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112-428: Every Apple Display , Apple TV , Apple Watch , iPad , iPod , iPhone , HomePod , Mac , and AirPods comes with complimentary telephone technical support and a limited warranty from Apple. AppleCare extends the service coverage by two or three years (depending on the device) from the purchase date, and provides one-stop service and support from Apple experts. Customers can elect to continue their AppleCare coverage on

224-451: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of

336-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became

448-526: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and

560-478: A 17″ Diamondtron and a 21″ Trinitron CRT, both driven by an LG -Manufactured chassis. The 17″ displays were notorious for faulty flybacks and failing in a manner that could destroy the monitor and catch fire. It's also reported that these monitors can destroy GPUs , and sometimes the entire computer. The last Apple external CRT display was introduced in 2000 along with the Power Mac G4 Cube . Both it and

672-582: A 4th generation flat-screen CRT and was discontinued in 2006. The fourth generation of displays were introduced simultaneously with the Blue & White Power Macintosh G3 in 1999, which included the translucent plastics of the iMac (initially white and blue "blueberry", then white and grey "graphite" upon the introduction of the Power Mac G4). The displays were also designed with same translucent look. The "Apple Studio Display" series of CRT displays were available in

784-401: A MacBook computer or Apple displays extends both support and hardware to three years. Additionally, buying AppleCare for iPods and other iOS devices can extend both support and hardware to two years. AppleCare also includes an express replacement service for iPad and iPhone. AppleCare insures against accidental damage, unlike the statutory warranty. As of October 2023, Theft and loss coverage

896-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of

1008-399: A backlit LCD. The PowerBook and MacBook series would continue to use LCD displays, following an industry-wide evolution from black-and-white to grayscale to color and ranging from 9″ to 17″. Two primary technologies were used, active matrix (higher quality and more expensive) and passive matrix displays (lower quality and cheaper). By 1998 all laptops would use active-matrix color LCDs, though

1120-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of

1232-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled

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1344-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by

1456-455: A minimum of two years warranty on hardware defects that existed at time of purchase, which overlaps the benefits of AppleCare. This effectively means that, in certain countries in the EU, AppleCare still offers phone and online support for ninety days on all devices. In most countries, the onus under the EU law is on the merchant to establish that a hardware defect did not exist at time of purchase for

1568-410: A monthly basis upon the expiration of their initial plan. AppleCare is sold by Apple and its authorized resellers. It can be attached, via the serial number, to devices at the time of purchase, or up to thirty or sixty days (depending on location) post-purchase. For all hardware devices, following the included ninety-day telephone and online support, and one-year hardware warranty, buying AppleCare for

1680-576: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition

1792-466: A picture to a display of this resolution. Initially, the only graphics cards that could power the new 30″ display were the Nvidia GeForce 6800 DDL series, available in both GT and Ultra forms. The DDL suffix signified the dual-link DVI capability. The less expensive of the two cards retailed for US$ 499, raising the net cost of owning and using the display to nearly $ 3,800. Later graphics options included

1904-790: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize

2016-502: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned

2128-445: A series of monochrome displays for the Macintosh, the 20″ Macintosh Two Page Monochrome Display which could display two pages side by side, the 15″ Macintosh Portrait Display with a vertical orientation to display one page, and the 12″ High-Resolution Monochrome Monitor. In 1990, two 12″ displays were introduced for the low end, a 640×480 monochrome model and a 512×384 color model (560×384 for compatibility with Apple IIe Card ), meant for

2240-560: A stolen or lost device, the customer's Find My feature needs to be active. Customers who purchase AppleCare with any Mac computer are also automatically entitled to receive coverage for some other related Apple accessories. Along with coverage for the MacBook, any additional Apple display purchased at the same time as a Macbook device is covered. In some countries or territories where there are no local Apple offices, such as parts of Latin America,

2352-501: A striped look on the bezel, similar to previous Studio Displays and iMacs. In December, the colors of the 15″ display were changed to "graphite" to match the new Power Mac G4s, and the input was changed from VGA to DVI, the audio and video features dropped, and the ADB functionality replaced by a two-port USB hub. In 2000 the 22″ Cinema Displays switched to the ADC interface, and the 15″ Studio Display

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2464-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280   million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3   billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as

2576-500: A wireless router and introduced a repair program. In May 2019, the 21.5-inch model was discontinued and replaced with a 23.7-inch 3840x2160 model (24MD4KL-B) which added Thunderbolt 3 connectivity, auto-brightness, and increased the power output to 85W. In July 2019, the 27-inch model (27MD5KL-B, 27MD5KB-B) was updated with USB-C video input, adding compatibility with the 3rd generation iPad Pro at 4K resolution , auto-brightness, and increased power output to 94W. Apple stopped selling

2688-522: Is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It

2800-525: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and

2912-614: Is capable of running a 30″ Cinema Display and another 23″ display simultaneously. The original Mac Pro was also available with both the ATI Radeon X1900XT card and the NVIDIA Quadro FX 4500 as build-to-order options. The X1900XT and FX 4500 are each capable of driving two 30″ Cinema Displays. With the introduction of the Unibody MacBook family, Apple introduced the 24-inch LED Cinema Display, its first desktop display to use

3024-681: Is provided in Australia, Austria, Chile, Denmark, Finland, France, Germany, Italy, Ireland, Japan, the Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, and the United States. AppleCare with Theft and Loss includes up to two incidents of accidental damage, theft or loss coverage at a reduced cost to the end consumer. Currently Theft and Loss coverage is unavailable in some parts of Europe, South America, Asia Pacific, Africa, North America (Canada) or Antarctica. To be able to claim on

3136-633: Is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 , is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless,

3248-582: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during

3360-496: The Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over a decade. In the 1990s, Apple lost considerable market share in the personal computer industry to

3472-727: The Macintosh LC . These were succeeded by the Macintosh Color Display series in 1992, which came in 14", 16" and 20" models, with resolutions of 640×480, 832×624, and 1152×870 respectively. There was also the Apple Performa Plus Display (a low-end Goldstar-built 14″ display with 640×480 resolution) for the Macintosh Performa series and the Apple Color Plus 14″ Display. The third generation of displays marked

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3584-506: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for

3696-540: The NVIDIA Quadro FX 4500 ; the card included two dual-link DVI connectors which allowed a Power Mac G5 to run two 30″ Cinema Displays simultaneously with the total number of pixels working out to 8.2 million. In 2006 along with the introduction of the Mac Pro , Apple lowered the price of the 30″ Cinema Display to US$ 1999. The Mac Pro featured an NVIDIA GeForce 7300GT as the graphics card in its base configuration which

3808-504: The Newton products and eMate portables would continue to use black and white LCDs. Apple's current MacBook portable displays include LED backlighting and support either 2560×1600 or 2880×1800 pixel resolutions depending on screen size. The iPod series used black-and-white or color LCDs, the iPhone line uses LCD and OLED displays, and the Apple Watch uses OLED. In 1997, Apple released

3920-527: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler

4032-518: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which

4144-683: The Pro Display XDR was introduced, however it was expensive and targeted for professionals. In March 2022, the Studio Display was launched as a consumer-targeted counterpart. These are currently the only Apple-branded displays available. In the beginning (throughout the 1970s), Apple did not manufacture or sell displays of any kind, instead recommending users plug-into their television sets or (then) expensive third party monochrome monitors . However, in order to offer complete systems through its dealers, Apple began to offer various displays including

4256-475: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X

4368-512: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of

4480-580: The Twentieth Anniversary Macintosh (TAM), its first all-in-one desktop with an LCD display. Drawing heavily from PowerBook technology, the TAM featured a 12.1″ active matrix LCD capable of displaying up to 16 bit color at 800×600. While Apple chose to retain traditional and cheaper CRTs for its all-in-one desktop line for the next 4 years, the TAM is undoubtedly the predecessor for the successful LCD-based iMac line of all-in-one desktops starting with

4592-574: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set

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4704-523: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for

4816-513: The iMac G4 released in 2002. A substantial upgrade over the TAM, it contained a 15″ LCD supporting up to 1024×768 resolution. It was followed by a 17″ and 20″ models boasting resolution of up to 1680 × 1050. In 2005, the iMac G5 dropped the 15″ configuration and in 2007, the new iMac dropped the 17″ and added a 24″ to the line-up, further boosting resolution to 1920 x 1200. In October 2009, new iMac models moved to 16:9 aspect ratio screens at 21.5 and 27 inches. The first desktop color flat-panel

4928-467: The iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as

5040-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of

5152-623: The "AppleCare Extended Service" product is available in place of the AppleCare product. This offers the same hardware warranty, but without phone and online support. On March 15, 2013, China Central Television aired a program for the World Consumer Rights Day. The program criticized the issue associated with Apple warranty issues in China. The report said, an iPhone always gets an old back cover when being repaired in China. It also states that

5264-550: The 1981 Monitor ///, which they manufactured in-house and paired perfectly with the Apple ///. Apple then went on to supply a rebadged third party manufactured monitor that paired perfectly with the Apple //e, the Monitor //. Apple's manufacture history of CRT displays began in 1980, starting with the Monitor /// that was introduced alongside and matched the Apple III business computer. It

5376-547: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple

5488-591: The 27-inch model also includes a 1080p FaceTime-compatible camera. Like previous Apple displays, there are no physical buttons on the display, and brightness and speaker volume are controlled by a connected computer. Reviews of the UltraFine displays praised their image and sound quality and macOS integration, but criticized their design, build quality, and lack of cable management and USB-A ports. LG acknowledged that early production 5K models lacked shielding for radio interference and could become inoperable if placed near

5600-523: The 27-inch provides up to 85W. The 21.5-inch is compatible with all Macs with a USB-C port, while the 27-inch version can only be used natively at full resolution with Macs with Thunderbolt 3 , which includes all Macs with USB-C except the Retina MacBook . The 27-inch model is compatible with older Thunderbolt 2-equipped Macs using an adapter, but is limited to displaying their maximum output resolution. Both models include integrated stereo speakers, while

5712-530: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be

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5824-471: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple

5936-518: The Apple Studio Display at the March 2022 Apple Special Event. It features a 27-inch, 5K Retina monitor, with 5120-by-2880 resolution at 218 pixels per inch, 600 nits brightness, wide color (P3), and True Tone technology. Apple has employed a large number of display connector designs over the years: Additionally, various Apple computers have been able to output: Apple Inc. Apple Inc.

6048-713: The Apple Thunderbolt Display, replacing the Mini DisplayPort and USB connector with a Thunderbolt plug for display and data. A Gigabit Ethernet port, a FireWire 800 port and a Thunderbolt 2 port were added as well, and the iSight camera was upgraded with a 720p FaceTime camera. On June 23, 2016, Apple announced it had discontinued the Thunderbolt Display, ending Apple's production of standalone displays. After Apple discontinued production of standalone displays in 2016, they partnered with LG to design

6160-524: The IIc's portability (see Apple IIc Portability enhancements ). This monochrome display was capable of 80 columns by 24 lines, as well as double hi-res graphics, but had an odd aspect ratio (making images look vertically squished) and required a very strong external light source, such as a desk lamp or direct sunlight to be used. Even then it had a very poor contrast overall and was quite expensive (US$ 600), contributing to its poor sales and consequently it dropping from

6272-654: The Italian agency Apple only disclosed its own standard one-year warranty and offered to sell customers AppleCare for one additional year instead of abiding by the law. The agency fined Apple €400,000 for failing to disclose the legally mandated two-year warranty and €500,000 for selling overlapping AppleCare coverage. Apple displays Apple Inc. has sold a variety of LCD and CRT computer displays since introducing their first display in 1980. Apple paused production of their own standalone displays in 2016 and partnered with LG to design displays for Macs . In June 2019,

6384-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched

6496-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5   million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after

6608-637: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in

6720-515: The UltraFine line, with a 21.5-inch 4096x2304 display (22MD4KA-B) and 27-inch 5120x2880 display (27MD5KA-B), released in November 2016 alongside the Thunderbolt 3 -enabled MacBook Pro . Both displays use a USB-C connector, with the 27-inch version integrating Thunderbolt 3 connectivity. On the rear of the displays is a three port USB-C hub. The 21.5-inch version provides up to 60W charging power, while

6832-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which

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6944-573: The coloring was changed to match the blue and white of the new Power Macintosh G3s, and the connector changed to DE-15 VGA . The 22″ widescreen Apple Cinema Display was introduced in August 1999, simultaneously with the Power Mac G4 and in the beginning was sold only as an option to the Power Mac G4, selling for US$ 3,999. It had a native resolution of 1600×1024 and used a DVI connector. The display had

7056-478: The company has a large following and enjoys a high level of brand loyalty . Apple Computer Company was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received

7168-622: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on

7280-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named

7392-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of

7504-500: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as

7616-477: The discontinued 22″ display. In 2004 a new line was introduced, utilizing the same 20″ and 23″ panels alongside a new 30″ model, for $ 3,299. The displays had a sleek aluminum enclosure with a much narrower bezel than their predecessors. The 20″ model featured a 1680×1050 resolution, the 23″ 1920×1200, and the 30″ 2560×1600. The 30″ version requires a dual-link interface, because a single-link DVI connection (the most common type) doesn't have enough bandwidth to provide

7728-588: The displays in March 2022 following the release of the Apple Studio Display , but the displays are still in production and sold by LG. Apple announced the Pro Display XDR at the 2019 WWDC , the first Apple-branded display since the Apple Thunderbolt Display was discontinued in 2016. The display contains a 6016×3384 6K color-calibrated Extreme Dynamic Range (XDR) panel. Apple announced

7840-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing

7952-566: The end of the monochrome display era and the beginning of the multimedia era. The first display to include built-in speakers was introduced in 1993 as the Apple AudioVision 14 Display . The "Multiple Scan" series of displays began with the Multiple Scan 17 and 20 with Trinitron CRTs and the Multiple Scan 14 with shadow mask CRT, and would ultimately become Apple's value line of shadow mask displays. The AppleVision series of displays then became

8064-460: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,

8176-548: The first display not in a beige color, but rather a bright, creamy off-white. By early 1985 came the first color CRTs, starting with the Monitor 100, a digital RGB display for the Apple III and Apple IIe (with appropriate card), followed shortly by the 14″ ColorMonitor IIe (later renamed to AppleColor Composite Monitor IIe ) and ColorMonitor IIc (later renamed to AppleColor Composite Monitor IIc ), composite video displays for those respective models. All of these Apple displays support

8288-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,

8400-631: The first six months after purchase. After the six-month period, this is reversed , meaning that the customer may need to establish that a hardware defect did exist when they received the product. Unlike the statutory guarantee, AppleCare also covers defects that appeared after purchase, if the device was handled correctly. On December 27, 2011, Apple was fined a total of €900,000 by the Italian Antitrust Authority for failing to properly inform customers of their legal right to two years of warranty service under Italy's Consumer Code. According to

8512-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered

8624-519: The full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted the first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he

8736-526: The high-end display line, using 17″ and 20″ Trinitron CRTs and with AV versions containing integrated speakers. The AppleVision line was later renamed to "ColorSync" display line when Steve Jobs returned to Apple. The Macintosh Color Classic introduced a 10″ color Trinitron display to the Classic compact Macintosh, with a slightly enhanced resolution of 512×384 (560×384 to accommodate the Apple IIe Card) like

8848-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,

8960-510: The iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for the most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 ,

9072-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed

9184-557: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that

9296-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118   million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,

9408-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

9520-497: The lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over the next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as

9632-554: The market not long after its introduction. An estimated 10,000 IIc LCD displays were produced. The next attempt at a flat panel was with the Macintosh Portable . More of a " luggable " than a laptop, it contained a high-resolution, active-matrix , 1-bit black & white, 9.8″ LCD with 640×400 resolution. Like the IIc Flat Panel, it was not backlit and required a bright light source to be used. A second generation model employed

9744-481: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in

9856-615: The maximum Apple II Double Hi-Res standard of 560×192. In 1986 came the introduction of the AppleColor RGB Monitor, a 12″ analog RGB display designed specifically for the Apple IIGS computer. It supported a resolution of 640×400 interlaced (640×200 non-interlaced) and could be used by the Macintosh II , in a limited fashion, with the Apple High Resolution Display Video Card . Also introduced that year

9968-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He

10080-518: The name implies, was more suited in look and style for the Apple II line and at the same time added improvements in features and visual quality. In 1984 a miniature 9″ screen, called the Monitor IIc , was introduced for the Apple IIc computer to help complement its compact size. This display was also the first to use the brand new design language for Apple's products called Snow White , as well as being

10192-434: The new Mini DisplayPort connector, and also the first with an LED-backlit LCD. It had built-in speakers, a powered 3-port USB hub on the rear, an iSight camera and microphone, and a MagSafe power adapter for laptops. It also connected by USB for peripherals. It has a resolution of 1920×1200 and retailed for US$ 899.00. In 2010 it was replaced with a new 27-inch version with a resolution of 2560×1440. In 2011 Apple released

10304-557: The new "LCD Studio Displays" featured clear plastics to match the Cube, and the new Apple Display Connector , which provided power, USB, and video signals to the display through a single cable. It was available only in a 17″ flat screen Diamondtron CRT. It was discontinued the following year. The history of Apple LCDs started in 1984 when the Apple Flat Panel Display was introduced for the Apple IIc computer, principally to enhance

10416-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,

10528-448: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had

10640-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at

10752-465: The standalone 12″ color display. Apple continued the all-in-one series with the larger 14″ Macintosh LC 500 series , featuring a 14″, 640×480 Trinitron CRT until the LC 580 in 1995, which heralded the switch to shadow mask CRTs for the remainder of Apple's all-in-one computers until the switch to LCDs in 2002. The last Macintosh to include an integrated CRT was the eMac , which boosted the display area to 17″ with support up to 1280×960 resolution. It used

10864-456: The warranty period for changed product is only 90 days and the warranty period for Macintosh and iPad are not according to Chinese laws to get warranty in China. On April 1, 2013, Apple CEO Tim Cook apologized to Chinese consumers for the China warranty policy and changed the policy. In some parts of European countries a part of the European Union (EU), local regulations gives consumers

10976-433: Was a 12″ monochrome (green) screen that could display 80×24 text characters and any type of graphics, however it suffered from a very slow phosphor refresh that resulted in a "ghosting" video effect. So it could be shared with Apple II computers, a plastic stand was made available to accommodate the larger footprint of the display. Three years later came the introduction of the Apple manufactured Apple Monitor II , which as

11088-473: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley

11200-454: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to

11312-455: Was introduced in 1987 for the Macintosh II . It had a 13″ Trinitron CRT (the first Apple display to use an aperture grille CRT) with a fixed resolution of 640×480 pixels. The Macintosh II was a modular system with no internal display and was able to drive up to six displays simultaneously using multiple graphics cards. The desktop spanned multiple displays, and windows could be moved between displays or straddle them. In 1989, Apple introduced

11424-439: Was introduced on March 17, 1998, with the 15″ Apple Studio Display (15-inch flat panel) which had a resolution of 1024×768. After the eMate , it was one of the first Apple products to feature translucent plastics, two months before the unveiling of the iMac . Apple called its dark blue color "azul". It had a DA-15 input as well as S-video , composite video , ADB and audio connectors, though no onboard speakers. In January 1999

11536-587: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased

11648-576: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at

11760-493: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;

11872-591: Was remodeled to match the Cinema Display's easel-like form factor and also featured the Apple Display Connector. In 2001 an LCD-based 17″ Studio Display was introduced, with a resolution of 1280×1024. In 2002 Apple introduced the Cinema Display HD which had a 23″ widescreen display with a resolution of 1920×1200. In 2003 Apple introduced the 20″ Cinema Display with a resolution of 1680×1050 to replace

11984-466: Was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04   billion in FY 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced

12096-577: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed

12208-590: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced

12320-416: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple

12432-633: Was the Apple Monochrome Monitor, which cosmetically was identical to the former model but was a black and white composite display suitable in external appearance for the Apple II GS , Apple IIc or Apple IIc Plus . The second generation of displays were built into the Lisa and Macintosh computers. The Macintosh had a 9-inch monochrome display that could display 512×342 pixels which would be used in all monochrome Compact Macintosh computers. A new external AppleColor High-Resolution RGB Monitor

12544-541: Was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during

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