Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include Corona , Modelo , and Pacífico . Grupo Modelo also brews brands that are intended solely for the domestic Mexican market and has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch . Until the 1960s, Grupo Modelo used red poppy flowers in most of its advertising.
67-704: In May 2023, Modelo Especial became the top selling beer in the United States by retail dollar sales, surpassing Bud Light . While both beers are owned by the same parent company outside of the United States, the Modelo brand is owned by Constellation Brands in the US and therefore is not affiliated with AB InBev. María Asunción Aramburuzabala , known as Mariasun, is Mexico's second-wealthiest woman and inherited her stake in Grupo Modelo. Grupo Modelo began in 1925, and its founders were
134-432: A "vaguely apologetic statement [that] satisfied seemingly no one." On April 20, 2023, White House Press Secretary Karine Jean-Pierre spoke out against the rhetoric of "violence and vitriol" against transgender Americans by those boycotting the beverage. In late April, a spokesperson for Anheuser-Busch said that two executives – Bud Light's vice president of marketing and her boss – would take leaves of absence. In
201-622: A cellar to mature his beer under cold conditions, a process that is called "lagering". The resulting beer was clean-tasting and relatively pale for the time thanks to the use of smoke-free "English" hot air kilns, resulting in a pale amber colour. The beer style became well-known internationally, in particular due to the Dreher brewery's restaurant and beer hall at the International Exposition of 1867 in Paris, and started getting copied by many of
268-622: A group of twenty-five Spanish immigrants among whom stood out: Braulio Iriarte, owner of bakeries and Molino Euzkaro, in Mexico City, and Martín Oyamburu, industrialist, banker and landowner, founder of Hulera Euzkadi, Banco Crédito Español de México, S.A., and oil fields in the Veracruz area and dairy ranches in the Lindavista area, inaugurated the Modelo Brewery, and three years later the marketing of
335-425: A large quantity of sugar, and thereby increase ABV , at a lower price than a formulation using an all-malt grain bill. There are, however, cases in which adjunct usage actually increases the cost of manufacture. It is possible to use lager yeast in a warm fermentation process, such as with American steam beer ; while German Altbier and Kölsch are brewed with Saccharomyces cerevisiae top-fermenting yeast at
402-480: A line of 8% alcohol by volume (6% ABV in Canada) flavored malt beverages titled "Bud Light Lime Ritas", with its flagship flavor being the "Lime-a-Rita", a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans. Since then, AB has released the strawberry-flavored "Straw-Ber-Rita", the mango flavored "Mang-o-Rita", and the raspberry flavored "Raz-Ber-Rita". For
469-415: A new summer seasonal extension for their "Rita" line, "Lemon-Ade-Rita", a lemonade flavored margarita. In summer 2016, A-B released the newest "rita" flavor of their line named "Water-melon-rita", a watermelon flavored margarita. A-B also released the "Grape-Ahh-Rita", a grape flavored margarita. In fall 2016, A-B released the new "Cherry-Ahh-Rita", a cherry-flavored margarita. In summer 2017, A-B released
536-684: A regular Budweiser. Bud Light with apple flavor added. It has 151 calories per 12 US fl oz serving (1,780 kJ/L). Released in 2015 with 4.2% ABV. These beers make up the Bud Light citrus portfolio. Bud Light made with real lemonade. It has 149 calories per 12 US fl oz serving (1,760 kJ/L). Released in May 2020 with 4.2% alcohol content, the same alcohol content as Bud Light. Bud Light with lime flavor added. It has 116 calories per 12 US fl oz serving (1,370 kJ/L). Released in May 2008 with 4.2% alcohol content,
603-439: A warm temperature, but with a cold-storage finishing stage, and classified as obergäriges lagerbier (top-fermented lager beer). Lagers range in colour from extremely pale, through amber beers such as Vienna lager, to dark brown and black Dunkel and Schwarzbier. The depth of colour comes from the specific grain bill used in the beers; paler lagers use unroasted barley and may even add other grains such as rice or corn to lighten
670-649: A well attenuated body and noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it to existing lagering brewing methods. This approach was picked up by other breweries, most notably Pilsner Urquell Brewery in Bohemia (now part of the Czech Republic ) where Josef Groll produced
737-610: Is Saccharomyces pastorianus . It is a close relative of the Saccharomyces cerevisiae yeast used for warm fermented ales. While prohibited by the German Reinheitsgebot tradition, lagers in some countries may include a proportion of adjuncts , usually rice or maize. Adjuncts entered United States brewing as a means of thinning out the body of beers, balancing the large quantities of protein introduced by six-row barley . Adjuncts are often used now in beermaking to introduce
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#1732854670219804-475: Is a 4.5% abv pale lager originally brewed in Mazatlán , Sinaloa . The name means Pacific . The picture on the bottle is the city's lighthouse, for which it is famous, surrounded by a ring buoy. A light variety was launched in 2008. First bottled in 1925, Modelo Especial, a 4.4% abv pilsner-style lager , was the number two imported beer in the U.S. by case sales in 2014, selling 22.9 million annually. In June 2023
871-511: Is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". Michelob is the German name for Měcholupy , now in the Czech Republic, where Anton Dreher had a brewery. In 1961, Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand
938-691: Is a 5.1% ABV amber lager which uses roasted black barley malt in the ingredients, and which received a World Beer Cup Bronze Medal in 1998. From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the Christmas holiday season . Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob AmberBock) have subsequently gone into larger production, while others have not. The brewery continues to experiment with specialty beers—in 2005 an oak-aged vanilla beer
1005-451: Is a part of Grupo Modelo's vertically integrated model of both producing and selling beer. After the start of the COVID-19 pandemic , the company has established a new concept named "Modelorama Now" in which beer, snacks and soda are delivered to homes after being ordered online on their website. Bud Light Anheuser-Busch , a wholly owned subsidiary of Anheuser-Busch InBev SA/NV,
1072-522: Is available in six, twelve, and twenty-four pack bottles in 39 states. Estrella ("star" in Spanish) is a pilsner beer produced in the Guadalajara Modelo plant and can be found in all of Mexico. Estrella was first produced in the late 19th century by Cervecería Estrella (currently known as Cervecería Modelo de Guadalajara), that Grupo Modelo acquired in 1954. Estrella Jalisco is the only beer imported into
1139-429: Is generally sold in standard 325 ml (11.0 U.S. fl oz ; 11.4 imp fl oz ) bottles and 940 ml (31.8 U.S. fl oz; 33.1 imp fl oz) familiares; a smaller 150 ml (5.1 U.S. fl oz; 5.3 imp fl oz) bottle exists, but it is rare. The labels of all its presentations depict Gambrinus holding aloft a frothing mug. Victoria beer
1206-458: Is responsible for creating the hybrid yeast used to make lager. Based on the numbers of breweries, lager brewing became the main form of brewing in the Kingdom of Bohemia between 1860 and 1870, as shown in the following table: In the 19th century, before the advent of refrigeration, German brewers would dig cellars for lagering and fill them with ice from nearby lakes and rivers, which would cool
1273-453: Is tapped to the brew kettles to toast the holiday season." Introduced in limited test markets between 1970 and 1973, its slogan was "The first malt liquor good enough to bear the name." In 2015, AB InBev committed to ensuring that low-alcohol and nonalcoholic beers would represent at least 20% of its global beer volume by 2025. They followed the announcement by launching their Prohibition Brew-branded non-alcoholic drink and introduced it to
1340-464: Is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016. Brands include Budweiser , Busch , Michelob , Bud Light , and Natural Light . Budweiser is a 5.0% ABV Adjunct pale lager introduced in 1876 by Adolphus Busch and has become one of
1407-437: Is the most widely consumed and commercially available style of beer. The term " lager " comes from the German word for "storage", as the beer was stored before drinking, traditionally in the same cool caves in which it was fermented. As well as maturation in cold storage , most lagers are distinguished by the use of Saccharomyces pastorianus , a "bottom-fermenting" yeast that ferments at relatively cold temperatures. Until
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#17328546702191474-518: The Middle Eastern market. Also available in Green Apple and Tropical Fruits versions. Introduced in 1982 as Budweiser Light , it is Budweiser's flagship low-calorie beverage, advertised as a light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L). Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994,
1541-509: The United Kingdom , the term commonly refers to pale lagers derived from the Pilsner style. While cold storage of beer, "lagering", in caves for example, was a common practice throughout the medieval period, bottom-fermenting yeast seems to have emerged from a hybridization in the early fifteenth century. In 2011, a team of researchers claimed to have discovered that Saccharomyces eubayanus
1608-556: The cuartito ) up to the 940 ml (31.8 U.S. fl oz; 33.1 imp fl oz) Corona Familiar (known as the Familiar or Litro ). Corona Mega is now available in a 1.2 liter bottle. A draught version also exists, as does canned Corona in some markets. Unlike many beers, Corona is bottled in a clear bottle, increasing the opportunity for spoilage. Exposure to sunlight or light from fluorescent bulbs such as those used in refrigerated display cases significantly damages
1675-450: The "doo-be-doo-be-doo" phrase from " Strangers in the Night ". A beer with caffeine , ginseng , guarana and alcohol . It contains 6.6% ABV. It was marketed as a caffeinated malt beverage, similar to Sparks . On June 26, 2008, Anheuser-Busch announced that it would remove caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under
1742-481: The 19th century, the German word Lagerbier ( de ) referred to all types of bottom-fermented , cool-conditioned beer in normal strengths. In Germany today, it mainly refers to beers from southern Germany , either " Helles " (pale) or " Dunkles " (dark). Pilsner , a more heavily hopped pale lager, is most often known as "Pilsner", "Pilsener", or "Pils". Other lagers are Bock , Märzen , and Schwarzbier . In
1809-483: The 2023 4th of July weekend, they would be offering $ 15 coupons on purchasing 15-pack Bud Lights, which means the beer could be nearly free via some stores that sell it at a discount lower than $ 15. A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than
1876-515: The American craft beer movement, Vienna lager can again be found in Europe, including traditional Austrian breweries like Ottakringer and Schwechater who have made this pale amber beer style part of their range of beers again. A Vienna lager typically has a copper to reddish-brown colour , low bitterness, low hop profile, a malty aroma, and 4.8–5.4% alcohol by volume . Pale lagers were not common until
1943-524: The Canadian market in 2016. It was brewed in the same method as Budweiser , with the alcohol removed via evaporation . It was discontinued in 2020, in favor of a new non-alcoholic beer brand, Budweiser Zero, which features a different recipe and a partnership with professional NBA player Dwyane Wade . Bud Dry was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It
2010-596: The Chinese Tsingtao Brewery brand and the Danish beer Carlsberg . Through a partnership with Nestlé Waters, it produces and distributes in Mexico the bottled water brands Sta. María and Nestlé Pureza Vital, among others. On June 12, 2008, The Wall Street Journal stated that Anheuser-Busch InBev , which owned a non-controlling 50% stake in the company, might attempt to acquire the remaining 50%. On June 29, 2012, it
2077-509: The Modelo, Negra Modelo and Corona brands would begin, which In 1928 they reached 8 million bottles sold. Grupo Modelo is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. It is the importer of Anheuser-Busch InBev's products in Mexico, including Budweiser, Bud Light and O'Doul's. It also imports
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2144-464: The US-American lager breweries founded by German immigrants. The first amber-coloured Oktoberfest-Märzen brewed by Franziskaner-Leistbräu in 1872 was also a Vienna-style beer brewed to a higher strength. The Vienna lager style has survived to this day, mostly thanks to the emerging microbrewing, home-brewing and craft beer scene in the United States of the 1980s and 1990s. Due to the influence of
2211-555: The United Kingdom by InBev UK Limited. Launched in July 2010, Budweiser 66 has 84 Calories in a 300 ml serving (just over 10 oz). A 6% ABV amber lager style introduced in November 2017, inspired by a pre-prohibition recipe. Shortly after Prohibition Brew's discontinuation, InBev announced a new Non-alcohol beer brink called Budweiser Zero. NBA player Dwyane Wade partnered with
2278-513: The United States under ownership of Anheuser Busch. León is a Munich-type dark amber-colored beer, that mixes a sweetness with light bitterness, and a white foam. The León brand was first launched into the market in the early 1900s, its origin is traced back to the southeast region of Mexico, over the years it has become popular throughout the country. Grupo Modelo is the owner of the Extra convenience store chain. Extra boasts 2,100 outlets in Mexico and
2345-455: The United States, Grupo Modelo brands are distributed by Constellation Brands. The main Corona brand is Corona Extra , a 4.5% alcohol by volume pale lager . It is the top selling beer from Mexico and is one of the top five selling beers worldwide. Available in over 150 countries, it is also Mexico's leading export brand. It was first brewed in 1925 by Cervecería Modelo on the tenth anniversary of
2412-442: The age of 21. A blend of Budweiser or Bud Light and Clamato . This beverage became available nationally in late 2007. Budweiser American Ale debuted in 2008. The beer was claimed to offer complex taste without much bitterness. American Ale had a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier. American Ale
2479-490: The anniversary of Mulvaney's "365 Days of Girlhood" series, which documented Mulvaney's gender transition . In response, several notable figures on the American right called for a boycott of the company. On April 14, 2023, Anheuser-Busch CEO Brendan Whitworth released a statement saying, "We never intended to be part of a discussion that divides people." Whitworth's statement was characterized by The Washington Post as
2546-522: The beer became the best-selling beer in the United States amid the 2023 Anheuser-Busch boycott . Modelo Especial is most commonly served in 355 ml (12 U.S. fl oz) glass bottles although in some countries can be found in 12-U.S.-fluid-ounce (355 ml) cans. Modelo Light is a light lager that was first produced in 1994. Modelo Negra or Negra Modelo is a 5.4% abv Dunkel -style lager first brewed in Mexico by Austrian immigrants , and
2613-435: The beer during the summer months. To further protect the cellars from the summer heat, they would plant chestnut trees , which have spreading, dense canopies but shallow roots which would not intrude on the caverns. The practice of serving beer at these sites evolved into the modern beer garden . The rise of lager was entwined with the development of refrigeration , as it made it possible to brew lager year-round (brewing in
2680-636: The best selling beers in the United States . It is made with up to 30% rice in addition to hops and barley malt . Budweiser is produced in breweries around the United States and the world. It is a filtered beer available in draught and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws. Budweiser Select , or Bud Select , is a light pale lager that contains 4.3% ABV and 99 calories per 12 US fl oz serving (1,170 kJ/L). Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan
2747-546: The brand beyond Miller Lite , the original category definer. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show . The Bud Light King and Queen along with the Bud Knight characters were later created for commercials. On April 1, 2023, Bud Light sent transgender social media personality Dylan Mulvaney custom Bud Light cans featuring Mulvaney's face to celebrate
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2814-411: The brewery. In 1926 the brewery decided to package the beer in clear glass quarter bottles. In 1997, Corona Extra became the top-selling imported beer in the United States , surpassing Heineken . Corona Extra is available in a variety of bottle sizes, ranging from the 250 ml (8.5 U.S. fl oz ; 8.8 imp fl oz ) ampolleta (labeled Coronita and referred to as
2881-578: The celebration of Oktoberfest , Bock , a higher alcohol-content amber lager originating in Einbeck in central Germany, and the widely distributed Vienna lager. The Vienna lager style was developed by Anton Dreher in the late 1830s. While on a trip to England and Scotland in 1833 with Gabriel Sedlmayr, Dreher gained knowledge of the pale malt making process. Dreher combined the pale malt making techniques with cold bottom fermentation, using yeast given to him by Sedlmayr. In late 1840, Anton Dreher started renting
2948-540: The classic German Hefeweizen style. Production was discontinued in 2012. An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contained 4.2% alcohol by volume. It was discontinued in 2006 after it failed to meet sales expectations. A red ale marketed during the 1990s in the United States. It was enjoyed by some consumers, but neither as well known nor as popular as other Anheuser-Busch brands. Discontinued c. 2000 . Michelob ( / ˈ m ɪ k . ə . l oʊ b / )
3015-423: The color and provide a crisp, bright finish to the flavour. Darker lagers use roasted grains and malts to produce a more roasted, even slightly burnt, flavour profile. The most common lagers in worldwide production are pale lagers . The flavour of these lighter lagers is usually mild, and the producers often recommend that the beers be served refrigerated. Pale lager is a very pale to golden -coloured lager with
3082-403: The company in the creation of the drink, stating "it was personal to me because of my mom's and dad's journey through addiction" and called the drink "a can that gives you that encouragement" while attempting to avoid alcohol. In May 2022, InBev announced that they were falling short of their previously stated goal of 20% of their beverage volume being alcohol free, having reached 6% saturation at
3149-452: The early 1970s, and in 2002 the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. Lager Lager ( / ˈ l ɑː ɡ ər / ) is a style of beer brewed and conditioned at low temperature. Lagers can be pale , amber , or dark . Pale lager
3216-417: The fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit. The actual alcohol content of "55" is reported to be 2.4% ABV; by comparison, most American lagers have around 5%. Budweiser Brew No. 66 is a 4% alcohol by volume lager that is brewed and distributed in
3283-499: The first Pilsner beer. The resulting pale coloured, lean and stable beers were very successful and gradually spread around the globe to become the most common form of beer consumed in the world today. Another pale lager variety is Helles , native to Munich. Amber lagers are generally darker in color than pale lagers, often a deep tan or amber color. Among the common styles of amber lager are Märzen , traditionally brewed in Munich for
3350-431: The later part of the 19th century when the use of lighter roasted malts spread. Dark lagers may be called Dunkel , tmavé or Schwarzbier depending on region, colour or brewing method. Tmavé is Czech for "dark" – beers which are so dark as to be black are termed černé pivo , "black beer". Dunkel is German for "dark". At 4.5% to 6% abv , Dunkel is weaker than Doppelbock , a stronger dark Bavarian beer. Dunkel
3417-524: The month following the advertisement, Bud Light sales dropped between 11 and 26 percent. During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period". Doukeris also said that the company would triple Bud Light's advertising budget in the upcoming months in an attempt to recover billions of dollars of lost sales. In June 2023, Bud Light announced that as promotion for
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#17328546702193484-579: The new "Peach-A-Rita". A-B also released the new "Orange-A-Rita", in certain states and the "Grape-Ahh-Rita" was renamed "Grape-A-Rita". Also in summer 2017, A-B introduced "Splash by Lime-A-Rita", a line of lighter Lime-A-Ritas with less alcohol, calories, and carbs available in three flavors; the existing "Straw-Ber-Rita" and the two new flavors "Pine-Apple-Rita" and "Coco-Nut-Rita". In the fall of 2017, A-B introduced Pome-Granate-Rita. In 2018, A-B introduced several flavors, including, Pine-Apple-Rita, Coco-Nut-Rita, Grape-Fruit-Rita, Berry-A-Rita, and brought back
3551-564: The same alcohol content as Bud Light. Bud Light made with orange peels. It has 142 calories per 12 US fl oz serving (1,670 kJ/L). Released in April 2018 with 4.2% alcohol content, the same alcohol content as Bud Light. Bud Light released their own alcoholic seltzer water beverage in mid-January 2020. The four flavors available include black cherry, lemon lime, strawberry, and mango, and are made from cane sugar and fruit flavor. Each can has 100 calories per 12 US fl oz serving and has 5% ABV. Since April 2012, AB has released
3618-515: The summer had previously been banned in many locations across Germany), and efficient refrigeration also made it possible to brew lager in more places and keep it cold until serving. The first large-scale refrigerated lagering tanks were developed for Gabriel Sedelmayr's Spaten Brewery in Munich by Carl von Linde in 1870. Lager uses a process of cool fermentation , followed by maturation in cold storage. The German word "Lager" means storeroom or warehouse. The yeast generally used with lager brewing
3685-411: The taste of beer, yielding a taste that is often described as "skunky" . This is the result of the essential hop oils spoiling due to UV exposure. The second Corona brand is Corona Light , the first light beer produced by this brewer. Corona Light has 3.4% alcohol by volume, 99 calories (0.41 kJ), per 355 ml (12.0 U.S. fl oz; 12.5 imp fl oz) bottle. Pacífico
3752-596: The time. The drink features zero sugar, zero alcohol, zero carbs, and fifty calories. Various promotions tied to the product have been offered, such as free Uber rides. It has been received with mixed reviews. InBev has received negative press from critics with complaints such as "who drinks Budweiser for the taste", and The Week calling it "an attack on American values". It has mixed to positive reviews among taste testers, being praised to its beer-like appearance and taste, and slightly criticized for being bland in flavor. Non-alcoholic version of Budweiser developed for
3819-469: The watermelon flavor. In 2019, Passion-Fruit-Rita and Cherry-Lime-Rita were introduced and cranberry came back. In 2020, A-B introduced Guav-A-Rita. Introduced in October 1993 as Ice by Budweiser , it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing
3886-553: The winter 2013 season, AB released the cranberry-flavored "Cran-Brrr-Rita" as well, and wound up extending it through January and February 2014 due to strong sales. After the release of the "Mang-o-Rita" and "Raz-Ber-Rita", A-B released an eighteen-pack case containing six "Lime-a-Ritas", four "Straw-Ber-Ritas", four "Mang-o-Ritas", and four "Raz-Ber-Ritas". In August 2014, A-B released a new fall seasonal extension for their "Rita" line, "Apple-Ahh-Rita", an apple-flavored margarita sold until November 2014. In February 2015, A-B released
3953-448: Was "The Real Deal". The company hired Jay-Z as a spokesman for the brand. A version of Budweiser Select that contains 55 calories per 12 US fl oz serving (650 kJ/L) is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering
4020-607: Was announced that Anheuser-Busch InBev would acquire the remaining 50% stake for an all-cash price of $ 20.1 billion. On January 31, 2013, the US Department of Justice filed an antitrust suit in an attempt to prevent the buyout. The matter was settled, and the two companies merged in June 2013, with the transfer of all United States rights to Constellation Brands . As a result, all the company's brands are made (in Mexico) by an unrelated company. In
4087-402: Was discontinued in 2010. On October 5, 2009, Budweiser officially released Bud Light Golden Wheat, a response to the increase in the amount of wheat beers produced from craft brewers around the country. This beer had 118 calories per 12 US fl oz serving (1,390 kJ/L), 8.3 grams of carbohydrates and 4.1% alcohol by volume. It was an American Hefeweizen which is based on
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#17328546702194154-571: Was introduced as a draft beer in 1926. Modelo Negra comes in an unusually shaped, wide brown bottle with a trademark gold label. Modelo Negra is most commonly served in 355ml glass bottles. Modelo Reserva ('Reserve') is Modelo Especial finished on aged wood from tequila barrels. It is a German Pilsner made in Mexico with a 5.5% ABV . Victoria is a 4% abv Vienna lager first brewed in Toluca , México , in 1865 by Compañía Toluca y México. Grupo Modelo bought out Compañía Toluca y México in 1935. It
4221-480: Was introduced in cans in 1966. Bottled Michelob was originally sold in a uniquely shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line. This bottle was used until 2002 when it was dropped in favor of a traditional bottle. The teardrop bottle
4288-683: Was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity. Dry beer is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. It is also known as the Diät-Pils style. However, after the introduction of Bud Ice in 1994, Bud Dry was not heavily marketed. Production was discontinued in December 2010. Bud Ice Light contains 5.0% ABV and 115 calories per 12 US fl oz serving (1,360 kJ/L). It undergoes fractional freezing , which Bud Light does not undergo. It
4355-436: Was sold under the Michelob logo, available in single pints. In 2006 Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include: The early 21st century saw in the U.S. a demand for diet beer similar to that of
4422-457: Was the first beer under the Budweiser name that was brewed with a top fermenting yeast. The beer's darker color was a departure from the other Budweiser brands. Production was discontinued by 2015. Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a "Budweiser brewmaster holiday tradition of collecting the richest part of the batch which
4489-481: Was used again from January 2007 to October 2008. The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee. These include: AmberBock
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