A trade show , also known as trade fair , trade exhibition , or trade exposition , is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers , study activities of competitors, and examine recent market trends and opportunities .
25-516: The Frankfurt Book Fair (German: Frankfurter Buchmesse , abbr. FBM ) is the world's largest trade fair for books, based on the number of publishing companies represented. The five-day annual event in mid-October is held at the Frankfurt Trade Fair grounds in Frankfurt am Main , Germany . The first three days are restricted exclusively to professional visitors; the general public attend
50-620: A religious festival in order to benefit from the rush of the public. The tradition of fairs taking place in spring and autumn has been preserved in some cases until today. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of the Industrial Revolution . In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By
75-487: A campaign against illiteracy was founded. In this context, the 2007 Frankfurt Book Fair also started a short story project named "Who's on the line? Call for free" by and for people with migration background. Since 1976, a guest of honour , or a focus of interest is named for the fair. A special literary programme is organised for the occasion (readings, arts exhibitions, public discussion panels, theatre productions, and radio and TV programmes). A special exhibition hall
100-637: A means of local economic development, as well as providing opportunities for local businesses to grow, and attract new businesses to come. Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3). Peace Prize of the German Book Trade Friedenspreis des Deutschen Buchhandels is an international peace prize awarded annually by the Börsenverein des Deutschen Buchhandels (English: German Publishers and Booksellers Association ), which runs
125-533: Is organised by Frankfurter Buchmesse GmbH, a subsidiary of the German Publishers and Booksellers Association . The five-day annual event in mid-October is held at the Frankfurt Trade Fair grounds in Frankfurt am Main , Germany . The first three days are restricted exclusively to trade visitors; the general public can attend on the weekend, for a fee. In 2009, 7,314 exhibitors from some 100 countries presented over 400,000 books. Some 300,000 visitors attended
150-657: Is set up for the guest country, and the major publishing houses are present at the fair. Canada's presentation as 2020 guest of honour was postponed to 2021 due to the COVID-19 pandemic . The 2007 fair attracted criticism from both the Spanish and German media. German news magazine Der Spiegel described it as "closed-minded" for its policy of not including the many Catalans who write in Spanish in its definition of Catalan literature. The decision to exclude any element of "Spanishness", defined as literature exclusively done in Spanish, from
175-444: Is the world's largest trade fair for books, based on the number of publishing companies represented. It is considered to be the most important book fair in the world for international deals and trading. It is a critical marketing event for launching books and to facilitate the negotiation of the international sale of rights and licences. Book publishing-, multimedia- and technology companies, as well as content providers from all over
200-646: The Frankfurt Book Fair . The award ceremony is held in the Paulskirche in Frankfurt. The prize has been awarded since 1950. The recipient is remunerated with € 25,000. According to its statutes, the association "is committed to peace, humanity and understanding among all peoples and nations of the world. The Peace Prize promotes international tolerance by acknowledging individuals who have contributed to these ideals through their exceptional activities, especially in
225-625: The press , therefore trade shows are classified as either "public" or "trade only". A few shows are hybrids of the two; one example is the Frankfurt Book Fair , which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events. Modern trade shows follow in
250-450: The 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centres were established as venues that featured a rotating calendar of trade shows. In the 21st century, with the rapid industrialization of Asia , trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating
275-501: The Fair. In the opening ceremony of the book fair, the Slovenian philosopher Slavoj Žižek criticised Litprom and the book fair for this: "Here we are approaching the paradoxes of cancel culture . All that cancel culture does is exclude those who don't fit your [ì.e. the book fair's] notion of inclusion and diversity." In 2024, critical authors Roberto Saviano and Antonio Scurati are not on
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#1732837716774300-547: The Frankfurt Book Fair is documented, it had definitely been established by 1462, the year that the printers Johann Fust and Peter Schöffer , who had taken over Gutenberg's printing operations after a legal dispute, moved their operations to Frankfurt. The fair became the primary point for book marketing, but also a hub for the diffusion of written texts. During the Reformation , the fair was attended by merchants testing
325-684: The Year , humoring the book with the oddest title. Certain initiatives would not exist without the Frankfurter Buchmesse and are closely linked to its goals and, up to a point, management structure. On the occasion of the 1980 Fair, Litprom was founded – the Society for the Promotion of African, Asian and Latin American Literature. As a non profit association, it monitors literary trends and selects
350-675: The best examples of creative writing from Africa, Asia and Latin America for translation into German. It promotes them in Germany, Switzerland and Austria by encouraging contacts between authors and publishers from the Third World and those in German-speaking countries. It serves as an information hub and clearing house about literature from Africa, Asia and Latin America, establishing a forum of debate about "Third World" literature. In 2006, Litcam ,
375-534: The day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. There will also be some shared meals with keynote speakers, and social events in the evenings. Booths range from simple tables to elaborate constructions. Trade shows often involve a considerable investment in time and money by participating companies. The planning includes arranging meetings with other attendees beforehand and resources to follow up on opportunities that are created at
400-543: The exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011. Trade shows play important roles in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in the supply chain , as well as potential suppliers and potential buyers. Generally there will be a central trade show floor with booths where people exhibit their goods or services, and throughout
425-479: The fair on the weekend. Several thousand exhibitors representing book publishing, multimedia and technology companies, as well as content providers from all over the world gather in order to negotiate international publishing rights and license fees . The fair is organised by Frankfurter Buchmesse GmbH, a subsidiary of the German Publishers and Booksellers Association . More than 7,300 exhibitors from over 100 countries and more than 286,000 visitors took part in
450-661: The fair was made in spite of the fact that the Spanish government contributed more than €6 million towards the cost of the fair. In 2023 Litprom cancelled the LiBeraturpreis Literature Prize award ceremony for Adania Shibli , a Palestinian author for her novel about the rape and murder of a Palestinian girl in 1949 by Israeli soldiers. In response the Emirates Publishers Association and the Arab Publishers’ Association withdrew from
475-595: The fair. In 2016, more than 10,000 journalists from 75 countries reported on the fair, which brought together 7,135 exhibitors from 106 countries, and more than 172,296 trade visitors. The Peace Prize of the German Book Trade has been awarded at the fair each year since 1950 during a ceremony in the Frankfurter Paulskirche . The fair awards the Bookseller/Diagram Prize for Oddest Title of
500-424: The list of 100 Italian authors attending Frankfurt Book Fair where Italy is special guest. 50°06′41″N 8°38′54″E / 50.11139°N 8.64833°E / 50.11139; 8.64833 Trade fair In contrast to consumer shows, only some trade shows are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals ) and members of
525-652: The market for new books and by scholars looking for newly available scholarship. Until the end of the 17th century, the Frankfurt Book Fair was the most important book fair in Europe. It was eclipsed in 1632 by the Leipzig Book Fair during the Enlightenment as a consequence of political and cultural developments. After World War II, the first book fair was held again in 1949 at the St. Paul's Church . Since then, it has regained its preeminent position. The Frankfurter Buchmesse
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#1732837716774550-431: The show. Costs include space rental, booth design and construction of trade show displays, telecommunications, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). This local spending on logistics leads cities to promote trade shows as
575-517: The tradition of trade fairs established in late medieval Europe such as the Champagne fairs or the Skåne Market , in the era of merchant capitalism . In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. These markets were held annually or on several specific days a year, usually at geographically particularly favorable locations and in conjunction with
600-430: The world gather. Publishers , agents , booksellers, librarians , academics , illustrators , service providers, film producers , translators , professional and trade associations , institutions, artists, authors, antiquarians, software and multimedia suppliers all participate in the events. Visitors take the opportunity to obtain information about the publishing market, to network, and to do business. The fair
625-490: The year 2017. The Frankfurt Book Fair has a tradition spanning more than 500 years. Before the advent of printed books, the general trade fair in Frankfurt was the place for selling handwritten books , as early as the 12th century. A printers' and publishers' fair became established sometime in the decades after Johannes Gutenberg developed printing in movable letters in Mainz near Frankfurt; although no official founding date of
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