107-468: Pringles is an American brand of stackable potato-based chips invented by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". It is technically considered an extruded snack because of the manufacturing process. The brand was sold in 2012 to Kellanova , but in 2024 Kellanova, Kellogg's parent company agreed to be purchased by Mars Inc. As of 2011, Pringles were sold in more than 140 countries. In 2012, Pringles were
214-533: A Royal Warrant from Queen Elizabeth II until her death in 2022. Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division. The purpose of the split was to separate the faster-growing convenience food, and international cereal products market, from
321-411: A 2022 Pringles advertisement campaign. The Pringles logo is a stylized cartoon caricature of the head of a male figure designed by Louis R. Dixon, with a large mustache and parted bangs (until 2001, the character had eyebrows and his bow tie framed the product name; in 1998, the bangs and lips were removed from the logo, and his head was widened a little). In 2020, the character was again revised with
428-488: A Pringles campaign took the character Frank out of the Raw Fury video game West of Dead in a live Twitch stream . Leahviathan, a gaming influencer , was playing the game and Frank reached through the screen, entered the real world and interacted with players. The aerodynamics of Pringles chips (as well as other consumer products) have been optimized for food processing using supercomputers. Kellogg's has used this fact in
535-564: A billion dollars in net annual sales. Most of these brands – including Bounty, Crest, Always , and Tide – are global products available on several continents. In 2005, Procter & Gamble made a $ 57 billion deal to buy Gillette, which combined some of the world's top brands including, signature razors, Duracell batteries, Braun, and Oral-B brands. P&G's products are available in North America, Latin America, Europe,
642-614: A collective bargaining agreement, ending the strike, which had lasted 77 days. On June 21, 2022, Kellogg's announced that the company would spin off three cereal, snacks, and plant-based food divisions. The North American cereal and plant-based food spin-off companies will keep Battle Creek as their headquarters and the new snack and international cereal company will be based in Chicago. The successor company, known as Global Snacking Co. temporarily, represents 80 percent or $ 11.4 billion of Kellogg's sales. 60 percent of Global Snacking's business
749-759: A longform series deal with Stone Village Television in January 2020. In February 2020, P&G joined Imagine Documentaries' five project slate including Mars 2080 , the project closest to production. Kellogg%27s Kellanova , formerly known as the Kellogg Company and commonly known as Kellogg's , is an American multinational food manufacturing company headquartered in Chicago , Illinois , US. Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries , cereal , and markets their products by several well-known brands including
856-471: A major international corporation with a diversified line of soaps, toiletries, and food products; in that year, its annual advertising budget reached $ 1 million. In the 1920s, P&G advertised its products on the new medium of radio and, from 1932 forward, was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas . In the television era, P&G sponsored and produced some twenty soap operas across six decades before
963-540: A member of the World Cocoa Foundation . In 2012, Kellogg's became the world's second-largest snack food company (after PepsiCo ) by acquiring the potato chip brand Pringles from Procter & Gamble for $ 2.7 billion in a cash deal. In 2017, Kellogg's acquired Chicago -based food company Rxbar for $ 654 million. Earlier that year, Kellogg's also opened new corporate office space in Chicago's Merchandise Mart for its global growth and IT departments. In
1070-497: A minimalistic approach to generally negative reception. The mascot originally had no name, and the name originated with a Misplaced Pages hoax ; in 2006, an editor inserted the then-hoax "Julius" into the Pringles Misplaced Pages article, which was subsequently picked up by other news outlets. The editors supported and promoted their claim through creating a Facebook page to raise awareness of Julius Pringles being his name. Prior to this
1177-507: A new limited edition "All Together Cereal" and donating $ 50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts". The All Together cereal combined six mini cereal boxes into one package to bring attention to anti-bullying. In January 2020, Kellogg's decided to work with suppliers to phase out the use of glyphosate by 2025, which some farmers have used as a drying agent for wheat and oats supplied to Kellogg's. In October 2021, workers at all of Kellogg's cereal-producing plants in
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#17328515846741284-498: A new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it". It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation. Kellogg's was a major sponsor throughout the run of the hit CBS panel show What's My Line? It and its associated products Frosted Flakes and Rice Krispies were also major sponsors for
1391-583: A number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee , Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol ), Richardson-Vicks, Noxell ( Noxzema ), Shulton's Old Spice , Max Factor , the Iams Company, and Pantene , among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives , and subsequently sued Bankers Trust for fraud; this placed their management in
1498-475: A plan to grow its international snacks business. The acquisition of Pringles made Kellogg's the second-largest snack company in the world. In 2024 Kellonova, Kellogg's parent company agreed to be purchased by Mars Inc. As of 2015, there were five Pringles factories worldwide: in Jackson, Tennessee ; Mechelen, Belgium ; Johor, Malaysia ; Kutno, Poland ; and Fujian, China . Pringles have about 42% potato content,
1605-417: A product called Chux. Babies always wore cloth diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling . Amid the recent concerns parents have voiced on the ingredients in diapers, Pampers launched Pampers Pure collection in 2018, which is a "natural" diaper alternative. Procter & Gamble acquired
1712-496: A similar fashion as Donkey Kong Country ; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a microphone is used to play games and create voice commands for their computers. In Talking Tony, Tony the Tiger, a famous Kellogg's mascot, would be
1819-403: A small silver pull-top to open the can. Unlike the current advertising, they only mentioned that, with their pull-top cans (which have been replaced with foil tops since the late 1980s), their chips remain fresh and unbroken, the can holds as many chips as a typical large bag, and their curvy shape allows them to be stackable; thus inspiring the slogan, "Other potato chips just don't stack up." By
1926-645: A statement made by William Gipson, P&G's chief global diversity officer. In November 2015, P&G was named the Careers in Africa Employer of Choice 2015 following a survey of over 13,000 African professionals from across the globe. P&G was also recognized as the most desirable FMCG business to work for in Africa. P&G was recognized as one of Forbes World's Most Reputable Companies in 2016, 2017, and 2023. As of 2015, 21 of P&G's brands have more than
2033-418: A tubular can as the chips' container. The saddle-shape of Pringles chips is mathematically known as a hyperbolic paraboloid . However, Baur could not figure out how to make the chips palatable, and was pulled off the task to work on another brand. In the mid-1960s another P&G researcher, Alexander Liepa of Montgomery, Ohio , restarted Baur's work and succeeded in improving the taste. Although Baur designed
2140-439: A tubular paperboard can with a foil-lined interior (until the 1980s, the cans also contained a removable pleated paper liner which held the chips in place) and a resealable plastic lid, which was invented by Fredric J. Baur , an organic chemist and food storage technician who specialized in research and development and quality control for Cincinnati-based Procter & Gamble. Baur's children honored his request to bury him in one of
2247-484: A typical ad, a group of people are enjoying Pringles, while a lone person is eating a bag of generic potato chips (the bags themselves resemble either Lay's or Ruffles , depending on the Pringles variety marketed in the ad). They dump out some broken potato chips into their hand, only to find they are greasy, and end up wiping the grease on their clothing. Pringles, as a product brand, is especially known for its packaging,
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#17328515846742354-431: A wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway , respectively, its product portfolio also included food , snacks , beverages , and batteries . P&G
2461-415: Is considerable disagreement over who was involved in the discovery and the roles that they played. It is generally agreed that, upon being called out one night, John Kellogg left a batch of wheat-berry dough behind. Rather than throwing it out the following day, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked. W. K. Kellogg persuaded his brother to serve
2568-570: Is incorporated in Ohio . In 2014, P&G recorded $ 83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley , the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate". In 2023,
2675-472: Is “full of goodness” and “nutritious” was banned. Some of Kellogg's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves. Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kellogg's, due to their high sugar content and use of ingredients such as high-fructose corn syrup . A class-action lawsuit
2782-445: The 2018 Winter Olympic Games featuring American athletes Nathan Chen , Kelly Clark , Meghan Duggan and Mike Schultz. We expect more from a great American company than making dubious claims—not once, but twice—that its cereals improve children's health... —Jon Leibowitz, Chairman of the F.T.C. On June 3, 2010, Kellogg's was found to be making unsubstantiated and misleading claims in advertising their cereal products by
2889-540: The Federal Trade Commission (FTC). Kellogg's responded by stating "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns." The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%. The Children's Advertising Review Unit of
2996-621: The Food and Drug Administration has no scientific data on its impact on humans, and the United States Environmental Protection Agency (EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil and is "structurally related to naphthalene , an ingredient in mothballs and toilet-deodorant blocks" that
3103-497: The Hallmark Channel in 2013. In 2013, PGP rebranded itself as Procter & Gamble Entertainment (PGE) with a new logo and an emphasis on multiple-platform entertainment production. P&G funded a six-episode series, Activate , on National Geographic in 2019 focusing on extreme poverty, inequality and sustainability in conjunction with not-for-profit Global Citizen and production company Radical Media. The company agreed to
3210-626: The PBS Kids children's animated series Dragon Tales . Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States. Kellogg's is currently the title sponsor of three college football bowl games . In 2019, Kellogg's became the new title sponsor of
3317-750: The Sun Bowl game, with the game being branded as the " Tony the Tiger Sun Bowl". This was followed in 2020 by the company using its Cheez-It brand to sponsor of the game now known as the Pop-Tarts Bowl . In 2022, Kellogg's added the Citrus Bowl to its bowl sponsorships, with the game branded as the "Cheez-It Citrus Bowl". W.K. Kellogg was the first to introduce prizes in boxes of cereal. The marketing strategy that he established has produced thousands of different cereal box prizes that have been distributed by
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3424-444: The 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory . William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in
3531-520: The 1980s, only the original flavor was available in the US. Standard flavors in the US as of 2020 include original, salt and vinegar , sour cream and onion , cheddar cheese, ranch dressing , barbecue , hot and spicy , and loaded baked potato . Some flavors are distributed only to limited market areas; for example, prawn cocktail , wasabi , and curry flavors have been available in the United Kingdom and
3638-405: The 1980s, the company launched the "Pringle Jingle", whose lyrics were "Once you taste the flavor ("It's a deep-fried taste!"), then you get the fever ("With a crispy crunch!"), then you've got the fever for the flavor of a Pringle!" Beginning in the late 1990s and continuing today, Pringles advertising has returned to comparing their product to bagged chips, which they view as greasy and broken. In
3745-509: The Council of Better Business Bureaus has also suggested that the language on Kellogg Pop-Tarts packages saying the pastries are "Made with Real Fruit" should be taken off the products. In July 2012, the UK banned a "Special K" advertisement due to its citing caloric values that did not take into account the caloric value of milk consumed with the cereal. In 2016 an ad telling UK consumers that Special K
3852-521: The European Iams business to Spectrum Brands in December 2014. In August 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 65, which were producing 95% of the company's profits. In March 2015, the company divested its Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy , part of a brand-restructuring operation. This deal
3959-829: The Heart: The Ricky Bell Story , which was co-produced by The Landsburg Company , and they continued to produce the People's Choice Awards until the show was sold to E! channel in April 2017. In 2007, PGP teamed up with the now-defunct Cookie Jar Group to produce the Flash-animated children's series Will and Dewitt , which featured the character Dewitt, the mascot for the Pampers baby product line's former sub-brand, Kandoo. With Walmart, PGP sponsored Family Movie Night on broadcast networks in 2010–2011 and Walden Family Theater on
4066-626: The Kellogg Company. For years, W. K. Kellogg assisted his brother in research to improve the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola. The Kelloggs are best known for the invention of the famous breakfast cereal corn flakes . The development of the flaked cereal in 1894 has been variously described by those involved: Ella Eaton Kellogg, John Harvey Kellogg, his younger brother Will Keith Kellogg, and other family members. There
4173-655: The Kellogg's brand itself, Rice Krispies Treats , Pringles , Eggo , and Cheez-It . Outside North America, Kellanova markets cereals such as Corn Flakes , Rice Krispies , Frosties and Coco Pops . Kellogg's products are manufactured and marketed in over 180 countries. Kellanova's largest factory is at Trafford Park in Trafford , Greater Manchester , United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Chicago include Battle Creek, Dublin (European Headquarters), Shanghai , and Querétaro City , Mexico . Kellogg's held
4280-476: The Middle East, Africa, Asia, Australia, and New Zealand. In 2018, P&G's fabric and home care division accounted for 32% of the company's total net sales, the highest of all its divisions. The division includes Downy , Gain , Tide , Febreze , and Dawn . According to Advertising Age , Procter & Gamble spent $ 4.3 billion advertising their various brands in the United States in 2015, making it
4387-502: The No.5 car for Labonte, Kyle Busch , Casey Mears , and Mark Martin until 2010, and it then served as an associate sponsor for Carl Edwards ' #99 car for Roush Fenway Racing . Kellogg's placed Dale Earnhardt on Kellogg's Corn Flakes boxes for 1993 six-time Winston Cup champion and 1994 seven-time Winston Cup champion, as well as Jeff Gordon on the Mini Wheats box for the 1993 Rookie of
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4494-537: The Pop-Tarts had she known they did not contain milk, milkfat, or butter. In June 2022, a US district judge dismissed the lawsuit, stating that a reasonable consumer would not expect those ingredients. On June 25, the company voluntarily began to recall about 28 million boxes of Apple Jacks , Corn Pops , Froot Loops and Honey Smacks because of an unusual smell and flavor from the packages' liners that could make people ill. Kellogg's said about 20 people complained about
4601-545: The Republic of Ireland. Occasionally, P&G has produced limited edition runs. Seasonal flavors, past and present, include ketchup , zesty lime and chili , chili cheese dog , " pizzalicious ", paprika , Texas BBQ sauce , buffalo wing , and cajun . A "low-fat" variety was also sold. Examples of limited edition flavors include jalapeño , honey mustard , cheesy fries , onion blossom , mozzarella cheese stick , screamin' dill pickle , and Mexican-layered dip . In 2012,
4708-618: The UK, Kellogg's also released the W. K. Kellogg brand of organic, vegan and plant-based cereals (such as granolas, organic wholegrain wheat, and "super grains") with no added sugars. In 2018, Kellogg's decided to cease their operations in Venezuela due to the economic crisis in the country. Their factories were taken by the Venezuelan state under the Nicolás Maduro administration. In mid-2019, Venezuelan Kellogg's cereal boxes began portraying
4815-588: The United States went on a strike conducted by the Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union over disagreements over the terms of a new labor contract. On December 3, 2021, a tentative deal was struck to end the worker strike, but the union members overwhelmingly rejected the tentative agreement and Kellogg's management announced they would seek to replace all 1,400 striking workers. On December 21, 2021, about 1,400 Kellogg workers approved
4922-481: The United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well, and in 1911 the company began producing Crisco , a shortening made of vegetable oils rather than animal fats . Beginning in the 1880s, P&G advertised its wares in full-page advertisements in many general-interest magazines. By 1921, it had become
5029-583: The VAT proactively and owed no back taxes. In April 2011, P&G agreed to the US$ 2.35 billion sale of the brand to Diamond Foods of California, a deal which would have more than tripled the size of Diamond's snack business. However, the deal fell through in February 2012 after a year-long delay due to issues over Diamond's accounts. On May 31, 2012, Kellogg's officially acquired Pringles for $ 2.695 billion as part of
5136-430: The Venezuelan flag and a motto from Maduro: "Together, everything is possible" ( Spanish : Juntos todo es posible ) alongside Kellogg's logo and mascots were sold all over the country. Kellogg's considers it as an illicit use, and the company stated they would take legal action. On April 1, 2019, it was announced that Kellogg's was selling Famous Amos , Murray's, Keebler , Mother's , and Little Brownie Bakers (one of
5243-515: The Year, 1995 Brickyard 400 inaugural race, 1997 Champion, and 1998 three-time champion, and a special three-pack racing box set with Dale Earnhardt , Jeff Gordon , Terry Labonte, and Dale Jarrett in 1996. Kellogg's has used some merchandising for their products. Entertainer Jimmy Durante appeared in some Kellogg's commercials in the 1960s. Kellogg's once released Mission Nutrition , a PC game that came free with special packs of cereal. It played in
5350-889: The acquisition of Gillette , forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell , Braun , and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission , with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight , and Gillette's Rembrandt toothpaste line to Johnson & Johnson . The deodorant brands Right Guard , Soft and Dri, and Dry Idea were sold to Dial Corporation . In 2001, Liquid Paper and Gillette's stationery division, Paper Mate , were sold to Newell Rubbermaid . The companies officially merged on October 1, 2005. In 2008, P&G branched into
5457-547: The acquisition of the consumer health division of Merck Group (known as EMD Serono in North America) for €3.4 billion ($ 4.2 billion) and renamed it as Procter & Gamble Health Limited in May 2019. In November 2018, P&G unveiled a simpler corporate structure with six business units that will be effective from July 2019. In 2023, the company began optimizing its product offering. As part of this strategy, it plans to eliminate
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#17328515846745564-508: The adult cereal market. In 2001, Kellogg's acquired the Keebler Company for $ 3.87 billion. Over the years, it has also gone on to acquire Morningstar Farms and Kashi divisions or subsidiaries. Kellogg's also owns the Bear Naked , Natural Touch, Cheez-It , Murray, Austin cookies and crackers, Famous Amos , Gardenburger (acquired 2007), and Plantation brands. Presently, Kellogg's is
5671-507: The average grocery category. Kellogg's also introduced new products, including Crispix , Raisin Squares, and Nutri-Grain Biscuits, and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors, General Mills , which largely marketed children's cereals, and Post , which had difficulty in
5778-414: The board include: In May 2011, Fortune editor-at-large Patricia Sellers praised P&G's board diversity, as five of the company's 11 directors were female and had all been on Fortune 's annual Most Powerful Women list. In March 2011, Rajat Gupta resigned from the board after an SEC accusation of Galleon Group insider trading . In May 2013, Robert A. McDonald announced his retirement and
5885-403: The book were distributed in different editions over a period of 23 years. In 1945, Kellogg's inserted a prize in the form of pin-back buttons into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in
5992-488: The bottom 25% of SKUs , which contribute very little to absolute retail sales. According to other comparable companies, a similar share of SKUs represents between 2% and 2.5% of its turnover at a global level. For the fiscal year 2018, Procter & Gamble reported earnings of US$ 9.750 billion, with an annual revenue of US$ 66.832 billion, an increase of 2.7% over the previous fiscal cycle. The company's shares traded at over $ 86 per share in 2017, and its market capitalization
6099-406: The cans by placing part of his cremated remains in a Pringles container in his grave. The can has been criticized for being difficult to recycle due to the multiple materials used in its construction. In 2013, Lucasfilm and Pringles jointly commissioned crowdsourcing video studio Tongal for a commercial, with a total of $ 75,000 in prize money distributed to seven finalists. In January 2021,
6206-457: The cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems had been reported. The suspected chemical that caused the illnesses was 2-methylnaphthalene , used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as
6313-473: The collection. Other manufacturers of major brands of cereal, including General Mills , Malt-O-Meal , Nestlé , Post Foods , and Quaker Oats , followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty. Licensed brands have been omitted since the corresponding mascots would be obvious (for example, Spider-Man is the mascot for Spider-Man Spidey-Berry). Kellogg's made its first foray into auto racing between 1991 and 1992 when
6420-443: The company and its brands. Foremost among these is the design of the Kellogg's logo by Ferris Crane under the art direction of famed type guru Y. Ames. Another was the well-remembered jingle "K E double-L, O double-good, Kellogg's best to you!". With the rising popularity of patent medicine in early 20th century advertising, The Kellogg Company of Canada published a book named A New Way of Living that showed readers "how to achieve
6527-431: The company announced the sale of 43 of its beauty brands to Coty , a beauty-product manufacturer, in a US$ 13 billion deal. It cited sluggish growth of its beauty division as the reason for the divestiture. The sale was completed on October 3, 2016. In February 2016, P&G completed the transfer of Duracell to Berkshire Hathaway through an exchange of shares. In December 2018, Procter & Gamble completed
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#17328515846746634-504: The company at 15th place of the "World's Most Admired Companies" list. Chief Executive magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders". In October 2008, P&G was named one of " Canada's Top 100 Employers " by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine . Later that month, P&G was also named one of Greater Toronto's Top Employers , which
6741-506: The company sponsored the #41 Chevrolets fielded by Larry Hedrick Motorsports in the NASCAR Winston Cup Series and driven by Phil Parsons , Dave Marcis , Greg Sacks , Hut Stricklin , and Richard Petty , but they gained greater prominence for their sponsorship of two-time Winston Cup Champion Terry Labonte from 1993 to 2006, the last 12 years of that as the sponsor for Hendrick Motorsports ' No.5 car. Kellogg's sponsored
6848-706: The company was ranked 55th in the Forbes Global 2000 . Jon Moeller is the president and CEO of P&G since 2021. Candlemaker William Procter , born in England, and soap maker James Gamble , born in Ireland , both emigrated to the US from the United Kingdom. They initially settled in Cincinnati, Ohio , and met when they married sisters Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, persuaded them to become business partners, and in 1837, Procter & Gamble
6955-420: The demographic of 80 million baby boomers rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers aged 25 to 49 to eat 26% more cereal than people of that age ate five years prior. The U.S. ready-to-eat cereal market, worth $ 3.7 billion at retail in 1983, totaled $ 5.4 billion by 1988 and had expanded three times as fast as
7062-594: The depression era. This practice remained until World War II and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980. In 1964, Kellogg's introduced its first non-cereal product: a pastry which can be heated in a toaster, called Pop-Tarts. From 1969 to 1970, the slogan “Kellogg's puts more into your day” was used on Sunday morning TV shows. From 1969 to 1977, Kellogg's acquired various small businesses, including Salada Tea , Fearn International, Mrs. Smith's Pies , Eggo , and Pure Packed Foods; however, it
7169-511: The early 1990s, " Corn Pringles" were available; the canister was black and had cartoon images of corn. The chips were made of corn and resembled a corn chip in flavor and texture. Rice Pringles were also available in the UK although they have since been discontinued. One serving of about 15 Pringles (Original flavor) contains 150 kilocalories, 2.5 g of saturated fat, 150 mg of sodium, 110 mg of potassium, and 1 g of protein. Pringles are available in several flavors. Until
7276-520: The first liquid synthetic detergent in 1949. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride , known as Crest . Branching out once again in 1957, the company purchased paper mills from Charmin and began manufacturing toilet paper and other tissue paper products. Once again focusing on laundry, Procter & Gamble began making Downy -branded fabric softener in 1960 and Bounce fabric softener sheets in 1972. From 1957 to 1968, Procter & Gamble owned Clorox ,
7383-402: The first radio serial dramas in the 1930s. As the company was known for Ivory soap, the serials became known as " soap operas ". With the rise of television in the 1950s and 1960s, most of the new serials were sponsored, produced and owned (20 series) by the company (including The Guiding Light , which had begun as a radio serial, and made the transition to television lasting 72 years). Though
7490-458: The fiscal year 2017, Kellogg's reported earnings of US$ 1.269 billion, with an annual revenue of US$ 12.932 billion, a decline of 0.7% over the previous fiscal cycle. Kellogg's market capitalization was valued at over US$ 22.1 billion in November 2018. Here is a list of Kellanova's cereals (international only) with available varieties: Various methods have been used in the company's history to promote
7597-505: The food business in 2012 when it sold its Pringles snack food business to Kellogg's for $ 2.75 billion after the $ 2.35 billion deal with former suitor Diamond Foods fell short. The company had previously sold Jif peanut butter , Crisco shortening and oils, and Folgers coffee in separate transactions to fellow Ohio-based company Smucker's . In April 2014, the company sold its Iams pet food business in all markets excluding Europe to Mars, Inc. for $ 2.9 billion. It sold
7704-572: The food in a flake form. Soon the flaked wheat was being packaged to meet hundreds of guest mail-order requests after they left the Sanitarium. However, John forbade his brother Will to distribute the cereal beyond his own consumers. As a result, the brothers fell out, and W. K. launched the Battle Creek Toasted Corn Flake Company on February 19, 1906. On July 4, 1907, a fire destroyed the main factory building. W. K. Kellogg had
7811-453: The fourth most popular snack brand after Lay's , Doritos , and Cheetos (all manufactured by Frito-Lay ), with 2.2% market share globally. In 1956, Procter & Gamble assigned a task to chemist Fredric J. Baur (1918–2008): to develop a new kind of potato chip to address consumer complaints about broken, greasy, and stale chips, as well as air in the bags. Baur spent two years developing saddle-shaped chips from fried dough, and selected
7918-522: The last P&G-produced show, As the World Turns , left the air in 2010, The Young and the Restless , produced by Sony Pictures Television and broadcast on CBS, is still partially sponsored by Procter & Gamble; as of 2017, it is the only remaining daytime drama that is partially sponsored by Procter & Gamble. These past serials were produced by Procter & Gamble: Procter & Gamble also
8025-823: The last of its shows ended in 2010. The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co. , based in Newcastle upon Tyne , England. After this acquisition, Procter & Gamble had their UK Headquarters at Hedley House in Newcastle upon Tyne, until quite recently, when they moved to The Heights, Brooklands . Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946, Prell shampoo in 1947 and Joy,
8132-510: The leading American manufacturer of liquid bleach; however, the Federal Trade Commission challenged the acquisition, and the U.S. Supreme Court decided against P&G in April 1967. One of the most revolutionary products to come out on the market was the company's disposable Pampers diaper, first test-marketed in 1961, the same year Procter & Gamble came out with Head & Shoulders . Prior to this point, disposable diapers were not popular, although Johnson & Johnson had developed
8239-556: The main and only character in the game. In Talking Sam, Toucan Sam, would be in the game, instead. Some [toy cars] have the Kellogg's logo on them, and occasionally their mascots. There was also a Talking Snap Crackle and Pop software. Kellogg's frequently partners with the Olympic Games to feature American athletes from the Olympic Games on the packages of their cereal brands. In 2017, the company announced its marketing campaign for
8346-461: The mascot was officially known only as "Mr. P", no first name. By 2013, the name had spread and in a case of citogenesis-turned-real , Kellogg formally acknowledged Julius Pringles (abbreviated as "Mr. P"). Procter %26 Gamble The Procter & Gamble Company ( P&G ) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio , founded in 1837 by William Procter and James Gamble . It specializes in
8453-550: The new plant in full operation six months after the fire. Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed to the Kellogg Toasted Corn Flake Company in 1909 and to the Kellogg Company in 1922. By 1909, Will's company produced 120,000 cases of Corn Flakes daily. John, who resented his brother's success, filed suit against Will's company in 1906 for
8560-532: The phrase: "potato chips made from dried potatoes". Faced with such a lengthy and unpalatable appellation, Pringles eventually renamed their product potato "crisps", instead of chips. In July 2008, in the London High Court , P&G lawyers successfully argued that Pringles were not crisps (the term by which potato chips are known in British English), even though labelled "Potato Crisps" on the container, as
8667-448: The potato content was only 42% and their shape, P&G stated, "is not found in nature". This ruling, against a United Kingdom value added tax (VAT) and Duties Tribunal decision to the contrary, exempted Pringles from the then 17.5% VAT for potato crisps and potato-derived snacks. In May 2009, the Court of Appeal reversed the earlier decision. A spokesman for P&G stated it had been paying
8774-660: The producers of the cookies for the Girl Scouts of the USA ) to Ferrero SpA for $ 1.4 billion. On July 29, 2019, that sale was completed. Kellogg's kept the Keebler cracker line and replaced the Keebler name on their crackers with the Kellogg's name. In June 2019, Kellogg's announced their next-generation Kellogg's® Better Days global commitment, focusing on hunger, children, and farmers, with specific targets to reach by 2030. In October 2019, Kellogg's partnered with GLAAD by "launching
8881-599: The record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray . P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another . On August 25, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $ 3.1 billion. P&G exited
8988-780: The remainder being wheat starch and flours (corn and rice) combined with vegetable oils, an emulsifier , salt, and seasoning. Other ingredients can include sweeteners such as maltodextrin and dextrose , monosodium glutamate (MSG), disodium inosinate , disodium guanylate , sodium caseinate , modified food starch , monoglyceride and diglyceride , autolyzed yeast extract , natural and artificial flavorings , malted barley flour, wheat bran , dried black beans , sour cream , cheddar cheese , etc.; Pringles varieties vary in their ingredients. Pringles also produces several "tortilla" and "multi-grain" varieties which have some of their base starch ingredients replaced with corn flour, rice , wheat bran, black beans, and barley flour. At one point in
9095-412: The rest of the country and by 1975, were available across most of the US. By 1991, Pringles were distributed internationally. There are several theories behind the origin of the product's name. One theory refers to Mark Pringle, who filed a US Patent 2,286,644 titled "Method and Apparatus for Processing Potatoes" on March 5, 1937. Pringle's work was cited by P&G in filing their own patent for improving
9202-553: The right to use the family name. The resulting legal battle, which included a trial that lasted an entire month, ended in December 1920 when the Michigan Supreme Court ruled in Will's favor. In 1931, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks from the usual 40. W. K. Kellogg stated that he did this so that an additional shift of workers would be employed to support people through
9309-560: The seasonal flavors " peppermint white chocolate ", cinnamon sugar , and " pumpkin pie spice " were introduced. Other examples of limited runs only in certain parts of the world include mozzarella stick with marinara in North America and jalapeño in Latin America , also soft-shelled crab , grilled shrimp , seaweed , " blueberry and hazelnut ", and " lemon and sesame " in Asia in early 2010s. The grilled shrimp chips are pink in color, while
9416-448: The seaweed variety is green. Two limited-market flavors, cheeseburger and "Taco Night", were recalled in March 2010 as a safety precaution after Salmonella was found in a Basic Food Flavors plant which produced the flavor-enhancing hydrolyzed vegetable protein used in those flavors. Pringles is advertised in the United States, Canada, the United Kingdom, Australia and Ireland with
9523-579: The shape of the Pringles chip, Liepa's name is on the patent. Gene Wolfe , a mechanical engineer and author known for science fiction and fantasy novels, helped develop the machine that cooked them. In 1968, P&G first marketed Pringles in Indiana. The earliest mention in an advertisement was on October 3, 1968, where a newspaper in Evansville, Indiana advertised "Pringle Potato Chips" as being "New at Kroger". Afterward, they were gradually distributed around
9630-571: The slogan "Once you pop, the fun don't stop" along with the original slogan "Once you pop, you can't stop!" The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago. Throughout its history, Pringles used its print and television advertising campaigns to compare their products to conventional potato chips. In its early years, they were marketed as "Pringles Newfangled Potato Chips" and had
9737-547: The slower growth North American cereal market. "Kellogg's" itself became a brand name of both companies. In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White ), and his brother, W. K. Kellogg , worked as the bookkeeper. This is where corn flakes were created and led to the eventual formation of
9844-428: The syndicated comedy series Throb . In 1985, they produced a game-show pilot called The Buck Stops Here with Taft Entertainment Television in 1985, hosted by Jim Peck ; it was not picked up. Procter & Gamble Productions originally co-produced Dawson's Creek with Columbia TriStar Television but withdrew before the series premiere due to early press reviews. They also produced the 1991 TV movie A Triumph of
9951-481: The taste of dehydrated processed potatoes. Another theory suggests that two Procter advertising employees lived on Pringle Drive in Finneytown (north of Cincinnati, Ohio), and the name paired well with "potato chips". Another theory says that P&G chose the Pringles name from a Cincinnati telephone book. Another source says that the name Pringles was "chosen out of a hat" to promote a family name appeal. The product
10058-418: The tens of billions. Beginning in 1909, Kellogg's Corn Flakes had the first cereal premium with The Funny Jungleland Moving Pictures Book. The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal. But in 1909, Kellogg's changed the book giveaway to a premium mail-in offer for the cost of a dime . Over 2.5 million copies of
10165-552: The top advertiser in the country. Manufacturing operations are based in these countries: In the 2021 review of WIPO 's annual World Intellectual Property Indicators Procter & Gamble ranked ninth in the world, with 57 designs in industrial design registrations being published under the Hague System during 2020. This position is down on their previous sixth-place ranking for 65 industrial design registrations being published in 2019. Procter & Gamble produced and sponsored
10272-431: The unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, P&G again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra . Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks. In January 2005, P&G announced
10379-596: Was announced by the Toronto Star newspaper. In October 2013, the company was named the fourth-most in-demand employer in the world according to analytic data sourced by LinkedIn. In August 2013, P&G was named the 14th-hardest company to interview for by Glassdoor. In November 2013, Glassdoor also named them as a top 25 company for career opportunities. In February 2014, Glassdoor placed P&G 34th on their annual Best Places to Work list. In November 2014, P&G came out publicly in support of same-sex marriage in
10486-527: Was created. From 1858 to 1859, sales reached $ 1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War , the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In
10593-515: Was filed against Kellogg's in October 2021 claiming they are not putting enough strawberries in their strawberry flavored Pop-Tarts , and seeking $ 5 million in damages. In April 2022, the lawsuit was dismissed by a federal judge. Another lawsuit was filed against Kellog's in 2021, with the plaintiff claiming that Kellogg's defrauded customers regarding the contents of its Frosted Chocolate Fudge Pop-Tarts. The plaintiff stated she would not have purchased
10700-468: Was later criticized for not diversifying further, as General Mills and Quaker Oats had. After underspending its competition in marketing and product development, Kellogg's US market share hit a low of 36.7% in 1983. A prominent Wall Street analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching
10807-406: Was originally known as Pringle's Newfangled Potato Chips, but other snack manufacturers objected, saying Pringles failed to meet the definition of a potato "chip" since they were made from a potato-based dough rather than being sliced from potatoes. The US Food and Drug Administration weighed in on the matter, and in 1975 they ruled Pringles could only use the word "chip" in their product name within
10914-458: Was replaced by A.G. Lafley , who returned as chairman, president, and CEO. Procter & Gamble is a member of the U.S. Global Leadership Coalition , a Washington, DC–based coalition of over 400 major companies and NGOs that advocates for a larger international affairs budget, which funds American diplomatic and development efforts abroad. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked
11021-828: Was snacks, and nearly half of the company's business was in the United States. The cereal business, temporarily called North America Cereal Co., would be the second-largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $ 2.4 billion in annual sales. Plant-based foods, representing $ 340 million in annual sales, would be called "Plant Co." and could even be sold. In January 2023, Kellogg's shelved its plans to spin off its plant food business and would retain it as part of Global Snacking Co. On March 15, 2023, Kellogg's announced that North America Cereal Co. branch will be named WK Kellogg Co and Global Snacking Co. branch will be called Kellanova. The split
11128-461: Was structured with Kellanova as the surviving company, using the ticker symbol "K" on the NYSE. The WK Kellogg Co took the NYSE stock symbol "KLG". The split was completed on October 2, 2023. On August 14, 2024, it was announced that Mars Inc. , the owner of M&M's and Snickers , agreed to purchase Kellanova for nearly $ 30 billion. The deal is expected to close in the first half of 2025. For
11235-399: Was the first company to produce and sponsor a prime-time serial, a 1965 spin-off of As the World Turns called Our Private World . In 1979, PGP produced Shirley , a prime-time NBC series starring Shirley Jones , which lasted 13 episodes. They also produced TBS ' first original comedy series, Down to Earth , which ran from 1984 to 1987 (110 episodes were produced). They also distributed
11342-559: Was the first health-related divestiture under the brand-restructuring operation. The deal included a fully paid-up license to the Vicks VapoSteam trademarks and the U.S. license of P&G's Vicks VapoPad trademarks for scent pads. Most Vicks VapoSteam and VapoPads are used in Vicks humidifiers, vaporizers and other health care devices already marketed by Helen of Troy. Later that same year in July,
11449-420: Was valued at over US$ 221.5 billion in October 2018. The company ranked No. 42 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. As of July 1, 2016 , the company structure has been categorized into ten categories and six selling and market organizations. As of March 2024 the board of directors of Procter & Gamble has 15 members: Previous members of
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