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27-486: Messe Frankfurt ( lit.   ' Frankfurt Trade Fair ' ) is one of the world's largest trade fair , congress and event organizer with its own exhibition grounds. The organization has 2,500 employees at some 30 locations, generating annual sales of around €661 million. Its services include renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main ,

54-557: A market place; from 1909 onwards, they met on the grounds of the Festhalle Frankfurt , to the north of Frankfurt Central Station . The first Frankfurt trade fair to be documented in writing dates back to 11 July 1240, when the Frankfurt Autumn Trade Fair was called into being by Emperor Frederick II , who decreed that merchants travelling to the fair were under his protection. Some ninety years later, on 25 April 1330,

81-610: A visit to the region in 1364, the French crusader Philippe de Mezieres wrote: "Two months a year, that is in September and October, the herring travel from one sea to the other through the Sound, by order of God, in such large numbers that it is a great wonder, and so many pass through the sound in these months, that at several places one can cut them with a dagger." Mezieres further went on to estimate that no less than 300,000 people were active in

108-459: A year, usually at geographically particularly favorable locations and in conjunction with a religious festival in order to benefit from the rush of the public. The tradition of fairs taking place in spring and autumn has been preserved in some cases until today. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of

135-526: The Frankfurt Book Fair . That year, a total of 40,295 exhibitors presented their products in Frankfurt. In excess of 2.4 million visitors came to see and examine these products. Messe Frankfurt hosts an annual consumer goods trade fair called Ambiente. Between 2012 and 2019, this fair included Partner Country Exhibitions and Design Ambassadorships. showcasing international design excellence. In 2021,

162-531: The Hanseatic League 's wealth. The fair took place from August 24 to October 9, mainly in locations between the two Scanian towns of Skanör and Falsterbo at the southern mouth of Öresund , with much of the connected industry spread out on the surrounding peninsula, but Køge , Dragør , Copenhagen , Malmö , Helsingborg , Simrishamn , Ystad , and Trelleborg were also part of the Scania Market. Since

189-490: The Industrial Revolution . In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By the 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centres were established as venues that featured a rotating calendar of trade shows. In

216-418: The supply chain , as well as potential suppliers and potential buyers. Generally there will be a central trade show floor with booths where people exhibit their goods or services, and throughout the day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. There will also be some shared meals with keynote speakers, and social events in

243-555: The 21st century, with the rapid industrialization of Asia , trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating the exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011. Trade shows play important roles in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in

270-471: The Congress Center and Kap Europa. Hall 12 is the newest and ultramodern hall. From 2023 onwards, the new Hall 5 will be ready. 50°06′41″N 8°38′54″E  /  50.11139°N 8.64833°E  / 50.11139; 8.64833 Trade fair In contrast to consumer shows, only some trade shows are open to the public, while others can only be attended by company representatives (members of

297-571: The Frankfurt Spring Fair also received its privilege from Emperor Louis IV . And from this time onwards, trade fairs were held in Frankfurt twice a year, in spring and autumn, forming the basic structure for Messe Frankfurt's modern consumer goods fairs. In 2003 Frankfurt hosted a total of 24 trade fairs of international magnitude. These 24 international trade fairs included the International Motor Show Germany (IAA), and

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324-545: The IAA moved to Munich. Located near the centre of Frankfurt, the exhibition grounds are among the largest and most modern worldwide with 372,350 m (4,007,900 sq ft) of hall area and more than 66,764 m (718,640 sq ft) of free space at its disposal. Notable architects of the exhibition ground were Helmut Jahn ( Messeturm ), Oswald Mathias Ungers ( Messe Torhaus ) and Nicholas Grimshaw (Frankfurt Trade Fair Hall). The company operates two congress centres,

351-605: The North, Prussia , and Livonia . The fishing and the Scania Market yielded a large income to the Danish Crown , and made together with the Sound Toll the state virtually independent of tax incomes for extended periods of time. A good fishing year in the 14th century could mean an export of 300,000 barrels of herring; and it is estimated that one third of the Danish king's income came from

378-516: The Scania Market. Most of the 14th century was characterized by strife and wars between Danish kings and the Hansa. According to a German view, the Danes got herring "for nothing from God"—only to sell it dearly. As opposed to Stockholm and Bergen , which had Scandinavia's largest Hanseatic colonies, the Danish towns of the Scania Market did not encourage large permanent settlements of Hansa merchants; most of

405-675: The Scanian coast. The laws of the city of Leiden in the 15th century stated that all herring sellers selling herring other than from Scania, should warn their customers with a clear marking. The demand for herring during this period was great; it was a fairly inexpensive source of protein for the populations around the Baltic during the winter and the Catholic Church demanded fasting (from meat), in Christ 's following, in connection with Lent . Due to

432-510: The company is owned by the City of Frankfurt (60 percent) and the federal state Hesse (40 percent). The Board of Management of Messe Frankfurt consists of Wolfgang Marzin (Chairman), Detlef Braun, and Uwe Behm. Frankfurt has been known for its trade fairs for over 800 years. In the Middle Ages , merchants and businessmen met at the " Römer ", a medieval building in the heart of the city that served as

459-551: The evenings. Booths range from simple tables to elaborate constructions. Trade shows often involve a considerable investment in time and money by participating companies. The planning includes arranging meetings with other attendees beforehand and resources to follow up on opportunities that are created at the show. Costs include space rental, booth design and construction of trade show displays, telecommunications, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at

486-407: The fish, ensuring a swift salting of the landed fish. The fishing trade was closely regulated by the Danish crown, with special rules regarding issues such as the fishing nets' mesh size, enforced by special bailiffs who policed the trade. Royal governors were installed in castles at Skanør and Falsterbo to collect customs and act as judicial and administrative leaders. Apart from the fishermen and

513-481: The fishermen erected their trading booths and temporary shops close to the area where the herring was spawning , the exact locations of the Scania Market changed from year to year. The basis for the market's popularity was the rich herring fishing around the Falsterbo Peninsula . Legend tells that the herring fishery off the Scanian coast was so rich, that one could scoop up the fish with one's hands. After

540-685: The globe. For example, in the U.S., there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events. Modern trade shows follow in the tradition of trade fairs established in late medieval Europe such as the Champagne fairs or the Skåne Market , in the era of merchant capitalism . In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. These markets were held annually or on several specific days

567-473: The large production and the great demand, the Scania Market became the most important North European market in the 14th century. During the fishing season, the necessary salt and barrels for conservation came from Hanseatic Lüneburg and were provided by Hanseatic traders mainly from Lübeck . Lübeck also, to some extent, provided the Scanians with an additional work force, so called " gill -women" who cleaned

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594-556: The local fish traders, merchants from Lübeck and other Hanseatic towns, as well as from England , Scotland , Flanders , and Normandy , came to the herring market to buy and sell herring, but also to trade in other goods with the Scandinavian merchants, landowners and peasants. Traders arrived from Denmark, eastern Norway and Sweden , as well as the rest of the Baltic. A wide variety of goods were traded, among them horses , butter , iron , tar , grain , and handicraft products from

621-568: The merchants arrived in the summer and went back home after the end of the market. In 1367, the Hansa towns allied themselves with Sweden , Mecklenburg , and Holstein , and the Confederation of Cologne went to war against Denmark and Norway. With the Treaty of Stralsund in 1370, a peace was settled that left the Hanseatic League in control of the fortifications at the Scania Market and along

648-538: The show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). This local spending on logistics leads cities to promote trade shows as a means of local economic development, as well as providing opportunities for local businesses to grow, and attract new businesses to come. Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3). Sk%C3%A5ne Market The Scania market (Danish Skånemarkedet , Swedish Skånemarknaden )

675-428: The trade during these months. As early as the 12th century the peninsula had become a centre for the herring trade; the Scanian name for the town Falsterbo was Falsterbothe , which meant "the booths for fish from Falster". The 13th-century German chronicler Arnold of Lübeck , author of Chronicon Slavorum , wrote that the Danes had wealth and an abundance of everything thanks to the yearly catches of herring at

702-414: The trade, e.g. professionals ) and members of the press , therefore trade shows are classified as either "public" or "trade only". A few shows are hybrids of the two; one example is the Frankfurt Book Fair , which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around

729-506: Was a major fish market for herring which took place annually in Scania during the Middle Ages . From around 1200, it became one of the most important events for trade around the Baltic Sea and made Scania into a major distribution center for West-European goods bound for eastern Scandinavia . The Scania Market continued to be an important trade center for 250 years and was a cornerstone of

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