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61-480: Richmond Oval (also known as Hisense Stadium due to naming rights ) is an Australian rules football oval in Richmond , a western suburb of Adelaide , South Australia . It has been the home of South Australian National Football League (SANFL) club West Adelaide for training since 1956 and home games since 1958. Richmond Oval was constructed upon land formerly used for housing that fell into major disrepair during

122-507: A presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or, a title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades

183-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium

244-535: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept

305-516: A packed out 10,000 fans. The ground record crowd was set in 1971 when 20,280 watched an SANFL match between Norwood and its traditional SANFL rivals Port Adelaide . Norwood Oval's dimensions are 165m x 110m, making it the narrowest ground in use in the SANFL. In the 1950s the Norwood Football Club received permission from the then City of Kensington & Norwood to install six light towers at

366-580: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it

427-599: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.

488-583: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses

549-496: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since

610-455: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from

671-668: Is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with

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732-610: Is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently, the Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that

793-467: Is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021, a 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to

854-725: Is not regularly used for cricket during the football off-season. Since 2012 Richmond has played host to the Gridiron Association of South Australia , with the Association's Grand Final played at the venue (the GASA had previously used the nearby Thebarton Oval ). Naming rights The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example,

915-501: Is that there was not enough room for both of these clubs to train even using the practice Adelaide Oval #1. Although the decision to build a football oval was made in 1946, the West Adelaide Football Club did not decide on using it until 1952. After this decision was made, the ground was completely returfed and a grandstand erected, a process which took six years, during which many lower grade games were already played at

976-685: The 2020 AFLW season . Richmond Oval hosted its first senior Interstate match on Saturday 11 May 2013, when South Australia defeated the North East Australian Football League (NEAFL North) 21.14 (140) to 9.4 (58). West Adelaide captain Ryan Ferguson was awarded the Fos Williams Medal as the Croweaters best player. Unlike some other SANFL grounds such as Glenelg , Prospect , Unley and Woodville ovals, Richmond Oval

1037-569: The Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained the naming rights after selling the team) was able to use the same name for

1098-633: The Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after the district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since

1159-570: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it

1220-607: The Great Depression and possessed demand for restoration because of the movement of people from the inner city. West Adelaide had lost the Wayville Showground as their home ground after the 1939 season after it was taken over by the Australian Army due to the outbreak of World War II and had no home ground, instead playing its matches at Adelaide Oval along with South Adelaide . A major problem with this arrangement

1281-580: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of

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1342-584: The New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally, the purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it

1403-654: The Steven F. Udvar-Hazy Center . Walgreen Coast , a portion of the coast of Antarctica , was so named because the Walgreens pharmacy chain sponsored the Byrd Antarctic Expedition . Norwood Oval Adelaide Crows ( AFLW ) (2017–2019, 2021–present ) Norwood Oval (currently known as Coopers Stadium due to sponsorship from the Adelaide-based Coopers Brewery ) is a suburban oval in

1464-552: The Thebarton Oval (the former home ground of West Torrens ) after the oval's six original light towers were replaced with four modern ones by the ground's major tenant, the South Australian Amateur Football League . The light towers were upgraded at Norwood Oval in 2010. The six light towers that had been in place since the 1950s were replaced with four light towers of television standard positioned at

1525-696: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except

1586-567: The "corners" of the oval. The Adelaide Crows women's team played one game at the venue in the AFLW's inaugural 2017 season; the other two games held in Adelaide were played at Thebarton Oval. All three home games held in Adelaide during the 2018 and 2019 seasons were played at Norwood Oval. No AFLW games were held at Norwood Oval in 2020 due to redevelopment works at the ground but the Crows returned to playing

1647-580: The 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as the University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is

1708-557: The Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice is mixed. Naming rights sold to new venues have largely been accepted, especially if

1769-455: The Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed the title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to

1830-578: The Council and the SANFL, including an AU£ 10,000, 10-year loan from the SANFL and another £10,000 loan from a local trading bank to pay for improvements, the ground was gradually developed with improvements including: The ground was officially opened by the Chief Secretary of the South Australian Government , Sir Lyell McEwin in 1958. In its first year, Richmond Oval was such a success that

1891-483: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to

Richmond Oval (South Australia) - Misplaced Pages Continue

1952-647: The SANFL decided to switch its traditional Anzac Day Grand Final rematch from the Adelaide Oval to the ground for 1959 (West Adelaide vs Port Adelaide ). The first game at Richmond saw the Bloods run out 12.11 (83) to 10.13 (73) winners over neighbouring club West Torrens . Richmond Oval has a capacity of 16,500 with seating for up to 2,000 in the B. K. Faehse Stand, named for former club captain Brian Faehse who played 224 games for The Bloods between 1944 and 1956. Faeshe

2013-608: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt

2074-634: The arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to the Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of

2135-672: The buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in the attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call

2196-467: The club's first home game under lights against North Adelaide on 26 March. As of the end of The Bloods 2011 season, ten night games have been held at Richmond Oval with a total attendance of 36,961. Richmond Oval is currently one of five suburban SANFL grounds to offer night football. The others are Norwood Oval ( Norwood ), Elizabeth Oval ( Central District ), Hickinbotham Oval (South Adelaide) and Glenelg Oval (Glenelg) ( Note: Thebarton Oval ,

2257-522: The collapse of the ABL after 1999 and the short lived International Baseball League of Australia (IBLA) which ran from 1999-2000 until the 2002 the Claxton Shield was revived in 2003 with South Australia playing their games at the Thebarton Oval before moving back to Norwood Oval in 2009. In August 2010 it was announced that there would be a new Australian Baseball League and that Norwood Oval would be

2318-459: The distinction of hosting the first SANFL elimination final when home-team Norwood defeated rivals Port Adelaide by six goals. The first semi final was also held at Norwood in 1973 when reigning premiers (and 1972 Champions of Australia North Adelaide ), led by three-time Magarey Medallist Barrie Robran , defeated Norwood in a close match, bringing an end to the Redlegs 1973 season. Norwood Oval

2379-440: The district, the mayor, aldermen, and councillors, and other leading residents. Mr. A. W. Piper, chairman of the committee, asked Lady Smith to declare the recreation ground open for public use. Use of Norwood Oval for football dates back to 1901, the year of its official opening. The first game being Norwood against the newly formed Sturt Football Club on 4 May 1901. A match between Norwood and Port Adelaide in 1906 attracted

2440-560: The early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for

2501-547: The facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in the November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it

Richmond Oval (South Australia) - Misplaced Pages Continue

2562-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example

2623-446: The ground. Originally West Adelaide hoped to start using the ground for SANFL league games in 1956. The Grounds Committee sought an undertaking from the Council to complete the oval and have it ready for that season. Unfortunately the council was not in a financial position to meet the whole burden of this request and as a result, the club had no option but to use the venue only for training purposes that year. After many negotiations with

2684-577: The league, with a team from Major League Baseball . In a massive coup the Giants managed to get themselves affiliated with the 1988 World Series champions the Los Angeles Dodgers with the team receiving 3-4 'import players' a season from the Dodgers Minor League system to complement their array of 'local' talent. During the ABL the Giants never made the ABL's championship series. Following

2745-563: The majority of their games at Norwood Oval in 2021. The oval hosted two senior Australian Football League matches as part of Gather Round in each of 2023 and 2024 . Norwood has also hosted Baseball since 1951 with the South Australian Baseball team being tenants until 1988. Between 1951 and 1988 Norwood Oval hosted the Claxton Shield competition on six occasions ( 1951 , 1956 , 1961 , 1966 , 1971, 1976 and 1981) with

2806-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for

2867-523: The name of Coopers Stadium . The other is the soccer specific Hindmarsh Stadium which also has naming rights sponsorship from Coopers Brewery. On Saturday afternoon 27th April 1901, in the presence of about 900 people, the Norwood Oval was declared open. There was a representative gathering at the opening, including Sir Edwin Smith and Lady Smith, Messrs. P. W. Conybeer and J. Darling, jun. , member for

2928-668: The opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by

2989-526: The outer wing. Richmond's goal to goal, wing to wing dimensions are 170m x 130m. The ground record crowd was set in Round 5 of the 1969 SANFL season when 15,742 saw West Adelaide go down to the Neil Kerley coached Glenelg Tigers 18.18 (126) to 8.9 (57). Kerley had previously spent 10 years playing for Westies, playing 155 games between 1952 and 1963. He also coached West Adelaide to their most recent premiership at

3050-603: The oval has been used for a variety of other sporting and community events including baseball , soccer , rugby league and American football . It is the home ground for the Norwood Football Club ("The Redlegs") in the South Australian National Football League (SANFL) and the primary home ground of the Adelaide Crows in AFL Women's (AFLW). The oval is one of two sporting venues in Adelaide to carry

3111-410: The oval. This allowed Norwood to host not only night football matches but also night baseball. Regular night SANFL night series matches were played at the oval until 1984 when all night games were transferred to the SANFL's own Football Park when construction of light towers at that ground was completed. In 1973, the SANFL introduced a five-team finals series for the first time and Norwood Oval holds

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3172-534: The part time home of Woodville-West Torrens , also has lights for night games .) The oval was used as a venue in the AFL 's 2014 pre-season, the NAB Challenge . On 16 February, the Adelaide Crows defeated Port Adelaide 0.18.11 (119) to 0.9.5 (59) in front of 8,765 fans, the largest attendance at the ground since the 1980s. The Adelaide Football Club 's AFL Women's team will use the venue as their home ground during

3233-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry

3294-435: The time in 1961 and would in fact coach their next premiership in 1983. Originally known as Richmond Oval, it was renamed as a result of sponsorship deals to Broadspectrum Oval in 2006 and then City Mazda Stadium in 2009. Hisense took over naming rights to the venue in 2020. Lights for night games were also installed in time for the 2010 season and have so far been a success for the club with 6,133 fans showing their support for

3355-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled

3416-459: The western end of Norwood , an inner eastern suburb of Adelaide , South Australia . The Oval has a capacity of 10,000 people, with grandstand seating for up to 3,900. Norwood Oval was built in 1901 and began hosting events from that year but was officially opened in 1906 to host football matches. It is owned by Norwood, Payneham & St Peters Council but managed by the Norwood Football Club . Though mainly used for Australian rules football ,

3477-437: The winners being NSW (1951), Victoria (1956 and 1981) and SA (1961, `66, `71 and `76). The original Australian Baseball League (ABL) started in 1989 with Adelaide represented by the Adelaide Giants . The ABL ran from 1989 until it folded in 1999 with the Giants playing all of their home games at Norwood Oval with most being under lights. During their time in the ABL the Giants were affiliated, as were every other team in

3538-700: Was also the scene of Norwood's triumph over East Perth in the 1977 National Football League grand final. Night football returned to Norwood Oval during the early 2000s and Friday-night games at the oval (mostly featuring the Redlegs, although in 2013 Sturt also used the venue for night games after previously using the Adelaide Oval) have been a regular feature of the SANFL ever since. With the popularity of Friday-night matches, other clubs installed lights at their grounds including Elizabeth Oval ( Central District ), Richmond Oval ( West Adelaide ), Hickinbotham Oval ( South Adelaide ) and Glenelg Oval ( Glenelg ). Woodville-West Torrens also played selected night games at

3599-435: Was instrumental in bringing Richmond Oval to life as a volunteer who worked on building the ground and as a driving force behind the scenes as a member of the Grounds Committee to give the club its own home ground for the first time in its 50+ year history. The oval runs north-south with concrete terracing surrounding the entire ground with a grass bank above the south western concrete and also the north-eastern concrete around to

3660-565: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in

3721-426: Was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to the United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of

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