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Cracker Jack

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84-551: Cracker Jack is an American brand of snack food that consists of molasses -flavored, caramel-coated popcorn cornballs and peanuts , well known for being packaged with a prize of trivial value inside. The Cracker Jack name and slogan, "The More You Eat, The More You Want" were registered in 1896. Food author Andrew F. Smith has called it the first junk food . Cracker Jack is famous for its connection to baseball lore. The Cracker Jack brand has been owned and marketed by Frito-Lay since 1997. Frito-Lay announced in 2016 that

168-529: A logo , pretzels boomed in popularity, bringing many other types of snack foods with it. By the 1950s, snacking had become an all-American pastime, becoming an internationally recognized emblem of middle American life. Nuts are a staple of snacks in the Middle East . Among the many varieties available within the region, the most popular are almonds , walnuts , hazelnuts , pine nuts , and pistachios . According to archeological evidence, nuts have been part of

252-488: A "responsibility" to continue to sell "milk and other dairy offerings, baby formula and baby food", and that "[b]y continuing to operate, we will also continue to support the livelihoods of our 20,000 Russian associates and the 40,000 Russian agricultural workers in our supply chain". In July 2022, it was announced that PepsiCo will rebrand its products in Russia to PepsiCo Russian brands such as Evervess and Frustyle, in response to

336-531: A 1 million peso grand prize, leading to riots and the deaths of five people. In August 2012, PepsiCo signed an agreement with a local Myanmar distributor to sell its soft drinks after a 15-year break to re-enter the country. SodaStream, which PepsiCo acquired in 2018 is based in Israel, while Sabra (which PepsiCo co-owns with the Israeli food conglomerate Strauss Group ) holds a 60% market share for hummus sales in

420-467: A German immigrant known informally as "Fritz", who sold popcorn at 113 Fourth Avenue (now known as Federal Street), in Chicago beginning in 1871. The Rueckheim popcorn was made by hand, using steam equipment. In 1873, Fritz bought out his partner William Brinkmeyer and brought his brother, Louis from Germany to join in his venture, forming the company F. W. Rueckheim & Bro. The Rueckheim brothers produced

504-668: A Norwegian company, while the other ships were immediately sold for scrap. A deal struck the following year would've seen Pepsi acquire 85 ships worth nearly $ 3 billion over the next 10 years, but it only acquired 10 additional ships before the fall of the Soviet Union in 1991. The deal was renegotiated with the former nations of the USSR, and included receiving cheese from Russia to supply its Pizza Hut locations and receiving double-hulled tankers from Ukraine. These deals also originated an erroneous factoid which claims that, after acquiring

588-556: A bidding war with Frito-Lay and was manufactured for years in Northbrook, Illinois . Borden sold the brand to Frito-Lay parent PepsiCo in 1997, and Cracker Jack was quickly incorporated into the Frito-Lay portfolio. Frito-Lay transferred production of Cracker Jack from Northbrook to Wyandot Snacks in Marion, Ohio soon after that. In 2013, Frito-Lay announced that Cracker Jack would undergo

672-509: A close-up version of Sailor Jack & Bingo. In addition, unlike the original Cracker Jack, Cracker Jack'D has not featured prizes in its packages. One of the products available under the Cracker Jack'D line, the Power Bites, gained some criticism before its official launch due to concern over caffeine being added to more foods, and potential harm to children or pregnant women. Cracker Jack

756-650: A food and beverage industry main brand is annual sales over US$ 1 billion. As of 2015, 22 PepsiCo brands met that mark, including: Pepsi , Diet Pepsi, Mountain Dew , Lay's , Gatorade , Tropicana , 7 Up / Teem , Evervess , Doritos , Brisk , Quaker Foods , Cheetos , Mirinda , Ruffles , Aquafina , Naked, Kevita, Propel , Sobe, H2oh, Sabra, Starbucks (ready to Drink Beverages), Pepsi Max , Tostitos , Sierra Mist (discontinued in 2023 in favor of Starry ), Fritos , Walkers , and Bubly . The structure of PepsiCo's global operations has shifted multiple times in its history as

840-466: A local merchant selling sugar-coated popcorn. Recipes for popcorn and peanut mixtures were mentioned in North American literature and expressions of speech: In Chicago, there are two legends of how Cracker Jack originated: The older attributes it to Charles Frederick Gunther (1837–1920), also known as "The Candy Man" and "Cracker-Jacks King"; the other attributes it to Frederick William Rueckheim ,

924-604: A majority stake in Tropicana, Naked and other North American juice brands to French private equity firm PAI Partners for US$ 3.3 billion, so that the company can concentrate on its healthy snack food business. Pepsi will hold a 39% stake in the joint venture as well as having exclusive rights to the brand in the USA. In August 2022, PepsiCo acquired a $ 550 million stake in the energy drink maker Celsius. The Coca-Cola Company has historically been considered PepsiCo's primary competitor in

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1008-818: A new company named Tricon Global Restaurants, which later became known as Yum! Brands, Inc. PepsiCo also previously owned several other brands that it later sold so it could focus on its primary snack food and beverage lines, according to investment analysts reporting on the divestments in 1997. Brands formerly owned by PepsiCo include: Pizza Hut , Taco Bell , KFC , Hot 'n Now , East Side Mario's , D'Angelo Sandwich Shops , Chevys Fresh Mex , California Pizza Kitchen , Stolichnaya (via licensed agreement), Wilson Sporting Goods , and North American Van Lines . The divestments concluding in 1997 were followed by multiple large-scale acquisitions, as PepsiCo began to extend its operations beyond soft drinks and snack foods into other lines of foods and beverages. PepsiCo purchased

1092-446: A new recipe, including popcorn, peanuts, and molasses, and first presented it to the public at the World's Columbian Exposition (Chicago's first World's Fair ) in 1893. The molasses of this early version was too sticky. In 1896, Louis discovered a method to separate the kernels of molasses-coated popcorn during the manufacturing process. As each batch was mixed in a cement-mixer-like drum,

1176-531: A prize" but has since become "Caramel-coated popcorn & peanuts" under Frito-Lay. Prizes were included in every box of Cracker Jack beginning in 1912. One of the first prizes was in 1914 when the company produced the first of two Cracker Jack baseball card issues, which featured players from both major leagues as well as players from the short-lived Federal League . Early "toy surprises" included rings, plastic figurines, booklets, stickers, temporary tattoos , and decoder rings . Books have been written cataloging

1260-542: A result of international expansion, and as of December 2021 it is separated into seven main divisions: PepsiCo Beverages North America (PBNA), Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America, Europe, Africa, Middle East, South Asia (AMESA) and Asia Pacific, Australia/New Zealand, China (APAC). As of 2015, 73 percent of the company's net revenues came from North and South America; 17 percent from Europe and Sub-Saharan Africa; and 10 percent from Asia,

1344-450: A ring from a box of Cracker Jack engraved. The prizes attained pop-culture status with the phrase "came in a Cracker Jack box" or metaphorical comparisons to a "Cracker Jack prize," particularly when applied sarcastically to engagement and wedding rings of dubious investment value. The Jim Steinman song " Two Out of Three Ain't Bad " (best known as a 1978 recording by Meat Loaf ) includes the lyric "there ain't no Coupe de Ville hiding at

1428-401: A slight reformulation, adding more peanuts and updating the prizes to make them more relevant to the times. On April 30, 2013, Frito-Lay expanded the Cracker Jack product line to include other salty snacks in the spirit of the original Cracker Jack. Called Cracker Jack'D , it is distinct from the original Cracker Jack by using black packaging instead of the traditional red and white and showing

1512-462: A small quantity of oil was added—a closely guarded trade secret. Before this change, the mixture had been difficult to handle, as it stuck together in chunks. In 1896, the first lot of Cracker Jack was produced, the same year the product's name and tagline "The More You Eat, the More You Want" were registered . It was named as if someone tasted it and remarked: "That's a crackerjack!" (Crackerjack

1596-482: A spit before thinly slicing it. Government bodies, such as Health Canada , recommend that people make a conscious effort to eat more healthy, natural snacks, such as fruit , vegetables , nuts , and cereal grains while avoiding high-calorie, low-nutrient junk food . A 2010 study showed that children in the United States snacked on average six times per day, approximately twice as often as American children in

1680-454: A wide span of developing and emerging markets, including the key countries of Egypt, India, Saudi Arabia, Pakistan and South Africa. In 2020, PepsiCo acquired Pioneer Foods, a leading food and beverage company in South Africa, adding its robust, well-known brands including Weet-Bix, Bokomo and Ceres to PepsiCo's portfolio. The Pioneer Foods acquisition is key to PepsiCo's growth strategy across

1764-559: Is Kraft Foods (now Mondelez International ), which in the same year held 11 percent of the U.S. snack market share. Other competitors for soda are RC Cola , Keurig Dr. Pepper , and independent brands varying by region. In 1959, the USSR held an exhibition of Soviet technology and culture in New York. The United States reciprocated with an exhibition in Sokolniki Park , Moscow , which led to

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1848-519: Is a colloquialism meaning "of excellent quality"). In 1899, Henry Gottlieb Eckstein developed the "waxed sealed package" for freshness, which was then known as the "Eckstein Triple Proof Package," a dust-, germ-, and moisture-proof paper package. In 1902, the company was reorganized as Rueckheim Bros. & Eckstein. In 1907, the release of the song, " Take Me Out to the Ball Game ," written by

1932-404: Is a flour-based cracker with brittle of peanuts, anchovies or shrimp bound by a crispy flour cracker. Rengginang or intip ( Javanese ) is a rice cracker made from sun-dried and deep fried leftover rice. Japan has a very wide range of snack foods, some of which are internationally popular, ranging from onigiri to melon pan . In 2010, the average Canadian ate 300 snacks. Canadian identity

2016-504: Is a small portion of food generally eaten between meals . A snack is often less than 200 calories, but this can vary. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are prepared from a number of ingredients commonly available at home without a great deal of preparation. Often cold cuts , fruits , leftovers , nuts , sandwiches , and sweets are used as snacks. With

2100-513: Is conducted via alternate means such as licensing (which it does with Aquafina), contract manufacturing, joint ventures, and affiliate operations. PepsiCo's businesses in these regions, as of 2015, contributed 10 percent to the company's net revenue worldwide. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for

2184-506: Is known for being commonly sold at baseball games and is mentioned in the American standard " Take Me Out to the Ball Game ." Each July from 1982 to 1985, Cracker Jack sponsored an Old-Timers Classic game featuring former MLB players, held at RFK Stadium in Washington, D.C. On June 16, 1993, the 100th anniversary of Cracker Jack was celebrated at Wrigley Field during the game between

2268-547: Is often associated with snack foods that are sold in Canada due to economic nationalism . Some Canadian snacks include ketchup chips , Smarties , Coffee Crisp , Kinder Surprise , Jos Louis , Big Turk , and Nanaimo bars . In the United States, a popular snack food is the peanut . Peanuts first arrived from South America via slave ships and became incorporated into African-inspired cooking on southern plantations . After

2352-464: Is one of the top-selling and famous Indian snack brands around the world. Indonesia has a rich collection of snacks called kue (cakes and pastry), both savoury and sweet. Traditional kue is usually made from rice flour , coconut milk, and coconut sugar , and is mostly steamed or fried rather than baked. Traditional kue are popularly known as kue basah ("wet kue") that has a moist, soft texture because of rich coconut milk. Kue kering (dried kue)

2436-794: Is the largest manufacturer of cookies in Mexico, distributing brands such as Emperador, Arcoiris and Marías Gamesa. The division contributed 4 percent of PepsiCo's net revenues in 2015. PepsiCo's Latin America Foods (Spanish: Snacks América Latina ) operations market and sell primarily Quaker- and Frito-Lay/Sabritas/Elma Chips-branded snack foods within Mexico, Central and South America, including Argentina, Brazil, Peru, and other countries in this region. Snacks América Latina purchased Peruvian company Karinto S.A.C. including its production company Bocaditas Nacionales (with three production facilities in Peru) from

2520-976: Is the local name for cookies. Indonesia has several variations of kue, both native and foreign-influenced. Traditional crackers are called krupuk , made from bits of shrimp, fish, vegetables or nuts, which are usually consumed as a crunchy snack or an accompaniment to meals. These crispy snacks are sometimes added to main dishes for their crunchy texture; several Indonesian dishes such as gado-gado , karedok, ketoprak, lontong sayur, nasi uduk, asinan and bubur ayam are known to require specific types of krupuk as toppings. There are wide variations of krupuk available across Indonesia. The most popular ones would be krupuk udang ( prawn crackers ) and krupuk kampung or krupuk putih (cassava crackers). Other popular types include krupuk kulit (dried buffalo-skin crackers), emping melinjo ( gnetum gnemon crackers), and kripik (chips/crisps), such as kripik pisang ( banana chips ) and keripik singkong ( Cassava chips). Rempeyek

2604-588: The Civil War , the taste for peanuts spread north, where they were incorporated into the culture of such popular events as baseball games and vaudeville theaters . Along with popcorn (also of South American origin), snacks bore the stigma of being sold by unhygienic street vendors . The middle-class etiquette of the Victorian era (1837–1901) categorized any food that did not require proper usage of utensils as lower-class. Pretzels were introduced to North America by

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2688-592: The Cubs and the expansion Florida Marlins . Before the game, Sailor Jack, the company's mascot, threw out the ceremonial first pitch . In 2004, the New York Yankees baseball team replaced Cracker Jack with the milder, sweet butter toffee -flavored Crunch 'n Munch at home games. After public outcry, the club switched back to Cracker Jack. The Cracker Jack Company began advertising on television in 1955. Cracker Jack sponsored CBS Television's On Your Account , which

2772-530: The Dutch , via New Amsterdam in the 17th century. In the 1860s, the snack was still associated with immigrants, unhygienic street vendors, and saloons. Due to loss of business during the Prohibition era (1920–1933), pretzels underwent rebranding to make them more appealing to the public. As packaging revolutionized snack foods, allowing sellers to reduce contamination risk, while making it easy to advertise brands with

2856-497: The Pearl Milling Company brand, which as of 2009 was the top selling line of syrups and pancake mixes within this region. Sabritas and Gamesa are two of PepsiCo's food and snack business lines headquartered in Mexico, and they were acquired by PepsiCo in 1966 and 1990, respectively. Sabritas markets Frito-Lay products in Mexico, including local brands such as Poffets, Rancheritos, Crujitos, and Sabritones. Gamesa

2940-569: The orange juice company Tropicana Products in 1998, and merged with Quaker Oats Company in 2001, adding with it the Gatorade sports drink line and other Quaker Oats brands such as Chewy Granola Bars and Aunt Jemima , among others. In August 2009, PepsiCo made a US$ 7 billion offer to acquire the two largest bottlers of its products in North America: Pepsi Bottling Group and PepsiAmericas . In 2010 this acquisition

3024-503: The 1970s. This represents consumption of roughly 570 calories more per day than U.S. children consumed in the 1970s. PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York , in the hamlet of Purchase . PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo

3108-501: The Hayashida family of Lima in 2009, adding the Karito brand to its product line, including Cuates, Fripapas, and Papi Frits. The company started a new market strategy to sell its Pepsi Cola product in Mexico, stating that about one-third of the population has difficulty pronouncing "Pepsi". With manufacture and sales of its product under the label 'Pécsi', the advertisement campaign features

3192-567: The Mexican soccer celebrity Cuauhtémoc Blanco . In 2009, PepsiCo had previously used the same strategy successfully in Argentina. Pepsico will market and distribute Starbucks products in several Latin American countries for 2016. The division contributed 13 percent of PepsiCo's net revenues in 2015. PepsiCo began to expand its distribution in Europe in the 1980s, and in 2015 it made up 17 percent of

3276-582: The Middle East, and Africa. PepsiCo and its combined subsidiaries employed approximately 263,000 people worldwide as of December 2015. This division contributed 35 percent of PepsiCo's net revenue as of 2015, and involves the manufacture (and in some cases licensing ), marketing and sales of both carbonated and non-carbonated beverages in North America. The main brands distributed under this division include Pepsi , Mountain Dew , Gatorade , 7 Up (outside

3360-685: The Middle Eastern diet for centuries with ancient civilizations taking advantage of them for their health benefits. The health benefits of nuts comes from them being good sources of protein, healthy fats, fibers, vitamins and minerals. Nuts have now become a regular snack with a 119 billion dollar market as of 2022 that is projected to continue growing into 2023. Nuts can be prepared in a variety of ways, such as by roasting them with spices and lemon juice or incorporating them into food and desserts such as baklava , knafeh , and kibbeh . Spreads and dips are eaten with pita bread . The most popular dip in

3444-451: The Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over 1 billion $ each in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries and territories, resulting in annual net revenues of over US$ 70 billion. PepsiCo is the second-largest food and beverage business in

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3528-771: The Russian invasion. In September 2023, the Ukrainian National Agency on Corruption Prevention listed PepsiCo as a “war sponsor” for continuing to operate in Russia and, in particular, paying taxes. The AMESA sector consists of the Africa, Middle East and South Asia regions, and features many leading global and local snack brands including Lay's, Cheetos, and Doritos, along with local favorites such as Chipsy (Egypt), Simba (South Africa) and Kurkure (India and Pakistan), as well as various beverage brands including 7UP, Pepsi, Aquafina, Mtn Dew, Mirinda, and Sting. The AMESA sector covers

3612-456: The Soviet Union. Due to Soviet restrictions on transporting roubles abroad, PepsiCo struck a barter deal whereby Stolichnaya vodka would be exchanged for Pepsi syrup. In 1989, amidst declining vodka sales, PepsiCo bartered for 2 new Soviet oil tankers, 17 decommissioned submarines (for $ 150,000 each), a frigate , a cruiser and a destroyer , which they could in turn sell for non-Soviet currency. The oil tankers were leased out through

3696-497: The Soviet fleet, PepsiCo briefly possessed one of the most powerful navies in the world. In actuality, the only warships acquired by PepsiCo were "small, old, obsolete, unseaworthy vessels". For the fiscal year 2017, PepsiCo reported earnings of US$ 4.857 billion, with an annual revenue of US$ 62.525 billion, an increase of 1.2% over the previous fiscal cycle. PepsiCo's shares traded at over US$ 109 per share, and its market capitalization

3780-539: The Syrian city of Aleppo . Baba ganoush is a spread made from roasted eggplants, olive oil, and other vegetables. The origins of baba ganoush are not clear with many conflicting pieces of evidence pointing to multiple countries of origin. A sweet dip is Ashta, a cream made from milk, rose or orange blossom water, and ghee, which is usually accompanied with honey. Many popular snacks in the Middle East are obtained from street vendors due to low cost and convenience of eating on

3864-755: The U.S.), Tropicana Pure Premium orange juice, Starry , SoBe Lifewater, Tropicana juice drinks, AMP Energy , Naked Juice , and Izze . Aquafina , the company's bottled water brand, is also marketed and licensed through North America Beverages. In 2015, PepsiCo also introduced Stubborn Soda , a line of carbonated beverages without high fructose corn syrup . PepsiCo also has formed partnerships with several beverage brands it does not own, in order to distribute or market them with its own brands. As of 2010, its partnerships include: Starbucks (Frappuccino, DoubleShot, and Iced Coffee), LUnilever 's Lipton licensed brands (Lipton Brisk and Lipton Iced Tea), and Dole (licensed juices and drinks). Frito-Lay North America ,

3948-482: The beverage market, and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 12 years since both companies began to compete. In 2009, The Coca-Cola Company held a higher market share in carbonated soft drink sales within the U.S. In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage market, however, reflecting the differences in product lines between

4032-430: The bottom of a Cracker Jack box." Under Frito-Lay, toy and trinket prizes were replaced with paper prizes displaying riddles and jokes, then temporary tattoos. In 2013, some prizes became codes for people to play "nostalgic" games on the Cracker Jack app through Google Play for Android -powered devices. The announcement was made in 2016 that these gameplays would replace tangible prizes. Snack food A snack

4116-784: The company were: order 100 Tesla Semi trucks, 30 of which have already been received, 40 Ford eTransits trucks for the Dallas - Fort Worth area, as well as the use of renewable energy storage, electric yard tractors BYD , Tesla semitrailers and Peterbilt electric trucks at a factory in Modesto , California . Quaker Foods North America , created following PepsiCo's acquisition of the Quaker Oats Company in 2001, manufactures, markets, and sells Quaker Oatmeal, Rice-A-Roni , Cap'n Crunch , and Life cereals , as well as Near East side dishes within North America. This division also owns and produces

4200-508: The company's global net revenue. Unlike PepsiCo's Americas business segments, both foods and beverages are manufactured and marketed under one umbrella division in this region, known as PepsiCo Europe . The primary brands sold by PepsiCo in Europe include Pepsi-Cola beverages, Frito-Lay snacks, Tropicana juices, and Quaker food products, as well as regional brands unique to Europe such as Walkers crisps , Copella , Paw Ridge, Snack-a-Jack, Duyvis , and others. PepsiCo also produces and distributes

4284-513: The company's total net revenue." Following the 2022 Russian invasion of Ukraine , a number of companies faced growing pressure to halt operations in Russia after not initially doing so. On March 8, 2022, PepsiCo announced in a letter from CEO Laguarta the "suspension of the sale of Pepsi-Cola   ... our global beverage brands in Russia, including 7 Up and Mirinda   ... [and] capital investments and all advertising and promotional activities in Russia." However, PepsiCo maintained it had

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4368-579: The company. The division contributed 23 percent of PepsiCo's net revenue in 2015. Until November 2009, Christopher Furman, President of Ventura Foods Inc., occupied the position of Food Services CEO. In the second half of 2023, Frito-Lay, as part of the PepsiCo Positive initiative, will ship more than 700 electric vehicles (EV) to the US. The company predicts that this measure will reduce greenhouse gas emissions by 7,000 metric tons. Previous measures from

4452-632: The country to switch to Coca-Cola products. On December 2, 2019, PepsiCo acquired the snacks brand, BFY Brands , who were then folded into the Frito-Lay division. In March 2020, PepsiCo announced that it had entered into agreement to acquire Rockstar Energy for US$ 3.85 billion. In January 2021, as a plan to fight global warming, PepsiCo announced that it is planning to achieve net zero greenhouse gas emissions by 2040, knowing that it had already started generating about 57 million metric tonnes of greenhouse gas emissions globally in 2019. On August 3, 2021, PepsiCo announced that they have agreed to sell

4536-577: The early 1960s, Pepsi-Cola's product lines expanded with the creation of Diet Pepsi and purchase of Mountain Dew . In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc. At the time of its foundation, PepsiCo was incorporated under Delaware General Corporation Law and headquartered in Manhattan , New York. The company's h eadquarters were relocated to the present location of Purchase, New York in 1970, and in 1986 PepsiCo

4620-449: The entire African continent. In addition to the production and sales of several worldwide Pepsi-Cola, Quaker Foods, and Frito-Lay beverage and food product lines (including Pepsi and Doritos), this segment of PepsiCo's business markets regional brands such as Mirinda , Kurkure , and Red Rock Deli , among others. While PepsiCo owns its own manufacturing and distribution facilities in certain parts of these regions, more of this production

4704-424: The famous kitchen debate . One of the American products exhibited was Pepsi Cola. After obtaining a photo of then–US vice president Richard Nixon and Soviet premier Nikita Khrushchev sipping Pepsi, PepsiCo executive Donald Kendall was able to capture the attention of the Soviet people, and in 1972 he negotiated a cola monopoly in the USSR and Pepsi became the first US consumer product to be produced and marketed in

4788-469: The go. Many of these snacks consist of a protein with bread. Falafel consists of many little fried balls of ground chickpeas or fava beans with herbs, spices served in pita bread with tahini sauce and a choice of vegetables. Falafel is believed to originate from Egypt around 1000 years ago by Egyptian Copts . Shawarma is served in a similar fashion to falafel, pita bread with sauce and vegetables, but instead prepared by slowly cooking layers of meat on

4872-527: The largest food and beverage company by net revenue. Ramon Laguarta has been the chief executive of PepsiCo since 2018. The company's beverage distribution and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions. Pepsi has been repeatedly criticized by environmentalists for its relationship to negative environmental impacts of agriculture in its supply chain and in its distributing operations, such as palm oil –related deforestation and pesticide use, its use of water resources, and

4956-509: The largest food and beverage company in Russia. In July 2012, PepsiCo announced a joint venture with the Theo Muller Group which was named Muller Quaker Dairy. This marked PepsiCo's first entry into the dairy space in the U.S. The joint venture was dissolved in December 2015. On May 25, 2018, PepsiCo announced that it would acquire fruit and veggie snack maker Bare Foods . It started quarter-owning allMotti in late November 2018 and

5040-437: The lyricist Jack Norworth and composer Albert Von Tilzer , gave Cracker Jack free publicity, with its line: "Buy me some peanuts and Cracker Jack!" In 1922, the name of the Chicago company was changed to The Cracker Jack Company. Cracker Jack's mascots Sailor Jack and his dog Bingo were introduced as early as 1916 and registered as a trademark in 1919. Sailor Jack was modeled after Frederick’s grandson Robert Rueckheim. He

5124-407: The middle east is hummus . Hummus is a blend of chickpeas , tahini , lemon, and garlic usually served with olive oil and paprika on top. Hummus's origins can be traced back to a Syrian cookbook from the 13th century. Other dips are also popularly served such as mouhammara and baba ganoush . Mouhammara is a walnut, tahini, and roasted red pepper dip served with olive oil on top originating from

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5208-501: The negative impacts of its packaging—Pepsi's packaging has consistently been one of the top sources of plastic pollution globally. Similarly public health advocates have criticized Pepsi's high-calorie, poor nutrition product lines along with other popular snack and drink manufacturers. In response PepsiCo has made public comments on its commitment to minimizing their impact but has not released public information documenting progress on most of its public commitments. The soft drink Pepsi

5292-454: The prizes, and a substantial collector's market exists. Until 1937, Cracker Jack toy prizes were made in Japan. They were designed by Carey Cloud from 1938. Many metal toys were also made by TootsieToy , who also made Monopoly game markers. During World War II, the prizes were made of paper. In the 1961 movie Breakfast at Tiffany's , the lead couple goes to Tiffany & Co. where they have

5376-679: The result of a merger in 1961 between the Frito Company and the H.W. Lay Company, produces the top-selling line of snack foods in the U.S. Its main brands in the U.S., Canada, and Mexico include Lay's and Ruffles potato chips; Doritos tortilla chips; Tostitos tortilla chips and dips; Cheetos cheese flavored snacks; Fritos corn chips; Rold Gold pretzels; Sun Chips ; and Cracker Jack popcorn. Products made by this division are sold to independent distributors and retailers, and are transported from Frito-Lay's manufacturing plants to distribution centers, principally in vehicles owned and operated by

5460-403: The same year, slightly more than 60 percent of PepsiCo's beverage sales came from its primary non-carbonated brands, namely Gatorade and Tropicana . PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S. snack food market, accounting for approximately 39 percent of U.S. snack food sales in 2009. One of PepsiCo's primary competitors in the snack food market overall

5544-471: The soda company to a location close to Loft's own facilities in New York City. In 1935, the shareholders of Loft sued Guth for his 91% stake of Pepsi-Cola Company in the landmark case Guth v. Loft Inc. Loft won the suit and on May 29, 1941, formally absorbed Pepsi into Loft, which was then re-branded as Pepsi-Cola Company that same year. Loft restaurants and candy stores were spun off at this time. In

5628-612: The soft drink 7UP in Europe via license agreement. PepsiCo has 3 sites in South Africa (Isando, Parrow, and Prospecton) which produce Lay's and Simba chips. PepsiCo's European presence expanded in Russia in 2009 as the company announced a US$ 1B investment, and with its acquisition of Russian juice and dairy product brand Wimm-Bill-Dann Foods in December 2010 and Lebedyansky juice producer in March 2008. According to Reuters, "PepsiCo reported that in 2017, its Russian operations generated net revenue of US$ 3.23 billion, which made up 5.1 percent of

5712-535: The spread of convenience stores , packaged snack foods became a significantly profitable business. Snack foods are typically designed to be portable, quick, and satisfying. Processed snack foods, as one form of convenience food , are designed to be less perishable, more durable, and more portable than prepared foods. They often contain substantial amounts of sweeteners , preservatives , and appealing ingredients such as chocolate , peanuts , and specially designed flavors (such as flavored potato chips ). Aside from

5796-661: The suit if the farmers grew potatoes for them. A number of Farmers' associations are requesting that the government get involved in the case stating that Pepsi is attempting to intimidate people. After pressure from the public as well as state and national governments, PepsiCo withdrew the lawsuit on May 2, 2019. On October 3, 2019, PepsiCo announced that they would leave Indonesia after terminating their partnership with local distributor PT Anugerah Indofood Barokah Makmur (AIBM). Both companies stopped production of PepsiCo products on October 10. This has resulted in KFC and Pizza Hut chains in

5880-438: The toy gift would no longer be provided and had been replaced with a QR code which can be used to download a baseball-themed game. The origin of sugar-coated popcorn with a mixture of peanuts is unknown, but periodicals document its manufacture and sale in North America as far back as the early 19th century. The Freeport, Illinois Daily Journal newspaper published on January 29, 1857, for example, contains an advertisement by

5964-402: The two companies. As a result of mergers, acquisitions, and partnerships pursued by PepsiCo in the 1990s and 2000s, its business has shifted to include a broader product base, including foods, snacks, and beverages. The majority of PepsiCo's revenues no longer come from the production and sale of carbonated soft drinks. Beverages accounted for less than 50 percent of its total revenue in 2009. In

6048-503: The use of additives , the viability of packaging so that food quality can be preserved without degradation is also important for commercialization. A snack eaten shortly before going to bed or during the night may be called a "bedtime snack", "late night snack", or "midnight snack". Indian snack foods are typically called chaats . Snacks like pani puri and samosas have become popular outside of India. Most traditional snacks are home-made or sold by street vendors. Haldiram's

6132-535: The war and a volatile sugar market in the war's aftermath damaged the company's financial health to such a degree that in 1923, Bradham declared bankruptcy and returned to running pharmacies in North Carolina. On June 8, 1923, the company trademark and secret recipe were purchased by Craven Holding Corporation. In 1931, Roy Megargel, a Wall Street broker, purchased the Pepsi trademark, business, and goodwill from Craven Holding in association with Charles Guth . Guth

6216-455: The world based on net revenue, profit, and market capitalization, behind Nestlé . In 2023, the company's seat in Forbes Global 2000 was 82. PepsiCo's flagship product, Pepsi Cola has been engaged in a rivalry for generations with Coca-Cola ; it is commonly referred to as the cola wars . Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is

6300-485: Was PepsiCo's first owned Tech and Computer Service company. On August 20, 2018, PepsiCo announced that it had entered into agreement to acquire SodaStream . The purchase was completed in December 2018 as part of a strategic plan to steer Pepsi toward offering healthier products. In 2019, PepsiCo sued four small farmers in India US$ 142,000 each for growing a type of potato it says it owns. Pepsi said they would end

6384-578: Was also the president of Loft, Incorporated , a leading candy manufacturer based in Long Island City, New York. Loft ran a network with 115 stores across the Mid Atlantic at the time of Guth's acquisition. Guth used Loft's labs and chemists to reformulate the Pepsi syrup recipe, and he used his position as president of the company to replace Coca-Cola with Pepsi Cola at Loft's shops and restaurants. Guth also used Loft resources to promote Pepsi, and moved

6468-557: Was completed, resulting in the formation of a new wholly owned subsidiary of PepsiCo, Pepsi Beverages Company . In February 2011, the company made its largest international acquisition by purchasing a two-thirds (majority) stake in Wimm-Bill-Dann Foods , a Russian food company that produces milk, yogurt, fruit juices, and dairy products. When it acquired the remaining 23% stake of Wimm-Bill-Dann Foods in October 2011, PepsiCo became

6552-622: Was developed by Caleb Bradham , a pharmacist and businessman from Duplin County, North Carolina . He coined the name "Pepsi-Cola" in 1898 marketing the drink from his pharmacy in New Bern, North Carolina . As his drink gained popularity Bradham founded the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. The company was incorporated under Delaware General Corporation Law in 1919. Bradham's company experienced years of success leading up to World War I . However, sugar rationing during

6636-460: Was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. , PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$ 1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to

6720-498: Was reincorporated in the state of North Carolina . After 39 years trading on the New York Stock Exchange , PepsiCo moved its shares to Nasdaq on December 20, 2017. Between the late-1970s and the mid-1990s, PepsiCo expanded via acquisition of businesses outside of its core focus of packaged food and beverage brands; however it exited these non-core business lines largely in 1997, selling some, and spinning off others into

6804-433: Was televised on 130 stations nationally. Actor Jack Gilford appeared in many television commercials for Cracker Jack from 1960 until 1972, and was most recognized as the "rubber-faced guy on the Cracker Jack commercials" for 12 years. Puppeteer Shari Lewis and her puppet Lamb Chop appeared in Cracker Jack commercials in 1961. A new television ad for Cracker Jack ran during Super Bowl XXXIII on January 31, 1999. It

6888-416: Was the first television advertising for the Cracker Jack brand in 15 years. It introduced the company's new bag packaging, the first time Cracker Jack was made available in something other than the classic Cracker Jack box. Cracker Jack originally included a small "mystery" novelty item referred to as a "Toy Surprise" in each box. The tagline for Cracker Jack was originally "Candy-coated popcorn, peanuts and

6972-458: Was the son of Edward, the eldest of the Rueckheim brothers. Robert died of pneumonia shortly after his image appeared at the age of 7. The sailor boy image acquired such meaning for the founder of Cracker Jack that he had it carved on his tombstone at St. Henry Catholic Cemetery in Chicago; the image, an inset in the stone, is missing. The Cracker Jack Company was purchased by Borden in 1964 after

7056-582: Was valued at over US$ 155.9 billion in September 2018. PepsiCo ranked No. 45 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. PepsiCo's product mix as of 2015 (based on worldwide net revenue) consists of 53 percent foods, and 47 percent beverages. On a worldwide basis, the company's current products lines include several hundred brands that in 2009 were estimated to have generated approximately US$ 108 billion in cumulative annual retail sales . The primary identifier of

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