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95-569: Parker Brothers (known by Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro . More than 1,800 games were published under the Parker Brothers name since 1883. Among its products were Monopoly , Clue (licensed from the British publisher and known as Cluedo outside of North America), Sorry! , Risk , Trivial Pursuit , Ouija , Aggravation , Bop It , Scrabble (under

190-452: A syllabic abbreviation of its original name, Hassenfeld Brothers ) is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island . Hasbro owns the trademarks and products of Kenner , Milton Bradley , Parker Brothers , and Wizards of

285-469: A Romper Room toy line. A month-long Teamsters strike and Far Eastern supplier troubles caused the company to post a $ 1 million loss for the year. In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard Nixon 's Family Assistance Plan which subsidized day care for working mothers. By 1975, the company had ended

380-566: A company selling textile remnants. Over the next two decades, the company expanded to produce pencil cases and school supplies. On January 8, 1926, Hassenfeld Brothers was incorporated in Rhode Island; Hillel left for another textile business while Henry took charge of the corporation. They began making their own pencils after their pencil supplier began making pencil cases as well. Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily

475-407: A detailed article that Hasbro came close to buying Lionsgate , exploring options to expand its entertainment division and bolster its content production capabilities due to interest in film and television ventures, but the deal fell through. On February 16, 2018, Saban Brands appointed Hasbro as the global master toy licensee for Power Rangers with a future collaboration and option to purchase

570-594: A flying projectile with a sharp metal point causing multiple deaths. The other toy was named The Hypo-Squirt, a hypodermic needle-shaped water gun tagged by the press as a "junior junkie" kit. Both were recalled. Romper Room and its toy line had continued success, although Action for Children's Television citizens group considered the program to be an advertising channel for toys. Merrill Hassenfeld took over as CEO in 1974, and his son Stephen D. Hassenfeld became president. The company became profitable once again but had mixed results due to cash flow problems from increasing

665-556: A fruit or dessert-named pet. Like the Strawberry Shortcake doll, all the other characters' dolls had hair scented to match their theme. The characters lived and played in a magical world known as Strawberryland. The Strawberry Shortcake Bicycle was introduced in 1983; production ended in 1990. Over the bike's seven-year model run, it is estimated over 1 million of the Strawberry Shortcake Bicycles were sold, making

760-589: A joint partnership with Milton Bradley in the United States and Canada), and Probe . The trade name became defunct with former products being marketed under the "Hasbro Gaming" label, with the logo shown on Monopoly games. Parker Brothers was founded by George Swinnerton Parker . Parker's philosophy deviated from the prevalent theme of board game design; he believed that games should be played for enjoyment and did not need to emphasize morals and values. He created his first game, called Banking , in 1883 when he

855-856: A major toy licensing deal with Bandai . Merchandising would initially focus on the classic designs, which would be released in the second half of 2002, while merchandise featuring the new look would be released in 2003 to coincide with the specials. The relaunch focused on a main core cast of characters - Strawberry Shortcake, Custard the Cat, Pupcake the Dog, Angel Cake, Orange Blossom, Huckleberry Pie, Apple Dumplin' and new character Ginger Snap. The existing characters were redesigned to look more like actual humans than toys. Custard and Pupcake also had major redesigns to look more like actual pets, of which Pupcake now belongs to Strawberry Shortcake. Apple Dumplin' would also become Strawberry Shortcake's sister. Additionally, Strawberryland

950-645: A makeover, with rides being redone and renamed to Hasbro properties. Construction was begun later that month and scheduled to wrap up in late 2020. On August 22, 2019, Hasbro announced its purchase of Entertainment One for about US$ 4 billion. The deal was completed on December 30, 2019. On October 24, 2019, Hasbro announced the closing of Backflip Studios, while its Wizards of the Coast subsidiary purchased Tuque Games in October. On February 28, 2020, Hasbro announced that Campbell Arnott's former CMO David McNeil had joined

1045-420: A manufacturer of infant products and the world's largest bib producer, and Knickerbocker Toy Company, a struggling Warner Communications subsidiary. Hasbro paid 37% of its stock to Warner, which was paid into Hasbro's executive-controlled voting trust, and also received a cash infusion. In 1984, Alan G. Hassenfeld took over as president from his brother Stephen, who continued as CEO and chairman. That same year,

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1140-553: A new board game called Monopoly . Although the company had originally rejected the game in 1934, they decided to publish it the next year. It was a success, and the company had difficulty keeping up with demand. The company continued to grow throughout the next several decades, producing games including Cluedo (released as Clue in North America), Risk , and Sorry! Parker Brothers marketed its first jigsaw puzzle in 1887. Parker also produced children's puzzles, as well as

1235-414: A new five-year contract. As of fiscal year 2012, Goldner had a total calculated compensation of $ 9,684,285. On July 9, 2013, Backflip Studios sold a 70% stake in the company to Hasbro for $ 112 million in cash. On November 6, 2012, it was rumored that The Walt Disney Company was discussing a multi-billion dollar deal to acquire Hasbro. While Hasbro declined to discuss the rumor, advisors stated there

1330-452: A profit of $ 100. Parker founded his game company, initially called the George S. Parker Company, in his hometown of Salem, Massachusetts in 1883. When George's brother Charles joined the business in 1888, the company's name was changed to its more familiar form. In 1898 a third brother, Edward H. Parker, joined the company. For many years, George designed most of the games himself, and wrote all

1425-522: A single DVD by Allumination FilmWorks in March 2007; this was later re-released on February 10, 2015, by Paramount Home Media Distribution . In 1991, THQ relaunched the franchise by producing an updated line of Strawberry Shortcake dolls. Strawberry and five of her classic friends each got a makeover with new clothes, hair, and eyes, but the line saw only modest success and lasted just a year. American Greetings' VP of licensing, Michael Brown, said in 2002 that

1520-487: A toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president. The company entered the plastic fields during World War II to support its toy line. The Hassenfeld brothers, immigrants from Ulanów , Poland, also spent the war years helping to rescue and employ fellow Jews from Ulanów; Jacob Klapper, a holocaust survivor born in Ulanów, recalled being told when he arrived in

1615-567: A video game by Parker Brothers entitled Strawberry Shortcake Musical Match-Ups for the Atari 2600 , and Bike's Big Wheels. The first animated television special featuring Strawberry Shortcake and related characters - The World of Strawberry Shortcake , aired on syndicated television stations in the United States on March 28, 1980. After the success of the special, a second special - Strawberry Shortcake in Big Apple City (April 10, 1981 )

1710-470: The American Greetings franchises, Care Bears and Strawberry Shortcake . The branch published twelve titles by February 1984; sales of these books totaled 3.5 million units. Parker Brothers also operated a record label around the same time; one of its releases, based on Coleco 's Cabbage Patch Kids and involving Tom and Stephen Chapin titled Cabbage Patch Dreams , was certified Gold by

1805-693: The Discovery Family network. Hasbro sold Entertainment One to Lionsgate (now Starz Entertainment ) on December 27, 2023, however, it kept eOne's family brands and eOne's stake in Astley Baker Davies , placing them into a new subsidiary called Hasbro Entertainment , founded on August 16, 2023. The company celebrated their 100th anniversary on December 6, 2023. Three Polish-Jewish brothers, Herman, Hillel, and Henry Hassenfeld, founded Hassenfeld Brothers in Providence, Rhode Island , in late 1923,

1900-714: The Milton Bradley Company . Following the acquisition, Parker Brothers continued to have its corporate offices in Beverly, but production of the games were moved to Milton Bradley's headquarters in East Longmeadow . In 1998, Parker Brothers and Milton Bradley were consolidated at the new Hasbro Games campus (based in the former address of Parker Brothers' headquarters) to merge together and form Hasbro Games. Milton Bradley and Parker Bros. subsequently turned into two separate brands of Hasbro before being retired in 2009 in favor of

1995-579: The Recording Industry Association of America (RIAA) in July 1984. In 1985, General Mills merged the company with their subsidiary Kenner ; this new company, Kenner Parker Toys Inc., was acquired by Tonka in 1987. In 1988, Parker Brothers struck a deal with Martindale/Gilden Productions to develop television game shows, such as Boggle . Tonka, including Parker Brothers, was bought in 1991 for about $ 516 million by Hasbro which also owned

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2090-690: The 1980s series, with Ball drawing inspiration from girls with "doubts and challenges but their friends back them up and support them". In May 2018, DHX Media and its subsidiary, WildBrain , debuted a new 2D animated series of Strawberry Shortcake on YouTube and YouTube TV produced by WildBrain Studios . The series features the return of Raisin Cane and the Purple Pieman to the series. The cast for that series features Alyson Leigh Rosenfeld as Strawberry Shortcake, Amanda Barker as Orange Blossom, Dylan Jones as

2185-465: The 1983 International Tokyo Toy Show  [ ja ] , the company licensed the toylines and subsequently launched the successful Transformers toy line along with a children's animated TV series two years later. With the toys and TV series being popular, Stephen Hassenfeld posed with the toys for a People magazine cover photo. In 1982, Hasbro produced the successful toy franchise My Little Pony . In 1983, they purchased GLENCO Infant Items,

2280-488: The Berrykins (March 29, 1985 ). With the production moving over to Canada, most of the voice cast was replaced with Canadian talent, with the exception of Russi Taylor and Bob Ridgely who reprised their roles from the first three specials. Frequent Nelvana collaborator John Sebastian , most known for his music for Nelvana's Care Bears series, wrote the songs for two of these three specials. The specials were released on

2375-685: The CEO and chairman of the board. Between 1978 and 1981, Stephen reduced the Hasbro product line by one-third and its new products by one-half. Hasbro focused on simple, low-cost, longer life-cycle toys like Mr. Potato Head. Hasbro thus stayed out of the electronic games field which went bust in the early 1980s. In 1982, Hasbro revived its G.I. Joe line with the help of Marvel Comics , as an anti-terrorist special forces team based on current events. Following an interest in Takara 's Diaclone and Micro Change toylines in

2470-517: The Climax, Jig-A-Jig, Jig Wood, and Paramount lines. According to Jigsaw Puzzles: An Illustrated History and Price Guide , by Anne D. Williams, Parker Bros. closed the Pastime line in the 1950s and their die-cut puzzles were phased out in the late 1970s. Even after George Parker's death, the company remained family-owned until 1968 when General Mills purchased the company. After this, Parker Brothers produced

2565-449: The Coast was bought in a deal worth $ 325 million. Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division. In 2001 money-losing Hasbro Interactive was sold to Infogrames , a French software concern, for $ 100 million. Hasbro entered the building block toy with its Built to Rule line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005. In 2004,

2660-699: The Coast , among others. As of August 2020, over 81.5% of its shares were held by large financial institutions. Among Hasbro's products are Transformers , G.I. Joe , Power Rangers , Rom the Space Knight , Micronauts , M.A.S.K. , Monopoly , Furby , Nerf , Potato Head , Ouija boards , Play-Doh , Twister , and My Little Pony , and with the Entertainment One (now Lionsgate Canada ) acquisition on December 30, 2019, franchises like Peppa Pig and PJ Masks . Hasbro also spawned TV shows to promote its products, such as Family Game Night on

2755-509: The Coast subsidiary "posted revenue of $ 816 million last year, up 24% from 2019, fueled by what Hasbro says were record years for" Dungeons & Dragons and Magic: The Gathering . ICv2 reported, "the WotC and Digital Gaming segment is over $ 112 million more than the operating profit for Hasbro's entire consumer products segment" and that "Wizards of the Coast on its own is also more profitable than Hasbro's consumer products segment [...]. From

2850-554: The Far East as an important market to expand. In 1992, Hasbro purchased Nomura Toys Ltd. in Japan, and majority ownership of Palmyra, a Southeast Asian toy distributor. These increased the proportion of international sales from 22% in 1985 to 45% ($ 1.28 billion) in 1995. In 1993, Hasbro lost its bid for J. W. Spear & Sons , a U.K.-based game maker, to Mattel . In the US, Hasbro's growth since 1980

2945-819: The Hasbro Toy Group. Meanwhile, Mattel purchased Fisher-Price and retook the top spot in the toy industry. Hasbro Interactive was started in 1995 and released the Monopoly game on CD-ROM. Mattel also proposed a merger that year, but was turned down by the Hasbro board in 1996 due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers, particularly Toys "R" Us . In 1998, Hasbro bought Avalon Hill for $ 6 million and Galoob for $ 220 million. That same year, Milton Bradley merged with Parker Bros. to form Hasbro Games. In 1999, Hasbro paid $ 325 million for rights to Pokémon toys. The same year, Wizards of

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3040-411: The Hasbro brand. Parker Brothers had a reputation for quality family-oriented and licensed games. The company released Merlin in 1978, and sold 700,000 units before Christmas and had a sales total of $ 100 million in 1979. It began to produce electronic versions of popular Parker Brothers board games in the late 1970s. The company ventured into the toy market with the electronic action figure , Rom

3135-502: The Hasbro trade name, and it shortened its name to Hasbro Industries on July 12, 1968, and sold a minor stake in the corporation to the public. The Vietnam War was at its height in 1969, so Hasbro redesigned GI Joe to be less militaristic and more adventure-oriented. Its promotional efforts included the catchphrase "Boy Oh Boy! It's A Hasbro Toy!" in television commercials and print ads. Also in 1969, Hasbro bought Burt Claster Enterprises which produced " Romper Room " and had just begun

3230-612: The Purple Pieman, Kaylin Lee Clinton as Raisin Cane, and Laurie Hymes as Sour Grapes. In 2016, Iconix Brand Group and DHX Media (now WildBrain) began to develop a new animated series. The series was scheduled for three seasons, totaling 39 episodes, although no cast, crew, or release date were revealed at the time, and would have used 3D computer animation similar to the 2009 series. In 2017, DHX Media acquired Iconix's entertainment brands, including Strawberry Shortcake, for $ 345 million. This meant that DHX fully took over production of

3325-768: The Spaceknight , in 1979. Although the toy proved a failure, the licensed comic book published by Marvel Comics ran for years after the toy was discontinued. Parker Brothers spent $ 50,000 to reverse-engineer Atari's hardware to produce its own cartridges. The company was able to obtain the license for Star Wars game as Kenner Products was also owned by General Mills. Parker Brothers earned $ 74 million from cartridge sales between June and December 1982. Other Parker Brothers video games included many popular arcade games such as Konami 's Frogger , Nintendo 's Popeye , and Gottlieb games such as Q*bert and Reactor . Hasbro Hasbro, Inc. ( / ˈ h æ z b r oʊ / ;

3420-631: The THQ relaunch failed due to being around at the wrong time, with the audience who enjoyed the franchise in the 1980s only reaching their teenage years. In 2001, American Greetings appointed DIC Entertainment as the exclusive licensing agent for the franchise. In March 2002, DIC and American Greetings officially revealed their plans to relaunch the franchise for a new generation with a series of four specials released direct-to-video through 20th Century Fox Home Entertainment beginning in 2003 and later air on television, alongside various merchandise deals including

3515-682: The TV series and DVDs, as well as one for the film. A CD was also released along with a piano book. The first Strawberry Shortcake video game was produced in 1983 for the Atari 2600. No further games based upon the franchise were produced until 20 years later, in 2003, with Strawberry Shortcake: Amazing Cookie Party for PC. Since then, games have been published for the Game Boy Advance , Sony PlayStation 2, Nintendo DS , PC, and Mac. A standalone plug-and-play game based on Konami's Dance Dance Revolution franchise

3610-537: The United States that Hassenfeld Brothers would employ any survivor from Ulanów, no questions asked. Hassenfeld Brothers' first popular toy was Mr. Potato Head , which the company purchased from George Lerner in 1952. In 1954, the company became a Disney major licensee. In 1960, Henry died and Merrill took over the parent company, and his older brother Harold ran the pencil-making business of Empire Pencil. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961. In 1962, Hasbro purchased

3705-453: The bike one of the most popular children's character themed bikes ever produced. Several TV specials were made featuring the characters, one each year between 1980 and 1985, by which time the characters' popularity had diminished. Kenner produced no new dolls or toys thereafter. In May 1983, following a court case, copyrights to Strawberry Shortcake were granted to Barbi Sargent from American Greetings Corporation. Later on, Sargent returned

3800-615: The building block market since the failure of the Built to Rule line, Hasbro re-entered the market with the Kre-O line in late 2011, starting with some Transformers -based sets. In 2012, Hasbro received a $ 1.6 million tax credit from the state of Rhode Island with a promise to create 245 new jobs in the state. Instead, they laid off more than 125 workers. This was followed in 2013 with further layoffs of North American workers, amounting to 10% of its salaried employees. Meanwhile, CEO Brian Goldner signed

3895-403: The chairman position. However, the executives clashed and Shea left after a few months, and Stephen and Alan returned to their previous positions. On June 6, 1985, the company changed its name again to just Hasbro, Inc. The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design. Hasbro won the suit. In

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3990-515: The comic, but instead American McGee and McFarlane Toys , who collaborated to create a toy line based on a twisted version of The Wonderful Wizard of Oz . Various animated television shows, including Futurama (" Saturday Morning Fun Pit "), Drawn Together , Robot Chicken , The Fairly OddParents (" Channel Chasers "), and South Park (" Imaginationland Episode II ") have since also parodied or satirized Strawberry Shortcake in various ways. In 2008, Cookie Jar Entertainment began

4085-683: The company as the managing director for Pacific operations. On September 30, 2020, Renegade Game Studios announced they had acquired licensing for creating tabletop games for multiple Hasbro brands. Several of the games would be using the 5E role-playing system owned by Hasbro's subsidiary Wizards of the Coast. On February 25, 2021, during the 2021 Investor Event, Hasbro announced a company reorganization with three divisions: Consumer Products, Entertainment, and Wizards & Digital. The Wall Street Journal reported that "Hasbro's net revenue fell 8% last year to $ 5.47 billion, due in part to retail shutdowns related to Covid-19," however, its Wizards of

4180-490: The company entered into a deal with Paramount Home Entertainment to release its programs based on its games and toys on VHS and DVD. In 2008, Hasbro acquired game maker Cranium, Inc. for $ 77.5 million. The deal was announced on January 4 and closed on January 25. Hasbro and Universal Pictures signed an agreement in February 2008 to derive four films from seven Hasbro properties for production. In May, Bennett Schneir

4275-518: The company having gone from sales of $ 104 million in the year he took control to 1989 sales of over $ 1.4 billion. Alan succeeded Stephen as chairman and CEO. In 1991, Hasbro purchased Tonka Corp. for $ 486 million, along with its units Parker Brothers , the maker of Monopoly , and Kenner Products . Milton Bradley and Parker Brothers were merged into one division. Alan moved to expand Hasbro overseas with new units in Greece, Hungary, and Mexico. Alan saw

4370-485: The company praise from Greenpeace executive director Phil Radford , who said: "The new Hasbro policy will also increase the recycled and Forest Stewardship Council (FSC) certified paper in its toy packaging. Hasbro's new commitments are great news for Indonesian rainforests and the people and wildlife that depend on them." By April 2011, Hasbro started 360 Manufacturing Services, a contract OEM game manufacturing operating out of Hasbro's USA plant. Having been absent from

4465-429: The company was the nation's sixth best-selling toymaker, and then acquired the Milton Bradley Company , which was the nation's fifth best-selling toymaker. This brought The Game of Life , Twister , Easy Money , and Playskool into the Hasbro fold and on September 10 transformed Hasbro into Hasbro Bradley . Stephen Hassenfeld became the merged company's president and CEO, with Milton Bradley chief James Shea Jr. taking

4560-521: The company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending relative to profits than did the toy division. With Merrill's death in 1979, Harold did not recognize Stephen's authority as the successor to the chairman and CEO position. As a solution, Hasbro spun off Empire Pencil in 1980, which was the nation's largest pencil maker, with Harold trading his Hasbro shares for those of Empire. Stephen then became both

4655-592: The control of its chief content officer. Hasbro announced that it would launch its own convention, named HasCon , and featuring "all things Hasbro" in 2016, with the inaugural event being held at the Rhode Island Convention Center in September 2017. On November 15, 2017, Mattel, Inc. rejected an offer from the company. At the time, Mattel's worth was $ 5 billion, while Hasbro's worth was about $ 11 billion. On February 27, 2018, Variety reported in

4750-499: The copyrights to American Greetings so that they could continue with the success of the Strawberry Shortcake franchise. American Greetings manufactured Strawberry Shortcake Christmas ornaments, which are included in the Clara Johnson Scroggins collection, one of the world's largest ornaments collections. In 1979, toy manufacturer Kenner Products licensed the character and released the first Strawberry Shortcake doll. At

4845-523: The end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars , which led to a Descendants license. DCP was also attempting to evolve the brand from one of them less as damsels and more as heroines. In September 2014, Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1, 2016. On July 13, 2016, Hasbro acquired Dublin-based Boulder Media Limited and placed it under

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4940-525: The first Nerf ball. In the UK during the 1970s, Parker Brothers sold the rights of some games to the games division of Palitoy (also a General Mills company), and produced a variety of releases such as Escape from Colditz . In 1977, the company built its headquarters in Beverly, Massachusetts . In early 1983, Parker Brothers spent US$ 15 million establishing a book publishing branch; their first titles featured

5035-469: The first season, before expanding to television and streaming. Two additional seasons have also been produced. The central cast of this adaptation features Strawberry Shortcake, Custard, Orange Blossom, Lemon Meringue, Blueberry Muffin, and returning character Lime Chiffon. Raspberry Torte, who is renamed back to Raspberry Tart, is featured as Strawberry's arch-rival and is accompanied by Sour Grapes and new character Bread Pudding. The Purple Pieman stars as

5130-472: The first time that the public saw Strawberry Shortcake in her new design, which received a positive reception. In the late 1970s, further Strawberry Shortcake concept art was drawn by Muriel Fahrion , an illustrator working in American Greetings ' Juvenile & Humorous card department. Fahrion then designed a subsequent 32 characters for Those Characters From Cleveland (American Greetings' toy and licensing design division). Later characters that were added to

5225-482: The former Potter & Johnston manufacturing company building on Newport Avenue in Pawtucket, Rhode Island . The Pawtucket plant facilities were eventually expanded to over 300,000 square feet. In 1963 the company introduced Flubber , but reports of sore throats and rashes from the product and knock-offs prompted an investigation by the Food and Drug Administration and a voluntary recall by Hassenfeld Brothers. The company

5320-750: The franchise's 25th anniversary, DIC revealed plans to produce three additional direct-to-video specials for release in 2006. DIC produced a feature-length computer-animated film based on the franchise entitled Strawberry Shortcake: The Sweet Dreams , which saw a limited theatrical release in 2006 before being released on DVD in 2007. An Argentine live-action TV series of the franchise was shown on El Nueve in 2005, with Laura Anders as Strawberry Shortcake, Camila Offermann as Angel Cake, Luz Luccarini as Ginger Snap and Alan Ferraro as Huckleberry Pie, produced and directed by Paula Venditti and Jonathan Hofman, with 36 episodes. Starting in January 2006, Playmates Toys became

5415-428: The franchise's master toy partner along with DIC Entertainment. Alongside that, a Baby range was also introduced. Playmates' toy range was entitled "A World of Friends" and introduced several "international" characters to the recurring cast who would also appear in the series. Playmates also introduced new fillies, but the removal has not spread beyond the scope of the toy line. In October 2006, The Sweet Dreams Movie

5510-401: The franchise. On May 1, 2018, Hasbro agreed to purchase Power Rangers and other entertainment assets from Saban Brands for $ 522 million in cash and stock with the licensing fee recently paid with credit. The sale, which also collaborated with My Pet Monster , Popples , Julius Jr. , Treehouse Detectives and additional properties, was expected to close in the second quarter until it

5605-743: The hotel when it opened in 2019. Hasbro granted Kingsmen Creatives a license to build a chain of NERF Action Xperience family entertainment centers, with the first to be opened in Singapore in fall/winter 2019. In November, the company issued a license for family entertainment centers to Kilburn Live, who were to launch a new division for the centers. That December, the company granted a license for theme parks to Imagine Resorts and Hotels, co-founded by Bruce Neviaser. Neviaser had previously co-founded Great Lakes Companies, which launched Great Wolf Resorts indoor waterpark resorts. On December 18, 2019, Hasbro and West Edmonton Mall announced that Galaxyland would get

5700-508: The intent to sell its last two factories, in Ireland and East Longmeadow, Massachusetts (including its 360 Manufacturing Services), to Cartamundi . The deal was set to close in sixty days. Hasbro signed a five-year deal with Cartamundi to produce their board games at the East Longmeadow plant. With Mattel adding two competing lines, and the expiration of their Disney Princess license at

5795-645: The late 1980s, Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price. This increased international sales from $ 268 million in 1985 to $ 433 million in 1988. In 1988, Hasbro purchased part of Coleco Industries' indoor and outdoor children's furniture and ride-on toy product lines for $ 21 million including two just closed manufacturing plants in Amsterdam, New York. In July 1989, Hasbro acquired bankrupt Coleco for $ 85 million. Stephen Hassenfeld died later that year with

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5890-425: The line were designed by Cindy Mayer Patton and Janet Jones. Artwork for the series was done by a number of different freelancers, though the majority was painted by artist Frances Kariotakis. Lynn Edwards served as the editor of the line, helping to develop the characters and storyline. The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match, and they each had

5985-509: The main antagonist. A series of four holiday-themed CGI specials were also produced. The first special Strawberry Shortcake and the Beast of Berry Bog , premiered in Canada on Family Jr. on September 22, 2023, and premiered globally on Netflix on October 2. WildBrain pre-sold the four specials internationally to a selection of broadcasters, while NCircle Entertainment handles home media distribution of

6080-521: The mid-1980s, Hasbro moved past Mattel to become the world's largest toy company. Hasbro then moved to outsell Mattel's Barbie in the fashion doll market with the 1986 introduction of Jem , a record producer/rock musician dual identity fashion doll. Jem initially posted strong sales but plummeted and was withdrawn from the market in 1987. Hasbro followed up in 1988 with Maxie , a Barbie-sized blonde doll, so that Barbie clothing and accessories would fit. Maxie lasted until 1990. Under Alan's initiative in

6175-581: The music and songs for these specials. Russi Taylor voiced Strawberry Shortcake, Bob Ridgely voiced the Peculiar Purple Pieman, and writer/producer Romeo Muller voiced the narrator, Mr. Sun. Following these specials came three additional specials produced in Canada by Nelvana - Strawberry Shortcake: Housewarming Surprise (March 31, 1983 ), Strawberry Shortcake and the Baby Without a Name (March 24, 1984 ) and Strawberry Shortcake Meets

6270-526: The number of toys in the line to offset G.I. Joe's declining sales. Hasbro ended the G.I. Joe line in 1975 because of the rising prices of plastic and crude oil. In 1977, Hasbro's losses were $ 2.5 million, and the company held a large debt load. That same year, Hasbro acquired licensing rights to Peanuts cartoon characters. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early 1979. The toy division's losses increased Harold Hassenfeld's resentment regarding

6365-596: The nursery chain. Hasbro also entered the cookware field with the Galloping Gourmet line based on a television cooking show. Two new 1970s toys were public relations disasters. One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata . On December 19, 1988, the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as

6460-490: The outside, Hasbro looks like a toy company, but with these numbers, it's revealed to be a geek game company with toy and entertainment divisions". In April 2021, Hasbro agreed to sell eOne Music unit to Blackstone for $ 385 million, offloading part of the Entertainment One operations that it acquired in 2019. Strawberry Shortcake The character of Strawberry Shortcake was originally created by Barbi Sargent, who

6555-426: The parody and issued a cease-and-desist letter, to which the authors begrudgingly complied (but not without making their indignation very clear). A follow-up strip cites bad timing as a contributing factor to the situation; according to the strip, Holkins and Krahulik were not aware that American Greetings was about to relaunch the Strawberry Shortcake line at that time. Some argue that Penny Arcade ' s case

6650-520: The planned revival. It was finalized on June 30. This respective reboot was soon revealed to have been an early concept of the current series - Berry in the Big City . In 2021, WildBrain began the preparations to relaunch the franchise with a new look and redesign for the characters. A 2D-animated web series from WildBrain Studios titled Strawberry Shortcake: Berry in the Big City , began airing on YouTube on September 18, 2021, with 40 episodes for

6745-432: The process to merge with DiC Entertainment , who held the rights to the Strawberry Shortcake animated series. The merger was completed on July 23. On the same day as the finalization of the merger, Cookie Jar Entertainment announced further intentions to acquire the Strawberry Shortcake and Care Bears franchises from American Greetings itself. The deal was expected to finalize on September 30, but up until April 2009, there

6840-616: The return of Apple Dumplin'. In 2014, The Bridge Direct became the new master toy partner for the franchise. The product shown appeared to retain the designs of the 2009 Strawberry Shortcake relaunch and included several series of dolls featuring pets, doll furniture, and musical instruments. In February 2015, Iconix Brand Group acquired the rights to Strawberry Shortcake from American Greetings for $ 105 million. In 2016, IDW Publishing began releasing an ongoing Strawberry Shortcake comic series written by Georgia Ball, with art by Amy Mebberson. Both Ball and Mebberson identified as fans of

6935-663: The revival of the My Little Pony franchise, My Little Pony: Friendship Is Magic , which became the network's highest-rated program and attracted a significant cult following among teens and adults . The Hub Network was rebranded as Discovery Family on October 13, 2014. In 2013, Hasbro renewed its deal to produce Marvel Comics and Star Wars toys through at least 2020. In 2011, Greenpeace accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro changed its paper purchasing policy, earning

7030-566: The rights to produce the new line of Strawberry Shortcake toys. The extensive relaunch involved numerous large redesigns and a reboot of the franchise's universe. The relaunch began in the Summer of 2009, with the release of a CGI film, The Strawberry Shortcake Movie: Sky's the Limit , with Anna Cummer voicing Strawberry Shortcake. A TV series, Strawberry Shortcake's Berry Bitty Adventures , debuted in October 2010, on The Hub . The characters of

7125-636: The rules. Many games were based on important events of the day: Klondike was based on the Klondike Gold Rush , and War in Cuba was based on the impending Spanish–American War . The game industry was growing, and the company was becoming very profitable. In 1906, Parker Brothers published the game Rook and it became the bestselling game in the country. During the Great Depression , a time when many companies went out of business, Parker Brothers released

7220-407: The series and the specials in the United States. In October 2024, WildBrain announced the production of The Care Berry Switch , a forty-four minute special that crosses over with Cloudco Entertainment 's Care Bears franchise. Kid Stuff Records released albums based on Strawberry Shortcake in the early 1980s. After the 2003 revival, Koch Records issued soundtrack CDs containing music from

7315-486: The show are reduced to an initial lineup of six main characters: Strawberry Shortcake, Lemon Meringue, Orange Blossom, Raspberry Torte, Plum Pudding, and Blueberry Muffin. Cherry Jam, a new character made for the series, is introduced in the second season. Huckleberry Pie was reintroduced in the third season as a recurring character, while Sweet and Sour Grapes (no relation to the villainess character) debuted in Series 4, alongside

7410-478: The time, Strawberry Shortcake resembled a typical rag doll , complete with freckles , a mop of red yarn curls, and a bonnet with strawberry print. To reflect this, the first toy was constructed to be a rag doll , designed by Muriel Fahrion and made by Susan Trentel, Fahrion's sister. During the 1980s, Strawberry Shortcake became popular with children throughout the United States. At the time, there were many related products, such as sticker albums, clothing, bedding,

7505-489: Was "absolutely nothing going on" they knew of between the two companies. Additionally, financial analysts said the deal was illogical, as the rumor came out just a week after Disney had acquired Lucasfilm . Hasbro was named by Fortune magazine as one of the top 100 companies to work for in 2013, citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years." On November 12, 2014, it

7600-501: Was 16. Banking is a game in which players borrow money from the bank and try to generate wealth by guessing how well they could do. The game includes 160 cards which foretell their failure or success. The game was so popular among family and friends that his brother, Charles Parker, urged him to publish it. George approached two Boston publishers with the idea, but was unsuccessful. Not discouraged, he spent $ 40 to publish 500 sets of Banking . He eventually sold all but twelve copies, making

7695-400: Was also produced. In addition, mobile apps for the iOS and Android platforms have been released. In 2003, the webcomic Penny Arcade posted an "advertisement" for a fictional computer game, American McGee's Strawberry Shortcake —a parody of the actual computer game American McGee's Alice , a twisted and violent take on Lewis Carroll 's works. American Greetings took offense to

7790-466: Was approached in 1963 to license a toy based on The Lieutenant , which they turned down because they did not want to be tied to a possibly short-lived television series. Instead, Hassenfeld Brothers produced the G.I. Joe toy in 1964 which they termed an " action figure " in order to market it to boys who wouldn't want to play with dolls. In 1964 and 1965, G.I. Joe accounted for two-thirds of Hassenfeld's sales. The company had previously sold toys under

7885-417: Was divided into "districts", such as Cakewalk, Orange Blossom Acres, Huckleberry Briar and Cookie Corners. The relaunch also introduced fillies to the series, with Honey Pie Pony being the main filly, and the only one who could talk and have a pet of her own. For the second year of the relaunch, the characters each gained their own fillies and pets; several additional characters were added. To coincide with

7980-538: Was finished with Saban's collab. On October 19, 2018, the company announced plans to cut jobs amounting to less than 10% of its 5,000-plus global workforce in response to changes in how consumers buy toys. In 2018, Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands. On May 1, 2018, the Monopoly Mansion hotel agreement was announced by Hasbro, with M101 Holdings overseeing construction and M101's Sirocco Group assigned to manage

8075-486: Was formed for TV development, production and distribution. On December 11, 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their LA-based film group, and Cake Mix Studio, the company's Rhode Island–based producer of commercials and short form content. Hasbro collaborated with Discovery on The Hub , a cable television network targeting younger children and families, which launched on October 10, 2010. The venture found unexpected success with

8170-452: Was from acquisitions and the leveraging of the new assets. New product development was not as successful except for film and TV tie-in product lines with Jurassic Park and Barney . Thus, US sales were stagnant in the early 1990s, falling from 1993 to 1995. To turn domestic performance around in 1994, Hasbro merged the Hasbro Toy, Playskool, Playskool Baby, Kenner, and Kid Dimension units into

8265-597: Was hired to lead its Hasbro Films division, while Hasbro also reacquired series based on their properties from Sunbow Productions . The year of his promotion to CEO of Hasbro, Brian Goldner was named CEO of the year by News Corp affiliate website MarketWatch .com. Goldner became the first person not from the founding Hassenfeld family to hold the position. In 2009, the Milton Bradley and Parker Bros. brands were retired after eleven years and eight years of Hasbro ownership respectively. That same year, Hasbro Studios

8360-417: Was no further word on the status of the acquisition. Cookie Jar delayed the acquisition that December due to difficulty in financing it. It was also revealed that Cookie Jar offered (US) $ 195 million for the franchise. Due to the situation, American Greetings put the franchise back on sale. French company MoonScoop expressed interest and offered (US) $ 95 million for the franchise, $ 100 million less than what

8455-443: Was not covered under the fair use doctrine because the use of the characters, in this case, was for satire; they claim that fair use only protects the unauthorized use of copyrighted characters in parodies of the original material, and that satire and parody are totally different concepts. Others, however, take the view that parody and satire are equally protected by law. Penny Arcade did not intend to offend American Greetings in

8550-453: Was offered by Cookie Jar. Cookie Jar competed against MoonScoop's bid, having until the end of April 2009 to counter the offer. This led to various lawsuits between Cookie Jar, American Greetings, and MoonScoop. American Greetings emerged as the victor of the case and retained ownership of the brands. Iconix Group later bought the Strawberry Shortcake brand from American Greetings in February 2015 for (US) $ 105 million, $ 10 million more than what

8645-624: Was produced, of which both were syndicated through the Lexington Broadcast Services Company . A third special Strawberry Shortcake: Pets on Parade (April 9, 1982 ) was later produced. The specials were written and produced by Robert L. Rosen and Romeo Muller , with animation provided by Murakami-Wolf-Swenson and Toei Doga , while the second was animated by Perpetual Motion Pictures in New York. Howard Kaylan and Mark Volman , of The Turtles and Flo & Eddie fame, wrote

8740-508: Was released in select cities by Kidtoon Films. The series villains, the Purple Pieman and Sour Grapes, who were notably absent from the 2003 TV series, are re-introduced in the film, but Sour Grapes is re-introduced as Purple Pieman's sister in materials related to the Sweet Dreams Movie . It was released via DVD on February 6, 2007, and has also been aired on networks and released on DVD and VideoCDs worldwide. In 2008, Hasbro acquired

8835-417: Was reported that Hasbro was in talks to buy DreamWorks Animation . The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for Jeffrey Katzenberg to become its chairman, but as a matter of policy, neither Hasbro nor DWA publicly comment on mergers and acquisitions. Two days later, the talks were reported to have fallen through. On July 14, 2015, the company announced

8930-402: Was then working as a freelance artist for American Greetings . The character first appeared on a Laurel Valentine's Day Greeting card in 1972–1973. At the time, the character was simply called Girl with a Daisy or Strawberry Girl and was depicted holding a daisy while wearing an orange bonnet with a strawberry print on it. Rex Conners, American Greetings' staff art director, knew this card

9025-498: Was very popular and determined that this was due to the strawberry motif. He requested Sargent to create four cards with a "strawberryish" outfit for the Mega Test Market . Sargent completed the assignment in early July 1977, sending American Greetings four full-color leader cards depicting the Strawberry Shortcake character in full color ("Leader cards" are used by American Greetings for consumer test purposes). These tests marked

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