" Dilly Dilly " is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev 's Bud Light beer. The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times. It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII , and the popularizing of the phrase the " Pit of Misery " as well as characters such as the Bud Light King and the Bud Knight .
41-464: "Dilly dilly" is a recurring phrase in " Lavender's Blue ", a nursery rhyme or folk song printed around the year 1675. It begins with the sentence, "Lavender Blue, dilly dilly, lavender green, When I am king, dilly dilly, you shall be queen." The website Dictionary.com defines the word dilly as delightful or delicious. Burl Ives sang it in a Disney movie So Dear to My Heart released on January 19, 1949. Dinah Shore sang “Lavender Blue (Dilly Dilly)” with
82-522: A "Villy Villy" T-shirt to celebrate their 2018–19 Villanova Wildcats men's basketball team 's tournament win. In April 2018, the phrase was placed on the list of exclamations that would be banned from use at the Masters Tournament . Bud Light tweeted a "royal proclamation" saying it would produce a thousand T-shirts with the words "Dilly Dilly" for the audience to wear. Lavender%27s Blue " Lavender's Blue " (also called " Lavender Blue ")
123-516: A Bud Light Dilly Dilly commercial was aired wherein the Bud Light King receives a gigantic barrel of corn syrup . Believing it was misdelivered because Bud Light does not use corn syrup as an ingredient, they take the corn syrup to Coors Light and Miller Lite. Corn syrup is used as a fermenting aid, where it is absorbed by yeast to help form alcohol. Bud Light uses rice in a similar manner. The commercial proved controversial. MillerCoors considered
164-473: A court magician who is asked to turn things into cases of Bud Light. The second ad in the trilogy "Ye Olde Pep Talk" aired for the AFC and NFC Championship games. For Super Bowl LII , Bud Light aired "Ye Olde Pep Talk" as well as debuting the third one in their trilogy called, "The Bud Knight". Bud Light also released web videos for each of the teams participating in the AFC and NFC Championships. In March 2018, during
205-566: A game against the Tennessee Titans . The idea was credited to teammate Alejandro Villanueva . The phrases "Dilly Dilly", "Pit of Misery", and "Bud Knight" have been registered as U.S. trademarks . When Modist Brewing Company in Minneapolis had advertised a Dilly Dilly IPA in December 2017, it received a cease-and-desist letter from Bud Light in the form of a scroll delivered and recited by
246-470: A guest presents "spiced honey mead wine " instead of the beer, the king is offended, and banishes him to the Pit of Misery. The Dilly Dilly phrase was originally intended to be spoken once, but after the client company approved the ad, their production director Jim Jenkins suggested using it more often. Patricio said that the ad did not test well, but thought consumers would understand or get it, so they went against
287-568: A guy named Greg who returns to the Pit to share Bud Light with his fellow prisoners. On December 10, the ad "Handouts" was released, which promoted a sweepstakes for winning Super Bowl tickets for life. A trilogy of "Dilly Dilly" ads was announced. The first of the three, "Wizard", was broadcast for the NFL game between the Pittsburgh Steelers and the Houston Texans on Christmas Day. It featured
328-485: A man in a medieval costume, where it said to keep the brew to a limited run, else they would be visiting the Pit of Misery. It also offered the company two "thrones" at the Super Bowl; representatives of the company thought it was funny and a cool way of handling the situation. In January 2018, Merriam Webster tweeted that their website has seen regular rises in lookups of the word "dilly" every Sunday. Villanova released
369-400: A men's Division I basketball NCAA tournament. Loyola's first-round regional victory over Tennessee Tech on March 11, 1963, remains a record for margin of victory (69 points) for any NCAA men's basketball tournament game. The team gained national publicity again in 2018, as a result of both their Cinderella Story -esque performance in the tournament, in which they upset numerous teams to reach
410-475: A new era of racial equality in the sport by shattering all remaining color barriers in NCAA men's basketball. Beginning in 1961, Loyola broke the longstanding gentlemen's agreement (not to play more than three black players at any given time), putting as many as four black players on the court at every game. For the 1962–63 season , Ireland played four black Loyola starters in every game. That season, Loyola also became
451-488: A regular spot during game breaks, highlighting random home team fans who raise bottles of Bud Light. The Bud Knight made cameos during a series of Tide ads during Super Bowl LIV . He also appeared in the Bud Light Legends ad for Super Bowl LV along with others from the "Dilly Dilly" ads, and characters from well-known ad campaigns that included "Yes I Am", "I Love You Man" and " Whassup? " During Super Bowl LIII ,
SECTION 10
#1732854924074492-565: A vale where young man and maid have lain together, and suggests that they might do the same". Waltz cites Sandra Stahl Dolby as describing this broadside version as being about a girl named Nell keeping the singer's bed warm. Here is the first of ten verses: Lavender's green, diddle, diddle, Lavender's blue You must love me, diddle, diddle, cause I love you, I heard one say, diddle, diddle, since I came hither, That you and I, diddle, diddle, must lie together. Both Waltz (citing Eloise Hubbard Linscott ) and Halliwell have noted
533-408: A woman from Philadelphia who did a Lady Bud Knight cosplay was sent to San Diego Comic-Con . In September 2018, the television ad "A Royal Affair" was aired but without using the "Dilly Dilly" phrase. Bud Light VP of Marketing Andy Goeler said that they are trying to be careful not to overuse the phrase. The ad "Bud Lights for Everyone" was also aired for the college football and NFL seasons. At
574-407: Is an English folk song and nursery rhyme from the 17th century. Its Roud Folk Song Index number is 3483. It has been recorded in various forms and some pop versions have been hits in the U.S. and U.K. charts. There are as many as thirty verses to the song, and many variations of each verse. A typical version, described by James Halliwell in 1849, is: The earliest surviving version of the song
615-508: Is in a broadside printed in England between 1672 and 1679, under the name Diddle Diddle, Or The Kind Country Lovers . The broadside indicates it is to be sung to the tune of "Lavender Green", implying that a tune by that name was already in existence. The lyrics printed in the broadside are fairly bawdy, celebrating sex and drinking. According to Robert B. Waltz, "The singer tells his lady that she must love him because he loves her. He tells of
656-616: Is sung by the two children, Miles and Flora. In 1985, the British rock band Marillion included a song called " Lavender " on their album Misplaced Childhood . The song had lyrics derived from "Lavender's Blue" and became a number 5 hit on the UK singles chart . Loyola Ramblers men%27s basketball The Loyola Ramblers men's basketball team represents Loyola University Chicago in Chicago, Illinois. The Ramblers participate as members of
697-400: Is used as a toast or cheer of agreement, and is comparable to " hear, hear ", " huzzah ", " Amen ", and " Hooah ". Ad art director Placentra said that "it can also work as a greeting, a nod of approval, or an expression of gratitude." InBev chief marketing officer Miguel Patricio said in an interview at Business Insider 's IGNITION conference that the phrase "doesn't mean anything. That's
738-445: Is used in other AB products) is an ingredient present in the product as purchased, and alleging that the company diluted and damaged the goodwill of its trademarks. An Anheuser-Busch spokesperson called the lawsuit "baseless" and said it wouldn't deter Bud Light from "providing consumers with the transparency they demand." On November 16, Pittsburgh Steelers quarterback Ben Roethlisberger called "Dilly Dilly" as an audible call in
779-666: The Atlantic 10 Conference . The Ramblers had joined the Missouri Valley Conference in 2013, and stayed until 2022. Prior to 2013, the team had spent 34 seasons as a charter member of the Horizon League . In 1963, Loyola won the 1963 NCAA Division I men's basketball tournament (then the "NCAA University Division") men's basketball national championship under the leadership of All-American Jerry Harkness , defeating two-time defending champion Cincinnati 60–58 in overtime in
820-752: The Loyola Ramblers men's basketball 's NCAA tournament run, the Bud Light King delivered beers to fans. Bud Light also released a "Philly Philly" bottle-and-glasses package to commemorate the Philadelphia Eagles ' Super Bowl LII win, and had the Bud Knight appear at their championship parade. Skywriting of the words "Philly Philly Dilly Dilly" appeared during the parade. Other Dilly Dilly themed ads aired in 2018, including "Tapping Ceremony" in March, and "Redemption" in May,
861-661: The University of Illinois at Chicago 's Illinois-Chicago Pavilion , and the Chicago Stadium . From 1987 until 1989, Loyola played at the International Amphitheatre , but suffered poor attendance at that venue. From 1989 until 1994, the team played at the Rosemont Horizon (today known as the "Allstate Arena"), but suffered low attendance at the venue and moved back to the on-campus Alumni Gym in 1994. In 1996,
SECTION 20
#1732854924074902-634: The title game . All five starters for the Ramblers played the entire championship game without substitution. Surviving team members were honored on July 11, 2013, at the White House to commemorate the 50th anniversary of their victory. The entire team was inducted in November of that year in the College Basketball Hall of Fame . As of 2023, Loyola remains the only school from the state of Illinois to win
943-476: The " Game of Change " in popular culture. In 1963, Loyola shocked the nation and changed college basketball forever by starting four black players in the NCAA championship game . Loyola's stunning upset of two-time defending NCAA champion Cincinnati , in overtime by a score of 60–58, was the crowning achievement in the school's nearly decade long struggle with racial inequality in men's college basketball, highlighted by
984-732: The Australian chart and was the title track of her album Lavender Blue ). Vera Lynn 's version of "Lavender Blue" was issued on the B side of her single " Again ", which reached the Billboard magazine Best Seller chart on January 21, 1949. A decade later, in 1959, Sammy Turner released a rhythm and blues version produced by Jerry Leiber and Mike Stoller which reached #3 on the Billboard Hot 100 . Benjamin Britten wrote Lavender's Blue into his 1954 opera The Turn of The Screw , where it
1025-501: The Final Four as an 11-seed, tying for the lowest seed ever to do so, and the cultural popularity of their team chaplain, the then-98-year-old nun Sister Jean . As of February 17, 2021, the team had achieved its highest Kenpom ranking ever, at number nine in the country, with the number one ranked defense. The Loyola University Chicago teams of the early 1960s, coached by George Ireland , are thought to be responsible for ushering in
1066-552: The Harry Zimmerman Orchestra. The record label gives credit to Walt Disney's film, So Dear to My Heart. Her recording was number one on the Australian charts as reported in The Phono Project. The phrase was coined by Wieden+Kennedy art director N.J. Placentra and copywriter Alex Ledford initially as a temporary placeholder while they were brainstorming ideas for a Bud Light commercial entitled "Banquet". The phrase
1107-946: The Year MCC/Horizon League/Missouri Valley First Team MCC/Horizon League/Missouri Valley Second Team Missouri Valley Conference Third Team MCC/Horizon League/Missouri Valley All-Defensive Team MCC/Horizon League/Missouri Valley Newcomer of the Year MCC/Horizon League/Missouri Valley All-Newcomer Team Missouri Valley Freshman of the Year Missouri Valley All-Freshman Team Missouri Valley Sixth Man of
1148-684: The ad to be an attack against the company. After the game, MillerCoors took out a full-page ad in The New York Times to defend its use of corn syrup, stating that it is "a normal part of the brewing process and does not even end up in your great tasting can of Miller Lite". On March 21, 2019, MillerCoors sued Anheuser-Busch for false advertising , arguing that the commercial was attempting to mislead health-conscious consumers into thinking that corn syrup and/or high fructose corn syrup (another ingredient not used in Coors Light nor Miller Lite, but
1189-646: The beauty of it. I think that we all need our moments of nonsense and fun." "Banquet" was filmed at a church in Manhattan, New York City. It began running in August 2017. Wieden+Kennedy wanted to do something timed with the Game of Thrones season finale . The story was set in medieval times, where subjects present gifts to the king and queen. As each one brings more cases of Bud Light, the Bud Light King ( John Hoogenakker ) expresses his approval by saying, "Dilly Dilly". However, when
1230-601: The championship game twice, and won the third place consolation game once. Their combined record is 6–6. The Ramblers have appeared in the College Basketball Invitational (CBI) once, winning it in 2015. Their record is 5–0. As of 2022 , eight players have had their jerseys retired by the school. All-Americans Academic All-Americans MCC/Missouri Valley Coach of the Year MCC/Horizon League/Missouri Valley Player of
1271-548: The final list. The appearance of "Lavender Blue" in the Disney film sparked a revival of interest in the song. Ives' version of "Lavender Blue" was recorded in December 1948 and released as a single in January 1949. As was common for pop songs in those days, several other singers released versions at near the same time. Sammy Kaye also released a version in 1949, which charted at No. 5, as did Dinah Shore (her version went to No. 1 on
Dilly Dilly - Misplaced Pages Continue
1312-540: The first team in NCAA Division I history to play an all-black lineup, doing so in a game against Wyoming on December 29, 1962. In that season's NCAA tournament, Loyola defeated the all- white team of then-segregated Mississippi State by a score of 61–51, a game especially notable because the Bulldogs defied a state court order prohibiting them from playing against a school with black players. The game has since been dubbed
1353-505: The first time since 2011. However, marketing executive Greg Butler from competitor MillerCoors said that beer sales for both brands have declined, and that Bud's marketing campaign was more about selling a meme than selling beer. The campaign won a Silver Lion for Social & Influencer award at the 2018 Cannes Lions International Festival of Creativity . For the football games that were playing on Thanksgiving Day, Bud Light released their second television ad, "Pit of Misery", which features
1394-512: The latter of which Doug, the guy who was banished to the Pit of Misery, returns to offer the king and queen Bud Light Orange and Bud Light Lime. In May, Bud Light released a series of Dilly Dilly themed ads to promote the 2018 FIFA World Cup . In July 2018, Bud Light had a summer concert called Downtown Dilly Dilly at Elmwood Park in Roanoke, Virginia featuring country music singer Josh Turner . Also in July,
1435-413: The next " Whassup? " phrase. NFL writers and fans have also used it to describe the teams. According to Goeler, the campaign continues the "Famous Among Friends" concept from January 2017, and the company would supplement the campaign with ads that aren't focused on humor, but more on beer quality. Morgan Stanley attributed increased sales to the ad campaign, and said the company had gained market share for
1476-481: The research and gave it a chance, thinking that repetition of it would help. "Banquet" was well received by audiences, who have used the "Dilly Dilly" phrase in wedding speeches and other celebratory toasts. It became a popular meme , and NFL announcers used it too. In November 2017, Bud Light marketing vice-president Andy Goeler said that the campaign had attracted 100,000 searches per week on Google and about 45,000 per week on YouTube. He thought Dilly Dilly might be
1517-539: The song's association with Twelfth Night and the choosing of the king and queen of the festivities of that holiday. "Lavender's Blue" emerged as a children's song in Songs for the Nursery in 1805 in the form: Similar versions appeared in collections of rhymes throughout the 19th century. A version of the song, titled "Lavender Blue (Dilly Dilly)", was featured in the 1948 Walt Disney film So Dear to My Heart , where it
1558-452: The start of the 2018–19 National Hockey League season in October, multiple arenas introduced Bud Light-sponsored penalty boxes for the opposing team carrying Pit of Misery branding. Some venues and announcers have also used the quote "To the Pit of Misery, Dilly Dilly" when a player is sent to the penalty box. Stadiums and arenas for various sporting events have also made the "Dilly Dilly Cam"
1599-498: The team moved into their current on-campus home, the Joseph J. Gentile Arena , which replaced Alumni Hall. The Ramblers have appeared in eight NCAA tournaments . Their combined record is 15–7. They were National Champions in 1963. On March 24, 2018, the Ramblers defeated Kansas State 78–62 to advance to play in their second Final Four in school history. The Ramblers have appeared in six National Invitation Tournaments . They reached
1640-576: The tumultuous events of that year's NCAA Tournament. Loyola's 1963 NCAA title was historic not only for the racial makeup of Loyola's team, but also due to the fact that Cincinnati had started three black players, making seven of the 10 starters in the 1963 NCAA Championship game black. The team's original home venue was the on-campus Alumni Gym . However, Loyola later moved to play their games at DePaul University 's Alumni Hall , and subsequently moved around, with stints at Northwestern University 's McGaw Memorial Hall (today known as Welsh Ryan Arena),
1681-506: Was sung by Burl Ives . This version was nominated for Academy Award for Best Original Song in 1949 . This version of the song was credited to Eliot Daniel (music) and Larry Morey (lyrics). "Lavender Blue" was one of 400 nominees for the American Film Institute 's "100 Years... 100 Songs" list of the 100 greatest film songs, which was presented on a television program of that name which aired on June 22, 2004, but it didn't make