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131-505: Coca-Cola , or Coke , is a cola soft drink manufactured by the Coca-Cola Company . In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue . Based on Interbrand's "best global brand" study of 2023, Coca-Cola

262-518: A " sin tax " would raise public awareness about the harmful effects of alcohol. The whiskey tax was repealed after Thomas Jefferson 's Democratic-Republican Party , which opposed the Federalist Party of Alexander Hamilton , came to power in 1800. Benjamin Rush , one of the foremost physicians of the late 18th century, believed in moderation rather than prohibition. In his treatise, "The Inquiry into

393-518: A book in 1950 published by Emory University . In this definitive biography about his father, Candler specifically states: "on April 14, 1888, the young druggist Asa Griggs Candler purchased a one-third interest in the formula of an almost completely unknown proprietary elixir known as Coca-Cola." The deal was actually between John Pemberton's son Charley and Walker, Candler & Co. – with John Pemberton acting as cosigner for his son. For $ 50 down and $ 500 in 30 days, Walker, Candler & Co. obtained all of

524-570: A breeding ground for political corruption . Most economists during the early 20th century were in favor of the enactment of the Eighteenth Amendment (Prohibition). Simon Patten , one of the leading advocates for prohibition, predicted that prohibition would eventually happen in the United States for competitive and evolutionary reasons. Yale economics professor Irving Fisher , who was a dry, wrote extensively about prohibition, including

655-458: A certain degree. In June 2018, Coca-Cola introduced Coca-Cola Clear in Japan . A 2007 study claimed that consumption of colas, both those with natural sweetening and those with artificial sweetening, was associated with an increased risk of chronic kidney disease. The phosphoric acid used in colas was thought to be a possible cause. One 2005 study indicated that soda and sweetened drinks are

786-587: A common colloquialism for Coca-Cola, and "dope-wagons" were trucks that transported it. The kola nut acts as a flavoring and the original source of caffeine in Coca-Cola. It contains about 2.0 to 3.5% caffeine, and has a bitter flavor. In 1911, the US government sued in United States v. Forty Barrels and Twenty Kegs of Coca-Cola , hoping to force the Coca-Cola Company to remove caffeine from its formula. The court found that

917-552: A constitutional amendment was passed for the purpose of repealing another. The overall effects of Prohibition on society are disputed and hard to pin down. Some research indicates that alcohol consumption declined substantially due to Prohibition, while other research indicates that Prohibition did not reduce alcohol consumption in the long term. Americans who wanted to continue drinking alcohol found loopholes in Prohibition laws or used illegal methods to obtain alcohol, resulting in

1048-544: A contentious topic in America since the colonial period . On March 26, 1636, the legislature of New Somersetshire met at what is now Saco, Maine , and adopted a law limiting the sale of "strong liquor or wyne", although carving out exceptions for "lodger[s]" and allowing serving to "laborers on working days for one hower at dinner." In May 1657, the General Court of Massachusetts made the sale of strong liquor "whether known by

1179-440: A contract giving them control of the procedure for only one dollar. Candler later realized that he had made a grave mistake. Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company. Candler remained very content just selling his company's syrup. The loosely termed contract proved to be problematic for the Coca-Cola Company for decades to come. Legal matters were not helped by

1310-440: A decade, other temperance groups had formed in eight states, some of them being statewide organizations. The words of Rush and other early temperance reformers served to dichotomize the use of alcohol for men and women. While men enjoyed drinking and often considered it vital to their health, women who began to embrace the ideology of "true motherhood" refrained from the consumption of alcohol. Middle-class women, who were considered

1441-532: A dry sentiment leading to prohibition. Frances Willard , the second president of the WCTU, held that the aims of the organization were to create a "union of women from all denominations, for the purpose of educating the young, forming a better public sentiment, reforming the drinking classes, transforming by the power of Divine grace those who are enslaved by alcohol, and removing the dram-shop from our streets by law". While still denied universal voting privileges, women in

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1572-791: A franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, putting the mixture into cans and bottles, and carbonating it, which the bottlers then sell and distribute to retail stores, vending machines, restaurants, and foodservice distributors. The Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola Enterprises , Coca-Cola Amatil , Coca-Cola Hellenic Bottling Company , and Coca-Cola FEMSA , as well as some smaller ones, such as Coca-Cola Bottlers Uzbekistan , but fully independent bottlers produce almost half of

1703-434: A full payment amounting to $ 1,000, which all agreed Candler could pay off with a series of notes over a specified time span. By May 1, 1889, Candler was claiming full ownership of the Coca-Cola beverage, with a total investment outlay by Candler for the drink enterprise over the years amounting to $ 2,300. In 1914, Margaret Dozier, as co-owner of the original Coca-Cola Company in 1888, came forward to claim that her signature on

1834-424: A lower intake of calcium , magnesium , vitamin C , riboflavin , and vitamin A . The drink has also aroused criticism for its use of caffeine , which can cause physical dependence ( caffeine dependence ), and can reduce sleep quality. A link has been shown between long-term regular cola intake and osteoporosis in older women (but not men). This was thought to be due to the presence of phosphoric acid, and

1965-560: A medical degree and began a quest to find a substitute for the problematic drug. In 1885 at Pemberton's Eagle Drug and Chemical House, his drugstore in Columbus, Georgia , he registered Pemberton's French Wine Coca nerve tonic. Pemberton's tonic may have been inspired by the formidable success of Vin Mariani , a French- Corsican coca wine , but his recipe additionally included the African kola nut ,

2096-525: A negative effect on the economy by eliminating jobs dedicated to the then-fifth largest industry in the United States. Support for Prohibition diminished steadily throughout its duration, including among former supporters of Prohibition. On November 18, 1918, prior to ratification of the Eighteenth Amendment, the U.S. Congress passed the temporary Wartime Prohibition Act, which banned the sale of alcoholic beverages having an alcohol content of greater than 1.28%. This act, which had been intended to save grain for

2227-501: A paper that made an economic case for prohibition. Fisher is credited with supplying the criteria against which future prohibitions, such as against marijuana , could be measured, in terms of crime, health, and productivity. For example, " Blue Monday " referred to the hangover workers experienced after a weekend of binge drinking , resulting in Mondays being a wasted productive day. But new research has discredited Fisher's research, which

2358-749: A product's label. In 1913 the case was appealed to the Sixth Circuit in Cincinnati, where the ruling was affirmed, but then appealed again in 1916 to the Supreme Court, where the government effectively won as a new trial was ordered. The company then voluntarily reduced the amount of caffeine in its product, and offered to pay the government's legal costs to settle and avoid further litigation. Coca-Cola contains 46 mg of caffeine per 12 US fluid ounces (or 30.7 mg per 8 US fluid ounces (240 ml) serving). The production and distribution of Coca-Cola follows

2489-425: A rivalry that has intensified since the 1980s . The primary modern flavorings in a cola drink are citrus oils (from orange , lime , and lemon peels ), cinnamon , vanilla , and an acidic flavoring. Manufacturers of cola drinks add trace flavorings to create distinctive tastes for each brand. Trace flavorings may include a wide variety of ingredients, such as spices like nutmeg or coriander . Acidity

2620-495: A typical dose or "line" of cocaine is 50–75 mg.) In 1903, the fresh coca leaves were removed from the formula. After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves – the leftovers of the cocaine-extraction process with trace levels of cocaine. Since then (by 1929), Coca-Cola has used a cocaine-free coca leaf extract. Today, that extract is prepared at a Stepan Company plant in Maywood, New Jersey ,

2751-532: A version that he made either before or after the product hit the market in 1886. The formula basically matched the one found in Pemberton's diary. Coca-Cola archivist Phil Mooney acknowledged that the recipe "could be a precursor" to the formula used in the original 1886 product, but emphasized that Pemberton's original formula is not the same as the one used in the modern product. When launched, Coca-Cola's two key ingredients were cocaine and caffeine . The cocaine

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2882-520: A year throughout the 1920s, and Prohibition Commissioner John F. Kramer even cited one doctor who wrote 475 prescriptions for whiskey in one day. It wasn't tough for people to write—and fill—counterfeit subscriptions at pharmacies, either. Naturally, bootleggers bought prescription forms from crooked doctors and mounted widespread scams. In 1931, 400 pharmacists and 1,000 doctors were caught in a scam where doctors sold signed prescription forms to bootleggers. Just 12 doctors and 13 pharmacists were indicted, and

3013-494: Is Diet Coke , along with others including Caffeine-Free Coca-Cola , Diet Coke Caffeine-Free , Coca-Cola Zero Sugar , Coca-Cola Cherry , Coca-Cola Vanilla , and special versions with lemon , lime , and coffee . Coca-Cola was called "Coca-Cola Classic" from July 1985 to 2009, to distinguish it from " New Coke ". Confederate Colonel John Pemberton , wounded in the American Civil War and addicted to morphine , also had

3144-567: Is a trade secret . (All of its other ingredients are listed on the side of the bottle or can, and are not secret.) The original copy of the formula was held in Truist Financial 's main vault in Atlanta for 86 years. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company's initial public offering in 1919. On December 8, 2011, the original secret formula was moved from

3275-578: Is as much chance of repealing the Eighteenth Amendment as there is for a humming-bird to fly to the planet Mars with the Washington Monument tied to its tail." At the same time, songs emerged decrying the act. After Edward, Prince of Wales , returned to the United Kingdom following his tour of Canada in 1919, he recounted to his father, King George V , a ditty he had heard at a border town: Four and twenty Yankees, feeling very dry, Went across

3406-413: Is not stopping drinking by putting poison in alcohol ... [Y]et it continues its poisoning processes, heedless of the fact that people determined to drink are daily absorbing that poison. Knowing this to be true, the United States government must be charged with the moral responsibility for the deaths that poisoned liquor causes, although it cannot be held legally responsible." Another lethal substance that

3537-425: Is often provided by phosphoric acid , sometimes accompanied by citric or other isolated acids. Coca-Cola's recipe is maintained as a corporate trade secret . A variety of different sweeteners may be used in cola, often influenced by local agricultural policy. High-fructose corn syrup (HFCS) is predominantly used in the United States due to the lower cost of government-subsidized corn . In Europe, however, HFCS

3668-574: Is reported to be available in both countries as a grey import . As of 2022, Coca-Cola has suspended its operations in Russia due to the invasion of Ukraine . Coca-Cola has been a point of legal discussion in the Middle East . In the early 20th century, a fatwa was created in Egypt to discuss the question of "whether Muslims were permitted to drink Coca-Cola and Pepsi cola." The fatwa states: "According to

3799-453: Is subject to production quotas designed to encourage the production of sugar; sugar is thus preferentially used to sweeten sodas. In addition, stevia or an artificial sweetener may be used; "sugar-free" or "diet" colas typically contain artificial sweeteners only. In Japan, there is a burgeoning craft cola industry, with small-scale local production methods and highly unique cola recipes using locally sourced fruits, herbs, and spices. In

3930-617: The Anti-Saloon League superseding the Prohibition Party and the Woman's Christian Temperance Union as the most influential advocate of prohibition, after these latter two groups expanded their efforts to support other social reform issues, such as women's suffrage , onto their prohibition platform. Prohibition was an important force in state and local politics from the 1840s through the 1930s. Numerous historical studies demonstrated that

4061-597: The Delaware General Corporation Law . The company publicly offered 500,000 shares of the company for $ 40 a share. In 1923, his son Robert W. Woodruff was elected President of the company. Woodruff expanded the company and brought Coca-Cola to the rest of the world. Coca-Cola began distributing bottles as "Six-packs", encouraging customers to purchase the beverage for their home. During its first several decades, Coca-Cola officially wanted to be known by its full-name despite being commonly known as "Coke". This

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4192-573: The Latter-day Saints . These religious groups identified saloons as politically corrupt and drinking as a personal sin. Other active organizations included the Women's Church Federation, the Women's Temperance Crusade, and the Department of Scientific Temperance Instruction. They were opposed by the wets, primarily liturgical Protestants ( Episcopalians and German Lutherans) and Catholics , who denounced

4323-481: The South , enacted prohibition legislation, as did individual counties within a state. Court cases also debated the subject of prohibition. While some cases ruled in opposition, the general tendency was toward support. In Mugler v. Kansas (1887), Justice Harlan commented: "We cannot shut out of view the fact, within the knowledge of all, that the public health, the public morals, and the public safety, may be endangered by

4454-564: The Volstead Act , to enforce the Eighteenth Amendment when it went into effect in 1920. Prohibition began on January 17, 1920, when the Volstead Act went into effect. A total of 1,520 Federal Prohibition agents (police) were tasked with enforcement. Supporters of the Amendment soon became confident that it would not be repealed. One of its creators, Senator Morris Sheppard , joked that "there

4585-587: The presidential election of 1916 , the Democratic incumbent, Woodrow Wilson , and the Republican candidate, Charles Evans Hughes , ignored the prohibition issue, as did both parties' political platforms. Democrats and Republicans had strong wet and dry factions, and the election was expected to be close, with neither candidate wanting to alienate any part of his political base. When the 65th Congress convened in March 1917,

4716-459: The temperance movement . The dry crusade was revived by the national Prohibition Party , founded in 1869, and the Woman's Christian Temperance Union (WCTU), founded in 1874. The WCTU advocated the prohibition of alcohol as a method for preventing, through education, abuse from alcoholic husbands. WCTU members believed that if their organization could reach children with its message, it could create

4847-478: The "Coca-Cola Company" destroyed in 1910, the action was claimed to have been made during a move to new corporation offices around this time. On June 23, 1894, Charley Pemberton was found unconscious with a stick of opium by his side. Ten days later, Charley died at Atlanta's Grady Hospital at the age of 40. On September 12, 1919, Coca-Cola Co. was purchased by a group of investors led by Ernest Woodruff 's Trust Company for $ 25 million and reincorporated under

4978-682: The "Hippie Cola" because of the focus on the harmful effects the color additive could have on children and the boycott of multinational brands. It was inspired by a campaign on harmful additives in Denmark by the Environmental-Organization NOAH, an independent Danish division of Friends of the Earth . This was followed up with a variety of sodas without artificial coloring. Today many organic colas are available in Denmark, but, for nostalgic reasons, clear cola has still maintained its popularity to

5109-407: The 1888 Coca-Cola Company bill of sale had been forged. Subsequent analysis of other similar transfer documents had also indicated John Pemberton's signature had most likely been forged as well, which some accounts claim was precipitated by his son Charley. In 1892, Candler set out to incorporate a second company, the Coca-Cola Company (the modern corporation). When Candler had the earliest records of

5240-553: The 1940s, Coca-Cola produced White Coke at the request of Marshal of the Soviet Union Georgy Zhukov . Clear colas were again produced during the clear craze of the early 1990s. Brands included Crystal Pepsi , Tab Clear , and 7 Up Ice Cola . Crystal Pepsi was repeatedly reintroduced in the 2010s. In Denmark , a popular clear cola was made by the Cooperative FDB in 1976. It was especially known for being

5371-404: The 20th and 21st century. The name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine ). The formula of Coca-Cola remains a trade secret ; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola as a marketing aid because only a handful of anonymous employees know

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5502-506: The 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $ 2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being re-introduced, but the price was going up to $ 1.19. In 2012, Coca-Cola resumed business in Myanmar after 60 years of absence due to US-imposed investment sanctions against

5633-644: The ATS had reached 1.5 million members, with women constituting 35% to 60% of its chapters. The Prohibition movement, also known as the dry crusade, continued in the 1840s, spearheaded by pietistic religious denominations, especially the Methodists . The late 19th century saw the temperance movement broaden its focus from abstinence to include all behavior and institutions related to alcohol consumption. Preachers such as Reverend Mark A. Matthews linked liquor-dispensing saloons with political corruption. Some successes for

5764-504: The Biedenharn Candy Company on March 12, 1894. The proprietor of the bottling works was Joseph A. Biedenharn . The original bottles were Hutchinson bottles, very different from the much later hobble-skirt design of 1915 now so familiar. A few years later two entrepreneurs from Chattanooga, Tennessee , namely Benjamin F. Thomas and Joseph B. Whitehead , proposed the idea of bottling and were so persuasive that Candler signed

5895-568: The Caribbean, the Netherlands , Germany and parts of Asia until the 1940s, when the brand was introduced throughout South America and then Europe after the end of World War II ( Fanta was initially conceived by the German Coca-Cola subsidiary as an emergency replacement as the wartime trade embargo prevented the import of syrup). As a result, Coca-Cola eventually became regarded as one of

6026-610: The Constitution were championed by dry crusaders to help their cause. One was granted in the Sixteenth Amendment (1913), which replaced alcohol taxes that funded the federal government with a federal income tax. The other was women's suffrage, which was granted after the passage of the Nineteenth Amendment in 1920; since women tended to support prohibition, temperance organizations tended to support women's suffrage. In

6157-588: The Effects of Ardent Spirits upon the Human Body and Mind" (1784), Rush argued that the excessive use of alcohol was injurious to physical and psychological health, labeling drunkenness as a disease. Apparently influenced by Rush's widely discussed belief, about 200 farmers in a Connecticut community formed a temperance association in 1789. Similar associations were formed in Virginia in 1800 and New York in 1808. Within

6288-602: The Muslim Hanefite, Shafi'ite, etc., the rule in Islamic law of forbidding or allowing foods and beverages is based on the presumption that such things are permitted unless it can be shown that they are forbidden on the basis of the Qur'an ." The Muslim jurists stated that, unless the Qur'an specifically prohibits the consumption of a particular product, it is permissible to consume. Another clause

6419-531: The Senate" and was ratified by 46 out of 48 states. Enabling legislation, known as the Volstead Act , set down the rules for enforcing the federal ban and defined the types of alcoholic beverages that were prohibited. But not all alcohol was banned; for example, religious use of wine was permitted. Private ownership and consumption of alcohol were not made illegal under federal law, but local laws were stricter in many areas, some states banning possession outright. By

6550-652: The U.S. border with Canada, was notoriously difficult to control, especially rum-running in Windsor , Canada. When the U.S. government complained to the British that American law was being undermined by officials in Nassau , Bahamas , the head of the British Colonial Office refused to intervene. Winston Churchill believed that Prohibition was "an affront to the whole history of mankind". Three federal agencies were assigned

6681-698: The United States The Prohibition era was the period from 1920 to 1933 when the United States prohibited the production, importation, transportation, and sale of alcoholic beverages . The alcohol industry was curtailed by a succession of state legislatures, and Prohibition was formally introduced nationwide under the Eighteenth Amendment to the United States Constitution , ratified on January 16, 1919. Prohibition ended with

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6812-451: The United States, and by 2030 planned to recycle one bottle or can for each one it sold. Coca-Cola started by selling 2000 paper bottles to see if they held up due to the risk of safety and of changing the taste of the drink. A typical can of Coca-Cola (12 fl ounces/355 ml) contains 39 grams of sugar, 46 mg of caffeine, 50 mg of sodium, no fat, no potassium, and 140 calories. The exact formula for Coca-Cola's natural flavorings

6943-420: The WCTU followed Frances Willard's "Do Everything" doctrine and used temperance as a method of entering into politics and furthering other progressive issues such as prison reform and labor laws . In 1881 Kansas became the first state to outlaw alcoholic beverages in its Constitution . Arrested over 30 times and fined and jailed on multiple occasions, prohibition activist Carrie Nation attempted to enforce

7074-499: The White House. After the Eighteenth Amendment became law, bootlegging became widespread. In the first six months of 1920, the federal government opened 7,291 cases for Volstead Act violations. In the first complete fiscal year of 1921, the number of cases violating the Volstead Act jumped to 29,114 violations and would rise dramatically over the next thirteen years. Grape juice was not restricted by Prohibition, even though if it

7205-477: The additives from the alcohol to make it drinkable. As a response, the Treasury Department required manufacturers to add more deadly poisons, including the particularly deadly combination referred to (incorrectly) as "methyl alcohol": 4 parts methanol , 2.25 parts pyridine base, and 0.5 parts benzene per 100 parts ethyl alcohol. New York City medical examiners prominently opposed these policies because of

7336-476: The beverage's source of caffeine. A Spanish drink called "Kola Coca" was presented at a contest in Philadelphia in 1885, a year before the official birth of Coca-Cola. The rights for this Spanish drink were bought by Coca-Cola in 1953. In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, a non-alcoholic version of Pemberton's French Wine Coca . It

7467-504: The border to get a drink of rye. When the rye was opened, the Yanks began to sing, "God bless America, but God save the King!" Prohibition became highly controversial among medical professionals because alcohol was widely prescribed by the era's physicians for therapeutic purposes. Congress held hearings on the medicinal value of beer in 1921. Subsequently, physicians across the country lobbied for

7598-592: The business, as well. John Pemberton died suddenly on August 16, 1888. Asa Candler then decided to move swiftly forward to attain full control of the entire Coca-Cola operation. Charley Pemberton, an alcoholic and opium addict, unnerved Asa Candler more than anyone else. Candler is said to have quickly maneuvered to purchase the exclusive rights to the name "Coca-Cola" from Pemberton's son Charley immediately after he learned of Dr. Pemberton's death. One of several stories states that Candler approached Charley's mother at John Pemberton's funeral and offered her $ 300 in cash for

7729-402: The company made minor changes in the sourcing of some ingredients so it could continue to be consumed by America's Jewish population, including during Passover . A yellow cap on a Coca-Cola drink indicates that it is kosher for Passover . The longest running commercial Coca-Cola soda fountain anywhere was Atlanta's Fleeman's Pharmacy, which first opened its doors in 1914. Jack Fleeman took over

7860-560: The consumption of alcohol. Many people stockpiled wines and liquors for their personal use in the latter part of 1919 before sales of alcoholic beverages became illegal in January 1920. Since alcohol was legal in neighboring countries, distilleries and breweries in Canada, Mexico, and the Caribbean flourished as their products were either consumed by visiting Americans or smuggled into the United States illegally. The Detroit River , which forms part of

7991-507: The country. Before the Eighteenth Amendment went into effect in January 1920, many of the upper classes stockpiled alcohol for legal home consumption after Prohibition began. They bought the inventories of liquor retailers and wholesalers, emptying out their warehouses, saloons, and club storerooms. President Woodrow Wilson moved his own supply of alcoholic beverages to his Washington residence after his term of office ended. His successor, Warren G. Harding , relocated his own large supply into

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8122-507: The country. Coca-Cola's bottling plant is located in Yangon and is part of the company's five-year plan and $ 200 million investment in Myanmar. Coca-Cola with its partners is to invest US$ 5 billion in its operations in India by 2020. In February 2021, as a plan to combat plastic waste , Coca-Cola said that it would start selling its sodas in bottles made from 100% recycled plastic material in

8253-413: The danger to human life. As many as 10,000 people died from drinking denatured alcohol before Prohibition ended. New York City medical examiner Charles Norris believed the government took responsibility for murder when they knew the poison was not deterring consumption and they continued to poison industrial alcohol (which would be used in drinking alcohol) anyway. Norris remarked: "The government knows it

8384-512: The decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. This contract specified that bottles would be sold at 5¢ each and had no fixed duration, leading to the fixed price of Coca-Cola from 1886 to 1959 . The first outdoor wall advertisement that promoted the Coca-Cola drink was painted in 1894 in Cartersville, Georgia . Cola syrup was sold as an over-the-counter dietary supplement for upset stomach. By

8515-591: The dries outnumbered the wets by 140 to 64 in the Democratic Party and 138 to 62 among Republicans. With America's declaration of war against Germany in April, German Americans , a major force against prohibition, were sidelined and their protests subsequently ignored. In addition, a new justification for prohibition arose: prohibiting the production of alcoholic beverages would allow more resources—especially grain that would otherwise be used to make alcohol—to be devoted to

8646-405: The elevated prices. On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed most consumers preferred the taste of New Coke to both old Coke and Pepsi but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash . The company gave in to protests and returned to

8777-405: The emergence of black markets and crime syndicates dedicated to distributing alcohol. By contrast, rates of liver cirrhosis , alcoholic psychosis , and infant mortality declined during Prohibition. Because of the lack of uniform national statistics gathered about crime prior to 1930, it is difficult to draw conclusions about Prohibition's effect on crime at the national level. Prohibition had

8908-472: The entire formula, and that persons other than the prescribed duo have known the formulation process. On February 11, 2011, Ira Glass said on his PRI radio show, This American Life , that his staffers had found a recipe in "Everett Beal's Recipe Book", reproduced in the February 28, 1979 issue of The Atlanta Journal-Constitution , that they believed was either Pemberton's original formula for Coca-Cola or

9039-454: The federal government lacked resources to enforce it. Prohibition was successful in reducing the amount of liquor consumed, cirrhosis death rates, admissions to state mental hospitals for alcoholic psychosis, arrests for public drunkenness, and rates of absenteeism. While many state that Prohibition stimulated the proliferation of rampant underground, organized, and widespread criminal activity , Kenneth D. Rose and Georges-Franck Pinard make

9170-566: The few bootleggers ever to tell his story, Cassiday wrote five front-page articles for The Washington Post , in which he estimated that 80% of congressmen and senators drank. The Democrats in the North were mostly wets, and in the 1932 election , they made major gains. The wets argued that Prohibition was not stopping crime, and was actually causing the creation of large-scale, well-funded, and well-armed criminal syndicates. As Prohibition became increasingly unpopular, especially in urban areas, its repeal

9301-532: The form of high-fructose corn syrup in North America). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors . The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these

9432-514: The formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company produces concentrate , which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in

9563-525: The general use of intoxicating drinks; nor the fact established by statistics accessible to every one, that the idleness, disorder, pauperism and crime existing in the country, are, in some degree...traceable to this evil." In support of prohibition, Crowley v. Christensen (1890), remarked: "The statistics of every state show a greater amount of crime and misery attributable to the use of ardent spirits obtained at these retail liquor saloons than to any other source." The proliferation of neighborhood saloons in

9694-470: The health, and Pemberton's new drink was marketed and sold as a patent medicine , Pemberton claiming it a cure for many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence . Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal . By 1888, three versions of Coca-Cola – sold by three separate businesses – were on

9825-476: The idea that the government should define morality. Even in the wet stronghold of New York City there was an active prohibition movement, led by Norwegian church groups and African-American labor activists who believed that prohibition would benefit workers, especially African Americans. Tea merchants and soda fountain manufacturers generally supported prohibition, believing a ban on alcohol would increase sales of their products. A particularly effective operator on

9956-522: The late 1920s, a new opposition to Prohibition emerged nationwide. The opposition attacked the policy, claiming that it lowered tax revenue at a critical time before and during the Great Depression and imposed "rural" Protestant religious values on "urban" America. The Twenty-first Amendment ended Prohibition, though it continued in some states. To date, this is the only time in American history in which

10087-469: The late 19th and early 20th centuries, and enforcement of these new prohibition laws became a topic of debate. Prohibition supporters, called "drys", presented it as a battle for public morals and health. The movement was taken up by progressives in the Prohibition , Democratic , and Republican parties, and gained a national grassroots base through the Woman's Christian Temperance Union . After 1900, it

10218-466: The legitimate liquor business. Some crime syndicates moved their efforts into expanding their protection rackets to cover legal liquor sales and other business areas. Doctors were able to prescribe medicinal alcohol for their patients. After just six months of prohibition, over 15,000 doctors and 57,000 pharmacists received licenses to prescribe or sell medicinal alcohol. According to Gastro Obscura , Physicians wrote an estimated 11 million prescriptions

10349-402: The main source of calories in the American diet and that of those who drink more sweetened drinks, obesity rates were higher. Most nutritionists advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with, rather than complements, a balanced diet. Studies have shown that regular soft drink users have

10480-522: The major symbols of American soft power as well as of globalization. Since it announced its intention to begin distribution in Myanmar in June 2012, Coca-Cola has been officially available in every country in the world except Cuba (where it stopped being available officially since 1960—ironically, Coca-Cola's first bottling plant outside the United States was established there in 1906) and North Korea . However, it

10611-451: The market. A co-partnership had been formed on January 14, 1888, between Pemberton and four Atlanta businessmen: J.C. Mayfield , A.O. Murphey, C.O. Mullahy, and E.H. Bloodworth. Not codified by any signed document, a verbal statement given by Asa Candler years later asserted under testimony that he had acquired a stake in Pemberton's company as early as 1887. John Pemberton declared that the name "Coca-Cola" belonged to his son, Charley, but

10742-422: The moral authorities of their households, consequently rejected the drinking of alcohol, which they believed to be a threat to the home. In 1830, on average, Americans consumed 1.7 bottles of hard liquor per week, three times the amount consumed in 2010. The American Temperance Society (ATS), formed in 1826, helped initiate the first temperance movement and served as a foundation for many later groups. By 1835

10873-420: The movement he would need more public approval, and fast. This was the start of his policy called 'Wheelerism' where he used the media to make it seem like the general public was "in on" on a specific issue. Wheeler became known as the "dry boss" because of his influence and power. Prohibition represented a conflict between urban and rural values emerging in the United States. Given the mass influx of migrants to

11004-468: The movement were achieved in the 1850s, including the Maine law , adopted in 1851, which banned the manufacture and sale of liquor. Before its repeal in 1856, 12 states followed the example set by Maine in total prohibition. The temperance movement lost strength and was marginalized during the American Civil War (1861–1865). Following the war, social moralists turned to other issues, such as Mormon polygamy and

11135-580: The name "Coke" in 1941. "Coke" eventually became a registered trademark of the Coca-Cola Company in 1945. In 1986, the Coca-Cola Company merged with two of their bottling operators (owned by JTL Corporation and BCI Holding Corporation) to form Coca-Cola Enterprises Inc. (CCE). In December 1991, Coca-Cola Enterprises merged with the Johnston Coca-Cola Bottling Group, Inc. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi , at

11266-476: The name of rum, whisky, wine, brandy, etc." to the Native Americans illegal. In general, informal social controls in the home and community helped maintain the expectation that the abuse of alcohol was unacceptable: "Drunkenness was condemned and punished, but only as an abuse of a God-given gift. Drink itself was not looked upon as culpable, any more than food deserved blame for the sin of gluttony . Excess

11397-419: The names "Yum Yum" and "Koke". This was while Charley Pemberton was selling the elixir, although a cruder mixture, under the name "Coca-Cola", all with his father's blessing. After both names failed to catch on for Candler, by the middle of 1888, the Atlanta pharmacist was quite anxious to establish a firmer legal claim to Coca-Cola, and hoped he could force his two competitors, Walker and Dozier, completely out of

11528-526: The old formula under the name Coca-Cola Classic, on July 10, 1985. "New Coke" remained available and was renamed Coke II in 1992; it was discontinued in 2002. On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968. In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola". The word "Classic"

11659-468: The one-third interest in the Coca-Cola Company that Charley held, all while Charley still held on to the name. After the April 14 deal, on April 17, 1888, one-half of the Walker/Dozier interest shares were acquired by Candler for an additional $ 750. After Candler had gained a better foothold on Coca-Cola in April 1888, he nevertheless was forced to sell the beverage he produced with the recipe he had under

11790-491: The only manufacturing plant authorized by the federal government to import and process coca leaves, which it obtains from Peru and Bolivia. Stepan Company extracts cocaine from the coca leaves, which it then sells to Mallinckrodt , the only company in the United States licensed to purify cocaine for medicinal use . Long after the syrup had ceased to contain any significant amount of cocaine, in North Carolina "dope" remained

11921-584: The opposite claim that there was no increase in crime during the Prohibition era and that such claims are "rooted in the impressionistic rather than the factual." The highest homicide rate in the United States in the first half of the 20th century occurred during the years of prohibition, decreasing immediately after prohibition ended. By 1925, there were anywhere from 30,000 to 100,000 speakeasy clubs in New York City alone. Wet opposition talked of personal liberty, new tax revenues from legal beer and liquor, and

12052-515: The other two manufacturers could continue to use the formula . Charley Pemberton's record of control over the "Coca-Cola" name was the underlying factor that allowed for him to participate as a major shareholder in the March 1888 Coca-Cola Company incorporation filing made in his father's place. Charley's exclusive control over the "Coca-Cola" name became a continual thorn in Asa Candler's side. Candler's oldest son, Charles Howard Candler , authored

12183-480: The pharmacy from his father and ran it until 1995; closing it after 81 years. On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by the Coca-Cola Company. Cans of Coke first appeared in 1955. Sugar prices spiked in the 1970s because of Soviet demand/hoarding and possible futures contracts market manipulation. The Soviet Union was the largest producer of sugar at the time. In 1974 Coca-Cola switched over to high-fructose corn syrup because of

12314-488: The political forces involved were ethnoreligious. Prohibition was supported by the dries, primarily pietistic Protestant denominations that included Methodists , Northern Baptists , Southern Baptists , New School Presbyterians , Disciples of Christ , Congregationalists , Quakers , and Scandinavian Lutherans , but also included the Catholic Total Abstinence Union of America and, to a certain extent,

12445-453: The political front was Wayne Wheeler of the Anti-Saloon League , who made Prohibition a wedge issue and succeeded in getting many pro-prohibition candidates elected. Coming from Ohio, his deep resentment for alcohol started at a young age. He was injured on a farm by a worker who had been drunk. This event transformed Wheeler. Starting low in the ranks, he quickly moved up due to his deep-rooted hatred of alcohol. He later realized to further

12576-402: The post-Civil War era became a phenomenon of an increasingly industrialized, urban workforce. Workingmen's bars were popular social gathering places from the workplace and home life. The brewing industry was actively involved in establishing saloons as a lucrative consumer base in their business chain. Saloons were more often than not linked to a specific brewery, where the saloonkeeper's operation

12707-517: The ratification of the Twenty-first Amendment , which repealed the Eighteenth Amendment on December 5, 1933. Led by Pietistic Protestants , prohibitionists first attempted to end the trade in alcoholic drinks during the 19th century. They aimed to heal what they saw as an ill society beset by alcohol-related problems such as alcoholism , family violence , and saloon -based political corruption . Many communities introduced alcohol bans in

12838-480: The repeal of Prohibition as it applied to medicinal liquors. From 1921 to 1930, doctors earned about $ 40 million for whiskey prescriptions. While the manufacture, importation, sale, and transport of alcohol was illegal in the United States, Section 29 of the Volstead Act allowed wine and cider to be made from fruit at home, but not beer. Up to 200 gallons of wine and cider per year could be made, and some vineyards grew grapes for home use. The Act did not prohibit

12969-427: The rights to the name. In Charles Howard Candler's 1950 book about his father, he stated: "On August 30 [1888], he [ Asa Candler ] became the sole proprietor of Coca-Cola, a fact which was stated on letterheads, invoice blanks and advertising copy." With this action on August 30, 1888, Candler's sole control became technically all true. Candler had negotiated with Margaret Dozier and her brother Woolfolk Walker

13100-533: The risk for women was found to be greater for sugared and caffeinated colas than diet and decaffeinated variants, with a higher intake of cola correlating with lower bone density. Many soft drinks in North America are sweetened mostly or entirely with high-fructose corn syrup , rather than sugar . Some nutritionists caution against the consumption of corn syrup because it may aggravate obesity and type-2 diabetes more than cane sugar. Prohibition in

13231-687: The scourge of organized crime. On March 22, 1933, President Franklin Roosevelt signed into law the Cullen–Harrison Act , legalizing beer with an alcohol content of 3.2% (by weight) and wine of a similarly low alcohol content. On December 5, ratification of the Twenty-first Amendment repealed the Eighteenth Amendment. However, United States federal law still prohibits the manufacture of distilled spirits without meeting numerous licensing requirements that make it impractical to produce spirits for personal use. Consumption of alcoholic beverages has been

13362-512: The state's ban on alcohol consumption. She walked into saloons, scolding customers, and used her hatchet to destroy bottles of liquor. Nation recruited ladies into the Carrie Nation Prohibition Group, which she also led. While Nation's vigilante techniques were rare, other activists enforced the dry cause by entering saloons, singing, praying, and urging saloonkeepers to stop selling alcohol. Other dry states , especially those in

13493-460: The steps that should be avoided to prevent the juice from fermenting into wine. Some drugstores sold "medical wine" with around a 22% alcohol content. In order to justify the sale, the wine was given a medicinal taste. Home-distilled hard liquor was called bathtub gin in northern cities, and moonshine in rural areas of Virginia , Kentucky , North Carolina , South Carolina , Georgia , West Virginia and Tennessee . Making drinkable hard liquor

13624-467: The syrup, when diluted as directed, would result in a beverage containing 1.21 grains (or 78.4 mg) of caffeine per 8 US fluid ounces (240 ml) serving. The case was decided in favor of the Coca-Cola Company at the district court, but subsequently in 1912, the US Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on

13755-492: The task of enforcing the Volstead Act: the U.S. Coast Guard Office of Law Enforcement, the U.S. Treasury 's IRS Bureau of Prohibition, and the U.S. Department of Justice Bureau of Prohibition. As early as 1925, journalist H. L. Mencken believed that Prohibition was not working. Historian David Oshinsky , summarizing the work of Daniel Okrent , wrote that "Prohibition worked best when directed at its primary target:

13886-473: The terms of the amendment, the country went dry one year later, on January 17, 1920. On October 28, 1919, Congress passed the Volstead Act , the popular name for the National Prohibition Act, over President Woodrow Wilson 's veto . The act established the legal definition of intoxicating liquors as well as penalties for producing them. Although the Volstead Act prohibited the sale of alcohol,

14017-460: The time of its 50th anniversary, the soft drink had reached the status of a national icon in the US. In 1935, it was certified kosher by Atlanta rabbi Tobias Geffen . With the help of Harold Hirsch, Geffen was the first person outside the company to see the top-secret ingredients list after Coke faced scrutiny from the American Jewish population regarding the drink's kosher status. Consequently,

14148-430: The underground liquor market, by loading their stocks with ingredients for liquors, including Bénédictine , vermouth , scotch mash, and even ethyl alcohol ; anyone could purchase these ingredients legally. In October 1930, just two weeks before the congressional midterm elections, bootlegger George Cassiday —"the man in the green hat"—came forward and told members of Congress how he had bootlegged for ten years. One of

14279-433: The urban centers of the United States, many individuals within the prohibition movement associated the crime and morally corrupt behavior of American cities with their large, immigrant populations. Saloons frequented by immigrants in these cities were often frequented by politicians who wanted to obtain the immigrants' votes in exchange for favors such as job offers, legal assistance, and food baskets. Thus, saloons were seen as

14410-427: The vault at SunTrust Banks into a new vault; this vault will be on display for visitors to its World of Coca-Cola museum in downtown Atlanta. According to Snopes , a popular myth states that only two executives have access to the formula, with each executive having only half the formula. However, several sources state that while Coca-Cola does have a rule restricting access to only two executives, each of them knows

14541-572: The volume sold in the world. Independent bottlers are allowed to sweeten the drink according to local tastes. Coca-Cola has been sold outside the United States as early as 1900, when the Cuba Libre (a mix between Coca-Cola and rum) was created in Havana shortly after the Spanish-American War of 1898. However, the international reach of the product became mostly limited to North and Central America,

14672-417: The war effort, was passed ten days after the armistice ending World War I was signed, on November 21, 1918. The Wartime Prohibition Act took effect June 30, 1919, with July 1 becoming known as the "Thirsty First". The U.S. Senate proposed the Eighteenth Amendment on December 18, 1917. Upon being approved by a 36th state on January 16, 1919, the amendment was ratified as a part of the Constitution. By

14803-649: The war effort. While wartime prohibition was a spark for the movement, World War I ended before nationwide Prohibition was enacted. A resolution calling for a Constitutional amendment to accomplish nationwide Prohibition was introduced in Congress and passed by both houses in December 1917. By January 16, 1919, the Amendment had been ratified by 36 of the 48 states, making it law. Eventually, only two states— Connecticut and Rhode Island —opted out of ratifying it. On October 28, 1919, Congress passed enabling legislation, known as

14934-418: The wax tadpole". In the 1930s, the company settled on the name " 可口可樂 （ 可口可乐 ）" (Ke-kou ke-le) taking into account the effects of syllable and meaning translations. The phrase means roughly "to allow the mouth to be able to rejoice". The story introduction from Coca-Cola mentions that Chiang Yee provided the new localized name, but there are also sources that the localized name appeared before 1935, or that it

15065-443: The working-class poor." Historian Lizabeth Cohen writes: "A rich family could have a cellar-full of liquor and get by, it seemed, but if a poor family had one bottle of home-brew, there would be trouble." Working-class people were inflamed by the fact that their employers could dip into a private cache while they, the employees, could not. Within a week after Prohibition went into effect, small portable stills were on sale throughout

15196-472: Was a personal indiscretion." When informal controls failed, there were legal options. Shortly after the United States obtained independence, the Whiskey Rebellion took place in western Pennsylvania in protest of government-imposed taxes on whiskey . Although the taxes were primarily levied to help pay down the newly formed national debt , it also received support from some social reformers, who hoped

15327-510: Was allowed to sit for sixty days it would ferment and turn to wine with a twelve percent alcohol content. Many people took advantage of this as grape juice output quadrupled during the Prohibition era. To prevent bootleggers from using industrial ethyl alcohol to produce illegal beverages, the federal government ordered the denaturation of industrial alcohols , meaning they must include additives to make them unpalatable or poisonous. In response, bootleggers hired chemists who successfully removed

15458-558: Was based on uncontrolled experiments; regardless, his $ 6 billion figure for the annual gains of Prohibition to the United States continues to be cited. In a backlash to the emerging reality of a changing American demographic, many prohibitionists subscribed to the doctrine of nativism , in which they endorsed the notion that the success of America was a result of its white Anglo-Saxon ancestry. This belief fostered distrust of immigrant communities that fostered saloons and incorporated drinking in their popular culture. Two other amendments to

15589-536: Was coordinated by the Anti-Saloon League . Opposition from the beer industry mobilized "wet" supporters from the wealthy Catholic and German Lutheran communities, but the influence of these groups receded from 1917 following the entry of the U.S. into the First World War against Germany. The Eighteenth Amendment passed in 1919 "with a 68 percent supermajority in the House of Representatives and 76 percent support in

15720-471: Was derived from the coca leaf and the caffeine from kola nut (also spelled "cola nut" at the time), leading to the name Coca-Cola. Pemberton called for five ounces of coca leaf per gallon of syrup (approximately 37 g/L), a significant dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Coca-Cola once contained an estimated nine milligrams of cocaine per glass. (For comparison,

15851-494: Was discussed, whereby the same rules apply if a person is unaware of the condition or ingredients of the item in question. Coca-Cola first entered the Chinese market in the 1920s with no localized representation of its name. While the company researched a satisfactory translation, local shopkeepers created their own. These produced the desired "ko-ka ko-la" sound, but with odd meanings such as "female horse fastened with wax" or "bite

15982-541: Was due to company fears that the term "coke" would eventually become a generic trademark , which to an extent became true in the Southern United States where "coke" is used even for non Coca-Cola products . The company also didn't want to confuse its drink with the similarly named coal byproduct that clearly wasn't safe to consume. Eventually, out for fears that another company may claim the trademark for "Coke", Coca-Cola finally embraced it and officially endorsed

16113-463: Was eagerly anticipated. Wets had the organization and the initiative. They pushed the argument that states and localities needed the tax money. President Herbert Hoover proposed a new constitutional amendment that was vague on particulars and satisfied neither side. Franklin Roosevelt's Democratic platform promised repeal of the 18th Amendment. When Prohibition was repealed in 1933, many bootleggers and suppliers with wet sympathies simply moved into

16244-639: Was easier than homebrewing good beer. Since selling privately distilled alcohol was illegal and bypassed government taxation, law enforcement officers relentlessly pursued manufacturers. In response, bootleggers modified their cars and trucks by enhancing the engines and suspensions to make faster vehicles that would improve their chances of outrunning and escaping agents of the Bureau of Prohibition , commonly called "revenue agents" or "revenuers". These cars became known as "moonshine runners" or " 'shine runners". Shops with wet sympathies were also known to participate in

16375-483: Was financed by a brewer and contractually obligated to sell the brewer's product to the exclusion of competing brands. A saloon's business model often included the offer of a free lunch , where the bill of fare commonly consisted of heavily salted food meant to induce thirst and the purchase of drink. During the Progressive Era (1890–1920), hostility toward saloons and their political influence became widespread, with

16506-450: Was given by someone named Jerome T. Lieu who studied at Columbia University in New York . Cola Most modern colas have a dark caramel color and are sweetened with sugar , high-fructose corn syrup or artificial sweeteners . They come in numerous different brands , with Coca-Cola and Pepsi being among the most popular. These two companies have been competing since the 1890s,

16637-404: Was marketed as "Coca-Cola: The temperance drink", which appealed to many people as the temperance movement enjoyed wide support during this time. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, where it initially sold for five cents a glass. Drugstore soda fountains were popular in the United States at the time due to the belief that carbonated water was good for

16768-545: Was often substituted for alcohol was for the Sterno , a denatured form of ethyl alcohol adulterated with methanol and a jelling agent, commonly known as "canned heat". Forcing the substance through a makeshift filter, such as a handkerchief, created a rough liquor substitute; however, the result was poisonous, though not often lethal. Making alcohol at home was common among some families with wet sympathies during Prohibition. Stores sold grape concentrate with warning labels that listed

16899-410: Was removed because "New Coke" was no longer in production, eliminating the need to differentiate between the two. The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States. The change was part of a larger strategy to rejuvenate the product's image. The word "Classic"

17030-566: Was removed from all Coca-Cola products by 2011. In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke for two months; a separate pouring rights deal in 2013 saw Coke products removed from Costco food courts in favor of Pepsi. Some Costco locations (such as the ones in Tucson, Arizona ) additionally sell imported Coca-Cola from Mexico with cane sugar instead of corn syrup from separate distributors. Coca-Cola introduced

17161-456: Was the world's sixth most valuable brand . Originally marketed as a temperance drink and intended as a patent medicine , Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta , Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler , a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout

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