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A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.

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53-588: London General Transport Services Limited , trading as Go-Ahead London , is a bus company operating in Greater London . The London General brand is a subsidiary of Go-Ahead London and operates services under contract to Transport for London . The company is named after the London General Omnibus Company , the principal operator of buses in London between 1855 and 1933. In April 1989, London Buses

106-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

159-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

212-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

265-503: A full service on the morning of 22 November, with numerous buses saved by being driven out onto Farnborough Way and surrounding roads. As of November 2023, Stockwell garage operates routes 11 , 44 , 77 , 87 , 88 , 118 , 155 , 170 , 333 , 337 , 424 , 690 , G1 , N11 , N44 , N87 and N155 . Stockwell garage opened in 1952 as part of London Transport's tram replacement programme after nearly four years of planning and building, with many construction materials short of supply in

318-406: A once-a-week return journey to a local shopping centre from relatively low-density neighbourhoods where there is no alternative route in the main bus network. The number of mobility buses routes has declined over the past few years because low-floor and wheelchair-accessible buses run on all London Buses routes. Night Bus routes are often related to the day numerical equivalent, normally running

371-442: A pair of MCW Metrobus Mk2s, one of which was built with a Maxwell transmission while the other had a Cummins L10 transmission, three ECW -bodied Leyland Olympians , three Northern Counties -bodied Dennis Dominators and three Alexander -bodied Volvo Ailsas , the latter being the first front-engined buses delivered to London Transport since the last Routemasters were delivered in 1968. The trial ultimately concluded in favour of

424-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of

477-435: A temporary base to house 19 buses was constructed at Sevenoaks next to the base of what was the independent Southlands Travel. On the evening of 21-22 November 2018, eleven buses were destroyed and several other buses were damaged in a fire that broke out at Orpington garage, requiring the callout of 60 London Fire Brigade firefighters to bring the fire under control. No injuries were reported and Orpington garage maintained

530-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between

583-959: Is called a razón social . London Buses route 200 This is a list of Transport for London (TfL) contracted bus routes in London , England, as well as commercial services that enter the Greater London area (except coaches ). Bus services in London are operated by Arriva London , Go-Ahead London ( Blue Triangle , Docklands Buses , London Central and London General ), Metroline , RATP Dev Transit London ( London Sovereign , London United and London Transit), Stagecoach London ( East London , Selkent and Thameside ), Transport UK London Bus and Uno . TfL-sponsored operators run more than 500 services. Examples of non TfL-sponsored operators include, but are not limited to: Arriva Herts & Essex , Arriva Southern Counties , Carousel Buses , Diamond South East , Go-Coach , First Beeline , Metrobus , Stagecoach South , Thames Valley Buses and Reading Buses . In Victorian times, people who took

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636-601: The Caterham area and the school, on behalf of Surrey County Council . Merton was, for many years, the largest of the London General Omnibus Company's garages and continued to boast high allocations in the early days of London Transport. The garage was modernised in 1960, and again in 1991 when a new roof was fitted and various stores and welfare areas were moved to provide a larger, unobstructed parking area, which had previously been long and narrow. Merton garage

689-729: The Go-Ahead Group for £46 million (equivalent to £115,566,000 in 2023) in May 1996. Having previously been based at London General House in Mitcham, Surrey, the company moved its offices to an address in Merton , adjacent to the Merton bus garage. In August 2008, Go-Ahead's London bus operations all adopted the Go-Ahead London trading name, although the individual company names are still applied beneath

742-644: The Northumberland Park railway station and the Victoria Line depot, Northumberland Park bus garage was opened in 1991 to house the Walthamstow Citybus operation, a subsidiary of Capital Citybus formed when the operator acquired tenders for routes operated by the collapsed London Forest LRT business unit. Capital Citybus was bought out by a management team in late 1995, and subsequently by FirstGroup in 1998, becoming First Capital . In March 2012,

795-459: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

848-478: The 1990s had an allocation of AEC Routemasters for route 11 . In June 2002, the Red Arrow Leyland Nationals were replaced by London's first fleet of Mercedes-Benz Citaro articulated buses. Because of the extra space required to stable these, the route 11 Routemasters were transferred to Stockwell garage. In September 2009 the articulated fleet was replaced by Mercedes-Benz O530 Citaros . In 2016,

901-566: The DLR network), and the N271 (whose daytime service was withdrawn on 4 February 2023) have no corresponding daytime routes. There are also 24-hour routes, which run day and night but usually with a lower frequency during the night hours. The vast majority run the same route at all times. With the introduction of the Night Tube , some day routes have been extended to run during Friday and Saturday nights to serve

954-522: The ECW-bodied Leyland Olympian, with London Transport taking delivery of a further 260 between 1986 and 1987. As of March 2024, Sutton garage operates routes 80 (electric allocation only), 93 , 151 , 154 , 213 and S2 . Opened by the London General Omnibus Company in January 1924 at cost of £30,000, Sutton garage had a capacity for 100 buses. During its early years, less than half of

1007-547: The FirstGroup sold Northumberland Park garage, together with its 13 Transport for London route contracts, fleet of 130 buses vehicles and around 400 staff members, to the Go-Ahead Group for £12 million, with the garage's operations integrated into London General. As of July 2023, Putney garage operates routes 14 , 22 , 39 , 74 , 209 , 265 , 378 , 430 , 533 , N22 , N74 and N97 . With its ancestry going back to

1060-489: The Metrobus buses. London General operates nine bus garages. As of March 2024, Goat Road garage operates routes 80 (hybrid allocation only), 280 and 470 . Buses are regularly shared with Merton garage. Goat Road was opened on 25 March 2023 as a replacement for Waterside Way (PL) garage, acquired from East Thames Buses in 2009, with routes, staff and vehicles transferring from Waterside Way after London General's lease on

1113-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

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1166-479: The United Kingdom to store their vehicles between services to and from the nearby Victoria Coach Station . In May 1993, London General announced it was closing Victoria garage due to the financial impact of the loss of routes at the garage. At the time, Victoria garage operated routes 11 , 22 , 52 , 344 , N11 and N19 with a fleet of 65 buses, having recently lost tenders for routes 19 and C2 . The garage

1219-633: The advantage, in that a unique route number was easier for the travelling public to remember, and so the practice of using route numbers soon spread. Bus routes run by London Transport were grouped as follows. The London Traffic Act 1924 imposed numbering known as the Bassom Scheme, named after Superintendent (later Chief Constable ) Arthur Ernest Bassom of the Metropolitan Police who devised it. For many decades, variant and short workings used letter suffixes (e.g. "77B"). The numbers reflected

1272-399: The aftermath of World War II and problems rehousing residents of the houses that stood on the site. Stockwell garage is a Grade II listed building , and when built was a masterpiece of architectural design incorporating a new roof structure that did not need supports which enabled for a 73,350-square-foot (6,814 m) unobstructed parking space. The offices and workshops are on the edges of

1325-527: The bus would recognise the owner and the route of an omnibus (Latin: "for everyone") only by its livery and its line name, with painted signs on the sides showing the two termini to indicate the route. Then, in 1906, George Samuel Dicks of the London Motor Omnibus Company decided that, as the line name 'Vanguard' had proved to be very popular, he would name all lines 'Vanguard' and number the company's five routes 1 through 5. Other operators soon saw

1378-527: The closure of Nunhead garage which increased the peak vehicle requirement of Stockwell to 110 buses. In the early 1970s, the Round London Sightseeing Tours moved to Stockwell. Between spring 1984 and August 1986, Stockwell operated a varied fleet of double-decker buses on route 170 as part of London Transport's Alternative Vehicle Evaluation comparative trial, aimed at finding a new standard double-decker bus type. The vehicles trialled included

1431-529: The company that operated the route. The numbering was revised in 1934 after London Transport was formed: All routes operate in both directions unless detailed. Route numbers from 600 to 699 are used for school services, with the majority of them running one return journey on each weekday during peak times and during school term time. UJS Sacred heart school Ardleigh green school New city college St Ursula’s school Route numbers from 900 to 999 represent mobility buses; these mostly provide

1484-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when

1537-522: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

1590-474: The garage but do not take up any of the parking spaces. In the first few days of operation, Stockwell garage ran just 11 buses on route 178 which had moved from Rye Lane (Peckham), but then gained more work from the next stage of the tram replacement programme for which it had been designed, but it was still well short of capacity. More work arrived in late 1953 and early 1954 when routes 77 and 77A (now 87) moved from Victoria garage due to recruitment problems, and

1643-452: The garage was converted to become fully electric, the first bus depot in Europe to do so. On 29 April 2023, routes 507 and 521 were withdrawn. London General previously had four bus garages - Mandela Way (MW), Waterside Way (PL) and Belvedere (BV). Mandela Way and Belvedere were included in the 2009 East Thames Buses purchase. In 2017, these bus garages were closed. Waterside Way (PL) garage

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1696-572: The garage was put to use, holding only 40 buses by 1926. This would change somewhat by the extension of the Underground to Morden and major house-building projects in the area. Between 1945 and 1953, it had an allocation of exactly 100 relaxed-Utility Daimlers (classed as Ds) numbered from D182 - D281. By 1952, the garage had 128 buses allocated, achieved mainly by parking buses in surrounding streets. However, this would soon fall again, to 100 in 1966, 82 in 1976 and 62 in 1987. The garage passed to

1749-461: The horse bus days of the 1880s, Chelverton Road Garage was converted to a motor-bus garage in 1912. The garage is well hidden in a side road with a modest frontage, yet it has an allocation of 112. It has been modernised twice, firstly in 1935 and then again in 1985. The garage was well known for being allocated the pre-war RTs in 1940, which displaced the STLs. During the war the garage was under-utilised and

1802-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

1855-426: The logo on most buses. In August 2009, Go-Ahead purchased East Thames Buses from Transport for London for £5 million, incorporating the business, consisting of two small bus garages, 133 buses and 460 employees, into London General. Although Transport for London's normal practice is to put routes out for tender, London General began a new five-year contract for all East Thames Buses routes without going through

1908-462: The morning services for route SL6 , the buses for this route are taken to this garage, where they are cleaned for the evening services. The garage only operates Monday to Friday due to its proximity to residential properties. The site was first used as a storage and servicing location for buses attending the Festival of Britain in 1951. The garage opened in the early 1980s as a Red Arrow garage and in

1961-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

2014-548: The reborn London General bus company in the run-up to privatisation in 1985. Sutton Garage also partly took control of route 200 at a yard in Colliers Wood (AA) in 1989, after Cityrama withdrew from their contract. Sutton was responsible for providing drivers for the service, whilst Merton garage were contracted to do the maintenance. By 1994, the garage allocation had grown to 85 buses and again to 92 in 2001. As of July 2023, Waterloo garage operates routes 153 and 214 . After

2067-512: The same place. As of August 2020, Orpington garage operates routes 126 , 138 , 162 , 208 , 227 , 233 , 320 , 352 , 353 , 354 , 358 , 654 , 664 , R1 , R2 , R3 , R4 , R5 , R6 , R7 , R8 , R9 , R10 and R11 . Formerly the site of Oak Farm, which was purchased, built upon and used as the base of the independent Orpington and District bus company until its collapse in February 1981, Orpington depot (also known as Green Street Green)

2120-523: The same route but with an extension at either end of the service. This is normally to provide a night service to destinations served by tube or train during the day. However, there are a few N-prefixed route numbers that have no relation to their daytime equivalents: the N5, N20, and N97 all operate in a different part of London to their respective day routes. Also, the N550 and N551 (which provide night service on parts of

2173-444: The site expired. The depot uses the code 'GM', last used for the operator's Victoria garage on Gillingham Street. As of March 2024, Merton garage operates routes 57 , 131 , 152 , 157 , 163 , 164 , 200 , 219 , 413 , 485 and 493 . Some buses are regularly shared with Goat Road garage. This garage also runs the St. Bede's School private bus services 514 and 519, which run between

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2226-609: The stations. These bus routes are not contracted to TfL and are therefore not ' London Buses ', all but three run from villages and towns outside Greater London to destinations within. They are painted in a colour chosen by the operator, so are not necessarily red like London Buses , and most of them do not accept Oyster cards . These routes are operated with a London Service Permit issued by TfL so they are recognised by TfL bus maps and appear on TfL bus stops. Formerly ran to Wimbledon Station. There are two special Transport for London express routes that run annually during

2279-454: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

2332-551: The tendering process. In March 2012, First London 's Northumberland Park garage was purchased by the Go-Ahead Group for £14 million and integrated into London Central's operations. On 1 April 2014, the London operations of Metrobus , based at two garages in Croydon and Orpington , were integrated into London General. On 25 April 2014, the Vehicle and Operator Services Agency formally increased London General's licence to accommodate

2385-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

2438-424: Was divided into 11 separate business units , one of which revived the London General Omnibus Company name as London General Transport Services; the new London General's original logo featured a representation of a LGOC B-type bus in reflection of the name's history. In November 1994, London General was sold in a management buyout for £28 million (equivalent to £72,042,000 in 2023), before being sold to

2491-552: Was eventually demolished for redevelopment in 1999. Trading as In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "

2544-622: Was for many years the only garage for all of Metrobus ' London tendered routes since the award of route 61 in 1986. The garage expanded during this period when Metrobus purchased their neighbours, Jasons Coaches. Orpington garage was one of eventually two Metrobus garages included in the sale of Metrobus to the Go-Ahead Group in September 1999, although the Metrobus brand was retained as a separate identity to London General. During mid-2005 major reconstruction started at Green Street Green to make improvements and provide an expansion. During these works,

2597-545: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

2650-460: Was opened by Metrobus in December 2005 to house route 127 which had been surrendered early by Centra. Work was completed on the garage buildings in February 2006. This garage took over the London routes that ran from Godstone with the exception of the 146 and 246 which moved to Orpington. In April 2014, Go-Ahead London took over this garage (and Orpington) from Metrobus, however the garages are still in

2703-627: Was responsible for the maintenance of vehicles for route 200 between 1988 and 1989 after the withdrawal of the Cityrama sightseeing company, whilst the route was operated from Sutton garage. The garage has become Go-Ahead London 's head office, following the sale of Raleigh House, Mitcham and the acquisition of the former pub ( King's Head, Merton ) next door. As of August 2024, Northumberland Park garage operates routes 67 , 91 , 106 , 184 , 212 , 230 , 232 , 299 , 357 , 389 , 399 , 444 , 456 , 476 , 657 , N91 and W15 . Located adjacent to

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2756-553: Was temporarily closed from 25 March 2023 to 28 June 2023, but re-opened only for the commercial bus fleet and the University of Roehampton bus fleet. Victoria bus garage, located on Gillingham Street, opened in March 1940. As well as being used for regular bus services by London Transport and successor London General, serving as the only bus garage in central London, Victoria garage was also used by several express coach operators from across

2809-575: Was used to store de-licensed buses. Renamed Putney, in 1963, after the closure of Putney Bridge Garage (F), it started to receive both short and long wheelbase AEC Routemasters for its Central London routes. The Routemasters remained at the garage until July 2005, when both the 14 and 22 were converted to low floor one-person-operated buses. As of March 2024, Croydon garage operates routes 119 , 127 , 264 , 359 , 403 , 434 , 439 , 450 , 463 , 633 , 663 , S1 and SL7 . Some drivers for route 157 are based at this garage. The Beddington Lane depot

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