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Apple Industrial Design Group

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Industrial design is a process of design applied to physical products that are to be manufactured by mass production . It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. Industrial manufacture consists of predetermined, standardized and repeated, often automated, acts of replication, while craft -based design is a process or approach in which the form of the product is determined personally by the product's creator largely concurrent with the act of its production.

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62-599: The Apple Industrial Design Group is the industrial design department within Apple Inc. , responsible for creating the physical appearance of all Apple products. The group was established so that Apple could design more in-house products, rather than relying on external design firms. Steve Jobs wanted to be a part of the design process which was not a very practical thing to do when utilizing external design agencies. Having an in-house design group allowed for changes to be made more efficiently, all while making it easier to maintain

124-810: A Bachelor of Industrial Design (B.I.D.), Bachelor of Science (B.Sc) or Bachelor of Fine Arts (B.F.A.). Afterwards, the bachelor programme can be extended to postgraduate degrees such as Master of Design , Master of Fine Arts and others to a Master of Arts or Master of Science . Industrial design studies function and form—and the connection between product, user, and environment. Generally, industrial design professionals work in small scale design, rather than overall design of complex systems such as buildings or ships. Industrial designers don't usually design motors, electrical circuits, or gearing that make machines move, but they may affect technical aspects through usability design and form relationships. Usually, they work with other professionals such as engineers who focus on

186-419: A CAD model. From this the manufacturing process may be modified to improve the product. Product characteristics specified by industrial designers may include the overall form of the object, the location of details with respect to one another, colors , texture, form, and aspects concerning the use of the product . Additionally, they may specify aspects concerning the production process, choice of materials and

248-415: A better quality of life. " Although the process of design may be considered 'creative,' many analytical processes also take place. In fact, many industrial designers often use various design methodologies in their creative process. Some of the processes that are commonly used are user research, sketching, comparative product research, model making, prototyping and testing. These processes are best defined by

310-611: A color that would persist in all Snow White design language products until the introduction of the Apple IIGS in late 1986, which marked a turning point in the unification of Apple products. Apple selected a warm gray color they called "Platinum" for the IIGS and all subsequent desktop computers until the introduction of the iMac in 1998. (A dark gray color was adopted for the PowerBook line of laptops and its peripherals). The original Macintosh

372-521: A complete line of modern furniture, among many other items. Richard Teague , who spent most of his career with the American Motors Corporation , originated the concept of using interchangeable body panels so as to create a wide array of different vehicles using the same stampings. He was responsible for such unique automotive designs as the Pacer , Gremlin , Matador coupe , Jeep Cherokee , and

434-530: A design in use to this day. Schreckengost also founded The Cleveland Institute of Art's school of industrial design. Oskar Barnack was a German optical engineer, precision mechanic, industrial designer, and the father of 35mm photography. He developed the Leica , which became the hallmark for photography for 50 years, and remains a high-water mark for mechanical and optical design. Charles and Ray Eames were most famous for their pioneering furniture designs, such as

496-489: A first drop in filings since 2014. The Hague System for the International Registration of Industrial Designs provides an international mechanism that secures protection of up to 100 designs in multiple countries or regions, through a single international application. International design applications are filed directly through WIPO . The domestic legal framework of each designated contracting party governs

558-526: A loose band of in-house designers, among them Bill Dresselhaus—responsible for the Lisa—and Rob Gemmell—responsible for the Apple IIe and Apple IIc . It was from this group that a project called " Snow White " emerged. The importance that Jobs put on appearance led to a desire to begin the search for a "world-class" designer or design team to give Apple a unique and uniform design language. It

620-479: A mix of both. It can be influenced by factors as varied as materials , production processes , business strategy , and prevailing social, commercial, or aesthetic attitudes. Industrial design, as an applied art , most often focuses on a combination of aesthetics and user-focused considerations, but also often provides solutions for problems of form, function, physical ergonomics , marketing, brand development, sustainability, and sales. For several millennia before

682-402: A procedure for an international registration exists. An applicant can file for a single international deposit with WIPO or with the national office in a country party to the treaty. The design will then be protected in as many member countries of the treaty as desired. In 2022, about 1.1 million industrial design applications were filed worldwide. This represents a decrease of 3% on 2021, marking

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744-626: A significant number of household items, such as chairs, stools, lamps, a tea-cart, and vases. Raymond Loewy was a prolific American designer who is responsible for the Royal Dutch Shell corporate logo, the original BP logo (in use until 2000), the PRR S1 steam locomotive, the Studebaker Starlight (including the later bulletnose), as well as Schick electric razors, Electrolux refrigerators, short-wave radios, Le Creuset French ovens, and

806-477: Is a strategic problem-solving process that drives innovation, builds business success and leads to a better quality of life through innovative products, systems, services and experiences." An extended version of this definition is as follows: "Industrial Design is a strategic problem-solving process that drives innovation, builds business success and leads to a better quality of life through innovative products, systems, services and experiences. Industrial Design bridges

868-583: Is effectively defined by credentials and/or licensure required to engage in the practice of engineering. "Industrial design" as such does not overlap much with the engineering sub-discipline of industrial engineering , except for the latter's sub-specialty of ergonomics . At the 29th General Assembly in Gwangju, South Korea, 2015, the Professional Practise Committee unveiled a renewed definition of industrial design as follows: "Industrial Design

930-541: Is often difficult to describe to non-designers because the meaning accepted by the design community is not made of words. Instead, the definition is created as a result of acquiring a critical framework for the analysis and creation of artifacts. One of the many accepted (but intentionally unspecific) definitions of design originates from Carnegie Mellon's School of Design : "Everyone designs who devises courses of action aimed at changing existing situations into preferred ones." This applies to new artifacts, whose existing state

992-625: Is the final model of the original "compact" family of Macintosh computers, and was replaced by the larger-display Macintosh LC 500 series and Power Macintosh 5200 LC . The Color Classic has a Motorola 68030 CPU running at 16 MHz and has a logic board similar to the Macintosh LC II . Like the Macintosh SE and SE/30 before it, the Color Classic has a single expansion slot: an LC-type Processor Direct Slot (PDS), incompatible with

1054-457: Is undefined, and previously created artifacts, whose state stands to be improved. Industrial design can overlap significantly with engineering design , and in different countries the boundaries of the two concepts can vary, but in general engineering focuses principally on functionality or utility of products, whereas industrial design focuses principally on aesthetic and user-interface aspects of products. In many jurisdictions this distinction

1116-603: The Eames Lounge Chair Wood and Eames Lounge Chair . Other influential designers included Henry Dreyfuss , Eliot Noyes , John Vassos , and Russel Wright . Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. German industrial designer Luigi Colani , who designed cars for automobile manufacturers including Fiat , Alfa Romeo , Lancia , Volkswagen , and BMW ,

1178-664: The Italian Renaissance . In the 17th century, the growth of artistic patronage in centralized monarchical states such as France led to large government-operated manufacturing operations epitomized by the Gobelins Manufactory , opened in Paris in 1667 by Louis XIV . Here teams of hundreds of craftsmen, including specialist artists, decorators and engravers, produced sumptuously decorated products ranging from tapestries and furniture to metalwork and coaches , all under

1240-540: The Macintosh Colour Classic in PAL regions) is a personal computer designed, manufactured and sold by Apple Computer, Inc. from February 1993 to May 1995 (up to January 1998 in PAL markets). It has an all-in-one design, with a small, integrated 10″ Sony Trinitron display at 512 × 384 pixel resolution. The display is capable of supporting up to thousands of colors with a video memory upgrade. The Color Classic

1302-775: The Apple Desktop Bus Mouse II (M2706). A slightly updated model, the Color Classic II, featuring the Macintosh LC 550 logic board with a 33 MHz processor, was released in Japan, Canada and some international markets in 1993, sometimes as the Performa 275. Both versions of the Color Classic have 256 KB of onboard VRAM, expandable to 512 KB by plugging a 256 KB VRAM SIMM into the onboard 68-pin VRAM slot. The name "Color Classic"

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1364-647: The MacBook Pro and Mac Pro. However, more recent revisions of the iMac, iPad, iPhone, and iPod lines have adopted the aluminum of the professional line with sleek black elements. Apple developed a unibody water-milling process to achieve sharp lines and graceful curves as well as end-to-end structural stability from their aluminum products. Both looks often use basic rectilinear forms modified with slight contours and rounded edges. in 2019, Jonathan Ive left Apple, and started his new design office LoveFrom with longtime collaborator Marc Newson . Following Ive's departure, there

1426-652: The Macintosh, it wasn't until the Apple IIc , designed with Rob Gemmell, that Apple would first introduce the new design language. From the introduction of the Apple II through the Macintosh Plus , Apple's products favored a beige-like color scheme of differing shades. The Apple IIc was the first to introduce a product with a lighter, creamy off-white color, known in-house as "Fog" (though Esslinger originally argued for bright white),

1488-570: The Macintoshes in time for the design award consideration. Esslinger would not make the same mistake with the SE and ultimately received the recognition denied Manock, which often led to Esslinger being credited with the original design of the Macintosh, a perception Esslinger and Frog Design always corrected. However, by the end of 1985, Steve Jobs resigned from Apple and Hartmut Esslinger and his Frog Design team followed, later working with Jobs at NeXT . By

1550-690: The National Association of Schools of Art and Design (NASAD). Of course, engineering education requires heavy training in mathematics and physical sciences, which is not typically required in industrial design education. Most industrial designers complete a design or related program at a vocational school or university. Relevant programs include graphic design , interior design, industrial design, architectural technology, and drafting . Diplomas and degrees in industrial design are offered at vocational schools and universities worldwide. Diplomas and degrees take two to four years of study. The study results in

1612-565: The SE slots. This was primarily intended for the Apple IIe Card (the primary reason for the Color Classic's switchable 560 × 384 display, essentially quadruple the IIe's 280 × 192 High-Resolution graphics ), which was offered with education models of the LCs. The card allowed the LCs to emulate an Apple IIe . The combination of the low-cost color Macintosh and Apple IIe compatibility was intended to encourage

1674-639: The USA's first industrial design degree programs in 1934 at Carnegie Institute of Technology . Product design and industrial design overlap in the fields of user interface design , information design , and interaction design . Various schools of industrial design specialize in one of these aspects, ranging from pure art colleges and design schools (product styling), to mixed programs of engineering and design, to related disciplines such as exhibit design and interior design , to schools that almost completely subordinated aesthetic design to concerns of usage and ergonomics,

1736-454: The all-in-one format and top-mounted handle. The successive design language adopted by Apple can be split into two aspects: a white or black color scheme, usually with a glossy texture and plastic cases; and a bead blasted aluminum and glass look. The former was exclusively used for consumer products, such as the MacBook and iPod, while the latter was mainly used in professional products such as

1798-402: The appointment of designer Jonathan Ive (who had been working for Apple since 1992) as senior vice president of industrial design, ushered in a new era for Apple's design, drawing heavily on the design philosophy of Dieter Rams for Braun, and adding vibrant color and translucent details. The launch of the iMac in 1998 also drew on some of the iconic elements of the original Macintosh, such as

1860-458: The complete interior of the Eagle Premier . Milwaukee's Brooks Stevens was best known for his Milwaukee Road Skytop Lounge car and Oscar Mayer Wienermobile designs, among others. Viktor Schreckengost designed bicycles manufactured by Murray bicycles for Murray and Sears, Roebuck and Company. With engineer Ray Spiller, he designed the first truck with a cab-over-engine configuration,

1922-541: The creation of a shape, configuration or composition of pattern or color, or combination of pattern and color in three-dimensional form containing aesthetic value. An industrial design can be a two- or three-dimensional pattern used to produce a product, industrial commodity or handicraft. Under the Hague Agreement Concerning the International Deposit of Industrial Designs , a WIPO -administered treaty,

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1984-549: The creative supervision of the King's leading artist Charles Le Brun . This pattern of large-scale royal patronage was repeated in the court porcelain factories of the early 18th century, such as the Meissen porcelain workshops established in 1709 by the Grand Duke of Saxony , where patterns from a range of sources, including court goldsmiths, sculptors, and engravers, were used as models for

2046-449: The design protection provided by the resulting international registrations. The Hague System does not require the applicant to file a national or regional design application. in 2019 in 2020 in 2021 in 2022 in 2023 A number of industrial designers have made such a significant impact on culture and daily life that their work is documented by historians of social science. Alvar Aalto , renowned as an architect , also designed

2108-455: The early 16th century led to the emergence in Italy and Germany of pattern books : collections of engravings illustrating decorative forms and motifs which could be applied to a wide range of products, and whose creation took place in advance of their application. The use of drawing to specify how something was to be constructed later was first developed by architects and shipwrights during

2170-591: The early 1990s, Apple discovered that the Snow White language that had served them so well through the 80s was being copied by its generic IBM PC competitors, causing Apple to lose some of its unique identity. With the move away from Frog Design, Apple chose to bring all industrial design in-house by creating the Apple Industrial Design Group, headed by Robert Brunner except for portable computer devices design projects led by Kazuo Kawasaki . Though many of

2232-518: The education market's transition from Apple II models to Macintoshes. Other cards, such as CPU accelerators, Ethernet and video cards were also made available for the Color Classic's Processor Direct Slot. The Color Classic shipped with the Apple Keyboard known as an Apple Keyboard II (M0487) which featured a soft power switch on the keyboard itself. The mouse supplied was the Apple Mouse known as

2294-436: The emotional attachment of the user. These values and accompanying aspects that form the basis of industrial design can vary—between different schools of thought, and among practicing designers. Industrial design rights are intellectual property rights that make exclusive the visual design of objects that are not purely utilitarian. A design patent would also be considered under this category. An industrial design consists of

2356-559: The gap between what is and what's possible. It is a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, system, service, experience or a business, better. At its heart, Industrial Design provides a more optimistic way of looking at the future by reframing problems as opportunities. It links innovation, technology, research, business and customers to provide new value and competitive advantage across economic, social and environmental spheres. Industrial Designers place

2418-484: The human in the centre of the process. They acquire a deep understanding of user needs through empathy and apply a pragmatic, user centric problem solving process to design products, systems, services and experiences. They are strategic stakeholders in the innovation process and are uniquely positioned to bridge varied professional disciplines and business interests. They value the economic, social and environmental impact of their work and their contribution towards co-creating

2480-444: The industrial design team reporting into her. Industrial design All manufactured products are the result of a design process, but the nature of this process can vary. It can be conducted by an individual or a team, and such a team could include people with varied expertise (e.g. designers, engineers, business experts, etc.). It can emphasize intuitive creativity or calculated scientific decision-making , and often emphasizes

2542-548: The industrial designer Joseph Claude Sinel in 1919 (although he himself denied this in interviews), but the discipline predates 1919 by at least a decade. Christopher Dresser is considered among the first independent industrial designers. Industrial design's origins lie in the industrialization of consumer products. For instance, the Deutscher Werkbund (a precursor to the Bauhaus founded in 1907 by Peter Behrens and others)

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2604-454: The industrial designers and/or other team members. Industrial designers often utilize 3D software, computer-aided industrial design and CAD programs to move from concept to production. They may also build a prototype or scaled down sketch models through a 3D printing process or using other materials such as paper, balsa wood, various foams, or clay for modeling. They may then use industrial CT scanning to test for interior defects and generate

2666-457: The instruction of draftsmen employed in preparing patterns for the silk manufacture. It has been much more successful than the Paris school; and having been disorganized by the revolution, was restored by Napoleon and differently constituted, being then erected into an Academy of Fine Art: to which the study of design for silk manufacture was merely attached as a subordinate branch. It appears that all

2728-434: The mechanical and other functional aspects of the product, assuring functionality and manufacturability, and with marketers to identify and fulfill customer needs and expectations. Industrial design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer. Design, itself,

2790-417: The mid 18th century. The rise of industrial manufacture changed the way objects were made, urbanization changed patterns of consumption , the growth of empires broadened tastes and diversified markets, and the emergence of a wider middle class created demand for fashionable styles from a much larger and more heterogeneous population. The first use of the term "industrial design" is often attributed to

2852-520: The new designs reflected the legacy of Esslinger's Snow White language, the new design group began to rapidly move in its direction, which can be clearly seen in landmark products of the Espresso language such as the Macintosh Color Classic . The list of innovative designs which clearly defined Apple products in the marketplace continued through the 90s. The return of Steve Jobs in 1997 along with

2914-436: The onset of industrialization , design, technical expertise, and manufacturing was often done by individual crafts people , who determined the form of a product at the point of its creation, according to their own manual skill, the requirements of their clients, experience accumulated through their own experimentation, and knowledge passed on to them through training or apprenticeship . The division of labour that underlies

2976-432: The practice of industrial design did have precedents in the pre-industrial era. The growth of trade in the medieval period led to the emergence of large workshops in cities such as Florence , Venice , Nuremberg , and Bruges , where groups of more specialized craftsmen made objects with common forms through the repetitive duplication of models which defined by their shared training and technique. Competitive pressures in

3038-424: The purpose of examining the state of schools of design in those countries, will be fresh in the recollection of our readers. His report on this subject was ordered to be printed some few months since, on the motion of Mr. Hume; and it is the sum and substance of this Report that we are now about to lay before our own especial portion of the reading public. The school of St. Peter, at Lyons, was founded about 1750, for

3100-566: The secrecy of upcoming projects. Apple Industrial Design was established in April 1977 when Steve Jobs hired Jerry Manock to design the Apple II housing. Jobs was obsessed with design and style, rumored to linger over appliances at Macy's for inspiration. Jobs and Manock set about establishing the design language that would be used by Apple for its first 10 years. In addition to the Apple II, Manock came to manage Apple Design Guild which consisted of

3162-486: The so-called functionalist school. Except for certain functional areas of overlap between industrial design and engineering design, the former is considered an applied art while the latter is an applied science. Educational programs in the U.S. for engineering require accreditation by the Accreditation Board for Engineering and Technology (ABET) in contrast to programs for industrial design which are accredited by

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3224-764: The students who entered the school commence as if they were intended for artists in the higher sense of the word and are not expected to decide as to whether they will devote themselves to the Fine Arts or to Industrial Design, until they have completed their exercises in drawing and painting of the figure from the antique and from the living model. It is for this reason, and from the fact that artists for industrial purposes are both well-paid and highly considered (as being well-instructed men), that so many individuals in France engage themselves in both pursuits. The Practical Draughtsman's Book of Industrial Design by Jacques-Eugène Armengaud

3286-562: The vessels and figurines for which it became famous. As long as reproduction remained craft-based, however, the form and artistic quality of the product remained in the hands of the individual craftsman, and tended to decline as the scale of production increased. The emergence of industrial design is specifically linked to the growth of industrialization and mechanization that began with the Industrial Revolution in Great Britain in

3348-517: The way the product is presented to the consumer at the point of sale . The inclusion of industrial designers in a product development process may lead to added value by improving usability , lowering production costs, and developing more appealing products. Industrial design may also focus on technical concepts, products, and processes. In addition to aesthetics , usability, and ergonomics , it can also encompass engineering, usefulness, market placement, and other concerns—such as psychology, desire, and

3410-403: Was Manock's suggestion that it be made a contest. The company proceeded to solicit designers from the pages of magazines. It was out of this contest that Hartmut Esslinger and his team at Frog Design came to Apple and created a unique design language that took the project's code name and helped establish Apple with a serious corporate image . Though Esslinger originally created a design for

3472-592: Was a state-sponsored effort to integrate traditional crafts and industrial mass-production techniques, to put Germany on a competitive footing with Great Britain and the United States. The earliest published use of the term may have been in The Art-Union , 15 September 1840. Dyce's Report to the Board of Trade, on Foreign Schools of Design for Manufactures. Mr. Dyce's official visit to France, Prussia, and Bavaria, for

3534-588: Was also known to the general public for his unconventional approach to industrial design. He had expanded in numerous areas ranging from mundane household items, instruments and furniture to trucks, uniforms and entire rooms. A grand piano created by Colani, the Pegasus , is manufactured and sold by the Schimmel piano company. Many of Apple 's recent products were designed by Sir Jonathan Ive . Macintosh Color Classic The Macintosh Color Classic (sold as

3596-474: Was designed by Jerry Manock and Terry Oyama with guidance from Steve Jobs. In doing so, they unwittingly created an enduring iconic design. Though variously redressed in "Snow White" details (such as the Macintosh SE ), all the way to the translucent iMac, there is a legacy imparted by the original Macintosh design. Having worked 90-hour weeks, Manock and the rest of the Mac team were exhausted, and he failed to register

3658-559: Was not printed directly on the front panel, but on a separate plastic insert. This enabled the alternative spelling "Colour Classic" and "Colour Classic II" to be used in appropriate markets. Powered by a Motorola 68030 processor, the Color Classic can only go up to Mac OS 7.6.1. However, some Color Classic users upgraded their machines with motherboards from Performa/LC 575 units ("Mystic" upgrade), while others have put entire Performa/LC/Quadra 630 or successor innards into them ("Takky" upgrade). Another common modification to this unit

3720-515: Was printed in 1853. The subtitle of the (translated) work explains, that it wants to offer a "complete course of mechanical, engineering, and architectural drawing." The study of those types of technical drawing, according to Armengaud, belongs to the field of industrial design. This work paved the way for a big expansion in the field of drawing education in France, the United Kingdom, and the United States. Robert Lepper helped to establish one of

3782-483: Was significant turnover in the design group and its leadership. Evans Hankey took over as head of hardware design in June 2019 and later held the role of vice president of industrial design, but on October 21, 2022, Apple announced that she would depart the company. The design team began reporting directly into Chief Operating Officer Jeff Williams ; in 2024, Molly Anderson was named as the industrial design leader, with most of

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3844-526: Was to change the display to allow 640 × 480 resolution, which was a common requirement for many programs (especially games ) to run. With the Mystic mod, the Color Classic uses the motherboard of the Macintosh LC 575 which has a Motorola 68LC040 CPU (at a speed of 33 MHz instead of 25 MHz) and is pin compatible with the Color Classic. A Color Classic with the Mystic upgrade can go up to Mac OS 8.1 (Mac OS 8.6 and newer require PowerPC processors). With

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