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A search engine results page ( SERP ) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query .

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49-522: (Redirected from Serp ) SERP may refer to: Search engine results page , the listing of web pages returned by a search engine in response to a keyword query Society for Elimination of Rural Poverty , an autonomous society of the Department of Rural Development, Government of Andhra Pradesh State Earnings-Related Pension Scheme , a UK government pension arrangement running until 2002 Topics referred to by

98-466: A cathode-ray tube . A fixed image , also called a hard copy , is one that has been recorded on a material object, such as paper or textile . A mental image exists in an individual's mind as something one remembers or imagines. The subject of an image does not need to be real; it may be an abstract concept such as a graph or function or an imaginary entity. For a mental image to be understood outside of an individual's mind, however, there must be

147-437: A search query matches it will display an additional sub-window on right-hand side with information from its sources. Such panels may offer the user a zero-click result to their query. Google Discover formerly known as Google Feed is a way of getting topics and news information to users on the homepage below the search box. Major search engines like Google , Yahoo! , Bing , Sogou primarily use content contained within

196-476: A "cult" value as an example of artistic beauty. Following years of various reproductions of the painting, the portrait's "cult" status has little to do with its original subject or the artistry. It has become famous for being famous, while at the same time, its recognizability has made it a subject to be copied, manipulated, satirized, or otherwise altered in forms ranging from Marcel Duchamp's L.H.O.O.Q . to Andy Warhol 's multiple silk-screened reproductions of

245-436: A (usually) male viewer. The documentary film scholar Bill Nichols has also studied how apparently "objective" photographs and films still encode assumptions about their subjects. Images perpetuated in public education, media, and popular culture have a profound impact on the formation of such mental images: What makes them so powerful is that they circumvent the faculties of the conscious mind but, instead, directly target

294-428: A combination of both methods. A two-dimensional image does not need to use the entire visual system to be a visual representation. An example of this is a grayscale ("black and white") image, which uses the visual system's sensitivity to brightness across all wavelengths without taking into account different colors. A black-and-white visual representation of something is still an image, even though it does not fully use

343-451: A form of record-keeping; as an element of spiritual, religious, or magical practice; or even as a form of communication. Early writing systems , including hieroglyphics , ideographic writing, and even the Roman alphabet , owe their origins in some respects to pictorial representations. Images of any type may convey different meanings and sensations for individual viewers, regardless of whether

392-401: A fraction of a second. The traditional standard for the display of individual frames by a motion picture projector has been 24 frames per second (FPS) since at least the commercial introduction of "talking pictures" in the late 1920s, which necessitated a standard for synchronizing images and sounds. Even in electronic formats such as television and digital image displays, the apparent "motion"

441-604: A personal capacity alone, rather than in a Google-endorsed formal capacity. Image An image is a visual representation. An image can be two-dimensional , such as a drawing , painting , or photograph , or three-dimensional , such as a carving or sculpture . Images may be displayed through other media, including a projection on a surface, activation of electronic signals, or digital displays ; they can also be reproduced through mechanical means, such as photography , printmaking , or photocopying . Images can also be animated through digital or physical processes. In

490-433: A private individual in the same way as they do to one of Google's Ad Partners. Further, crawling itself remains one of the core elements of Google's search functionality and tools; purported 'warnings' against scraping previously attributed to Google, were in reality posts on third-party platforms such as Twitter that were manifestly by individuals not necessarily associated with or employed by Google, and in any event made in

539-683: A result, subsequent pages may not be as relevant or ranked as highly as the first. Just like the world of traditional print media and its advertising , this enables competitive pricing for page real estate but is complicated by the dynamics of consumer expectations and intent— unlike static print media where the content and the advertising on every page are the same all of the time for all viewers, despite such hard copy being localized to some degree, usually geographic, like state, metro-area, city, or neighbourhood , search engine results can vary based on individual factors such as browsing habits. The organic search results, queries, and advertisements are

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588-510: A way of conveying that mental image through the words or visual productions of the subject. The broader sense of the word 'image' also encompasses any two-dimensional figure, such as a map , graph , pie chart , painting , or banner . In this wider sense, images can also be rendered manually, such as by drawing , the art of painting, or the graphic arts (such as lithography or etching ). Additionally, images can be rendered automatically through printing , computer graphics technology, or

637-402: Is a single static image. This phrase is used in photography, visual media , and the computer industry to emphasize that one is not talking about movies, or in very precise or pedantic technical writing such as a standard . A moving image is typically a movie ( film ) or video , including digital video . It could also be an animated display , such as a zoetrope . A still frame

686-404: Is a still image derived from one frame of a moving one. In contrast, a film still is a photograph taken on the set of a movie or television program during production, used for promotional purposes. In image processing , a picture function is a mathematical representation of a two-dimensional image as a function of two spatial variables . The function f(x,y) describes the intensity of

735-417: Is actually the result of many individual lines giving the impression of continuous movement. This phenomenon has often been described as " persistence of vision ": a physiological effect of light impressions remaining on the retina of the eye for very brief periods. Even though the term is still sometimes used in popular discussions of movies, it is not a scientifically valid explanation. Other terms emphasize

784-505: Is different from Wikidata All article disambiguation pages All disambiguation pages Search engine results page The results are of two general types: The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web , and a short description , known as a snippet, showing where

833-478: Is presented as a visual element composed of attribution, a title link, and a snippet of the matching webpage showing how the query matched on the page. Search results pages typically contain numerous organic results, and users tend to view only the first results on the first page. According to a 2019 study, the click-through rates ( CTRs ) drop significantly after the first few results. Several major search engines offer "sponsored results" to companies, who may pay

882-413: The keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. With the vast amount of content available online, it's no surprise that a single search query can yield countless pages of results. However, in order to avoid overwhelming users, search engines and personal preferences often limit the number of results displayed per page. As

931-580: The light spectrum visible to the human eye and converting such signals into recognizable images. Aside from sculpture and other physical activities that can create three-dimensional images from solid material, some modern techniques, such as holography , can create three-dimensional images that are reproducible but intangible to human touch. Some photographic processes can now render the illusion of depth in an otherwise "flat" image, but "3-D photography" ( stereoscopy ) or " 3-D film " are optical illusions that require special devices such as eyeglasses to create

980-478: The Age of Mechanical Reproduction." Benjamin argues that the mechanical reproduction of images, which had accelerated through photographic processes in the previous one hundred years or so, inevitably degrades the "authenticity" or quasi-religious "aura" of the original object. One example is Leonardo da Vinci 's Mona Lisa , originally painted as a portrait, but much later, with its display as an art object, it developed

1029-505: The Greek philosopher Plato described our apparent reality as a copy of a higher order of universal forms . As copies of a higher reality, the things we perceive in the world, tangible or abstract, are inevitably imperfect. Book 7 of The Republic offers Plato's " Allegory of the Cave ," where ordinary human life is compared to being a prisoner in a darkened cave who believes that shadows projected onto

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1078-498: The cave's wall comprise actual reality. Since art is itself an imitation, it is a copy of that copy and all the more imperfect. Artistic images, then, not only misdirect human reason away from understanding the higher forms of true reality, but in imitating the bad behaviors of humans in depictions of the gods, they can corrupt individuals and society. Echoes of such criticism have persisted across time, accelerating as image-making technologies have developed and expanded immensely since

1127-645: The complex cognitive operations of the brain and the human visual system. " Flicker fusion ", the " phi phenomenon ", and " beta movement " are among the terms that have replaced "persistence of vision", though no one term seems adequate to describe the process. Image-making seems to have been common to virtually all human cultures since at least the Paleolithic era . Prehistoric examples of rock art —including cave paintings , petroglyphs , rock reliefs , and geoglyphs —have been found on every inhabited continent. Many of these images seem to have served various purposes: as

1176-416: The context of signal processing , an image is a distributed amplitude of color(s). In optics , the term "image" (or "optical image") refers specifically to the reproduction of an object formed by light waves coming from the object. A volatile image exists or is perceived only for a short period. This may be a reflection of an object by a mirror, a projection of a camera obscura , or a scene displayed on

1225-413: The evolution of SERPs interfaces from 2000 to 2020 shows that SERP are becoming more diverse in terms of elements, aggregating content from different verticals and including more features that provide direct answers. The major search engines visually differentiate specific content types such as images , news , and blogs . Many content types have specialized SERP templates and visual enhancements on

1274-405: The first search results page. Also known as 'user search string', this is the word or set of words that are typed by the user in the search bar of the search engine. The search box is located on all major search engines like Google , Yahoo , Bing , and Sogou . Users indicate the topic desired based on the keywords they enter into the search box in the search engine. Organic SERP listings are

1323-488: The form of idols . In recent years, militant extremist groups such as the Taliban and ISIS have destroyed centuries-old artifacts, especially those associated with other religions. Virtually all cultures have produced images and applied different meanings or applications to them. The loss of knowledge about the context and connection of an image to its object is likely to result in different perceptions and interpretations of

1372-570: The illusion of depth. Copies of 3-dimensional images have traditionally had to be crafted one at a time, usually by an individual or team of artisans . In the modern age, the development of plastics and other technologies made it possible to create multiple copies of a 3-dimensional object with less effort; the advent and development of " 3-D printing " has expanded that capability. "Moving" two-dimensional images are actually illusions of movement perceived when still images are displayed in sequence, each image lasting less, and sometimes much less, than

1421-529: The image and even of the original object itself. Through human history, one dominant form of imagery has been in relation to religion and spirituality. Such images, whether in the form of idols that are objects of worship or that represent some other spiritual state or quality, have a different status as artifacts when copies of such images sever links to the spiritual or supernatural. The German philosopher and essayist Walter Benjamin brought particular attention to this point in his 1935 essay "The Work of Art in

1470-471: The image's creator intended them. An image may be taken simply as a more or less "accurate" copy of a person, place, thing, or event. It may represent an abstract concept, such as the political power of a ruler or ruling class, a practical or moral lesson, an object for spiritual or religious veneration, or an object—human or otherwise—to be desired. It may also be regarded for its purely aesthetic qualities, rarity, or monetary value. Such reactions can depend on

1519-503: The image. In modern times, the development of " non-fungible tokens " (NFTs) has been touted as an attempt to create "authentic" or "unique" images that have a monetary value, existing only in digital format. This assumption has been widely debated. The development of synthetic acoustic technologies and the creation of sound art have led to considering the possibilities of a sound-image made up of irreducible phonic substance beyond linguistic or musicological analysis. A still image

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1568-405: The invention of the daguerreotype and other photographic processes in the mid-19th century. By the late 20th century, works like John Berger's Ways of Seeing and Susan Sontag 's On Photography questioned the hidden assumptions of power, race, sex, and class encoded in even realistic images, and how those assumptions and such images may implicate the viewer in the voyeuristic position of

1617-686: The making of images, even though the extent of that proscription has varied with time, place, and sect or denomination of a given religion. In Judaism, one of the Ten Commandments given by God to Moses on Mount Sinai forbids the making of "any graven image, or any likeness [of any thing] that [is] in heaven above, or that [is] in the earth beneath, or that [is] in the water under earth." In Christian history, periods of iconoclasm (the destruction of images, especially those with religious meanings or connotations) have broken out from time to time, and some sects and denominations have rejected or severely limited

1666-403: The natural listings generated by search engines , they list webpages matching the query. The pages are sorted on a relevance score based on a series of metrics generally based upon factors such as quality and relevance of the content, expertise, authoritativeness, trustworthiness of the website and author on a given topic, good user experience , and backlinks . Each of the matching web pages

1715-508: The page and fallback to metadata tags of a web page to generate the content that makes up a search snippet . Generally, the HTML title tag will be used as the title of the snippet while the most relevant or useful contents of the web page ( description tag or page copy) will be used for the description. Search engine result pages are protected from automated access by a range of defensive mechanisms and terms of service. These result pages are

1764-518: The philosophy of art. While such studies inevitably deal with issues of meaning, another approach to signification was suggested by the American philosopher, logician, and semiotician Charles Sanders Peirce . "Images" are one type of the broad category of "signs" proposed by Peirce. Although his ideas are complex and have changed over time, the three categories of signs that he distinguished stand out: A single image may exist in all three categories at

1813-496: The position of websites and show the effectiveness of SEO as well as keywords that may need more SEO investment to rank higher. There is no evidence of Google making any public announcement as to the practice of scraping being in breach of its terms of service, as previously documented in this section, as any such 'warnings' could not, by their nature, apply universally to its users as well as, say, users in countries where Google does not operate, nor would they be capable of applying to

1862-454: The primary data source for Search engine optimization , the website placement for competitive keywords that has become an important field of business and interest. The process of harvesting search engine result pages data is usually called " search engine scraping " or in a general form " web crawling " and generates the data SEO-related companies need to evaluate website competitive organic and sponsored rankings. This data can be used to track

1911-404: The same term [REDACTED] This disambiguation page lists articles associated with the title SERP . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=SERP&oldid=914663167 " Category : Disambiguation pages Hidden categories: Short description

1960-471: The same time. The Statue of Liberty provides an example. While there have been countless two-dimensional and three-dimensional "reproductions" of the statue (i.e., "icons" themselves), the statue itself exists as The nature of images, whether three-dimensional or two-dimensional, created for a specific purpose or only for aesthetic pleasure, has continued to provoke questions and even condemnation at different times and places. In his dialogue, The Republic ,

2009-518: The search engine to have their products or services appear above other search hits. This is often done in the form of bidding between companies, where the highest bidder gets the top result. A 2018 report from the European Commission showed that consumers generally avoid these top results, as there is an expectation that the topmost results on a search engine page will be sponsored, and thus less relevant. Rich snippets are displayed by Google in

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2058-451: The search results pages when a website contains content in structured data markup. Structured data markup helps the Google algorithm to index and understand the content better. Google supports rich snippets for various data types, including products, recipes, reviews, events, news articles, and job postings. A featured snippet is a summary of an answer to a user's query. This snippet appears at

2107-447: The subconscious and affective, thus evading direct inquiry through contemplative reasoning. By doing so such axiomatic images let us know what we shall desire (liberalism, in a snapshot: the crunchy honey-flavored cereals and the freshly-pressed orange juice in the back of a suburban one-family home) and from what we shall obstain (communism, in a snapshot: lifeless crowds of men and machinery marching towards certain perdition accompanied by

2156-471: The three main components of the SERP , However, the SERP of major search engines, like Google , Yahoo! , Bing , and Sogou may include many different types of enhanced results ( organic search , and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements. A study revealed that 97% of queries in Google returned at least one rich feature. Another study on

2205-537: The top of the list of search hits. Google supports the following types of featured snippets: Paragraph Featured Snippet, Numbered List Featured Snippet, Bulleted List Featured Snippet, Table Featured Snippet, YouTube Featured Snippet, Carousel Snippet, Double Featured Snippet, and Two-for-One Featured Snippet. Search engines like Google , Bing, Sogou have started to expand their data into Encyclopedia and other rich sources of information. Google for example calls this sort of information " Google Knowledge Graph ", if

2254-579: The tunes of Soviet Russian songs). What makes those images so powerful is that it is only of relative minor relevance for the stabilization of such images whether they actually capture and correspond with the multiple layers of reality, or not. Despite, or perhaps because of, the widespread use of religious and spiritual imagery worldwide, the making of images and the depiction of gods or religious subjects has been subject to criticism, censorship, and criminal penalties. The Abrahamic religions ( Judaism , Christianity , and Islam ) all have had admonitions against

2303-507: The use of religious imagery. Islam tends to discourage religious depictions, sometimes quite rigorously, and often extends that to other forms of realistic imagery, favoring calligraphy or geometric designs instead. Depending on time and place, photographs and broadcast images in Islamic societies may be less subject to outright prohibition. In any religion, restrictions on image-making are especially targeted to avoid depictions of "false gods" in

2352-407: The viewer's context. A religious image in a church may be regarded differently than the same image mounted in a museum. Some might view it simply as an object to be bought or sold. Viewers' reactions will also be guided or shaped by their education, class, race, and other contexts. The study of emotional sensations and their relationship to any given image falls into the categories of aesthetics and

2401-591: The visual system's capabilities. On the other hand, some processes can be used to create visual representations of objects that are otherwise inaccessible to the human visual system. These include microscopy for the magnification of minute objects, telescopes that can observe objects at great distances, X-rays that can visually represent the interior structures of the human body (among other objects), magnetic resonance imaging (MRI) , positron emission tomography (PET scans) , and others. Such processes often rely on detecting electromagnetic radiation that occurs beyond

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