Misplaced Pages

Verified Audit Circulation

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

Verified Audit Circulation was a United States company founded by Geraldine Knight in 1951 that conducts circulation audits of both free and paid print publications and of traffic figures for web sites. The company also provides custom research and verifies field delivery of products such as yellow pages , branded delivery bags, and door hangers.

#602397

25-484: As an independent audit firm, Verified Audit Circulation works with publication circulation figures provided by their publisher clients, to verify or adjust these circulation numbers, based on examining a publication’s printing and financial records. Field research also may be conducted to confirm circulation figures. Circulation audit findings are compiled and released in audit reports, which advertisers use to make decisions about advertising placements. On December 21, 2022,

50-482: A Verified e-newsletter. Verified Audit Circulation is headquartered in Larkspur, California . Alternative newspaper An alternative newspaper is a type of newspaper that eschews comprehensive coverage of general news in favor of stylized reporting, opinionated reviews and columns , investigations into edgy topics and magazine -style feature stories highlighting local people and culture. Its news coverage

75-492: A competitor to Village Voice Media's LA Weekly , and Village Voice Media ceased publishing Cleveland Free Times , a competitor to New Times Media's Cleveland Scene . The US Justice Department launched an antitrust investigation into the agreement. The case was settled out of court with the two companies agreeing to make available the publishing assets and titles of their defunct papers to potential competitors. The Cleveland Free Times recommenced publication in 2003 under

100-634: A few publish in smaller cities, in rural areas or exurban areas where they may be referred to as an alt monthly due to the less frequent publication schedule. Alternative papers have usually operated under a different business model than daily papers. Most alternative papers, such as The Stranger , the Houston Press , SF Weekly , the Village Voice , the New York Press , the Metro Times ,

125-532: A larger range of circulation and audience parameters for clients. The new report type addresses the growing diversification of media, beyond print and into electronic formats. The cross-platform audit report supplements print-circulation figures with data on digital editions, events, web sites, webinars, e-newsletters, and supplements. During 2011, Verified expanded its circulation guidelines to allow publishers to include publications distributed at trade shows and events among their qualified circulation figures. Prior to

150-616: Is a contingent of conservative and libertarian alt-weeklies. Styles vary sharply among alternative newspapers; some affect a satirical, ironic tone, while others embrace a more straightforward approach to reporting. Columns commonly syndicated to alternative weeklies include " The Straight Dope ", Dan Savage 's " Savage Love ", Rob Breszny's " Free Will Astrology ", and Ben Tausig 's crossword puzzle "Ink Well." Quirky, non-mainstream comics , such as Matt Groening 's Life in Hell , Lynda Barry 's Ernie Pook's Comeek , Ruben Bolling 's Tom

175-572: Is more locally focused, and their target audiences are younger than those of daily newspapers. Typically, alternative newspapers are published in tabloid format and printed on newsprint . Other names for such publications include alternative weekly , alternative newsweekly , and alt weekly , as the majority circulate on a weekly schedule. Most metropolitan areas of the United States and Canada are home to at least one alternative paper. These papers are generally found in such urban areas, although

200-901: The Aquarian Weekly in North Jersey , the Colorado Springs Independent , the Good Times in Santa Cruz , California, New Times in San Luis Obispo and the Sun in Northern Santa Barbara County , California. Canadian examples of owner-operated, non-chain owned alternative papers include Vancouver's The Georgia Straight , Toronto's NOW Magazine , Edmonton's Vue Weekly and Halifax's The Coast . Examples outside

225-743: The Hartford Advocate and New Haven Advocate . Creative Loafing , originally only an Atlanta -based alternative weekly, grew into Creative Loafing, Inc. which owned papers in three other southern U.S. cities , as well as the Chicago Reader and Washington City Paper . Village Voice Media and New Times Media merged in 2006; before that, they were the two largest chains. The pre-merger Village Voice Media, an outgrowth of New York City's Village Voice , included LA Weekly , OC Weekly , Seattle Weekly , Minneapolis City Pages , and Nashville Scene . New Times Media included at

250-664: The LA Weekly , the Boise Weekly and the Long Island Press , have been free, earning revenue through the sale of advertising space. They sometimes include ads for adult entertainment, such as adult bookstores and strip clubs , which are prohibited in many mainstream daily newspapers. They usually include comprehensive classified and personal ad sections and event listings as well. Many alternative papers feature an annual "best of" issue, profiling businesses that readers voted

275-1148: The Pacific Sun , the Bohemian in California's Sonoma and Napa counties, the San Diego Reader , Isthmus in Madison, Wisconsin , Flagpole Magazine in Athens, Georgia , the Boulder Weekly , Willamette Week in Portland, Oregon , Independent Weekly , Yes! Weekly , Creative Loafing , and Triad City Beat in North Carolina , the Austin Chronicle in Texas , The Stranger in Seattle, Washington , Artvoice in Buffalo, New York ,

SECTION 10

#1732869811603

300-597: The Long Island Press won more than 300 awards throughout its 10 years in existence, including accolades from the Association of Alternative Newsweeklies (AAN), Fair Media Council , Society of Professional Journalists (SPJ), Press Club of Long Island (PCLI), Investigative Reporters and Editors (IRE), Columbia University Graduate School of Journalism , CUNY Graduate School of Journalism, Journalism Center on Children & Families , Philip Merrill College of Journalism at

325-644: The Dancing Bug , and Ted Rall 's political cartoons are also common. The Village Voice , based in New York City , was one of the first and best-known examples of the form. Since the Voice's demise in 2018, Marin County 's Pacific Sun , founded in 1963, is now the longest-running alternative weekly. The Association of Alternative Newsmedia is the alternative weeklies' trade association. The Alternative Weekly Network and

350-588: The News would print the Press on its state-of-the-art, high-volume, full-color press equipment. In 2014 the Long Island Press ceased printing of its paper to focus solely on their website. In April 2017, the publication was acquired by Schneps Communications. In July 2017, it was announced that the publication would return to print in September 2017 as a free news and lifestyle monthly. The alternative weekly print version of

375-529: The Ruxton Group are national advertising sales representatives for alternative weeklies. Some alternative newspapers are independent. However, due in part to increasing concentration of media ownership , many have been bought or launched by larger media conglomerates . The Tribune Company , a multibillion-dollar company that owns the Chicago Tribune , owns four New England alternative weeklies, including

400-450: The United States and Canada include Barcelona's BCN Mes . Long Island Press The Long Island Press is a free monthly news and lifestyle magazine serving Long Island . It is owned by Schneps Media. Its previous print incarnation was as a free, independent print and digital monthly news journal with extensive coverage of local and national news, arts and entertainment, sports and alternative political viewpoints. The newspaper

425-515: The best of their type in the area. Often these papers send out certificates that the businesses hang on their wall or window. This further cements the paper's ties to local businesses. Alternative newspapers represent the more commercialized and mainstream evolution of the underground press associated with the 1960s counterculture . Their focus remains on arts and entertainment and social and political reportage. Editorial positions at alternative weeklies are predominantly left -leaning, though there

450-420: The company filed for Chapter 7 bankruptcy, and liquidated its assets. During the mid-twentieth century, traditional paid-circulation newspapers and magazines were joined by a new publication category: free-circulation newspapers and magazines, known as trade or controlled-circulation publications. As free newspapers and magazines increased in number, in 1951, Geraldine Knight founded Verified Audit Circulation as

475-696: The creation of the Portland Phoenix . From 1992 through 2005, PM/GC owned and operated the Worcester Phoenix in Worcester, Massachusetts , but PM/GC folded that branch because of Worcester's dwindling art scene. Nonetheless, a number of owner-operated, non-chain owned alternative papers survive, among them Metro Silicon Valley in San Jose , Pittsburgh City Paper in Pittsburgh , Salt Lake City Weekly ,

500-704: The first company dedicated to auditing these publications. Subsequently, Verified expanded its services to include audits of paid publications, free rack-distributed publications, and products delivered to the door. The addition of web site audits provided site publishers with independent confirmation of site visitor activity and with assurance of web site ad delivery. By 2008, the company was auditing more than 1,000 free and 250 paid publications, along with more than 100 weekly alternative newspapers . Its audit clients included The Washington Post , The Chicago Tribune , and Questex Media. In 2009, Verified developed and launched an expanded form of integrated audit report to track

525-508: The publication group Kildysart LLC, while the assets of New Times LA were sold to Southland Publishing and relaunched as LA CityBeat . On October 24, 2005, New Times Media announced a deal to acquire Village Voice Media, creating a chain of 17 free weekly newspapers around the country with a combined circulation of 1.8 million and controlling a quarter of the weekly circulation of alternative weekly newspapers in North America. The deal

SECTION 20

#1732869811603

550-448: The time of the merger Cleveland Scene , Dallas Observer , Westword , East Bay Express , New Times Broward-Palm Beach , Houston Press , The Pitch , Miami New Times , Phoenix New Times , SF Weekly and Riverfront Times . In 2003, the two companies entered into a non-competition agreement which stated that the two would not publish in the same market. Because of this, New Times Media eliminated New Times LA ,

575-546: The update, trade show and event distribution of publications counted as unqualified circulation. Verified clients are known as members of the organization, and they have full access to the circulation-reporting and member resources on the Verified Audit Circulation web site. Media buyers, advertisers, and advertising agencies are eligible for free associate membership, which provides online access to audit reports, publisher statements, circulation data downloads, and

600-632: Was approved by the Justice Department and, on January 31, 2006, the companies merged into one, taking the name Village Voice Media. Phoenix Media/Communications Group , owner of the popular Boston alternative weekly the Boston Phoenix , expanded to Providence, Rhode Island in 1988 with their purchase of NewPaper , which was renamed the Providence Phoenix . In 1999, PM/CG expanded further through New England to Portland, Maine with

625-573: Was founded in 2003 by Jed Morey after then parent company, Morey Publishing, bought The Island Ear , which was a free bi-monthly entertainment-oriented newspaper. Morey Publishing renamed the paper, using the same name of a daily newspaper that was forced out of business in 1977, and launched it as a free alternative newsweekly. The staff of the Press included former Newsday columnist Ed Lowe , television columnist Todd Hyman, and technology columnist Lazlow Jones. On March 24, 2011, New York City's Daily News and Long Island Press announced that

#602397