Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter . He was distinguished professor emeritus in the department of communication and journalism at the University of New Mexico .
59-476: For other uses, see innovator . Novator Partners - London-based private equity firm with links to Iceland NPO Novator - Russian missile design company formerly known as OKB Novator or OKB Lyulev Project Novator - a project of BT Group APC Novator - armored car by Ukrainska bronetekhnika ( Ukraine ). Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with
118-480: A performance-measurement data and management system that allows city officials to maintain statistics on several areas from crime trends to the conditions of potholes . This system aided in better evaluation of policies and procedures with accountability and efficiency in terms of time and money. In its first year, CitiStat saved the city $ 13.2 million. Even mass transit systems have innovated with hybrid bus fleets to real-time tracking at bus stands. In addition,
177-551: A M.S. in 1955 and a Ph.D. in 1957 both in rural sociology. Rogers held faculty positions at Ohio State University (1957–63), Michigan State University (1964–1973), and the University of Michigan (1973–1975). He was the Janet M. Peck Professor of International Communication at Stanford University (1975–1985) and the Walter H. Annenberg Professor and associate dean for doctoral studies in
236-401: A few months later, survived by his wife, Dr. Corinne Shefner-Rogers, and two sons: David Rogers and Everett King. During his 47-year academic career, Rogers authored more than 30 books and over 500 articles. When the first edition of Diffusion of Innovations was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State University. He was 31 years old and becoming
295-481: A firm, other types of innovation include: social innovation , religious innovation, sustainable innovation (or green innovation ), and responsible innovation . One type of innovation that has been the focus of recent literature is open innovation or " crowd sourcing ." Open innovation refers to the use of individuals outside of an organizational context who have no expertise in a given area to solve complex problems. Similar to open innovation, user innovation
354-466: A great deal of innovation is done by those actually implementing and using technologies and products as part of their normal activities. Sometimes user-innovators may become entrepreneurs , selling their product, they may choose to trade their innovation in exchange for other innovations, or they may be adopted by their suppliers. Nowadays, they may also choose to freely reveal their innovations, using methods like open source . In such networks of innovation
413-555: A late majority adopter of biological innovations or VCRs . When graphed, the rate of adoption formed what came to typify the Diffusion of Innovations model, a sigmoid curve . The graph shows a cumulative percentage of adopters over time–slow at the start, more rapid as adoption increases, then leveling off until only a small percentage of laggards have not adopted. His research and work became widely accepted in communications and technology adoption studies, and also found its way into
472-402: A multidisciplinary definition and arrived at the following: "Innovation is the multi-stage process whereby organizations transform ideas into new/improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace" In a study of how the software industry considers innovation, the following definition given by Crossan and Apaydin
531-471: A new invention. Technical innovation often manifests itself via the engineering process when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation . Surveys of the literature on innovation have found a variety of definitions. In 2009, Baregheh et al. found around 60 definitions in different scientific papers, while a 2014 survey found over 40. Based on their survey, Baragheh et al. attempted to formulate
590-493: A political setting. Machiavelli portrays it as a strategy a Prince may employ in order to cope with a constantly changing world as well as the corruption within it. Here innovation is described as introducing change in government (new laws and institutions); Machiavelli's later book The Discourses (1528) characterises innovation as imitation, as a return to the original that has been corrupted by people and by time. Thus for Machiavelli innovation came with positive connotations. This
649-464: A product or service based on the known needs of current customers (e.g. faster microprocessors, flat screen televisions). Disruptive innovation in contrast refers to a process by which a new product or service creates a new market (e.g. transistor radio, free crowdsourced encyclopedia, etc.), eventually displacing established competitors. According to Christensen, disruptive innovations are critical to long-term success in business. Disruptive innovation
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#1732854958743708-440: A public service institution, or a new venture started by a lone individual in the family kitchen. It is the means by which the entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth. In general, innovation is distinguished from creativity by its emphasis on the implementation of creative ideas in an economic setting. Amabile and Pratt in 2016, drawing on
767-433: A range of different agents, by chance, or as a result of a major system failure. According to Peter F. Drucker , the general sources of innovations are changes in industry structure, in market structure, in local and global demographics, in human perception, in the amount of available scientific knowledge, etc. In the simplest linear model of innovation the traditionally recognized source is manufacturer innovation . This
826-685: A renowned academic figure. In the mid-2000s, The Diffusion of Innovations became the second most-cited book in the social sciences. (Arvind Singhal: Introducing Professor Everett M. Rogers, 47th Annual Research Lecturer, University of New Mexico ) [1] . The fifth edition (2003, with Nancy Singer Olaguera) addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas. Rogers proposes that adopters of any new innovation or idea can be categorized as innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on
885-441: A result, organizations may incorporate users in focus groups (user centered approach), work closely with so-called lead users (lead user approach), or users might adapt their products themselves. The lead user method focuses on idea generation based on leading users to develop breakthrough innovations. U-STIR, a project to innovate Europe 's surface transportation system, employs such workshops. Regarding this user innovation ,
944-534: A variety of other social science studies. Rogers was also able to relate his communications research to practical health problems, including hygiene , family planning , cancer prevention , and drunk driving . In the early 1990s Rogers turned his attention to the field of Entertainment-Education . With funding from Population Communications International , he evaluated a radio drama designed to improve public health in Tanzania called Twende na Wakati (Let's Go With
1003-485: Is changing with the increased use of technology and companies are becoming increasingly competitive. Companies will have to downsize or reengineer their operations to remain competitive. This will affect employment as businesses will be forced to reduce the number of people employed while accomplishing the same amount of work if not more. For instance, former Mayor Martin O'Malley pushed the City of Baltimore to use CitiStat ,
1062-430: Is however an exception in the usage of the concept of innovation from the 16th century and onward. No innovator from the renaissance until the late 19th century ever thought of applying the word innovator upon themselves, it was a word used to attack enemies. From the 1400s through the 1600s, the concept of innovation was pejorative – the term was an early-modern synonym for "rebellion", "revolt" and " heresy ". In
1121-483: Is new to the firm, new to the market, new to the industry, or new to the world) and kind of innovation (i.e. whether it is process or product-service system innovation). Organizational researchers have also distinguished innovation separately from creativity, by providing an updated definition of these two related constructs: Workplace creativity concerns the cognitive and behavioral processes applied when attempting to generate novel ideas. Workplace innovation concerns
1180-505: Is often enabled by disruptive technology. Marco Iansiti and Karim R. Lakhani define foundational technology as having the potential to create new foundations for global technology systems over the longer term. Foundational technology tends to transform business operating models as entirely new business models emerge over many years, with gradual and steady adoption of the innovation leading to waves of technological and institutional change that gain momentum more slowly. The advent of
1239-461: Is often used to help optimize the design of web sites and mobile apps . This is used by major sites such as amazon.com , Facebook , Google , and Netflix . Procter & Gamble uses computer-simulated products and online user panels to conduct larger numbers of experiments to guide the design, packaging, and shelf placement of consumer products. Capital One uses this technique to drive credit card marketing offers. Scholars have argued that
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#17328549587431298-469: Is sometimes used in pharmaceutical drug discovery . Thousands of chemical compounds are subjected to high-throughput screening to see if they have any activity against a target molecule which has been identified as biologically significant to a disease. Promising compounds can then be studied; modified to improve efficacy and reduce side effects, evaluated for cost of manufacture; and if successful turned into treatments. The related technique of A/B testing
1357-598: Is the key element in providing aggressive top-line growth, and for increasing bottom-line results". One survey across a large number of manufacturing and services organizations found that systematic programs of organizational innovation are most frequently driven by: improved quality , creation of new markets , extension of the product range, reduced labor costs , improved production processes , reduced materials cost, reduced environmental damage , replacement of products / services , reduced energy consumption, and conformance to regulations . Everett Rogers Rogers
1416-464: Is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity, realizing or redistributing value ". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies. Innovation often takes place through
1475-736: Is when companies rely on users of their goods and services to come up with, help to develop, and even help to implement new ideas. Innovation must be understood in the historical setting in which its processes were and are taking place. The first full-length discussion about innovation was published by the Greek philosopher and historian Xenophon (430–355 BCE). He viewed the concept as multifaceted and connected it to political action. The word for innovation that he uses, kainotomia , had previously occurred in two plays by Aristophanes ( c. 446 – c. 386 BCE). Plato (died c. 348 BCE) discussed innovation in his Laws dialogue and
1534-644: Is where a person or business innovates in order to sell the innovation. Another source of innovation is end-user innovation . This is where a person or company develops an innovation for their own (personal or in-house) use because existing products do not meet their needs. MIT economist Eric von Hippel identified end-user innovation as the most important source in his classic book on the subject, "The Sources of Innovation" . The robotics engineer Joseph F. Engelberger asserts that innovations require only three things: The Kline chain-linked model of innovation places emphasis on potential market needs as drivers of
1593-458: The Jevons paradox , that describes negative consequences of eco-efficiency as energy-reducing effects tend to trigger mechanisms leading to energy-increasing effects. Several frameworks have been proposed for defining types of innovation. One framework proposed by Clayton Christensen draws a distinction between sustaining and disruptive innovations . Sustaining innovation is the improvement of
1652-642: The U.S. Department of Housing and Urban Development 's HOPE VI initiatives turned severely distressed public housing in urban areas into revitalized , mixed-income environments; the Harlem Children's Zone used a community-based approach to educate local area children; and the Environmental Protection Agency 's brownfield grants facilitates turning over brownfields for environmental protection , green spaces , community and commercial development . Innovation may occur due to effort from
1711-794: The University of Bayreuth in Germany (1996), Wee Kim Wee Professor (1998) and Nanyang Professor (2000–2001) at Nanyang Technological University in Singapore, and visiting professor at Johns Hopkins University (1999–2000). He served as president of the International Communication Association (1980–1981) and fellow at the Center for Advanced Study in the Behavioral Sciences in Stanford, California (1991–1992). In 1993, Rogers moved to
1770-755: The packet-switched communication protocol TCP/IP —originally introduced in 1972 to support a single use case for United States Department of Defense electronic communication (email), and which gained widespread adoption only in the mid-1990s with the advent of the World Wide Web —is a foundational technology. Another framework was suggested by Henderson and Clark. They divide innovation into four types; While Henderson and Clark as well as Christensen talk about technical innovation there are other kinds of innovation as well, such as service innovation and organizational innovation. As distinct from business-centric views of innovation concentrating on generating profit for
1829-459: The 1800s people promoting capitalism saw socialism as an innovation and spent a lot of energy working against it. For instance, Goldwin Smith (1823-1910) saw the spread of social innovations as an attack on money and banks. These social innovations were socialism, communism, nationalization, cooperative associations. In the 20th century, the concept of innovation did not become popular until after
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1888-692: The Annenberg School for Communication at the University of Southern California (1985–1993). As Fulbright Lecturer, Rogers taught the National University of Colombia in Bogotá (1963–1964) and at the University of Paris in France (1981). He was also distinguished visiting professor at New Mexico State University (1977), visiting professor at Ibero-American University in Mexico (1979), Ludwig Erhard Professor at
1947-466: The Second World War of 1939–1945. This is the point in time when people started to talk about technological product innovation and tie it to the idea of economic growth and competitive advantage. Joseph Schumpeter (1883–1950), who contributed greatly to the study of innovation economics , is seen as the one who made the term popular. Schumpeter argued that industries must incessantly revolutionize
2006-669: The Times). With Arvind Singhal of Ohio University he co-wrote Entertainment Education: A Communication Strategy for Social Change. To commemorate his contributions to the field, the University of Southern California's Norman Lear Center established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education. [2] Archived 2013-03-04 at
2065-507: The University of New Mexico as chair of the department of communication and journalism. He had become fond of Albuquerque while he was stationed at an airbase during the Korean War. He helped the UNM launch a doctoral program in communication with a special emphasis on cross-cultural and intercultural contexts. Rogers suffered from kidney disease and retired from the UNM in the summer of 2004. He died
2124-492: The beginning of the 20th century, which had huge impacts for the economic concepts of factor endowments and comparative advantage as new combinations of resources or production techniques constantly transform markets to satisfy consumer needs. Hence, innovative behaviour becomes relevant for economic success. An early model included only three phases of innovation. According to Utterback (1971), these phases were: 1) idea generation, 2) problem solving, and 3) implementation. By
2183-423: The company of Nobel laureate William Shockley , co-inventor of the transistor , left to form an independent firm, Fairchild Semiconductor . After several years, Fairchild developed into a formidable presence in the sector. Eventually, these founders left to start their own companies based on their own unique ideas, and then leading employees started their own firms. Over the next 20 years this process resulted in
2242-408: The concepts of innovation and technology transfer revealed overlap. The more radical and revolutionary innovations tend to emerge from R&D, while more incremental innovations may emerge from practice – but there are many exceptions to each of these trends. Information technology and changing business processes and management style can produce a work climate favorable to innovation. For example,
2301-453: The crop on the Rogers' farm wilted. Rogers' father was finally convinced. Rogers had no plans to attend university until a school teacher drove him and some classmates to Ames to visit Iowa State University . Rogers decided to pursue a degree there. He received a B.S. in agriculture in 1952. He then served in the Korean War for two years (1952–1954). He returned to Iowa State University to earn
2360-451: The development of more-effective products , processes, services , technologies , art works or business models that innovators make available to markets , governments and society . Innovation is related to, but not the same as, invention : innovation is more apt to involve the practical implementation of an invention (i.e. new / improved ability) to make a meaningful impact in a market or society, and not all innovations require
2419-723: The economic structure from within, that is: innovate with better or more effective processes and products, as well as with market distribution (such as the transition from the craft shop to factory). He famously asserted that " creative destruction is the essential fact about capitalism ". In business and in economics , innovation can provide a catalyst for growth when entrepreneurs continuously search for better ways to satisfy their consumer base with improved quality, durability, service and price - searches which may come to fruition in innovation with advanced technologies and organizational strategies. Schumpeter's findings coincided with rapid advances in transportation and communications in
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2478-564: The establishment of new management systems. It is both a process and an outcome. American sociologist Everett Rogers , defined it as follows: "An idea, practice, or object that is perceived as new by an individual or other unit of adoption" According to Alan Altshuler and Robert D. Behn, innovation includes original invention and creative use. These writers define innovation as generation, admission and realization of new ideas, products, services and processes. Two main dimensions of innovation are degree of novelty (i.e. whether an innovation
2537-429: The growing use of mobile data terminals in vehicles, that serve as communication hubs between vehicles and a control center, automatically send data on location, passenger counts, engine performance, mileage and other information. This tool helps to deliver and manage transportation systems. Still other innovative strategies include hospitals digitizing medical information in electronic medical records . For example,
2596-913: The innovation process, and describes the complex and often iterative feedback loops between marketing, design, manufacturing, and R&D. In the 21st century the Islamic State (IS) movement, while decrying religious innovations , has innovated in military tactics, recruitment, ideology and geopolitical activity. Innovation by businesses is achieved in many ways, with much attention now given to formal research and development (R&D) for "breakthrough innovations". R&D help spur on patents and other scientific innovations that leads to productive growth in such areas as industry, medicine, engineering, and government. Yet, innovations can be developed by less formal on-the-job modifications of practice, through exchange and combination of professional experience and by many other routes. Investigation of relationship between
2655-524: The innovator. This concept meant "renewing" and was incorporated into the new Latin verb word innovo ("I renew" or "I restore") in the centuries that followed. The Vulgate version of the Bible (late 4th century CE) used the word in spiritual as well as political contexts. It also appeared in poetry, mainly with spiritual connotations, but was also connected to political, material and cultural aspects. Machiavelli 's The Prince (1513) discusses innovation in
2714-479: The literature, distinguish between creativity ("the production of novel and useful ideas by an individual or small group of individuals working together") and innovation ("the successful implementation of creative ideas within an organization"). In 1957 the economist Robert Solow was able to demonstrate that economic growth had two components. The first component could be attributed to growth in production including wage labour and capital . The second component
2773-399: The main purpose for innovation today is profit maximization and capital valorisation . Consequently, programs of organizational innovation are typically tightly linked to organizational goals and growth objectives, to the business plan , and to market competitive positioning . Davila et al. (2006) note, "Companies cannot grow through cost reduction and reengineering alone... Innovation
2832-441: The mathematically based Bell curve . These categories, based on standard deviations from the mean of the normal curve, provide a common language for innovation researchers. Each adopter's willingness and ability to adopt an innovation depends on their awareness, interest, evaluation, trial, and adoption. People can fall into different categories for different innovations—a farmer might be an early adopter of mechanical innovations, but
2891-669: The momentous startup-company explosion of information-technology firms. Silicon Valley began as 65 new enterprises born out of Shockley's eight former employees. All organizations can innovate, including for example hospitals, universities, and local governments. The organization requires a proper structure in order to retain competitive advantage. Organizations can also improve profits and performance by providing work groups opportunities and resources to innovate, in addition to employee's core job tasks. Executives and managers have been advised to break away from traditional ways of thinking and use change to their advantage. The world of work
2950-464: The political and societal context in which innovation is taking place. According to Shannon Walsh, "innovation today is best understood as innovation under capital" (p. 346). This means that the current hegemonic purpose for innovation is capital valorisation and profit maximization, exemplified by the appropriation of knowledge (e.g., through patenting ), the widespread practice of Planned obsolescence (incl. lack of repairability by design ), and
3009-436: The processes applied when attempting to implement new ideas. Specifically, innovation involves some combination of problem/opportunity identification, the introduction, adoption or modification of new ideas germane to organizational needs, the promotion of these ideas, and the practical implementation of these ideas. Peter Drucker wrote: Innovation is the specific function of entrepreneurship, whether in an existing business,
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#17328549587433068-434: The software tool company Atlassian conducts quarterly "ShipIt Days" in which employees may work on anything related to the company's products. Google employees work on self-directed projects for 20% of their time (known as Innovation Time Off ). Both companies cite these bottom-up processes as major sources for new products and features. An important innovation factor includes customers buying products or using services. As
3127-497: The time one completed phase 2, one had an invention, but until one got it to the point of having an economic impact, one did not have an innovation. Diffusion was not considered a phase of innovation. Focus at this point in time was on manufacturing. A prime example of innovation involved the boom of Silicon Valley start-ups out of the Stanford Industrial Park . In 1957, dissatisfied employees of Shockley Semiconductor ,
3186-453: The title Novator . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Novator&oldid=926439639 " Category : Disambiguation pages Hidden categories: Short description is different from Wikidata All article disambiguation pages All disambiguation pages Innovator Innovation
3245-517: The users or communities of users can further develop technologies and reinvent their social meaning. One technique for innovating a solution to an identified problem is to actually attempt an experiment with many possible solutions. This technique was famously used by Thomas Edison's laboratory to find a version of the incandescent light bulb economically viable for home use, which involved searching through thousands of possible filament designs before settling on carbonized bamboo. This technique
3304-500: Was born on his family's Pinehurst Farm in Carroll , Iowa , in 1931. His father loved electromechanical farm innovations, but was highly reluctant to utilize biological–chemical innovations, so he resisted adopting the new hybrid seed corn, even though it yielded 25% more crop and was resistant to drought. During the Iowa drought of 1936, while the hybrid seed corn stood tall on the neighbor's farm,
3363-464: Was considered to be the most complete. Crossan and Apaydin built on the definition given in the Organisation for Economic Co-operation and Development (OECD) Oslo Manual: Innovation is production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production; and
3422-652: Was found to be productivity . Ever since, economic historians have tried to explain the process of innovation itself, rather than assuming that technological inventions and technological progress result in productivity growth. The concept of innovation emerged after the Second World War, mostly thanks to the works of Joseph Schumpeter (1883–1950) who described the economic effects of innovation processes as Constructive destruction . Today, consistent neo-Schumpeterian scholars see innovation not as neutral or apolitical processes. Rather, innovation can be seen as socially constructed processes. Therefore, its conception depends on
3481-499: Was not very fond of the concept. He was skeptical to it both in culture (dancing and art) and in education (he did not believe in introducing new games and toys to the kids). Aristotle (384–322 BCE) did not like organizational innovations: he believed that all possible forms of organization had been discovered. Before the 4th century in Rome, the words novitas and res nova / nova res were used with either negative or positive judgment on
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