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72-606: The Willows Sports Complex (last known as 1300SMILES Stadium due to naming rights ) was a grass football stadium situated in Townsville , Queensland, Australia. It was used predominantly as a rugby league ground as the home ground of the North Queensland Cowboys National Rugby League club. The ground was also used for rugby union and soccer . From 2009 to 2011, A-League football club North Queensland Fury called it home. Since inception as

144-463: A title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021,

216-549: A 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to the arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to

288-604: A World Cup rated Test match against France , which was played on Sunday 24 November at the Stade Albert Domec, Carcassonne. Despite Papua New Guinea leading 8–4 at half-time; France defeated their visitors 28–14. The Kumuls hosted Australia for a two test series in October 1991 (won 2-0 by the Kangaroos), and also hosted Great Britain during the 1992 Lions tour of Australasia . Papua New Guinea travelled to England to compete in

360-591: A combination of borrowings by the Joint Board, the Queensland Government grants and a considerable amount of community and business donations. The stadium was first used for any type of football for the North Queensland Cowboys first home game which attracted a crowd of 23,156, a good crowd by Australian Rugby League (now National Rugby League ) standards. Crowds continued to push the capacity of

432-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium

504-535: A five-year deal for naming rights, bringing Dairy Farmers' fifteen years to an end. 1300SMILES is an Australian dentistry business headquartered in Townsville. A redeveloped stadium was featured as part of Australia's 2022 FIFA World Cup bid. The planning for the bid identified several issues with the existing stadium, particularly sub standard facilities, congestion and limited transport access. Stadiums Queensland identified that some form of redevelopment or replacement

576-535: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept

648-616: A number of matches, which involved Japan in the Rugby Union World Cup were played at the ground, averaging a crowd of 19,249. On 12 May 2006 the Queensland Reds played a Super 14 match at Dairy Farmers Stadium in front of a crowd of 10,580. In June 2007 the stadium hosted Australia A and Japan in the IRB Pacific Nations Cup. The Willows Sports Complex hosted three Pool B games from the 2003 Rugby World Cup which

720-580: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it

792-501: A result. This has resulted in an end-of-year test between Australia and New Zealand being scheduled to be held at the Dairy Farmers Stadium on 13 October for its first international match since the 2008 World Cup. List of rugby league test matches played at the stadium. The stadium was first used for first class rugby union when the touring British and Irish Lions team played a Queensland President's XV team in 2001. In 2003

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864-512: A rugby league ground, the ground had several sponsored naming rights: Stockland Stadium (1995–97), Malanda Stadium (1998) and Dairy Farmers Stadium (1999–2013). The last NRL match to be played at 1300SMILES Stadium was on Thursday 29 August 2019 between the North Queensland Cowboys and Canterbury Bankstown Bulldogs . Prior to 1995, the stadium site was occupied by the Willows Sporting Complex. It hosted trotting paceway nights, and

936-658: A similar situation with the half time score, they managed to make a miraculous comeback not many saw coming, to record their first win 24–22 on away shores since the 2000 World Cup. The PNG Kumuls won their second consecutive Pacific Cup test victory with a 32–22 victory over the Cook Islands at Campbelltown Stadium in Sydney , Australia. The PNG Kumuls won all their pool games in Port Moresby before losing to England in Melbourne in

1008-599: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.

1080-554: A touring Great Britain, the series ended in a 1–1 draw. On Sunday 27 October 1991, Papua New Guinea met Wales at Vetch Field , Swansea. Roared on by a fervent crowd of 11,422; Wales won by a record 68-0 margin, scoring thirteen tries. Papua New Guinea never recovered and lost all five matches in Britain, conceding 232 points in the process, and won only one of their four matches in France. Papua New Guinea wound up their 1991 tour of Europe with

1152-583: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses

1224-496: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since

1296-455: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from

1368-696: Is a highly popular sport and is regarded as the country's national sport. The national side are known as the Kumuls (" birds-of-paradise " in Tok Pisin ). Rugby league in Papua New Guinea was first played in the late forties; it was introduced to the nation by Australian soldiers stationed there during and after the Second World War . Papua New Guinea were admitted to the game's International Federation in 1974. On 6 July 1975, at Lloyd Robson Oval, in Port Moresby

1440-612: Is mixed. Naming rights sold to new venues have largely been accepted, especially if the buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in

1512-624: Is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by the Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed

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1584-420: Is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or,

1656-552: Is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with the opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it

1728-580: The 1995 World Cup under coach Joe Tokam and captain Adrian Lam . In their group was Tonga and New Zealand, against whom they failed to win a match. In 1996 Bob Bennett , brother of the famous Wayne Bennett , was appointed the Kumuls' coach. Also, in 1996, Adrian Lam captained the 'Papua New Guinea National Rugby League Team' against the Australian Kangaroos (52-6 win to Australia). Bob Bennett coached

1800-513: The 2021 Rugby League World Cup having reached the quarter-finals of the previous Rugby League World Cup . The 2021 tournament will take place in England . The Papua New Guinea team experienced huge difficulties leading to the 2010 Rugby League Four Nations Tournament, as politicians clashed for control over the game and the governing body, the PNGRFL, was split over issues concerning junior development,

1872-570: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it

1944-579: The Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name

2016-580: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of

2088-619: The North Queensland Cowboys . A contract was signed by the Stockland Trust Group for three years giving them the naming rights of the venue. The Joint Board of the old Willows Sports Complex ( Townsville City Council and Thuringowa City Council ) sub-leased the facility to the Cowboys Rugby League Football Limited, who manage the venue on a day-to-day basis. The first stage of development was funded by

2160-573: The Steven F. Udvar-Hazy Center . Walgreen Coast , a portion of the coast of Antarctica , was so named because the Walgreens pharmacy chain sponsored the Byrd Antarctic Expedition . Papua New Guinea national rugby league team The Papua New Guinea national rugby league team represents Papua New Guinea in the sport of rugby league football. In Papua New Guinea, Rugby League

2232-609: The Super League World 9's tournament in 1997 and charity fixtures with State of Origin Legend matches and Australia Legends v New Zealand Legends. It also hosted England vs Papua New Guinea in the 2008 Rugby League World Cup. With 2012 being an Olympic year and the games being held in London , the annual Rugby League Four Nations , usually held at the end of the NRL season, was not scheduled as

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2304-696: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except

2376-827: The district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since the early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for

2448-423: The 2000 World Cup Kumuls team to the qualification two the pool were the kumuls made it into the top 4 teams in the world so the 2000 World Cup Kumuls team was rated the best kumuls team. They were granted automatic qualification to the 2008 World Cup but were placed in a pool with the top three teams, Australia, New Zealand and England, and failed to win a match in the tournament. PNG automatically qualified for

2520-632: The Bati easily winning the inaugural Melanesian Cup by 22–10. In May 2016, Papua New Guinea took on Fiji in the 2016 Melanesian Cup at Pirtek Stadium . The International was part of a triple header which also included the Polynesian Cup, between Samoa and Tonga, and the Junior Kangaroos against the Junior Kiwis. In this year's test, the Kumuls had more experienced players and it paid off. Despite being in

2592-586: The Brisbane Broncos. As at early 2020 the future of the stadium is still unclear with prior reports suggesting it could be used for a new school or redeveloped for housing. Throughout the COVID-19 pandemic in Queensland , the carpark at the stadium was used for a drive-through coronavirus assessment clinic . On 25 January 2022, Queensland Premier Annastacia Palaszczuk announced a $ 30 million investment to turn

2664-835: The Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of the New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally,

2736-483: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to

2808-568: The Kumuls played their first ever international. They were beaten 40-12 by England. The English team were en route to Australia and New Zealand to fulfil away fixtures during the 1975 World Cup . They first entered the Rugby League World Cup for the 1985-88 competition , though it was not until 2000 that they won away from home. In 1987 The Kumuls staged their first full test playing tour of Britain, after playing BARLA opposition in 1979. The 1987 Tour had The Kumuls play both BARLA and for

2880-535: The November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to

2952-750: The Townsville Port Authority Master Plan 2010–2040. In 2016 a replacement was funded by the Queensland State Government and the Federal Government, the resulting North Queensland Stadium began construction in 2017, with the opening in February 2020, with the first event being an Elton John concert, and the North Queensland Cowboys rugby league team hosting its first game in Round 1 of the 2020 NRL Season against Queensland rivals

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3024-608: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt

3096-563: The United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of the 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as

3168-528: The University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is the Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after

3240-431: The attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call the facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in

3312-400: The eastern terraces were extended, a new replay screen invested, public address system installed, 30 more corporate boxes and upgraded catering facilities as part of the funding injection. The lighting facilities were upgraded for night time broadcasts. 2006 saw the eastern, northern and southern grandstands receiving even further upgrades with the fitting of extra seating and the eastern terrace

3384-399: The first Professional opposition. On Tuesday 20 October 1987, Cumbria met Papua New Guinea before a crowd of 3,750 at the Recreation Ground, Whitehaven. Cumbria won 22–4. Four days later Papua New Guinea played a Test which was also a World Cup match against Great Britain. They lost the test 42–0 at Central Park, Wigan. During the 1988 Great Britain Lions tour of Australasia a Test match

3456-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example

3528-401: The governing of the sport was also condemned. In May 2015, Papua New Guinea took on Fiji in the 2015 Melanesian Cup at Cbus Super Stadium . The International was part of a triple header which also included the Polynesian Cup, between Samoa and Tonga, and the Junior Kangaroos against the Junior Kiwis. The Kumuls never really troubled the Fijians after handling errors and poor decisions led to

3600-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for

3672-434: The naming rights after selling the team) was able to use the same name for the Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice

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3744-417: The national team and the Papua New Guinea NRL bid. This caused Adrian Lam to retire as head coach of the Kumuls in September 2010 while recently retired captain Stanley Gene , who had never coached a side before, was named his replacement. The governing board were adamant that more Papua New Guinea -based players should be in the squad, and fewer Australia-based players should be picked. In early October

3816-484: The poor display from the players and some questioning the credentials of new coach Stanley Gene. Days after the match a broader look at the sport in the country occurred with one assessment concluding that rugby league was poorly managed and former PNG great Marcus Bai called on clubs to supply a greater number of representative standard players especially from the New Guinea Islands region which had supplied five of this year's team. The way politics had made its way into

3888-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry

3960-454: The purchase of Malanda Milk by Dairy Farmers , the ground was renamed "Dairy Farmers Stadium". Many stages of redevelopment were taken on and gradually completed over the Cowboys growing success. The venue had changed from a disused Harness Racing facility to the current complex. The management and operation of the stadium was handed over to Stadiums Queensland in December 2003 in the hope for more cash inflow and government spending. In 2005

4032-474: The purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently,

4104-449: The quarter-final of the 2017 RLWC . The PNG Kumuls won their third consecutive Ox & Palm Pacific Cup test victory with a 26–14 victory over Fiji Bati at Campbelltown Stadium in Sydney , Australia. The PNG Kumuls lost both their 2019 Oceania Cup (rugby league) test matches with a 24–6 loss to Toa Samoa at Leichhardt Oval in Sydney , Australia and a 22–20 loss to Fiji Bati in Christchurch, New Zealand . The Kumuls ended

4176-400: The quarterfinals after losing to hosts, England. The PNG Kumuls squad was announced on 11 October 2024. Jersey numbers in the table reflect team selection for the Week 4 game against the NZ Kiwis . Statistics in this table are compiled from the website, Rugby League Project . Notes: Below is the list of Papua New Guinea's individual record holders as of 21 October 2024 . Below

4248-550: The season on a high defeating the Great Britain Lions 28–10 in Port Moresby. The Kumuls defeated a full strength Fiji Bati 24-14 on June 25 at Campbelltown Stadium . The PNG Kumuls were based in Warrington for the 2021 RLWC . The World Cup will be held between October 15 and November 19. Kumuls coach Stanley Tepend was guided by his mentor/ Coaching Director Shane Flanagan . The PM's XIII lost to Australia PM's XIII on September 25 at Suncorp Stadium as part of both teams world cup preparations. The Kumuls bowed out in

4320-429: The squad was announced for the tournament and consisted of 12 PNG-based players with captain Paul Aiton being the only NRL player. Whilst the Australian team for the tournament was worth an estimated A$ 10 million, local newspapers calculated the Kumuls value at around A$ 670,000. Despite the Australian media treating the defeat of the Papua New Guinean team as a mere formality, with the team having odds of 125–1 to win

4392-488: The stadium and in 1996 Stockland Stadium was renovated to include both northern and southern seating, where previously there had been only standing room. Stockland Stadium had the honour of hosting the first-ever game of the only Super League season on 1 March 1997 when the Cowboys hosted new team the Adelaide Rams in front of 17,738 fans. After trailing 16–4 at half time the Cowboys eventually prevailed 24–16. Stockland ended their sponsorship after three years, which paved

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4464-504: The stadium into a state-of-the-art Queensland Police hub. The stadium was demolished in 2023, after work commenced in September 2022. 1300SMILES Stadium was predominantly used as a rugby league ground , having been the home ground of the North Queensland Cowboys in the National Rugby League competition, and the North Queensland Young Guns in the Queensland Cup competition. The stadium also hosted an Australian Test match against Papua New Guinea in 2000, an Australian XIII match in 2005,

4536-573: The title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to the Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained

4608-430: The tournament, the players and journalists at home were positive that the Kumuls could make a lasting impression in the tournament. After their first up 42–0 defeat against Australia, the team's enthusiasm and crunching tackles were praised, but ball control and creativity let the team down hugely. However the team faced much more criticism after their 76-12 thrashing suffered at the hands of New Zealand, with fans angry at

4680-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled

4752-439: The way for long-term sponsor, Dairy Farmers Limited. The North Queensland Cowboys home stadium sponsor Stockland finished up their sponsorship contract seeing out their three-year deal. A new sponsorship deal was signed with local milking organisation Dairy Farmers who owned the local North Queensland milking dairy in the Tablelands . Season 1998 saw the stadium renamed with a new sponsorship deal "Malanda Stadium". Following

4824-414: Was extended completely taking over the old eastern hill. Two of Papua New Guinea 's 2008 Rugby League World Cup Group A games were played at Dairy Farmers Stadium, one against England and the other against Australia . During the 2011 NRL season a capacity crowd attended Darren Lockyer 's record-setting 350th NRL match at the ground. It was announced on 19 February 2013 that 1300SMILES had signed

4896-433: Was held in Australia. The North Queensland Cowboys NRL Touch Premiership touch football sides (men's and women's) have played their home games out of 1300SMILES since the premierships inaugural season in 2018. The first games were played on Saturday, 19 May 2018, with both the men's and women's sides taking on the Gold Coast Titans . Naming rights The distinctive characteristic for this type of naming rights

4968-565: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in

5040-404: Was necessary regardless of the failed World Cup bid. In 2011, the Cowboys in conjunction with Stadiums Queensland developed a $ 185 million plan to replace the ageing Dairy Farmers Stadium. The proposed ground would be located at the Saunders Street QR National site close to the Townsville CBD, as part of an urban renewal plan. The existing QR National rail yards are to be relocated in accordance with

5112-531: Was played at Port Moresby which like the match at Wigan in 1987 was a World Cup match. Which they also lost 42-22. Later that year Papua New Guinea played a World Cup match against Australia in Wagga Wagga , the Kangaroos recording a then international record winning margin of 62 points with a 70–8 win. Australian winger Michael O'Connor crossed for four tries and kicked seven goals for a personal points haul of 30, which could have been 44 had he not missed seven kicks at goal. In 1990 Papua New Guinea played host to

5184-617: Was the main pacing venue for the Townsville District. With the admission of the North Queensland Cowboys to the Australian Rugby League competition in 1995, the Willows site was transformed into a basic rugby league venue with a western grandstand as well as eastern side terraces. The northern and southern ends had sloped grass hills. The Willows Sports Complex was renamed "Stockland Stadium" in 1995 through sponsorship linked with

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