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88-457: The legislation aims to prevent Apple and Google , operators of the App Store and Google Play , respectively, from engaging in what supporters of the legislation deem anti-competitive practices in app markets . The Open App Markets Act is intended to protect the ability to sideload apps and prevent operators of app marketplaces from "self-preferencing" their own products. On February 3, 2022,

176-451: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of

264-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became

352-526: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and

440-653: A 30% revenue cut from purchases made in the App Store. In July 2021, a group of 36 states and the District of Columbia filed a lawsuit against Google, alleging that the company abuses its market power through Google Play. In August 2021, the National Assembly of South Korea voted to amend the country's telecommunications law to ban Apple and Google from requiring developers to use their in-house payment systems. The legislation applies to companies with 50 million users in

528-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of

616-477: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over

704-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of

792-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled

880-504: A front group for advancing corporate interests in Washington". United States Senator Amy Klobuchar has expressed skepticism with the Chamber of Progress, saying – with respect to the group's name – "you're honest that what you are is really the tech companies' Chamber of Commerce. But at least the Chamber of Commerce has a real name". United States Representative Ami Bera has applauded

968-440: A highly competitive marketplace.” Apple CEO Tim Cook has criticized the legislation, arguing it would harm user security. The Chamber of Progress , a tech industry trade group, criticized the bill on user security grounds, arguing that the sideloading provisions of the legislation posed a threat to consumers. Despite voting to advance the legislation in the committee, California Democrat Dianne Feinstein expressed concern that

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1056-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by

1144-576: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition

1232-790: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize

1320-502: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned

1408-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280   million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3   billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as

1496-525: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and

1584-531: Is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04   billion in FY 2024. The company

1672-473: Is funded by big tech companies such as Amazon , Apple , Facebook , Google , Twitter , Uber , and Zillow , as well as smaller tech companies such as DoorDash , Instacart , Lyft , Nuro , StubHub , Turo , Waymo , and Wing . The Chamber of Progress has a policy of not disclosing the amount of money it receives from its corporate donors. In May 2021, leaked emails obtained by Politico showed what it described as "a fairly cozy" relationship between

1760-606: Is registered as a nonstock 501(c)(6) corporation in Virginia and is headquartered in McLean, Virginia . Its CEO is Adam Kovacevich. As of 2021, the organization's advisory board consists of Colorado State Senator Jeff Bridges , New Jersey State Senator Troy Singleton , Malcom Glenn , Vikrum Aiyer, Roy Bahat, Hillary Brill, Maura Corbett, Michele Jawando , Helen Milby, Joefass Miller, Alejandro Roark, Julie Samuels and California State Assemblymember Blanca Rubio . The organization

1848-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company

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1936-543: The American Economic Liberties Project , has described the organization as an " astroturf group " which masquerades as a progressive organization but is designed to head-off governmental regulation of its member companies. Mike Lux of American Family Voices has said of the organization that it shows no evidence "that tech companies are going to put any energy or money or muscle or attention to supporting progressive causes". Vivek Ramaswamy has dismissed

2024-582: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during

2112-695: The Bush and Obama administrations, respectively, have endorsed the legislation on security grounds. In January 2022, a coalition of Chinese human rights activists and advocacy organizations wrote to the Senate Judiciary Committee in support of the legislation. Signatories to the legislation include Yang Jianli , a former Tiananmen Square activist , the Uyghur Human Rights Project (UHRP), and Tibetan rights groups. The activists argued that: "If we were allowed to provide apps outside of

2200-544: The Coalition for App Fairness (CAF) found that 84% of app developers surveyed supported the legislation. The American Economic Liberties Project (AELP), an anti-monopoly organization, urged lawmakers to pass the legislation. Tennessee Republican Marsha Blackburn , a co-sponsor of the legislation, argued that the legislation would "take power away from Big Tech and give it to the free market". Tom Ridge and Janet Napolitano , who served as Secretary of Homeland Security in

2288-506: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for

2376-527: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler

2464-518: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which

2552-448: The Senate Judiciary Committee advanced the legislation in a 20–2 bipartisan vote. Both Apple and Google have received national and international scrutiny regarding their operation of their in-house app marketplaces. In Epic Games v. Apple (2020), developer Epic Games sued Apple for restricting applications on its App Store from featuring other in-app purchasing methods. Epic Games founder Tim Sweeney had criticized Apple for taking

2640-475: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X

2728-512: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of

Open App Markets Act - Misplaced Pages Continue

2816-628: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set

2904-523: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for

2992-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of

3080-547: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple

3168-736: The 2021 INFORM Consumers Act, a bi-partisan bill intended by its sponsors to curtail the trafficking of fraudulent goods by ecommerce sites. The Chamber of Progress supports raising corporate taxes , in order to help fund the American Jobs Plan . The Chamber of Progress has opposed legislation in Texas and Florida that would limit the ability of social media platforms to take down misinformation and other content that violates community standards. The organization also opposed legislation proposed by United States Senators Amy Klobuchar and Ben Ray Lujan that would hold social media companies liable for

3256-478: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be

3344-522: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple

3432-403: The Chamber of Progress and Google. According to the email, a Google public affairs staff member had emailed the company's employees soliciting their assistance in recruiting for a new position the Chamber of Progress was seeking to fill, going on to note that Google maintained "regular communication" with the organization. As of October 2021, the organization had five employees. According to

3520-732: The Fans First Act and Maryland's SB 539. In April 2021, the Chamber of Progress released a statement opposing Amazon worker unionizing efforts in Alabama and denouncing "union activists". According to Vice , the organization said that "Amazon employees' rejection of the union was a 'progressive story'". The Chamber of Progress supports the For the People Act and the John Lewis Voting Rights Act . Sarah Miller, executive director of

3608-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched

Open App Markets Act - Misplaced Pages Continue

3696-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5   million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after

3784-637: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in

3872-749: The United States that operate app marketplaces. Provisions of the legislation include: As of June 13, 2022, the Senate version of the legislation, introduced by Blumenthal, has been co-sponsored by eleven senators. The House companion bill introduced by Johnson, H.R.5017, has seven co-sponsors. Ahead of the Senate Judiciary Committee vote, the Open App Markets Act received support from the CEOs of 20 tech companies, including Spotify . A poll conducted by

3960-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which

4048-573: The censored App Store, also known as sideloading , we would be able finally offer Chinese communities with tools to defeat the Great Firewall , such as Ultrasurf , Psiphon , and FreeGate ." Both Apple and Google publicly opposed the legislation, with Google vice president Mark Isakowitz arguing the bill would "destroy many consumer benefits that current payment systems provide and distort competition by exempting gaming platforms, which amounts to Congress trying to artificially pick winners and losers in

4136-560: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. Chamber of Progress The Chamber of Progress is an American trade group that represents technology companies on issues such as antitrust law , content moderation , and self-driving cars . The group describes itself as a progressive advocacy organization, while some have characterized it as an astroturfing corporate front group opposing government regulation and unionization . It

4224-671: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on

4312-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named

4400-508: The deployment of more self-driving cars. The Chamber of Progress is critical of automaker Tesla for marketing its cars as “self-driving” even though they are not fully autonomous. The Chamber of Progress opposes legislative efforts in California to reclassify some rideshare and food delivery drivers from independent contractors to employees and has denounced "purists within organized labor" seeking to do so. The Chamber of Progress opposed

4488-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of

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4576-500: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as

4664-548: The dissemination of false or erroneous health and medical information and advice. In 2021, Chamber of Progress submitted comments opposing the Federal Trade Commission 's (FTC) proposed revocation of a 2015 policy statement that prohibited the FTC from challenging unfair competition that stops short of violating antirust laws. The statement was ultimately revoked over the Chamber of Progress' objections. The same year it took

4752-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing

4840-509: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,

4928-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,

5016-470: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in

5104-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered

5192-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,

5280-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed

5368-506: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that

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5456-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118   million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,

5544-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

5632-859: The lead in opposing a package of new antitrust legislation proposed by David Cicilline and Pramila Jayapal and according to Slate , sought to "slow down the legislative process so that ... [they'd] have more time to win over lawmakers to vote the bills down". The Chamber of Progress supports proposals to provide additional funding for the Federal Trade Commission to create a new tech bureau focused on privacy, data security, and identity theft . The organization opposes reform or repeal of Section 230 , arguing that this internet legislation incentivizes companies to delete lawful but objectionable content, like hate speech . Chamber of Progress has opposed federal and state legislation backed by musicians, arts nonprofits and independent venues targeting predatory resale practices by secondary ticketing platforms, including

5720-618: The legislation would disproportionately impact Apple and Google, both of which are headquartered in her state. On February 3, 2022, the Senate Judiciary Committee voted to advance the legislation in a 20–2 bipartisan vote, with only Republicans John Cornyn (R- TX ) and Thom Tillis (R- NC ) voting in opposition. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It

5808-481: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in

5896-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,

5984-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He

6072-474: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he

6160-486: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during

6248-457: The organization and said that the Democratic Party will be working with the group "in defining the next chapter of tech policy". In her Substack email newsletter, Nancy Scola says the Chamber is positioned to take advantage of the disconnect between lawmakers' opposition to tech companies and consumers' embrace of them. Emily Birnbaum, a journalist with Politico , noted in 2021 that

6336-455: The organization as " crony capitalism at its heart". Writing in Jewish Currents , Cilo Chang called the group "progressive camouflage" for anti-union organizing. Public Citizen 's Jane Chung has said Chamber of Progress is "sleight of hand" and that it uses "progressive slogans, and interests like 'democracy reform' and 'income equality' ... all the while, we know that this is really just

6424-506: The organization, Chamber of Progress is a "tech industry coalition devoted to a progressive society, economy, workforce, and consumer climate. We back public policies that will build a fairer, more inclusive country in which all people benefit from technological leaps". Kovacevich has described the organization as committed to advancing progressive policies but is not reflexively anti-business. In an opinion article written by Kovacevich, he supports updating automobile regulations to allow for

6512-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,

6600-448: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had

6688-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at

6776-519: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley

6864-552: Was established in 2020 by Adam Kovacevich and is funded by Amazon , Uber , Meta , Google , Apple , Twitter , StubHub , and other technology companies. The Chamber of Progress was incorporated in November 2020 and announced in March 2021 by its founder and CEO Adam Kovacevich, a former Google lobbyist, Lime executive, Tom Cotton campaigner, and press secretary to United States Senator Joe Lieberman . The Chamber of Progress

6952-454: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to

7040-475: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted

7128-497: Was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over

7216-587: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased

7304-576: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at

7392-493: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;

7480-577: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed

7568-590: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced

7656-416: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple

7744-509: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for

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