Regis McKenna (born 1939?) was an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers. He and his firm helped market the first microprocessor ( Intel Corporation ), Apple's first personal computer ( Apple Computer ), the first recombinant DNA genetically engineered product ( Genentech, Inc. ), and the first retail computer store ( The Byte Shop ).
85-403: Among the entrepreneurial start-ups with which he worked during their formative years are America Online , Apple, Compaq , Electronic Arts , Genentech, Intel, Linear Technology , Lotus , Microsoft , National Semiconductor , Silicon Graphics , and 3Com . He has been described as the man who put Silicon Valley on the map. He has been called "Silicon Valley's preeminent public relations man",
170-566: A "guru", a "czar", a "philosopher king", a "legendary marketer", Apple's "marketing guru", "the fellow that put Intel and Apple on the map", and "a pioneer in the semiconductor business in terms of the marketing side of things". Newsweek called him "the Silicon Valley Svengali" and Business Week has called him "one of high-tech's ace trendspotters" and a "marketing wizard in Silicon Valley". A 1985 Los Angeles Times remarked, "McKenna
255-488: A 2001 article entitled "Silicon Valley Isn't a Place as Much as It Is an Attitude." Describing the Valley as "this near-mythical garden became the place where anyone could pursue and achieve his or her heart's delight," he said that its early "inventors and entrepreneurs...didn't set out to achieve wealth or even happiness" but "sought the freedom to exercise their talents free of economic, cultural, or tenure constraints." The result
340-464: A broad-based marketing strategy firm servicing international clients in many industries. McKenna sold his interest in the firm in 2000. Andrea Cunningham , the firm's group account manager for Apple, told the Los Angeles Times in 1985, "This agency knows more about Apple Computer than Barbara Krause (Apple's in-house public relations chief)." Consultants at Regis McKenna Inc. pioneered many of
425-533: A client for NeXT and Pixar . Her firm's work included launching RISC microprocessors for consumer personal computers with IBM and Motorola , very light jets with Eclipse Aviation , digital imaging with Kodak , and software-as-a-service with Hewlett-Packard . The firm was acquired in 2000 and renamed Citigate Cunningham. In 2003, Cunningham spun a new consultancy, CXO Communication, out of Citigate Cunningham and became CEO. Instead of focusing on traditional public relations and corporate communications,
510-479: A cost of $ 1 per game. The telephone disconnected and the downloaded game would remain in GameLine's Master Module, playable until the user turned off the console or downloaded another game. In January 1983, Steve Case was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case. In May 1983, Jim Kimsey became a manufacturing consultant for Control Video, which
595-433: A deal valued at $ 4.4 billion. The transaction was completed on June 23. Armstrong , who continued to lead the firm following regulatory approval, called the deal the logical next step for AOL. "If you look forward five years, you're going to be in a space where there are going to be massive, global-scale networks, and there's no better partner for us to go forward with than Verizon." he said. "It's really not about selling
680-507: A diagnostic tool to monitor and rate PC security status, and recommended additional security software from AOL or Download.com . Two months later, AOL released AOL Active Virus Shield , a free product developed by Kaspersky Lab , that did not require an AOL account, only an internet email address. The ISP side of AOL UK was bought by Carphone Warehouse in October 2006 to take advantage of its 100,000 LLU customers, making Carphone Warehouse
765-399: A digital documentary series focusing on high-achieving women in industries perceived as male-dominated such as war, comedy, space, business, Hollywood and politics. Subjects for MAKERS episodes have included Oprah Winfrey , Hillary Clinton , Sheryl Sandberg , Martha Stewart , Indra Nooyi , Lena Dunham and Ellen DeGeneres . On March 15, 2012, AOL announced the acquisition of Hipster,
850-486: A drop in adjusted OIBDA due to increased investments in the company's video and programmatic platforms. On June 29, 2015, AOL announced a deal with Microsoft to take over the majority of its digital advertising business. Under the pact, as many as 1,200 Microsoft employees involved with the business will be transferred to AOL, and the company will take over the sale of display, video, and mobile ads on various Microsoft platforms in nine countries, including Brazil, Canada,
935-494: A feature writer for Irving-Cloud Publishing Co. covering the trucking industry, but decided that she did not belong in that industry. She joined Burson-Marsteller in Chicago soon after, where she helped to launch the video game Asteroids for Atari , as well as the sweeteners Equal and NutraSweet for G.D. Searle . In 1983, Cunningham moved to Silicon Valley , where she joined Regis McKenna and worked with Steve Jobs as
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#17328515923591020-487: A joint venture. Those plans were abandoned when it was revealed on December 20, 2005, that Google would purchase a 5% share of AOL for $ 1 billion. On April 3, 2006, AOL announced that it would retire the full name America Online. The official name of the service became AOL, and the full name of the Time Warner subdivision became AOL LLC . On June 8, 2006, AOL offered a new program called AOL Active Security Monitor,
1105-558: A major $ 4.2 billion deal. The deal closed on March 17, 1999. Another large acquisition in December 1999 was that of MapQuest , for $ 1.1 billion. In January 2000, as new broadband technologies were being rolled out around the New York City metropolitan area and elsewhere across the US, AOL and Time Warner Entertainment announced plans to merge, forming AOL Time Warner, Inc. The terms of
1190-441: A mobile photo-sharing app, for an undisclosed amount. On April 9, 2012, AOL announced a deal to sell 800 patents to Microsoft for $ 1.056 billion. The deal included a perpetual license for AOL to use the patents. In April, AOL took several steps to expand its ability to generate revenue through online video advertising . The company announced that it would offer gross rating point (GRP) guarantee for online video, mirroring
1275-492: A paper for the Harvard Business Review, and fleshed out the concept in the 1997 book Real Time. Among his influential observations: In 1986 McKenna became a partner of the venture capital firm Kleiner Perkins Caufield & Byers . McKenna is an investor and board member of several Silicon Valley firms, including BroadWare Technologies , Golden Gate Software, and Nanosys . He is on the advisory board of Xloom. He
1360-684: A project lead on the launch of the Apple Macintosh . She collaborated with Jane Anderson to write the Macintosh launch plan. She continued to work with Apple as a client, helping them launch the desktop publishing category with Aldus Corporation and Adobe Systems . She contributed her experiences with Jobs to Walter Isaacson 's biography of him and Aaron Sorkin 's script for the film Steve Jobs , in which Sarah Snook portrays her. After leaving Regis McKenna in 1985, Cunningham founded Cunningham Communication, Inc. , where she retained Jobs as
1445-485: A series of acquisitions. It announced the acquisition of Patch Media , a network of community-specific news and information sites focused on towns and communities. On September 28, 2010, at the San Francisco TechCrunch Disrupt Conference, AOL signed an agreement to acquire TechCrunch . On December 12, 2010, AOL acquired about.me , a personal profile and identity platform, four days after
1530-561: A service for IBM -compatible PCs developed in a joint venture with the Tandy Corporation . After the company parted ways with Apple in October 1989, Quantum changed the service's name to America Online. Case promoted and sold AOL as the online service for people unfamiliar with computers, in contrast to CompuServe , which was well established in the technical community. From the beginning, AOL included online games in its mix of products; many classic and casual games were included in
1615-514: A short-lived venture called Control Video Corporation ( CVC ), founded by William von Meister . Its sole product was an online service called GameLine for the Atari 2600 video game console, after von Meister's idea of buying music on demand was rejected by Warner Bros. Subscribers bought a modem from the company for $ 49.95 and paid a one-time $ 15 setup fee. GameLine permitted subscribers to temporarily download games and keep track of high scores, at
1700-454: A way of thinking and philosophy that requires businesses to meet the demands of an always-on digital world” and that “includes the convergence of search, social, and real-time content production and distribution, with an expanded definition of publishing that makes social conversation and interaction as important as actual writing and digital media development.” McKenna, it was explained, “laid the groundwork for real-time marketing back in 1995” in
1785-774: Is also on the International Advisory Board of Toyota Motor Company , and the Advisory Board of the Economic Strategies Institute. He is a founding member and chairman of the board of Advisors for the Santa Clara University Center for Science, Technology, and Society and a trustee of the University. He and his wife, Dianne, are founders and trustees of the Children's Fund of Silicon Valley. He
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#17328515923591870-698: Is also on the advisory boards of the Technology, Innovation & New Economy Project of the Progressive Policy Institute and the Tech Museum . Since his retirement from active consulting in 2000, McKenna has lectured about many topics, such as “the social and market effects of technological change.” McKenna has written many articles for Forbes , Ink , Fortune , and the Harvard Business Review . He has also written poetry. McKenna won
1955-566: Is an American strategic marketing and communications entrepreneur. She helped launch the Apple Macintosh in 1984 as a part of Regis McKenna , and founded Cunningham Communication, Inc. She is currently the President of Cunningham Collective, a brand strategy, marketing, and communications firm. Her book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition , was published in October 2017. After graduating from Northwestern University in 1979, Cunningham started her career as
2040-678: Is best known for taking the story of Apple Computer's founding in a Los Altos garage by two young entrepreneurs and weaving it into part of our national folklore." Born and raised in Pittsburgh, Pennsylvania , McKenna attended Saint Vincent College and was a liberal arts graduate of Duquesne University . He later said that he "had a dispute with the university over credits" and that Duquesne "eventually sent me my degree." However "I went to four different universities to get that degree." He ended up receiving an honorary Ph.D. from Duquesne in 1990. He first went to Silicon Valley in 1962, where he worked in
2125-496: Is commonly referred to as the " Eternal September ", as Usenet's cycle of new users was previously dominated by smaller numbers of college and university freshmen gaining access in September and taking a few weeks to acclimate. This also coincided with a new "carpet bombing" marketing campaign by CMO Jan Brandt to distribute as many free trial AOL trial disks as possible through nonconventional distribution partners. At one point, 50% of
2210-410: Is the author of the book Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition . Cunningham serves on the corporate boards of MixR (workplace community building software), Motiv Power Systems (electric vehicles), Onclusive, Specialized Bicycle Components (bicycles and related gear), and Woodward Communications, Inc. (media and marketing services). She has served as a trustee of
2295-509: Is today. America Online AOL (stylized as Aol. , formerly a company known as AOL Inc. and originally known as America Online ) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online service known as PlayNET . PlayNET licensed its software to Quantum Link (Q-Link), which went online in November 1985. A new IBM PC client
2380-449: The HuffPost acquisition. On September 14, 2011, AOL formed a strategic ad-selling partnership with two of its largest competitors, Yahoo and Microsoft . The three companies would begin selling inventory on each other's sites. The strategy was designed to help the companies compete with Google and advertising networks. On February 28, 2012, AOL partnered with PBS to launch MAKERS,
2465-482: The Aspen Institute since 2000 and Menlo College since 2014. She also serves on the several not-for-profit advisory boards: UNICEF , Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications and ZERO1: The Art & Technology Network , an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. She also serves on
2550-534: The CDs produced worldwide had an AOL logo. AOL quickly surpassed GEnie , and by the mid-1990s, it passed Prodigy (which for several years allowed AOL advertising) and CompuServe . In November 1994, AOL purchased Booklink for its web browser, to give its users web access. In 1996, AOL replaced Booklink with a browser based on Internet Explorer, reportedly in exchange for inclusion of AOL in Windows. AOL launched services with
2635-742: The National Education Association , the American Federation of Teachers , National Geographic , the Smithsonian Institution , the Library of Congress , Pearson , Scholastic , ASCD , NSBA , NCTE, Discovery Networks , Turner Education Services ( CNN Newsroom ), NPR , The Princeton Review , Stanley Kaplan , Barron's , Highlights for Kids , the US Department of Education , and many other education providers. AOL offered
Regis McKenna - Misplaced Pages Continue
2720-620: The Tysons Corner CDP in unincorporated Fairfax County , Virginia, near the Town of Vienna . AOL was quickly running out of room in October 1996 for its network at the Fairfax County campus. In mid-1996, AOL moved to 22000 AOL Way in Dulles , unincorporated Loudoun County , Virginia to provide room for future growth. In a five-year landmark agreement with the most popular operating system, AOL
2805-421: The "AOL" from its name. It was the largest merger in history when completed with the combined value of the companies at $ 360 billion. This value fell sharply, to as low as $ 120 billion, as markets repriced AOL's valuation as a pure internet firm more modestly when combined with the traditional media and cable business. This status did not last long, and the company's value rose again within three months. By
2890-418: The 60-day advance notice requirement by provisions of the 1988 federal WARN Act . By November 2007, AOL's customer base had been reduced to 10.1 million subscribers, slightly more than the number of subscribers of Comcast and AT&T Yahoo! . According to Falco, as of December 2007, the conversion rate of accounts from paid access to free access was more than 80%. On January 3, 2008, AOL announced
2975-713: The AOL original series The Future Starts Here in the News and Documentary category. This came days after AOL earned its first Primetime Emmy Award nomination and win for Park Bench with Steve Buscemi in the Outstanding Short Form Variety Series . Created and hosted by Tiffany Shlain , the series focused on humans' relationship with technology and featured episodes such as "The Future of Our Species," "Why We Love Robots" and "A Case for Optimism." On May 12, 2015, Verizon announced plans to buy AOL for $ 50 per share in
3060-674: The America out of America Online," according to industry pundits. Service centers based in India and the Philippines continue to provide customer support and technical assistance to subscribers. On September 17, 2007, AOL announced the relocation of one of its corporate headquarters from Dulles , Virginia to New York City and the combination of its advertising units into a new subsidiary called Platform A. This action followed several advertising acquisitions, most notably Advertising.com , and highlighted
3145-555: The Apple logo and put together their advertising campaigns." McKenna has said that the biggest mistake of his career was turning down an offer of 20% of Apple stock in lieu of payment for his services. "I was looking at my cash flow. And that's one of the reasons why I turned down Apple's offer." His letter turning down the offer is on display at Apple's headquarters. McKenna sold his advertising business to Jay Chiat in 1981 and his PR business in 1995. McKenna came out of retirement to work on
3230-509: The CXO focused on brand strategy and positioning. Clients included AMD , Beautiful! , Cisco , Eclipse Aviation , Futuremark , Liveops , MarketTools, PivotPoint Capital , PRTM , RSA , UCSF , VantagePoint Venture Partners , and XOJet . She left the firm in 2010 to become CMO of Rearden Commerce, where she repositioned the company's solutions under the Deem brand. After leaving Rearden Commerce in
3315-556: The Freeman Design Council, a “special forces” unit of The Freeman Company. In addition, she serves as an advisor to Traackr, an influencer marketing software company. Cunningham's past board positions include RhythmOne (advertising technology), Finelite, Inc. (lighting design), YPO , CEO, Peninsula Open Space Trust (POST) and the Computer History Museum . She is an Aspen Institute Henry Crown Fellow , and
3400-550: The Joseph Wharton Award in 1986. He received honorary Ph.Ds from Duquesne University (1990), Saint Vincent College (1991), Santa Clara University (2002), and Stevens College of Engineering (2002). In 1991, he won the International Computers & Communications World Leaders Award. The San Jose Mercury News included McKenna on its Millennium 100 list, a roster of the 100 people who made Silicon Valley what it
3485-589: The United States, and the United Kingdom. Additionally, Google Search will be replaced on AOL properties with Bing —which will display advertising sold by Microsoft . Both advertising deals are subject to affiliate marketing revenue sharing . On July 22, 2015, AOL received two News and Documentary Emmy nominations, one for MAKERS in the Outstanding Historical Programming category, and
Regis McKenna - Misplaced Pages Continue
3570-434: The acquisition. On October 1, 2015, Go90, a free ad-supported mobile video service aimed at young adult and teen viewers that Verizon owns and AOL oversees and operates, launched its content publicly after months of beta testing. The initial launch line-up included content from Comedy Central , HuffPost , Nerdist News , Univision News, Vice , ESPN and MTV . Andrea Cunningham Andrea " Andy " Cunningham
3655-422: The closing of its Reston, Virginia data center, which was sold to CRG West . On February 6, Time Warner CEO Jeff Bewkes announced that Time Warner would divide AOL's internet-access and advertising businesses, with the possibility of later selling the internet-access division. On March 13, 2008, AOL purchased the social networking site Bebo for $ 850 million (£417 million). On July 25, AOL announced that it
3740-436: The company changed to a flat monthly rate of $ 19.95. During this time, AOL connections were flooded with users trying to connect, and many canceled their accounts due to constant busy signals . A commercial was made featuring Steve Case telling people AOL was working day and night to fix the problem. Within three years, AOL's user base grew to 10 million people. In 1995, AOL was headquartered at 8619 Westwood Center Drive in
3825-473: The company today. It's about setting up for the next five to 10 years." Analyst David Bank said he thought the deal made sense for Verizon. The deal will broaden Verizon's advertising sales platforms and increase its video production ability through websites such as HuffPost , TechCrunch , and Engadget . However, Craig Moffett said it was unlikely the deal would make a big difference to Verizon's bottom line. AOL had about two million dial-up subscribers at
3910-462: The company's new focus on advertising-driven business models. AOL management stressed that "significant operations" would remain in Dulles, which included the company's access services and modem banks. In October 2007, AOL announced the relocation of its other headquarters from Loudoun County , Virginia to New York City, while continuing to operate its Virginia offices. As part of the move to New York and
3995-456: The company's personalization technology, was Armstrong's fourth-largest deal since taking command in 2009. Later that year, AOL acquired Vidible, a company that developed technology to help websites run video content from other publishers, and help video publishers sell their content to these websites. The deal, which was announced December 1, 2014, was reportedly worth roughly $ 50 million. On July 16, 2014, AOL earned an Emmy nomination for
4080-560: The deal called for AOL shareholders to own 55% of the new, combined company. The deal closed on January 11, 2001. The new company was led by executives from AOL, SBI, and Time Warner. Gerald Levin , who had served as CEO of Time Warner, was CEO of the new company. Steve Case served as chairman, J. Michael Kelly (from AOL) was the chief financial officer, Robert W. Pittman (from AOL) and Dick Parsons (from Time Warner) served as co-chief operating officers. In 2002, Jonathan Miller became CEO of AOL. The following year, AOL Time Warner dropped
4165-447: The end of that year, the tide had turned against "pure" internet companies, with many collapsing under falling stock prices, and even the strongest companies in the field losing up to 75% of their market value . The decline continued though 2001, but even with the losses, AOL was among the internet giants that continued to outperform brick and mortar companies. In 2004, along with the launch of AOL 9.0 Optimized, AOL also made available
4250-520: The end of the fiscal year. On November 23, AOL unveiled a new brand identity with the wordmark "Aol." superimposed onto canvases created by commissioned artists. The new identity, designed by Wolff Olins , was integrated with all of AOL's services on December 10, the date upon which AOL traded independently for the first time since the Time Warner merger on the New York Stock Exchange under
4335-624: The fall of 2011, Cunningham advised the Bite Communications executive team on a turnaround in North America. Soon after, she was asked to become President of Bite Communications North America. She was promoted on January 1, 2013 to become the CEO of Bite's worldwide operations. She resigned in June 2013 to focus on SeriesC. While Cunningham was advising the Bite Communications team, she began to assemble
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#17328515923594420-412: The firm during that period. She led the team that spearheaded the shift in positioning from collaboration to engagement, with an initial focus on Silicon Valley as a catalyst to revitalize awareness of Avaya to the broader tech audience. She also held an interim CMO role with Tendril and was an interim Chief Communications Officer with BlackBerry , all as Cunningham Collective engagements. Cunningham
4505-455: The first Multiplayer Online Role Playing Games to depict the adventure with graphics instead of text. During the early 1990s, the average subscription lasted for about 25 months and accounted for $ 350 in total revenue. Advertisements invited modem owners to "Try America Online FREE", promising free software and trial membership. AOL discontinued Q-Link and PC Link in late 1994. In September 1993, AOL added Usenet access to its features. This
4590-501: The first parental controls, and many other online education firsts. AOL purchased search engine WebCrawler in 1995, but sold it to Excite the following year; the deal made Excite the sole search and directory service on AOL. After the deal closed in March 1997, AOL launched its own branded search engine, based on Excite, called NetFind. This was renamed to AOL Search in 1999. AOL charged its users an hourly fee until December 1996, when
4675-627: The first real-time homework help service (the Teacher Pager—1990; prior to this, AOL provided homework help bulletin boards), the first service by children, for children (Kids Only Online, 1991), the first online service for parents (the Parents Information Network, 1991), the first online courses (1988), the first omnibus service for teachers (the Teachers' Information Network, 1990), the first online exhibit ( Library of Congress , 1991),
4760-463: The group that eventually became SeriesC. SeriesC officially launched in the spring of 2012 with Cunningham retaining leadership positions in both SeriesC and Bite. The firm changed its name to Cunningham Collective in August 2015. From April 2014 to August 2015, Cunningham was the interim Chief Marketing Officer of Avaya . Her tenure there was a Cunningham Collective engagement, as she continued to lead
4845-596: The hope of diverting more advertising money into the digital space. On April 24, the company launched the AOL On network, a single website for its video output. In February 2013, AOL reported its fourth quarter revenue of $ 599.5 million, its first growth in quarterly revenue in eight years. In August 2013, Armstrong announced that Patch Media would scale back or sell hundreds of its local news sites. Not long afterward, layoffs began, with up to 500 out of 1,100 positions initially impacted. On January 15, 2014, Patch Media
4930-448: The iPhone 4 antenna crisis. "Steve called me from Hawaii and told me he had a big problem," McKenna later explained. "He asked if I would meet him at Apple the next day...I thought it was a media-cycle issue and that they should address it with the data they had and be confident about the outcome rather than be apologetic. That's what Steve did. The issue vanished within probably ten days." McKenna felt that Walter Isaacson's book about Jobs
5015-593: The largest LLU provider in the UK. In August 2006, AOL announced that it would offer email accounts and software previously available only to its paying customers, provided that users accessed AOL or AOL.com through an access method not owned by AOL (otherwise known as "third party transit", "bring your own access" or "BYOA"). The move was designed to reduce costs associated with the "walled garden" business model by reducing usage of AOL-owned access points and shifting members with high-speed internet access from client-based usage to
5100-552: The marketing department of General Microelectronics, a spinoff of Fairchild that started developing MOS technology. He then worked as marketing services manager for National Semiconductor in 1967, a firm that proliferated. He spent "half of my time on the road... in Europe and other places around the world... helping set up operations in Scotland ." He said there that he learned a great deal about marketing simply by doing it. McKenna wrote
5185-399: The more lucrative advertising provider AOL.com. The change from paid to free access was also designed to slow the rate at which members canceled their accounts and defected to Microsoft Hotmail , Yahoo! or other free email providers. The other free services included: Also in August, AOL informed its US customers of an increase in the price of its dial-up access to $ 25.90. The increase
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#17328515923595270-542: The name Apple after they started growing. They looked at IBM and said, 'We don't look like IBM. We're not, you know, dignified.'" McKenna made a two-hour presentation to Apple's employees in which he said: “That's exactly what you do want. You want to be different from IBM. You don't want to be the same. You don't want to emulate them. You want to do all of the things that distinguish you from them.” He began working with Apple in 1976. That year, Steve Jobs and Steve Wozniak "approached him and asked for help in launching what
5355-407: The new CEO. Under his leadership, the company invested in media brands and advertising technologies. On June 23, 2015, AOL was acquired by Verizon Communications for $ 4.4 billion. On May 3, 2021, Verizon announced it would sell Yahoo and AOL to private equity firm Apollo Global Management for $ 5 billion. On September 1, 2021, AOL became part of the new Yahoo! Inc . AOL began in 1983, as
5440-715: The option of personalized greetings which would enable the user to hear his or her name while accessing basic functions and mail alerts, or while logging in or out. In 2005, AOL broadcast the Live 8 concert live over the Internet, and thousands of users downloaded clips of the concert over the following months. In late 2005, AOL released AOL Safety & Security Center, a bundle of McAfee Antivirus , CA anti-spyware, and proprietary firewall and phishing protection software. News reports in late 2005 identified companies such as Yahoo! , Microsoft , and Google as candidates for turning AOL into
5525-494: The original PlayNet software system. The company introduced many innovative online interactive titles and games, including: In February 1991, AOL for DOS was launched using a GeoWorks interface; it was followed a year later by AOL for Windows . This coincided with growth in pay-based online services, like Prodigy , CompuServe , and GEnie . 1991 also saw the introduction of an original Dungeons & Dragons title called Neverwinter Nights from Stormfront Studios , one of
5610-420: The other for True Trans With Laura Jane Grace , which documented the story of Laura Jane Grace, a transgender musician best known as the founder, lead singer, songwriter and guitarist of the punk rock band Against Me! , and her decision to come out publicly and overall transition experience. On September 3, 2015, AOL agreed to buy Millennial Media for $ 238 million. On October 23, 2015, AOL completed
5695-580: The platform's public launch. On January 31, 2011, AOL announced the acquisition of European video distribution network goviral. In March 2011, AOL acquired HuffPost for $ 315 million. Shortly after the acquisition was announced, Huffington Post co-founder Arianna Huffington replaced AOL content chief David Eun, assuming the role of president and editor-in-chief of the AOL Huffington Post Media Group. On March 10, AOL announced that it would cut approximately 900 workers following
5780-477: The product with ONE by AOL: Creative, which is geared towards creative and media agencies to similarly connect marketing and ad distribution efforts. On May 8, 2015, AOL reported its first-quarter revenue of $ 625.1 million, $ 483.5 million of which came from advertising and related operations, marking a 7% increase from Q1 2014. Over that year, the AOL Platforms division saw a 21% increase in revenue, but
5865-488: The restructuring of responsibilities at the Dulles headquarters complex after the Reston move, Falco announced on October 15, 2007, plans to lay off 2,000 employees worldwide by the end of 2007, beginning "immediately." The result was a layoff of approximately 40% of AOL's employees. Most compensation packages associated with the October 2007 layoffs included a minimum of 120 days of severance pay, 60 of which were offered in lieu of
5950-409: The symbol AOL. On April 6, 2010, AOL announced plans to shutter or sell Bebo. On June 16, the property was sold to Criterion Capital Partners for an undisclosed amount, believed to be approximately $ 10 million. In December, AIM eliminated access to AOL chat rooms, noting a marked decline in usage in recent months. Under Armstrong's leadership, AOL followed a new business direction marked by
6035-496: The television-ratings system and guaranteeing audience delivery for online-video advertising campaigns bought across its properties. This announcement came just days before the Digital Content NewFront (DCNF) a two-week event held by AOL, Google , Hulu , Microsoft , Vevo and Yahoo to showcase the participating sites' digital video offerings. The DCNF was conducted in advance of the traditional television upfronts in
6120-506: The theories and practices of technology marketing that have become integrated into the marketing mainstream. Some of these include: McKenna wrote in 1990, "Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm.” In a 2002 article, he declared that “branding (as currently practiced) is dead.” A 2012 article entitled “How Regis McKenna Defined Real-Time Marketing” explained that real-time marketing “is
6205-467: The time of the buyout. The announcement caused AOL's stock price to rise 17%, while Verizon's stock price dropped slightly. Shortly before the Verizon purchase, on April 14, 2015, AOL launched ONE by AOL, a digital marketing programmatic platform that unifies buying channels and audience management platforms to track and optimize campaigns over multiple screens. Later that year, on September 15, AOL expanded
6290-450: Was "very negative...I never once had any of those confrontations that people talk about, and I knew him since he was 22 years old." Aside from Intel and Apple, among the startups that the firm assisted in their formative years included America Online, Electronic Arts, Genentech, National Semiconductor, Silicon Graphics, and 3Com Corporation. Over the years, the firm evolved from a high-tech outsourced marketing business focusing on startups to
6375-680: Was bundled with Windows software. On March 31, 1996, the short-lived eWorld was purchased by AOL. In 1997, about half of all US homes with Internet access had it through AOL. During this time, AOL's content channels, under Jason Seiken , including News, Sports, and Entertainment, experienced their greatest growth as AOL become the dominant online service internationally with more than 34 million subscribers. In February 1998, AOL acquired Compuserve Interactive Services (CIS) via WorldCom (later Verizon ), which kept Compuware's networking business. In November 1998, AOL announced it would acquire Netscape , best known for their web browser , in
6460-561: Was founded in 1983 by Howard Goldberg and Dave Panzl. The service was different from other online services as it used the computing power of the Commodore 64 and the Apple II rather than just a "dumb" terminal. It passed tokens back and forth and provided a fixed-price service tailored for home users. In May 1988, Quantum and Apple launched AppleLink Personal Edition for Apple II and Macintosh computers. In August 1988, Quantum launched PC Link,
6545-591: Was launched in 1988, and eventually renamed as America Online in 1989. AOL grew to become the largest online service, displacing established players like CompuServe and The Source . By 1995, AOL had about three million active users. AOL was at one point the most recognized brand on the Web in the United States. AOL once provided a dial-up Internet service to millions of Americans and pioneered instant messaging and chat rooms with AOL Instant Messenger (AIM). In 1998, AOL purchased Netscape for US$ 4.2 billion. By 2000, AOL
6630-561: Was near bankruptcy. Kimsey was brought in by his West Point friend Frank Caufield , an investor in the company. In early 1985, von Meister left the company. On May 24, 1985, Quantum Computer Services , an online services company, was founded by Kimsey from the remnants of Control Video, with Kimsey as chief executive officer and Marc Seriff as chief technology officer . The technical team consisted of Seriff, Tom Ralston, Ray Heinrich, Steve Trus, Ken Huntsman, Janet Hunter, Dave Brown, Craig Dykstra, Doug Coward, and Mike Ficco. In 1987, Case
6715-409: Was part of an effort to migrate the service's remaining dial-up users to broadband, as the increased price was the same as that of its monthly DSL access. However, AOL subsequently began offering unlimited dial-up access for $ 9.95 a month. On November 16, 2006, Randy Falco succeeded Jonathan Miller as CEO. In December 2006, AOL closed its last remaining call center in the United States, "taking
6800-423: Was promoted again to executive vice-president. Kimsey soon began to groom Case to take over the role of CEO, which he did when Kimsey retired in 1991. Kimsey changed the company's strategy, and in 1985, launched a dedicated online service for Commodore 64 and 128 computers, originally called Quantum Link ("Q-Link" for short). The Quantum Link software was based on software licensed from PlayNet, Inc ., which
6885-435: Was providing internet service to over 20 million consumers, dominating the market of Internet service providers (ISPs). In 2001, at the height of its popularity, it purchased the media conglomerate Time Warner in the largest merger in US history. AOL shrank rapidly thereafter, partly due to the decline of dial-up and rise of broadband . AOL was eventually spun off from Time Warner in 2009, with Tim Armstrong appointed
6970-571: Was shuttering Xdrive, AOL Pictures and BlueString to save on costs and focus on its core advertising business. AOL Pictures was closed on December 31. On October 31, AOL Hometown (a web-hosting service for the websites of AOL customers) and the AOL Journal blog hosting service were eliminated. On March 12, 2009, Tim Armstrong , formerly with Google , was named chairman and CEO of AOL. On May 28, Time Warner announced that it would position AOL as an independent company after Google 's shares ceased at
7055-424: Was spun off, and majority ownership was held by Hale Global. By the end of 2014, AOL controlled 0.74% of the global advertising market, well behind industry leader Google's 31.4%. On January 23, 2014, AOL acquired Gravity, a software startup that tracked users' online behavior and tailored ads and content based on their interests, for $ 83 million. The deal, which included approximately 40 Gravity employees and
7140-583: Was the unplanned evolution of a "new, egalitarian culture." In late 1969, McKenna left National and began to seek work as a marketing freelancer, helping Silicon Valley startups "with everything from research to training." He put together a "marketing plan," including a list of "the top ten companies" he wanted to work with, and ended up having them all as clients. The list included Intel, Spectra-Physics, Teledyne, Systron, and Donner. McKenna founded Regis McKenna, Inc. in 1970. He went on to work for Intel and then Apple. He later recalled that "Apple wasn't happy with
7225-439: Was to be the world's first personal computer." He agreed because he "liked Apple's vision." A 2012 article explains, "When a young Steve Jobs needed a marketing expert, he called Intel to ask who made their sharp-looking ads and was told 'Regis McKenna'". In addition to marketing consultancy, McKenna also owned an advertising agency and a public relations company. "So not only did we write their first business plan, we also designed
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