Misplaced Pages

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72-494: SERP may refer to: Search engine results page , the listing of web pages returned by a search engine in response to a keyword query Society for Elimination of Rural Poverty , an autonomous society of the Department of Rural Development, Government of Andhra Pradesh State Earnings-Related Pension Scheme , a UK government pension arrangement running until 2002 Topics referred to by

144-437: A search query matches it will display an additional sub-window on right-hand side with information from its sources. Such panels may offer the user a zero-click result to their query. Google Discover formerly known as Google Feed is a way of getting topics and news information to users on the homepage below the search box. Major search engines like Google , Yahoo! , Bing , Sogou primarily use content contained within

216-449: A zine , before the term blog entered common usage. The first research paper about blogging was Torill Mortensen and Jill Walker Rettberg 's paper "Blogging Thoughts", which analysed how blogs were being used to foster research communities and the exchange of ideas and scholarship, and how this new means of networking overturns traditional power structures. Early blogs were simply manually updated components of common Websites. In 1995,

288-503: A TV station or newspaper, either as an add-on to a traditional media presence (e.g., hosting a radio show or writing a column in a paper newspaper), or as their sole journalistic output. Some institutions and organizations see blogging as a means of "getting around the filter" of media " gatekeepers " and pushing their messages directly to the public. Many mainstream journalists, meanwhile, write their own blogs—well over 300, according to CyberJournalist.net's J-blog list. The first known use of

360-807: A blog on a news site was in August 1998, when Jonathan Dube of The Charlotte Observer published one chronicling Hurricane Bonnie . Some bloggers have moved over to other media. The following bloggers (and others) have appeared on radio and television: Duncan Black (known widely by his pseudonym, Atrios), Glenn Reynolds ( Instapundit ), Markos Moulitsas Zúniga ( Daily Kos ), Alex Steffen ( Worldchanging ), Ana Marie Cox ( Wonkette ), Nate Silver ( FiveThirtyEight.com ), and Ezra Klein (Ezra Klein blog in The American Prospect , now in The Washington Post ). In counterpoint, Hugh Hewitt exemplifies

432-502: A breakdown of the traditional advertising model, where companies can skip over the advertising agencies (previously the only interface with the customer) and contact the customers directly via social media websites. On the other hand, new companies specialised in blog advertising have been established to take advantage of this new development as well. However, there are many people who look negatively on this new development. Some believe that any form of commercial activity on blogs will destroy

504-572: A commercial blog was on the first business to consumer Web site created in 1995 by Ty, Inc. , which featured a blog in a section called "Online Diary". The entries were maintained by featured Beanie Babies that were voted for monthly by Web site visitors. The modern blog evolved from the online diary where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists, or journalers. Justin Hall , who began personal blogging in 1994 while

576-670: A large portion of bloggers are professionals and that a well-written blog can help attract employers. Business owners who blog about their business can also run into legal consequences. Mark Cuban , owner of the Dallas Mavericks , was fined during the 2006 NBA playoffs for criticizing NBA officials on the court and in his blog. Blogging can sometimes have unforeseen consequences in politically sensitive areas. In some countries, Internet police or secret police may monitor blogs and arrest blog authors or commentators. Blogs can be much harder to control than broadcast or print media because

648-493: A live worldwide press conference. The questions and answers were later posted on IsraelPolitik , the country's official political blog. The impact of blogging on the mainstream media has also been acknowledged by governments. In 2009, the presence of the American journalism industry had declined to the point that several newspaper corporations were filing for bankruptcy, resulting in less direct competition between newspapers within

720-677: A mass media personality who has moved in the other direction, adding to his reach in "old media" by being an influential blogger. Similarly, it was Emergency Preparedness and Safety Tips On Air and Online blog articles that captured Surgeon General of the United States Richard Carmona 's attention and earned his kudos for the associated broadcasts by talk show host Lisa Tolliver and Westchester Emergency Volunteer Reserves- Medical Reserve Corps Director Marianne Partridge. Blogs have also had an influence on minority languages , bringing together scattered speakers and learners; this

792-511: A new HTML file, and at the start of each month, diary entries were archived into their own folder, which contained a separate HTML page for every day of the month. Then, menus that contained links to the most recent diary entry were updated manually throughout the site. This text-based method of organizing thousands of files served as a springboard to define future blogging styles that were captured by blogging software developed years later. The evolution of electronic and software tools to facilitate

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864-402: A new model of marketing communication from businesses to consumers. Among the various forms of advertising on blog, the most controversial are the sponsored posts . These are blog entries or posts and may be in the form of feedback, reviews, opinion, videos, etc. and usually contain a link back to the desired site using a keyword or several keywords. Blogs have led to some disintermediation and

936-672: A particular subject or topic, ranging from philosophy , religion , and arts to science , politics , and sports . Others function as more personal online diaries or online brand advertising of a particular individual or company. A typical blog combines text, digital images , and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual, although some focus on art ( art blogs ), photographs ( photoblogs ), videos ( video blogs or vlogs ), music ( MP3 blogs ), and audio ( podcasts ). In education, blogs can be used as instructional resources; these are referred to as edublogs . Microblogging

1008-412: A person can create a blog whose authorship is hard to trace by using anonymity technology such as Tor . As a result, totalitarian and authoritarian regimes often seek to suppress blogs and punish those who maintain them. In Singapore, two ethnic Chinese individuals were imprisoned under the country's anti-sedition law for posting anti-Muslim remarks in their blogs. Egyptian blogger Kareem Amer

1080-408: A personal capacity alone, rather than in a Google-endorsed formal capacity. Blog A blog (a truncation of " weblog ") is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page . In the 2000s, blogs were often

1152-433: A private individual in the same way as they do to one of Google's Ad Partners. Further, crawling itself remains one of the core elements of Google's search functionality and tools; purported 'warnings' against scraping previously attributed to Google, were in reality posts on third-party platforms such as Twitter that were manifestly by individuals not necessarily associated with or employed by Google, and in any event made in

1224-683: A result, subsequent pages may not be as relevant or ranked as highly as the first. Just like the world of traditional print media and its advertising , this enables competitive pricing for page real estate but is complicated by the dynamics of consumer expectations and intent— unlike static print media where the content and the advertising on every page are the same all of the time for all viewers, despite such hard copy being localized to some degree, usually geographic, like state, metro-area, city, or neighbourhood , search engine results can vary based on individual factors such as browsing habits. The organic search results, queries, and advertisements are

1296-466: A slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: An early milestone in the rise in importance of blogs came in 2002, when many bloggers focused on comments by U.S. Senate Majority Leader Trent Lott . Senator Lott, at a party honoring U.S. Senator Strom Thurmond , praised Senator Thurmond by suggesting that

1368-526: A student at Swarthmore College , is generally recognized as one of the earlier bloggers, as is Jerry Pournelle . Dave Winer 's Scripting News is also credited with being one of the older and longer running weblogs. The Australian Netguide magazine maintained the Daily Net News on their web site from 1996. Daily Net News ran links and daily reviews of new websites, mostly in Australia. Another early blog

1440-484: A virtual " corkboard ". Berners-Lee also created what is considered by Encyclopedia Britannica to be "the first 'blog ' " in 1992 to discuss the progress made on creating the World Wide Web and software used for it. From June 14, 1993, Mosaic Communications Corporation maintained their "What's New" list of new websites, updated daily and archived monthly. The page was accessible by a special "What's New" button in

1512-412: A week before the company's earnings announcement. He was fired two days after he complied with his employer's request to remove the sensitive material from his blog. In India, blogger Gaurav Sabnis resigned from IBM after his posts questioned the claims made by a management school. Jessica Cutler , aka "The Washingtonienne", blogged about her sex life while employed as a congressional assistant. After

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1584-456: Is another type of blogging, featuring very short posts. Blog and blogging are now loosely used for content creation and sharing on social media , especially when the content is long-form and one creates and shares content on regular basis, so one could be maintaining a blog on Facebook or blogging on Instagram . A 2022 estimate suggested that there were over 600 million public blogs out of more than 1.9 billion websites. The term "weblog"

1656-505: Is different from Wikidata All article disambiguation pages All disambiguation pages Search engine results page The results are of two general types: The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web , and a short description , known as a snippet, showing where

1728-461: Is particularly so with blogs in Gaelic languages . Minority language publishing (which may lack economic feasibility) can find its audience through inexpensive blogging. There are examples of bloggers who have published books based on their blogs, e.g., Salam Pax , Ellen Simonetti , Jessica Cutler , and ScrappleFace . Blog-based books have been given the name blook . A prize for the best blog-based book

1800-416: Is people shouting at each other across the void, but not a lot of mutual understanding". Between 2009 and 2012, an Orwell Prize for blogging was awarded. In the late 2000s , blogs were often used on business websites and for grassroots political activism . There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. As

1872-478: Is presented as a visual element composed of attribution, a title link, and a snippet of the matching webpage showing how the query matched on the page. Search results pages typically contain numerous organic results, and users tend to view only the first results on the first page. According to a 2019 study, the click-through rates ( CTRs ) drop significantly after the first few results. Several major search engines offer "sponsored results" to companies, who may pay

1944-413: The keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. With the vast amount of content available online, it's no surprise that a single search query can yield countless pages of results. However, in order to avoid overwhelming users, search engines and personal preferences often limit the number of results displayed per page. As

2016-459: The news media . Blog can also be used as a verb, meaning to maintain or add content to a blog . The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with HTML or computer programming . Previously, knowledge of such technologies as HTML and File Transfer Protocol had been required to publish content on

2088-500: The "Online Diary" on the Ty, Inc. Web site was produced and updated manually before any blogging programs were available. Posts were made to appear in reverse chronological order by manually updating text-based HTML code using FTP software in real time several times a day. To users, this offered the appearance of a live diary that contained multiple new entries per day. At the beginning of each new day, new diary entries were manually coded into

2160-605: The EU Directive 2000/31/EC). In Doe v. Cahill , the Delaware Supreme Court held that stringent standards had to be met to unmask the anonymous bloggers and also took the unusual step of dismissing the libel case itself (as unfounded under American libel law) rather than referring it back to the trial court for reconsideration. In a bizarre twist, the Cahills were able to obtain the identity of John Doe, who turned out to be

2232-477: The Mosaic web browser. In November 1993 Ranjit Bhatnagar started writing about interesting sites, pages and discussion groups he found on the internet, as well as some personal information, on his website Moonmilk, arranging them chronologically in a special section called Ranjit's HTTP Playground. Other early pioneers of blogging, such as Justin Hall , credit him with being an inspiration. The earliest instance of

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2304-471: The United States would have been better off had Thurmond been elected president. Lott's critics saw these comments as tacit approval of racial segregation , a policy advocated by Thurmond's 1948 presidential campaign . This view was reinforced by documents and recorded interviews dug up by bloggers. (See Josh Marshall 's Talking Points Memo .) Though Lott's comments were made at a public event attended by

2376-768: The Web, and early Web users therefore tended to be hackers and computer enthusiasts. As of the 2010s, the majority are interactive Web 2.0 websites, allowing visitors to leave online comments, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking service . Indeed, bloggers not only produce content to post on their blogs but also often build social relations with their readers and other bloggers. Blog owners or authors often moderate and filter online comments to remove hate speech or other offensive content. There are also high-readership blogs which do not allow comments. Many blogs provide commentary on

2448-481: The anonymity of Richard Horton . Horton was a police officer in the United Kingdom who blogged about his job under the name "NightJack". Delta Air Lines fired flight attendant Ellen Simonetti because she posted photographs of herself in uniform on an aeroplane and because of comments posted on her blog "Queen of Sky: Diary of a Flight Attendant" which the employer deemed inappropriate. This case highlighted

2520-472: The blog "Creating Passionate Users", was the target of threats and misogynistic insults to the point that she cancelled her keynote speech at a technology conference in San Diego, fearing for her safety. While a blogger's anonymity is often tenuous, Internet trolls who would attack a blogger with threats or insults can be emboldened by the anonymity of the online environment, where some users are known only by

2592-512: The blog in a fairly anonymous manner, some of the descriptions of the firm and some of its people were less than flattering. Sanderson later won a compensation claim case against the British firm, however. On the other hand, Penelope Trunk wrote an upbeat article in The Boston Globe in 2006, entitled "Blogs 'essential' to a good career". She was one of the first journalists to point out that

2664-508: The blog was discovered and she was fired, she wrote a novel based on her experiences and blog: The Washingtonienne: A Novel . As of 2006 , Cutler is being sued by one of her former lovers in a case that could establish the extent to which bloggers are obligated to protect the privacy of their real life associates. Catherine Sanderson, a.k.a. Petite Anglaise , lost her job in Paris at a British accountancy firm because of blogging. Although given in

2736-595: The blogosphere's credibility. Blogging can result in a range of legal liabilities and other unforeseen consequences . Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability . U.S. payouts related to blogging totalled $ 17.4 million by 2009; in some cases these have been covered by umbrella insurance . The courts have returned with mixed verdicts. Internet Service Providers (ISPs), in general, are immune from liability for information that originates with third parties (U.S. Communications Decency Act and

2808-436: The diversity of media culture, providing opportunities for greater inclusiveness, and making more responsive to consumers." Many bloggers, particularly those engaged in participatory journalism , are amateur journalists, and thus they differentiate themselves from the professional reporters and editors who work in mainstream media organizations. Other bloggers are media professionals who are publishing online, rather than via

2880-514: The documents to be forgeries and presented evidence and arguments in support of that view. Consequently, CBS apologized for what it said were inadequate reporting techniques (see: Little Green Footballs ). The impact of these stories gave greater credibility to blogs as a medium of news dissemination. In Russia, some political bloggers have started to challenge the dominance of official, overwhelmingly pro-government media. Bloggers such as Rustem Adagamov and Alexei Navalny have many followers, and

2952-413: The evolution of SERPs interfaces from 2000 to 2020 shows that SERP are becoming more diverse in terms of elements, aggregating content from different verticals and including more features that provide direct answers. The major search engines visually differentiate specific content types such as images , news , and blogs . Many content types have specialized SERP templates and visual enhancements on

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3024-405: The first search results page. Also known as 'user search string', this is the word or set of words that are typed by the user in the search bar of the search engine. The search box is located on all major search engines like Google , Yahoo , Bing , and Sogou . Users indicate the topic desired based on the keywords they enter into the search box in the search engine. Organic SERP listings are

3096-474: The issue of personal blogging and freedom of expression versus employer rights and responsibilities, and so it received wide media attention. Simonetti took legal action against the airline for "wrongful termination, defamation of character and lost future wages". The suit was postponed while Delta was in bankruptcy proceedings. In early 2006, Erik Ringmar, a senior lecturer at the London School of Economics ,

3168-486: The latter's nickname for the ruling United Russia party as the "party of crooks and thieves" has been adopted by anti-regime protesters. This led to The Wall Street Journal calling Navalny "the man Vladimir Putin fears most" in March 2012. By 2004, the role of blogs became increasingly mainstream, as political consultants , news services, and candidates began using them as tools for outreach and opinion forming. Blogging

3240-526: The media, no major media organizations reported on his controversial comments until after blogs broke the story. Blogging helped to create a political crisis that forced Lott to step down as majority leader. Similarly, blogs were among the driving forces behind the " Rathergate " scandal. Television journalist Dan Rather presented documents on the CBS show 60 Minutes that conflicted with accepted accounts of President Bush's military service record. Bloggers declared

3312-403: The natural listings generated by search engines , they list webpages matching the query. The pages are sorted on a relevance score based on a series of metrics generally based upon factors such as quality and relevance of the content, expertise, authoritativeness, trustworthiness of the website and author on a given topic, good user experience , and backlinks . Each of the matching web pages

3384-508: The page and fallback to metadata tags of a web page to generate the content that makes up a search snippet . Generally, the HTML title tag will be used as the title of the snippet while the most relevant or useful contents of the web page ( description tag or page copy) will be used for the description. Search engine result pages are protected from automated access by a range of defensive mechanisms and terms of service. These result pages are

3456-651: The person they suspected: the town's mayor, Councilman Cahill's political rival. The Cahills amended their original complaint, and the mayor settled the case rather than going to trial. In January 2007, two prominent Malaysian political bloggers, Jeff Ooi and Ahirudin Attan , were sued by a pro-government newspaper, The New Straits Times Press (Malaysia) Berhad, Kalimullah bin Masheerul Hassan, Hishamuddin bin Aun and Brenden John a/l John Pereira over alleged defamation. The plaintiff

3528-614: The popularity of blogging continued to rise (as of 2006), the commercialisation of blogging is rapidly increasing. Many corporations and companies collaborate with bloggers to increase advertising and engage online communities with their products. In the book Fans, Bloggers, and Gamers , Henry Jenkins stated that "Bloggers take knowledge into their own hands, enabling successful navigation within and between these emerging knowledge cultures. One can see such behaviour as co-optation into commodity culture insofar as it sometimes collaborates with corporate interests, but one can also see it as increasing

3600-477: The popularization of the terms. Before blogging became popular, digital communities took many forms, including Usenet , commercial online services such as GEnie , Byte Information Exchange (BIX) and the early CompuServe , e-mail lists , and Bulletin Board Systems (BBS). In the 1990s, Internet forum software created running conversations with "threads". Threads are topical connections between messages on

3672-496: The position of websites and show the effectiveness of SEO as well as keywords that may need more SEO investment to rank higher. There is no evidence of Google making any public announcement as to the practice of scraping being in breach of its terms of service, as previously documented in this section, as any such 'warnings' could not, by their nature, apply universally to its users as well as, say, users in countries where Google does not operate, nor would they be capable of applying to

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3744-454: The primary data source for Search engine optimization , the website placement for competitive keywords that has become an important field of business and interest. The process of harvesting search engine result pages data is usually called " search engine scraping " or in a general form " web crawling " and generates the data SEO-related companies need to evaluate website competitive organic and sponsored rankings. This data can be used to track

3816-519: The production and maintenance of Web articles posted in reverse chronological order made the publishing process feasible for a much larger and less technically-inclined population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of "blogging". Blogs can be hosted by dedicated blog hosting services , on regular web hosting services , or run using blog software. After

3888-452: The reputation of their employer, either in a positive way, if the employee is praising the employer and its workplaces, or in a negative way, if the blogger is making negative comments about the company or its practices. In general, attempts by employee bloggers to protect themselves by maintaining anonymity have proved ineffective. In 2009, a controversial and landmark decision by The Hon. Mr Justice Eady refused to grant an order to protect

3960-425: The same circulation area. Discussion emerged as to whether the newspaper industry would benefit from a stimulus package by the federal government. U.S. President Barack Obama acknowledged the emerging influence of blogging upon society by saying, "if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, then what you will end up getting

4032-404: The same term [REDACTED] This disambiguation page lists articles associated with the title SERP . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=SERP&oldid=914663167 " Category : Disambiguation pages Hidden categories: Short description

4104-518: The search engine to have their products or services appear above other search hits. This is often done in the form of bidding between companies, where the highest bidder gets the top result. A 2018 report from the European Commission showed that consumers generally avoid these top results, as there is an expectation that the topmost results on a search engine page will be sponsored, and thus less relevant. Rich snippets are displayed by Google in

4176-451: The search results pages when a website contains content in structured data markup. Structured data markup helps the Google algorithm to index and understand the content better. Google supports rich snippets for various data types, including products, recipes, reviews, events, news articles, and job postings. A featured snippet is a summary of an answer to a user's query. This snippet appears at

4248-471: The three main components of the SERP , However, the SERP of major search engines, like Google , Yahoo! , Bing , and Sogou may include many different types of enhanced results ( organic search , and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements. A study revealed that 97% of queries in Google returned at least one rich feature. Another study on

4320-537: The top of the list of search hits. Google supports the following types of featured snippets: Paragraph Featured Snippet, Numbered List Featured Snippet, Bulleted List Featured Snippet, Table Featured Snippet, YouTube Featured Snippet, Carousel Snippet, Double Featured Snippet, and Two-for-One Featured Snippet. Search engines like Google , Bing, Sogou have started to expand their data into Encyclopedia and other rich sources of information. Google for example calls this sort of information " Google Knowledge Graph ", if

4392-524: The work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited . MABs from newspapers , other media outlets , universities, think tanks , advocacy groups , and similar institutions account for an increasing quantity of blog traffic . The rise of Twitter and other " microblogging " systems helps integrate MABs and single-author blogs into

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4464-501: Was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, digital video, and digital pictures transmitted live from a wearable computer and EyeTap device to a web site in 1994. This practice of semi-automated blogging with live video together with text was referred to as sousveillance , and such journals were also used as evidence in legal matters. Some early bloggers, such as The Misanthropic Bitch, who began in 1997, referred to their online presence as

4536-503: Was among the first national governments to set up an official blog. Under David Saranga , the Israeli Ministry of Foreign Affairs became active in adopting Web 2.0 initiatives, including an official video blog and a political blog . The Foreign Ministry also held a microblogging press conference via Twitter about its war with Hamas , with Saranga answering questions from the public in common text-messaging abbreviations during

4608-559: Was an effort to protect the public. The case was dismissed for lack of personal jurisdiction, and Traffic Power failed to appeal within the allowed time. In 2009, NDTV issued a legal notice to Indian blogger Kunte for a blog post criticizing their coverage of the Mumbai attacks . The blogger unconditionally withdrew his post, which resulted in several Indian bloggers criticizing NDTV for trying to silence critics. Employees who blog about elements of their place of employment can begin to affect

4680-632: Was arrested in April 2007 for anti-government writings in his blog. Monem is a member of the then banned Muslim Brotherhood . After the 2011 Egyptian revolution , the Egyptian blogger Maikel Nabil Sanad was charged with insulting the military for an article he wrote on his personal blog and sentenced to three years. After expressing opinions in his personal blog about the state of the Sudanese armed forces, Jan Pronk , United Nations Special Representative for Sudan ,

4752-495: Was charged with insulting the Egyptian president Hosni Mubarak and an Islamic institution through his blog. It is the first time in the history of Egypt that a blogger was prosecuted. After a brief trial session that took place in Alexandria , the blogger was found guilty and sentenced to prison terms of three years for insulting Islam and inciting sedition and one year for insulting Mubarak. Egyptian blogger Abdel Monem Mahmoud

4824-516: Was coined by Jorn Barger on December 17, 1997. The short form "blog" was coined by Peter Merholz , who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in May 1999. Shortly thereafter, Evan Williams at Pyra Labs used "blog" as both a noun and verb ("to blog", meaning "to edit one's weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra Labs' Blogger product, leading to

4896-630: Was established by politicians and political candidates to express opinions on war and other issues and cemented blogs' role as a news source. (See Howard Dean and Wesley Clark .) Even politicians not actively campaigning, such as the UK's Labour Party's Member of Parliament (MP) Tom Watson , began to blog to bond with constituents. In January 2005, Fortune magazine listed eight bloggers whom business people "could not ignore": Peter Rojas , Xeni Jardin , Ben Trott , Mena Trott , Jonathan Schwartz , Jason Goldman, Robert Scoble , and Jason Calacanis . Israel

4968-455: Was given three days notice to leave Sudan. The Sudanese army had demanded his deportation. In Myanmar , Nay Phone Latt, a blogger, was sentenced to 20 years in jail for posting a cartoon critical of head of state Than Shwe . One consequence of blogging is the possibility of online or in-person attacks or threats against the blogger, sometimes without apparent reason. In some cases, bloggers have faced cyberbullying . Kathy Sierra , author of

5040-462: Was initiated in 2005, the Lulu Blooker Prize . However, success has been elusive offline, with many of these books not selling as well as their blogs. The book based on Julie Powell 's blog "The Julie/Julia Project" was made into the film Julie & Julia , apparently the first to do so. Consumer-generated advertising is a relatively new and controversial development, and it has created

5112-495: Was ordered by the convenor of his department to "take down and destroy" his blog in which he discussed the quality of education at the school. Mark Jen was terminated in 2005 after 10 days of employment as an assistant product manager at Google for discussing corporate secrets on his personal blog, then called 99zeros and hosted on the Google-owned Blogger service. He blogged about unreleased products and company finances

5184-723: Was supported by the Malaysian government. Following the suit, the Malaysian government proposed to "register" all bloggers in Malaysia to better control parties against their interests. This is the first such legal case against bloggers in the country. In the United States, blogger Aaron Wall was sued by Traffic Power for defamation and publication of trade secrets in 2005. According to Wired magazine, Traffic Power had been "banned from Google for allegedly rigging search engine results." Wall and other " white hat " search engine optimization consultants had exposed Traffic Power in what they claim

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