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139-555: The Spectrum brand name was first introduced in 2014. Prior to that, these services were marketed primarily under the Charter brand. Following the acquisitions of Time Warner Cable and Bright House Networks by Charter in 2016, these operations also merged into the Spectrum brand. Time Warner Cable first launched what would become Road Runner with a 1995 market test in Elmira, New York , under

278-444: A mobile virtual network operator service. Spectrum utilizes their service area's Wi-Fi network for extended network coverage, while Verizon Wireless provides the network Spectrum Mobile utilizes for mobile service, both a traditional 4G network and newer 5G network. On June 26, 2018, Charter Communications announced it had given L.A.'s Finest a series order for a first season consisting of 13 episodes. The series premiered as

417-439: A target audience . Marketers tend to treat brands as more than the difference between the actual cost of a product and its selling price; rather brands represent the sum of all valuable qualities of a product to the consumer and are often treated as the total investment in brand building activities including marketing communications. Consumers may look on branding as an aspect of products or services, as it often serves to denote

556-469: A titulus pictus . The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Roman marks or inscriptions were applied to a very wide variety of goods, including, pots, ceramics, amphorae (storage/shipping containers) and on factory-produced oil-lamps. Carbonized loaves of bread , found at Herculaneum , indicate that some bakers stamped their bread with

695-469: A 75% controlling interest in The CW; WBD and Paramount would each retain a 12.5% ownership interest in the network. Nexstar stated that Mark Pedowitz would remain chairman and CEO of the network. WBD and Paramount would still produce content for The CW as the network's main content suppliers, but Nexstar stated that the arrangement would be for the 2022–23 broadcast season , and it was given "the option to extend

834-512: A Web site dedicated to stop the movement. Other Web sites have been recently following the Time Warner Cable cap plans that were already following broadband Internet providers metering and capping plans. U.S. Senator Chuck Schumer and Congressman Eric Massa , both of whom represent portions of the Rochester, New York market that would be affected by the changes, announced their opposition to

973-636: A brand may recognize that advertising touchpoints are most effective during the pre-purchase experience stage therefore they may target their advertisements to new customers rather than to existing customers. Overall, a brand has the ability to strengthen brand equity by using IMC branding communications through touchpoints. Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers . One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM

1112-400: A brand may showcase its primary attribute as environmental friendliness. However, a brand's attributes alone are not enough to persuade a customer into purchasing the product. These attributes must be communicated through benefits , which are more emotional translations. If a brand's attribute is being environmentally friendly, customers will receive the benefit of feeling that they are helping

1251-403: A brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola , but also protects the distinctive Spencerian script and the contoured shape of the bottle. Brand identity

1390-463: A brand with consumers. For example, a jingle or background music can have a positive effect on brand recognition, purchasing behaviour and brand recall. Therefore, when looking to communicate a brand with chosen consumers, companies should investigate a channel of communication that is most suitable for their short-term and long-term aims and should choose a method of communication that is most likely to reach their target consumers. The match-up between

1529-478: A brand, the more they trusted the brand. This suggests that a company could look to employ a social-media campaign to gain consumer trust and loyalty as well as in the pursuit of communicating brand messages. McKee (2014) also looked into brand communication and states that when communicating a brand, a company should look to simplify its message as this will lead to more value being portrayed as well as an increased chance of target consumers recalling and recognizing

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1668-508: A broad range of goods. In 1266, makers' marks on bread became compulsory in England. The Italians used brands in the form of watermarks on paper in the 13th century. Blind stamps , hallmarks , and silver-makers' marks —all types of brand—became widely used across Europe during this period. Hallmarks, although known from the 4th-century, especially in Byzantium, only came into general use during

1807-567: A broader array of content. It was reported that the company had also suspended scripted development at TBS and TNT , to evaluate their strategies moving forward. The following day, Zaslav purchased approximately $ 1 million worth of WBD stock. On May 11, 2022, Warner Bros. Discovery eliminated several executive positions carried over from WarnerMedia, including Kids, Young Adults and Classics head Tom Ascheim , and general manager of TBS, TNT, and TruTV head Brett Weitz. These networks would be overseen by Finch as head of U.S. Networks, while

1946-412: A category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a particular category. Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness

2085-417: A certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of

2224-473: A consultant. WBD delivered its second-quarter earnings report on August 4, 2022. Ahead of the report, the company performed multiple cuts to HBO Max throughout July and early-August, including cutting new programming development in much of Europe, live-action children's programming development, and direct-to-streaming films—leading to the notable August 3 cancellations of the nearly-completed films Batgirl and Scoob! Holiday Haunt as tax write-offs , and

2363-408: A contractual commitment that would require any new owner to buy new programming from those companies, allowing them to reap some continual revenue through the network. The CW's then-president-and-CEO Mark Pedowitz confirmed talks of a potential sale in a memo to CW staffers, but added that "It's too early to speculate what might happen." On January 26, 2022, AT&T CEO John Stankey stated that

2502-1021: A corporation hopes to accomplish, and to explain why customers should choose one brand over its competitors. Brand personality refers to "the set of human personality traits that are both applicable to and relevant for brands." Marketers and consumer researchers often argue that brands can be imbued with human-like characteristics which resonate with potential consumers. Such personality traits can assist marketers to create unique, brands that are differentiated from rival brands. Aaker conceptualized brand personality as consisting of five broad dimensions, namely: sincerity (down-to-earth, honest, wholesome, and cheerful), excitement (daring, spirited, imaginative, and up to date), competence (reliable, intelligent, and successful), sophistication (glamorous, upper class, charming), and ruggedness (outdoorsy and tough). Subsequent research studies have suggested that Aaker's dimensions of brand personality are relatively stable across different industries, market segments and over time. Much of

2641-440: A culture of internal competition between WarnerMedia's businesses. He also expected that "investment avoidance" via the consolidation of redundant business units (such as streaming) and staff would be one of the main ways that the company would achieve its promised $ 3 billion in cost savings. On April 21, 2022, Licht and Perrette announced the shutdown of CNN's streaming service CNN+ , which had only launched two weeks prior to

2780-472: A different stage in a customer's cognitive ability to address the brand in a given circumstance. Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided recall or occasionally spontaneous recall ) and brand recognition (also known as aided brand recall ). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising. Brand recognition

2919-462: A given category, when prompted with a brand name, a larger number of consumers are typically able to recognize it. Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. For example, Disney successfully branded its particular script font (originally created for Walt Disney's "signature" logo ), which it used in

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3058-493: A high level of brand equity. Brand owners manage their brands carefully to create shareholder value . Brand valuation is a management technique that ascribes a monetary value to a brand. The word brand , originally meaning a burning piece of wood, comes from a Middle English brand , meaning "torch", from an Old English brand . It became to also mean the mark from burning with a branding iron. Branding and labeling have an ancient history. Branding probably began with

3197-507: A low-involvement purchasing decision. Brand recognition is often the mode of brand awareness that operates in retail shopping environments. When presented with a product at the point-of-sale, or after viewing its visual packaging, consumers are able to recognize the brand and may be able to associate it with attributes or meanings acquired through exposure to promotion or word-of-mouth referrals. In contrast to brand recall, where few consumers are able to spontaneously recall brand names within

3336-425: A new publicly traded company. AT&T and Discovery officially confirmed the agreement the next day; the merger would be structured as a Reverse Morris Trust , with AT&T shareholders holding a 71% interest in the new company's stock and appointing seven board members, and Discovery shareholders holding a 29% interest and appointing six board members. AT&T would receive US$ 43 billion in cash and debt from

3475-634: A new studio, which will be funded by and have an exclusive, five-year distribution deal with Warner Bros. Pictures. Warner Bros. Pictures was then divided into three business units with their own leadership: former MGM executives Michael De Luca and Pamela Abdy became the co-chairs of Warner Bros. Pictures and New Line Cinema , and temporarily oversaw the DC Films and Warner Animation Group units. Eight days later, WBD named former Discovery and Univision executive Luis Silberwasser as chairman of Sports. In July 2022, Alan Horn rejoined Warner Bros. as

3614-535: A partnership with local media company Stuff , which launched an evening newscast under the ThreeNews banner using its resources and former Newshub staff. In July 2024, CNN CEO Mark Thompson announced 100 employees would be laid off as part of a larger strategy to consolidate and integrate its television and digital operations. A week later, a smaller number of WBD employees at Max and in production, business affairs, and finance were also let go. On July 18, 2024, it

3753-409: A quarterly loss in subscribers), describing Warner Bros. Discovery as being a "far more balanced and competitive company" that would "invest at scale smartly" and not "overspend" on growth and that its streaming businesses would complement its linear television. He stated that HBO Max had "meaningful subscriber churn ", and that the planned merger of it with Discovery+ would help to reduce it by offering

3892-399: A receiver, it runs the risk of the receiver incorrectly interpreting the message. Therefore, a brand should use appropriate communication channels to positively "…affect how the psychological and physical aspects of a brand are perceived". In order for brands to effectively communicate to customers, marketers must "…consider all touch point |s, or sources of contact, that a customer has with

4031-482: A single platform with a mixture of both companies' technologies. He also noted that WBD may prioritize launching Discovery+ and HBO Max as a unified platform in markets where Discovery+ has yet to launch, such as another parts of the Asia-Pacific. On March 14, 2022, Discovery CFO Gunnar Wiedenfels—who would assume the same position post-merger—confirmed that such a transition was a long-term goal. On December 22, 2021,

4170-414: A trademark from the late 1870s, with great success. Pears' soap , Campbell's soup , Coca-Cola , Juicy Fruit chewing gum and Aunt Jemima pancake mix were also among the first products to be "branded" in an effort to increase the consumer's familiarity with the product's merits. Other brands which date from that era, such as Ben's Original rice and Kellogg's breakfast cereal, furnish illustrations of

4309-407: A trademark in the form of a 'White Rabbit", which signified good luck and was particularly relevant to women, who were the primary purchasers. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. In ancient Rome , a commercial brand or inscription applied to objects offered for sale was known as

Spectrum (brand) - Misplaced Pages Continue

4448-408: A user goes over, they will be charged $ 1 per additional gigabyte . Time Warner Cable announced they would provide a meter for users to monitor their usage. The new plan was set to begin in the summer of 2009, however due to protests they had decided against the bandwidth caps. Currently, users have unlimited bandwidth usage given that it does not exceed the predetermined data service maximum as given in

4587-509: A visual or verbal cue. For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before. When given a cue, consumers able to retrieve the memory node associated with the brand exhibit brand recognition. Often, this form of brand awareness assists customers in choosing one brand over another when faced with

4726-495: A vote to decertify IBEW Local 3. Spectrum's efforts to decertify the union has faced legal challenge, including a March 2020 decision by the National Labor Relations Board , which found "a serious and substantial issue" regarding Spectrum's efforts to decertify the union. In 2018, Charter agreed to a $ 174 million fine with New York state , in lieu of the state completely revoking its franchise to operate throughout

4865-413: Is a brand's personality . Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what

5004-420: Is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and

5143-403: Is a fundamental asset to a brand's equity , the worth of a brand's identity would become obsolete without ongoing brand communication. Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders . Five key components comprise IMC: The effectiveness of a brand's communication is determined by how accurately the customer perceives

5282-469: Is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects

5421-410: Is a relatively new approach [Phelps et al., 2004] identified to communicate with consumers. One popular method of eWOM involves social networking sites (SNSs) such as Twitter . A study found that consumers classed their relationship with a brand as closer if that brand was active on a specific social media site (Twitter). Research further found that the more consumers "retweeted" and communicated with

5560-421: Is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation . Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached

5699-442: Is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. Brand recognition (also known as aided brand recall ) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either

Spectrum (brand) - Misplaced Pages Continue

5838-406: Is stronger than brand recognition, as the brand must be firmly cemented in the consumer's memory to enable unassisted remembrance. This gives the company huge advantage over its competitors because the customer is already willing to buy or at least know the company offering available in the market. Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in

5977-564: Is the herbal paste known as chyawanprash , consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. One well-documented early example of a highly developed brand is that of White Rabbit sewing needles, dating from China's Song dynasty (960 to 1127 CE). A copper printing plate used to print posters contained a message which roughly translates as: "Jinan Liu's Fine Needle Shop: We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time." The plate also includes

6116-690: The Discovery+ and Max streaming services, as well as the video game publisher Warner Bros. Games ), and International Networks. It also holds a one-eighth stake in The CW (with Paramount Global also owning a one-eighth stake), and a majority stake in Television Food Network, G.P. (comprising Food Network and Cooking Channel ), which are co-owned by Nexstar Media Group . Warner Bros. , Turner Broadcasting System , Scripps Networks Interactive and Discovery, Inc. have conjoined histories. Warner Bros.

6255-761: The Qin dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE, and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome. Identity marks, such as stamps on ceramics, were also used in ancient Egypt. Diana Twede has argued that

6394-482: The United States Department of Justice on February 9. On March 11, 2022, the merger was approved by Discovery's shareholders. Due to the structure of the merger, it did not require separate approval from AT&T shareholders. In an SEC filing on March 25, 2022, AT&T stated that two-way trading of WBD stock with that of AT&T would begin on April 4, 2022, and that a special dividend would be issued

6533-478: The marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand's identity, personality, product design , brand communication (such as by logos and trademarks ), brand awareness , brand loyalty , and various branding ( brand management ) strategies. Many companies believe that there

6672-474: The "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. The systematic use of stamped labels dates from around

6811-478: The "cool" factor. This began the modern practice now known as branding , where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation. The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker Man in place of

6950-522: The "master agreement". Time Warner Cable would have offered unlimited data for $ 150/month had the plan continued. Glenn Britt (1949–2014), CEO from 2001 until December 2013, justified the new billing plans by claiming that the infrastructures had to be continuously upgraded and users would pay for how much they use. In February 2015, a Huffington Post article alleges a 97% profit margin on Time Warner Cable's Internet service. Facebook groups have been created in protest in addition to an online petition and

7089-400: The "…potential to add positive – or suppress negative – associations to the brand's equity" Thus, a brand's IMC should cohesively deliver positive messages through appropriate touch points associated with its target market. One methodology involves using sensory stimuli touch points to activate customer emotion. For example, if a brand consistently uses a pleasant smell as a primary touchpoint,

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7228-510: The 1st century CE. The use of hallmarks , a type of brand, on precious metals dates to around the 4th century CE. A series of five marks occurs on Byzantine silver dating from this period. Some of the earliest use of maker's marks, dating to about 1,300 BCE, have been found in India. The oldest generic brand in continuous use, known in India since the Vedic period ( c.  1100 BCE to 500 BCE),

7367-446: The 2025–26 season, ending a nearly 36-year association between the NBA and TNT. WBD had attempted to invoke a condition in its contract allowing it to match offers made by competitors (with the company, in particular, targeting the package sold to Amazon), but the league argued that it did not sufficiently match Amazon's offer. WBD threatened to take legal action over the agreement, claiming that

7506-606: The 6th century BCE. A vase manufactured around 490 BCE bears the inscription " Sophilos painted me", indicating that the object was both fabricated and painted by a single potter. Branding may have been necessary to support the extensive trade in such pots. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture (such as Attianus of Lezoux , Tetturo of Lezoux and Cinnamus of Vichy ) have been found as far away as Essex and Hadrian's Wall in England. English potters based at Colchester and Chichester used stamps on their ceramic wares by

7645-524: The Medieval period. British silversmiths introduced hallmarks for silver in 1300. Some brands still in existence as of 2018 date from the 17th, 18th, and 19th centuries' period of mass-production. Bass Brewery , the British brewery founded in 1777, became a pioneer in international brand marketing. Many years before 1855, Bass applied a red triangle to casks of its pale ale. In 1876, its red-triangle brand became

7784-551: The NBA had "grossly misinterpreted our contractual rights". In August 2024, WBD reported that it had lost $ 10 billion in the second quarter of 2024, relating to continued losses from its direct-to-consumer segment and the devaluation of its linear TV assets. In November 2024, WBD agreed to a legal settlement with the NBA. The settlement included access to NBA highlights at no additional cost for Bleacher Report and House of Highlights and allowed for WBD, under its TNT Sports division, to continue operating NBA TV and NBA.com for

7923-442: The Spectrum footprint has Spectrum Internet Gig available and starting base speeds depend by area which at one point will all be upgraded to 200/10 Mbit/s in the near future. In late 2009 after splitting off from Time Warner (now Warner Bros. Discovery ), Time Warner Cable began reselling Clearwire mobile WiMAX service as Road Runner Mobile, bundled with the company's existing broadband, TV and VoIP services. In October 2009,

8062-508: The TWC acquisition by Charter in June 2016, TWC Maxx upgrades have indefinitely been put on hold. After its merger with TWC and Bright House Networks, Charter Spectrum started offering broadband Internet plans across its entire service area. In December 2017, Charter began its rollout of DOCSIS 3.1, initially in early TWC Maxx markets, which increased speeds and added a gigabit tier. As of April 2020, most of

8201-564: The Time Warner name in 2003. Time Warner spun off its cable division (later known as Spectrum owned by Charter Communications ) and AOL (now owned by Yahoo! Inc. ) in 2009 and Time Inc. was spun out in 2013, which was later acquired by Meredith Corporation and is now known as Dotdash Meredith . In 2018, Discovery Communications and AT&T acquired Scripps Networks Interactive and Time Warner, and were renamed to Discovery, Inc. and WarnerMedia respectively. In 2019, AT&T dissolved

8340-511: The Turner Broadcasting System as part of its reorganization of its media assets. On May 16, 2021, Bloomberg News reported that AT&T was considering an offer to divest equity interest in their media subsidiary WarnerMedia (the former Time Warner, which AT&T acquired in 2018 for just over $ 85 billion in an attempt to become a vertically integrated media conglomerate ), and have it merge with Discovery, Inc. to form

8479-476: The atrium, and bearing labels as follows: Scaurus' fish sauce was known by people across the Mediterranean to be of very high quality, and its reputation traveled as far away as modern France. In both Pompeii and nearby Herculaneum, archaeological evidence also points to evidence of branding and labeling in relatively common use across a broad range of goods. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to

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8618-417: The auspices of Investigation Discovery and abandoning its remaining original live news programming. In January 2023, WBD announced licensing agreements with the free ad-supported streaming television (FAST) services The Roku Channel and Fox Corporation 's Tubi , featuring library content from Discovery, TLC, HGTV, Food Network, Warner Bros. Pictures, Warner Bros. Television, and HBO (including some of

8757-689: The banner Southern Tier On-Line Community . Later it became known as LineRunner (a moniker subsequently employed by its VoIP service), before Time Warner Cable adopted the Road Runner brand name. Road Runner High Speed Online employed the Road Runner character from the Road Runner/Wile E. Coyote cartoons (part of the Looney Tunes / Merrie Melodies franchises) distributed by Warner Bros. Pictures as its mascot and brand name. However, in 2012, it

8896-515: The barrels used, effectively using a corporate trademark as a quasi-brand. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market—that is, to customers previously familiar only with locally produced goods. It became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince

9035-427: The beginnings of brand management. This trend continued to the 1980s, and as of 2018 is quantified by marketers in concepts such as brand value and brand equity . Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris Companies purchased Kraft Foods Inc. for six times what the company was worth on paper. Business analysts reported that what they really purchased

9174-401: The brand and is termed the consumer's brand experience . The brand is often intended to create an emotional response and recognition, leading to potential loyalty and repeat purchases. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image , is a symbolic construct created within the minds of people, consisting of all

9313-412: The brand has a much higher chance of creating a positive lasting effect on its customers' senses as well as memory. Another way a brand can ensure that it is utilizing the best communication channel is by focusing on touchpoints that suit particular areas associated with customer experience . As suggested Figure 2, certain touch points link with a specific stage in customer-brand-involvement. For example,

9452-413: The brand or on the basis of the reputation of the brand owner. Brand awareness involves a customer's ability to recall and/or recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within

9591-425: The brand". Touch points represent the channel stage in the traditional communication model, where a message travels from the sender to the receiver. Any point where a customer has an interaction with the brand - whether watching a television advertisement, hearing about a brand through word of mouth or even noticing a branded license plate – defines a touchpoint. According to Dahlen et al. (2010), every touchpoint has

9730-400: The brand's intended message through its IMC. Although IMC is a broad strategic concept, the most crucial brand communication elements are pinpointed to how the brand sends a message and what touch points the brand uses to connect with its customers [Chitty 2005]. One can analyze the traditional communication model into several consecutive steps: When a brand communicates a brand identity to

9869-509: The brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often performed by a design team , takes time to produce. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers,

10008-455: The brand. In 2012 Riefler stated that if the company communicating a brand is a global organization or has future global aims, that company should look to employ a method of communication that is globally appealing to their consumers, and subsequently choose a method of communication with will be internationally understood. One way a company can do this involves choosing a product or service's brand name, as this name will need to be suitable for

10147-402: The cable service's first original series on May 13, 2019, marking Charter's first foray into original programming. In August, Curfew and E Is for Edie received pickups. On March 6, 2019, the service picked up a 12-episode eighth season of the 1992–1999 NBC sitcom Mad About You , which premiered six of the episodes on November 20, 2019. On June 11, 2019, a series titled Paradise Lost

10286-483: The change of plans during an earnings call, saying that Discovery+ has "profitable subscribers that are very happy with the product offering". In early-June 2023, Chris Licht was fired from CNN. On June 20, 2023, WBD underwent a round of layoffs affecting around 100 employees in the U.S. Networks division, most notably including multiple Turner Classic Movies (TCM) executives such as Pola Changnon (who had been with Turner for over 25 years). WBD announced plans to place

10425-551: The channel under Cartoon Network head Michael Ouweleen . It was also reported that WBD was preparing a deal to sell half of the published music catalog of Warner Bros. Entertainment (which consists primarily of music composed for its films and TV series, and is currently being administered by Universal Music Publishing Group ) for around $ 500 million. Amid concerns over the future of TCM, Martin Scorsese , Steven Spielberg , and Paul Thomas Anderson met with Zaslav, and on June 23 it

10564-516: The company aimed to be the "most innovative, exciting and fun place to tell stories in the world", and would combine Warner Bros.' "fabled hundred-year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life" with Discovery's "integrity, innovation and inspiration." In an SEC Filing on November 18, 2021, Discovery revealed that talks with AT&T had fallen through, in April 2021, due to disagreements over

10703-460: The company indicated that they'd be launching their incarnation of the service starting December 1 in Raleigh , Durham , Cary , Chapel Hill , Charlotte and Greensboro , and later, Dallas, San Antonio, Austin, Honolulu, and Maui. As of late 2011, Time Warner Cable stopped signing up new Road Runner Mobile customers under resold Clearwire WiMAX service. Existing WiMAX customers could continue to use

10842-475: The company made a number of further acquisitions. In 1979, Warner Communications formed a joint venture with credit card company American Express called Warner-Amex Satellite Entertainment . American Express acquired a 50% stake in Warner Communications' cable television holdings for $ 175 million. This company owned such cable channels as MTV , Nickelodeon , The Movie Channel , and VH1 (which

10981-531: The company's efforts to take control of workers health insurance and pension plans. The strike, which ended on April 18, 2022, is currently the longest strike in United States history . Spectrum has refused to negotiate with the workers' union, the International Brotherhood of Electrical Workers (IBEW) Local 3, instead, hiring a large temporary workforce of strikebreakers , and attempted to launch

11120-410: The company's top executive roles are filled by their Discovery counterparts, including Gunnar Wiedenfels as Warner Bros. Discovery's chief financial officer (CFO), JB Perrette as president and CEO of global streaming and interactive, and Discovery's chief lifestyle brands officer Kathleen Finch —whose role has been expanded to cover most of the combined company's U.S. linear networks, besides CNN (which

11259-402: The completion of the merger; the new leadership considered it to be incompatible with their goal of a unified streaming service for all WBD properties. In an investors' call on April 26 (concurrent with the first quarter earnings reports for Discovery Inc., its last prior to the merger), Zaslav contrasted the company's streaming businesses with those of Netflix (whose stock saw a decline after

11398-444: The consolidation of Cartoon Network Studios ' and Warner Bros. Animation 's development and production teams (with the two studios remaining separate labels with their own distinct output). On October 3, 2022, Nexstar closed its deal to acquire a controlling interest in The CW. Mark Pedowitz resigned from his position as the network's chairman and CEO, with Dennis Miller stepping in as the president of The CW. In October 2022, it

11537-501: The consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality. Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used in pottery should be termed proto-brands while other historians argue that

11676-489: The divestment. The merger was expected to be completed in mid-2022. The new company would be led by Discovery's current CEO, David Zaslav ; WarnerMedia's CEO Jason Kilar 's position in the new company was uncertain. Zaslav stated that the two companies would spend a combined US$ 20 billion annually on content (outpacing even Netflix ). The company will aim to expand their streaming services, which includes WarnerMedia's Max , to reach 400 million global subscribers. It

11815-467: The end of the year. On April 1, 2009, the cities to have metered billing were announced, which included: Beaumont, Texas ; Rochester, New York ; Austin, Texas ; San Antonio, Texas ; and Greensboro, North Carolina . These metered based billing plans were canceled according to Time Warner Cable "due to customer misunderstanding". Caps would range from 5 GB to 100 GB with no unlimited option. The bandwidth will include downloads and uploads. If

11954-516: The environment by associating with the brand. Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values . If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. For example, Nike's brand represents the value of a " just do it " attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values

12093-570: The existing speed tiers, with the highest speed tier tripling from 100 Mbit/s to 300 Mbit/s. As of mid 2016, TWC Maxx upgrades have been completed in New York City up the Hudson Valley, Los Angeles, Austin, Kansas City, Dallas, San Antonio, Raleigh, Hawaii, and Charlotte. Rollouts of TWC Maxx were in progress in San Diego, Greensboro, and Wilmington and were completed in early 2016. After

12232-414: The extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif. According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: A brand's attributes are a set of labels with which the corporation wishes to be associated. For example,

12371-426: The first registered trademark issued by the British government. Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup ) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885. Twinings tea has used the same logo – capitalized font beneath a lion crest – since 1787, making it

12510-563: The flagship Warner Bros. film and television studios, comic book publisher DC Comics , Home Box Office, Inc. (including HBO , Cinemax and Magnolia Network ), U.S. Networks Group (including the majority of the advertisement-supported cable channels of its predecessors, namely Discovery, Scripps Networks , Turner Broadcasting , and Warner), CNN Worldwide (which includes CNN and CNN International ), TNT Sports (including Motor Trend Group , TNT Sports UK , and Eurosport ), Global Streaming & Interactive Entertainment (which includes

12649-642: The fourth century BCE. In largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to

12788-436: The information and expectations associated with a product, with a service, or with the companies providing them. Marketers or product managers that responsible for branding, seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics, which make it special or unique. A brand can, therefore, become one of

12927-430: The literature on branding suggests that consumers prefer brands with personalities that are congruent with their own. Consumers may distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with

13066-419: The logo for go.com . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall ) is the ability of the customer retrieving the brand correctly from memory. Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to satisfy that need. This level of brand awareness

13205-473: The market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market. Marketers generally began to realize that brands, to which personalities were attached, outsold rival brands. By the 1880s, large manufacturers had learned to imbue their brands' identity with personality traits such as youthfulness, fun, sex appeal, luxury or

13344-540: The marketplace that it aims to enter. It is important that if a company wishes to develop a global market, the company name will also need to be suitable in different cultures and not cause offense or be misunderstood. When communicating a brand, a company needs to be aware that they must not just visually communicate their brand message and should take advantage of portraying their message through multi-sensory information. One article suggests that other senses, apart from vision, need to be targeted when trying to communicate

13483-456: The merger was expected to close sometime during the second quarter of 2022. On February 1, 2022, it was reported that AT&T had finalized the structure of the merger: WarnerMedia would be spun off pro rata to AT&T's shareholders, and then merge into Discovery Inc. to form the new company. The transaction was approved by the Brazilian antitrust regulator Cade on February 7, followed by

13622-400: The minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation . Brands typically comprise various elements, such as: Although brand identity

13761-433: The most enduring campaigns of the 20th-century. Brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts

13900-579: The most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . This means that building a strong brand helps to distinguish a product from similar ones and differentiate it from competitors. The art of creating and maintaining a brand is called brand management . The orientation of an entire organization towards its brand is called brand orientation . Brand orientation develops in response to market intelligence . Careful brand management seeks to make products or services relevant and meaningful to

14039-549: The name of the producer. The use of identity marks on products declined following the fall of the Roman Empire . In the European Middle Ages , heraldry developed a language of visual symbolism which would feed into the evolution of branding, and with the rise of the merchant guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century, the use of maker's marks had become evident on

14178-705: The next day to give AT&T shareholders a 0.24 share in WBD for each share of AT&T common stock they hold. The merger was officially completed on April 8, 2022, with trading beginning on the Nasdaq on April 11. At this time the company unveiled its final logo, designed by Chermayeff & Geismar & Haviv , which features a rendition of Warner Bros.' long-time shield logo. The combined company retained several top executives from WarnerMedia, including film and television heads Toby Emmerich and Channing Dungey , and HBO and HBO Max chief content officer (CCO) Casey Bloys. Most of

14317-463: The number of HBO Max subscribers by at least 10 million by counting inactivated subscriptions bundled with AT&T services—thus misleading investors in violation of the Securities Act . It also alleged that Discovery executives failed to warn investors that WarnerMedia's prospectus contained misleading statements. On September 28 during a company town hall, Zaslav addressed speculation that WBD

14456-412: The object identified, to the benefit of the brand's customers, its owners and shareholders . Brand names are sometimes distinguished from generic or store brands . The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians , who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding

14595-437: The ownership of the new company between AT&T and Discovery shareholders, and the amount of debt transferred to Discovery when they merged with WarnerMedia, before talks resumed on May 17, 2021. In November 2021, during an earnings call, Discovery Streaming CEO JB Perrette discussed possible options for its Discovery+ streaming service post-merger, including bundling the service with HBO Max and eventually merging them under

14734-456: The partnership." As the transaction did not need any regulatory approval (unlike the "Big Four" networks , The CW does not own any of its stations), Nexstar immediately took over the network's operations. In September 2022, WBD became the subject of a proposed class-action lawsuit by one of its shareholders, alleging that WarnerMedia was overinvesting in streaming content "without sufficient concern for return on investments", and had overstated

14873-449: The plan and even went as far as to threaten legislation to ban such a scheme. On April 16, 2009, Time Warner Cable abandoned the plan. As a condition of the merger with TWC, Spectrum agreed to not impose any bandwidth usage caps for seven years post-merger. On January 30, 2014, Time Warner Cable announced its new TWC Maxx initiative in New York City and Los Angeles which substantially boosted service speeds at no additional cost compared to

15012-826: The planned merger of Discovery+ and HBO Max would occur by summer 2023 in the United States, with other markets to follow. HBO subsequently faced a reorganization on August 15 to dismantle most of HBO Max's autonomous units, with HBO Max's head of comedy Suzanna Makkos now reporting to HBO's head of comedy Amy Gravitt, and layoffs within HBO Max's non-scripted, live-action family entertainment, international originals, and casting units, as well as HBO's acquisitions unit. HBO Max also continued to remove and cancel some of its lesser-viewed original programming, particularly family-oriented and animated series. On August 15, 2022, Nexstar confirmed to another report by WSJ in June that it would buy

15151-657: The practice of branding livestock to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters, and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals , which acted as quasi-brands, have been found on early Chinese products of

15290-407: The practice of branding objects extended to a broader range of packaging and goods offered for sale including oil , wine , cosmetics , and fish sauce and, in the 21st century, extends even further into services (such as legal , financial and medical ), political parties and people 's stage names. In the modern era, the concept of branding has expanded to include deployment by a manager of

15429-473: The presence of these simple markings does not imply that mature brand management practices operated. Scholarly studies have found evidence of branding, packaging, and labeling in antiquity. Archaeological evidence of potters' stamps has been found across the breadth of the Roman Empire and in ancient Greece . Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. Pottery marking had become commonplace in ancient Greece by

15568-513: The producer's name. Roman glassmakers branded their works, with the name of Ennion appearing most prominently. One merchant that made good use of the titulus pictus was Umbricius Scaurus, a manufacturer of fish sauce (also known as garum ) in Pompeii, c.  35 CE . Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of

15707-549: The product, the consumer lifestyle, and the endorser is important for the effectiveness of brand communication. Warner Bros. Discovery Warner Bros. Discovery, Inc. ( WBD ) is an American multinational mass media and entertainment conglomerate headquartered in New York City . It was formed from WarnerMedia 's spin-off by AT&T and merger with Discovery, Inc. on April 8, 2022. The company's properties are divided into nine business units, consisting of

15846-426: The production of direct-to-streaming films for HBO Max—with Zaslav arguing that they lacked economic value and impact in comparison to theatrical releases. WBD renewed its contracts with Bloys and other key HBO executives, with Zaslav praising his performance as chief content officer. Zaslav stated that a "10-year plan" was in development for DC Films, modeled after those of Marvel Studios , while Perrette stated that

15985-448: The quiet removals of multiple HBO Max original films from the platform and its upcoming releases. In the second quarter of 2022, WBD took $ 9.8 billion in revenue and a net loss of $ 2.2 billion pro forma , primarily from integration and restructuring expenses. The company took $ 825 million in write-offs on "content impairments and development". The company confirmed cuts to children's programming development, and abandoned

16124-463: The series that were pulled from HBO Max earlier). On February 8, 2023, The Wall Street Journal reported that WBD had amended its plans to merge Discovery+ with HBO Max, with HBO Max's successor slated to include "most" Discovery content, and Discovery+ remaining operational to retain its subscriber base, and provide an alternative option for customers not interested in the higher-priced unified service. On February 24, WBD CEO David Zaslav confirmed

16263-421: The service, but TWC began signing up new Road Runner Mobile customers under resold Verizon Wireless 4G LTE services. As of late 2012, however, all mentions of Time Warner Cable-branded mobile broadband services have been removed from Time Warner Cable's website and most regional franchises, and eventually, those customers were transitioned directly to Verizon . On June 30, 2018, Charter launched Spectrum Mobile ,

16402-578: The state, which would have inconvenienced much of the state's residential and commercial operations. According to New York State, Charter did not provide new high-speed internet service to as many homes as they had promised during merger discussions with Time Warner Cable. Brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business , marketing , and advertising for recognition and, importantly, to create and store value as brand equity for

16541-493: The studio. Gunn will oversee creative development on DC projects, while Safran will oversee the business aspect. During an earnings report in November 2022, it was announced that the launch of WBD's streaming service had been moved up to spring 2023. Max was unveiled April 12, 2023. In December 2022, CNN announced cutbacks and a reorganization to prioritize its "core" operations, resulting in sister channel HLN being brought under

16680-556: The studios under the Kids, Young Adults and Classics division ( Warner Bros. Animation , Cartoon Network Studios and Williams Street ) was moved under Warner Bros. Television . The same day, it announced an agreement with British telecom company BT Group for it to contribute its BT Sport channels into a 50/50 joint venture with its UK Eurosport channels, and eventually merge them. On June 1, 2022, Warner Bros. Pictures head Toby Emmerich announced that he would step down and establish

16819-463: The transaction was approved by the European Commission . On January 5, 2022, The Wall Street Journal reported that WarnerMedia and Paramount Global (at the time named ViacomCBS) were exploring a possible sale of either a majority stake or all of The CW , and that Nexstar Media Group was considered a leading bidder. The reports also indicated that WarnerMedia and ViacomCBS could include

16958-476: The trend. By the early 1900s, trade press publications, advertising agencies , and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise directly to consumers with strongly branded messages. Around 1900, advertising guru James Walter Thompson published a housing advertisement explaining trademark advertising. This was an early commercial explanation of what scholars now recognize as modern branding and

17097-400: The way in which consumers had started to develop relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon /Esso, using insights drawn from research into psychology and cultural anthropology , led to some of

17236-417: The world's oldest in continuous use. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or company insignia on

17375-545: Was announced as having received a pickup. On February 19, 2020, it was announced that the series would premiere on April 13, 2020. On June 26, 2019, the DirecTV Latin America original series Todo por el juego ( Everything for the Game ) was announced as premiering on Spectrum Originals on July 15, 2019. The original series would be offered, along with an English-dubbed version entitled Side Games . On January 18, 2020, it

17514-492: Was announced that Manhunt: Unabomber would return as Manhunt: Deadly Games and premiere on February 3. On February 13, 2020, it was announced that the Sky One series Temple would premiere on March 9, 2020. On August 11, 2022, Charter Communications announced that it would phase out Spectrum Originals due to rising production costs. On May 23, 2017, about 1,800 Spectrum workers went on strike in New York City, following

17653-449: Was announced that filmmaker James Gunn and producer Peter Safran would serve as the co-CEO and co-chairmen of DC Films which rebranded as DC Studios moving forward. The duo has signed a four-year deal that will oversee the production of films, television, and animation under the DC label. The pair will report directly to Zaslav, while also working alongside but independently with other members of

17792-663: Was announced that the channel would be placed under Warner Bros. Pictures Group heads Michael De Luca and Pamela Abdy—who both affirmed the cultural significance of TCM and pledged to keep its programming "untouched and protected". In December 2023, Warner Bros. Discovery announced the purchase of Turkish streaming platform BluTV , with operations in the MENA region. On February 16, 2024, RedBird Capital Partners (via its United Arab Emirates -backed partnership RedBird IMI) announced its intent to acquire All3Media —a WBD joint venture with Liberty Global —for £1.15 billion. The acquisition

17931-485: Was completed on May 16, 2024. WBD had previously announced an intent to sell its stake in the company to British broadcaster ITV plc , but the company declined. In April 2024, Warner Bros. Discovery New Zealand announced that it would shut down its news department Newshub (which produced bulletins for its free-to-air channel Three ) in July 2024, citing declining local advertising revenue. Newshub would be supplanted by

18070-843: Was founded on April 4, 1923, by four brothers, Harry , Albert , Sam , and Jack Warner . The company established itself as a leader in the American film industry before diversifying into animation , television , and video games and is one of the "Big Five" American film studios , as well as a member of the Motion Picture Association (MPA). In 1965, Turner Broadcasting System was founded by Ted Turner and based in Atlanta , Georgia. A year later, Kinney National Company came into existence and its media division became Warner Communications before merging with Time Inc. in 1990 to become Time Warner. During its time as Warner Communications,

18209-408: Was founded, launching The Discovery Channel three years later and was renamed to Discovery Communications in 1994. Scripps Networks Interactive was founded in 2008 spun off from E. W. Scripps Company 's cable division. In 1996, Time Warner Entertainment acquired the Turner Broadcasting System; but the company later merged with America Online (AOL) to form AOL Time Warner in 2001 and reverted to

18348-431: Was launched in 1985 on the channel space left by Turner's Cable Music Channel ). Warner Communications bought out American Express's half in 1984 and sold the venture a year later to the original iteration of Viacom , which renamed it MTV Networks (now known as Paramount Media Networks). In 1982, Warner Communications purchased Popular Library from CBS Publications . Meanwhile in the same year, Cable Education Network

18487-439: Was pursuing a possible sale as early as 2024, stating that they were "absolutely not for sale", and "have everything we need to be successful." On October 11, Warner Bros. Television Group laid off 82 employees and eliminated 43 vacant positions as part of a restructuring that primarily impacts their unscripted and animation units. The restructuring saw the consolidation of Warner Horizon and Telepictures ' creative operations, and

18626-606: Was rebranded as simply Time Warner Cable Internet, dropping the Road Runner branding that Time Warner Cable had to license from the now unaffiliated Warner Bros. With Charter's acquisition of Time Warner Cable in May 2016, the service was rebranded as "Spectrum Internet" on September 20, 2016. Despite raising prices of its Internet service within the previous year, Time Warner Cable announced in February 2009 that it would expand its bandwidth caps and coverage fees into four additional markets by

18765-560: Was reported by the Financial Times that Zaslav and WBD executives had been discussing the possibility of breaking up the company, so that WBD's unprofitable linear television networks could be separated from the more profitable Warner Bros. studio business and Max. On July 24, 2024, the NBA officially announced new media rights agreements with Disney ( ESPN and ABC ), NBCUniversal ( NBC and Peacock ), and Amazon Prime Video beginning in

18904-444: Was stated that the company would aim to achieve $ 3 billion in cost savings via synergies within two years. On June 1, 2021, it was announced that the merged company would be known as Warner Bros. Discovery, and an interim wordmark was unveiled with the tagline "The stuff that dreams are made of"—a quote from the 1941 Warner Bros. film The Maltese Falcon , itself paraphrasing Shakespeare's The Tempest . Zaslav explained that

19043-609: Was taken over by Chris Licht , replacing the outgoing Jeff Zucker ), Magnolia Network (which reports to Bloys, after having previously reported directly to Zaslav under Discovery), and the Turner Sports unit (which would be overseen by the newly-formed Warner Bros. Discovery Sports division). In an introductory town hall featuring Oprah Winfrey as host, Zaslav stated that the combined company would need to have "one culture" that "starts with people feeling safe, people feeling valued for who they are", as opposed what he described as

19182-435: Was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans , mascots , and jingles began to appear on radio in the 1920s and in early television in the 1930s . Soap manufacturers sponsored many of the earliest radio drama series, and the genre became known as soap opera . By the 1940s, manufacturers began to recognize

19321-444: Was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time,

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