90-459: Raw Fury AB is a Swedish video game publisher , specialising in the publication of indie games , based in Stockholm . The company was founded in 2015 by Jonas Antonsson and Gordon Van Dyke. The company was founded in 2015 by Jonas Antonsson, ex- vice-president of mobile for Paradox Interactive , and Gordon Van Dyke, formerly a producer for EA DICE on the various Battlefield titles. The company
180-434: A Fortune 500 company with over one thousand employees. In February 1982, Hawkins arranged a meeting with Don Valentine of Sequoia Capital to discuss financing his new venture, Amazin' Software. Valentine encouraged Hawkins to leave Apple, where the latter served as Director of Product Marketing, and allowed Hawkins to use Sequoia Capital's spare office space to start the company. Trip Hawkins incorporated and established
270-463: A Stanford MBA classmate, Jeff Burton from Atari for international business development. The business plan was again refined in September and reissued on October 8, 1982. By November, the employee headcount rose to 11, including Tim Mott, Bing Gordon , David Maynard, and Steve Hayes. Having outgrown the office space provided by Sequoia Capital, the company relocated to a San Mateo office that overlooked
360-507: A bigger company, albeit with Viacom as the potential bidder. In May 2008, EA announced that it would purchase the assets of Hands-On Mobile Korea, a South Korean mobile game developer and publisher. The company became EA Mobile Korea. In September 2008, EA dropped its buyout offer of Take-Two. No reason was given. As of November 6, 2008, it was confirmed that Electronic Arts is closing their Casual Label & merging it with their Hasbro partnership with The Sims Label. EA also confirmed
450-539: A black & white animation tool called Studio/1, and a series of Paint titles called Studio/8 and Studio/32 (1990). Relationships between Electronic Arts and their external developers often became difficult when the latter missed deadlines or diverged from the former's creative directions. In 1987, EA released Skate or Die! , their first internally developed game. EA continued publishing their external developers' games while experimenting with their internal development strategy. This led to EA's decision of purchasing out
540-417: A conference call with reporters, stated that their poor performance in the fourth quarter was not due entirely to the poor economy, but also to the fact that they did not release any blockbuster titles in the quarter. In the quarter ending December 31, 2008, the company lost US$ 641 million . On February 2, 2009, Ludlum Entertainment had signed a deal with Electronic Arts to grant exclusive rights to bring
630-461: A direct competitor to Valve 's Steam and Epic Games ' Store . EA also owns and operates major gaming studios such as DICE , Motive Studio , BioWare , and Respawn Entertainment . Trip Hawkins had been an Apple Inc. employee since 1978, at a time when the firm had only about fifty employees. Over the next four years, the market for home personal computers skyrocketed. By 1982, Apple had completed its initial public offering (IPO) and become
720-722: A final deal that would have had NBCUniversal spun out from Comcast before bringing EA within it. Amazon was also mentioned as a possible customer for EA; CNBC reported in late August that Amazon was no longer interested in a takeover. In January 2023, EA cancelled development on Apex Legends Mobile and Battlefield Mobile, leading to the shutdown of developer Industrial Toys . On February 28, 2023, EA eliminated 200 QA testers from its Baton Rouge, Louisiana office. The testers predominantly worked on Respawn Entertainment 's Apex Legends battle royale game. On March 29, EA announced it would lay off 6% of its workforce, or 775 employees. In June 2023, EA announced an internal reorganization of
810-493: A gradual increase in stock value. In July 2015, Electronic Arts reached an all-time high with a stock value of US$ 71.63, surpassing the previous February 2005 record of $ 68.12. This is also up 54% from $ 46.57 in early January 2015. The surge was partly attributed to EA's then-highly anticipated Star Wars Battlefront reboot, which released one month before Star Wars: The Force Awakens , also highly anticipated. During E3 2015 , EA vice-president Patrick Söderlund announced that
900-531: A group that will complement their objectives." This statement comes a week after EA announced it was laying off 6% about 600 of their staff positions and had a US$ 310 million net loss for the quarter. Due to the 2008 economic crisis , Electronic Arts had a poorer than expected 2008 holiday season, moving it in February 2009 to cut approximately 1,100 jobs, which it said represented about 11% of its workforce. It also closed 12 of their facilities. Riccitiello, in
990-764: A group, they have had mixed performance. At present, Electronic Arts is the only third-party publisher present in the S&;P 500 diversified list of large U.S. corporations; in April 2010, it entered the Fortune 500 for the first time. Hype over video game publisher stocks has been breathless at two points: Electronic Arts Electronic Arts Inc. ( EA ) is an American video game company headquartered in Redwood City, California . Founded in May 1982 by former Apple employee Trip Hawkins ,
SECTION 10
#17328522771561080-555: A licensing agreement to develop and release EA's titles, like John Madden Football , FIFA International Soccer , Shaq Fu , Jungle Strike and Urban Strike for various consoles. In 1995, Electronic Arts won the European Computer Trade Show award for best software publisher of the year. As the company was still expanding, they opted to purchase space in Redwood Shores, California in 1995 for construction of
1170-536: A lower quality of the 3DO's software library as a backfiring of its liberal license policy, it fell further behind and lost competition. Electronic Arts dropped its support for 3DO in favor of the PlayStation, 3DO's production ceased in 1996 and, for the remainder of the company's lifetime, 3DO developed video games for other consoles and the IBM PC until it folded in 2003. In 1994, Electronic Arts and THQ signed
1260-520: A mistake, often stripping smaller studios of its creative talent. Riccitiello said that the city-state model allows independent developers to remain autonomous to a large extent, and cited Maxis and BioWare as examples of studios thriving under the new structure. During 2007, EA announced that it would be bringing some of its major titles to the Mac . EA also released Battlefield 2142 , Command & Conquer 3: Tiberium Wars , Crysis , Harry Potter and
1350-531: A multi-year pact to broadcast Madden NFL competitive matches across the world through its Competitive Gaming Division arm. On August 14, 2018, Patrick Söderlund announced his departure from EA as its vice-president and chief design officer, after serving twelve years with the company. With Söderlund's departure, the SEED group was moved as part of EA's studios, while the EA Originals and EA Partners teams were moved under
1440-459: A new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics. ... In the days and weeks ahead, we will make further announcements on the reporting structure for the other businesses in the Casual Label including EA Mobile, Pogo, Media Sales and Online Casual Initiatives. Those businesses remain growth priorities for EA and deserve strong support in
1530-487: A new headquarters, which was completed in 1998. Early in 1997, Next Generation identified Electronic Arts as the only company to regularly profit from video games over the past five years, and noted it had "a critical track record second to none". In 1999, EA replaced their long-running Shapes logo with one based on the EA Sports logo used at the time. EA also started to use a brand-specific structure around this time, with
1620-547: A new packaged version of Crysis 2 that included all the downloadable content without the storefront features, EA did not publish any additional games on Steam until 2019, instead selling all personal computer versions of games through Origin. In July 2011, EA announced that it had acquired PopCap Games , the company behind games such as Plants vs. Zombies , Peggle and Bejeweled . EA continued its shift toward digital goods in 2012, folding its mobile-focused EA Interactive (EAi) division "into other organizations throughout
1710-521: A partnership in which EA becomes an exclusive major supplier of mobile games to Nokia mobile devices through the Nokia Content Discoverer. In the beginning, Nokia customers were able to download seven EA titles ( Tetris , Tetris Mania , The Sims 2 , Doom , FIFA 06 , Tiger Woods PGA Tour 06 and FIFA Street 2 ) on the holiday season in 2006. Rick Simonson is the executive vice-president and director of Nokia and starting from 2006
1800-664: A remaining 14.8% stake in it in 2010. Since June 2023, the company is organized in two main divisions: EA Entertainment Technology & Central Development (EA Entertainment for short, formerly EA Games) and EA Sports. First introduced in 1991 as the Electronic Arts Sports Network, before being renamed due to a trademark dispute with ESPN, EA Sports publishes all the sports games from EA, including FC , Madden NFL , Fight Night , NBA Live , NCAA Football , Cricket , NCAA March Madness , Tiger Woods PGA Tour , NHL , NASCAR and Rugby . FIFA
1890-469: A series of companies they identify as successful, as well as the decision to release annualized franchises to cut budget costs. Because of Trip Hawkins' obsession of simulating a sports game, he signed a contract with football coach John Madden that led to EA's developing and releasing annual Madden NFL games. In 1988, EA published a flight simulator game exclusively for Amiga, F/A-18 Interceptor , with filled-polygon graphics that were advanced for
SECTION 20
#17328522771561980-557: A subsidiary of EA. Wilson stated that "the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport". In January 2021, Disney announced it had revived the Lucasfilm Games label for its licensed video game properties and announced new games including a new Star Wars game that would be developed by Ubisoft aimed for release in 2023, indicating that EA's ten-year exclusive license in 2013 to
2070-517: A takeover bid for rival game company Take-Two Interactive . After its initial offer of US$ 25 per share, all cash stock transaction offer was rejected by the Take-Two board, EA revised it to US$ 26 per share, a 64% premium over the previous day's closing price and made the offer known to the public. Rumours had been floating around the Internet prior to the offer about Take-Two possibly being bought over by
2160-429: A wider consumer pool and have access to distribute to a big network. Although they have creative constraints within game development and marketing, they often focus and follow market trends. They have a higher demand to attain commercial success. Examples of AAA video game publishers are Electronic Arts , Ubisoft , and Activision . Indie game publishers are companies that work with independent developers. Their focus
2250-469: Is a discounted series of EA Sports. In 2011, Forbes ranked EA Sports eighth on their list of most valuable sports brands, with a value of $ 625 million . EA All Play is a mobile-oriented label that, since 2012, publishes digital titles like The Simpsons ' , Tetris , and Battlefield , as well as Hasbro board games like Scrabble . The EA Competitive Gaming Division (CGD), founded in 2015 by Peter Moore and currently headed by Todd Sitrin,
2340-632: Is affiliated with John Riccitiello and are partners. In February 2007, Probst stepped down from the CEO job while remaining on the board of directors. His handpicked successor is John Riccitiello , who had worked at EA for several years previously, departed for a while, and then returned. Riccitiello previously worked for Elevation Partners , Sara Lee and PepsiCo . In June 2007, new CEO John Riccitiello announced that EA would reorganize itself into four labels, each with responsibility for its own product development and publishing (the city-state model). The goal of
2430-576: Is associated with high risk : AAA game publishers produce and create games that are high budget and groundbreaking. They are advanced in technology and forward the boundaries of technology and creativity in the video game world. AAA game publishers often produce popular and blockbuster games. These publishers have the financial resource and means to fund large game development projects. These publishers implement and fund marketing and distribution to guarantee reach and exposure for their games. With their funds to market they are able to advertise and reach
2520-528: Is due to its strategy of platform-agnostic development and the creation of strong multi-year franchises. EA was the first publisher to release yearly updates of its sports franchises— Madden , FIFA , NHL , NBA Live , Tiger Woods , etc.—with updated player rosters and small graphical and gameplay tweaks. Recognizing the risk of franchise fatigue among consumers, EA announced in 2006 that it would concentrate more of its effort on creating new original intellectual property. In September 2006, Nokia and EA announced
2610-516: Is located in Stockholm and Vancouver . EA announced the closure of Visceral Games in October 2017. Prior, Visceral had been supporting EA's other games but was also working on a Star Wars title named Project Ragtag since EA's acquisition of the Star Wars license, even hiring Amy Hennig to direct the project. While EA did not formally give a reason for the closure, industry pundits believed that EA
2700-611: Is on developing games that promotes creativity and originality. Developers have creative control over their games. These publishers implement intimate collaborations between the publishers and the developers. Often stand out in the video game market due to the more unique genres. Indie game publishers have restrict marketing budgets and have small audience reach and visibility. Examples of Indie video game publishers are Devolver Digital , Annapurna Interactive and Raw Fury . Mobile game publishers produce and specialize in video games on smartphones and tablet devices. They take advantage of
2790-624: Is the group dedicated on enabling global eSports competitions on EA's biggest franchises including FIFA , Madden NFL , Battlefield and more. The Search for Extraordinary Experiences Division (SEED) was revealed at the 2017 Electronic Entertainment Expo as a technology research division and incubator, using tools like deep learning and neural networks to bring in player experiences and other external factors to help them develop more immersive narratives and games. SEED has offices in Los Angeles and Stockholm. EA Partners co-publishing program
Raw Fury - Misplaced Pages Continue
2880-588: The James Bond property, DreamWorks Interactive , and eventually DICE ; in the latter two cases, these studios were acquired by EA as part of the EA DICE family. In 2003, EA's president John Riccitiello pushed for a renaming of the EA Distribution label, seeing the potential to bring in more independent developers and additional revenue streams. While they rebranded the label as EA Partners in 2003, Riccitiello left EA
2970-607: The NCAA , EA announced in February 2021 that it was returning to college sports with a planned EA Sports College Football title to likely be released in 2023. The company announced its plans to extend its mobile commitment in February 2021 by acquiring Glu Mobile in an deal estimated worth $ 2.1 billion . The acquisition was completed by the end of April 2021. The Public Investment Fund of Saudi Arabia acquired 7.4 million shares of EA, valued at $ 1.1 billion , in February 2021. Former CEO and current chairman Probst stated in May 2021 he
3060-581: The PlayStation 2 launch title X-Squad . The second; Square Electronic Arts L.L.C., would publish Square's titles in North America. The venture was described as a success by Square, as it allowed the company to release more of their titles in the North American market. In February 2003, with the preparation of Square and Enix's merger into Square Enix ; both partnerships were announced to be dissolved at
3150-597: The San Francisco Airport landing path. When he incorporated the company, Hawkins originally chose Amazin' Software as their company name, but his other early employees of the company universally disliked the name; as a result, the company changed its name to Electronic Arts in November 1982. He scheduled an off-site meeting in the Pajaro Dunes , where the company once held such off-site meetings. Hawkins had developed
3240-445: The Star Wars property was likely not extended. EA still maintained a non-exclusive license to Star Wars games, affirming more titles would be coming following this announcement. As of February 2021, EA's Star Wars games had sold more than 52 million copies and brought in more than $ 3 billion in revenue. After a six-year absence from producing college sports-based game due to legal issues related to student athlete likenesses with
3330-705: The 2004 holiday season, EA responded by making several large sports licensing deals which include an exclusive agreement with the NFL , and in January 2005, a 15-year deal with ESPN . The ESPN deal gave EA exclusive first rights to all ESPN content for sports simulation games. On April 11, 2005, EA announced a similar, 6-year licensing deal with the Collegiate Licensing Company (CLC) for exclusive rights to college football content. Much of EA's success, both in terms of sales and with regards to its stock market valuation,
3420-579: The 21st century, EA develops and publishes games of established franchises, including Battlefield , Need for Speed , The Sims , Medal of Honor , Command & Conquer , Dead Space , Mass Effect , Dragon Age , Army of Two , Apex Legends , and Star Wars , as well as the EA Sports titles FC , FIFA , Madden NFL , NBA Live , NHL , PGA , and UFC . Since 2022, their desktop titles appear on self-developed EA App , an online gaming digital distribution platform for PCs and
3510-677: The Amiga will blow your socks off. We think the Amiga, with its incomparable power, sound and graphics, will give Electronic Arts and the entire industry a very bright future. –Trip Hawkins, 1985 Amiga advertisement In the mid-1980s, Electronic Arts aggressively marketed products for the Amiga , a home computer introduced in 1985. Commodore had given EA development tools and prototype machines before Amiga's actual launch. For Amiga EA published some notable non-game titles. A drawing program Deluxe Paint (1985) and its subsequent versions became perhaps
3600-543: The November 2019 release of Star Wars: Jedi Fallen Order , as well as bringing the EA Access subscription service to Steam. While EA plans to continue to sell games on Origin, the move to add Steam releases was to help get more consumers to see their offerings. Due to COVID-19 lockdowns and growing demand for online games, EA's revenue grew to $ 1.4bn in the first quarter of 2020. EA rebranded both EA Access and Origin to EA Play on August 18, 2020, but otherwise without changing
3690-620: The Order of the Phoenix , Madden NFL 08 , Need for Speed: Carbon , and Spore for the Mac. All of the new games have been developed for the Macintosh using Cider, a technology developed by TransGaming that enables Intel -based Macs to run Windows games inside a translation layer running on Mac OS X. They are not playable on PowerPC-based Macs. In February 2008, it was revealed that Electronic Arts had made
Raw Fury - Misplaced Pages Continue
3780-598: The U.S., five in the United Kingdom, six in Continental Europe , and eight elsewhere. The majority of these companies and studios are now defunct , with some having been merged into other entities. Of the six companies which EA purchased a stake in, two remaining companies are based in the U.S., while three other U.S. companies are defunct. After acquiring a 19.9% stake in France-based Ubisoft in 2004, EA sold
3870-406: The ability to publish larger projects while continuing to still fund smaller projects and experimental art." In October 2021, Raw Fury announced that they had entered into a first-look deal with DJ2 Entertainment to develop television and film projects. Video game publisher A video game publisher is a company that publishes video games that have been developed either internally by
3960-516: The cancellation of a first-person shooter set in the Star Wars universe, and that the company would be moving away from licensed IP in favor of EA-owned franchises. In July 2024, actor labor union Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), which also has numerous video game voice actors as members, would initiate a labor strike against a number of video publisher, including EA, over concerns about lack of A.I. protections not only video game actors, but also
4050-508: The company leveraged to leapfrog its early competitors. Promoting its developers was a trademark of EA's early days. Games were sold in square packages modeled after album covers (such as those for 1983's M.U.L.E. and Pinball Construction Set ). Hawkins thought the packaging would both save costs and convey an artistic feeling. EA routinely referred to their developers as "artists" and gave them photo credits in their games and full-page magazine ads. Their first such ad, accompanied by
4140-552: The company said that current CFO and COO Blake Jorgensen would be stepping down by mid-2022. The company's COO role was taken over by Chief Studios Officer Laura Miele , while a search for a new CFO was launched. Longtime Microsoft executive Chris Suh was later appointed as CFO in March 2022. Industry reports around May 2022 asserted that EA had been looking to be acquired by larger media firms, including Disney, Apple, and Comcast / NBCUniversal . These reports said that EA had been nearing
4230-481: The company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die! The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991. Into
4320-606: The company with a personal investment of an estimated US$ 200,000 on May 27, 1982. For more than seven months, Hawkins refined his Electronic Arts business plan . With aid from his first employee (with whom he worked in marketing at Apple), Rich Melmon, the original plan was written, mostly by Hawkins, on an Apple II in Sequoia Capital's office in August 1982. During that time, Hawkins also employed two of his former staff from Apple, Dave Evans and Pat Marriott, as producers , and
4410-567: The company would start investing more on smaller titles such as Unravel so as to broaden the company's portfolio. On December 10, 2015, EA announced a new division called Competitive Gaming Division, which focuses on creating competitive game experience and organizing ESports events. It was once headed by Peter Moore . In May 2016, Electronic Arts announced that they had formed a new internal division called Frostbite Labs. The new department specializes in creating new projects for virtual reality platforms, and "virtual humans". The new department
4500-457: The company's Strategic Growth group. On February 6, 2019, Electronic Arts' stock value was hit by a decline of 13.3%, the worst decline since Halloween 2008. This was largely due to the marketing of their anticipated title Battlefield V , which was released after the holiday season of October 2018. Stocks were already declining since late August, when EA announced that Battlefield V ' s release would be delayed until November. Upon release,
4590-433: The company's chief marketing officer. On August 23, EA announced it was eliminating 50 roles at BioWare , or 20% of its workforce. A group of former employees later sued EA, seeking better severance following their layoffs. In December 2023, EA laid off an unknown number of Codemasters employees. In February 2024, EA announced that it would lay off 670 employees, or 5% of its global workforce. The cuts came with
SECTION 50
#17328522771564680-452: The company, specifically those divisions led by EA Labels president Frank Gibeau, COO Peter Moore, and CTO Rajat Taneja, and EVP of digital Kristian Segerstrale." On March 18, 2013, John Riccitiello announced that he would be stepping down as CEO and a member of the Board of Directors on March 30, 2013. Larry Probst was also appointed executive chairman on the same day. Andrew Wilson was named as
4770-499: The company. In June 2011, EA launched Origin , an online service to sell downloadable games for personal computers directly to consumers. Around this time, Valve , which runs Steam in direct competition with Origin, announced changes to storefront policy disallowing games that used in-game purchases that were not tied to Steam's purchasing process, and removed several of EA's games, including Crysis 2 , Dragon Age II , and Alice: Madness Returns in 2012. Although it released
4860-525: The company. CEO Andrew Wilson announced a realignment of the company into two organizations – EA Sports and EA Entertainment – both of which would report directly to him, having Laura Miele, previously Chief Studios Officer and COO, as the president of EA Entertainment, and Cam Weber, formerly EVP and group General Manager of EA Sports as president of EA Sports. Vince Zampella , Samantha Ryan, and Jeff Karp continued on EA Entertainment, leading and overseeing specific studios under EA Entertainment. Also announced in
4950-526: The costs of these elements in anticipation of the game's full November 2017 launch, but they were reportedly told by Disney to disable all microtransactions until they could come up with a fairer monetization scheme. By March 2018, EA had developed a fairer system that eliminated the pay to win elements and drastically reduced costs for unlocking characters. The controversy over Battlefront II 's loot boxes led to an 8.5% drop in stock value in one month—about $ 3.1 billion and impacted EA's financial results for
5040-515: The data to public forums and threatening to release more if their demands were not met. EA acquired mobile game developer Playdemic Studios in Manchester, England from Warner Bros. Interactive Entertainment in June 2021 for $ 1.4 billion , following the merger of Discovery, Inc. with WarnerMedia . As of June 2021, the acquisition was expected to complete by 2022. In their SEC filings in September 2021,
5130-523: The deal did not include those properties, so Cut the Rope became published by ZeptoLab , and Angry Birds became published by Rovio Entertainment . On May 4, 2011, EA reported $ 3.8 billion in revenues for the fiscal year ending March 2011, and on January 13, 2012, EA announced that it had exceeded $ 1 billion in digital revenue during the previous calendar year. In a note to employees, EA CEO John Riccitiello called this "an incredibly important milestone" for
5220-634: The departure of Kathy Vrabeck, who was given the position as former president of the EA Casual Division in May 2007. EA made this statement about the merger: "We've learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. With the retirement and departure of Kathy Vrabeck, EA is reorganizing to integrate casual games—development and marketing—into other divisions of our business. We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be
5310-859: The end of March with each partner buying the other's shares. Electronic Arts Square was renamed as Electronic Arts K.K. and began self-publishing EA's titles in Japan from then on while Square Electronic Arts was folded under Square Enix's North American operations. In 2004, EA made a multimillion-dollar donation to fund the development of game production curriculum at the University of Southern California's Interactive Media Division . On February 1, 2006, Electronic Arts announced that it would cut worldwide staff by 5 percent. On June 20, 2006, EA purchased Mythic Entertainment , who are finished making Warhammer Online . After Sega's ESPN NFL 2K5 successfully grabbed market share away from EA's dominant Madden NFL series during
5400-416: The end of its financial quarter ending March 31, 2019, Wilson announced they were cutting about 350 jobs, or about 4% of its workforce, primarily from their marketing, publishing, and operations divisions. Wilson stated the layoffs were necessary to "address our challenges and prepare for the opportunities ahead". EA announced in October 2019 that it would be returning to release games on Steam, starting with
5490-419: The film company United Artists , Steve Hayes opposed, saying, "We're not the artists, they [the developers] are..." This statement from Hayes immediately tilted sentiment towards Electronic Arts and the name was unanimously endorsed and adopted later in 1982. He recruited his original employees from Apple, Atari, Xerox PARC, and VisiCorp, and got Steve Wozniak to agree to sit on the board of directors. Hawkins
SECTION 60
#17328522771565580-420: The following quarters. Furthermore, the visibility of this controversy led to debate at government levels around the world to determine if loot boxes were a form of gambling and if they should be regulated. In January 2018, EA announced eMLS, a new competitive league for EA Sports' FIFA 18 through its Competitive Gaming Division (CGD) and MLS . That same month, EA teamed up with ESPN and Disney XD in
5670-493: The game was met with a mixed reception, and EA sold one million fewer copies than their expected figure of 7.3 million. Also attributed to the stock plunge was the game's lack of the game mode Battle Royale , popularized by PlayerUnknown's Battlegrounds and then Fortnite . Stocks then surged 9.6% with the surprise release of Apex Legends , which garnered 25 million players in just one week, smashing Fortnite ' s record of 10 million players in two weeks. In advance of
5760-607: The games they publish. Other functions usually performed by the publisher include deciding on and paying for any licenses that are used by the game; paying for localization ; layout, printing, and possibly the writing of the user manual; and the creation of graphic design elements such as the box design. Some large publishers with vertical structure also own publishing subsidiaries (labels). Large publishers also attempt to boost efficiency across all internal and external development teams by providing services such as sound design and code packages for commonly needed functionality. Because
5850-439: The ideas of treating software as an art form and calling the developers "software artists". Hence, the latest version of the business plan suggested the name "SoftArt". Hawkins and Melmon knew the founders of Software Arts , the creators of VisiCalc , and thought their permission should be obtained. Dan Bricklin did not want the name used because it sounded too similar (perhaps " confusingly similar ") to Software Arts ; however,
5940-403: The main publishing side of the company rebranding to EA Games. The EA Sports brand was retained for major sports titles, the new EA Sports Big label would be used for casual sports titles with an arcade twist, and the full Electronic Arts name would be used for co-published and distributed titles. EA began to move toward direct distribution of digital games and services with the acquisition of
6030-662: The most famous piece of software available for Amiga platform. In addition, EA's Jerry Morrison conceived the idea of a file format that could store images, animations, sounds, and documents simultaneously, and would be compatible with third-party software. He wrote and released to the public the Interchange File Format , which soon became an Amiga standard. Other Amiga programs released by EA included Deluxe Music Construction Set , Instant Music and Deluxe Paint Animation . Some of them, most notably Deluxe Paint , were ported to other platforms. For Macintosh EA released
6120-475: The name concept was liked by all the attendees. Hawkins had also recently read a bestselling book about the film studio United Artists and liked the reputation that the company had created. Hawkins said everyone had a vote, but they would lose it if they went to sleep. Hawkins liked the word "electronic", and various employees had considered the phrases "Electronic Artists" and "Electronic Arts". When Gordon and others pushed for "Electronic Artists", in tribute to
6210-1212: The new CEO of EA by September 2013. In April 2013, EA announced a reorganization which was to include dismissal of 10% of their workforce, consolidation of marketing functions which were distributed among the five label organizations, and subsumption of Origin operational leadership under the President of Labels. EA acquired the lucrative exclusive license to develop games within the Star Wars universe from Disney in May 2013, shortly after Disney's closure of its internal LucasArts game development in 2013. EA secured its license from 2013 through 2023, and began to assign new Star Wars projects across several of its internal studios, including BioWare , DICE , Visceral Games , Motive Studios , Capital Games and external developer Respawn Entertainment . In April 2015, EA announced that it would be shutting down various free-to-play games in July of that year, including Battlefield Heroes , Battlefield Play4Free , Need for Speed: World , and FIFA World . The reorganization and revised marketing strategy lead to
6300-477: The new entity. By fall 2012, both Muzyka and Zeschuk had chosen to depart the merged entity in a joint retirement announcement. On November 9, 2009, EA announced layoffs of 1,500 employees, representing 17% of its workforce, across a number of studios including EA Tiburon, Visceral Games , Mythic and EA Black Box . Also affected were "projects and support activities" that, according to Chief Financial Officer Eric Brown "don't make economic sense", resulting in
6390-581: The popular online gaming site Pogo.com in 2001. In 2009, EA acquired the London-based social gaming startup Playfish . In December 1997, Electronic Arts ended their Japanese publishing joint-venture with Victor Entertainment , entitled Electronic Arts Victor , and purchased out Victor's 35% stake in the venture. On May 1, 1998, Electronic Arts announced the formation of two joint-ventures with Square . The first; Electronic Arts Square K.K., would publish Electronic Arts' titles in Japan and also developed
6480-471: The publisher often finances development, they usually try to manage development risk along with a staff of producers or project managers to monitor the developer's progress, critique ongoing development, and assist as necessary. Most video games created by an external video game developer are paid for with periodic advances on royalties. These advances are paid when the developer reaches certain stages of development, called milestones . Video game publishing
6570-453: The publisher or externally by a video game developer . They often finance the development, sometimes by paying a video game developer (the publisher calls this external development ) and sometimes by paying an internal staff of developers called a studio . The large video game publishers also distribute the games they publish, while some smaller publishers instead hire distribution companies (or larger video game publishers) to distribute
6660-491: The reorganization was to empower the labels to operate more autonomously, streamline decision-making, increase creativity and quality, and get games into the market faster. This reorganization came after years of consolidation and acquisition by EA of smaller studios, which some in the industry blamed for a decrease in quality of EA titles. In 2008, at the DICE Summit, Riccitiello called the earlier approach of "buy and assimilate"
6750-447: The same day, CFO Chris Suh and chief experience officer Chris Bruzzo would be leaving the company at the end of the month, with the first leaving for another company while the other going to retire. In place of Suh as CFO came Stuart Canfield, a 20-year veteran of the company who had most recently been serving as SVP of enterprise finance and investor relations, while the company's new chief experiences officer became David Tinson, previously
6840-482: The same time, the company moved headquarters within Stockholm to cope with its growing employee count, which reached roughly 40 people worldwide. In August 2021, Altor Equity Partners acquired a majority ownership of Raw Fury for an undisclosed price. Raw Fury said, "The experience and monetary boost that Altor brings to the table will allow us to increase our production capacity and add to the team at Raw Fury, giving us
6930-465: The shutdown of popular communities such as Battlefield News and the EA Community Team. These layoffs also led to the complete shutdown of Pandemic Studios . In October 2010, EA announced the acquisition of England-based iPhone and iPad games publisher Chillingo for US$ 20 million in cash. Chillingo published the popular Angry Birds for iOS and Cut the Rope for all platforms, but
7020-440: The slogan "We see farther," was the first video game advertisement to feature software designers. EA shared lavish profits with their developers, which added to their industry appeal. The Amiga will revolutionize the home computer industry. It's the first home machine that has everything you want and need for all the major uses of a home computer, including entertainment, education and productivity. The software we're developing for
7110-409: The subscription price or services offered as part of a streamlining effort. In December 2020, EA placed a bid to buy Codemasters , a British developer of racing games, in a deal worth $ 1.2 billion, outbidding an earlier offer placed by Take-Two Interactive . The acquisition, agreed to by Codemasters, was completed by February 18, 2021, with all shares of Codemasters transferred to Codex Games Limited,
7200-564: The time. Another significant Amiga release (also initially available for Atari ST, later converted for other platforms) was Populous (1989) developed by Bullfrog Productions . It was a pioneering title in the genre that was later called " god games ". In 1990, Electronic Arts began producing console games for the Nintendo Entertainment System , after previously licensing its computer games to other console-game publishers. In 1991, Trip Hawkins stepped down as EA's CEO and
7290-445: The use of A.I to replicate an actor’s voice, or create a digital replica of their likeness. Since 1983 and the 1987 release of its Skate or Die! , Electronic Arts has respectively published and developed games, bundles, as well as a handful of earlier productivity software. As of April 2021, Electronic Arts' largest acquisition is the purchase of Glu Mobile , for $ 2.4 billion. Of the 39 companies acquired by EA, 20 are based in
7380-704: The widespread appeal and rise of mobile gaming. These publishers enhance games for touch based interfaces and devices. They are proficient in designing monetization tactics for mobile platforms. Mobile game publishers have a comprehensive understanding of the mobile gaming market. They have proficiency in strategies for engagement and user acquisition for mobile sites. For mobile gaming there is access through app stores for distribution channels. There are obstacles with monetization due to lack of in-app purchase and free-to-play(F2P) models . Examples of Mobile game publishers are Supercell , King , and Zynga . Numerous video game publishers are traded publicly on stock markets . As
7470-426: The work of Robert Ludlum into video gaming. As of early May 2009, the subsidiary studio EA Redwood Shores was known as Visceral Games. On June 24, 2009, EA announced it would merge two of its development studios, BioWare and Mythic into one single role-playing video game and MMO development powerhouse. The move placed Mythic under control of BioWare as Ray Muzyka and Greg Zeschuk went in direct control of
7560-652: Was announced in April 2015 as a "publisher for boutique and indie games", calling themselves an "UnPublisher" as they intend to support developers by "dismantl[ing] how publishing traditionally works" and providing supportive services that better serve indie game development. In July 2016, Karl Magnus Troedsson stepped down as general manager of EA DICE to become a partner and co-owner of Raw Fury. In early September 2019, Raw Fury opened an internal development studio located in Zagreb , Croatia, to aid external developers with porting , quality assurance , and other support matters. At
7650-758: Was concerned about the principally single-player game which would be difficult to monetize, as well as the slow pace of development. EA's original approach to the microtransactions in Star Wars Battlefront II sparked an industry-wide debate on the use of random-content loot boxes . While other games had used loot boxes, EA's original approach within Battlefront II from its early October 2017 launch included using such mechanics for pay to win gameplay elements, as well as locking various Star Wars characters behind expensive paywalls, leading several gaming journalists and players to complain. EA modified some of
7740-407: Was dedicated to publishing and distributing games developed by third-party developers. EA Partners began as EA Distribution, formed in 1997 and led by Tom Frisina, a former executive from Accolade and Three-Sixty who helped both companies find third-party developers as to provide publishing support for them. Frisina's early partners included Looking Glass Studios , MGM Interactive for the rights to
7830-451: Was determined to sell directly to buyers. Combined with the fact that Hawkins was pioneering new game brands, this made sales growth more challenging. Retailers wanted to buy known brands from existing distribution partners. Former CEO Larry Probst arrived as VP of Sales in late 1984 and helped expand the already successful company. This policy of dealing directly with retailers gave EA higher margins and better market awareness, key advantages
7920-460: Was intended to appeal to the PC market. Electronic Arts was The 3DO Company's primary partner in sponsoring their console, showcasing on it their latest games. With a retail price of US$ 700 (equivalent to $ 1,476.43 in 2023) compared to its competitors' $ 100, the console lagged in sales, and with the 1995 arrival to North America of Sony's PlayStation , a cheaper and more powerful alternative, combined with
8010-553: Was retiring from the company. Current EA CEO Wilson took over as chairman. In June 2021, EA confirmed that they had suffered a data breach, with game and engine source code taken from their servers, including the source for the Frostbite Engine and FIFA 21 ; EA assured no player or user data had been obtained. Hackers that had taken the code had started selling it around on the dark web . The perpetuators of this breach began to extort EA for money in July, releasing small portions of
8100-407: Was succeeded by Larry Probst. Hawkins went on to found the now-defunct 3DO Company , but still remained EA's chair until July 1994. In October 1993, 3DO developed the 3DO Interactive Multiplayer , which at the time was the most powerful game console. Once a critic of game consoles, Hawkins had conceived a console that unlike its competitors would not require a first-party license to be marketed, and
#155844