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Under Armour

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125-642: Under Armour, Inc. is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore , Maryland, United States. Under Armour was founded on September 25, 1996, by Kevin Plank , a then-24 year old former special teams captain of the University of Maryland football team . Plank initially began the business from his grandmother's basement in Washington, D.C. He spent his time traveling along

250-518: A Mormon splinter group), Breaking Amish and Amish Mafia (the Amish ), and Big Fat Gypsy Weddings and its spinoffs ( Romani people ). The Real Housewives franchise offers a window into the lives of social-striving urban and suburban housewives. Many shows focus on wealth and conspicuous consumption , including Platinum Weddings , and My Super Sweet 16 , which documented huge coming of age celebrations thrown by wealthy parents. Conversely,

375-577: A nuclear family (filmed in 1971) going through a divorce; unlike many later reality shows, it was more or less documentary in purpose and style. In 1974 a counterpart program, The Family , was made in the UK, following the working-class Wilkins family of Reading . Other forerunners of modern reality television were the 1970s productions of Chuck Barris : The Dating Game , The Newlywed Game , and The Gong Show , all of which featured participants who were eager to sacrifice some of their privacy and dignity in

500-468: A 2003 paper, theorists Elisabeth Klaus and Stephanie Lücke referred to the former category as "docusoaps", which consist of "narrative reality", and the latter category as "reality soaps", which consist of "performative reality". Since 2014, the Primetime Emmy Awards have used a similar classification, with separate awards for " unstructured reality " and " structured reality " programs, as well as

625-450: A Reality or Reality-Competition Program , was added. In 2007, the web series The Next Internet Millionaire appeared; it was a competition show based in part on The Apprentice , and was billed as the world's first Internet reality show. In 2010 the Dutch singing competition show The Voice of Holland , created by John de Mol Jr. , premiered; it added to the singing competition template

750-581: A T-shirt using moisture-wicking synthetic fabric . After graduating from the University of Maryland , Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the National Football League , and soon improved the design, creating a new T-shirt built from microfibers that wicked moisture away. Major competing brands including Nike , Adidas and Reebok would soon follow with their own moisture-wicking apparel. Plank opted to use

875-648: A bikini top . Sportswear is often worn as casual fashion clothing. For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes , pants and shirts . In some sports, protective gear may need to be worn, such as helmets or American football body armour. Especially in team sports which involved blocking, intercepting, or pursuing small, hard projectiles such as cricket , baseball , and hockey (where balls or pucks are struck to speeds in excess of 100 miles per hour (45 m/s)) jockstraps (or jillstraps) are standard equipment at higher levels of play. Other undergarments , such as

1000-526: A business leader concerned with creating American jobs, I disagree with the decision to exit the Paris accord. On August 14, 2017, Plank removed himself from Trump's Manufacturing Jobs Initiative Council, following backlash over Trump's response to the events in Charlottesville, Virginia . In June 2018 a Facebook post emerged stating that Under Armour clothing was flammable and resulted in severe burn injuries to

1125-443: A camera crew on an outdoor adventure , such as hunting , fishing , hiking, scuba diving , rock climbing, wildlife photography, horseback riding, race car driving, and the like, with most of the resulting action and dialogue being unscripted, except for the narration. In the 1966 Direct Cinema film Chelsea Girls , Andy Warhol filmed various acquaintances with no direction given. The Radio Times Guide to Film 2007 said that

1250-578: A celebrity going about their everyday life: notable examples include The Anna Nicole Show , The Osbournes , Gene Simmons Family Jewels , Newlyweds: Nick and Jessica , Keeping Up with the Kardashians and Hogan Knows Best . VH1 in the mid-2000s had an entire block of such shows, known as "Celebreality". Shows such as these are often created with the idea of promoting a celebrity product or upcoming project. Some documentary-style shows shed light on rarely seen cultures and lifestyles. One example

1375-562: A child. Though no recall was issued and no evidence suggests the brand's items were not in compliance with federal regulations, a 2008 study by the United States Forest Service found that Under Armour's material was more likely to result in a burn injury of the wearer than most other undergarment materials. In November 2019, the U.S. Securities and Exchange Commission made public that Under Armour's accounting policies had been under scrutiny for more than two years. In July 2020,

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1500-406: A different colour to that of their teammates. In sports such as soccer and GAA codes, a contrasting colour or pattern is worn by the goalkeeper. In other sports, clothing may indicate the current status or past achievements of a participant. In cycling disciplines, the rainbow jersey indicates the current world champion, and in major road cycling races, jerseys of particular colours are worn by

1625-430: A distinct genre in the early 1990s with shows such as The Real World , then achieved prominence in the early 2000s with the success of the series Survivor , Idol , and Big Brother , all of which became global franchises. Reality television shows tend to be interspersed with "confessionals", short interview segments in which cast members reflect on or provide context for the events being depicted on-screen; this

1750-401: A field in which it competes with other sports apparel companies. One of its most fiscally beneficial marketing strategies has been its collaboration with actor Dwayne Johnson , who has endorsed the company since January 2016. Under Armour has a partnership with PGA Tour player Jordan Spieth who they signed an endorsement with in 2013. Spieth has won three majors to date (the 2015 Masters ,

1875-466: A long tradition of specialized attire—attire that reflects the tradition of Scottish aristocrats taking in fresh air while walking around the golf course, swinging their golf clubs, and exercising in a refined, genteel sort of way. Golf attire though, is also being influenced by modern fabrics and trends that stress function and durability. Golfers, like athletes in other sports, are athletes first, and public figures second. Athletes in all sports are showing

2000-441: A marketing campaign featuring women hunters including an American woman named Sarah Bowmar. In August 2016 a video filmed by Bowmar, showing her husband spearing a bear and then rejoicing that he had hit it, went viral. The bear was found dead the next day. Under Armour was heavily criticized worldwide and as result, the company ended its contract with Bowmar a few days after the video became known. On February 7, 2017, two weeks into

2125-494: A men's item that were just made smaller and turned a flattering color like pink," said Scott Key, senior vice president and general manager of Athleta. "Women athletes expected more." Designers have recognized this "crossover" between exercise and fashion as a major opportunity for growth. It also synchronises with anoverall trend in American fashion towards a more casual style of dress. The trend has been so popular that it has spawned

2250-572: A new category of casual clothing, athleisure . In sports like tennis , while men generally wear shorts (along with T-shirt or sleeveless shirt ), in case of women there is an option of wearing miniskirt , skort or shorts (along with top), as well as minidress (which is a single clothing combining miniskirt and top). Reality TV Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as

2375-487: A preference for moisture-wicking fabrics, crisp details, and modern fashionable colors. Different types of attire are needed for extreme weather conditions like snow. Thicker coats or jackets, gloves and boots are necessities in the cold. Winter sports such as snowboarding and skiing require the riders and skiers to be properly geared in the snow. Snow jackets differ from casual coats such that they may be packed with extra insulation and thicker coating materials. The insulation

2500-507: A product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. Under Armour has come out with new styles for football uniforms. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms. The University of Hawaii and Boston College wore

2625-789: A reported US$ 250,000,000 over 10 years. Nike ultimately re-signed Durant after agreeing to structure a contract, offering US$ 300,000,000. On January 21, 2014, it was announced that the University of Notre Dame and Under Armour had come to terms with providing uniforms and athletic equipment for the university. This 10-year deal was the largest of its kind in the history of college athletics and became effective July 1, 2014. As of 2014, Under Armour had an operating profit of more than 30%, accelerating from its 2013 pace. The company's share price soared 62.5% that year. After its November 2013 acquisition of digital app maker MapMyFitness for US$ 150,000,000, in February 2015 Under Armour announced it had purchased

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2750-502: A sneaker endorsement deal. In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the Bank of America Building at 10 Light Street in Baltimore . The Fitness Performance Center is planned to take place in the building's lobby, covering historic murals of Baltimore's history by art deco artist Hildreth Meiere with artificial turf flooring. This plan has been seen as controversial due to

2875-440: A televised competition. The 1976–1980 BBC series The Big Time featured a different amateur in some field (cooking, comedy, football, etc.) trying to succeed professionally in that field, with help from notable experts. The 15-episode series is credited with starting the career of Sheena Easton , who was selected to appear in the episode showing an aspiring pop singer trying to enter the music business. In 1978, Living in

3000-466: A third award for " reality-competition " programs. In many reality television programs, camera shooting and footage editing give the viewer the impression that they are passive observers following people going about their daily personal and professional activities; this style of filming is sometimes referred to as fly on the wall , observational documentary or factual television . Story "plots" are often constructed via editing or planned situations, with

3125-677: A top athlete and celebrity, the brutal nature of the murders, and issues of race and class in Los Angeles celebrity culture, the sensational case dominated ratings and the public conversation. Many reality television stars of the 2000s and 2010s have direct or indirect connections to people involved in the case, most notably Kim Kardashian , daughter of defense attorney Robert Kardashian , and several of her relatives and associates. The series Expedition Robinson , created by television producer Charlie Parsons, which first aired in 1997 in Sweden (and

3250-402: A uniform. In team sports, such as baseball, football or basketball, the opposing teams are usually identified by the wearing the same color of clothing . Individual team members can be recognized by a back number on a shirt . In some sports, specific items of clothing are worn to differentiate roles within a team. For example, in volleyball , the libero (a specialist in defensive play) wears

3375-557: A voluntary recall of all Under Armour brand athletic cups . The cups might break when hit, posing a risk of serious injury. They were sold from January 2006 to March 2009. On November 3, 2011, the CPSC announced a voluntary recall of all Under Armour Defender chin straps. The straps pose a laceration hazard when a player contacts the metal snap. They were sold from January 2008 to September 2011. Under Armour promotes its products by sponsorship agreements with athletes, celebrities, and sports teams,

3500-510: A year. Under Armour's global headquarters are located in Baltimore , Maryland, with additional offices located in Amsterdam (European headquarters), Austin , Guangzhou , Hong Kong , Houston , Jakarta , London , Mexico City , Munich , New York City , Panama City (international headquarters), Paris , Pittsburgh , Portland , San Francisco , São Paulo , Santiago , Seoul , Shanghai (Greater Chinese headquarters), and Toronto . For

3625-551: Is a Bluetooth module, accelerometer and gyroscope. In November 2020, Under Armour announced a new brand in partnership with NBA star Stephen Curry called the Curry Brand. The launch follows Under Armour's quarterly earnings, resulting in $ 1.43 billion in revenue, which was flat in comparison to 2019. On April 29, 2009, the United States Consumer Products Safety Commission (CPSC) announced

3750-464: Is achieved by using layering: moisture transferring (wicking) materials are worn next to the skin, followed by an insulating layer, and then wind and water resistant shell garments. Moisture-wicking fabrics are designed to move perspiration away from the body to the fabric's outer surface where it can evaporate. These fabrics typically are soft, lightweight, and stretchy and well-suited for activewear because they are designed to keep perspiration away from

3875-629: Is an Under Armour program that promotes women using exercise and fitness to fight breast cancer . UA Freedom is an Under Armour program that supports the efforts of the Wounded Warrior Project whose mission is to honor, raise awareness, and aid wounded veterans and military service members. UA Win Global is a children's athletics program which focuses on "underserved communities" by enhancing play areas, investing in sports programs and providing support for sports coaches. As of 2012, Under Armour

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4000-542: Is meant to resemble scripted soap operas – in this case, the television series Desperate Housewives and Peyton Place . A notable subset of such series focus on a group of women who are romantically connected to male celebrities; these include Basketball Wives (2010), Love & Hip Hop (2011), Hollywood Exes (2012), Ex-Wives of Rock (2012) and WAGS (2015). Most of these shows have had spin-offs in multiple locations. There are also fly-on-the-wall-style shows directly involving celebrities. Often these show

4125-443: Is most commonly seen in American reality television. Competition-based reality shows typically feature the gradual elimination of participants, either by a panel of judges, by the viewership of the show, or by the contestants themselves. Documentaries , television news , sports television , talk shows , and traditional game shows are generally not classified as reality television. Some genres of television programming that predate

4250-528: Is most intense, in particular footwear (most especially runners and court shoes ), with seasonal issues, tweaks, and respins from all the major brands , elevated to the level of iconic symbols in some cultural subgroups. The weight, fabrication and stretchiness of the fabric is uniquely designed to suit each sport. It is typically designed not to encumber the activity of the wearer and to facilitate exercise movement without restriction. The best athletic wear for some forms of exercise, for example cycling ,

4375-679: Is required for most sports with high risk of head injuries such as American football , bobsledding and cycling . Injuries related to the head have the potential to cause serious damage to the spine and may be life-threatening. Although sports like rugby and boxing do not require participants to wear head protection, trainers or referees may choose to depending on the player's history of head related injuries. Certain positions of some sports may require different type of protections. For example, goaltenders for ice hockey wear different types of face masks compared to other positions. They also have thick gloves with arm pads and shin guards to protect them from

4500-592: Is shows about people with disabilities or people who have unusual physical circumstances, such as the American series Push Girls and Little People, Big World , and the British programmes Beyond Boundaries , Britain's Missing Top Model , The Undateables and Seven Dwarves . Another example is shows that portray the lives of ethnic or religious minorities. Examples include All-American Muslim ( Lebanese-American Muslims ), Shahs of Sunset (affluent Persian-Americans ), Sister Wives (polygamists from

4625-518: Is still ongoing. The program was structured as a series of interviews with no element of the plot. By virtue of the attention paid to the participants, it effectively turned ordinary people into a type of celebrity, especially after they became adults. The series The American Sportsman , which ran from 1965 to 1986 on ABC in the United States, would typically feature one or more celebrities, and sometimes their family members, being accompanied by

4750-452: Is typically lightweight, stretchy and form-fitting rather than bulky, so it does not create interference with the activity. On the other hand, sportswear should be loose enough to restrict movement. Some sports have specific uniform requirements, for example the keikogi used in karate . Various physically dangerous sports require protective gear, e.g. for fencing, American football, or ice hockey. Standardized sportswear may also function as

4875-552: Is usually made with down, which is the layer of fine feathers from geese or ducks. These feathers are naturally insulated to keep the birds warm in the harsh winter weathers. The feathers trap air inside and keep the body heat from flowing out. Down is also considered to be the highest quality of insulation for jackets. It is light and compressible. Alternative types of insulation are being invented including: synthetic microfibers and polyester-based insulation. These materials perform as well as down if not better and are becoming popular in

5000-612: Is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include tracksuits , shorts , football or basketball jerseys, t-shirts and polo shirts . Specialized garments include swimsuits (for swimming ), wet suits (for diving or surfing ), ski suits (for skiing ) and leotards and tights (for gymnastics or aerobics ). Sports footwear includes football boots (also referred to as cletes), trainers, riding boots , tennis shoes (or running shoes), or ice skates . Sportswear also includes sports bras for running, crop tops, or

5125-594: The 2015 U.S. Open and the 2017 Open Championship ) and has launched his own golf shoe, "Spieth One". Under Armour has worked with Hollywood to boost its profile. Its product placement dates to the 1999 sports drama Any Given Sunday , and has since included Friday Night Lights (2004), The Blind Side (2009), The Dark Knight Rises (2012), Lone Survivor (2013), The Martian (2015), and television series The Wire and House of Cards . Under Armour worked with costume designer Alexandra Byrne to create base-layer garments for characters in several films in

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5250-476: The Marvel Cinematic Universe . Under Armour has a partnership with NBA athlete Stephen Curry , who is considered to be the "face of their footwear line". Originally signed to Nike , Curry joined with Under Armour in the 2013 offseason. As Curry became a two-time NBA Most Valuable Player Award winner and one of the most popular athletes in the world, sales of his shoes have become a major factor for

5375-789: The NASDAQ in November 2005, raising $ 153m of capital. In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland . It has since opened several specialty stores and factory outlet locations in Canada, China, and 39 states including the opening of its first Brand House in Baltimore in 2013 and second Brand House in Tysons, Virginia . In 2009,

5500-598: The United Kingdom in 1964, the Granada Television documentary Seven Up! broadcast interviews with a dozen ordinary 7-year-olds from a broad cross-section of society and inquired about their reactions to everyday life. Every seven years, the filmmaker created a new film documenting the lives of the same individuals during the intervening period. Titled the Up Series , episodes included "7 Plus Seven", "21 Up", etc.; it

5625-441: The sports bra , furnish a mixture of protection, support and comfort. Some protective or supportive orthotics resemble and function as undergarments (especially flexible harnesses and braces); though intended to be worn for sports, these are not generally conceived of as sportswear per se . Sports fabrics are technical materials which help to keep the wearer comfortable during exercise. The type of fabric required will depend upon

5750-451: The thermal insulation needs of the wearer. In hot situations, sportswear should allow the wearer to stay cool; while in cold situations, sportswear should help the wearer to stay warm. Sportswear should also be able to transfer sweat away from the skin, using, for example, moisture transferring fabric. Spandex is a popular material used as base layers to soak up sweat. For example, in activities such as skiing and mountain climbing this

5875-646: The 1950s, game shows Beat the Clock and Truth or Consequences involved contestants in wacky competitions, stunts, and practical jokes. Confession was a crime and police show that aired from June 1958 to January 1959, with interviewer Jack Wyatt questioning criminals from assorted backgrounds. The radio series Nightwatch (1951–1955) tape-recorded the daily activities of Culver City, California police officers. The series You Asked for It (1950–1959) incorporated audience involvement by basing episodes around requests sent in by postcard from viewers. First broadcast in

6000-654: The 2018–19 and 2019–20 television seasons. The success of the two franchises has led to other globally-syndicated franchises of reality competitions based around guesswork, such as Game of Talents (which began in Spain in 2019) and The Masked Dancer (which began in the United States in 2020). Specialist skill-based TV competitions became popular during this decade with such programs like The Great British Bake-Off , Lego Masters , The Great British Sewing Bee and Forged in Fire shown. Television development across all genres

6125-465: The 21st century, the series is often considered a prototype of reality television programming. In the early 1940s the young German television station, named after Paul Nipkow had staged a show in which a young couple acted as model Aryans and presented their everyday lives without a script to the camera ( Familienchroniken - Ein Abend mit Hans und Gelli ). Even though it was clearly Nazi propaganda and

6250-539: The Administration's decision to withdraw from the Paris Climate Agreement as climate change continues to threaten our planet, our cities and our economies. Climate change is real and must be taken seriously by our business community, our customers, our neighbors and our elected officials. Sustainability has always been part of our DNA: it's integral to how we live and work and is essential to our environment. As

6375-637: The British spelling " armour " in the company name because the toll-free vanity number was still available for that version. People began to take notice of the brand when a front-page photo of USA Today featured Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck . Under Armour's first major sale came when an equipment manager from Georgia Tech requested 10 shirts from Plank. Contracts with NC State , Arizona State , and other Division I football teams followed. That year, Under Armour launched several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear. By

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6500-548: The CEO's personal attitudes being reflected onto the company's partners and employees. On February 15, eight days following Plank's statements, Plank took out a full-page ad in the Baltimore Sun to clarify his position and that of the company. The letter acknowledged that he had used "a choice of words that did not accurately reflect my intent" and described how his company valued diversity, entrepreneurship and job creation. He condemned

6625-631: The Dutch production company Endemol . Although Dragons' Den originated in Japan , most of its adaptations are based on the British version.) In India, the competition show Indian Idol was the most popular television program for its first six seasons. During the 2000s, several cable networks, including Bravo , A&E , E! , TLC , History , VH1 , and MTV , changed their programming to feature mostly reality television series. In addition, three cable channels were started around that time that were devoted exclusively to reality television: Fox Reality in

6750-515: The East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $ 17,000 sale. From his grandmother's Washington, D.C.-area rowhouse, Plank moved to Baltimore. As a fullback at the University of Maryland , Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make

6875-471: The Past had amateurs participating in a re-enactment of life in an Iron Age English village. Producer George Schlatter capitalized on the advent of videotape to create Real People , a surprise hit for NBC, and it ran from 1979 to 1984. The success of Real People was quickly copied by ABC with That's Incredible , a stunt show produced by Alan Landsburg and co-hosted by Fran Tarkenton ; CBS's entry into

7000-472: The Stars , and the investment franchise Dragons' Den . Several " reality game shows " from the same period have had even greater success, including Deal or No Deal , Who Wants to Be a Millionaire? , and Weakest Link , with over 50 international adaptions each. (All but four of these franchises, Top Model , Project Runway , The Biggest Loser and Dragons' Den , were created by either British producers or

7125-522: The U.S. and is syndicated in over 100 countries worldwide. In 2001, the Academy of Television Arts and Sciences added the reality genre to the Emmy Awards in the category of Outstanding Reality Program . In 2003, to better differentiate between competition and informational reality programs, a second category, Outstanding Reality-Competition Program , was added. In 2008, a third category, Outstanding Host for

7250-473: The U.S. networks used reality series and other unscripted content (including those delayed from their summer lineups) to fill gaps in their schedules while the production of scripted programming resumed. There have been various attempts to classify reality television shows into different subgenres: Another categorization divides reality television into two types: shows that purport to document real life, and shows that place participants in new circumstances. In

7375-486: The U.S. states of Alaska , Louisiana and Texas , shows about cakes, weddings and pawnbrokers , and shows, usually competition-based, whose title includes the word "Wars". Duck Dynasty (2012–2017), which focused on the Robertson family that founded Duck Commander , in 2013 became the most popular reality series in U.S. cable television history. Its fourth-season premiere was viewed by nearly 12 million viewers in

7500-459: The U.S., which they attributed to "The diminishing returns of cable TV's sea of reality sameness". They noted that a number of networks that featured reality programming, including Bravo and E!, were launching their first scripted shows, and others, including AMC , were abandoning plans to launch further reality programs; though they clarified that the genre as a whole "isn't going anywhere." Ratings and profits from reality TV continued to decline in

7625-810: The Under Armour brand, with stock prices rising and falling based on the success of the Curry shoe line. On March 3, 2016, the company became the Official Match Ball Partner of the North American Soccer League , starting with their 2016 season. In May, Under Armour and UCLA announced plans for a 15-year, $ 280 million contract, making this the largest shoe and apparel sponsorship in NCAA history . On October 10, 2018, Under Armour announced that it has signed Philadelphia 76ers center Joel Embiid to

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7750-538: The United States, most of which were in rural markets. Its rural audience share ranked in the 30s, an extremely high number for any series, broadcast or cable. Following from the 1900 House format, the BBC produced a series called Back in Time for Tea in which a family would experience tea time for various decades. In 2014, Entertainment Weekly and Variety again noted a stagnation in reality television programs' ratings in

7875-420: The United States, reality television programs suffered a temporary decline in viewership in 2001, leading some entertainment industry columnists to speculate that the genre was a temporary fad that had run its course. Reality shows that suffered from low ratings included The Amazing Race (although the show has since recovered and is in its 32nd edition), Lost (unrelated to the better-known serial drama of

8000-777: The United States, which operated from 2005 to 2010; Global Reality Channel in Canada , which lasted two years from 2010 to 2012; and CBS Reality (formerly known as Reality TV and then Zone Reality) in Europe, the Middle East and Africa, which has run from 1999 to the present. During the early part of the 2000s, network executives expressed concern that reality-television programming was limited in its appeal for DVD reissue and syndication . But DVDs for reality shows sold briskly; Laguna Beach: The Real Orange County , The Amazing Race , Project Runway , and America's Next Top Model all ranked in

8125-532: The administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community." In a statement issued to reporters on June 2, Plank deplored the Trump Administration's decision to withdraw the United States from the Paris agreement : We at Under Armour are disappointed by

8250-471: The appearance and structure of soap operas. Such shows often focus on a close-knit group of people and their shifting friendships and romantic relationships. One highly influential such series was the American 2004–2006 series Laguna Beach: The Real Orange County , which attempted to specifically mimic the primetime soap opera The O.C. , which had begun airing in 2003. Laguna Beach had a more drama-like feel than any previous reality television show, through

8375-580: The calorie and nutrition counting app maker MyFitnessPal for $ 475m, as well as the fitness app maker Endomondo for US$ 85,000,000. On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson 's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app. In July 2016, Under Armour leased the 53,000-square-foot (4,900 m) space formerly occupied by FAO Schwarz on New York's Fifth Avenue . FAO Schwarz had been paying $ 20 million in rent. The store's opening, originally planned for 2019,

8500-552: The company confirmed that the U.S. Securities and Exchange Commission had sent Wells Notices relating to Under Armour's accounting in 2015 and 2016. UA Give Back is Under Armour's effort to become involved in different facets of the world community. They have different branches in their organization that specialize in each cause that Under Armour supports. They consist of the UA Power in Pink , UA Freedom and UA Win Global . UA Power in Pink

8625-490: The company formed an alliance with Cal Ripken Jr. 's Ripken Baseball, including providing uniforms for the minor league Aberdeen IronBirds and youth teams participating in the Cal Ripken World Series. The company is reported to be the major commercial sponsor for the reality TV show Duck Dynasty and has garnered attention for taking a stand supporting show "patriarch" Phil Robertson . Under Armour provided

8750-582: The company received Wells Notices from the U.S. Securities and Exchange Commission , Mr. Plank the Under Armour's CEO, David Bergman. The notices are the result of its accounting revelations for the years 2015 and 2016 and "pull forward" sales for the same period. The same month, the company reported revenue decline of 41% for the Q2 of 2020 or $ 707.6 million. As a result of the COVID-19 pandemic , Under Armour had to close its physical stores earlier that same year. Despite

8875-449: The concept of putting strangers together in a limited environment for an extended period of time and recording the drama that ensued. Nummer 28 also pioneered many of the stylistic conventions that have since become standard in reality television shows, including extensive use of soundtrack music and the interspersing of events on screen with after-the-fact "confessionals" recorded by cast members, which serve as narration. Nummer 28 became

9000-425: The durability requirement of a costly and technically advanced item of sportswear can be as short as a single competitive event. At lower levels of competition and participation, there are many possible trade-offs between form, function, aesthetics (fashion), performance style, durability and cost. This has led to an almost bewildering array of product offerings, especially where the collision between all these variables

9125-447: The end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $ 17,000 for the company. In 1997, Plank had $ 100,000 in orders to fill and found a factory in Ohio to make the shirts. In 1999, Under Armour received its first big break when Warner Brothers used Under Armour in two of its feature films, Oliver Stone 's Any Given Sunday and The Replacements . Leveraging

9250-809: The episodes were certainly affected by censorship , in recent years the show has been presented more frequently as the oldest reality TV show in the world. Precedents for television that portrayed people in unscripted situations began in the late 1940s. Queen for a Day (1945–1964) was an early example of reality-based television. The 1946 television game show Cash and Carry sometimes featured contestants performing stunts. Debuting in 1948, Allen Funt 's hidden camera show Candid Camera (based on his previous 1947 radio show, The Candid Microphone ) broadcast unsuspecting ordinary people reacting to pranks. In 1948, talent search shows, such as Ted Mack's Original Amateur Hour and Arthur Godfrey's Talent Scouts , featured amateur competitors and audience voting. In

9375-406: The fact that Kevin Plank , Nate Costa (president of FX Studios) and developer Cary Euwer used state and federal tax credits to restore the historical building, yet the historical murals are being covered up by turf flooring. Many historians and local Baltimoreans have expressed public outcry that the design should be reconsidered and the murals should be saved. In January 2016 Under Armour initiated

9500-543: The fact that your body can perform better, it will chemically free prevent odors because a bacteria microclimate cannot grow on dry skin. This broad category of fabrics is used to make garments like T-shirts, sports bras, running and cycling jerseys, socks, tracksuits, and polo-style shirts for any physical activity where the goal is to keep your skin as cool and dry as possible. Moisture-wicking fabrics are used to make apparel for outdoor activities such as hiking, fishing, mountain biking, snow skiing, and mountain climbing. Due to

9625-576: The favorite or underdog to win. Other criticisms of reality television shows include that they are intended to humiliate or exploit participants; that they make stars out of untalented people unworthy of fame, infamous figures, or both; and that they glamorize vulgarity. Television formats portraying ordinary people in unscripted situations are almost as old as the television medium itself. Producer-host Allen Funt 's Candid Camera , in which unsuspecting people were confronted with funny, unusual situations and filmed with hidden cameras, first aired in 1948. In

9750-488: The film was "to blame for reality television". In 1969, the British rock group the Beatles were filmed for a month during the recording sessions which would become their album Let It Be and released the homonymous film the following year. In 2021, director Peter Jackson created an eight-hour, three-episode television series entitled The Beatles: Get Back . The 12-part 1973 PBS series An American Family showed

9875-460: The fiscal year 2018, Under Armour reported losses of US$ 46 million, with annual revenue of US$ 4.977 billion, an increase of 9.9% over the previous fiscal cycle. Under Armour's market capitalization was valued at over US$ 10.7 billion in November 2018. In 2014, sales of apparel, footwear and accessories represented 74.3%, 14% and 9.9% of net revenues, respectively. Revenue has grown steadily by 30% from 2010 to 2014. As of January 28, 2016,

10000-467: The forefront of the emerging performance apparel industry. In 2003, Under Armour launched their Women's Performance Gear product line. Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013. This line claims to dissipate and re-circulate heat around the wearer's body using ceramic powder. This was purportedly designed so that the wearer's heat signature will not be picked up. Under Armour also had released

10125-734: The fourth quarter net revenues for 2015 increased 31% to $ 1.17 Billion while the full year net revenues increased 28% to $ 3.96 Billion. Based on these numbers, Under Armour has updated its 2016 net revenues outlook to approximately $ 4.95 Billion (+25%). Products manufactured by Under Armour include athletic shoes , t-shirts , jackets , hoodies , pants , leggings , shorts , athletic bras, athletic bags, face masks and accessories such as bags , gloves , caps and protective gear . Under Armour also produces American football , basketball and soccer uniforms, among other sports. The expansion of Under Armour's product lines, such as TurfGear, AllseasonGear, and StreetGear put Under Armour at

10250-487: The genre was That's My Line , a series hosted by Bob Barker . The Canadian series Thrill of a Lifetime , a fantasies-fulfilled reality show, originally ran from 1982 to 1988. It was revived from 2001 to 2003. In 1985, underwater cinematographer Al Giddings teamed with former Miss Universe Shawn Weatherly on the NBC series Oceanquest , which chronicled Weatherly's adventures scuba diving in various exotic locales. Weatherly

10375-511: The head. Football players are more likely to develop brain related disorders during or after their careers compared to other sports. Sports of all types may require eye or face protection depending on the players' need. Face masks come in different forms for different types of sports. In lacrosse and American football, the masks are metal rods attached to the helmet to cover the face. While optional, face masks that might be seen in basketball or rugby are plastic masks that are usually molded to fit

10500-624: The high impact of pucks. In baseball, catchers and batters wear headgear for protection against the high velocity pitches. Headgear of different kinds must meet the standards of protection set by various organizations. Helmets for American football must be regulated by the National Football League or the National Collegiate Athletics Association. Although new rules of safe play have been in effect, players are still in danger of brain damage due to repeated blows to

10625-548: The highly successful Here Comes Honey Boo Boo and Duck Dynasty are set in poorer rural areas of the Southern United States . Some documentary-style shows portray professionals either going about day-to-day business or performing an entire project over the course of a series. One early example (and the longest running reality show of any genre) is Cops , which debuted in 1989. Other such shows specifically relating to law enforcement include The First 48 , Dog

10750-439: The intensity of the exercise and the activity. Gym or Yoga clothing uses fabrics with exceptional stretch ability for easy movement which will likely require the fabric to be cotton, nylon or lycra. Apparel for long-distance running will keep the wearer in good comfort if it has excellent moisture wicking properties to enable sweat to transfer from the inside to the outside for the garment. Performance clothing for outdoor sports in

10875-430: The late 2010s. The South Korean competition show I Can See Your Voice , which premiered in 2015, showed guest judges attempting to guess which of a group of contestants could sing, and which could not, without hearing them sing. The show was successful, and spawned several imitators, most notably King of Mask Singer several months later. King of Mask Singer was a more traditional singing competition show, but with

11000-470: The long-running reality television show franchises in the United States, such as American Idol , Dancing with the Stars and The Bachelor , had begun to see declining ratings. However, reality television as a whole remained durable in the U.S., with hundreds of shows across many channels. In 2012, New York Magazine's Vulture blog published a humorous Venn diagram showing popular themes across American reality shows then running, including shows set in

11125-666: The markets with the help of major brands using such materials for their equipment. Winter gear must also be flexible so that it may offer a wide range of movement. An ideal jacket would have enough insulation to be warm but light, it should be made with material that are not restricting. Jackets with down will be light and warm but they tend to be more expensive. Also down jackets usually are not water-resistant. Synthetic insulated jackets, however, are water-resistant and cheaper than down but lose their insulating factors and are heavier. As activewear becomes more fashionable and more popular with consumers, sales have increased. Activewear market

11250-507: The model for many later series of Big Brother and its clones, and Peter Weir's full-length film The Truman Show . One year later, the same concept was used by MTV in its new series The Real World . Nummer 28 creator Erik Latour has long claimed that The Real World was directly inspired by his show. But the producers of The Real World have said that their direct inspiration was An American Family . According to television commentator Charlie Brooker , this type of reality television

11375-402: The necessary viewers to make it worthwhile. (Even in these cases, it is not always successful: the first ten seasons of Dancing with the Stars were picked up by GSN in 2012 and was run in marathon format, but attracted low viewership and had very poor ratings). Another option is to create documentaries around series, including extended interviews with the participants and outtakes not seen in

11500-406: The original airings; the syndicated series American Idol Rewind is an example of this strategy. COPS has had huge success in syndication, direct response sales, and DVD. A Fox staple since 1989, COPS has, as of 2013 (when it moved to cable channel Spike ), outlasted all competing scripted police shows. Another series that had wide success is Cheaters , which has been running since 2000 in

11625-408: The overall viewership tallies for eight consecutive years, from the 2003–2004 to the 2010–2011 television seasons. Another trend was to combine reality TV with a social history angle usually by having contestants taken back to various time periods primarily to see how millennials would cope without modern technology. Examples included The 1900 House , and Bad Lad's Army . In addition to those

11750-409: The players' face. Such masks are worn to minimize additional damage to an already injured part of the face. Eye protection is an additional support provided by sports goggles. Goggles may be worn in lieu of glasses or contacts. Goggles are reliable in the fact that they do not move around while the player is in motion and they protect the eye from foreign objects. For swimmers and divers, goggles keep

11875-471: The popularity of garments made from these fabrics, more variations are being introduced to the market. Sportswear also includes the variety of protective gear required for contact sports such as lacrosse, boxing and ice hockey. Different types of protective equipment are needed depending on the type of sport and position. The types of gears include the following: headgear, gum shields, shin pads, shoulder pads, and joint supports and protective gloves. Headgear

12000-442: The presidency of Donald Trump , CEO Kevin Plank expressed his support for the administration and its friendliness to corporations. Numerous athletes contracted with Under Armour also spoke out in opposition to Plank's statements. Stephen Curry , the most valuable of the company's sponsorships, hinted that his loyalty to the company could be jeopardized if its actions do not reflect his values. Dwayne Johnson voiced disapproval with

12125-483: The race leader and leaders of auxiliary classifications. Spandex is the preferred material for form-fitting sportswear, such as used in wrestling, track & field , dance, gymnastics, speed skating , and swimming . Sportswear is commonly used as a means for the promotion of sponsors of a sportsperson or team. In some sports, there are regulations limiting the size or design of sponsorship brand names and logos on items of clothing. Sportswear design must consider

12250-699: The reality television boom have been retroactively classified as reality television, including hidden camera shows, talent-search shows, documentary series about ordinary people, high-concept game shows, home improvement shows, and court shows featuring real-life cases and issues. Reality television has faced significant criticism since its rise in popularity. Critics argue that reality television shows do not accurately reflect reality, in ways both implicit (participants being placed in artificial situations), and deceptive (misleading editing, participants being coached on behavior, storylines generated ahead of time, scenes being staged). Some shows have been accused of rigging

12375-505: The release of Any Given Sunday , Plank purchased an ad in ESPN The Magazine , which generated close to $ 750,000 in sales. In 2000, Under Armour became the outfitter of the new XFL football league. In 2003, private equity firm Rosewood Capital invested $ 12 million into the company. The same year, the company launched its first television commercial, which centered on their motto, "Protect this house." The company had its IPO on

12500-416: The results resembling soap operas – hence the terms docusoap and docudrama . Documentary-style programs give viewers a private look into the lives of the subjects. Within documentary-style reality television are several subcategories or variants: Although the term "docusoap" has been used for many documentary-style reality television shows, there have been shows that have deliberately tried to mimic

12625-493: The revamped MasterChef , among others. The 1980s and 1990s were also a time when tabloid talk shows became more popular. Many of these featured the same types of unusual or dysfunctional guests who would later become popular as cast members of reality shows. Reality television became globally popular in the late 1990s and early 2000s, with the successes of the Big Brother and Survivor / Expedition Robinson franchises. In

12750-415: The revenue decline, it still fared better than the analytic predictions, which had previously estimated profits of $ 541 million in sales for Q2. Effective September 11, 2023, Under Armour appointment of John Varvatos to the position of chief design officer. Effective April 1, 2024 Kevin Plank returns to company as CEO. He will replace Stephanie Linnartz who served in this position a little more than

12875-520: The same name ) and The Mole (which was successful in other countries). But stronghold shows Survivor and American Idol continued to thrive: both topped the U.S. season-average television ratings in the 2000s. Survivor led the ratings in 2001–02 , and Idol has the longest hold on the No. 1 rank in the American television ratings , dominating over all other primetime programs and other television series in

13000-560: The star-studded cleats and the American striped jerseys. They were revealed when Boston College played Maryland on October 27, 2012, also when Hawaii played UNLV on November 24, 2012. The company produces the Speedform shoe in a Chinese bra factory. It has no insole and little stitching. Shoes are Under Armour's fastest growing product line, growing 31% from 2011 to $ 239 million in sales in 2012. In 2018, Under Armour launched two new pairs of connected running shoes at CES . Inside each shoe

13125-513: The suits worn by speedskaters in the 2014 Winter Olympics . The US speedskaters were losing while wearing the new Mach 39 speedsuits, but when they reverted to the previous model suits, the skaters continued to lose. Although there did not appear to be a design flaw in the suit that caused the poor results, the news of the suits caused Under Armour stock to drop 2.38%. The company bid hard over Nike to sign Kevin Durant to an endorsement deal. Offering

13250-475: The sweat on the outer surface, acting like channels to transport the sweat to the outer layer of the shirt or garment. Once there, the sweat evaporates in the air. Drywicking is the newest variation of moisture wicking. It is a smart two-tier fabric that breaks the surface tension of sweat and propels it through the hydrophobic layer into a natural wicking outer layer like cotton where it is assisted by evaporative cooling leaving your skin absolutely dry. Besides

13375-634: The top DVDs sold on Amazon.com . In the mid-2000s, DVDs of The Simple Life outranked scripted shows such as The O.C. and Desperate Housewives . Syndication, however, has been problematic; shows such as Fear Factor , COPS , and Wife Swap , in which each episode is self-contained, can be rerun fairly easily, but usually only on cable television or during the daytime ( COPS and America's Funniest Home Videos being exceptions). Season-long competitions, such as The Amazing Race , Survivor , and America's Next Top Model generally perform more poorly and usually must be rerun in marathons to draw

13500-401: The twist that judges could not see contestants during the initial audition round, and could judge them only by their voice. The show was an instant success, and spawned an entire franchise, The Voice , which has been highly successful, with almost 50 international adaptations. The Tester (2010–2012) was the first reality television show aired over a video game console. By 2012, many of

13625-497: The underlying stories are real. Another highly successful group of soap-opera-style shows is the Real Housewives franchise, which began with The Real Housewives of Orange County in 2006 and has since spawned nearly twenty other series, in the U.S. and internationally. The franchise has an older cast and different personal dynamics than that of Laguna Beach and its imitators, as well as lower production values, but similarly

13750-841: The use of higher-quality lighting and cameras, voice-over narration instead of on-screen "confessionals", and slower pacing. Laguna Beach led to several spinoff series, most notably the 2006–2010 series The Hills . It also inspired various other series, including the highly successful British series The Only Way Is Essex and Made in Chelsea , and the Australian series Freshwater Blue . Due to their dramatized feel, many of these shows have been accused of being pre-scripted, more so than other reality television shows have. The producers of The Only Way Is Essex and Made in Chelsea have admitted to coaching cast members on what to say in order to draw more emotion from each scene, although they insist that

13875-529: The water away from their eyes, thus improving visibility. Mouth guards are used in many sports including but not limited to: rugby , lacrosse, boxing, water polo, ice hockey, American football, basketball, field hockey, boxing, and various martial arts. Mouth guards reduce the risk of sport related dental injuries. Contact or some team sports have a risk of causing injuries related with the mouth, jaw , teeth and oral soft tissues . Wearing mouth guards may be recommended to sports players in some sports. Golf has

14000-399: The wearer's skin and onto the outer fibers of the wearer's shirt or garment. Generally sourced from synthetic fibers, it has quick drying and water repellent characteristics. If a shirt is made from a natural absorbent fabric like cotton, the moisture gets absorbed into the fibers and the shirt or garment may feel wet and heavy. Moisture-wicking fabrics such as polyester are designed to keep

14125-434: The winter or snow sports should use breathable fabrics with very good insulating properties. In wealthy and rising economies, sportswear is a major consumption category in the personal health , luxury goods and leisure space, associated with aggressive media presence and marketing strategies of global scope, often centered around endorsements from celebrity athletes . At the very highest levels of performance,

14250-440: The wrinkle that the contestants were celebrities who remained masked until they were removed from the show, adding an element of guesswork to the competition. The two shows both spawned successful international franchises, I Can See Your Voice and Masked Singer , respectively. Masked Singer has been especially popular, with over 50 local adaptations; its American adaptation was the third highest-rated series overall of both

14375-659: Was a series consisting of archeologists and historians running a farm though various historical periods, most notably Victorian Farm . Internationally, a number of shows created in the late 1990s and 2000s have had massive global success. Reality-television franchises created during that time that have had more than 30 international adaptations each include the singing competition franchises Idols , Star Academy and The X Factor , other competition franchises Survivor/Expedition Robinson , Big Brother , The Biggest Loser , Come Dine with Me , Got Talent , Top Model , MasterChef , Project Runway and Dancing with

14500-442: Was an Australian show that depicted a family, similar in concept to An American Family . The 1994–95 O. J. Simpson murder case , during which live network television followed suspect Simpson for 90 minutes being chased by police, has been described as a seminal moment in reality television. Networks interrupted their regular television programming for months for coverage of the trial and related events. Because of Simpson's status as

14625-401: Was enabled by the advent of computer-based non-linear editing systems for video (such as produced by Avid Technology ) in 1989. These systems made it easy to quickly edit hours of video footage into a usable form, something that had been very difficult to do before (film, which was easy to edit, was too expensive to use in shooting enough hours on a regular basis). Sylvania Waters (1992)

14750-409: Was impacted in 2020 by the COVID-19 pandemic , which forced many reality competition series to suspend production (and in some cases curtail a competition already in progress, such as Canadian and Malayalam versions of Big Brother ), until such time that production could recommence with appropriate health and safety protocols approved by local authorities. Due to their quicker turnaround times,

14875-497: Was later produced in a large number of other countries as Survivor ), added to the Nummer 28 / Real World template the idea of competition and elimination. Cast members or contestants battled against each other and were removed from the show until only one winner remained (these shows are now sometimes called elimination shows). Changing Rooms , a program that began in the UK in 1996, showed couples redecorating each other's houses, and

15000-750: Was nominated for an Emmy Award for Outstanding Achievement in informational programming. COPS , which first aired in the spring of 1989 on Fox and was developed due to the need for new programming during the 1988 Writers Guild of America strike , showed police officers on duty apprehending criminals. It introduced the camcorder look and cinéma vérité feel of much of later reality television. The 1991 television documentary on "typical American high schoolers", Yearbook , focused on seniors attending Glenbard West High School, in Glen Ellyn , Illinois and broadcast prime-time on Fox . The series Nummer 28 , which aired on Dutch television in 1991, originated

15125-514: Was pushed back to 2021. Under Armour then announced in March 2021 that it was planning on subleasing approximately half of the overall space. On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball (MLB) to become its official on-field uniform provider beginning in 2020. Under Armour will replace Majestic , who has been MLB's uniform provider since 2004. However, in May 2018, it

15250-464: Was reported that Under Armour would be backing out of the deal with MLB, in order to save the company around $ 50 million. Nike would instead become the on-field uniform supplier of the league. MLB's deal with Nike became official on January 25, 2019. In October 2019, Kevin Plank announced he would be stepping down by 2020, and COO Patrik Frisk would succeed him as CEO in January 2020. In July 2020,

15375-471: Was the first reality show with a self-improvement or makeover theme. The dating reality show Streetmate premiered in the UK in 1998. Originally created by Gabe Sachs as Street Match , it was a flop in the United States. But the show was revamped in the UK by Tiger Aspect Productions and became a cult hit. The production team from the original series later created the popular reality shows Strictly Come Dancing , Location, Location, Location , and

15500-566: Was the sponsor of the Baseball Factory 's "Premium Video Program", which holds more than 100 events for youth athletes across the United States annually. Sportswear [REDACTED] = Day (before 6 p.m.) [REDACTED] = Evening (after 6 p.m.)     = Bow tie colour [REDACTED] = Ladies [REDACTED] = Gentlemen Sportswear or activewear is athletic clothing , including footwear , worn for sports activity or physical exercise . Sport-specific clothing

15625-407: Was valued at $ 351,164 million in 2017, and is projected to hit $ 546,802 million by 2024, at a CAGR of 6.5% from 2018 to 2024. North America dominated the global activewear market in 2017, accounting for 42.3% of the total revenue. Some analysts attribute the growth in sales to an intrinsic change in the way activewear is designed. "Historically, what had been available to women were items based on

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