23-451: Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with the title Harris Interactive . If an internal link led you here, you may wish to change the link to point directly to the intended article. Harris Interactive may refer to: Harris Insights & Analytics , the marketing research firm Harris Interactive College Football Poll ,
46-522: A New York corporation. It formed and became part of the Delaware corporation now known as Harris Interactive in 1997. During these years, the company's acquisitions have included: Since its acquisition by The Stagwell Group in 2017, The Harris Poll has been led by Chairman Mark Penn and Co-Chief Executive Officers John Gerzema and Will Johnson . Mark Penn, whose career spans 40 years in market research, advertising, public relations, polling and consulting,
69-446: A new analysis technique for CBS News to enable the television network to predict the outcome of an election based on computer analysis of voting results from a small number of "key precincts ." It was felt that predicting the election on television before polling was ended across the US was a negative action, as West Coast voters felt this lessened the importance of their votes. The practice
92-536: A publicly traded company, Harris Interactive , in December 1999. In February 2014, The Harris Poll was acquired by Nielsen. In 2017, The Harris Poll was acquired by the Stagwell Group, which took the company private and renamed the polling firm as Harris Insights & Analytics . The continuous polling of American opinion is now found at this online site . His papers, Louis Harris papers, 1940-1990s, are held in
115-803: A real estate developer, and the former Frances Smith. He was raised in New Haven, Connecticut . He attended New Haven High School and the University of North Carolina at Chapel Hill , where he graduated in 1942. He then joined the Navy, as World War II was underway. Harris began working in the field of public opinion and marketing research in 1947, when he joined the Elmo Roper firm as Roper's assistant. In 1956 Harris left Roper's business and started his own firm, Louis Harris and Associates, Inc. The Harris firm conducted polling for political candidates. In 1960 Harris became
138-407: Is a visiting lecturer at Harvard College. John Gerzema, who began a career in advertising and marketing in 1987, became co-CEO of The Harris Poll in 2017, after almost seven years as chairman and CEO of BAV Consulting, a unit of advertising agency Young & Rubicam , today known as VMLY&R. Previously, he was Chief Insights Officer for Young & Rubicam, which is part of WPP Group. Gerzema
161-437: Is one of the longest-running surveys measuring U.S. public opinion , with a history of advising leaders with their poll results during times of change such as John F. Kennedy and Ronald Reagan . Louis Harris & Associates was bought by Gannett , and then acquired by Gordon S. Black Corporation in 1996, which in 1997 became Harris Black International Ltd., which became a public company in 1999 called Harris Interactive. In
184-801: Is president and managing partner of The Stagwell Group, a private equity firm with investments in digital marketing services. Before founding the Stagwell Group in 2015, Penn was chief strategy officer and executive vice president at Microsoft Corp. For six years, he was White House pollster to President Bill Clinton and was a key adviser in his 1996 re-election. Penn later was chief strategist to Hillary Clinton her U.S. Senate and 2008 presidential campaigns. After graduating from Harvard College in 1976, Penn and his future business partner Doug Schoen started Penn & Schoen – now PSB Insights - and helped elect more than 25 government leaders in Asia, South America and Europe, including Tony Blair and Menachem Begin . Penn
207-479: Is the author of three best-selling books, "The Brand Bubble," "Spend Shift," and "The Athena Doctrine," a 2013 exploration of the rise of feminine values in society, leadership and business, which became a New York Times and Washington Post best-seller. He has given TED Talks and written numerous articles for such publications as the Harvard Business Review and was named 'Top Management Articles of
230-481: The 21st century, it was owned by Nielsen beginning in 2014; then in 2017, Stagwell Group acquired The Harris Poll and the polling company, taking it private. The polling company was relaunched by the Stagwell Group as Harris Insights & Analytics. The Harris Poll has continued through the changes in corporate ownership, its name unchanged. Louis Harris formed the market research firm of Louis Harris & Associates in 1956. In 1960, Louis Harris & Associates became
253-518: The American college football poll Retrieved from " https://en.wikipedia.org/w/index.php?title=Harris_Interactive&oldid=864467055 " Category : Disambiguation pages Hidden categories: Short description is different from Wikidata All article disambiguation pages All disambiguation pages Harris Insights %26 Analytics The Harris Poll is an American market research and analytics company that has been tracking
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#1732848563368276-671: The Decade' by Strategy & Business. He keynoted the Milken Global Conference with global research amid the global pandemic in 2020. Will Johnson was named co-CEO of The Harris Poll in 2017, after a decade as an executive in advertising, marketing and consumer research. Immediately prior to joining The Harris Poll, he was president of BAV Consulting, a Young & Rubicam company, today known as VMLY&R, and chief strategist of BrandAsset Valuator, an analytic survey of brands and consumer behavior. Before that, from 2008 to 2015, Johnson
299-478: The first presidential pollster, working for the campaign of John F. Kennedy , who was elected U.S. President that year. Kennedy had initially hired Harris in 1958 for assistance with his campaign for re-election to the US Senate; following that re-election, Harris persuaded Kennedy to run for the presidency, and had much advice on how to achieve that goal, using his opinion polling techniques. In 1962, Harris devised
322-653: The first presidential pollster, working for the campaign of John F. Kennedy, who was elected U.S. president that year. The Harris Poll was begun by Louis Harris in 1963 to have a continuing measure of public opinion. In 1970, Harris acquired Humphrey Taylor's firm, where Humphrey was the leading strategist and pollster for the conservative party and for Margaret Thatcher in the UK. In January 1992 at age 70, Lou Harris retired from Louis Harris & Associates, owned by Gannett Corporation at that time, and formed his second company, LH Associates. His initial company, and The Harris Poll,
345-485: The longest-standing and largest data set on public opinion research on the coronavirus pandemic in the United States through its COVID-19 Tracker, a biweekly online survey of a nationally representative sample of American adults. Louis Harris did polling for candidate John F. Kennedy in 1960, as head of Louis Harris & Associates, the company he had launched in 1956. Harris then began The Harris Poll in 1963, which
368-509: The sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking, corporate reputation, and research for public release. The Harris Poll was started by Louis Harris, an opinion pollster who founded his own firm, Louis Harris & Associates, in 1956. The business
391-745: Was a senior vice president and director at Young & Rubicam. He presented at the World Economic Forum in 2016 a report on "Best Countries," a rating of 80 nations in a partnership with U.S. News & World Report and the University of Pennsylvania's Wharton School . Johnson has written for and been quoted in numerous articles for The Washington Post, Harvard Business Review, Fortune, Ad Age, Sports Illustrated, Yahoo Finance, Chicago Tribune, and Crain's Chicago Business, among other publications. Chief executive officers Louis Harris Louis Harris (January 6, 1921 – December 17, 2016)
414-457: Was also CEO of Burson Cohn & Wolfe, a public relation company owned by WPP Group, from 2006 to 2012. He is the author of Microtrends Squared: The New Small Forces Driving Today's Big Disruptions , which was published in 2018 as an update to his 2007 book Microtrends . Penn has been a columnist for The Wall Street Journal , Time , Politico , The Hill and the Huffington Post . He
437-459: Was an American opinion polling entrepreneur, journalist , and author. He ran one of the best-known polling organizations of his time, Louis Harris and Associates, which conducted The Harris Poll . He followed Elmo Roper and George Gallup in using and improving the art and the techniques of opinion polling. Harris was born on January 6, 1921, in New Haven, one of three children of Harry Harris,
460-568: Was later rebranded Harris Interactive. It was acquired from Nielsen in 2017 by the Stagwell Group, which hired co-chief executive officers John Gerzema and Will Johnson , who relaunched the firm as The Harris Poll. Stagwell founder and managing director Mark Penn was chairman and CEO of MDC Partners. The Harris Poll is headquartered in Chicago and New York City, with additional offices in Washington, D.C., and Rochester, New York . The Harris Poll runs
483-545: Was owned by Gannett in that year, and formed his second company, LH Associates. Harris's firm was bought by Donaldson, Lufkin & Jenrette in 1969, and then by Gannett in 1975, with Louis Harris continuing as chief executive until he retired in 1992. In 1996, the Gannett Corporation sold Louis Harris & Associates to the Gordon S. Black Corporation, which operated under the name Harris Black International before becoming
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#1732848563368506-471: Was then acquired by Gordon S. Black Corporation in 1996, which in 1997 became Harris Black International Ltd., which became a public company in 1999 called Harris Interactive. In the 21st century, it was owned by Nielsen beginning in 2014; then in 2017, Stagwell Group acquired The Harris Poll and the polling company, taking it private. The Gordon S. Black Corporation was founded in 1975 in Rochester, New York as
529-633: Was then discontinued. Harris wrote columns that appeared in several print media, and then on television. From 1963 to 1968, his columns appeared in The Washington Post and in Newsweek . Then from 1969 to 1988, his columns were written for The Chicago Tribune-New York Daily News Syndicate, appearing in over 100 newspapers. He wrote for Time Magazine from 1969 to 1972, and later gave his commentaries on CBS and ABC News. In January 1992 at age 70, Lou Harris retired from Louis Harris & Associates, which
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