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13-747: Monterey County Weekly was launched in 1988 by Bradley Zeve, its founding editor & publisher, and current CEO. Zeve served as the Free Speech chair for the Association of Alternative Newsmedia (2004-2019), is the former president of the Sea Studios Foundation and co-founded The Sun newspaper in Santa Cruz, CA. Erik Cushman serves as Publisher and currently sits on the California Newspaper Publisher's Association Board of Directors. Cushman

26-534: A larger range of circulation and audience parameters for clients. The new report type addresses the growing diversification of media, beyond print and into electronic formats. The cross-platform audit report supplements print-circulation figures with data on digital editions, events, web sites, webinars, e-newsletters, and supplements. During 2011, Verified expanded its circulation guidelines to allow publishers to include publications distributed at trade shows and events among their qualified circulation figures. Prior to

39-454: A new publication category: free-circulation newspapers and magazines, known as trade or controlled-circulation publications. As free newspapers and magazines increased in number, in 1951, Geraldine Knight founded Verified Audit Circulation as the first company dedicated to auditing these publications. Subsequently, Verified expanded its services to include audits of paid publications, free rack-distributed publications, and products delivered to

52-459: A publication’s printing and financial records. Field research also may be conducted to confirm circulation figures. Circulation audit findings are compiled and released in audit reports, which advertisers use to make decisions about advertising placements. On December 21, 2022, the company filed for Chapter 7 bankruptcy, and liquidated its assets. During the mid-twentieth century, traditional paid-circulation newspapers and magazines were joined by

65-520: Is certified by the US Green Building Council as LEED Platinum: Existing Building in 2009, the first existing building in the tri-county area to obtain that designation, and the first newspaper in the USA to generate 100% of its electricity by the sun. The paper has won over 100 local, regional, state or national editorial awards for editorial content, design and photography. Monterey County Weekly

78-828: The Community Foundation, the Monterey Peninsula Foundation, Neumeier Poma Investment Council, Cannery Row Company, the David and Lucile Packard Foundation and the Posey Family Foundation. The annual campaign runs from mid-November to midnight December 31. The Weekly currently reaches one in three households in Monterey County (audited by Verified Audit Circulation ) in print, making it the most widely read publication in Monterey County. The Weekly began uploading its entire contents online beginning in 1996,

91-587: The First Amendment Coalition Free Speech & Open Government Award (2015) and Association of Alternative Newsmedia Free Speech Award (2016). While its reporting is almost entirely local, Monterey County Weekly was the only newspaper in the alternative press to send a reporter to the middle east to cover both the Desert Storm war in the early 1990s and the Iraq war in early 2003 . The Weekly

104-500: The door. The addition of web site audits provided site publishers with independent confirmation of site visitor activity and with assurance of web site ad delivery. By 2008, the company was auditing more than 1,000 free and 250 paid publications, along with more than 100 weekly alternative newspapers . Its audit clients included The Washington Post , The Chicago Tribune , and Questex Media. In 2009, Verified developed and launched an expanded form of integrated audit report to track

117-681: The first media online in the county. Monterey County NOW, a daily e-newsletter to residents of the community was established in 2020, and reaches nearly 50,000 households. In March of 2020, the Weekly’s website had over 1 million pageviews. Most recent readership audit Print Publication: Average Net Circulation: 33,583 (Print Edition) e-Edition only of Newspaper: Average Monthly Unique Users: 4,303 (Digital Edition) Website: Average Website Unique Users per week: 143,555 Social Media: Average Facebook Likes: 14,266 Average Twitter Followers: 8,406 E‐Newsletters: Average E‐Newsletter Subscribers: 36,086 Recipient of

130-547: The update, trade show and event distribution of publications counted as unqualified circulation. Verified clients are known as members of the organization, and they have full access to the circulation-reporting and member resources on the Verified Audit Circulation web site. Media buyers, advertisers, and advertising agencies are eligible for free associate membership, which provides online access to audit reports, publisher statements, circulation data downloads, and

143-551: Was an early adapter to digital news and began publishing online, as well as in print, in 1996. The company is powered by 165 solar panels on its rooftop and generates 100% of its electricity from solar. The Weekly is also headquartered in the first commercial office building designed by one of the innovators of postmodernism Charles Moore (architect) who received the AIA Gold Medal in 1991. The Weekly Building, in Seaside, California,

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156-991: Was awarded General Excellence for large circulation weekly newspapers by the California Newspaper Publishers Association (2012, runner-up 2013) and the 2015 Free Speech & Open Government award from the First Amendment Coalition. Verified Audit Circulation Verified Audit Circulation was a United States company founded by Geraldine Knight in 1951 that conducts circulation audits of both free and paid print publications and of traffic figures for web sites. The company also provides custom research and verifies field delivery of products such as yellow pages , branded delivery bags, and door hangers. As an independent audit firm, Verified Audit Circulation works with publication circulation figures provided by their publisher clients, to verify or adjust these circulation numbers, based on examining

169-563: Was the co-founder of the Missoula Independent. The Weekly established the Monterey County Weekly Community Fund at the Community Foundation for Monterey County in 2000, and launched Monterey County Gives! in partnership with CFMC in 2009. The Monterey Peninsula Foundation became a key partner in 2018. To date, the fund has raised and donated over $ 55 million to more than 600 local nonprofits, in partnership with

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