103-589: Yahoo ( / ˈ j ɑː h uː / , styled yahoo ! in its logo ) is an American web services provider. It is headquartered in Sunnyvale, California , and operated by the namesake company Yahoo! Inc. , which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon . It provides a web portal , search engine Yahoo Search , and related services, including My Yahoo , Yahoo Mail , Yahoo News , Yahoo Finance , Yahoo Sports and its advertising platform, Yahoo Native . Yahoo
206-505: A public company via an initial public offering, listing the company on the Nasdaq Global Select Market under the ticker symbol GOOG. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024. The company offered 19,605,052 shares at a price of $ 85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse , underwriters for
309-560: A "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels . Yahoo was incorporated on March 2, 1995. In 1995, a search engine function, called Yahoo Search, was introduced. This allowed users to search Yahoo Directory. Yahoo soon became
412-508: A $ 250,000 investment. Google received money from two other angel investors in 1998: Amazon.com founder Jeff Bezos , and entrepreneur Ram Shriram . Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $ 250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It
515-523: A 10-year collaboration in 2014, as a founding partner of Levi's Stadium , home of the San Francisco 49ers . The National Basketball Association partnered with Yahoo Sports to stream games, offer virtual and augmented-reality fan experiences, and in 2018 NBA League Pass . Yahoo Sportsbook launched in November 2019, a collaboration with BetMGM. BuzzFeed acquired HuffPost from Yahoo in November 2020, in
618-497: A chief executive officer, which had been made verbally during investment negotiations. Eric was not initially enthusiastic about joining Google either, as the company's full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. As part of him joining, Eric agreed to buy $ 1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed. On August 19, 2004, Google became
721-451: A citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu . Eventually, they changed the name to Google ; the name of the search engine was a misspelling of the word googol , a very large number written 10 (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information. Google
824-541: A combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements. Ideograms and symbols may be more effective than written names (logotypes), especially for logos translated into many alphabets in increasingly globalized markets. For instance,
927-538: A design to give it protection at law. For example, in the UK, the Intellectual Property Office (United Kingdom) govern registered designs, patents, and trademarks. Ordinarily, the trademark registration will not 'make claim' to colors used, meaning it is the visual design that will be protected, even if it is reproduced in a variety of other colors or backgrounds. In some countries, especially civil law countries,
1030-467: A differentiation of brands and products that the growing middle classes were consuming. Consultancies and trades-groups in the commercial arts were growing and organizing; by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs. Innovators in
1133-519: A greater interest in credit, leading to the creation of unique logos and marks. By the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement with adherents in the United States and elsewhere. The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for
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#17328451988521236-461: A larger percentage of control over the company to themselves. Larry and Sergey however insisted on taking investments from both. Both venture companies finally agreed to investing jointly $ 12.5 million each due to their belief in Google's great potential and through the mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies. In March 1999, the company moved its offices to Palo Alto, California , which
1339-404: A logo lock-up, so named because elements are "locked" together and should not be broken apart or resized individually. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. The logo design profession has substantially increased in numbers over the years since the rise of
1442-576: A logo that matches the firm's Internet address. For short logotypes consisting of two or three characters, multiple companies are found to employ the same letters. A "CA" logo, for example, is used by the French bank Credit Agricole , the Dutch clothing retailer C&A , and the US software corporation CA Technologies , but only one can have the Internet domain name CA.com. In today's digital interface adaptive world,
1545-610: A logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like Twitter , Facebook , LinkedIn , and Google+ use such logos. Logos and their design may be protected by copyright, via various intellectual property organisations worldwide which make available application procedures to register
1648-476: A meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 a.m. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with
1751-428: A memo throughout the company that argued bias and " Google's Ideological Echo Chamber " clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions. Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he
1854-410: A monopoly on the market harming publishers, advertisers, and consumers. In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with
1957-1093: A multitude of products and services beyond Google Search , many of which hold dominant market positions. These products address a wide range of use cases, including email ( Gmail ), navigation and mapping ( Waze , Maps and Earth ), cloud computing ( Cloud ), web navigation ( Chrome ), video sharing ( YouTube ), productivity ( Workspace ), operating systems ( Android ), cloud storage ( Drive ), language translation ( Translate ), photo storage ( Photos ), videotelephony ( Meet ), smart home ( Nest ), smartphones ( Pixel ), wearable technology ( Pixel Watch and Fitbit ), music streaming ( YouTube Music ), video on demand ( YouTube TV ), AI ( Google Assistant and Gemini ), machine learning APIs ( TensorFlow ), AI chips ( TPU ), and more. Discontinued Google products include gaming ( Stadia ), Glass , Google+ , Reader , Play Music , Nexus , Hangouts , and Inbox by Gmail . Google's other ventures outside of internet services and consumer electronics include quantum computing ( Sycamore ), self-driving cars ( Waymo , formerly
2060-721: A name written in Arabic script might have little resonance in most European markets. By contrast, ideograms keep the general proprietary nature of a product in both markets. In non-profit areas, the Red Cross (varied as the Red Crescent in Muslim countries and as the Red Star of David in Israel) exemplifies a well-known emblem that does not need an accompanying name. The red cross and red crescent are among
2163-578: A new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe 's dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. As of 2014 , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or
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#17328451988522266-474: A research project by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California. The project initially involved an unofficial "third founder", Scott Hassan , the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in robotics and founded
2369-557: A role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it should not conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride. Choosing an organisation's logo color
2472-574: A service which searches the text found in books in its database and shows limited previews or and the full book where allowed. Google expanded its search services to include shopping (launched originally as Froogle in 2002), finance (launched 2006), and flights (launched 2011). Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit
2575-454: A stock deal with Yahoo as a minority shareholder. The NFL partnered with Yahoo in 2020, to introduce a new "Watch Together" function on the Yahoo Sports app for interactive co-viewing through a synchronized livestream of local and primetime NFL games. The Paley Center for Media collaborated with Verizon Media to exclusively stream programs on Yahoo platforms beginning in 2020. Yahoo became
2678-1005: A third in December affecting the entire suite of Google applications. All three outages were resolved within hours. In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees. In January 2021, the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia. In March 2021, Google reportedly paid $ 20 million for Ubisoft ports on Google Stadia. Google spent "tens of millions of dollars" on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia. In April 2021, The Wall Street Journal reported that Google ran
2781-402: A visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank , are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. These elements can be combined in a set position and relative size in
2884-652: A website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory , organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!" and became known as the Yahoo Directory . The "yahoo.com" domain was registered on January 18, 1995. The word "yahoo" is a backronym for " Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how
2987-425: A word. By extension, the term was also used for a uniquely set and arranged typeface or colophon . At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand . Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram ". Numerous inventions and techniques have contributed to
3090-453: A years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December. In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has
3193-490: Is a graphic mark, emblem , or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark . In the days of hot metal typesetting , a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond ), as opposed to a ligature , which is two or more letters joined, but not forming
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3296-587: Is a key element in logo design and plays an important and potentially vital role in brand differentiation. Colors can have immense consequences on our moods. They are remarkably dominant to the point that they can psychologically manipulate perspectives, emotions, and reactions. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play
3399-412: Is an important decision because of its long term implications and its role in creating differentiation among competitors' logos. A methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped, and evaluated (O'Connor, 2011). Designing a good logo often requires involvement from a marketing team teaming with
3502-432: Is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. In June 2000, it was announced that Google would become the default search engine provider for Yahoo! , one of
3605-570: Is what allowed them to open up their original shop in Menlo Park, California . Craig Silverstein , a fellow PhD student at Stanford, was hired as the first employee. After some additional, small investments through the end of 1998 to early 1999, a new $ 25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital . Both firms were initially reticent about investing jointly in Google, as each wanted to retain
3708-481: The 2002 FIFA World Cup and 2006 FIFA World Cup tournaments. It was one of FIFA's 15 partners at the tournaments. The deal included co-branding the organization's websites. Yahoo sponsored the 2012 Sundance Film Festival . NBC Sports Group aligned with Yahoo Sports the same year with content and program offerings on mobile and desktop platforms. Yahoo announced television video partnerships in 2013 with Condé Nast , WWE , ABC NEWS , and CNBC . Yahoo entered into
3811-512: The EU Court of Justice , based in Europe, would also find that Google held an illegal monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4 billion fine. The EU Court of Justice found that Google's treatment of rival shopping searches, which the court referred to as "discriminatory", was in violation of the Digital Markets Act . In October 2024, Google
3914-615: The Google Self-Driving Car Project ), smart cities ( Sidewalk Labs ), and transformer models ( Google DeepMind ). Google Search and YouTube are the two most-visited websites worldwide followed by Facebook and X (formerly known as Twitter). Google is also the largest search engine , mapping and navigation application , email provider , office suite , online video platform , photo and cloud storage provider, mobile operating system , web browser , machine learning framework, and AI virtual assistant provider in
4017-614: The Library of Congress and the fashion brand Armani Exchange . Another pioneer of corporate identity design is Paul Rand , who was one of the originators of the Swiss Style of graphic design . He designed many posters and corporate identities, including the famous logos for IBM , UPS , and ABC . The third pioneer of corporate identity design is Saul Bass . Bass was responsible for several recognizable logos in North America, including both
4120-638: The Modernist movement in the United States in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design: The first is Chermayeff & Geismar , which is the firm responsible for many iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS (1984), NBC (1986), National Geographic (2003), and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for
4223-469: The Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses. The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era. A renewal of interest in craftsmanship and quality also provided the artists and companies with
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4326-410: The exposé , "How Google Protected Andy Rubin , the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. CEO Sundar Pichai was reported to be in support of
4429-414: The threshold of originality required for copyright protection can be quite high, so a logo that contains simple geometric shapes or text might not be eligible for copyright protection although it can be protected as a trademark. For many teams, a logo or " crest " is an important way to recognize a team's history and can intimidate opponents. For certain teams, the logo and color scheme are synonymous with
4532-590: The AI race, Google's senior management issued a "code red" and a "directive that all of its most important products—those with more than a billion users—must incorporate generative AI within months". In early May 2023, Google announced its plans to build two additional data centers in Ohio. These centers, which will be built in Columbus and Lancaster, will power up the company's tools, including AI technology. The said data hub will add to
4635-694: The August 2013 theft. On November 30, 2009, Yahoo was criticized by the Electronic Frontier Foundation for sending a DMCA notice to whistleblower website " Cryptome " for publicly posting details, prices, and procedures on obtaining private information pertaining to Yahoo's subscribers. After some concerns over censorship of private emails regarding a website affiliated with Occupy Wall Street protests were raised, Yahoo responded with an apology and explained it as an accident. On September 11, 2001, Yahoo announced its partnership with FIFA for
4738-479: The Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color
4841-481: The French tire manufacturer Michelin introduced the Michelin Man , a cartoon figure presented in many different contexts, such as eating, drinking, and playing sports. By the early 21st century, large corporations such as MTV , Nickelodeon , Google , Morton Salt , and Saks Fifth Avenue had adopted dynamic logos that change over time from setting to setting. A company that uses logotypes (wordmarks) may desire
4944-408: The Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of click fraud , which occurs when a person or automated script clicks on advertisements without being interested in the product, causing
5047-538: The Yahoo companies since 1995. They are: For a list of all current and defunct services offered by Yahoo, see List of Yahoo-owned sites and services . On September 22, 2016, Yahoo disclosed a data breach that occurred in late 2014, in which information associated with at least 500 million user accounts, one of the largest breaches reported to date. The United States indicted four men, including two employees of Russia's Federal Security Service (FSB), for their involvement in
5150-405: The Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work. However, Filo and Yang insist they mainly selected the name because they liked the slang definition of
5253-645: The acquisition of Yahoo's core Internet business for $ 4.83 billion. The deal excluded Yahoo's 15% stake in Alibaba Group and 35.5% stake in Yahoo Japan . On February 21, 2017, as a result of the Yahoo data breaches , Verizon lowered its purchase price for Yahoo by $ 350 million and reached an agreement to share liabilities regarding the data breaches. On June 13, 2017, Verizon completed the acquisition of Yahoo and Marissa Mayer resigned. Yahoo, AOL, and HuffPost were to continue operating under their own names, under
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#17328451988525356-521: The advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility. Google had previously used virtual assistants and chatbots , such as Google Bard, prior to
5459-460: The already operational center near Columbus, bringing Google's total investment in Ohio to over $ 2 billion. In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search. D.C. Circuit Court Judge Amit Mehta held that this monopoly was in violation of Section 2 of the Sherman Act . In September 2024,
5562-609: The best-recognized symbols in the world. National Red Cross and Red Crescent Societies and their Federation as well as the International Committee of the Red Cross include these symbols in their logos. Branding can aim to facilitate cross-language marketing. Consumers and potential consumers can identify the Coca-Cola name written in different alphabets because of the standard color and "ribbon wave" design of its logo. The text
5665-482: The bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders. Although Microsoft increased its bid to $ 47 billion, Yahoo insisted on another 10%+ increase to the offer and Microsoft cancelled the offer in May 2008. Carol Bartz , who had no previous experience in Internet advertising, replaced Yang as CEO in January 2009. In September 2011, after failing to meet targets, she
5768-417: The boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters . The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to
5871-497: The code to implement Page's ideas. Page and Brin would also use their friend Susan Wojcicki 's garage as their office when the search engine was set up in 1998. Page and Brin originally nicknamed the new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin
5974-466: The company Willow Garage in 2006. While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank ; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. Page told his ideas to Hassan, who began writing
6077-455: The company was purchased for $ 400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community. In 2015, DeepMind's AlphaGo became the first computer program to defeat a top human pro at the game of Go. According to Interbrand's annual Best Global Brands report, Google has been
6180-405: The company. On May 13, 2012, Thompson was fired and was replaced on an interim basis by Ross Levinsohn , recently appointed head of Yahoo's new Media group. Several associates of Third Point Management , including Daniel S. Loeb were nominated to the board of directors . Thompson's total compensation for his 130-day tenure with Yahoo was at least $ 7.3 million. On July 15, 2012, Marissa Mayer
6283-495: The contemporary logo, including cylinder seals ( c. 2300 BCE ), coins ( c. 600 BCE ), trans-cultural diffusion of logographic languages, coats of arms , watermarks , silver hallmarks , and the development of printing technology . As the Industrial Revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to
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#17328451988526386-575: The crawler-based search engine underlying the Directory with Inktomi . Yahoo's two biggest acquisitions were made in 1999: Geocities for $ 3.6 billion and Broadcast.com for $ 5.7 billion. Its stock price skyrocketed during the dot-com bubble , closing at an all-time high of $ 118.75/share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $ 8.11 on September 26, 2001. Yahoo began using Google for search in June 2000. Over
6489-530: The deal. The sale of $ 1.67 billion gave Google a market capitalization of more than $ 23 billion. On November 13, 2006, Google acquired YouTube for $ 1.65 billion in Google stock, On July 20, 2007, Google bids $ 4.6 billion for the wireless-spectrum auction by the FCC. On March 11, 2008, Google acquired DoubleClick for $ 3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. By 2011, Google
6592-419: The development of micro-optics, monolithic integration, and system integration. In December 2022, Google debuted OSV-Scanner, a Go tool for finding security holes in open source software , which pulls from the largest open source vulnerability database of its kind to defend against supply chain attacks. In early 2023, following the success of ChatGPT and concerns that Google was falling behind in
6695-448: The first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeffrey Ullman were also cited as contributors to the project. PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex , developed by Robin Li in 1996, with Larry Page's PageRank patent including
6798-529: The first popular online directory and search engine on the World Wide Web . Yahoo grew rapidly throughout the 1990s. Yahoo became a public company via an initial public offering in April 1996 and its stock price rose 600% within two years. Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services including Excite , Lycos , and America Online . By 1998, Yahoo
6901-423: The graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark. In 1898,
7004-471: The grounds the company had abused a monopoly position in the search and search advertising markets. In December 2019, former PayPal chief operating officer Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with Google Pay . In April 2020, due to the COVID-19 pandemic , Google announced several cost-cutting measures. Such measures included slowing down hiring for
7107-419: The hack. On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts. The company stated that hackers had utilized stolen internal software to forge HTTP cookies . On October 3, 2017, the company stated that all 3 billion of its user accounts were affected by
7210-671: The information they desire through the use of keywords and operators . According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. Google also hosts Google Books ,
7313-481: The launch of a new company, called Calico , on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson . In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases". On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies , a privately held artificial intelligence company from London . Technology news website Recode reported that
7416-771: The main sponsor for the Pramac Racing team and the first title sponsor for the 2021 ESport/MotoGP Championship season. Yahoo, the official partner for the September 2021 New York Fashion Week event also unveiled sponsorship for the Rebecca Minkoff collection via a NFT space. In September 2021, it was announced that Yahoo partnered with Shopify , connecting the e-commerce merchants on Yahoo Finance, AOL and elsewhere. Logo A logo (abbreviation of logotype ; from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint')
7519-594: The month, more people in the U.S. visited Yahoo websites than Google; the first time that Yahoo outperformed Google since 2011. The data did not count mobile usage, nor Tumblr. Mayer also hired Katie Couric to be the anchor of a new online news operation and started an online food magazine. However, by January 2014, doubts about Mayer's progress emerged when Mayer fired her own first major hire, Henrique de Castro. On December 12, 2014, Yahoo acquired video advertising provider BrightRoll for $ 583 million. On November 21, 2014, Yahoo acquired Cooliris . In August 2023, it
7622-560: The most popular websites at the time, replacing Inktomi . In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics , at 1600 Amphitheatre Parkway in Mountain View, California . The complex became known as the Googleplex , a play on the word googolplex , the number one followed by a googol of zeroes. Three years later, Google bought the property from SGI for $ 319 million. By that time,
7725-633: The name "Google" had found its way into everyday language, causing the verb " google " to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary , denoted as: "to use the Google search engine to obtain information on the Internet". The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer . Additionally, in 2001 Google's investors felt
7828-538: The need to have a strong internal management, and they agreed to hire Eric Schmidt as the chairman and CEO of Google. Eric was proposed by John Doerr from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. Michael Moritz from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $ 12.5m investment if they did not fulfill their promise to hire
7931-429: The new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in
8034-446: The next four years, it developed its own search technologies, which it began using in 2004 partly using technology from its $ 280 million acquisition of Inktomi in 2002. In response to Google's Gmail , Yahoo began to offer unlimited email storage in 2007. In 2008, the company laid off hundreds of people as it struggled from competition. In February 2008, Microsoft made an unsolicited bid to acquire Yahoo for $ 44.6 billion. Yahoo rejected
8137-563: The protests. Later in 2019, some workers accused the company of retaliating against internal activists. On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia . On June 3, 2019, the United States Department of Justice reported that it would investigate Google for antitrust violations. This led to the filing of an antitrust lawsuit in October 2020, on
8240-599: The region's specific needs and training local talent. The partnership between Google and Saudi Arabia includes collaboration with key stakeholders, such as the Public Investment Fund (PIF), to develop AI applications that will benefit sectors like healthcare, finance, oil and gas, and logistics. The initiative focuses on creating localized AI technologies, with an emphasis on integrating Arabic language capabilities and enabling widespread cloud adoption. Google indexes billions of web pages to allow users to search for
8343-580: The remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home The 2020 Google services outages disrupted Google services: one in August that affected Google Drive among others, another in November affecting YouTube , and
8446-461: The search context and the user history. In 2007, Google launched " AdSense for Mobile ", taking advantage of the emerging mobile advertising market. Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in
8549-565: The second most valuable brand in the world (behind Apple Inc.) in 2013, 2014, 2015, and 2016, with a valuation of $ 133 billion. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. Upon completion of the restructuring, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet. On August 8, 2017, Google fired employee James Damore after he distributed
8652-738: The team's players. For example, Manchester United , the Toronto Maple Leafs , or New York Yankees all have a recognizable logo that can be identified by any fan of the respective sport. [REDACTED] The dictionary definition of logo at Wiktionary Google Google LLC ( / ˈ ɡ uː ɡ əl / GOO -gəl ) is an American-based multinational corporation and technology company focusing on online advertising , search engine technology, cloud computing , computer software , quantum computing , e-commerce , consumer electronics , and artificial intelligence (AI). It has been referred to as "the most powerful company in
8755-405: The umbrella of a new company, Oath Inc., later called Verizon Media . The parts of the original Yahoo! Inc. which were not purchased by Verizon Communications were renamed Altaba , which was later liquidated, making a final distribution in October 2020. In September 2021, investment funds managed by Apollo Global Management acquired 90% of Yahoo. In November 2021, Yahoo announced that it
8858-596: The visual arts and lithographic process—such as French printing firm Rouchon in the 1840s, Joseph Morse of New York in the 1850s, Frederick Walker of England in the 1870s, and Jules Chéret of France in the 1870s—developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colors. Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences. As printing costs decreased, literacy rates increased, and visual styles changed,
8961-485: The world as measured by market share. On the list of most valuable brands, Google is ranked second by Forbes and fourth by Interbrand. It has received significant criticism involving issues such as privacy concerns , tax avoidance , censorship , search neutrality , antitrust and abuse of its monopoly position. On August 5, 2024, D.C. Circuit Court Judge Amit P. Mehta ruled that Google held an illegal monopoly over Internet search. Google began in January 1996 as
9064-753: The world" and is one of the world's most valuable brands due to its market dominance , data collection , and technological advantages in the field of AI. Google's parent company, Alphabet Inc. , is one of the five Big Tech companies, alongside Amazon , Apple , Meta , and Microsoft . Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin while they were PhD students at Stanford University in California . Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock . The company went public via an initial public offering (IPO) in 2004. In 2015, Google
9167-538: Was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met six months after Shriram had made his investment when Bezos and his wife were on a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment. Between these initial investors, friends, and family Google raised around $ 1,000,000, which
9270-512: Was announced Yahoo had acquired the San Francisco -headquartered social investing platform, Commonstock. In April 2024, it was announced Yahoo had acquired the AI -driven news aggregator app, Artifact . By December 2015, Mayer was criticized as performance declined. Mayer was ranked as the least likable CEO in tech. On February 2, 2016, Mayer announced layoffs amounting to 15% of the Yahoo workforce. On July 25, 2016, Verizon Communications announced
9373-536: Was appointed president and CEO of Yahoo, effective July 17, 2012. In June 2013, Yahoo acquired blogging site Tumblr for $ 1.1 billion in cash, with Tumblr's CEO and founder David Karp continuing to run the site. In July 2013, Yahoo announced plans to open an office in San Francisco. On August 2, 2013, Yahoo acquired Rockmelt ; its staff was retained, but all of its existing products were terminated. Data collated by comScore during July 2013 revealed that, during
9476-510: Was ending operations in mainland China due to the increasingly challenging business and legal environment. Previously, the company discontinued China Yahoo Mail on August 20, 2013. In 2023, Yahoo announced that it would cut 20% of its workforce. The move followed mass layoffs from other tech giants including Google , Microsoft , Twitter, Inc , Meta , and Amazon . The company is set to lay off roughly 1,000 staff members of their 8,600 workers. Eleven chief executives and interim leaders have led
9579-406: Was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google . In January 1994, Jerry Yang and David Filo were electrical engineering graduate students at Stanford University , when they created
9682-558: Was fined by Russia with 2.5 decillion dollars for allegedly blocking pro-Kremlin propaganda. In November 2024, Google announced the establishment of a new artificial intelligence (AI) hub in Saudi Arabia, aiming to support the Kingdom's economic growth and technological development as part of its Vision 2030 initiative. This AI hub is projected to contribute up to $ 71 billion to Saudi Arabia's economy by advancing AI-driven solutions tailored to
9785-545: Was fired by chairman Roy J. Bostock ; CFO Tim Morse was named as Interim CEO of the company. In April 2012, after the appointment of Scott Thompson as CEO, several key executives resigned, including chief product officer Blake Irving . On April 4, 2012, Yahoo announced 2,000 layoffs, or about 14% of its 14,100 workers by the end of year, expected to save around $ 375 million annually. In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo. He also completely reorganized
9888-422: Was fired on the same day. Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment, Dragonfly , a censored Chinese search engine, and Project Maven , a military drone artificial intelligence, which had been seen as areas of revenue growth for the company. On October 25, 2018, The New York Times published
9991-409: Was from clicks (cost per clicks), amounting to US$ 109,652 million in 2017. This includes three principal methods, namely AdMob , AdSense (such as AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange. In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick , to project user interest and target advertising to
10094-489: Was handling approximately 3 billion searches per day. To handle this workload, Google built 11 data centers around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. In May 2012, Google acquired Motorola Mobility for $ 12.5 billion, in its largest acquisition to date. This purchase
10197-535: Was initially funded by an August 1998 investment of $ 100,000 from Andy Bechtolsheim , co-founder of Sun Microsystems . This initial investment served as a motivation to incorporate the company to be able to use the funds. Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $ 220 million. David arranged
10300-624: Was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft , and to allow it to continue to freely offer Android. In June 2013, Google acquired Waze for $ 966 million. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps , Google's own mapping service. Google announced
10403-456: Was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's internet properties and interests. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet. The company has since rapidly grown to offer
10506-403: Was the most popular starting point for web users, and the human-edited Yahoo Directory the most popular search engine, receiving 95 million page views per day, triple that of rival Excite. It also made many high-profile acquisitions. Yahoo began offering free e-mail from October 1997 after the acquisition of RocketMail , which was then renamed to Yahoo Mail. In 1998, Yahoo replaced AltaVista as
10609-549: Was written in Spencerian Script , which was a popular writing style when the Coca-Cola Logo was being designed. Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design . A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in
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