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Pathos ( / ˈ p eɪ θ ɒ s / , US : / ˈ p eɪ θ oʊ s / ; pl.   pathea or pathê ; Ancient Greek : πάθος , romanized :  páthos , lit.   ' suffering or experience ') appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term most used often in rhetoric (in which it is considered one of the three modes of persuasion , alongside ethos and logos ), as well as in literature, film and other narrative art.

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135-412: Emotional appeal can be accomplished in many ways, such as the following: appealing to an ideal can also be handled in various ways, such as the following: Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be described as a "guilt trip" based on the speaker trying to make someone in

270-532: A Sophist who preceded Aristotle, was interested in the orator's emotional appeal as well. Gorgias believed the orator was able to capture and lead the audience in any direction they pleased through the use of emotional appeal. In the Encomium of Helen , Gorgias states that a soul can feel a particular sentiment on account of words such as sorrow and pity. Certain words act as "bringers-on of pleasure and takers-off of pain. Furthermore, Gorgias equates emotional persuasion to

405-434: A big role in emotions. He suggested that physiological reactions contributed to emotional experience by facilitating a focused cognitive appraisal of a given physiologically arousing event and that this appraisal was what defined the subjective emotional experience. Emotions were thus a result of two-stage process: general physiological arousal, and experience of emotion. For example, the physiological arousal, heart pounding, in

540-534: A catch-all term to passions , sentiments and affections . The word "emotion" was coined in the early 1800s by Thomas Brown and it is around the 1830s that the modern concept of emotion first emerged for the English language. "No one felt emotions before about 1830. Instead they felt other things – 'passions', 'accidents of the soul', 'moral sentiments' – and explained them very differently from how we understand emotions today." Some cross-cultural studies indicate that

675-680: A community, and self-esteem is one's estimate of one's status. Somatic theories of emotion claim that bodily responses, rather than cognitive interpretations, are essential to emotions. The first modern version of such theories came from William James in the 1880s. The theory lost favor in the 20th century, but has regained popularity more recently due largely to theorists such as John T. Cacioppo , Antonio Damasio , Joseph E. LeDoux and Robert Zajonc who are able to appeal to neurological evidence. In his 1884 article William James argued that feelings and emotions were secondary to physiological phenomena. In his theory, James proposed that

810-406: A contemporary of the sophists, criticized the sophists as hairsplitting wordsmiths. Aristophanes, however, made no distinction between sophists and philosophers, and showed either of them as willing to argue any position for the right fee. In Aristophanes's comedic play The Clouds , Strepsiades seeks the help of Socrates (a parody of the actual philosopher) in an effort to avoid paying his debts. In

945-451: A contest of words, and purgers of souls. From Plato's assessment of sophists it could be concluded that sophists do not offer true knowledge, but only an opinion of things. Plato describes them as shadows of the true, saying, "the art of contradiction making, descended from an insincere kind of conceited mimicry, of the semblance-making breed, derived from image making, distinguished as portion, not divine but human, of production, that presents,

1080-552: A continuum of intensity. Thus fear might range from mild concern to terror or shame might range from simple embarrassment to toxic shame. Emotions have been described as consisting of a coordinated set of responses, which may include verbal, physiological , behavioral, and neural mechanisms. Emotions have been categorized , with some relationships existing between emotions and some direct opposites existing. Graham differentiates emotions as functional or dysfunctional and argues all functional emotions have benefits. In some uses of

1215-446: A degree of pleasure or displeasure . There is no scientific consensus on a definition. Emotions are often intertwined with mood , temperament , personality , disposition , or creativity . Research on emotion has increased over the past two decades, with many fields contributing, including psychology , medicine , history , sociology of emotions , computer science and philosophy . The numerous attempts to explain

1350-473: A founder of a philosophy rather than as a sophist. Protagoras taught his students the necessary skills and knowledge for a successful life, particularly in politics. He trained his pupils to argue from both points of view because he believed that truth could not be limited to just one side of the argument. Protagoras wrote about a variety of subjects and advanced several philosophical ideas, particularly in epistemology . Some fragments of his works have survived. He

1485-410: A mere means, in the context of a (perhaps primitive) social contract theory, without considering it as something special, in contradistinction to, e.g., Plato but similar to both Thrasymachus and Callicles , albeit that their theories have – as far as can be ascertained from the information available about them – more specific characteristics. Many sophists taught their skills for a price. Due to

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1620-513: A more liberal education in Roman instruction which focused more in the broad sciences including Roman history. He entitled this set of sciences as politior humanitas (2.72). Regardless of his efforts toward this end, Greek history was still preferred by the majority of aristocratic Romans during this time. From the late 1st century CE the Second Sophistic , a philosophical and rhetorical movement,

1755-607: A motive to any action of the will… it can never oppose passion in the direction of the will… The reason is, and ought to be, the slave of the passions, and can never pretend to any other office than to serve and obey them". With these lines, Hume attempted to explain that reason and further action would be subject to the desires and experience of the self. Later thinkers would propose that actions and emotions are deeply interrelated with social, political, historical, and cultural aspects of reality that would also come to be associated with sophisticated neurological and physiological research on

1890-504: A new form of government, democracy" (W. Keith, 5). Therefore, they were navigating how to make decisions without a higher authority. They needed to create laws based on demand and popular vote of the people. Back in the fifth century they did not have mass media, printing presses, and barely any texts. They mostly relied on speech. This meant that "the Athenians needed a strategy for effectively talking to other people in juries, in forums, and in

2025-399: A pattern of physiological response (increased heart rate, faster breathing, etc.), which is interpreted as a particular emotion (fear). This theory is supported by experiments in which by manipulating the bodily state induces a desired emotional state. Some people may believe that emotions give rise to emotion-specific actions, for example, "I'm crying because I'm sad", or "I ran away because I

2160-511: A previous campaign, terms which Philip accepted. James A. Herrick wrote: "In De Oratore , Cicero blames Plato for separating wisdom and eloquence in the philosopher's famous attack on the sophists in Gorgias ." Through works such as these, sophists were portrayed as " specious " or "deceptive", hence the modern meaning of the term. The sophists' rhetorical techniques were useful for any young nobleman seeking public office. The societal roles

2295-551: A response to an evoking stimulus, the sight of a bear in the kitchen. The brain then quickly scans the area, to explain the pounding, and notices the bear. Consequently, the brain interprets the pounding heart as being the result of fearing the bear. With his student, Jerome Singer , Schachter demonstrated that subjects can have different emotional reactions despite being placed into the same physiological state with an injection of epinephrine. Subjects were observed to express either anger or amusement depending on whether another person in

2430-460: A school in Athens around 392 BCE, approximately five years after Plato opened his Platonic Academy , Isocrates gave sophism more credibility in society. As only small portions of the sophists' writings have survived they are mainly known through the works of Plato . Plato's dialogs present his generally hostile views on the sophists' thought, due to which he is largely responsible for the modern view of

2565-511: A shadow play of words—such are the blood and the lineage which can, with perfect truth, be assigned to the authentic sophist". Plato sought to distinguish sophists from philosophers, arguing that a sophist was a person who made his living through deception, whereas a philosopher was a lover of wisdom who sought the truth. To give the philosophers greater credence, Plato gave the sophists a negative connotation. Plato depicts Socrates as refuting sophists in several dialogues. These texts often depict

2700-411: A snake. Sophist A sophist ( Greek : σοφιστής , romanized :  sophistēs ) was a teacher in ancient Greece in the fifth and fourth centuries BCE. Sophists specialized in one or more subject areas, such as philosophy , rhetoric , music , athletics and mathematics . They taught arete , " virtue " or "excellence", predominantly to young statesmen and nobility . The arts of

2835-430: A sophist, invented this method ). Socrates' attitude towards the sophists was not entirely oppositional. In one dialogue Socrates even stated that the sophists were better educators than he was, which he validated by sending one of his students to study under a sophist. W. K. C. Guthrie classified Socrates as a sophist in his History of Greek Philosophy . One of the few speeches that have survived from ancient Greece

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2970-433: A subject with ventromedial frontal lobe damage described in the book Descartes' Error , Damasio demonstrated how loss of physiological capacity for emotion resulted in the subject's lost capacity to make decisions despite having robust faculties for rationally assessing options. Research on physiological emotion has caused modern neuroscience to abandon the model of emotions and rationality as opposing forces. In contrast to

3105-432: A theistic origin to humanity. God who created humans gave humans the ability to feel emotion and interact emotionally. Biblical content expresses that God is a person who feels and expresses emotion. Though a somatic view would place the locus of emotions in the physical body, Christian theory of emotions would view the body more as a platform for the sensing and expression of emotions. Therefore, emotions themselves arise from

3240-461: A vigorous condemnation from his followers, including Plato and Xenophon ). For example, in the comic play The Clouds , Aristophanes criticizes the sophists as hairsplitting wordsmiths, and makes Socrates their representative. Such criticism, coupled with the wealth garnered by many sophist practitioners, eventually led to popular resentment against sophists and the ideas and writings associated with sophism. The comic playwright Aristophanes ,

3375-459: A woman. Later, Aristotle described the means used in Gorgias' speech as "Gorgias figures". All of these figures create the most accessible path for the audience to the argument offered, varying depending on the type of speech and audience. The classical tradition of rhetoric and composition refers more to philosophers such as Aristotle, Cicero, and Quintilian than to the sophists. Owing largely to

3510-452: A word used to refer to Indian philosophers), deipnosophist or "dinner sophist" (as in the title of Athenaeus 's Deipnosophistae ), and iatrosophist , a type of physician in the later Roman period. In the second half of the 5th century BCE, particularly in Athens , "sophist" came to denote a class of mostly itinerant intellectuals who taught courses in various subjects, speculated about

3645-469: Is Isocrates ' Against the Sophists . The speech offers scathing criticisms against sophist teachers and their failures. While a sophist himself, Isocrates sought to distinguish his school's pedagogical focus from other sophistic teachings. In particular, Isocrates wanted to establish an institution that educated Athenian students in a manner that would promote the success of Athenian democracy. By developing

3780-461: Is "awakening emotion (pathos) in the audience so as to induce them to make the judgment desired." In the first chapter, he includes the way in which "men change their opinion in regard to their judgment. As such, emotions have specific causes and effects" (Book 2.1.2–3). Aristotle identifies pathos as one of the three essential modes of proof by his statement that "to understand the emotions—that is, to name them and describe them, to know their causes and

3915-517: Is 'good' or 'bad'. Alternatively, there are 'good emotions' (like joy and caution) experienced by those that are wise, which come from correct appraisals of what is 'good' and 'bad'. Aristotle believed that emotions were an essential component of virtue . In the Aristotelian view all emotions (called passions) corresponded to appetites or capacities. During the Middle Ages , the Aristotelian view

4050-425: Is a felt tendency impelling people towards attractive objects and propelling them to move away from repulsive or harmful objects; a disposition to possess the object (greed), to destroy it (hatred), to flee from it (fear), to get obsessed or worried over it (anxiety), and so on. In Stoic theories, normal emotions (like delight and fear) are described as irrational impulses that come from incorrect appraisals of what

4185-482: Is a matter of agreement, a social convention and not a natural or universal standard (there is no evidence that Lycophron rejected the idea that law is a universal standard – indeed his view appears far more universalist than that of Aristotle, in that Lycophron proposes a single standard, what would now be called the non aggression principle, in relation to all states). In this respect his views on law are similar to those of Protagoras . This means that he treats law as

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4320-556: Is associated with a particular pattern of physiological activity". Emotions are complex, involving multiple different components, such as subjective experience, cognitive processes , expressive behavior, psychophysiological changes, and instrumental behavior. At one time, academics attempted to identify the emotion with one of the components: William James with a subjective experience, behaviorists with instrumental behavior, psychophysiologists with physiological changes, and so on. More recently, emotion has been said to consist of all

4455-416: Is generally disposed to feel irritation more easily or quickly than others do. Finally, some theorists place emotions within a more general category of "affective states" where affective states can also include emotion-related phenomena such as pleasure and pain , motivational states (for example, hunger or curiosity ), moods, dispositions and traits. For more than 40 years, Paul Ekman has supported

4590-439: Is known as "core-SELF" to be generating these affects. Psychologists have used methods such as factor analysis to attempt to map emotion-related responses onto a more limited number of dimensions. Such methods attempt to boil emotions down to underlying dimensions that capture the similarities and differences between experiences. Often, the first two dimensions uncovered by factor analysis are valence (how negative or positive

4725-417: Is no single, universally accepted evolutionary theory. The most prominent ideas suggest that emotions have evolved to serve various adaptive functions: A distinction can be made between emotional episodes and emotional dispositions. Emotional dispositions are also comparable to character traits, where someone may be said to be generally disposed to experience certain emotions. For example, an irritable person

4860-463: Is not as clear as it seems. Paul D. MacLean claims that emotion competes with even more instinctive responses, on one hand, and the more abstract reasoning, on the other hand. The increased potential in neuroimaging has also allowed investigation into evolutionarily ancient parts of the brain. Important neurological advances were derived from these perspectives in the 1990s by Joseph E. LeDoux and Antonio Damasio . For example, in an extensive study of

4995-487: Is primarily more argumentative writing and speaking. In Book II of Aristotle's writings in Rhetoric, in essence knowing people's emotions helps to enable one to act with words versus writing alone, to earn another's credibility and faith. As Aristotle's teachings expanded, many other groups of thinkers would go on to adopt different variations of political usage with the elements of pathos involved, which includes groups such as

5130-405: Is the "Praise of Helen", which has made a significant contribution to rhetorical art. In this speech, Gorgias aims to make something almost impossible – to justify Helen, about whom the people have already had a negative opinion. By methods of double oppositions, stringing of repetitive positive qualities and insightful consistent arguments, Gorgias Leontynets gradually purifies the poor reputation of

5265-458: Is the author of the famous saying, "Man is the measure of all things", which is the opening sentence of a work called Truth . Xeniades was a skeptical philosopher from Corinth , probably a follower of the pre-Socratic Xenophanes . There may have been two such persons, as he is referenced by Democritus c. 400 BCE, though was also supposedly the purchaser of Diogenes the Cynic c. 350 BCE, when he

5400-460: Is true of the other emotions." He also arranges the emotions with one another so that they may counteract one another. For example, one would pair sadness with happiness (Book 2.1.9). With this understanding, Aristotle argues for the rhetor to understand the entire situation of goals and audiences to decide which specific emotion the speaker would exhibit or call upon in order to persuade the audience. Aristotle's theory of pathos has three main foci:

5535-475: The James–Lange theory . As James wrote, "the perception of bodily changes, as they occur, is the emotion". James further claims that "we feel sad because we cry, angry because we strike, afraid because we tremble, and either we cry, strike, or tremble because we are sorry, angry, or fearful, as the case may be". An example of this theory in action would be as follows: An emotion-evoking stimulus (snake) triggers

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5670-418: The diencephalon (particularly the thalamus ), before being subjected to any further processing. Therefore, Cannon also argued that it was not anatomically possible for sensory events to trigger a physiological response prior to triggering conscious awareness and emotional stimuli had to trigger both physiological and experiential aspects of emotion simultaneously. Stanley Schachter formulated his theory on

5805-506: The universe . He more than once couples him with Xenophanes . Gorgias was a well-known sophist whose writings showcased his ability to make counter-intuitive and unpopular positions appear stronger. Gorgias authored a lost work known as On the Non-Existent , which argues that nothing exists. In it, he attempts to persuade his readers that thought and existence are different. He also wrote Encomium of Helen in which he presents all of

5940-467: The " wheel of emotions ", suggesting eight primary emotions grouped on a positive or negative basis: joy versus sadness; anger versus fear; trust versus disgust; and surprise versus anticipation. Some basic emotions can be modified to form complex emotions. The complex emotions could arise from cultural conditioning or association combined with the basic emotions. Alternatively, similar to the way primary colors combine, primary emotions could blend to form

6075-402: The "sophist" as a greedy instructor who uses rhetorical sleight-of-hand and ambiguities of language in order to deceive, or to support fallacious reasoning. In this view, the sophist is not concerned with truth and justice , but instead seeks power . Some scholars, such as Ugo Zilioli argue that the sophists held a relativistic view on cognition and knowledge . However, this may involve

6210-561: The Epicureans and Stoics. The contemporary landscape for advertising is highly competitive due to the sheer amount of marketing done by companies. Pathos has become a popular tool to draw consumers in as it targets their emotional side. Studies show that emotion influences people's information processing and decision-making, making pathos a perfect tool for persuading consumers to buy goods and services. In this digital age, "designers must go beyond aesthetics and industrial feasibility to integrate

6345-613: The Greek word " doxa ", which means "culturally shared belief" rather than "individual opinion". The sophists' philosophy contains criticisms of religion , law , and ethics . Although many sophists were apparently as religious as their contemporaries, some held atheistic or agnostic views (for example, Protagoras and Diagoras of Melos ). Few writings from and about the first sophists survive. The early sophists charged money in exchange for education and providing wisdom, and so were typically employed by wealthy people. This practice resulted in

6480-612: The Scottish Enlightenment, was one of the first rhetoricians to incorporate scientific evidence into his theory of emotional appeal. Campbell relied heavily on a book written by physician David Hartley , entitled Observations on Man . The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. Campbell argues that belief and persuasion depend heavily on

6615-465: The Sophists increased. ( The Origins of Rhetoric Keith & Lundberg) Sophists could be described both as teachers and philosophers , having travelled about in Greece teaching their students various life skills, particularly rhetoric and public speaking. These were useful qualities of the time, during which persuasive ability had a large influence on one's political power and economic wealth. Athens became

6750-490: The Sophists: Classical Rhetoric Refigured . For the sophists, the science of eloquence became a method to earn money. In order to teach their students the art of persuasion and demonstrate their thoughts, they focused on two techniques: dialectics and rhetoric . The sophists taught their students two main techniques: the usage of sophisms and contradictions. These means distinguished the speeches of

6885-702: The Western philosophers (including Aristotle , Plato , Descartes , Aquinas , and Hobbes ), leading them to propose extensive theories—often competing theories—that sought to explain emotion and the accompanying motivators of human action, as well as its consequences. In the Age of Enlightenment , Scottish thinker David Hume proposed a revolutionary argument that sought to explain the main motivators of human action and conduct. He proposed that actions are motivated by "fears, desires, and passions". As he wrote in his book A Treatise of Human Nature (1773): "Reason alone can never be

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7020-419: The accompanying bodily sensations have always been part of the interests of thinkers and philosophers. Far more extensively, this has also been of great interest to both Western and Eastern societies. Emotional states have been associated with the divine and with the enlightenment of the human mind and body. The ever-changing actions of individuals and their mood variations have been of great importance to most of

7155-719: The accompanying view that all pathos is to be extirpated (in order to achieve the state of apatheia ), are related by Stoics to a specific picture of the nature of the soul, of psychological functioning, and of human action. A key feature of that picture is that succumbing to pathos is an error of reason – an intellectual mistake. Epicureanism interpreted and placed pathos in much more colloquial means and situations, placing it in pleasure, and studying it in almost every facet in regard to pleasure, analyzing emotional specificity that an individual may feel or may need to undergo to appreciate said pathos. In Rhetoric , Aristotle identifies three artistic modes of persuasion , one of which

7290-496: The ancient Greek ideal of dispassionate reason, the neuroscience of emotion shows that emotion is necessarily integrated with intellect. Research on social emotion also focuses on the physical displays of emotion including body language of animals and humans (see affect display ). For example, spite seems to work against the individual but it can establish an individual's reputation as someone to be feared. Shame and pride can motivate behaviors that help one maintain one's standing in

7425-556: The answers to all questions. Most of these sophists are known today primarily through the writings of their opponents (particularly Plato and Aristotle ), which makes it difficult to assemble an unbiased view of their practices and teachings. In some cases, such as Gorgias, original rhetorical works are extant, allowing the author to be judged on his own terms, but in most cases, knowledge about what individual sophists wrote or said comes from fragmentary quotations that lack context and are usually hostile. The Greeks were "experimenting with

7560-415: The appraisal of situations and contexts. Cognitive processes, like reasoning and decision-making, are often regarded as separate from emotional processes, making a division between "thinking" and "feeling". However, not all theories of emotion regard this separation as valid. Nowadays, most research into emotions in the clinical and well-being context focuses on emotion dynamics in daily life, predominantly

7695-557: The artwork to draw out feelings within their audience. Political cartoons are but one example of artists using pathos to persuade or bring to light issues within the world centering around the government. Most times, the designs are blown out of proportion and are greatly exaggerated, but this adds to the raw feeling the artist tries to evoke within the viewer. Emotion Emotions are physical and mental states brought on by neurophysiological changes, variously associated with thoughts , feelings , behavioral responses , and

7830-544: The aspect of 'emotional awareness'". Companies today contain current culture references in their advertisement and oftentimes strive to make the audience feel involved. In other words, it is not enough to have a pleasant looking advertisement; corporations may have to use additional design methods to persuade and gain consumers to buy their products. For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of

7965-405: The audience or the entire audience feel guilty about something. An example would be "Well, you don't have to visit me, but I just really miss you and haven't seen you in so long." In Stoicism , pathos refers to "complaints of the soul". Succumbing to pathos is an internal event (i.e., in one's soul) that consists in an erroneous response to impressions external to it. This view of pathos, and

8100-409: The audience. Mshvenieradze states that "Pathos is directly linked with an audience. Audience is a collective subject of speakers on which an orator tries to impact by own argumentation." Similarly, to how Aristotle discusses how to effectively utilize pathos in rhetoric, the way in which one appeals to the reader is similar in appealing to an audience of voters. In the case of politics and politicians, it

8235-423: The audience. “God-terms” are often used as a rhetorical technique. It is imperative that authors still preserve the standard of writing within the medical community by focusing on factual and scientific information without use of personal opinion. It can be argued that most artwork falls under the realm of pathos. Throughout history artists have used pathos within their work by utilizing colors, shape, and texture of

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8370-554: The author to be judged on his own terms. In one case, the Dissoi logoi , an important sophist text survived but knowledge of its author has been lost. However, most knowledge of sophist thought comes from fragmentary quotations that lack context. Many of these quotations come from Aristotle , who seems to have held the sophists in slight regard. Protagoras was one of the best known and most successful sophists of his era; however, some later philosophers, such as Sextus Empiricus treat him as

8505-468: The beliefs of Antiphon , that (regardless of their ancestry) both Greeks and barbarians are born with the same capacities: An egalitarian belief that was a minority view in the 5th century BCE. He is also known for his statement (reproduced by Aristotle, in the latter's Politics , 1280b10), that " law is only a convention, a surety to another of justice". Also translated as "a guarantor of men's rights against one another". He, thus, believed that law

8640-462: The brain and other parts of the physical body. The Lexico definition of emotion is "A strong feeling deriving from one's circumstances, mood, or relationships with others". Emotions are responses to significant internal and external events. Emotions can be occurrences (e.g., panic ) or dispositions (e.g., hostility), and short-lived (e.g., anger) or long-lived (e.g., grief). Psychotherapist Michael C. Graham describes all emotions as existing on

8775-443: The categorization of "emotion" and classification of basic emotions such as "anger" and "sadness" are not universal and that the boundaries and domains of these concepts are categorized differently by all cultures. However, others argue that there are some universal bases of emotions (see Section 6.1). In psychiatry and psychology, an inability to express or perceive emotion is sometimes referred to as alexithymia . Human nature and

8910-422: The center of the sophists' activity, due to the city's freedom of speech for non-slave citizens and its wealth of resources. The sophists as a group had no set teachings, and they lectured on subjects that were as diverse as semantics and rhetoric , to ontology , and epistemology . Most sophists claimed to teach arete ("excellence" or "virtue") in the management and administration of not only one's affairs, but

9045-468: The citizens of Athens "the ability to create accounts of communal possibilities through persuasive speech". This was important for the democracy, as it gave disparate and sometimes superficially unattractive views a chance to be heard in the Athenian assembly. In addition, sophists had a great impact on the early development of law , as the sophists were the first lawyers in the world. Their status as lawyers

9180-399: The city's as well. Before the 5th century BCE, it was believed that aristocratic birth qualified a person for arete and politics. However, Protagoras, who is regarded as the first sophist, argued that arete was the result of training rather than birth. Most of what is known about sophists comes from commentaries from others. In some cases, such as Gorgias, some of his works survive, allowing

9315-464: The components of the James-Lange theory of emotions. The James–Lange theory has remained influential. Its main contribution is the emphasis it places on the embodiment of emotions, especially the argument that changes in the bodily concomitants of emotions can alter their experienced intensity. Most contemporary neuroscientists would endorse a modified James–Lange view in which bodily feedback modulates

9450-581: The components. The different components of emotion are categorized somewhat differently depending on the academic discipline. In psychology and philosophy , emotion typically includes a subjective , conscious experience characterized primarily by psychophysiological expressions , biological reactions , and mental states . A similar multi-componential description of emotion is found in sociology . For example, Peggy Thoits described emotions as involving physiological components, cultural or emotional labels (anger, surprise, etc.), expressive body actions, and

9585-495: The condemnations made by Plato through Socrates in his dialogues, as well as by Xenophon in his Memorabilia and, somewhat controversially, by Aristotle . As a paid tutor to Alexander the Great , Aristotle could be accused of being a sophist. Aristotle did not actually accept payment from Philip , Alexander's father, but requested that Philip reconstruct Aristotle's home town of Stageira as payment, which Philip had destroyed in

9720-443: The distinct facial expressions. Ekman's facial-expression research examined six basic emotions: anger , disgust , fear , happiness , sadness and surprise . Later in his career, Ekman theorized that other universal emotions may exist beyond these six. In light of this, recent cross-cultural studies led by Daniel Cordaro and Dacher Keltner , both former students of Ekman, extended the list of universal emotions. In addition to

9855-408: The earlier work of a Spanish physician, Gregorio Marañón , who injected patients with epinephrine and subsequently asked them how they felt. Marañón found that most of these patients felt something but in the absence of an actual emotion-evoking stimulus, the patients were unable to interpret their physiological arousal as an experienced emotion. Schachter did agree that physiological reactions played

9990-434: The edicts of Crassus and Domitius. Cicero was instructed in Greek rhetoric throughout his youth, as well as in other subjects of the Roman rubric under Archias. Cicero benefited in his early education from favorable ties to Crassus. In his writings, Cicero is said to have shown a "synthesis that he achieved between Greek and Roman culture" summed up in his work De Oratore . Despite his oratorical skill, Cicero pressed for

10125-862: The experience feels) and arousal (how energized or enervated the experience feels). These two dimensions can be depicted on a 2D coordinate map. This two-dimensional map has been theorized to capture one important component of emotion called core affect . Core affect is not theorized to be the only component to emotion, but to give the emotion its hedonic and felt energy. Using statistical methods to analyze emotional states elicited by short videos, Cowen and Keltner identified 27 varieties of emotional experience: admiration, adoration, aesthetic appreciation, amusement, anger, anxiety, awe, awkwardness, boredom, calmness, confusion, craving, disgust, empathic pain, entrancement, excitement, fear, horror, interest, joy, nostalgia, relief, romance, sadness, satisfaction, sexual desire, and surprise. In Hinduism, Bharata Muni enunciated

10260-434: The experience of emotion. (p. 583) Walter Bradford Cannon agreed that physiological responses played a crucial role in emotions, but did not believe that physiological responses alone could explain subjective emotional experiences. He argued that physiological responses were too slow and often imperceptible and this could not account for the relatively rapid and intense subjective awareness of emotion. He also believed that

10395-470: The explanation of human action. Many rhetoricians during this period were instructed under specialists in Greek rhetorical studies as part of their standard education. Cicero , a prominent rhetorician during this period in Roman history, is one such example of the influence of the Second Sophistic on Roman education. His early life coincided with the suppression of Latin rhetoric in Roman education under

10530-436: The following: Śṛṅgāraḥ (शृङ्गारः): Romance / Love / attractiveness, Hāsyam (हास्यं): Laughter / mirth / comedy, Raudram (रौद्रं): Fury / Anger, Kāruṇyam (कारुण्यं): Compassion / mercy, Bībhatsam (बीभत्सं): Disgust / aversion, Bhayānakam (भयानकं): Horror / terror, Veeram (वीरं): Pride / Heroism, Adbhutam (अद्भुतं): Surprise / wonder. In Buddhism , emotions occur when an object is considered attractive or repulsive. There

10665-459: The force of an emotional appeal. Furthermore, Campbell introduced the importance of the audience's imagination and will on emotional persuasion that is just as important as basic understanding of an argument. Campbell, by drawing on the theories of rhetoricians before him, drew up a contemporary view of pathos that incorporates the psychological aspect of emotional appeal. Pathos has its hand in politics as well, primarily in speech and how to persuade

10800-404: The form of judgments, evaluations, or thoughts were entirely necessary for an emotion to occur. Cognitive theories of emotion emphasize that emotions are shaped by how individuals interpret and appraise situations. These theories highlight: These theories acknowledge that emotions are not automatic reactions but result from the interplay of cognitive interpretations, physiological responses, and

10935-452: The frame of mind the audience is in, the variation of emotion between people, and the influence the rhetor has on the emotions of the audience. Aristotle classifies the third of this trio as the ultimate goal of pathos. Similarly, Aristotle outlines the individual importance of persuasive emotions, as well as the combined effectiveness of these emotions on the audience. Antoine Braet did a re-examination of Aristotle's text and in this he examined

11070-473: The full spectrum of human emotional experience. For example, interpersonal anger and disgust could blend to form contempt . Relationships exist between basic emotions, resulting in positive or negative influences. Jaak Panksepp carved out seven biologically inherited primary affective systems called SEEKING (expectancy), FEAR (anxiety), RAGE (anger), LUST (sexual excitement), CARE (nurturance), PANIC/GRIEF (sadness), and PLAY (social joy). He proposed what

11205-463: The groundwork, as did other Sophists, for Aristotle to theorize the concept of pathos. In his dialogue Gorgias , Plato discusses pleasure versus pain in the realm of pathos though in a (probably fictional) conversation between Gorgias and Socrates. The dialogue between several ancient rhetors that Plato created centers around the value of rhetoric, and the men incorporate aspects of pathos in their responses. Gorgias discredits pathos and instead promotes

11340-421: The growth of Athenian democracy. Sophists contributed to the new democracy in part by espousing expertise in public deliberation, the foundation of decision-making, which allowed—and perhaps required—a tolerance of the beliefs of others. This liberal attitude would naturally have made its way into the Athenian assembly as sophists began acquiring increasingly high-powered clients. Continuous rhetorical training gave

11475-402: The importance of such skills in the litigious social life of Athens, practitioners often commanded very high fees. The sophists' practice of questioning the existence and roles of traditional deities and investigating into the nature of the heavens and the earth prompted a popular reaction against them. As there was a popular view of Socrates as a sophist, he was among the targets (which prompted

11610-429: The importance of understanding specific social situations in order to successfully utilize pathos as a mode of persuasion. Aristotle identifies the introduction and the conclusion as the two most important places for an emotional appeal in any persuasive argument. Scholars have discussed the different interpretations of Aristotle's views of rhetoric and his philosophy. Some believe that Aristotle may not have even been

11745-485: The inclusion of cognitive appraisal as one of the elements is slightly controversial, since some theorists make the assumption that emotion and cognition are separate but interacting systems, the CPM provides a sequence of events that effectively describes the coordination involved during an emotional episode. Emotion can be differentiated from a number of similar constructs within the field of affective neuroscience : There

11880-462: The influence of Plato and Aristotle, philosophy came to be regarded as distinct from sophistry, the latter being regarded as specious and rhetorical, a practical discipline. Thus, by the time of the Roman Empire , a sophist was simply a teacher of rhetoric and a popular public speaker. For instance, Libanius , Himerius , Aelius Aristides , and Fronto were sophists in this sense. However, despite

12015-449: The influence of emotions on health and behaviors, suggesting the need to manage emotions. Early modern views on emotion are developed in the works of philosophers such as René Descartes , Niccolò Machiavelli , Baruch Spinoza , Thomas Hobbes and David Hume . In the 19th century emotions were considered adaptive and were studied more frequently from an empiricist psychiatric perspective. Christian perspective on emotion presupposes

12150-478: The intensity of specific emotions and their variability, instability, inertia, and differentiation, as well as whether and how emotions augment or blunt each other over time and differences in these dynamics between people and along the lifespan. The word "emotion" dates back to 1579, when it was adapted from the French word émouvoir , which means "to stir up". The term emotion was introduced into academic discussion as

12285-561: The inventor of his famous persuasion methods. In the second chapter of Rhetoric , Aristotle's view on pathos changes from the use in discourse to the understanding of emotions and their effects. William Fortenbaugh pointed out that for the Sophist Gorgias , "Being overcome with emotion is analogous to rape." Aristotle opposed this view and created a systematic approach to pathos. Fortenbaugh argues that Aristotle's systematic approach to emotional appeals "depends upon correctly understanding

12420-417: The main proponents of this view was Richard Lazarus who argued that emotions must have some cognitive intentionality . The cognitive activity involved in the interpretation of an emotional context may be conscious or unconscious and may or may not take the form of conceptual processing. Lazarus' theory is very influential; emotion is a disturbance that occurs in the following order: For example: Jenny sees

12555-406: The major premise of the work and tying while incorporating an emotional sentiment. The author suggests ways in which to appeal to the pity of the audience: "We shall stir pity in our hearers by recalling vicissitudes of future; by comparing the prosperity we once enjoyed with our present adversity; by entreating those whose pity we seek to win, and by submitting ourselves to their mercy." Additionally,

12690-654: The mid-late 19th century with Charles Darwin 's 1872 book The Expression of the Emotions in Man and Animals . Darwin argued that emotions served no evolved purpose for humans, neither in communication, nor in aiding survival. Darwin largely argued that emotions evolved via the inheritance of acquired characters. He pioneered various methods for studying non-verbal expressions, from which he concluded that some expressions had cross-cultural universality. Darwin also detailed homologous expressions of emotions that occur in animals . This led

12825-487: The most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music. Pathos can also be also used in credited medical journals, research and other academic pieces of writing. The goal is to appeal to the readers' emotion while maintaining the necessary requirements of the medical discourse community. Authors may do so, by using certain vocabulary to elicit an emotional response from

12960-670: The nature of individual emotions, upon knowing the conditions favorable to, the objects of, and the grounds for individual emotions". Modern philosophers were typically more skeptical of the use of emotions in communication, with political theorists such as John Locke hoping to extract emotion from reasoned communication entirely. George Campbell presents another view unlike the common systematic approach of Aristotle. Campbell explored whether appeals to emotion or passions would be "an unfair method of persuasion," identifying seven circumstances to judge emotions: probability, plausibility, importance, proximity in time, connection of place, relations to

13095-405: The nature of language and culture, and employed rhetoric to achieve their purposes, generally to persuade or convince others. "Sophists did, however, have one important thing in common: whatever else they did or did not claim to know, they characteristically had a great understanding of what words would entertain or impress or persuade an audience." Sophists went to Athens to teach because the city

13230-453: The nine rasas (emotions) in the Nātyasāstra , an ancient Sanskrit text of dramatic theory and other performance arts, written between 200 BC and 200 AD. The theory of rasas still forms the aesthetic underpinning of all Indian classical dance and theatre, such as Bharatanatyam , kathak , Kuchipudi , Odissi , Manipuri , Kudiyattam , Kathakali and others. Bharata Muni established

13365-416: The noun σοφιστής , sophistes , which originally meant "a master of one's craft" and later "a prudent man" or "wise man". The word for "sophist" in various languages comes from sophistes . The word "sophist" could be combined with other Greek words to form compounds . Examples include meteorosophist , which roughly translates to "expert in celestial phenomena"; gymnosophist (or "naked sophist",

13500-449: The opponent. The main purpose was to pick an approach to the audience, to please it and to adapt the speech to it. Unlike Plato 's approach, the Sophist rhetoricians did not focus on identifying the truth, but the most important thing for them was to prove their case. The first sophist whose speeches are a perfect example of a sophisticated approach is Gorgias. One of his most famous speeches

13635-422: The opposition from philosophers Socrates, Plato, and Aristotle, it is clear that sophists had a vast influence on a number of spheres, including the growth of knowledge and on ethical-political theory. Their teachings had a huge influence on thought in the 5th century BCE. The sophists focused on the rational examination of human affairs and the betterment and success of human life. They argued that gods could not be

13770-472: The origin, function , and other aspects of emotions have fostered intense research on this topic. Theorizing about the evolutionary origin and possible purpose of emotion dates back to Charles Darwin . Current areas of research include the neuroscience of emotion, using tools like PET and fMRI scans to study the affective picture processes in the brain . From a mechanistic perspective, emotions can be defined as "a positive or negative experience that

13905-445: The original six, these studies provided evidence for amusement , awe , contentment , desire , embarrassment , pain , relief , and sympathy in both facial and vocal expressions. They also found evidence for boredom , confusion , interest , pride , and shame facial expressions, as well as contempt , relief, and triumph vocal expressions. Robert Plutchik agreed with Ekman's biologically driven perspective but developed

14040-447: The perception of what he called an "exciting fact" directly led to a physiological response, known as "emotion". To account for different types of emotional experiences, James proposed that stimuli trigger activity in the autonomic nervous system , which in turn produces an emotional experience in the brain. The Danish psychologist Carl Lange also proposed a similar theory at around the same time, and therefore this theory became known as

14175-532: The person, or that which is "imago-dei" or Image of God in humans. In Christian thought, emotions have the potential to be controlled through reasoned reflection. That reasoned reflection also mimics God who made mind. The purpose of emotions in human life is therefore summarized in God's call to enjoy Him and creation, humans are to enjoy emotions and benefit from them and use them to energize behavior. Perspectives on emotions from evolutionary theory were initiated during

14310-453: The persons concerned, and interest in the consequences. The 84 BC Rhetorica ad Herennium book of an unknown author theorizes that the conclusion is the most important place in a persuasive argument to consider emotions such as mercy or hatred, depending on the nature of the persuasion. The "appeal to pity", as it is classified in Rhetorica ad Herennium , is a means to conclude by reiterating

14445-477: The play, Socrates promises to teach Strepsiades' son to argue his way out of paying his debts. An ongoing debate is centered on the difference between the sophists, who charged for their services, and Socrates , who did not. Instead of giving instruction Socrates professed a self-effacing and questioning posture, exemplified by what is known as the Socratic method (although Diogenes Laërtius wrote that Protagoras,

14580-641: The possible reasons for which Helen could be blamed for causing the Trojan War and refutes each one of them. Lycophron is mentioned as a sophist by Aristotle, and was probably among the students of Gorgias He rejected the supposed value of an aristocratic birth , claiming that "Now the nobility of good birth is obscure, and its grandeur a matter of words." meaning that there is no factual difference between those well-born and those low-born; only words and opinion assign value to these different circumstances of birth. This statement may indicate that Lycophron shared

14715-429: The result of a cognitive and conscious process which occurs in response to a body system response to a trigger. According to Scherer 's Component Process Model (CPM) of emotion, there are five crucial elements of emotion. From the component process perspective, emotional experience requires that all of these processes become coordinated and synchronized for a short period of time, driven by appraisal processes. Although

14850-513: The richness, variety, and temporal course of emotional experiences could not stem from physiological reactions, that reflected fairly undifferentiated fight or flight responses. An example of this theory in action is as follows: An emotion-evoking event (snake) triggers simultaneously both a physiological response and a conscious experience of an emotion. Phillip Bard contributed to the theory with his work on animals. Bard found that sensory, motor, and physiological information all had to pass through

14985-402: The senate" (W. Keith, 5). This is when the sophist began to come about. Originally known as Sicilians, they began to teach Athenians how to speak in a persuasive manner in order to work with the courts and senate. It is not really known how these Sicilians, who came to be Sophists, initially grew an interest to teach others how to speak persuasively. However, the interest in receiving training from

15120-439: The sensation of being overtaken by a drug: "[f]or just as different drug draw off different humors from the body, and some put an end to disease and other to life, so too of discourses: some give pain, others delight, others terrify, others rouse the hearers to courage, and yet others by a certain vile persuasion drug and trick to soul." Plato also discussed emotional appeal in rhetoric. Plato preceded Aristotle and therefore laid

15255-463: The situation (a confederate) displayed that emotion. Hence, the combination of the appraisal of the situation (cognitive) and the participants' reception of adrenalin or a placebo together determined the response. This experiment has been criticized in Jesse Prinz's (2004) Gut Reactions . With the two-factor theory now incorporating cognition, several theories began to argue that cognitive activity in

15390-503: The social context. A prominent philosophical exponent is Robert C. Solomon (for example, The Passions, Emotions and the Meaning of Life , 1993 ). Solomon claims that emotions are judgments. He has put forward a more nuanced view which responds to what he has called the 'standard objection' to cognitivism, the idea that a judgment that something is fearsome can occur with or without emotion, so judgment cannot be identified with emotion. One of

15525-447: The sophist as an avaricious instructor who teaches deception. Before Plato, the word "sophist" could be used as either a respectful or contemptuous title. It was in Plato's dialogue, Sophist , that the first record of an attempt to answer the question "what is a sophist?" is made. Plato described sophists as paid hunters after the young and wealthy, as merchants of knowledge, as athletes in

15660-426: The sophists filled had important ramifications for the Athenian political system. The historical context provides evidence for their considerable influence, as Athens became more and more democratic during the period in which the sophists were most active. Even though Athens was already a flourishing democracy before their arrival, the cultural and psychological contributions of the sophists played an important role in

15795-451: The sophists from the other speakers. Contradictions (antithesis ) were important to the Sophists because they believed that a good rhetorician should be able to defend both his own opinion and the exact opposite one. In this way, was developed the ability to find clear, convincing arguments for any thesis. For the sophists, the primary purpose was to win the dispute in order to prove their excellence in word usage. They were convinced that there

15930-461: The sophists in an unflattering light, and it is unclear how accurate or fair Plato's representation of them may be; however, Protagoras and Prodicus are portrayed in a largely positive light in Protagoras . Protagoras argued that "man is the measure of all things", meaning man decides for himself what he is going to believe. The works of Plato and Aristotle have had much influence on the modern view of

16065-723: The sophists were known as sophistry and gained a negative reputation as tools of arbitrary reasoning. "Sophistry" is today used as a pejorative for a superficially sound but intellectually dishonest argument in support of a foregone conclusion. The Greek word σοφός , sophos , 'a wise man' is related to the noun σοφία , sophia , 'wisdom'. Since the times of Homer it commonly referred to an expert in his profession or craft. Charioteers , sculptors, or military experts could be referred to as sophoi in their occupations. The word has gradually come to connote general wisdom and especially wisdom in human affairs such as politics, ethics, and household management. This

16200-473: The speaker's goal of the effect on the audience. Braet explains there are three perspectives of every emotion that a speaker is trying to arouse from the audience: the audience's condition, who the audience is feeling these emotions for, and the motive. Moreover, Aristotle pointedly discusses pleasure and pain in relation to the reactions these two emotions cause in an audience member. According to Aristotle, emotions vary from person to person. Therefore, he stresses

16335-502: The text impresses the importance of invoking kindness, humanity and sympathy upon the hearer. Finally, the author suggests that the appeal to pity be brief for "nothing dries more quickly than a tear." The concept of emotional appeal existed in rhetoric long before Aristotle's Rhetoric . George A. Kennedy , a well-respected, modern-day scholar, identifies the appeal to emotions in the newly formed democratic court system before 400 BC in his book, The Art of Persuasion in Greece . Gorgias ,

16470-408: The use of ethos in persuasion. In another of Plato's texts, Phaedrus , his discussion of emotions is more pointed; however, he still does not outline exactly how emotions manipulate an audience. Plato discusses the danger of emotions in oratory. He argues that emotional appeal in rhetoric should be used as the means to an end and not the point of the discussion. George Campbell , a contributor to

16605-521: The view that emotions are discrete, measurable, and physiologically distinct. Ekman's most influential work revolved around the finding that certain emotions appeared to be universally recognized, even in cultures that were preliterate and could not have learned associations for facial expressions through media. Another classic study found that when participants contorted their facial muscles into distinct facial expressions (for example, disgust), they reported subjective and physiological experiences that matched

16740-452: The way for animal research on emotions and the eventual determination of the neural underpinnings of emotion. More contemporary views along the evolutionary psychology spectrum posit that both basic emotions and social emotions evolved to motivate (social) behaviors that were adaptive in the ancestral environment. Emotion is an essential part of any human decision-making and planning, and the famous distinction made between reason and emotion

16875-487: The way in which they are excited (1356a24–1356a25). Aristotle posits that, alongside pathos, the speaker must also deploy good ethos in order to establish credibility (Book 2.1.5–9). Aristotle details what individual emotions are useful to a speaker (Book 2.2.27). In doing so, Aristotle focused on whom, toward whom, and why, stating that "[i]t is not enough to know one or even two of these points; unless we know all three, we shall be unable to arouse anger in anyone. The same

17010-487: The word, emotions are intense feelings that are directed at someone or something. On the other hand, emotion can be used to refer to states that are mild (as in annoyed or content) and to states that are not directed at anything (as in anxiety and depression). One line of research looks at the meaning of the word emotion in everyday language and finds that this usage is rather different from that in academic discourse. In practical terms, Joseph LeDoux has defined emotions as

17145-429: Was a result of their highly developed skills in argument. The sophists were the first formal teachers of the art of speaking and writing in the Western world. Their influence on education in general, and medical education in particular, has been described by Seamus Mac Suibhne. The sophists "offer quite a different epistemic field from that mapped by Aristotle", according to scholar Susan Jarratt , writer of Rereading

17280-404: Was adopted and further developed by scholasticism and Thomas Aquinas in particular. In Chinese antiquity, excessive emotion was believed to cause damage to qi , which in turn, damages the vital organs. The four humors theory made popular by Hippocrates contributed to the study of emotion in the same way that it did for medicine . In the early 11th century, Avicenna theorized about

17415-420: Was captured by pirates and sold as a slave . Xeniades was supposed to have been the man who persuaded Monimus to become a follower of Diogenes, and was the source of his skeptical doctrines. The little that is known of him is derived from Sextus Empiricus , who represents him as holding the most ultrasceptical opinions, and maintaining that all notions are false, and that there is absolutely nothing true in

17550-424: Was flourishing at the time. It was good employment for those good at debate, which was a speciality of the first sophists, and they received the fame and fortune they were seeking. Protagoras is generally regarded as the first of these professional sophists. Others include Gorgias , Prodicus , Hippias , Thrasymachus , Lycophron , Callicles , Antiphon , and Cratylus . A few sophists claimed that they could find

17685-503: Was little concerned with politics . But it was, to a large degree, to meet the everyday needs and respond to the practical problems of Greco-Roman society. It came to dominate higher education and left its mark on many forms of literature. Lucian , himself a writer of the Second Sophistic, even calls Jesus "that crucified sophist". During the Second Sophistic , the Greek discipline of rhetoric heavily influenced Roman education. During this time Latin rhetorical studies were banned for

17820-457: Was no verity, but there were different opinions, equal in importance, and the "verity" was the only one that would be more convincingly demonstrated by the rhetorician. Sophists were not limited in their speeches only to topics in which they were aware. For them, there were no topics they could not dispute, because their skill reached such a level that they were able to talk about completely unknown things to them and still impress upon listeners and

17955-466: Was scared". The issue with the James–Lange theory is that of causation (bodily states causing emotions and being a priori ), not that of the bodily influences on emotional experience (which can be argued and is still quite prevalent today in biofeedback studies and embodiment theory). Although mostly abandoned in its original form, Tim Dalgleish argues that most contemporary neuroscientists have embraced

18090-404: Was the chief expression of intellectual life. The term "Second Sophistic" comes from Philostratus , who, rejecting the term "New Sophistic", traced the beginnings of the movement to the orator Aeschines in the 4th century BCE. But its earliest representative was really Nicetes of Smyrna , in the late 1st century CE. Unlike the original Sophistic movement of the 5th century BCE, the Second Sophistic

18225-461: Was the meaning ascribed to the Greek Seven Sages of 7th and 6th century BCE (such as Solon and Thales ), and it was the meaning that appears in the histories of Herodotus . The word σοφός gives rise to the verb σοφίζω , sophizo , 'to instruct / make learned', the passive voice of which means "to become or be wise", or "to be clever or skilled". From the verb is derived

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