55-523: Hovis Ltd is a British company that produces flour , yeast and bread . Founded in Stoke-on-Trent, it began mass-production in Macclesfield in 1886. Hovis became part of Rank Hovis McDougall (RHM) in 1962 after a succession of mergers. RHM, with its brands including Hovis and Mother's Pride , was acquired by Premier Foods in 2007. In April 2014 it became a limited company after Premier Foods sold
110-524: A digestive biscuit , branded as Hovis. Now a United Biscuits product, they are shaped like a miniature flat copy of the traditional Hovis loaf , and like the bread have the word "HOVIS" stamped on their top surface. In a bid to help the environment and sustainability, Hovis collaborated with TerraCycle in The Bread Bag Recycling Programme. The objective of the programme is to drop-off used bread bags at public drop-off locations across
165-471: A 14% moisture content. Thus, a US flour with 0.48% ash would approximate a French Type 55. Other measurable properties of flour as used in baking can be determined using a variety of specialized instruments, such as the farinograph . Flour dust suspended in air is explosive —as is any mixture of a finely powdered flammable substance with air ( see dust explosion ). Some devastating explosions have occurred at flour mills, including an explosion in 1878 at
220-549: A 51% stake in the business to The Gores Group to form a joint venture between the two companies. In November 2020, it was announced that both the Gores Group and Premier Foods had sold their stakes in the business to British-based private equity firm Endless LLP. Hovis specialises in high wheatgerm wholemeal flour, the bread being baked independently. It also produces the Nimble brand reduced-calorie bread. The brand began in 1886;
275-650: A bit more strength than cakes, but still produce flaky crusts rather than hard or crispy ones. All-purpose, or "AP flour", or plain flour is medium in gluten protein content at 9.5–11.5% (10–12% from second source ) protein content. It has adequate protein content for many bread and pizza bases, though bread flour and special 00 grade Italian flour are often preferred for these purposes, respectively, especially by artisan bakers. Some biscuits are also prepared using this type of flour. "Plain" refers not only to AP flour's middling gluten content but also to its lack of any added leavening agent (as in self-rising flour). Bread flour
330-657: A factory in Peter's Row. Jacob's Bishop Street premises was one of several prominent Dublin buildings occupied by rebels during the Easter Rising of 1916. Jacob's first English factory was opened in 1914 in Aintree , Liverpool , and remains the primary producer of Jacob's products in the UK, including Cream Crackers and Twiglets. In 1922, a separate English company was formed, W. & R. Jacob (L'pool) Ltd. The two branches separated, with
385-403: A high proportion of starches , which are a subset of complex carbohydrates also known as polysaccharides . The kinds of flour used in cooking include all-purpose flour (known as plain outside North America), self-rising flour, and cake flour (including bleached flour). The higher the protein content the harder and stronger the flour, and the more it will produce crispy or chewy breads. The lower
440-416: A relatively slow distribution system collided with natural shelf life . The reason for the limited shelf life is the fatty acids of the germ , which react from the moment they are exposed to oxygen. This occurs when grain is milled; the fatty acids oxidize and flour starts to become rancid . Depending on climate and grain quality, this process takes six to nine months. In the late 19th century, this process
495-554: A series of adverts for chocolate biscuits featuring Frank Kelly , Maureen Potter featured in a advert for them at the same time. The professor and the South Americans disagree over the pronunciation of ‘Jacob’s. In the mid 1980's for Telax bar a space science advert was used. In the late 1980's and early 1990's "Take The Biscuit" popular series of adverts, Chocolate Collection 1992 song called "It's The Same Chocolate With A Different Biscuit Under It", When Camelot biscuits existed in
550-502: A staple in the Americas. Rye flour is a constituent of bread in central and northern Europe. Archaeological evidence for making flour ( wheat seeds crushed between simple millstones ) dates to at least 6000 BC. In 2018, archaeologists reported finding evidence of bread making at Shubayqa 1, a Natufian hunter-gatherer site more than 14,000 years old in northwest Jordan. The Romans were the first to grind seeds on cone mills . In 1786, at
605-457: A £10 million investment from United Biscuits to further boost output. The activist and trade union organiser Rosie Hackett worked for some years as a messenger for Jacob's. At that time the working conditions in the factory were poor. On 22 August 1911 Hackett helped organise the withdrawal of women's labour in Jacob's factory to support their male colleagues who were already on strike . With
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#1732852133561660-626: Is a principal ingredient used to thicken many puddings or desserts, and is the main ingredient in packaged custard. Jacob%27s Jacob's is an Irish brand name for several lines of biscuits and crackers in Ireland and the United Kingdom . The brand name is owned by the Jacob Fruitfield Food Group , part of Valeo Foods , which produces snacks for the Irish market. The brand name
715-400: Is a theoretically possible protein content ). This flour may be used where a recipe adds ingredients that require the dough to be extra strong to hold together in their presence, or when strength is needed for constructions of bread (e.g., some centerpiece displays). Gluten flour is refined gluten protein, or a theoretical 100% protein (though practical refining never achieves a full 100%). It
770-497: Is either differentiable from flour as having slightly coarser particle size (degree of comminution ) or is synonymous with flour; the word is used both ways. For example, the word cornmeal often connotes a grittier texture whereas corn flour connotes fine powder, although there is no codified dividing line. The CDC has cautioned not to eat raw flour doughs or batters. Raw flour can contain bacteria like E. coli and needs to be cooked like other foods. The English word flour
825-422: Is flour where the germ is first separated from the endosperm and bran, then processed with steam, dry heat or microwave and blended into flour again. Milling of flour is accomplished by grinding grain between stones or steel wheels. Today, "stone-ground" usually means that the grain has been ground in a mill in which a revolving stone wheel turns over a stationary stone wheel, vertically or horizontally with
880-416: Is often referred to as "white flour". Bleached flour is artificially aged using a "bleaching" agent, a "maturing" agent, or both. A bleaching agent affects the carotenoids responsible for the natural colour of the flour; a "maturing" agent also affects gluten development. A maturing agent may either strengthen or weaken gluten development. The four most common additives used as bleaching/maturing agents in
935-569: Is originally a variant of the word flower , and both words derive from the Old French fleur or flour , which had the literal meaning "blossom", and a figurative meaning "the finest". The phrase fleur de farine meant "the finest part of the flour", since flour resulted from the elimination of coarse and unwanted matter from the grain during milling. Maize or corn flour has been important in Mesoamerican cuisine since ancient times and remains
990-428: Is the main ingredient of bread , which is a staple food for many cultures. Corn flour has been important in Mesoamerican cuisine since ancient times and remains a staple in the Americas. Rye flour is a constituent of bread in both Central Europe and Northern Europe . Cereal flour consists either of the endosperm , germ , and bran together (whole-grain flour) or of the endosperm alone (refined flour). Meal
1045-457: Is treated either with benzoyl peroxide or chlorine gas, but no way exists to tell which process has been used when buying the flour at the grocery store. The old method of procuring white or "bleached" flour did not entail the use of chemical agents at all. Rather, the wheat kernels were moistened with water long enough for the outer kernels of the wheat which contained the bran to soften and, eventually, fall off while grinding. In some places,
1100-555: Is typically made from hard red winter wheat planted in the fall and harvested in the spring. Hard wheat is high in gluten, a protein that makes dough stretchy. Hard wheat is 11.5–13.5% (12–14% from second source ) protein. The increased protein binds to the flour to entrap carbon dioxide released by the yeast fermentation process, resulting in a better rise and chewier texture. Hard is a general term for flours with high gluten protein content, commonly refers to extra strong flour, with 13.5–16% (or 14–15% from some sources) protein (16%
1155-474: Is used to strengthen flour as needed. For example, adding approximately one teaspoon per cup of AP flour gives the resulting mix the protein content of bread flour. It is commonly added to whole grain flour recipes to overcome the tendency of greater fiber content to interfere with gluten development, needed to give the bread better rising (gas holding) qualities and chew. Unbleached flour is simply flour that has not undergone bleaching and therefore does not have
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#17328521335611210-665: Is used under licence by United Biscuits , part of Pladis and by Mondelez International in Asia (which acquired Groupe Danone's biscuit division and with it, the rights to Jacob's biscuit brand in Asia). The originator of the Jacob's brand name was the small biscuit bakery, W. & R. Jacob, founded in 1851 in Bridge Street, Waterford , Ireland , by William Beale Jacob and his brother Robert. In 1852, it moved to Bishop Street in Dublin , Ireland, with
1265-577: The Washburn "A" Mill in Minneapolis that killed 22 people. The CDC has cautioned not to eat raw flour doughs or batters. Raw flour can contain bacteria like E. coli and needs to be cooked like other foods. Bread , pasta , crackers , many cakes , and many other foods are made using flour. Wheat flour is also used to make a roux as a base for thickening gravy and sauces. It can also be used as an ingredient in papier-mâché glue . Cornstarch
1320-607: The Dublin branch retaining the W. & R. Jacob name while the Liverpool branch was renamed Jacob's Bakery Ltd. In 1966, W. & R. Jacob in Dublin merged with Boland's Biscuits to form Irish Biscuits Ltd. and moved to a factory in the Dublin suburb of Tallaght in 1973. The Liverpool factory joined Associated Biscuits in 1960, which was purchased by Nabisco in 1982. In 1990, the two companies once again came under common ownership and became Jacob's Biscuit Group when they were acquired by
1375-540: The French company Groupe Danone . In July 2004, Groupe Danone and United Biscuits announced that they had made an agreement for the latter to acquire Jacob's Biscuit Group. However, only days later, Groupe Danone, United Biscuits, and Fruitfield Foods announced that Jacob's Biscuit Group would be split, with United Biscuits acquiring only the UK portion of the Group and Fruitfield Foods acquiring Ireland portion. Fruitfield Foods
1430-501: The Hovis process was patented on 6 October 1887 by Richard "Stoney" Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis-branded baking tins to other bakers. The name was coined in 1890 by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ . Grime won £25 when he coined
1485-584: The Lockout. In 2009, after 156 years of making biscuits in Ireland, Jacob Fruitfield shut its Tallaght plant. 220 jobs were lost while the company retained around 100 staff in a variety of roles. In November 2022, workers at the Aintree factory went on strike after pay negotiations with management since September of that year failed to reach an agreement, and the company temporarily shifted production to Portugal. Staff at
1540-547: The UK, or mail them to delivery services like those provided by UPS . These are all listed on an interactive map. After that the bags are recycled in a specialist plant. Those who take part in the programme are able to get TerraCycle points. These can be redeemed for a variety of charitable gifts or a payment to the non-profit organisation. Flour Flour is a powder made by grinding raw grains , roots , beans , nuts , or seeds . Flours are used to make many different foods . Cereal flour, particularly wheat flour ,
1595-531: The US are: Some other chemicals used as flour treatment agents to modify color and baking properties include: Common preservatives in commercial flour include: All bleaching and maturing agents (with the possible exception of ascorbic acid) have been banned in the United Kingdom. Bromination of flour in the US has fallen out of favor, and while it is not yet actually banned anywhere, few retail flours available to
1650-427: The ash mass is only rarely given on the label by flour manufacturers. However, the legally required standard nutrition label specifies the protein content of the flour, which is also a way for comparing the extraction rates of different available flour types. In general, as the extraction rate of the flour increases, so do both the protein and the ash content. However, as the extraction rate approaches 100% (whole meal),
1705-597: The beginning of the Industrial Era , the first steam-powered flour mill, Albion Mills, Southwark , was completed in London . In the 1930s, some flour began to be enriched with iron, niacin, thiamine and riboflavin. In the 1940s, mills started to enrich flour and folic acid was added to the list in the 1990s. An important problem of the Industrial Revolution was the preservation of flour. Transportation distances and
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1760-432: The bleaching process, nutrients are lost. Some of these nutrients may be replaced during refining – the result is known as enriched flour. Cake flour is the lowest in gluten protein content, with 6–7% (5–8% from second source ) protein to produce minimal binding so the cake "crumbles" easily. Pastry flour has the second-lowest gluten protein content, with 7.5–9.5% (8–9% from second source ) protein to hold together with
1815-497: The color of "white" flour. An example is graham flour , whose namesake, Sylvester Graham , was against using bleaching agents, which he considered unhealthy. In English-speaking countries, self-raising (or self-rising) flour is commercially available with chemical leavening agents already in the mix. In America, it is also likely to be pre-salted; in Britain this is not the case. The added ingredients are evenly distributed throughout
1870-403: The different available flour varieties are labeled according to the ash mass that remains after a sample is incinerated in a laboratory oven (typically at 550 °C (1,022 °F) or 900 °C (1,650 °F), see international standards ISO 2171 and ICC 104/1 ). This is an easily verified indicator for the fraction of the whole grain remains in the flour, because the mineral content of
1925-472: The factory are supported in the ongoing strike by the GMB union. On Irish television popular phrases were "How To Get The Fig Into The Fig Rolls", In circa 1975 An advertisement that starts with a series of people engaged in a variety of activities, while a jingle encourages taking a break with Club Milk as it’s ‘best after all’. In the late 1970's and early 1980's A German professor visits South America to explain in
1980-467: The firm's 120th anniversary. The soundtrack had to be re-recorded to meet advertising standards. The boy on the bike, Carl Barlow, then aged 13, left acting and eventually became a firefighter in East Ham in 1979. In 2008 Hovis departed from the "boy on a bike" format by commissioning Go On Lad , a retrospective advertisement documenting the 122 years of British history since the brand's launch. Go On Lad
2035-449: The flour, which aids a consistent rise in baked goods. This flour is generally used for preparing sponge cakes, scones, muffins, etc. It was invented by Henry Jones and patented in 1845. If a recipe calls for self-raising flour, and this is not available, the following substitution is possible: Wheat is the grain most commonly used to make flour. Certain varieties may be referred to as "clean" or "white". Flours contain differing levels of
2090-476: The grain in between. Roller mills soon replaced stone grist mills as the production of flour has historically driven technological development, as attempts to make gristmills more productive and less labor-intensive led to the watermill and windmill . These terms are now applied more broadly to uses of water and wind power for purposes other than milling. More recently, the Unifine mill , an impact-type mill,
2145-419: The home baker are bromated anymore. Many varieties of flour packaged specifically for commercial bakeries are still bromated. Retail bleached flour marketed to the home baker is now treated mostly with either peroxidation or chlorine gas. Current information from Pillsbury is that their varieties of bleached flour are treated both with benzoyl peroxide and chlorine gas. Gold Medal states that their bleached flour
2200-399: The leaves of Syrian rue ( Peganum harmala ) were spread in stratified layers between the layers of grain, and left in such a state for several days, until the fumes emitted from the astringent leaves of the plant caused the outer kernels of the wheat to break down and dissolve, leaving a clean and white flour after grinding. During the process of making flour, specifically as a result of
2255-465: The lowest ash residue in the table. The closest is French Type 45. There is no official Chinese name corresponding to the highest ash residue in the table. Usually such products are imported from Japan and the Japanese name zenryufun (全粒粉) is used, or it is called quánmài miànfěn (全麥麵粉). It is possible to determine ash content from some US manufacturers. However, US measurements are based on wheat with
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2310-681: The protein gluten . "Strong flour" or "hard flour" has a higher gluten content than "weak" or "soft" flour. "Brown" and wholemeal flours may be made of hard or soft wheat. When flours do not contain gluten, they are suitable for people with gluten-related disorders , such as coeliac disease , non-celiac gluten sensitivity or wheat allergy sufferers, among others. Contamination with gluten-containing cereals can occur during grain harvesting, transporting, milling, storing, processing, handling and/or cooking. Flour also can be made from soybeans , arrowroot , taro , cattails , manioc , quinoa , and other non-cereal foodstuffs. In some markets,
2365-408: The protein content drops slightly, while the ash content continues to rise. The following table shows some typical examples of how protein and ash content relate to each other in wheat flour: This table is only a rough guideline for converting bread recipes. Since flour types are not standardized in many countries, the numbers may differ between manufacturers. There is no French type corresponding to
2420-429: The protein the softer the flour, which is better for cakes, cookies, and pie crusts. Cereal flour consists either of the endosperm , germ , and bran together (whole-grain flour) or of the endosperm alone (refined flour). "Bleached flour" is "refined" flour with a chemical whitening (bleaching) agent added. "Refined" flour has had the germ and bran, containing much of the nutritional fibre and vitamins, removed and
2475-559: The slow movement of Antonín Dvořák 's Symphony No. 9 rearranged for brass . Filmed on Gold Hill in Shaftesbury , Dorset , Scott's advert has been voted Britain's favourite advertisement of all time. An original film print was restored by the BFI in 2019 and is available on their Advertising Collection. This advertisement was repeated on British television for a 10-day run in May 2006 to commemorate
2530-480: The starchy endosperm is much lower than that of the outer parts of the grain. Flour made from all parts of the grain ( extraction rate : 100%) leaves about 2 grams (0.071 oz) ash or more per 100 grams (3.5 oz) dry flour. Plain white flour with an extraction rate of 50–60% leaves about 0.4 grams (0.014 oz). In the United States and the United Kingdom, no numbered standardized flour types are defined, and
2585-409: The traditional discs used on steam locomotives so that the general public could more easily identify their train. A 1926 advertisement widely deployed on the railways showed five such trains carrying headcodes H ō V I S along with an explanation (H-Hampton Court, ō-Hounslow, V-Kingston [V for Thames Valley], I-Dorking North & Effingham, and S-Shepperton). That the "clockwise" Hounslow Loop head-code
2640-456: The use of the Jacob's brand name. With the acquisition of Groupe Danone's biscuit division by Kraft Foods in 2007, the production and sales of Jacob's biscuits in Malaysia is undertaken by Mondelez Malaysia. As of 2015, the Aintree factory produced over 55,000 tonnes of products each year, and as of 2022 4,000 tonnes of crackers are produced annually at the factory. In 2015, it received
2695-483: The women's help, the men secured better working conditions and a pay rise. Two weeks later, at the age of eighteen, Hackett co-founded the Irish Women Worker's Union (IWWU) with Delia Larkin . During the 1913 Lockout Hackett helped mobilise the Jacob's workers to come out in solidarity with other workers, they in turn were locked out by their own employers. In 1914 her Jacob's employers sacked her over her role in
2750-529: The word from the Latin phrase hominis vis , "the strength of man". The company became the Hovis Bread Flour Company Limited in 1898. When the abundance of certain B vitamins in wheatgerm was reported in 1924, Hovis increased in popularity. In 1915, when the London and South Western Railway inaugurated their first electric train services, they introduced alphabetical head-codes in lieu of
2805-470: Was a slightly height-reduced 'O' topped by a bar led to the rendering of the brand as HōVIS, a rendering that significantly outlasted the advertising campaign. In 1973, Hovis ran a television advertisement, Boy on the Bike , written by advertising agency Collett Dickenson Pearce and filmed by CDP's photographer Jack Bankhead under the direction of Ridley Scott , who later directed Alien . The advert featured
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#17328521335612860-399: Was developed in the mid-20th century. Modern farm equipment allows livestock farmers to do some or all of their own milling when it comes time to convert their own grain crops to coarse meal for livestock feed . This capability is economically important because the profit margins are often thin enough in commercial farming that saving expenses is vital to staying in business. Flour contains
2915-698: Was subsequently renamed the Jacob Fruitfield Food Group and is now part of the Valeo Food Group. Valeo Foods was established in September 2010 through the merger of Batchelors and Origin Foods. In the meantime, Groupe Danone retained Jacob's brand ownership in Asia with manufacturing facility in Malaysia. Since their acquisitions, United Biscuits and Jacob Fruitfield Food Group have been in a legal dispute over
2970-435: Was too short for an industrial production and distribution cycle. As vitamins , micronutrients and amino acids were completely or relatively unknown in the late 19th century, removing the germ was an effective solution. Without the germ, flour cannot become rancid. Degermed flour became standard. Degermation started in densely populated areas and took approximately one generation to reach the countryside. Heat-processed flour
3025-641: Was voted "Advert of the Decade" by the British public in December 2009. Hovis Ltd. published a series of map books which included advertisements for their products. In 1899 the company produced eight books of maps, covering England and Wales, designed for cyclists. In 1920 the company published Where to Go and How to Get There: Hovis Road Map of England, Wales and Scotland , and several versions of this book were later printed. Since 1980, Hovis have licensed Jacob's to produce
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