96-455: Pixo was a company that developed infrastructure for hand-held devices. It was founded in 1994 when Paul Mercer, a software developer at Apple , left to form his own company. The company developed a system software toolkit in C++ for use on cell phones and other hand-held devices. Pixo was acquired by Sun Microsystems in 2003, and Sun was in turn acquired by Oracle Corporation in 2010. In 2001, Pixo
192-451: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of
288-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became
384-526: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and
480-602: A Fuqua Scholar in 1988. Later, he was the chief operating officer of the computer reseller division of Intelligent Electronics. In 1997, he became the vice president for corporate materials at Compaq , but took up his position at Apple six months later. In 1998, Steve Jobs asked Cook to join Apple. In a commencement speech at Auburn University , Cook said he decided to join Apple after meeting Jobs: Any purely rational consideration of cost and benefits lined up in Compaq's favor, and
576-554: A Pixo-based iPod. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company was incorporated by Jobs and Wozniak as Apple Computer, Inc.
672-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of
768-479: A delegation of Apple staff. On October 30, Cook publicly came out as gay in an editorial for Bloomberg Business , saying, "I'm proud to be gay, and I consider being gay among the greatest gifts God has given me." He consulted with Anderson Cooper , who had publicly come out himself, on aspects of the statement, and cleared the timing to ensure it would not distract from business interests. Cook had been open about his sexuality "for years", and while many people at
864-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of
960-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled
1056-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by
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#17331067292241152-510: A letter to Cook that read, "Apple's decisions last week to accommodate the Chinese government by taking down HKMaps is deeply concerning. We urge you in the strongest terms to reverse course, to demonstrate that Apple puts values above market access, and to stand with the brave men and women fighting for basic rights and dignity in Hong Kong." Cook explained in an internal letter why the company removed
1248-406: A more liberal style and implemented a collaborative culture at Apple. Since 2011 when he took over Apple, to 2020, Cook doubled the company's revenue and profit, and the company's market value increased from $ 348 billion to $ 1.9 trillion. In 2023, Apple was the largest technology company by revenue , with US$ 394.33 billion. Cook is also on the boards of directors of Nike, Inc. and
1344-576: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition
1440-599: A possible successor to Cook. On February 28, 2014, Cook made headlines when he challenged shareholders to "get out of the stock" if they did not share the company's views on sustainability and climate change. In May 2016, Cook traveled to China to meet with government officials there after the Chinese government closed Apple's online iTunes Store and Apple Books store. In 2016, some analysts compared Cook to former Microsoft CEO Steve Ballmer , claiming that innovation had died down since he replaced Jobs, similar to when Ballmer became Microsoft CEO in 2000. In December 2017, Cook
1536-742: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize
1632-502: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned
1728-559: A senior vice president for worldwide operations, and then as vice president for worldwide sales and operations. He was appointed chief executive on August 24, 2011, after Jobs, who had cancer and died later that year, resigned. During his tenure as the chief executive of Apple and while serving on its board of directors, he has advocated for the political reform of international and domestic surveillance, cybersecurity , national manufacturing, and environmental preservation . Since becoming CEO, Cook has also replaced Jobs's micromanagement with
1824-424: A stable supply of what became the iPod Nano , then iPhone and iPad . Competitors at Hewlett-Packard described their cancelled HP TouchPad tablet computer and later said that it was made from "cast-off, reject iPad parts". Cook's actions were recognized for keeping costs under control, and combined with the rest of the company, generated huge profits. In January 2007, Cook was promoted to lead operations and
1920-400: A strong partnership, and rescued the company from its death spiral, which took it from $ 11 billion in revenue in 1995 down to less than $ 6 billion in 1998 ... Under their leadership, the company went from its nadir to a remarkable $ 100 billion today". On October 29, 2012, Cook made major changes to the company's executive team. Scott Forstall resigned as senior vice president of iOS after
2016-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280 million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as
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#17331067292242112-525: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and
2208-664: Is not who we are as a country. I am personally shocked that there is even a discussion of this." In 2018, at a privacy conference in Brussels, Cook expressed his opinions on the stockpiling of personal data by tech firms, suggesting that it amounted to surveillance and should make the public "very uncomfortable." In a meeting for the American Workforce Policy Advisory Board with President Donald Trump in March 2019, Trump referred to Cook as "Tim Apple". Cook leaned into
2304-633: Is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 , is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless,
2400-455: The 2016 election , Cook raised funds for the presidential campaign of Hillary Clinton . At one point, Clinton's campaign considered Cook as a candidate for Vice President . In September 2017 at Bloomberg 's Global Business Forum, Cook defended the DACA immigration program . He expressed his dissatisfaction with the direction of Donald Trump 's administration, stating: "This is unacceptable. This
2496-582: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during
2592-496: The Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over a decade. In the 1990s, Apple lost considerable market share in the personal computer industry to
2688-506: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for
2784-532: The National Football Foundation ; he is a trustee of Duke University , his alma mater. Outside of Apple, Cook engages in philanthropy; in March 2015 he said he planned to donate his fortune to charity . In 2014, Cook became the first and only chief executive of a Fortune 500 company to publicly come out as gay . In October 2014, the Alabama Academy of Honor inducted Cook, who spoke on
2880-527: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler
2976-518: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which
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3072-473: The Senkaku Islands dispute by making Chinese-claimed islands appear larger than they actually were. In August 2021, Cook received an approximate $ 750 million payout, selling more than five million shares in Apple, ten years after becoming CEO. As Apple Inc. CEO, Cook regularly begins sending emails at 4:30 am each weekday, and in the past held Sunday-night staff meetings by telephone to prepare for
3168-475: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X
3264-512: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of
3360-628: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set
3456-523: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for
3552-467: The iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as
3648-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of
3744-547: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple
3840-475: The 2008 election cycle , Cook donated to Barack Obama's first White House election . While it had been reported in early 2011 that Cook was gay, at the time, and prior to his October 2014 public statement, Cook chose to keep his personal life private. He did publicly support LGBT rights . In 2015, Cook said he donated to Democratic Senators Chuck Schumer and Patrick Leahy for their stances on e-book pricing and surveillance reform, respectively. During
3936-451: The 2010 commencement speech at Auburn, Cook emphasized the importance of intuition during significant decision-making processes, and explained that preparation and hard work are also necessary to execute on intuition. In 2015, Cook was named to Duke University's board of trustees for a six-year term. He later delivered the university's commencement address in 2018. In June 2014, Cook attended San Francisco's gay pride parade along with
Pixo - Misplaced Pages Continue
4032-530: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be
4128-471: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple
4224-638: The Hong Kong mapping app used by protesters to coordinate movements. In 2016, Cook signed a $ 275 billion deal with Chinese officials. The deal – personally negotiated by Cook – paved the way for increased censorship by Apple in China, for example the removal of Muslim content, preventing users from entering numbers that refer to the date of the Tiananmen Square Massacre , censoring Chinese words like "human rights" or "democracy", and manipulating Apple Maps to support China in
4320-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched
4416-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after
4512-637: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in
4608-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which
4704-478: The company has a large following and enjoys a high level of brand loyalty . Apple Computer Company was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received
4800-449: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who is the current chief executive officer of Apple Inc. Cook had previously been the company's chief operating officer under its co-founder Steve Jobs . Cook joined Apple in March 1998 as
4896-525: The company were aware of his sexual orientation, he sought to focus on Apple's products and customers rather than his personal life. He ended his op-ed by writing, "We pave the sunlit path toward justice together, brick by brick. This is my brick." In September 2015, Cook clarified on The Late Show with Stephen Colbert , "Where I valued my privacy significantly, I felt that I was valuing it too far above what I could do for other people, so I wanted to tell everyone my truth." In October 2019, he talked about
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#17331067292244992-671: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on
5088-476: The creative genius and to be on the executive team that could resurrect a great American company. His first position was senior vice president for worldwide operations. Cook closed factories and warehouses, and replaced them with contract manufacturers; this resulted in a reduction of the company's inventory from months to days. Predicting its importance, his group had invested in long-term deals such as advance investment in flash memory since 2005. This guaranteed
5184-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named
5280-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of
5376-500: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as
5472-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing
5568-509: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,
5664-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,
5760-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered
5856-489: The following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04 billion in FY 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced
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#17331067292245952-519: The full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted the first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he
6048-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,
6144-510: The iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for the most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 ,
6240-491: The iPod and removed mention of Pixo from the "About iPod" display with a firmware update to the first-generation iPod. On April 9, 2007, Apple CEO Steve Jobs announced the shipment of its 100 millionth iPod, making the Pixo OS one of the most widely used embedded operating systems . With the 2014 discontinuation of the iPod Classic and the 2017 discontinuation of the iPod Nano , which did not run iOS , Apple no longer sells
6336-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed
6432-557: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that
6528-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118 million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,
6624-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in
6720-497: The lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over the next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as
6816-481: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in
6912-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He
7008-527: The new head of iOS software engineering; services chief Eddy Cue became responsible for Maps and Siri; and Bob Mansfield , previously SVP of hardware engineering, became the head of a new technology group. Cook made the executive changes after the third quarter of the fiscal year , when revenues and profits grew less than predicted. Forstall's resignation was widely seen as a dismissal, allegedly caused by Cook's desire to reduce "rivalries between executives", and drew criticism, as Forstall had been seen as
7104-499: The next week. In May 2013 Cook shared that his leadership focused on people, strategy, and execution; he explained, "If you get those three right the world is a great place." Under Cook's leadership, Apple increased its donations to charity, and in 2013 he hired Lisa Jackson , formerly the head of the Environmental Protection Agency , to assist Apple with the development of its renewable energy activities. During
7200-421: The people who knew me best advised me to stay at Compaq... On that day in early 1998, I listened to my intuition, not the left side of my brain or for that matter even the people who knew me best... no more than five minutes into my initial interview with Steve, I wanted to throw caution and logic to the wind and join Apple. My intuition already knew that joining Apple was a once-in-a-lifetime opportunity to work for
7296-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,
7392-439: The poorly received launch of Apple Maps , and became an advisor to Cook until he eventually departed from the company in 2013. John Browett , who was senior VP of retail, was dismissed six months after he commenced at Apple, and given 100,000 shares worth US$ 60 million. Forstall's duties were divided among four other Apple executives: design SVP Jony Ive assumed leadership of Apple's human interface team; Craig Federighi became
7488-448: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had
7584-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at
7680-477: The same election cycle, he hosted a fundraiser for Republican Senator Rob Portman . In early March 2016, Cook disclosed that he donated to the election campaign of Democratic Representative Zoe Lofgren of California. In early June, Cook hosted a private fundraiser along with then Speaker of the U.S. House of Representatives Paul Ryan . The event was described by Politico as "a joint fundraising committee aimed at helping to elect other House Republicans ". In
7776-466: The slip-up by changing his display name on Twitter to Tim Apple. Cook is a fitness enthusiast and enjoys hiking, cycling, and going to the gym. He is known for being solitary, using an off-campus fitness center for privacy, and little is publicly shared about his personal life. He explained in October 2014 that he has sought to achieve a "basic level of privacy". Cook was misdiagnosed with multiple sclerosis in 1996, an incident he said made him "see
7872-459: The state's record of LGBT rights . It is the highest honor Alabama gives its citizens. In 2012 and 2021, Cook appeared on the Time 100 , Time ' s annual list of the 100 most influential people in the world. Timothy Cook was born on November 1, 1960, in the city of Mobile, Alabama . He was baptized in a Baptist church and grew up in the nearby city Robertsdale . His father, Donald Cook,
7968-520: The world in a different way". He has since taken part in charity fundraising, such as cycle races to raise money for the disease. He later told the Auburn alumni magazine that his symptoms came from "lugging a lot of incredibly heavy luggage around". Cook has said that in 2009 he offered a portion of his liver to Jobs, as they shared a rare blood type. Cook said that Jobs responded by yelling, "I'll never let you do that. I'll never do that." While delivering
8064-693: Was a shipyard worker. His mother, Geraldine Cook, worked at a pharmacy. Cook graduated salutatorian from the public Robertsdale High School in Alabama in 1978. Cook received a Bachelor of Science with a major in industrial engineering from Auburn University in 1982 and a Master of Business Administration from Duke University in 1988. After graduating from Auburn University, Cook spent twelve years in IBM 's personal computer business, ultimately as director of North American fulfillment . During this time, Cook also earned his MBA from Duke University, becoming
8160-470: Was a speaker at the World Internet Conference in China. Cook was appointed chairman of the advisory board for Tsinghua University's economics school in October 2019 for a three-year term. Several other lawmakers criticized Cook in 2019 over Apple's decision to remove an app used by pro-democracy protesters in Hong Kong from its App Store. They accused Apple of censorship , and co-signed
8256-707: Was chief executive in 2009, while Jobs, in failing health, was away on a leave of absence. In January 2011, Apple's board of directors approved a third medical leave of absence requested by Jobs. During that time, Cook was responsible for most of Apple's day-to-day operations, while Jobs made most major decisions. After Jobs resigned as CEO and became chairman of the board, Cook was named the new chief executive officer of Apple Inc. on August 24, 2011. Six weeks later, on October 5, 2011, Jobs died due to complications from pancreatic cancer . Forbes contributor Robin Ferracone wrote in September 2011: "Jobs and Cook proceeded to forge
8352-473: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley
8448-454: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to
8544-587: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased
8640-576: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at
8736-493: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;
8832-429: Was rehired by Apple to adapt their system software for use in the iPod . The use of the Pixo OS in the iPod was never formally announced, although the first-generation iPod's "About iPod" display includes a mention of Pixo, and a Connectix biography of their VP of engineering Mike Neil mentions his role as "lead architect on the Pixo OS that is used in ... the Apple iPod". Apple acquired the Pixo OS shortly after shipping
8928-577: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed
9024-590: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced
9120-467: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple
9216-541: Was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during
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