94-531: In Apple 's macOS operating system, Quartz is the Quartz 2D and Quartz Compositor part of the Core Graphics framework. Quartz includes both a 2D renderer in Core Graphics and the composition engine that sends instructions to the graphics card. Because of this vertical nature, Quartz is often synonymous with Core Graphics . In a general sense, Quartz or Quartz technologies can refer to almost every part of
188-407: A Stanford University MBA student, with an HP Pavilion 8250, in a race to set up their computers. Johann and Brodie finished in 8 minutes and 15 seconds, whereas Adam was still working on it by the end of the commercial. As the prices of flat-screen liquid crystal displays (LCDs) began to fall, Apple conceived of an update to the iMac. Inspired by a sunflower, the iMac G4 put the computer in
282-451: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of
376-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became
470-488: A "headless iMac" but the G4 Mac mini as introduced had lower performance compared to the iMac, which at the time featured a G5 processor. Some third party suppliers such as Other World Computing provide upgrade kits that include specialized tools for working on iMacs. Similarly, though the graphics chipset in some Intel models is on a removable MXM , neither Apple nor third parties have offered retail iMac GPU upgrades, with
564-526: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and
658-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of
752-477: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over
846-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of
940-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled
1034-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by
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#17328580560961128-481: A limited number of models from certain manufacturers were made with these interfaces and often came at a premium price. USB, being cross-platform, has allowed Macintosh users to select from a large selection of devices marketed for the Wintel PC platform, such as hubs , scanners , storage devices , USB flash drives , and mice . After the iMac, Apple continued to remove older peripheral interfaces and floppy drives from
1222-576: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition
1316-790: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize
1410-502: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned
1504-544: A proposition worthwhile. This disparity has become more pronounced after the G4 era since the bottom-end Power Mac G5 (with one brief exception) and Mac Pro models have all been priced in the US$ 1999–2499$ range, while base model Power Macs G4s and earlier were US$ 1299–1799. The current generation iMac has Intel 5th generation i5 and i7 processors, ranging from quad-core 2.7 GHz i5 to a quad-core 3.4 GHz i7 processor, however it
1598-426: A semi-hemispherical base, with the display sitting above it on a stainless steel arm. The arm allowed the display to be easily tilted, rotated, and raised and lowered by a touch. The exuberant colors of the old iMac was replaced by stark white. Ever-increasing screen sizes led Apple to make the iMac G5 a more conservative design, with the components of the computer attached to the back of the display and raised above
1692-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280 million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as
1786-484: A workstation-class version of the computer called the iMac Pro . Apple was facing bankruptcy in the mid-1990s, with its market share cannibalized by Windows-based PCs and Macintosh clones. The company had tried and failed to ship a modern operating system for its hardware. Looking instead for an outside product to acquire, Apple announced its purchase of NexT, Inc. in 1996. Alongside Next's products and software came Steve Jobs , Apple's co-founder who had been ousted from
1880-525: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and
1974-531: Is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04 billion in FY 2024. The company
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#17328580560962068-399: Is the default mode of operation but can be turned off. In Mac OS X 10.4 Tiger , Apple introduced Quartz 2D Extreme, enabling Quartz 2D to offload rendering to compatible GPUs . However, GPU rendering was not enabled by default due to potential video redraw issues or kernel panics . In Mac OS X v10.5 Quartz 2D Extreme was renamed to QuartzGL. The Quartz Compositor is
2162-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company
2256-582: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during
2350-506: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for
2444-527: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler
2538-518: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which
2632-475: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X
2726-512: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of
2820-628: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set
2914-657: The compositing engine used by macOS . In Mac OS X Jaguar and later, the Quartz Compositor can use the graphics accelerator (GPU) to vastly improve composition performance. This technology is known as Quartz Extreme and is enabled automatically on systems with supported graphics cards. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It
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3008-523: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for
3102-469: The iMac G3 had a gumdrop or egg-shaped look, with a CRT monitor, mainly enclosed by a colored, translucent plastic case. The second major revision, the iMac G4 , moved a design with a hemispherical base containing all the main components and an LCD monitor on a freely moving arm attached to it. The third and fourth revisions, the iMac G5 and the Intel iMac , placed all the components immediately behind
3196-563: The iMac Pro , was introduced in 2017. Apple announced a shift from Intel processors to its own Apple Silicon in June 2020. Apple announced redesigned iMacs with a 24-inch display and Apple M1 chip in April 2021. These new models harkened back to the colorful iMac G3s, coming in seven colors. The iMacs were updated in 2023 to use the Apple M3 chip. The original iMac was the first legacy-free PC . It
3290-543: The macOS graphics model from the rendering layer down to the compositor including Core Image and Core Video. Other Apple graphics technologies that use the "Quartz" prefix include these: Quartz 2D is the primary two-dimensional (2D) text and graphics rendering library: It directly supports Aqua by displaying two-dimensional graphics to create the user interface, including on-the-fly rendering and anti-aliasing . Quartz can render text with sub-pixel precision ; graphics are limited to more traditional anti-aliasing, which
3384-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of
3478-399: The "Gold Standard of desktop computing"; Forbes magazine described the original candy-colored line of iMac computers as being an "industry-altering success". The first 24" Core 2 Duo iMac received CNET 's "Must-have desktop" in its 2006 Top 10 Holiday Gift Picks . Apple faced a class-action lawsuit filed in 2008 for allegedly deceiving the public by promising millions of colors from
3572-449: The "iMac" name: it was short, had "Mac" in it, and the "i" prefix suggested the internet. Jobs initially hated it, but the name ultimately stuck. Apple later adopted the 'i' prefix across its consumer hardware and software lines, such as iPod , iBook (later MacBook), iPhone , iPad and various pieces of software such as the iLife , iCloud suite and iWork and the company's media player/store, iTunes . Despite mixed reviews from
3666-547: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple
3760-530: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be
3854-522: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple
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3948-494: The Internet. Since that time, it has remained a primary part of Apple's consumer desktop offerings and evolved through seven distinct forms. The design of the iMac has been seen as both controversial and trendsetting. From its introduction, the computer has eschewed many entrenched legacy technologies, notably becoming an early adopter of the USB port , and removing floppy disk and later optical disc drives. In its original form,
4042-465: The LCD screens of all Mac models while its 20-inch model only held 262,144 colors. This issue arose due to the use of 6-bit per pixel Twisted nematic LCD screens. The case was dismissed on January 21, 2009. While not a criticism of iMac per se , the integrated design has some inherent tradeoffs that have garnered criticism. In The Mythical Midrange Mac Minitower , Dan Frakes of Macworld suggests that with
4136-484: The MacBook Pro and a new iMac, which outwardly looked identical to the iMac G5. Within nine months, Apple had smoothly transitioned the entire Macintosh line to Intel. The Intel-based iMac was redesigned in 2007 with an aluminum enclosure, which was gradually refined and slimmed down in the following years. In 2014, the iMac added high-resolution " retina " 4K and 5K displays, and a more powerful, professional-oriented model,
4230-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched
4324-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after
4418-637: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in
4512-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which
4606-534: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. IMac The iMac is a series of all-in-one computers from Apple Inc. operating on the MacOS . Introduced by Steve Jobs in August 1998 when the company was financially troubled, the computer was an inexpensive, consumer-oriented computer that would easily connect to
4700-410: The company years earlier. Jobs initially was brought on at Apple as an adviser, but Jobs replaced Gil Amelio as interim CEO in 1997 and began a reorganization of the company. He reduced Apple's multitude of confusing computer options to just four: one laptop and one desktop model for consumers, and another laptop and desktop model for professionals. What became the iMac began as Apple's effort to develop
4794-439: The consumer desktop to fill that product gap. Apple's head of design Jony Ive and the rest of the design team developed sketches for a distinctive, all-in-one computer that was to be a legacy-free PC focused on ease of use and internet connectivity. The design team made the new computer colorful and translucent, built around a cathode-ray tube display wrapped in a curved plastic case. Ad agency director Ken Segall suggested
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#17328580560964888-622: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on
4982-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named
5076-484: The decade saw Apple using anodized aluminum; glass; and white, black, and clear polycarbonate plastics among its build materials. Today many PCs are more design-conscious than before the iMac's introduction, with multi-shaded design schemes being common, and some desktops and laptops available in colorful, decorative patterns. Apple's use of translucent, candy-colored plastics inspired similar industrial designs in other consumer products. Apple's later introduction of
5170-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of
5264-500: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as
5358-479: The display in a plastic casing, creating a slim unified design that tilts only up and down on a simple metal base. The fifth, sixth and seventh revisions swapped the plastic enclosure for metal and became progressively thinner over each revision. The most recent revision, the Apple Silicon iMac , uses Apple's own processors (silicon) and is 11.5 millimeters (0.45 in) thick. Between 2017 and 2021, Apple also sold
5452-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing
5546-509: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,
5640-500: The exception of those for the original iMac G3's "mezzanine" PCI slot. Models after iMac G5 (excluding the August 7, 2007, iMac update ) made it difficult for the end-user to replace the hard disk or optical drive, and Apple's warranty explicitly forbids upgrading the socketed CPU. While conceding the possibility of a mini-tower cannibalizing sales from the Mac Pro, Frakes argues there is enough frustration with iMac's limitations to make such
5734-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,
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#17328580560965828-470: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in
5922-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered
6016-400: The iMac occupying the midrange of Apple's product line, Apple has little to offer consumers who want some ability to expand or upgrade their computers, but do not need (or cannot afford) the Mac Pro . For example, iMac's integration of monitor and computer, while convenient, commits the owner to replace both at the same time. For a time before the Mac mini 's introduction, there were rumors of
6110-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,
6204-573: The iPod, iBook G3 (Dual USB), and iMac G4 (all featuring snowy-white plastic), inspired similar designs in other companies' consumer electronics products. The color rollout also featured two distinctive ads: one called 'Life Savers' featured the Rolling Stones song, " She's a Rainbow " and an advertisement for the white version had the introduction of Cream 's " White Room " as its backing track . iMac has received considerable critical acclaim, including praise from technology columnist Walt Mossberg as
6298-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed
6392-557: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that
6486-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118 million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,
6580-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in
6674-481: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in
6768-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,
6862-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He
6956-474: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he
7050-486: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during
7144-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,
7238-448: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had
7332-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at
7426-417: The rest of its product line. Borrowing from the 1997 Twentieth Anniversary Macintosh , the various LCD-based iMac designs continued the all-in-one concept first envisioned in Apple's original Macintosh computer. The successful iMac allowed Apple to continue targeting the Power Macintosh line at the high-end of the market. This foreshadowed a similar strategy in the notebook market when the iMac-like iBook
7520-406: The resting surface with an aluminum foot. By 2005, it had become more and more apparent that IBM's development for the desktop implementation of PowerPC was grinding to a halt. Apple announced at the Worldwide Developers Conference that it would be switching the Macintosh to the x86 architecture and Intel's line of Core processors. The first Intel-equipped Macs were unveiled on January 10, 2006:
7614-478: The tech press, the iMac was a major commercial success at a time when Apple desperately needed a hit product. The iMac ultimately sold more than six million units, being revised multiple times and appearing in 13 different colors and patterns. The iMac was "designed to make it easy for home users to connect to the Internet." A commercial, dubbed "Simplicity Shootout", pitted seven-year-old Johann Thomas and his border collie Brodie, with an iMac, against Adam Taggart,
7708-519: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley
7802-454: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to
7896-475: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted
7990-497: Was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over
8084-539: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased
8178-576: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at
8272-493: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;
8366-480: Was released in 1999. Since then, the company has continued this strategy of differentiating the consumer versus professional product lines. Apple's focus on design has allowed each of its subsequent products to create a distinctive identity. Apple avoided using the beige colors that were then common in the PC industry. The company would later drift from the multicolored designs of the late 1990s and early 2000s. The latter part of
8460-577: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed
8554-545: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced
8648-467: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple
8742-509: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for
8836-482: Was the first Macintosh computer to have a USB port but no floppy disk drive . Subsequently, all Macs have included USB. Via the USB port, hardware makers could make products compatible with both x86 PCs and Macs. Previously, Macintosh users had to seek out certain hardware, such as keyboards and mice specifically tailored for the "old world" Mac's unique ADB interface and printers and modems with MiniDIN-8 serial ports. Only
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