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160-727: The Chrysler Imperial , introduced in 1926, was Chrysler 's top-of-the-line vehicle for much of its history. Models were produced under the Chrysler name until 1954, after which Imperial became a standalone make ; and again from 1990–93. The company positioned the cars as a prestige marque to rival Cadillac , Continental , Lincoln , Duesenberg , Pierce Arrow , Cord , and Packard . According to Antique Automobile , "The adjective 'imperial' according to Webster's Dictionary means sovereign, supreme, superior or of unusual size or excellence. The word imperial thus justly befits Chrysler's highest priced model." For several decades and multiple generations,

320-535: A Stromberg two barrel carburetor Model EE-22. It was the first car to be designed in a wind tunnel . Initial tests indicated that the standard car of the 1920s worked best in the wind-tunnel when pointed backwards with the curved rear deck facing forward. It led to a rethinking of the fundamental design of Chrysler's cars with a primary focus on reducing wind noise inside the passenger compartment. Both engine and passenger compartment were moved forward, giving better balance and ride. An early form of unibody construction

480-441: A malaise era two-door coupe based on the second-generation Chrysler Cordoba platform with the designation Series YS . All examples of the 1981–1983 Imperial used Chrysler's 318 cubic-inch V8 engine. All US built 1981 Imperials came standard with fuel injection, generating power of 104.5 kW (140 hp) and 0-60 mph in 13.4 seconds, with a top speed of 172 km/h (107 mph). Canadian built 1981 Imperials came with

640-453: A 137.5 in (3,492 mm) wheelbase for US$ 2,345 ($ 53,410 in 2023 dollars ). The top level Imperial Custom Airflow Series CW offered a four-door Sedan, Limousine or Town Limousine for US$ 5,000 ($ 113,881 in 2023 dollars ) using a 146.5 in (3,721 mm) wheelbase and the 384.8 cu in (6.3 L) Straight Eight. Documented production numbers for 1934 show 2,277 Series CV, 106 Series CX and 67 Series CW were produced. Its prestige

800-521: A 2 barrel carburetor. 1990 saw a revival of the Imperial as a high-end sedan in Chrysler's lineup to replace the dated Fifth Avenue. Unlike the 1955–1983 Imperial, this car was a model of Chrysler, not its own marque. Based on the Y platform , it represented the top full-size model in Chrysler's lineup, above the New Yorker Fifth Avenue . The reintroduction of the Imperial was two years after

960-575: A 300-bhp "Hemi" V8. To add to the car's uniqueness, the car was given a grille from the Imperial and side trim from the less-adorned Windsor. A PowerFlite 2-speed automatic transmission was the only available gearbox. It was marketed as the Chrysler 300 , emphasizing the engine's horsepower, continuing a luxury sport approach introduced earlier with the Chrysler Saratoga . In 1955, the flagship Imperial

1120-445: A Chrysler model was limited to a nameplate attached on the front fender just below the engine hood, interior upholstery and standard features installed that were optional on other models. The six-passenger sedan offered storage compartments in the front seatbacks and foot rests, while the eight-passenger sedan replaced the storage compartments with accommodation for storing the retractable jump seats and no foot rests. The limousine offered

1280-457: A New Yorker with a custom interior. It had a Cadillac-style grille treatment that included circular signal lights enclosed in a wraparound ribbed chrome piece. Side trim was similar to last year's model, but the front fender strip ended at the front doors and the rear fender molding was at the tire top level and integrated into the stone guard. Unlike the standard Imperial, the Imperial Crown had

1440-581: A base price of US$ 18,341. Out of all the LH sedans, the first generation Concorde was most closely related to the Eagle Vision . The Concorde was given a more traditional image than the Vision. The two shared nearly all sheet metal in common, with the main differences limited to their grilles, rear fascias, bodyside moldings, and wheel choices. The Concorde featured a modern take on Chrysler's signature waterfall grille. It

1600-408: A car collection of Frank Kleptz of Terre Haute, Indiana. A Life magazine article written in 1940 quoted the value of Major Bowes car at US$ 25,000 ($ 543,705 in 2023 dollars ). According to records, after the death of Mr. Bowes the car returned to Chrysler in 1941. It was allegedly repainted black from the original Brewster Green and put into wartime service in 1942, used by Admiral Chester Nimitz as

1760-499: A coupe, replacing the LeBaron coupe, and the new JA platform Chrysler Cirrus replaced the outgoing LeBaron sedan. A year later, a convertible version of the Sebring went on the market and replaced the LeBaron convertible. In 1999, Chrysler introduced the new LH platform 300M sedan alongside a redesigned LHS. The 300M was originally designed to be the next-generation Eagle Vision, but since

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1920-437: A coupe, sedan, and station wagon. In 1982, the LeBaron moved to the front-wheel drive Chrysler K platform , where it was the upscale brand's lowest-priced offering. It was initially available in just sedan and coupe versions. In early 1982, it was released in a convertible version, bringing to the market the first factory-built open-topped domestic vehicle since the 1976 Cadillac Eldorado . A station wagon version called

2080-468: A double drop "girder truss" chassis frame, split windshields, dual sun visors, and trumpet horns. The ignition was provided by Delco-Remy, the brakes were hydraulic and the transmission was a four-speed manual transmission with an optional automatic vacuum operated clutch. The body styles offered on the Series CH were a two-door, two-passenger roadster convertible with available rumble seat, a four-door sedan or

2240-489: A few quality successes during this period. Strategic Vision named Chrysler an overall winner in 2015 for strong customer appeal, and with the rise in quality of all cars, the difference between high and low "problem-counting" ratings is relatively small. In the early 2020s, Chrysler was facing an uncertain future with just two vehicle models in its lineup: the Chrysler Pacifica minivan and the Chrysler 300 sedan, which

2400-547: A firmer suspension type ("touring suspension"). This option eliminated the technical differences between New Yorker and LHS. LHS came with almost all of New Yorker's optional features as standard equipment and featured the firmer tuned suspension to go with its more European image. During the 1994 model run, various changes were made to the New Yorker. On the outside, New Yorker was switched to new accent-color body cladding, whereas LHS received body-color cladding. This change aligned

2560-401: A four-door convertible. The roadster listed price was US$ 1,925 ($ 42,989 in 2023 dollars ) while the four-door convertible was US$ 2,195 ($ 49,018 in 2023 dollars ) which made the more esteemed "Imperial" brand almost identically priced to "Chrysler" branded products, while the engine displacement on the Series CH was larger. The 1932 Series CL remained the more prestigious Imperial and all coachwork

2720-401: A four-speed manual transmission. Coachbuilder Locke provided four convertible choices in both coupe and sedan configurations, and hydraulic four wheel brakes were now standard on all Chrysler products. The top level 1930 Series 80L Limousine was listed at US$ 3,575 ($ 65,205 in 2023 dollars ). The all-new 1931 "Chrysler Imperial 8" introduced the new in-line 8-cylinder engine which was shared with

2880-471: A host of new improvements, including a new three-speed manual transmission that used helical gears – for silent use. Chrysler engines received new alloy valve seats for better reliability, along with new spring shackles, which improved lubrication. In 1934, the Chrysler 6 introduced an independent front coil spring suspension and received vent windows that rolled down with the side glass. Chrysler also introduced its revolutionary Chrysler Airflow, which included

3040-621: A large loyalty following among car enthusiasts. As of 2024, the company's production vehicle lineup solely consists of the Pacifica minivan, although there are currently plans by Stellantis to revive the brand, as seen with the Chrysler Airflow concept , due to its heritage and continued popularity. The first Chrysler cars were introduced on January 5, 1924, at the New York Automobile Show – one year before Chrysler Corporation itself

3200-507: A listed price of US$ 1,198 ($ 25,931 in 2023 dollars ). For 1939, model names and series numbers were updated. The Series C-23 was shared with the Imperial, the New Yorker and the Saratoga . The straight eight was shared with all three and an aluminum cylinder head was optional on the high compression engine. Visual distinctions could be found in the interior fabrics, the number of chrome pieces in

3360-505: A minimum listed price of US$ 5,000 ($ 111,117 in 2023 dollars ). 1936 was the last year for the "Airflow" appearance, while there were some enhancements and features added to entice buyers. A new grille, all-steel roof construction and a luggage compartment was added. The wheelbase was lengthened and the doors and side windows. The front windshield was either split or curved one piece on the Imperial Custom and continued to be extendable from

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3520-579: A modest price. The top level choice for the longest Buick wheelbase of 129 inches was the Imperial Sedan Limousine for US$ 2145 ($ 37,624 in 2023 dollars ). The Master Six was Buick's high-end offering, above the Standard Six. It was also manufactured from knock-down kits at GM's short-lived Japanese factory at Osaka Assembly in Osaka, Japan . The Master Six was also sold with a junior model, called

3680-516: A new mid-size four-door hatchback model in 1985 under the LeBaron GTS nameplate. It was sold alongside the mid-size LeBaron sedan, coupe, convertible, and station wagon. The LeBaron coupe and convertible were redesigned in 1987. Unlike previous LeBarons, this new coupe and convertible had unique styling instead of being just two-door versions of the sedan. The new design featured hidden headlamps (through 1992) and full-width taillights. The New Yorker

3840-508: A new minivan model in 2017), and the Aspen would be discontinued in 2009. Between 2004 and 2008, Chrysler offered a two-seat coupe and convertible model called Crossfire . This was in addition to Chrysler's five-seat Sebring coupe (through 2005) and four-seat convertible being sold at the time. In 2005, Chrysler introduced the LX platform Chrysler 300 sedan, which replaced both the 300M and Concorde. It

4000-577: A new roof, and a new adjustable front seat. The Airstream Six and Eight of the previous year were renamed the Chrysler Six and Deluxe Eight. The Automatic overdrive was optional for both cars. For 1937, the Airflow cars were mostly discontinued, besides the C-17 Airflow, which received a final facelift. Only 4600 C-17 Airflows were built in 1937. The Chrysler Six and Chrysler Eight were respectively renamed

4160-555: A price of US$ 3,875 ($ 60,545 in 2023 dollars ) with its competitors listed as the Cadillac Series 75 Fleetwood and the Packard Custom Super Clipper . 1947 saw increased production at 740 despite an increase in price to US$ 4,305 ($ 58,743 in 2023 dollars ) with no appearance or feature changes and 1948 saw a drop in production to 495 and a price of US$ 4,767 ($ 65,047 in 2023 dollars ). The Imperial name returned for 1949 as

4320-545: A recent transfer from Ford Motor Co, in charge of Chrysler styling. Although early 1960s Chrysler cars reflected Virgil Exner's exaggerated styling, Elwood Engel's influence was evident as early as 1963, when a restyled, trimmer, boxier Chrysler was introduced. The Desoto lines, along with the Windsor and Saratoga series, were replaced with the Newport , while New Yorker continued as the luxury model, while Imperial continued to be

4480-460: A retractable glass partition between the driver and passenger compartment, installing leather seating for the driver and wool upholstery for the passenger compartment, Lockheed hydraulic brakes , and two-speed electric windshield wipers were standard. The listed price for the limousine was US$ 2,695 ($ 58,611 in 2023 dollars ). The 1941 Imperial Crown Series C-33 remained exclusive and special models were available. The Imperial Special Town Sedan used

4640-544: A sales year that was otherwise dismal for the company. For the 1976 model year, sales increased slightly to 165,000. The mildly revised 1977 version also sold well, with just under 140,000 cars. The success of using the Chrysler nameplate strategy is contrasted to sales of its similar and somewhat cheaper corporate cousin, the Dodge Charger SE. Interiors were more luxurious than the Dodge Charger SE and much more than

4800-452: A sedan while the Imperial Crown limousine continued as Chrysler was celebrating their 25th anniversary. The short-wheelbase Imperial was only available as a four-door six-passenger sedan. The 4-door 8-passenger Imperial Crown was available as a sedan, or as a limousine with a retractable division window. 1949 Imperials are very rare as production records show only 50 Imperial sedans and 85 Imperial Crown limousines were built. The retail price for

4960-420: A side treatment in which the rear fender moldings and stone guard were separate. Body sill moldings were used on all Imperials, but were of a less massive type on the more massive Crown models. A special version of the limousine was available. It featured a unique leather interior and a leather top that blacked out the rear quarter-windows. Power windows were standard on the Imperial Crown . In an unusual move for

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5120-575: A staff car. For 1938, The Series C-19 was shared with the Imperial and all-new New York Special which became the New Yorker in 1939. While the New York Special was offered as a Business Coupe, of which no records show one was ordered and built, and a four-door Touring Sedan, the Imperial Series C-19 was offered in six body choices and the chassis was available separately for additional coachwork selections. Three convertible choices, to include

5280-408: A thoroughly modern unit body and larger engines up to 413 cubic inches. They were squared off and slab-sided, with optional glass-covered headlamps that retracted when the headlights were turned on and a swept-back roofline for 2-door hardtop models. Chryslers through the 1960s were well-built, quality cars with innovative features such as unit bodies and front torsion bar suspension In 1963, Bob Hope

5440-459: A two-barrel carburetor making 140 hp (104 kW) (in all states except California) or a four-barrel rated at 170 hp (127 kW) (in California), mated to Chrysler's well-known Torqueflite three-speed automatic transmission . Fifth Avenue production was moved from Windsor, Ontario to St. Louis, Missouri . Beginning in late 1986 through the 1989 model year, they were manufactured at

5600-458: A two-door roadster with rumble seat and a four-door convertible were listed between US$ 1,123 ($ 24,308 in 2023 dollars ) and US$ 1,595 ($ 34,937 in 2023 dollars ). The Imperial Custom offered three factory coachwork choices and five custom choices provided by Derham to include two convertible and two Town Car Limousines. The Imperial Custom Series CW was no longer offered. According to documented records, 8,554 Series C-19 Touring Sedans were produced at

5760-549: A welded Unibody, a wind-tunnel-designed aerodynamic body for a better power-to-power ratio and better handling. In 1935, Chrysler introduced the Plymouth-based Chrysler Airstream Six, which gave customers an economical modern alternative to the radically styled Airflows. The Airflow received an updated front hood and grille in 1935. For 1936, the Chrysler Airflow received an enlarged luggage compartment,

5920-631: The American Motors plant in Kenosha, Wisconsin (purchased by Chrysler in 1987). The Fifth Avenue also far outsold its Dodge Diplomat and Plymouth Gran Fury siblings, with a much greater proportion of sales going to private customers despite its higher price tag. Production peaked at 118,000 cars for 1986, and the Fifth Avenue stood out in a by-now K-car-dominated lineup as Chrysler's lone concession to traditional RWD American sedans. Chrysler introduced

6080-492: The Buick Motor Company , his employer from 1911 to 1919. Chrysler offered a variety of body styles: a two/four-passenger roadster (four passenger if car had the rumble seat), a four-seat coupé , five-passenger sedan and phaeton , and a seven-passenger top-of-the-line limousine . The limo had a glass partition between the front and rear passenger compartments. Imperials could be distinguished from Chrysler products by

6240-489: The Chrysler Building , and had ostensibly offered it on cars in 1941–42, and again in 1951–52, but none are known to have been sold in the latter form until the 1953 model year. In installing optional Airtemp air conditioning units to its Imperials in 1953, Chrysler beat Cadillac , Buick and Oldsmobile which added air conditioning as an option in the 1953 model year. Airtemp was more sophisticated and efficient than

6400-530: The Chrysler E-Class in 1983 and 1984. More upscale stretched K-Car models were also sold as Chrysler Executive sedans and limousines. With the 1984 model year, the New Yorker Fifth Avenue was now simply called Fifth Avenue, setting the name that would continue for six successful years. All Fifth Avenues from 1984 until 1989 were powered by a 318 cu in (5.2 L) V8 engine, with either

6560-569: The Chrysler Eight Series CP in smaller displacements. The car received a new 384.4 cu in (6.3 L) Chrysler flathead Straight-8 with a Stromberg Model DD-3 carburetor. The Imperial introduced a vee-type radiator, a long straight hood that displayed " torpedo " styling, and wide flowing fenders with a split and slanted windshield and showed visual similarities to the Cord L-29 . Various features considered luxurious in nature at

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6720-680: The Chrysler Pacifica minivan. Buick Master Six As GM was sharing platforms and technology within their divisions, the Master Six was related to the Oldsmobile Model 30 with shared wheelbase and engine sizes. Buick had developed a market reputation as being a conservative luxury car, while the Cadillac and the Packard Six were more flamboyant, extravagant and expensive. The last Emperor of China Puyi bought two 1924 Master Six and started

6880-572: The Dodge Mirada would be related to the Cordoba. However, losses from the newly introduced full-size C-body models due to the 1973 oil crisis , along with the investment in the Turbine Car that did not produce a product to sell, encouraged Chrysler executives to seek higher profits by marketing the model under the more upscale Chrysler brand. The car was a success, with over 150,000 examples sold in 1975,

7040-583: The Lincoln Continental was changed to a front-wheel-drive sedan with a V6 engine. Other domestic competitors in this segment included the Cadillac Sedan de Ville / Fleetwood , Oldsmobile 98 and Buick Electra / Park Avenue , all of which shared General Motors ' then-flagship C platform. Though closely related, efforts were made to distinguish the Imperial from the New Yorker Fifth Avenue:

7200-581: The Prowler roadster which had previously been a Plymouth model. By 2004, all Chrysler brand minivans were now sold under the Town & Country nameplate. The 2000s also saw the Chrysler brand move into the fast-growing crossover/SUV segment with the introduction of the Chrysler Pacifica crossover in 2004 and the Chrysler Aspen SUV in 2007. The Pacifica would be discontinued in 2008 (the nameplate would return on

7360-655: The Royal and Imperial and gained isolated rubber body mounts to remove road vibrations. In 1938, the Chrysler Royal received the new 95 HP Gold Seal Inline 6. In 1939, Chrysler unveiled Superfinish a process in which all major chassis components subject to wear were finished to a mirror-like surface. Other features new to Chrysler were push-button door locks, and rotary-type door latches. In 1940, Chrysler introduced sealed beam headlights on its cars, which in turn improved night visibility by 50%. Mid-year, in 1940, Chrysler introduced

7520-502: The Town and Country was added as well. A special Town and Country convertible was also made from 1983 until 1986 in limited quantities (1,105 total), which, like the wagon, featured simulated wood paneling that made it resemble the original 1940s Town and Country . This model was part of the well-equipped Mark Cross option package for the latter years. In 1982, the R-body line was discontinued, and

7680-500: The Y platform , it represented the top full-size model in Chrysler's lineup; below it was the similar New Yorker Fifth Avenue , and below that was the shorter wheelbase New Yorker . The reintroduction of the Imperial was two years after the Lincoln Continental was changed to a front-wheel-drive sedan with a V6 engine. Other domestic competitors in this segment included the Cadillac Sedan de Ville / Fleetwood , Oldsmobile 98 , and Buick Electra / Park Avenue . Though closely related,

7840-434: The luxury car field, while the newly formed company only had a large displacement straight-six to offer. The new model, called Imperial, had a new engine that was slightly larger than the company's standard straight 6 installed in the Chrysler Six . It was a 288.6 cu in (4.7 L) six-cylinder with seven bearing blocks and pressure lubrication of 92 brake horsepower (69 kW). Large displacement engines provided

8000-640: The "ordinary" Chryslers. This was also the first year for the stylized eagle hood ornament. Power brakes, power windows, center folding armrests (front and rear) and a padded dash were standard. Parking lights on all Imperials were positioned between the top and center grille moldings, a variation from the design used on other Chrysler cars. A new model was the six-passenger Imperial Custom limousine which had as standard equipment electric windows, electric division window, floor level courtesy lamps, rear compartment heater, fold-up footrests, seatback mounted clock and special luxury cloth or leather interiors. On 10 March 1953,

8160-470: The ' Airflow ' design, reflecting an interest in streamlining . The car was marketed with the slogan "The car of tomorrow is here today." The 1934 Series CV featured eight-passenger seating and again an eight-cylinder engine while it was the Chrysler Airflow Series CV with Imperial luxury appearance and additional optional features as standard equipment, including vacuum assisted power brakes and

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8320-460: The 1931 model, Chrysler received new radiator grilles, a new Chrysler Spitfire engine , and automatic spark control. The 1932 Chryslers introduced the Floating Power rubber engine mounts, which eliminated further vibrations from the chassis. A vacuum-controlled automatic clutch, Oilite bearings, and the first universal joints with roller bearings were also added. In 1933, Chrysler models received

8480-566: The 1937 Indy 500 and was painted silver and black to celebrate the racetracks 25th anniversary. According to 1937 documented records, 11,976 Series C-14 Touring Sedans were produced at a listed price of US$ 1,100 ($ 23,314 in 2023 dollars ). While the Imperial Custom Series CW was offered in its final year for 1937, documentation does not record that one was built, while three 1937 Series CW were recorded to have been updated with 1936 appearance features and LeBaron bodywork . The first one

8640-407: The 1942 cars and reintroduced the Town & Country . In 1949, Chrysler came out with the first all-new redesign in almost a decade. In 1949, Chrysler moved the ignition to key only instead of having a key and push-button. They also reintroduced the nine-passenger station wagon body style to the line. For 1950, Chrysler updated the overly conservative 1949 models by lowering cars slightly, updating

8800-580: The 1949 Imperial was US$ 4,664 ($ 59,725 in 2023 dollars ) and US$ 5,334 ($ 62,613 in 2023 dollars ) for the Imperial Crown limousine. The new custom-built Imperial sedan was based on the Chrysler New Yorker . It shared the same trim, but had a canvas-covered roof and leather and broadcloth Imperial upholstery. These features were installed by Derham , on the all new postwar Chrysler sheetmetal. Early 1949 Imperial Crowns were leftover 1948s. The really new models didn't arrive until March 1949. Their styling

8960-428: The 1950s, the 1951 Imperial had noticeably less chrome than the lower-priced New Yorker that was its base. It also had three horizontal grille bars with the parking lights between the bars and a chrome vertical center piece. Aside from its front fender nameplate, side body trim was limited to the moldings below the windows, rocker panel moldings, bright metal stone shields and a heavy horizontal molding strip running across

9120-432: The 1974 models, the "Chrysler" badging was again removed from car bodies, with only the "Imperial" nameplate appearing. In April 1955 Chrysler and Philco announced the development and production of the world's first all-transistor car radio. The radio, Mopar model 914HR, was a $ 150.00 "option", or equal to $ 1584 today on 1956 Imperial automobile models. Philco began manufacturing the all-transistor car radio for Chrysler in

9280-456: The 323.5 cu in (5.3 L) Chrysler flathead straight eight with an aluminum cylinder head and overdrive manual transmission, and body style choices were a two-door coupe, four-door sedan and four-door Town Sedan on a 128 in (3,251 mm) wheelbase, and were priced at US$ 1,625 ($ 37,011 in 2023 dollars ). The longer wheelbase Imperial Custom Airflow Series CX offered only sedan choices, to include Town Sedan and Limousine choices on

9440-622: The Chrysler 300 was restyled, and the Sebring was rebranded as the Chrysler 200 . In May 2014, FCA announced it would make the brand a mainstream brand with premium features. A redesigned Chrysler 200 was introduced for 2015 but would be discontinued in 2017 as FCA shifted focus more towards SUVs and minivans. For 2017, the Chrysler Pacifica nameplate returned on a new minivan, replacing the long-running Town & Country, Voyager, and Grand Voyager. During this time, Chrysler's quality and customer satisfaction ratings had been below average, according to Consumer Reports and J.D. Power. Chrysler did have

9600-473: The Chrysler 50, 60, 70, and Imperial 80. Chrysler was in fourth place in sales, with 192,082 units delivered. In 1928, Chrysler invested $ 23 million to expand its plants. In 1930, Chrysler began wiring the Chrysler Model 70 and 77 for radios. Chrysler also became the first car to offer the downdraft carburetor on its models. With the new carburetor, Chrysler also received a new cam-driven fuel pump. For

9760-432: The Chrysler brand as a full luxury brand to compete again with Cadillac and other luxury brands, partly by rebadging automobiles from other brands in the group. However, none of these plans ultimately came to fruition in the decade. In 2011, the brand's winged emblem was modified, eliminating the historic blue ribbon center which dated from the 1930s, replacing it with a blue-backed "Chrysler" nameplate. Also that year,

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9920-577: The Dietrich Convertible Sedan at US$ 6,795 ($ 120,572 in 2023 dollars ). Total Chrysler calendar year production was recorded at 160,670, their all-time high pre-war until decades later Model years 1929 and 1930 Series 80L were essentially unchanged from the 1928 version as engineering efforts were focusing on the 1931 Series CG Straight Eight, while there were some engineering advancements, to include thermostatically controlled automatic adjusting exterior radiator shutters, vertical hood louvers and

10080-555: The Eagle brand had been discontinued in 1998, it instead became a Chrysler sedan. In 2000, the Voyager and Grand Voyager minivans were repositioned as Chrysler models due to the phasing out of the Plymouth brand. In 2001, a sedan was added to the Sebring model line and served as a replacement for the discontinued Cirrus. That same year, the Chrysler brand added a retro-styled PT Cruiser as well as

10240-621: The Highlander as a special edition featuring popular features and a Scottish plaid interior. The luxury sport model, called the Saratoga , was also added to the New Yorker range as the Imperial became the exclusive limousine model. In 1941, Chrysler introduced the Fluid Drive semi-automatic transmission. 1942 Chryslers were redesigned with a wrap-a-round chrome grille and concealed running boards for this abbreviated model year; civilian production stopped by February 1942. In 1946, Chrysler redesigned

10400-463: The Imperial Crown limousine returned. The 1946 Imperial Crown continued the tradition of sharing a common appearance with all Chrysler branded vehicles and could be distinguished by the 145.5 in (3,696 mm) wheelbase, wool broadcloth upholstery for rear passengers with leather upholstery for the drivers divider window separated front compartment and other standard luxury features. The Series C-40 production records show that only 165 were built at

10560-451: The Imperial differed from the New Yorker Fifth Avenue in many ways. The Imperial's nose was more wedge-shaped, while the New Yorker Fifth Avenue's had a sharper, more angular profile (the New Yorker Fifth Avenue was later restyled with a more rounded front end). The rears of the two cars also differed. Like the front, the New Yorker Fifth Avenue's rear came to stiffer angles, while the Imperial's rear end came to more rounded edges. Also found on

10720-422: The Imperial for an additional $ 226 and it was standard on the Imperial Crown. 1952 Imperials were practically identical to the 1951 models, and the most effective way to tell the difference between them is through reference to serial numbers. The convertible bodystyle was dropped in 1952. Unlike the case with Chryslers, the Imperial's taillights were not changed. Power steering was standard. The "new" Imperial Crown

10880-429: The Imperial was the exclusive Chrysler and the favorite choice of luxurious transportation for senior executive leadership, government officials, royalty and various celebrities in comparison to the more affordable Chrysler New Yorker . Over the years the appearance, technological advancements and luxurious accommodations updated with the latest trends and fashionable appearances. Limousines, town cars and convertibles were

11040-458: The Imperial were full-width taillights, which were similar to those of the Chrysler TC, as well as the early 1980s Imperial coupe, while the New Yorker Fifth Avenue came with smaller vertical taillights. Initially, the 1990 Imperial was powered by the 147 hp (110 kW) 3.3L EGA V6 engine , which was rated at 185 lb⋅ft (251 N⋅m) of torque. For 1991, the 3.3L V6 was replaced by

11200-415: The Imperial's nose was more wedge-shaped, while the New Yorker Fifth Avenue's initially had a sharper, more angular profile (before gaining a more rounded front and rear); the Imperial's rear was more contoured, the New Yorker Fifth Avenue's more sharply angled; the Imperial got a full-width taillight treatment (similar to the contemporary Chrysler TC ) and reminiscent of the early 1980s Imperial coupe), while

11360-408: The New Yorker Fifth Avenue's taillights were small and vertical; and the Imperial's seats were more streamlined than the signature button-tufted, pillowed-cushioned seating of the New Yorker Fifth Avenue. Initially, the 1990 Imperial was powered by the 147 hp (110 kW) 3.3 L EGA V6 engine , which was rated at 185 lb⋅ft (251 N⋅m) of torque. For 1991, the 3.3 L V6 was replaced by

11520-464: The New Yorker a more "traditional American" luxury image and the LHS a more European performance image (as was done with the Eagle Vision ). Little separated New Yorker from LHS in appearance, with New Yorker's chrome hood trim, body-color cladding, standard chrome wheel covers, 15-inch wheels, column shifter, and front bench seat being the only noticeable differences. An option is provided for 16-inch wheels and

11680-533: The New Yorker continued with front-wheel drive on an elongated version of the new Chrysler LH platform and was released in May 1993 along with the nearly identical Chrysler LHS as an early 1994 model, eight months after the original LH cars: the Chrysler Concorde, Dodge Intrepid , and Eagle Vision, were introduced. The New Yorker came standard with the 3.5L EGE which produced 214 hp (160 kW). Chrysler gave

11840-709: The New Yorker nameplate transferred to the smaller M-body line. Up to this point, the Chrysler M-body entry had been sold as LeBaron, but that name was moved to a new K-car-based FWD line (refer to the Chrysler LeBaron article for information on the 1977–81 M-bodies). Following the nameplate swap, the M-body line was consolidated and simplified. 360 V8 engines were gone, as were coupes and station wagons (the K-car LeBaron's coupe and wagon replaced them). The Fifth Avenue option

12000-459: The New Yorker with the Chrysler Concorde, which also had accent-color cladding. Instead of standard 15-inch and optional 16-inch wheels, the 16-inch wheels became standard, and the 15-inch versions were dropped. Likewise, the touring suspension option available on early 1994 New Yorker models was discontinued, leaving only "ride-tuned" suspension. In 1995, the Chrysler Sebring was introduced as

12160-456: The New Yorker. Further differences between the Chrysler LHS and its New Yorker counterpart were a floor console and shifter, five-passenger seating, lack of chrome trim, an upgraded interior, and a sportier image. The New Yorker was dropped after the 1996 model year in favor of a six-passenger option on the LHS. The LHS received a minor face change in 1995 when the corporate-wide Pentastar emblem

12320-558: The Series 121 and 129 in 1929 and Series 40 in 1930, after which all six-cylinder engines were dropped; all models of Buick were equipped with the new Straight 8 for 1931. Buick's special order catalog was more modest than the Cadillac Series 341 , but it did benefit from the specialized bodies made by Fisher Body which gave the Buick customer the same attention to style and refinement but at

12480-473: The Series C-37 designation, listing the limousine at US$ 3,065 ($ 57,155 in 2023 dollars ). As with all U.S.-built automobiles, production was suspended February 1942 due to World War II production demands, and did not resume until the 1946 model year. When Chrysler discontinued the Imperial model name, the "Imperial" name was introduced on top-level Cadillac Series 70 limousines , starting in 1941 until 1946 when

12640-564: The Stromberg IV Model EX-32 carburetor. Only three sedan coachwork choices were offered for the Series CL sedan with the 146 in (3,708 mm) wheelbase. Production records document 3,838 Series CQ and 151 Series CL were manufactured, including six Chassis and Cowl only requests. Imperial CX 137.5 in (3,492 mm) (1934) Imperial CX 137 in (3,480 mm) (1935-1936) The Chrysler Imperial introduced in 1934 offered

12800-593: The Town & Country nameplate in the calendar year 1989 as a luxury rebadged variant of the Dodge Grand Caravan / Plymouth Grand Voyager minivan for the 1990 model year and continued to sell this incarnation of the Chrysler Town & Country until the end of the 2016 model year when Chrysler reintroduced the Pacifica nameplate for their minivan in the calendar year 2016 for the 2017 model year run. 1990 saw

12960-572: The appearance was panned in favor of competitors, while the conventionally styled Chrysler Airstream was better received that replaced the Chrysler Series CA and Series CB. Total production documented records show 2,598 Series C-2 coupes and sedans were manufactured, while just 125 Series C-3 rolled off the assembly line, accounting for both coupe and sedan production. The top level Series CW recorded only 32 limousines that could accommodate eight passengers, offering four different coachwork choices for

13120-430: The base outwards while a separate retractable cowl ventilator remained to provide fresh air inside the passenger compartment. Production numbers continued to fall to a total of 4,500 Series C-10 sedans and coupes and 75 Series C-11 sedans and limousines. A total of 10 Series CW were documented to be sold while the actual manufacture date were previous years that were registered, and dated as 1936 models. The pricing structure

13280-467: The caliper disc, the Ausco-Lambert utilized twin expanding discs that rubbed against the inner surface of a cast iron brake drum, which doubled as the brake housing. The discs spread apart to create friction against the inner drum surface through the action of standard wheel cylinders. Chrysler discs were "self-energizing", in that some of the braking energy itself contributed to the braking effort. This

13440-399: The carpet was thicker than that offered in the base New Yorker, Diplomat and Gran Fury/Caravelle Salon , and the interior had more chrome trim. The last year for Chrysler's Cordoba coupe was 1983. That year, Chrysler introduced a new front-wheel-drive New Yorker model based on a stretched K-Car platform. Additionally, a less expensive, less equipped version of the new New Yorker was sold as

13600-502: The complicated rival air conditioners of 1953. It recirculated, rather than merely cooled, the air inside the vehicle, and it was also the highest capacity unit available on an automobile. It was also simple to operate, with a single switch on the dashboard marked with low, medium, and high positions, which the driver selected as desired. The system was capable of cooling a Chrysler from 120 degrees to 85 degrees in about two minutes, and of eliminating humidity, dust, pollen and tobacco smoke at

13760-527: The customer desired—even a Dictaphone . Prices ranged from US$ 2,745 ($ 54,996 in 2023 dollars ) for the factory supplied four-door, five-passenger Sedan to US$ 3,575 ($ 71,625 in 2023 dollars ) for the LeBaron Dual Cowl Phaeton. Stock car driver Harry Hartz set numerous speed records with a 1933 Imperial sedan at Daytona Beach, Florida . A roadster was entered in the 1931 24 Hours of Le Mans competition but did not finish due to radiator failure. It

13920-472: The customer's choice of velour or leather, with the former "Corinthian leather" replaced by that of the Mark Cross company. Leather-equipped cars bore the Mark Cross logo on the seats and, externally, on an emblem attached to the brushed aluminum band ahead of the rear door opera windows. In this form, the New Yorker Fifth Avenue resembled the newly revived Chrysler Imperial , although some much-needed distinction

14080-413: The dealerships, and the Imperial continued to feature unique features (such as hidden headlights as featured since 1969, optional antilock brakes as offered since 1971, and standard four-wheel disc brakes in both 1974 and 1975), the wheelbase was reduced to the same 124" as other big Chryslers. Although there were no Imperials produced between 1976 and 1978, the styling that was previously used for Imperial

14240-515: The division, as well as the most expensive of the Chrysler LH platform cars. All the LH-series models shared a 113.0-inch (2,870 mm) wheelbase and were developed using Chrysler's new computer drafting system. The car was differentiated from the division's New Yorker sedan by its bucket leather seats (the New Yorker had a bench seat) and standard features such as alloy wheels that were options on

14400-414: The exclusive Imperial Custom Newport hardtop was added to the Imperial line at $ 325 over the price of the eight-passenger sedan ($ 3,701 in 2023 dollars ). The 2-door Club coupe was discontinued. Imperial Custom sedans now rode on a wheelbase 2 inches (51 mm) longer than the 2-door hardtops. The eagle ornament was about the only thing new on the 1953 Imperial Crown. The nameplate was changed slightly and

14560-530: The expense, the brakes were only standard on the Chrysler Imperial Crown through 1954 and the Town and Country Newport in 1950. They were optional, however, on other Chryslers, priced around $ 400, at a time when an entire Crosley Hot Shot retailed for $ 935. Today's owners consider the Ausco-Lambert very reliable and powerful, but admit its grabbiness and sensitivity. The 1950 Imperial was essentially

14720-405: The fall of 1955 at its Sandusky, Ohio plant. With the new "Imperial" make, Chrysler Corporation's intention was to create an individual line of luxury cars, above and distinct from Chrysler branded vehicles. This marketing strategy suffered because the cars were rarely (if ever) sold in stand-alone Imperial showrooms. Cadillac and Lincoln did a much better job of separating their luxury marques from

14880-481: The fender strips. Three 2-door bodystyles were added to the Imperial model in 1951: a Club coupe , a hardtop , and a convertible . Only 650 convertibles were sold and it would be discontinued the following year, with a listed price of US$ 4,402 ($ 51,673 in 2023 dollars ). 1951 was also the year that Chrysler introduced its 331 cu in (5.4 L) Hemihead V8 . "Hydraguide" power steering , an industry first for use in production automobiles, became available on

15040-436: The first generation. For 1990, Chrysler's new 3.3L V6 engine was the standard and only choice, teamed with the company's A-604 four-speed electronic automatic transaxle. Beginning in 1991, a larger 3.8L V6 became optional. It delivered the same 147 horsepower as the 3.3 but had more torque. The New Yorker Fifth Avenue's famous seats, long noted for their button-tufted appearance and sofa-like comfort, continued to be offered with

15200-431: The front and rear wheels. Sales of all Chrysler models plummeted in 1958 and 1959 despite improvements in quality. Throughout the mid-and late-1950s, Chryslers were available in top-line New Yorker, mid-line Saratoga, and base Windsor series. Exner's designs for the Chrysler brand in the early 1960s were overblown versions of the late 1950s, which were unhelpful in sales. Exner left his post by 1962, leaving Elwood Engel ,

15360-469: The gray came up to the chrome beltline; on Visions, the gray lower body paint area was smaller and much more subtle. Wheel styles, which included available aluminum wheels with a Spiralcast design, were also unique to the Chrysler LH sedans (Concorde, LHS, New Yorker); Dodge and Eagle had different wheel styles. Introduced in May 1993 for the 1994 model year, the Chrysler LHS was the top-of-the-line model for

15520-519: The grille and nameplate badges installed. A Victoria coachwork choice, provided by Hayes Body Company, was offered on the Imperial along with either a two-door Business Coupe or five-passenger Brougham Coupe and a four-door sedan. The top level Series C-24 offered three factory provided sedans, including a limousine, or three convertible body style choices from Derham. The car pictured is J.G. Martin's (retired airline mechanic) 1939 Series C-24 7-passenger Limousine Sedan, believed by him and his son Tim to be

15680-449: The grille to appear more simple, replacing the chrome fin tail lamps with flush units, and removing the third brake light from the trunk lid. Also in 1950, Chrysler introduced disc brakes on the Imperial, the new Chrysler Newport hardtop, power windows, and the padded safety dash. Chrysler introduced their first overhead-valve, high-compression V8 engine in 1951; displacing 331 cubic inches, it was rated at 180 bhp, 20 more horsepower than

15840-453: The horsepower and torque clients wanted and due to the low quality of gasoline fuel at the time, and low compression ratios , 50 bhp was more than adequate. It is estimated that the rating equivalent of early gasoline available varied from 40 to 60 octane and that the "High-Test", sometimes referred to as "fighting grade", probably averaged 50 to 65 octane. The front axle was solid and the suspension consisted of semi-elliptic leaf springs while

16000-629: The junior Series CH Imperial while the previous Series CG became the Series CL and took the name Imperial Custom to continue to provide individually requested, customized vehicles. The Series CH was related to the Chrysler Series CP in that the straight-eight engine, and most features were shared while the Imperial Series CH was offered with many standard features that were optional on the Series CP. The Series CH and CL featured all steel body work,

16160-400: The larger 3.8 L EGH V6. Although horsepower only increased to 150 hp (112 kW), with the new larger 3.8 L V6 torque increased to 215 lb⋅ft (292 N⋅m) at 2750 rpm. A four-speed automatic transmission was standard with both engines. Chrysler (division) Chrysler is an American brand of automobiles and division owned by Stellantis North America . The automaker

16320-437: The larger 3.8L EGH V6. Although horsepower only increased to 150 hp (112 kW), with the new larger 3.8L V6 torque increased to 215 lb⋅ft (292 N⋅m) at 2750 rpm. A four-speed automatic transmission was standard with both engines. Also new for 1990 was a redesigned LeBaron sedan, which offered a standard V6 engine. Later models would also be available with 4-cylinder engines. The Town & Country minivan

16480-404: The limousine featured moldings on top of the rear fenders. Imperial Crowns came with a 12-volt electrical system (Imperial Customs still had a 6-volt system) and Chrysler's first fully automatic transmission , called PowerFlite , became available late in the model year, being installed in a limited number of cars for testing and evaluation. Power steering was standard on Imperial Crowns. Also, 1953

16640-470: The lower priced cars that they sold. Imperial was instead offered at the Chrysler dealer network alongside Chrysler's offerings, and the marque was almost universally known as "Chrysler Imperial" in the public's mind for this reason, despite the fact that all existing dealerships did indeed carry separate "Imperial" dealership signs distinct from Chrysler. The Imperial automobiles continued to be retailed through Chrysler dealerships. A distinct marketing channel

16800-550: The new-for-1949 Cadillac V8. It was unique as the only American V8 engine designed with hemispherical combustion chambers. After successfully winning Mexican Road Races, the engine was upgraded to 250 bhp by 1955. Although Chrysler did not build a small sporty car (such as the Chevrolet Corvette and the Ford Thunderbird ), they decided to build a unique sporting car based on the New Yorker hardtop coupe that featured

16960-589: The only 1939 production 7-passenger limousine still on the road. The listed price was US$ 2,695 ($ 59,032 in 2023 dollars ). One of three Imperial Custom Convertible Town Car by Derham was specially built for the 1939 royal tour of Canada of British King George VI and Queen Elizabeth when their visit was in the United States. This car was then donated to the Detroit American Legion post. Following an assassination attempt in 1937, an armoured Chrysler Imperial

17120-575: The only engine available on a choice of 120 in (3,048 mm), 127 in (3,226 mm) or special order 133 in (3,378 mm) wheelbases. Five two-door coachwork choices included roadsters and convertible, while there were nine sedan, town car, phaeton and limousine choices. The top level Town Car was listed at US$ 5,495 ($ 96,384 in 2023 dollars ). Standard equipment on roadster and phaeton open-body coachwork selections included wind wings and leather exterior door trim panels, while many cars were painted in contrasting two-tone paint. The convertible

17280-408: The passengers instead of blowing directly on them, a feature that modern cars have lost. In 1954 the Imperial Custom had a new grille consisting of a heavy wraparound horizontal center bar with five ridges on top and integrated circular signal lights. Its front fender nameplate was above a chrome strip, which ran the length of the front door to the front of the door opening. The rear fender stone guard

17440-468: The previous Series CH and the wheelbase lost 10 in (254 mm) and the 298.65 cu in (4.9 L) Chrysler I8 had reduced displacement. Three two-door, two-passenger coupes to include a Victoria and Roadster Convertible, and two four-door, five-passenger choices with one sedan convertible were offered by Briggs. Mechanical improvements offered were a silent, helical gear three-speed transmission, an improved oil filter and an automatic choke for

17600-404: The previous relationship between New Yorker and Fifth Avenue return, as Fifth Avenue became a model of the New Yorker. There was some substantive difference, however, as the New Yorker Fifth Avenue used a slightly longer chassis than the standard car. The new New Yorker Fifth Avenue's larger interior volume classified it as a full-size model this time despite having smaller exterior dimensions than

17760-631: The radiator grille adopted a scalloped look that blended into the top of the engine cover which differed from both Oldsmobile and Cadillac sedans of the same year and was only offered from 1925 until 1928. It shared a similar appearance on all Packard products that first appeared in 1904 on the Packard Four , and the recently introduced Chrysler Imperial . Buick named their six-cylinder cars "Buick Six" from 1916 through 1924, and in 1925, divided them into Standard Six and Master Six. The Master Six used Series 121 and 129 designations in 1929 initially to denote

17920-443: The rear suspension was a differential axle, and also using semi-elliptic leaf springs. The use of the "imperial" name being exclusively used on Chrysler's flagship had been previously used by Buick, Cadillac and Packard for top level limousines. The hood ornament/radiator cap was a stylized Viking Winged helmet . The car set a transcontinental speed record in the year it was introduced, driving more than 6,500 miles (10,460 km) in

18080-401: The same time. Since it relied on fresh air, and drew in sixty percent more of it than any contemporary system, Airtemp avoided the staleness associated with automotive air conditioning at the time. It was silent and unobtrusive. Instead of plastic tubes mounted on the package shelf as on GM and on other cars, small ducts directed cool air toward the ceiling of the car where it filtered down around

18240-456: The shorter New Yorker chassis with an Imperial Crown nameplate with a listed price of US$ 1,675 ($ 36,458 in 2023 dollars ). Laidlaw interior fabrics, Goodyear Double Eagle Tires installed on " Safety Rim " pressed steel wheels, and hydroelectric power windows lifts were some of the items installed. The body work appearance was shared with Chrysler products for 1941 and 1942. The only Series C-33 Imperial Crown chassis, with Derham-supplied body work,

18400-528: The side body. The 1950 Crosley Hot Shot is often given credit for the first production disc brakes but the Chrysler Imperial Crown had them first as standard equipment at the beginning of the 1949 model year. The Crosley disc was a Goodyear development, a caliper type with ventilated rotor, originally designed for aircraft applications. Only the Hot Shot featured it. Lack of sufficient research caused enormous reliability problems, especially in regions requiring

18560-427: The three-inch-longer (127 vs. 124") wheelbase as compared to Chrysler sedans. They continued to use their unique front suspension with torsion bars longer than all other Chrysler products and a rubber-isolated subframe crossmember containing the torsion bar anchors, as well as full instrumentation backed up by warning lights. In 1974 and 1975, separate brochures were published and separate Imperial signs still stood above

18720-682: The time included dual sun visors, adjustable front seats and steering column, rust-proof fenders, wire-spoked wheels, automatic heater control, safety glass and Lockheed supplied hydraulic brakes . To minimize engine vibration from being felt by passengers, an isolation feature called " Floating Power " was introduced. The Imperial Series CG offered four sedan coachwork choices from Briggs , while LeBaron offered four convertible coupe and sedan choices. At least ten Individual Custom 2-door coupes were documented from individual coachwork providers Waterhouse , Drauz and LeBaron. These were custom built to specification, and were variously equipped with anything

18880-519: The top-line standard intermediates (Plymouth Fury, Dodge Coronet) with a velour cloth notchback bench seat and folding armrest standard. Optionally available were bucket seats upholstered in Corinthian leather with a center armrest and cushion or, at extra cost, a center console with floor shifter and storage compartment. In 1977, Chrysler brought out a new mid-size line of cars called LeBaron (a name previously used for an Imperial model), which included

19040-459: The top-of-the-line brand. The Chrysler 300 , officially part of the New Yorker product line, continued in production as a high-performance coupe through 1965, adding a different letter of the alphabet for each year of production, starting with the 300-B of 1956, through the 300-L of 1965. 1962 saw a "non-letter" 300, which was lower in price but was equipped with downgraded standard equipment. The 1965 Chryslers were again dramatically restyled, with

19200-465: The trend of being China's most popular car. To promote its durability, Buick President Harry H. Basset had a Touring Sedan driven around the world via a dealer-to-dealer network, where each location was responsible for driving the car to the next destination and having the log book signed for authenticity. 1927 saw the introduction of the Gothic Goddess hood ornament on all Buick products. The top of

19360-460: The use of a distinctive scalloped hood and radiator shell and a 120 in (3,048 mm) wheelbase, which shared an appearance with Packard and the Buick Master Six . The Berline Limousine was listed at US$ 3,595 ($ 61,872 in 2023 dollars ). The 1927 Imperial Series 80 saw minor engineering improvements, while the high compression "Red Head" 288.6 cu in (4.7 L) straight-six was

19520-424: The use of salt on winter roads, such as sticking and corrosion. Drum brake conversion for Hot Shots was quite popular. The Chrysler 4-wheel disc brake system was more complex and expensive than Crosley's, but far more efficient and reliable. It was built by Auto Specialties Manufacturing Company (Ausco) of St. Joseph, Michigan , under patents of inventor H.L. Lambert, and was first tested on a 1939 Plymouth . Unlike

19680-409: The usual appearances, while special coachwork choices were provided by the industry's best providers, to include Derham, Fleetwood, LeBaron, and others. The Chrysler Imperial rose was cultivated in 1952 and used to promote the brand. In 1926, Walter P. Chrysler decided to compete with North American marques Cadillac , Lincoln , Packard , Pierce Arrow , Studebaker , Cord , and Duesenberg in

19840-452: The week. The car was chosen as the pace car for the 1926 Indianapolis 500 . The model was designated E-80, the 80 being after the "guaranteed" 80 miles per hour (129 km/h) all-day cruising speed. Acceleration was also brisk, breaking 20 seconds to 60 miles per hour (97 km/h). Four-speed manual transmission was added in 1930. The attention to luxury and multiple bodystyles was a similar approach to one Mr. Chrysler used as president of

20000-437: The wheelbase dimensions, then renamed the Series 40 in 1930. All were powered by the overhead valve Buick Straight-6 engine , with multiple body styles, and starting in 1926 used the newly established GM B platform , which it shared with Oldsmobile L-Series . Coachwork continued to be offered by Fisher Body who was the primary supplier of all GM products at this time, and Duco automotive lacquer paint, introduced by DuPont

20160-563: Was a spokesperson of The Chrysler Theatre , an anthology series sponsored by the brand. The same year the Chrysler Turbine Car was introduced. It was an experimental two-door hardtop coupe powered by a turbine engine and manufactured from 1963 to 1964. Italian design studio Carrozzeria Ghia constructed the bodywork, and Chrysler completed the final assembly in Detroit . A total of 55 Turbine Cars were manufactured. The Cordoba

20320-465: Was accomplished by small balls set into oval holes leading to the brake surface. When the disc made initial contact with the friction surface, the balls would be forced up the holes forcing the discs further apart and augmenting the braking energy. This made for lighter braking pressure than with calipers, avoided brake fade, promoted cooler running, and provided one-third more friction surface than standard Chrysler 12-inch (300 mm) drums. But because of

20480-497: Was also unchanged for 1952. Only 338 of these cars were made in the 1951–1952 model run, and serial numbers indicate that 205 were registered as 1952 automobiles. A minor change was a one-inch (2.5 cm) reduction in the front tread measurement. In 1953 the Imperial model was renamed the Imperial Custom. Although the Imperial Custom resembled the New Yorker, it had a different wheelbase, taillights, and side trim. Clean front fenders and higher rear fender stone shield set it apart from

20640-533: Was available on request. The top level Imperial Custom Series CW continued to be offered but was very exclusive, using a 146.5 in (3,721 mm) wheelbase while eliminating the "Airflow" nameplate. Innovations for 1937 included built-in defroster vents, safety-type interior hardware (such as flexible door handles and recessed controls on the dash), seat-back padding, and fully insulated engine mounts. Brakes were 13-inch drums, then in 1939 they expanded to 14 inches, but shrunk to 12-inch drums in 1940. Front suspension

20800-699: Was built for the Hershey family who had an antique car collection at the time now called the AACA Museum in Hershey, Pennsylvania . The second Series CW was built for The President of the Philippines Manuel L. Quezon , the first president of the Spanish Commonwealth of the Philippines and is maintained by the government. The third car was built for radio personality Major Edward Bowes which later joined

20960-483: Was created. These cars, launched by Maxwell Motors , had a new high-compression six-cylinder, a seven-bearing crankshaft, carburetor air cleaner, replaceable oil filter, and four-wheel hydraulic brakes. Features like this had never been offered in a medium-priced car before, and the 32,000 first-year record sales proved the popularity of this model. In 1926, Chrysler introduced the Chrysler 70 , named for its ability to hit 70 mph. In 1927, Chrysler had four models:

21120-480: Was dramatically restyled a second time with a sloping front end and high-flying tailfins at the rear. Although well received at first, it soon became apparent that quality control was compromised to get the new cars to market on an accelerated schedule. In 1957, all Chrysler products were installed with Torsion-Aire front suspension, which was a Torsion bar suspension only for the front wheels that followed two years after Packard installed Torsion-Level suspension on both

21280-484: Was employed, giving them a durability advantage in comparison to body on frame construction. It continued to offer a Chrysler engine vibration isolation feature called " Floating Power " and was one of the first automobiles to offer a one piece curved windshield. Chrysler offered both the conventional Airstream models along with the Airflow models under the "Chrysler" marque but only offered the "Imperial" marque with Airflow models. The 1934 Imperial Airflow Series CV offered

21440-636: Was equipped with functioning landau irons. In 1927, an Imperial was driven at a high speed along the Lincoln Highway from San Francisco to New York to Los Angeles, covering a total distance of 6,726 mi (10,824.4 km) non-stop, with an average speed of 40 mph (64 km/h). 1928 offered a 136 in (3,454 mm) wheelbase with the designation Series 80L. Coachwork choices expanded with five provided by Briggs, and six choices from LeBaron, one Derham Convertible Sedan, one Phaeton from Locke, and four Dietrich convertible coupes and sedans, listing

21600-526: Was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company . The brand primarily focused on building luxury vehicles as the broader Chrysler Corporation expanded, following a strategy of brand diversification and hierarchy largely adopted from General Motors . The brand has been historically popular. However starting in the late 2010s, the brand has been overshadowed by other brands owned by Stellantis yet continues to have

21760-472: Was independent. Unusually for ventilation, it had a concealed crank to extend the base of the split windshield outward and the top edge of the engine hood was hinged at the cowl and opened from the grille and up. Access to the engine was accommodated with side hood panels that were released by catches on the inside. An Imperial Custom Series C-15 Convertible Sedan by Derham was used as the AAA Official Car at

21920-481: Was introduced by Chrysler for the 1975 model year as an upscale personal luxury car that replaced the 300, competing with the Oldsmobile Cutlass , Buick Regal , and Mercury Cougar . The Cordoba was originally intended to be a Plymouth—the names Mirada , Premier , Sebring , and Grand Era were associated with the project; all except Grand Era would be used on later Chrysler, Dodge, and Eagle vehicles, though only

22080-639: Was introduced shortly after the Rolls-Royce Phantom II , Mercedes-Benz 770 , Packard Eight , Duesenberg Model J , Renault Reinastella , Cadillac Series 355 , and Lincoln K-series . Total documented CG production shows that 3,228 of all body style choices were manufactured, including chassis only supplied to individual coachwork providers. A stylized gazelle statuette was added to the Viking Winged helmet radiator cap and hood ornament for all Imperial vehicles starting in 1931. Model year 1932 introduced

22240-407: Was larger than in 1953, but the rocker panel molding and rear fender chrome strip style were still the same. The back-up lights were now located directly below the taillights, rather than dividing the lights as in the previous year's model. The Imperial Crown shared basic styling with the Imperial Custom. However it had center-opening rear doors and Cadillac-like rear fender taillights. Air conditioning

22400-434: Was last redesigned in 2010. In March 2023, Stellantis CEO Carlos Tavares said the brand would be "relaunched" with new models. One of those models is expected to be an electric crossover SUV by 2025, previewed by the Chrysler Airflow concept. In December 2023, the Chrysler 300 was discontinued. Furthermore, the company says it plans to make the Chrysler brand fully electric by 2028. The brand's current lineup consists of

22560-527: Was modified with a return to " torpedo " styling, sharing the appearance of a long, straight hood and cowl and moving the headlights outwards into the front fenders with the more successful "Airstream" appearance. The Series C-14 offered the straight eight, shared with the Chrysler Royal C-16 . The Series C-15 was the Imperial Custom and the Town Sedan Limousine, with blind rear quarter panels and

22720-538: Was not established; thus, the Imperial nameplate failed to separate itself from the other Chrysler models and become a stand-alone marque. Beginning in 1967, the Imperial Division, offering three ranges (Custom, Crown, and LeBaron), retreated from their separate body-on-frame construction and their unique body on a 129.5-inch wheelbase. From that time, Imperials used the Chrysler body. It was fitted with unique styling, and through 1973, very long hoods which accounted for

22880-439: Was provided between the cars when the New Yorker Fifth Avenue (along with its New Yorker Salon linemate) received restyled, rounded-off front and rear ends for the 1992 model year, while the Imperial continued in its original crisply-lined form. The early 1990s saw a revival of the Imperial as a high-end sedan in Chrysler's lineup. Unlike the 1955 through 1983 Imperial, this car was a model of Chrysler, not its own marque. Based on

23040-400: Was provided by LeBaron offering four convertible body styles along with a conventional seven-passenger sedan or eight-passenger limousine, while documented records show one two-passenger Roadster and one Landau Limousine were manufactured. Records show that 32 Series CL Sedan Limousine by LeBaron were sold for US$ 3,295 ($ 73,583 in 2023 dollars ). The Series CQ Imperial was all-new for 1933 from

23200-649: Was purchased as the official car for António de Oliveira Salazar , the Prime Minister of Portugal . In 1940 the Imperial Crown Series C-27 was the only vehicle to wear the "Imperial" nameplate and was offered in four body styles labeled as six-passenger Sedan, an eight-passenger Sedan, the eight-passenger Limousine, and the six-passenger Derham Parade Phaeton. The styling was shared with all Chrysler models for that year and offered front fender parking lights with conventional running boards, and distinguishing

23360-483: Was rebranded as the Chrysler New Yorker Brougham during this time. The rear disc brakes and optional antilock feature disappeared, but the exceptionally nice interiors, including rear reading lights with precision-ground lenses which did not shine on the windshield, and four cigarette lighters, continued mostly unchanged. The Imperial name was again resurrected for a model built from 1981 through 1983, as

23520-431: Was recorded to be used for an Imperial Custom landaulet limousine for Briggs Manufacturing Company President Walter O. Briggs . The 1942 production year was brief and the New Yorker replaced most of the Imperial product line. The new designation Imperial Crown Series C-37 was the only product to wear the "Imperial" nameplate, while Derham continued to build custom limousines, town cars and four-door convertibles using

23680-480: Was redesigned for the 1988 model year and now included a standard V6 engine. This generation of New Yorker also saw the return of hidden headlamps, which had not been available on the New Yorker since the 1981 R-body version. In 1989, Chrysler brought out the TC by Maserati luxury roadster as a more affordable alternative to Cadillac's Allante. It was a joint venture model between Chrysler and Maserati. Chrysler re-introduced

23840-450: Was replaced with the revived Chrysler brand emblem. Standard features of the LHS included a 3.5L EGE 24-valve 214 hp (160 kW; 217 PS) V6 engine, body-colored grille, side mirrors and trim, traction control, aluminum wheels, integrated fog lights, 8-way power-adjustable front seats, premium sound systems with amplifiers, and automatic temperature control. Unlike the New Yorker, leather seats were standard. The final generation of

24000-615: Was restyled for 1991 in conjunction with the restyling of the Dodge and Plymouth minivan models. 1991 would also be the last year for the TC by Maserati, leaving the LeBaron as the brand's sole coupe and convertible options. The first generation of the Chrysler Concorde debuted at the 1992 North American International Auto Show in Detroit as a 1993 model. It debuted as a single, well-equipped model with

24160-485: Was similar to the Cadillac Series 90 limousine, Rolls-Royce Phantom III , Packard Twelve , Mercedes-Benz 770 , Renault Suprastella and the Lincoln Custom . The public was put off by the unconventional styling and the "Airstream" appearance on Chryslers outsold the "Airflow" by 3 to 1. The 1935 Imperial Airflow Series C-2 and Series C-3 were carryover from resources not used for 1934 due to underwhelming sales after

24320-757: Was simplified as US$ 1,475 ($ 32,779 in 2023 dollars ) for the Series C-10 for the coupe or sedan, and US$ 2,475 ($ 55,003 in 2023 dollars ) for the Series C-11 sedan or limousine. While 1936 was the most profitable season for Chrysler since 1929, the Airflow program was cancelled, and the Imperial Custom Airflows are recognized as Classics by the Classic Car Club of America . Chrysler reverted to body on frame construction and there were three models in this generation designated as Imperial. The polarizing appearance

24480-404: Was sleeker than previous models, yet conservative. Fewer, but heavier bars were used in the cross-hatched grille. The upper and center horizontal pieces wrapped around the front fenders. Rocker panel moldings, rear fender stone guards, full length lower-window trim, and horizontal chrome strips on the rear fenders, and from the headlights to about halfway across the front doors, were used to decorate

24640-573: Was split into six sections divided by body-colored strips with the Chrysler Pentastar logo on the center strip. The Concorde's rear fascia was highlighted by a full-width and full-height lightbar between the taillights, giving the appearance that the taillights stretched across the entire trunk. In keeping with its upscale position, Concorde's body side moldings incorporated bright chrome (later golden-colored) work not found on its Dodge or Eagle siblings. On Concordes with gray lower body paint color,

24800-406: Was spun off into its own line of luxury cars, slotted above Chrysler, Imperial would remain a separate brand through 1975, and would be reintroduced in 1980, offering a single model through 1983. The Imperial returned as the flagship Chrysler for model years 1990-1993. A 1955 restyle by newly hired Virgil Exner saw a dramatic rise in Chrysler sales, which rose even more in 1957 when the entire line

24960-475: Was standard on the Imperial Crown . Chrysler Corporation advised state licensing bureaus that beginning in 1955, the Imperial was to be registered as a separate make. It was an attempt to compete directly with GM's Cadillac and Ford's Lincoln luxury-focused marques. Frequently and erroneously referred to as the "Chrysler Imperial", this period of Imperial production was a separate marque, and had no "Chrysler" badging anywhere on its cars until 1971; starting with

25120-462: Was still available as a $ 1,244 option package. It was adapted from the earlier LeBaron's package, with a distinctive vinyl roof, electroluminescent opera lamps, and a rear fascia adapted from the Dodge Diplomat. Interiors featured button-tufted, pillow-soft seats covered in either "Kimberley velvet" or " Corinthian leather ," choices that would continue unchanged throughout the car's run. In addition,

25280-466: Was the brand's first rear-wheel-drive sedan since the discontinuation of the Chrysler Fifth Avenue in 1989. It was also the first time a Chrysler sedan was available with a V8 engine since 1989. Chrysler Corporation began working with Italian automaker Fiat , culminating with the 2014 merger of the two companies. The newly formed Fiat Chrysler Automobiles (FCA) set a long-term goal of reviving

25440-449: Was the first quick drying multi-color line of nitrocellulose lacquers made especially for the automotive industry . Roadsters and touring sedans had the ability to fold the windshield forward on top of the cowl for open air driving. The 255 cu in (4.2 L) engine used in 1925 was increased in size to 274 cu in (4.5 L) for 1926 through 1928. Displacement was increased again to 309 cu in (5.1 L) for

25600-409: Was the first year that the Imperial had a one-piece windshield, instead of a two-piece one. A padded dash was standard. The 1953 Chrysler Imperial was the first production car in twelve years to have automotive air conditioning , following tentative experiments by Packard in 1940 and Cadillac in 1941. Walter P. Chrysler had seen to the invention of Airtemp air conditioning back in the 1930s for

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