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89-567: Alfa Romeo Automobiles S.p.A. ( Italian: [ˈalfa roˈmɛːo] ) is an Italian luxury carmaker known for its sports-oriented vehicles, strong auto racing heritage, and iconic design. Headquartered in Turin, Italy , it is a subsidiary of Stellantis Europe and one of 14 brands of multinational automotive company Stellantis . Founded on 24 June 1910 in Milan , Italy as A.L.F.A. —an acronym for Anonima Lombarda Fabbrica Automobili —the company

178-484: A front-engine, rear-wheel drive (FR) layout. The FR layout is more expensive to produce and produces lower fuel economy than a front-wheel drive layout; however, it allows for larger engines (particularly straight-six , V8 , and V12 ) to be used. Some American luxury cars during the 1970s through the 1990s switched to a front-wheel drive layout with transverse engine , due to the Arab Oil Embargo of 1973 and

267-494: A 2-rows option with four seats, which typically have more features than their cheaper counterparts. By the early 2020s, manufacturers have found additional strategies to improve technologies, such as new materials, new systems, and improving exteriors. Examples of luxury MPV models include Mercedes-Benz V-Class , Lexus LM , Buick GL8 , Hongqi HQ9 , Toyota Alphard , Volvo EM90 and the Zeekr 009 . Portello, Milan Portello

356-562: A bid to acquire the entirety of Alfa Romeo and offer job guarantees to Italian workers, an offer that Ford was unwilling to match. It also did not hurt any of the parties involved that an acquisition by Fiat would keep Alfa Romeo in Italian hands. In 1986, the deal was concluded with Alfa Romeo merged with traditional rival Lancia into Fiat's Alfa Lancia Industriale S.p.A. Already in 1981, Alfa Romeo's then-President Ettore Massacesi had stated that Alfa would never use Fiat engines—the engines being, to

445-580: A company called Fabral ( Fábrica Brasileira de Automóveis Alfa , "the Brazilian Alfa automobile factory") to build the Alfa Romeo 2000 there. After having received government approval, Matarazzo pulled out under pressure from Brazil's President Juscelino Kubitschek with the state-owned FNM company instead commenced building the car as the "FNM 2000" there in 1960. During the 1960s, Alfa Romeo concentrated on motorsports using production-based cars, including

534-540: A large extent, Alfa Romeo's identity—but would be happy to cooperate fully with everything else. Models produced from the 1990 onwards combined Alfa's traditional virtues of avant-garde styling and sporting panache with the economic benefits of product rationalisation, and include a "GTA" version of the 147 hatchback, the Giugiaro -designed Brera , and a high-performance exotic called the 8C Competizione (named after one of Alfa's most successful prewar sports and racing cars,

623-575: A long-travel coil-spring suspension and an aluminium V8 engine. In the mid-1990s, the SUV market expanded with new entrants. By the mid-1990s, the entry-level Ford Explorer and upscale Jeep Grand Cherokee were the market leaders for SUVs. The fastest-growing sector of this market was for the so-called luxury SUVs, which included the Jeep Grand Cherokee ... the Grand Cherokee's allure: "This vehicle

712-467: A plastic radiator header tank. It had also the lowest drag coefficient (Cd) in its class The same trend continued with the Alfetta 2000 and GTV, which had quirks such as 50:50 weight distribution , standard fit alloy wheels and transaxle . Newer innovations include complete CAD design process used in designing the Alfa Romeo 164 and an automated/paddle-shift transmission called Selespeed used in

801-400: A pre-war voiturette, and Giuseppe Farina won the first Formula One World Championship in 1950 in the 158. Juan Manuel Fangio secured Alfa's second consecutive championship in 1951. In 1952, Alfa Romeo experimented with its first front-wheel-drive compact car, "Project 13–61". It had the same transverse-mounted, forward-motor layout as the modern front-wheel-drive automobile. Alfa Romeo made

890-556: A second attempt in the late 1950s based on Project 13–61. It was to be called Tipo 103 and resembled the smaller version of its popular Alfa Romeo Giulia. However, due to the financial difficulties in post-war Italy, the Tipo 103 never saw production. Had Alfa Romeo produced it, it would have preceded the Mini as the first "modern" front-wheel-drive compact car. In the mid-1950s, Alfa Romeo entered into an agreement with Brazil 's Matarazzo Group to create

979-542: A separate marque (e.g. Lexus , launched by Toyota in 1989) or purchased one (e.g. Bentley , by Volkswagen in 1998). Occasionally, a luxury car is initially sold under a mainstream marque and is later rebranded under a specific luxury marque (for example, the Hyundai's Genesis to Genesis G80 as well as the Citroën DS to DS 5 ). For mass-produced luxury cars, sharing of platforms or components with other models

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1068-463: A sporty image to the marque. Enzo Ferrari founded the Scuderia Ferrari racing team in 1929 as an Alfa Romeo racing team, before forming his namesake luxury sports car maker in 1939. Ferrari has had the most wins of any marque in the world. The company's name is a combination of the original name, "A.L.F.A." ("Anonima Lombarda Fabbrica Automobili" - “Anonymous Lombardy Automobile Factory”), and

1157-442: A standard chassis and whether the resulting vehicles would be palatable to the public. Alfa 1900 Sprint were the basis of the B.A.T. 5, 7 and 9. The later B.A.T. 11 was based on the 8C Competizione. The Tipo 33 racing car, with its high-revving 2000 cc V8 engine became the basis for a number of different concept cars during the 1960s and 1970s, two of which ultimately resulted in production vehicles. Most made their appearances at

1246-481: A status symbol for conspicuous consumption . However, since many European luxury car buyers shy away from conspicuous consumption, brands offer buyers the option of removing exterior badges that identify the model name or engine size. The suspension system of most luxury cars is tuned to prioritize ride quality over handling , however, some are marketed as "sports luxury" and have a greater emphasis on handling characteristics. Traditionally, luxury cars have used

1335-401: A time when luxury car sales suffered a 1% decline, and non-luxury SUV sales were flat. By 2004, 30% of major luxury brands' U.S. sales were SUVs. Crossover SUVs became increasingly popular in the mid-2000s, and manufacturers also began to produce luxury versions of crossovers. The Lexus RX was the earliest luxury crossover on the market, and it has since been the best-selling luxury vehicle in

1424-485: A total of 150,722 vehicles at the company's three factories. On January 16, 2021, the operations of Fiat Chrysler Automobiles and Groupe PSA were merged to form Stellantis and the company was renamed Stellantis Italy. In spite of falling sales, Alfa Romeo CEO Jean-Philippe Imparato announced in 2021 that a new model would be launched every year between 2022 and 2026, starting with the much-delayed Tonale , with full electrification of new models from 2027. Alfa Romeo

1513-515: A total of about 112,000 units, which was significantly lower than Fiat CEO Marchionne's global sales target of 300,000. The company set about to achieve a sales target of 170,000 units in 2011, including 100,000 Giulietta and 60,000 MiTo models, but it actually sold 130,000 units that year. Its medium-term target was 500,000 units by 2014 including 85,000 from the North American market. In 2017 Alfa Romeo increased production by 62 percent, building

1602-402: Is based on the general theme of time . It will comprise a large round lake, with a strip-shaped promontory that will allow pedestrians to walk to the center of the lake itself. A helix shaped hill (called "The Spiral of Time") will provide a panoramic view of the city; an artistic representation of the double DNA helix will be placed on top of the hill. Both the lake and the hill will be part of

1691-510: Is common, as per modern automotive industry practice. A compact executive car or a compact luxury car is a premium car larger than a premium compact and smaller than an executive car . In European classification, compact executive cars are part of the D-segment . In North American terms, close equivalents are "compact premium car", "compact luxury car", "entry-level luxury car" and "near-luxury car". Compact executive cars are usually based on

1780-457: Is proof you can have a true off-road vehicle without giving up luxuries and amenities" with the Jeep providing a crucial new intangible factor for buyers—image. The SUV models generated higher profit margins than passenger cars, and car manufacturers began introducing new luxury SUVs during the late 1990s. SUVs such as the 1995 Lexus LX , 1997 Mercedes-Benz M-Class , and 1998 Lincoln Navigator were

1869-676: The 156 ; the 156 was also the world's first passenger car to use Common rail diesel engine. The Multiair -an electro-hydraulic variable valve actuation technology used in MiTo was introduced in 2009. In 2016, the Alfa Romeo Giulia came with electrical brakes. Many famous automotive design houses in Italy have accepted commissions to produce concepts and production vehicle shapes for Alfa Romeo. These include: Construction techniques used by Alfa Romeo has been imitated by other carmakers, and in this way,

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1958-549: The 40–60 HP . A.L.F.A. ventured into motor racing , with drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24-hp models. In 1914, an advanced Grand Prix car was designed and built, the GP1914 , with a four-cylinder engine, double overhead camshafts, four valves per cylinder, and twin ignition. However, the onset of the First World War halted automobile production at A.L.F.A. for three years. In August 1915,

2047-785: The 8C of the 1930s). In 2005, Maserati was bought back from Ferrari and was now under Fiat's full control. The Fiat Group then created a sports and luxury division from Maserati and Alfa Romeo. There is a planned strategic relationship between these two; engines, platforms and possibly dealers are shared. In the beginning of 2007, Fiat Auto S.p.A. was reorganized and four new automobile companies were created; Fiat Automobiles S.p.A., Alfa Romeo Automobiles S.p.A., Lancia Automobiles S.p.A. and Fiat Light Commercial Vehicles S.p.A. These companies were fully owned by Fiat Group Automobiles S.p.A. (from 2007 FCA Italy S.p.A.). On 24 June 2010, Alfa Romeo celebrated 100 years from its foundation. Alfa Romeo has been suffering from falling sales. In 2010, it sold

2136-486: The Alfa Romeo 6C 2500 with "Ala spessa" body in 1940 Mille Miglia . The engine had six electrically operated injectors, fed by a semi-high pressure circulating fuel pump system. 1969 models for the North American market had SPICA (Società Pompe Iniezione Cassani & Affini, a subsidiary of Alfa Romeo) mechanical fuel injection . According to Alfa Romeo, the engine's power output and performance were unchanged from

2225-669: The Alfa Romeo overhead Twin Cam four-cylinder engine, initially displacing 1300 cc. This engine would eventually be enlarged to 2000 cc and would remain in production until 1995. When I see an Alfa Romeo go by, I tip my hat. Once motorsports resumed after the Second World War, Alfa Romeo proved to be the car to beat in Grand Prix events. The introduction of the new formula ( Formula One ) for single seat racing cars provided an ideal setting for Alfa Romeo's Tipo 158 Alfetta , adapted from

2314-595: The GTA (standing for Gran Turismo Allegerita), an aluminium-bodied version of the Bertone -designed coupe with a powerful twin-plug engine. Among other victories, the GTA won the inaugural Sports Car Club of America 's Trans-Am championship in 1966. In the 1970s, Alfa Romeo concentrated on prototype sports car racing with the Tipo 33 , with early victories in 1971. Eventually the Tipo 33TT12 gained

2403-562: The Giulietta series of family cars and developed the Alfa Romeo Twin Cam engine , which would remain in production until 1994. Alfa Romeo became known for producing mass-market vehicles that nonetheless blended the aesthetics and performance of sport and luxury marques. Despite its strong brand image and relatively sizeable share of the high-performance auto market in Europe, by the 1970s,

2492-511: The King of Italy , the two words were separated by two figure-eight knots —named Savoy knots in Italian, and symbols of the then-reigning House of Savoy . Originally solid brass, the lettering was changed to white enamel in 1913. In 1918, after the company had been bought by Nicola Romeo , the wording "ALFA" was replaced with "ALFA-ROMEO". In 1925, to commemorate the victory of the Alfa Romeo P2 in

2581-604: The Rolls-Royce Phantom , Maybach 57 and 62 , Hongqi L5 , Bentley Mulsanne , Cadillac Celestiq , Toyota Century , and Aurus Senat . High-end sports cars which are targeted towards performance rather than luxury are not usually classified as ultra-luxury cars, even when their cost is greater than US$ 100,000 . The history of a brand and the exclusivity of a particular model can result in price premiums compared to luxury cars with similar features from less prestigious manufacturers. Ultra-luxury cars are usually selected as

2670-507: The Second World War . In 1928, Nicola Romeo left, and in 1933 Alfa Romeo was rescued by the government, which then had effective control. Alfa Romeo became an instrument of Mussolini's Italy, a national emblem. During this period, it built bespoke vehicles for the wealthy, with bodies normally by Carrozzeria Touring or Pininfarina . This era peaked with the Alfa Romeo 2900B Type 35 racers. The Alfa factory (converted during wartime to

2759-555: The World Championship for Makes for Alfa Romeo in 1975 and the Tipo 33SC12 won the World Championship for Sports Cars in 1977. As Alfa Romeo was a state-controlled company, they were often subject to political pressure. To help industrialize Italy's underdeveloped south , Alfa Romeo's new compact car was to be built at a new factory at Pomigliano d'Arco in Campania . Even the car's name, Alfa Sud (Alfa South), reflected where it

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2848-422: The official state car . Grand tourers are essentially high-performance luxury vehicles. These vehicles are generally two-door coupes and are made for long-distance driving, combined with the luxury of an executive car or full-size luxury car . Long before the luxury SUV segment was defined and became popular, the 1966 Jeep Super Wagoneer was marketed at the time as a fully-equipped station wagon. It

2937-525: The 1950s, including the Toyota Crown (1955–present), Prince/Nissan Gloria (1959–2004), Nissan Cedric (1960–2015), Mitsubishi Debonair (1964–1998), Nissan President (1965–2010), Toyota Century (1967–present), Mazda Luce/929 (1969–1991), and Honda Legend (1985–2021). Since the 1980s, overseas sales of Japanese luxury cars have increased, challenging traditional European luxury brands. Several East Asian manufacturers have created sub-brands for

3026-728: The 1979 fuel crises which eliminated many FR platforms in favor of the more economical front-wheel drive (FF) layout. From the early 2000s, several of these American luxury cars reverted to FR layouts. Since the introduction of the Bentley Continental GT in 2003, additional luxury grand tourers feature all-wheel drive . Prior to World War II , a wide array of European producers made luxury cars, including Rolls-Royce , Bugatti , Delage , Delahaye , Talbot-Lago , Bentley , Alvis , Avions Voisin , Isotta Fraschini , Horch , Simson , Stoewer , Maybach , Mercedes-Benz , Hispano Suiza , Daimler Company , and Spyker . France

3115-427: The 1990s. The personal luxury car emerged into mass popularity and affordability as an America-specific category of popularly-priced cars made from the 1950s by the four domestic manufacturers (GM, Ford, Chrysler, and AMC) that reached peak popularity in the 1970s. The cars were stylized, mass-produced two-door coupés or convertibles , relying on standard components. These distinctively styled cars were targeting

3204-587: The 2010s. For example, Rolls-Royce Cullinan , Bentley Bentayga , Aston Martin DBX , Maserati Levante , Lamborghini Urus , and Ferrari Purosangue . Some brands, such as Lincoln , have even moved to an all SUV and/or crossover lineup. Manufacturers such as Mercedes-Benz , Toyota , Lexus , Buick , Hongqi , Zeekr and Volvo have marketed upscale luxury MPVs as luxury vehicles, mainly marketed for Asian markets. Luxury MPVs generally have 3-rows of six or seven seats; however, range-topping flagship models may also offer

3293-594: The 40–60 HP and the RL Targa Florio ). In 1923, Vittorio Jano was lured from Fiat , partly due to the persuasion of a young Alfa racing driver named Enzo Ferrari, to replace Merosi as chief designer at Alfa Romeo. The first Alfa Romeo under Jano was the P2 Grand Prix car , which won Alfa Romeo the inaugural world championship for Grand Prix cars in 1925. For road cars, Jano developed a series of small-to-medium-displacement 4-, 6-, and 8-cylinder inline engines based on

3382-451: The 4C, Giulia and Stelvio. Alfa Romeo has introduced many technological innovations over the years, and the company has often been among the first users of new technologies. Its trademark double overhead cam engine was used for the first time in the 1914 Grand Prix car, the first road car with such an engine, the 6C 1500 Sport , appeared in 1928. Alfa Romeo tested one of the first electronic fuel injection systems ( Caproni -Fuscaldo) in

3471-477: The Alfa Romeo body designs have often been very influential. The following is a list of innovations, and where appropriate, examples of imitation by other car manufacturers: Several concept cars have been made by Alfa Romeo: The Berlina Aerodinamica Tecnica prototype cars were designed by Bertone as an exercise in determining whether streamlining and wind-tunnel driven designs would result in high performance on

3560-523: The Auto Salon Genève. Here is a brief list: In general, concept cars for Alfa Romeo have generally become production vehicles, after some modification to make them suitable for manufacture, and to provide driver and passenger safety. The Zagato SZ, GTV, and Spider, Brera, and 159 are all good examples of Alfa Romeo's stylistic commitment in this direction. Alfa Romeo's logo incorporates two heraldic devices traditionally associated with its birthplace,

3649-697: The European Commission. The next category of luxury cars is known in Great Britain as a "luxury saloon" or "luxury limousine," and is known in the United States as a full-size luxury sedan, large luxury sedan, or flagship sedan. It is the equivalent of the European F-segment and the German Oberklasse segment. Many of these luxury saloons are the flagship for the marque and include

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3738-528: The Mercedes-Benz brand, later joined by BMW , which acquired Rolls-Royce Motor Cars in 1998, as well as Volkswagen which much later controlled or acquired additional brands such as Audi , Porsche , Bentley , Lamborghini , and Bugatti brands. In the Soviet Union, the manufacturer ZiL (then called Zis) began producing representational limousines in the mid-1930s. In the early 1950s, GAZ joined with

3827-589: The P2 unit that established the architecture of the company's engines, with light alloy construction, hemispherical combustion chambers, centrally located plugs, two rows of overhead valves per cylinder bank and dual overhead cams. Jano's designs proved both reliable and powerful. Enzo Ferrari proved a better team manager than a driver, and when the factory team was privatised, it became Scuderia Ferrari . When Ferrari left Alfa Romeo, he went on to build his own cars. Tazio Nuvolari often drove for Alfa, winning many races before

3916-711: The Pomigliano factory ran at 16.5 percent through the 1970s, reaching as high as 28 percent. By the 1970s, Alfa Romeo was again in financial trouble, with the company running at about sixty percent of capacity in 1980. Since Alfa Romeo was controlled by the Italian government owned Istituto per la Ricostruzione Industriale (IRI), a deal was made where about a quarter of worker's salaries were paid through state unemployment agencies to allow Alfa's plants to idle for two weeks every two months. An aging product lineup and very low productivity combined with near-permanent industrial unrest and Italy's high inflation rates kept Alfa Romeo firmly in

4005-556: The US Market as announced by Fiat CEO Sergio Marchionne after a series of rumours. North American sales resumed in October 2008, with the launch of the limited production 8C Competizione coupe with Alfa Romeo models being imported by Fiat's US subsidiary Chrysler. Also in 2008, Alfa Romeo and Chrysler were reported to be in discussions over the possibility of producing Alfa Romeo cars in some Chrysler manufacturing plants that had shut down due to

4094-561: The US. Some luxury crossovers are built on a platform shared with sedans or hatchbacks. For example, the Infiniti FX is based upon the same platform as the Infiniti G35 sedans and coupes. While early luxury crossovers released in the late 1990s have resembled traditional boxy SUVs, later crossovers, such as the Infiniti FX and BMW X6 , have been designed with a sporting appearance. Despite

4183-490: The carburetted version. The SPICA system continued until the 1982 model year with the introduction of 2.0 liter Bosch electronic fuel injection . Mechanical variable valve timing was introduced in the Alfa Romeo Spider , sold in the U.S. in 1980. All Alfa Romeo Spider models from 1983 onward used electronic VVT. The 105 series Giulia was quite an advanced car, using technologies such as all-wheel disc brakes , and

4272-549: The city of Milan : A red cross, from the emblem of Milan , and the biscione , a big grass snake and a child emerging from its mouth—emblem of the House of Visconti , rulers of the city in the 14th century. The logo was originally designed in 1910 by a young Italian draughtsman from the A.L.F.A. technical office, Romano Cattaneo. In June 1910, the Società Anonima Darracq became Anonima Lombarda Fabbrica Automobili, and

4361-767: The company came under the direction of Neapolitan entrepreneur Nicola Romeo , who converted the factory to produce military hardware for the Italian and Allied war efforts. Munitions, aircraft engines and other components, compressors, and generators based on the company's existing car engines were produced in a vastly enlarged factory during the war. After the war, Romeo invested his war profits in acquiring locomotive and railway carriage plants in Saronno ( Costruzioni Meccaniche di Saronno ), Rome (Officine Meccaniche di Roma), and Naples (Officine Ferroviarie Meridionali), which were added to his A.L.F.A. ownership. Car production had not been considered at first, but resumed in 1919 since parts for

4450-540: The company group's restructure and cost cutting. Instead, as reported by The Wall Street Journal in November 2009, Chrysler discontinued several Dodge and Jeep models while phasing in Alfa Romeo ones and the new Fiat 500. The next significant milestones in Alfa Romeo's North American return occurred in 2014, with the launch of the more affordable two-seater 4C coupe . That year, Fiat Group Automobiles S.p.A. confirmed that its original agreement with Mazda Motor Corporation, for

4539-429: The company soon faced financial troubles, leading to Romeo's contentious departure in 1928 and Italian government ownership in 1933. Under the control of the industrial organization Institute per la Ricostruzione Industriale (IRI), Alfa Romeo initially continued making its signature custom luxury vehicles, but following the financial hardship of World War II, shifted to mass-producing small vehicles. In 1954, it launched

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4628-696: The company was operating at a loss, prompting IRI to sell it to Fiat Group in 1986. Alfa Romeo has since maintained its distinct identity and brand through several ownership changes, including Fiat's merger with the American Chrysler Group in 2014, forming Fiat Chrysler Automobiles (FCA), and FCA's subsequent merger in 2021 with the French PSA Group to form Stellantis. Alfa Romeo is heavily involved in various motorsports —including Grand Prix motor racing , Formula One , sportscar racing , touring car racing , and rallies —with achievements giving

4717-466: The company's portfolio to include heavy machinery and aircraft engines. In 1920, the company's name was changed to Alfa Romeo , with the Torpedo 20–30 HP being the first vehicle to bear the new brand. Through the 1920s, Alfa Romeo produced several successful road and race cars, and was well represented in prominent European motorsport events, notably winning the inaugural Grand Prix in 1925. Nevertheless,

4806-541: The completion of 105 cars had remained at the A.L.F.A. factory since 1915. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20–30 HP the first car to be so badged. Their first success came in 1920 when Giuseppe Campari won at Mugello and continued with second place in the Targa Florio driven by Enzo Ferrari . Giuseppe Merosi continued as head designer, and the company continued to produce solid road cars as well as successful race cars (including

4895-565: The entry-level luxury segment remained strong throughout the GFC, due to prices being lowered to compete with well-equipped non-luxury cars. For example, in Canada, several luxury manufacturers set sales records in August 2009, due mostly to discounted pricing on entry-level luxury vehicles. Some auto manufacturers market their luxury models using the same marque as the rest of their line. Others have created

4984-421: The first SUVs produced by these luxury car brands. Some of these early luxury SUV models used unibody construction, becoming part of the trend moving away from the body-on-frame construction traditionally used by off-road vehicles. During the mid-2000s, SUVs from luxury car brands grew by almost 40% in the United States to more than 430,000 vehicles (excluding SUV-only brands like Hummer and Land Rover ), at

5073-505: The history of the automobile. Several car classification schemes include a luxury category, such as: Luxury cars have traditionally emphasized higher levels of comfort and safety. Manufacturers often introduce new safety technologies and comfort amenities on luxury models before they are available on more affordable models. Some brands, like Audi and BMW have expanded their marketing by "introducing lesser priced and strip-down economy versions of their products." Luxury vehicles can be

5162-620: The inaugural World Manufacturers' Championship of 1925 , a silver metal laurel wreath was added around the badge, used (in varying form) until 1982. The addition of the wreath had enlarged the badge to 75 mm (3.0 in) diameter; in 1930 it was reduced back to 60 mm (2.4 in). Luxury car A luxury car is a car that provides above-average to high-end levels of comfort , features, and equipment. Often, more expensive materials and surface finishes are used, and buyers expect better build quality . The usually higher pricing and more upscale appearance are often associated with

5251-521: The increased popularity of crossover models, traditional luxury SUVs remain in production. Examples include the Lexus LX , Infiniti QX80 , and Lincoln Navigator . Research data from the mid-2000s suggested that luxury SUV buyers did not consider traditional luxury cars (e.g. sedans and coupes), therefore the SUV is becoming the key to bringing new customers into luxury dealerships. Luxury car companies have increasingly introduced SUV or crossover models in

5340-482: The lack of a historical legacy has hindered these efforts. In 2014, Citroën introduced DS Automobiles sub-brand to market luxury cars. Pre World War II intermediate car manufacturers like Renault , Fiat , Opel , Lancia , Škoda , Riley , Praga , Peugeot , Hillman and Tatra made luxury cars but were forced to make economy cars and superminis post World War II . Following World War II, Germany rose to become an export powerhouse, building on success with

5429-526: The last name of entrepreneur Nicola Romeo, who took control of the company in 1915. The first factory building of A.L.F.A. was in the first-place property of Società Anonima Italiana Darracq (SAID), founded in 1906 by the French automobile firm of Alexandre Darracq , with some Italian investors. One of them, Cavaliere Ugo Stella, an aristocrat from Milan , became chairman of the SAID in 1909. The firm's initial location

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5518-541: The market. In the 2000s, both Ford and General Motors produced luxury pickups: 2002-2013 Cadillac Escalade EXT , 2002-2003 Lincoln Blackwood , and 2006-2014 Lincoln Mark LT . In the late 2000s, the Cadillac CTS and Cadillac DTS led to a resurgence in the brand's luxury sedans. The equivalent sedan from the Ford group, the 2008 Lincoln MKS , was also regarded as a significant improvement over previous models. In 2010, BMW

5607-627: The marketing of luxury cars. The first of these was the 1986 launch of Acura (a Honda sub-brand), followed by Lexus (Toyota) in 1989, Infiniti (Nissan) in 1989, and Genesis (Hyundai) in 2015. The time of the 2007–2008 financial crisis and the Great Recession was the first time since the Great Depression that the luxury car market suffered considerably, something not seen in previous economic downturns. Many such customers saw their net worth decline during this time. For example, some of

5696-407: The mechanical holdings arm of IRI and its predecessors owned Alfa Romeo since 1932. Prodi first approached fellow Italian manufacturer Fiat, which offered to start a joint venture with Alfa. Fiat withdrew its plan for a joint venture with Alfa Romeo when Ford put in an offer to acquire part of Alfa Romeo and restructure the company, while increasing its stake over time. However, Fiat chose to put in

5785-474: The needs of individual customers, not an entire family. The longest running model lines were the 1958-1997 Ford Thunderbird , 1956-1998 Lincoln Mark Series , and the 1967-2002 Cadillac Eldorado . In 1990, American luxury brands dominated, with Cadillac selling over a quarter-million cars, and Lincoln had its best year ever at 231,660 units. However, the market was changing with an ever greater acceptance of smaller, more efficient imported luxury brands while at

5874-581: The newest automotive technology. Several models are available in long-wheelbase versions, which provide additional rear legroom and may have a higher level of standard features. Examples of luxury saloons / full-size luxury sedans include the BMW 7 Series , Jaguar XJ , Cadillac CT6 , Genesis G90 , Audi A8 , Mercedes-Benz S-Class , Lexus LS , Hongqi H9 , Porsche Panamera and Maserati Quattroporte . Luxury cars costing over US$ 100,000 (as of 2007) can be considered as "ultra-luxury cars". Examples include

5963-433: The other Italian co-investors, founded a new company named A.L.F.A. (Anonima Lombarda Fabbrica Automobili), buying the assets of Italian Darracq that was up to dissolution. The first car produced by the company was the 1910 24 HP , designed by Giuseppe Merosi , hired in 1909 for designing new cars more suited to the Italian market. Merosi would go on to design a series of new A.L.F.A. cars, with more powerful engines such as

6052-427: The platform of a mid-size car (also known as large family car or D-segment ), while some models may be based on a compact car (also known as small family car or C-segment ). Executive car is a British term for an automobile larger than a large family car . In official use, the term is adopted by Euro NCAP , a European organization founded to test for car safety. It is a passenger car classification defined by

6141-549: The postwar era. From 1946 until the late 1990s, Cadillac was the top-selling brand of luxury cars in the U.S., while Lincoln was second. The most successful and long-running model names during this era were the Cadillac DeVille , Lincoln Continental , and the Chrysler Imperial . The Lincoln Mark Series and Cadillac Eldorado were positioned in the personal luxury category, and competition between them continued into

6230-520: The production of Macchi C.202 Folgore engines: the Daimler-Benz 600 series built under license) was bombed during the Second World War and struggled to return to profitability after the war. The luxury vehicles were out. Smaller, mass-produced vehicles began to be produced beginning with the 1954 model year, with the introduction of the Giulietta series of berline (saloons/sedans), coupes and open two-seaters. All three varieties shared what would become

6319-403: The red. Other creative measures were attempted to shore up Alfa, including an ultimately unsuccessful joint venture with Nissan endorsed by Alfa's then-president, Ettore Massacesi, and Prime Minister Francesco Cossiga . By 1986, IRI was suffering heavy losses—with Alfa Romeo having not been profitable for the last 13 years—and IRI president Romano Prodi put Alfa Romeo up for sale. Finmeccanica,

6408-489: The same time, the domestic manufacturers were downsizing their models with product decisions that backfired on quality and brand respect. Since the late 1990s, Japanese and German brands have sold the most luxury-type cars in the United States. However, the Cadillac Escalade has led the luxury SUV segment sales in the United States since its introduction in 1998, with the highest sales for 15 out of its first 20 years on

6497-962: The somewhat smaller "Chaika" model range. In 2018, Aurus Motors was established to produce luxury vehicles for the Russian market. The luxury car phenomenon began at the start of the automobile industry when the wealthy frequently invested in manufacturing such models to gain social prestige. Emphasis was also placed on custom-built coachwork. The 1920s and 1930s were the apogee of production of these very large luxury automobiles from many manufacturers. The significant North American manufacturers from 1910 until 1940 included Auburn , Buick , Cadillac , Chrysler , Continental , Cord , Daniels , DeSoto , Duesenberg , Franklin , Imperial , LaFayette , LaSalle , Lincoln , Marmon , Packard , Peerless , Pierce Arrow , Ruxton , Stearns-Knight , and Stutz . The Great Depression put many luxury car manufacturers out of business; others would hold on before going defunct during

6586-741: The speculated manufacturing of a new Alfa Romeo Spider based on the Mazda MX-5 had been terminated mutually in December 2014. The proposed model for this joint venture became the Fiat 124 Spider convertible launched in 2015. In 2015, Alfa Romeo's return to this market was further bolstered by the automaker's display of the new Giulia at the Los Angeles Auto Show. In February 2017, Chrysler featured its Alfa Romeo brand exclusively in three ads during Super Bowl LI . Alfa Romeo's US importer, FCA US LLC , imports

6675-531: The steepest drop-offs came at the high end, including the BMW 7 Series and Rolls-Royce Phantom , and in 2010 Mercedes-Benz dropped the price of the W212 E-Class . The unusually sharp decline in luxury car sales has led observers to believe that there is a fundamental shift and reshaping of the luxury automotive market, with one industry official suggesting that the marques no longer command the premiums that they used to and another saying that conspicuous consumption

6764-801: The users' higher social status compared to low- and mid-market segment cars. The term is relative and partially subjective, reflecting both objective qualities of a car, as well as the projected and perceived image of the vehicle marque . Luxury brands rank above premium brands , though there is no clear distinction between the two. Traditionally, most luxury cars were large vehicles , though smaller sports-oriented models were produced. " Compact " luxury vehicles such as hatchbacks and off-road capable sport utility vehicles are more recent expansions of luxury qualities in various cars. Increasing comfort features, materials quality, interior space, innovations, and or performance have consistently been competitive strategies between car makers practically throughout

6853-504: Was a leading producer of powerful luxury automobiles before World War II. After World War II, the French government used puissance fiscale tax regulations to encourage manufacturers to build cars with small engines, and French motorists to buy them. The Maserati-powered Citroën SM and the Citroën C6 were arguably the last domestic French luxury cars. In the 2010s, some French manufacturers have attempted to develop luxury cars, however

6942-525: Was built. 18 January 1968, saw a new company named "Industria Napoletana Costruzioni Autoveicoli Alfa Romeo-Alfasud S.p.A." being formed, 90% of which belonged to Alfa Romeo and 10% to Government controlled holding company Finmeccanica . This plant was built in the wake of France's 1968 protests and Italy's Hot Autumn and was never "properly started." The employees had mainly construction backgrounds and were not trained for factory work, while industrial relations were troublesome throughout. Absenteeism rates in

7031-421: Was entrusted with doing the final design. The original badge was round, of enamelled brass , measuring 65 mm (2.6 in) in diameter, and carried already all the present day accoutrements: the red cross on a white field of Milan on the left, a green biscione on a light blue field on the right, all surrounded by a blue ring inscribed with the words "ALFA" at the top and "MILANO" at the bottom. In honour of

7120-441: Was established by Cavaliere Ugo Stella to acquire the assets of the ailing Italian subsidiary of French carmaker Darracq , of which he had been an investor and manager. Its first car was the 24 HP , designed by Giuseppe Merosi , which became commercially successful and participated in the 1911 Targa Florio endurance race. In August 1915, ALFA was acquired by Neapolitan entrepreneur and engineer Nicola Romeo , who vastly expanded

7209-503: Was imported to the United States by Max Hoffman from the mid-1950s. The Giulietta Spider was developed on the request of Max Hoffman, who proposed an open top version of the Giulietta. In 1961 Alfa Romeo started exporting cars to the United States through its own dealer network. In 1995, Alfa Romeo ceased exporting cars to the United States, the last model sold in that market being the 164 sedan. On 5 May 2006, Alfa Romeo made its return to

7298-572: Was in Naples , but even before the construction of the planned factory had started, Darracq decided late in 1906 that Milan would be more suitable and accordingly a tract of land was acquired in the Milan suburb of Portello , where a new factory of 6,700 square metres (8,000 sq yd) was constructed. In late 1909, the Italian Darracq cars were selling slowly and the company was wound up. Ugo Stella, with

7387-555: Was later replaced by the new Strada del Sempione ("Simplon Road") leading to the Simplon Pass ; the old Portello road is now known as "Via Traiano". In turn, the road was named after the Portello city gate , that was part of the city walls and that was located in the surroundings of the modern Cadorna railway station . The design of Parco Vittoria, by architects Charles Jencks and Andreas Kipar, includes several unusual elements, and it

7476-454: Was no longer attractive in poor economic conditions. Additionally, mainstream brands have been able to offer amenities and devices such as leather, wood, and anti-lock brakes, previously found only on luxury cars, as the costs decline. However, luxury vehicle sales remained relatively high compared to their non-luxury counterparts. This was aided by growing interest in luxury vehicles from emerging markets such as China and Russia. Sales in

7565-460: Was one of the major urban requalification process in Milan, as the former Alfa Romeo area (385,000 m²) is now being restructured. The project includes a major park called Parco Vittoria and what will become the largest plaza in Milan (20,000 m²), as well as commercial, service and housing infrastructures. The name of the district comes from the "Strada del Portello" (Portello road), an ancient rural road that used to connect Milan to Rho , and that

7654-459: Was readying its first model, the 24 HP . The board asked chief engineer Giuseppe Merosi to devise a badge for the radiator shell of the new car; Merosi turned to his collaborators. One of them, Cattaneo, was inspired by the coat of arms he had seen on the gates of Castello Sforzesco to include the biscione in the logo. Merosi liked the idea, and together with Cattaneo came up with a sketch, then approved by managing director Ugo Stella; Cattaneo

7743-532: Was the best-selling luxury vehicle manufacturer by sales, with Audi and Mercedes-Benz the second and third highest selling luxury brands. Chinese manufacturer Hongqi was launched in 1958, making it the oldest Chinese luxury car marque. Later newcomers joined taking advantage of the rise of electric powertrains, with NEV brands such as Nio in 2014, Lynk & Co in 2016, HiPhi in 2019, and Zeekr in 2021 producing luxury electric and hybrid vehicles. Japanese manufacturers have been producing luxury cars since

7832-420: Was the first off-road SUV to offer a V8 engine and automatic transmission along with luxury car trim and equipment. Standard features included bucket seating , a center console, air conditioning, a seven-position tilt steering wheel, a vinyl roof , and gold-colored trim panels on the body sides and tailgate. By the late 1970s, optional equipment included an electric sunroof. The 1978 Jeep Wagoneer Limited

7921-481: Was the spiritual successor to the Super Wagoneer and was the first four-wheel drive car to use leather upholstery. The Range Rover was released in 1970 as a two-door vehicle for off-road durability with few "creature comforts." A four-door version was added in 1981, and the model was pushed upmarket in 1983 by introducing an automatic transmission (Chrysler's A727 TorqueFlite ) as an option. The Range Rover had

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