisa mouse, with both mice being compatible with
17250-564: The new uniform rounded cable connector. Apple would briefly reuse this name later for a re-badged Apple Pro Mouse . By 1986, Apple had updated its product lines with new cable connectors. With the Apple IIe already three years old, the AppleMouse II was re-badged for the IIe alone and essentially used a repackaged Macintosh Mouse with no modifications. Later it would also use the Platinum Macintosh version. The US-manufactured version of
17400-406: The one-button mouse, Apple effectively flipped the design of a "normal" mouse upside-down, with the sleekly featureless appearance that resulted inspiring its jocular appellation as "the first zero-button mouse." This was the first Apple mouse to use a solid-state optical tracking instead of a rubber ball for its tracking mechanism. A dial is located on the mouse to adjust the mouse's click force. It
17550-434: The only Apple products to use the "Fog" coloring. While relatively light-weight and compact in design, the Apple IIc was not a true portable in design as it lacked a built-in battery and display. Codenames for the machine while under development included Lollie, ET, Yoda, Teddy, VLC, IIb, IIp. Technically the Apple IIc was an Apple IIe in a smaller case, more portable and easier to use but also less expandable. The IIc used
17700-438: The original Apple Mouse IIc in this bundle as well since it was cross-platform compatible. The AppleMouse II and its successors were never included as standard equipment on any computer. Since the original Apple Mouse IIc was compatible across all platforms, Apple renamed the mouse in 1985 and offered it as an optional purchase for all computers and separate from the Apple II interface card. It featured an updated mechanism and
17850-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,
18000-402: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had
18150-504: The previous Magic Keyboard, though it exhibits tighter fit. Apple was one of the first computer manufacturers to include a built-in trackball into a complete system with the Macintosh Portable in 1989. The first entries in the company's PowerBook line of notebook computers put the trackball directly below the keyboard—a first for laptop design and a configuration which was borrowed by many competing Wintel notebook manufacturers in
18300-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at
18450-539: The relocation of ports on their laptops from the center to the left edge. In a move away from the bold colors of the iMac and in a return to the styling of the traditional mouse design, Apple discontinued the USB Mouse in July 2000, and introduced the all-black Pro Mouse. A similar design to the ADB II mouse, the black Apple Pro Mouse was surrounded by a clear plastic shell. After taking years of criticism for their continuation of
18600-458: The same day. It introduces solid-state Force Touch trackpad technology to desktop Macs, as well as a rechargeable Li-ion battery, charged via a Lightning connector . It is available as an add-on with the purchase of any desktop Mac, or as a standalone purchase. Recent versions of macOS and iPadOS include full support for the second-generation Magic Trackpad. The trackpad has been made available in many different colors; it has been available in
18750-415: The same time, the color of the keyboard, floppy drive latch, and power supply cords changed from beige to light grey, which matched the new Platinum color scheme of the Apple II GS . The case style, however, remained Snow White . Owners of the previous IIc model were entitled to a free motherboard upgrade if they purchased one of Apple's IIc memory expansion boards (they did not receive the new keyboard or
18900-469: The tiny case. Real-time clocks, memory expansion, and coprocessors were popular, and some companies even managed to combine all three into a single add-on board. Typically, in order to add these options, key chips on the motherboard were pulled and moved onto the expansion board offering the new features, and the board was then placed into the empty sockets. While sometimes a tight squeeze, this trickery worked quite well, and most importantly of all offered users
19050-419: Was Apple's first USB mouse. Released with the iMac in 1998 and included with all successive desktop Macs for the next two years, the round "Hockey puck" USB mouse is widely considered one of Apple's worst design mistakes. Marking the switch from ADB, the colorful translucent mouse was a radical departure from its predecessors, down to a ball whose two-tone surface fluttered past the user's eyes as it spun under
19200-412: Was a major departure from Apple's one-button philosophy integrated in its design since the Lisa . This mouse was called the Mighty Mouse but was renamed to just 'Apple Mouse' in 2009 due to legal issues with the name. The Mighty Mouse includes a touch-sensitive button design that supports left and right click, as well as a scroll ball that supports 360-degree scroll movement. A wireless version (A1197) of
19350-473: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley
19500-454: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to
19650-482: Was in production from April 1984 to August 1988, and during this time accrued some minor changes. These modifications included three new ROM updates, a bug-fix correction to the original motherboard, a newly revised motherboard, and a slight cosmetic change to the external appearance of the machine. The ROM revision for a specific Apple IIc is determined by entering the Applesoft BASIC programming language and typing in
19800-574: Was included as the standard mouse with all shipping desktop Macs, and was later made available in white. In May 2003, the mouse underwent a minor redesign, during which time the black version was discontinued, the click force dial was removed, and Pro was dropped from its name. The Apple Wireless Mouse (A1015), a Bluetooth -based wireless version of the Apple Pro Mouse in white, was released in September 2003 as Apple's first wireless mouse. Previously included with all new Macintosh desktop models, it
19950-566: Was included with all Macintosh desktop computers from 1993 until 1998 in platinum color under the model M2706. It was also the first mouse produced by Apple in black to match the Macintosh TV as well as the Performa 5420 sold in black; also under the model M2706. A dark gray version was released in 1993 as a color coded accessory for the PowerBook 100 series under the model M2707. The Apple USB Mouse
20100-455: Was included with the iMac and the first-generation Mac Pro . On October 13, 2015, Apple released a second-generation Magic Mouse (initially marketed as Magic Mouse 2), replacing the first-generation Magic Mouse. It is powered off of a rechargeable Li-ion battery instead of AA batteries . The battery is charged via the Lightning port located on the bottom of the mouse. As a result, the mouse
20250-587: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased
20400-448: Was learned that they had licensed it to Apple for something like US$ 40,000 ." Apple was so inspired by the mouse they scrapped their current plans and redesigned everything around the mouse and GUI. One of the biggest problems was that the three button Xerox mouse cost over US$ 400 to build, which was not practical for a consumer-based personal computer. Apple commissioned Hovey-Kelley Design (which later became IDEO ) to assist them with
20550-512: Was manufactured in Taiwan with 2 variations. 1 was sold with the Apple IIGS with the model number designation A9M0331. The other was sold with the Macintosh II and Mac SE with a family number designation G5431. Besides FCC ID numbers, both were exactly alike and came with a black track ball. The other 2 were manufactured in the US and Malaysia with the family designation of G5431. Both identical to
20700-524: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at
20850-685: Was not enough to prevent a flood of third-party shells that attached to the USB mouse to give it the ADB mouse's elliptical shape. Another flaw introduced in the Apple USB Mouse, shared across all of Apple's USB offerings, is the atypically short cord. Though intended for use through the integrated hub in Apple's keyboards (which have themselves had shorter integral cables since the USB transition, eventually prompting Apple to bundle keyboard-only extension cables with tower Macs), Apple's transition to USB coincided with
21000-493: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;
21150-451: Was reduced from 16 memory chips (64K×1) to four (64K×4). The new firmware removed the code for the cancelled AppleTalk networking device and replaced it with support for memory cards. Bumping out the non-supported AppleTalk functionality, memory now lived in virtual slot 4, and mouse support moved to slot 7. The new keyboard no longer had the rubber anti-spill mat and offered generally more tactile and responsive keys that felt more "clicky". At
21300-577: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed
21450-590: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced
21600-467: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple
21750-455: Was technically the first), it was a uniform Platinum gray color, including the single button, with only the cables and connectors retaining the contrasting darker gray "Smoke" color. It was introduced on the Apple IIGS computer and later became the standard mouse included with all Macintosh desktop computers for the next six years. There were a total of 3 mice of this type produced. The original
21900-512: Was the first Macintosh desktop to not include a mouse, and instead includes a trackpad which can be attached into the palm rest of the keyboard. Apple released its first dedicated external trackpad, the Magic Trackpad, on July 27, 2010. It is a Bluetooth-only wireless trackpad, similar to the Magic Mouse. It is 80% larger than the MacBook trackpads of the time, and is designed to match the design of
22050-585: Was to replace the TTL chip with a 1.8432 MHz crystal oscillator (next to capacitor C19) during manufacture. Apple would swap affected motherboards for users who could prove they had an incompatible serial device (e.g. a third-party 1200-baud modem which presented problems; not all did). This update, introduced in November 1985, came in the form of an upgrade to the ROM firmware which doubled in size from 16 KB to 32 KB. The new ROM supported "intelligent" devices such as
22200-541: Was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during
22350-494: Was very fast due to its direct connection to the CPU. Other innovations that used existing expansion ports led to add-on speech and music synthesis products by means of external devices that plugged into the IIc's serial ports. Three popular such devices were the Mockingboard-D , Cricket and Echo IIc . Applied Engineering offered an ever increasing and improved line of "Z-Ram" internal memory expansion boards, which also included
22500-415: Was yet to be developed. When attempting to boot virtual slot 7, users would encounter the message "APPLETALK OFFLINE". The IIc, however, had no built-in networking capabilities, and no external device was ever released. The upgrade consisted of a single chip swap (and a trivial motherboard modification), which Apple provided free only to persons who purchased a UniDisk 3.5 drive. A small sticker with an icon of
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