102-608: Woot (originally W00t ) is an American Internet retailer based in the Dallas suburb of Carrollton, Texas . Founded by electronics wholesaler Matt Rutledge , it debuted on July 12, 2004. Woot's main website generally offers only one discounted product each day , often a piece of computer hardware or an electronic gadget. Other Woot sites offer daily deals for T-shirts, wine, children's items, and household goods. Two other sites offer various items. On June 30, 2010, Woot announced an agreement to be acquired by Amazon . Woot's original tagline
204-507: A transportation hub , with four major interstate highways converging in the city and a fifth interstate loop around it. Dallas then developed as a strong industrial and financial center and a major inland port , due to the convergence of major railroad lines, interstate highways, and the construction of Dallas Fort Worth International Airport , one of the largest and busiest airports in the world. In addition, Dallas Area Rapid Transit (DART) operates rail and bus transit services throughout
306-623: A group of French Socialists established La Réunion , a short-lived community, along the Trinity River in what is now West Dallas. With the construction of railroads, Dallas became a business and trading center and was booming by the end of the 19th century. It became an industrial city, attracting workers from Texas , the South, and the Midwest . The Praetorian Building in Dallas of 15 stories, built in 1909,
408-541: A humorous song or skit. This has since been replaced by a weekly video podcast. Photoshop contests among Woot forum users for prizes, including cash, free shipping on Woot orders, and the Monkey Prize (typically a random monkey-related item of little or no value) were other promotional events. Community members have contributed back to the site by offering Woot-related services. These include status checkers, Dashboard widgets , and Windows Sidebar widgets to report when
510-434: A lack of similarity and familiarity and inconsistent IMC messages. "Equity of an integrated oriented brand can be diluted significantly from both functional and non-functional attributes-base variables", which means dilution does occur across the brand extension to the parent brand. These failures of extension make consumers create a negative or new association relate to parent brand even brand family or to disturb and confuse
612-554: A larger share in the market in which it competes. Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension. First, the "Complement" refers to consumers taking two product classes (extension and parent brand product) as complementary in satisfying their specific needs. Secondly,
714-489: A majority of Anglo-American settlers, gained independence from Mexico and formed the Republic of Texas . Three years after Texas achieved independence, John Neely Bryan surveyed the area around present-day Dallas. In 1839, accompanied by his dog and a Cherokee he called Ned, he planted a stake in the ground on a bluff located near three forks of the Trinity River and left. Two years later, in 1841, he returned to establish
816-502: A matter of hours. During the January 25, 2011 selling, the website received a record 3.1 million requests, and the product was sold out within eight seconds. During April Fool's Day 2008, Woot staged a Woot-Off offering the same product repeatedly, except for a few brief periods when Woot sold Bags of Crap instead. Three years later on April Fools' Day, Woot staged a "Bag of Crap" flash game, which users were instructed to play in order to win
918-402: A new brand but sales of the original flavour also decreased. Coca-Cola had to make considerable efforts to regain customers who had turned to Pepsi cola. Although there are few works about the failure of extensions, literature provides sufficient in-depth research into this issue. Studies also suggest that brand extension is a risky strategy to increase sales or brand equity. It should consider
1020-538: A paper lunch bag with a question mark has kept its unofficial name "Bag of Crap", (BOC) it was originally dubbed "Bag of Crap" during the early years of the site when a physical bag of some kind (notebook, iomega zipper bags, etc.) was sold with the 1–3 "craps" and was part of what you were buying. Today, the BOC contains at least three "crappy" items and one bag whose value and quality are not guaranteed, but sometimes expensive items are included. The BOC has been known to sell out in
1122-409: A permanent settlement named Dallas. The origin of the name is uncertain. The official historical marker states it was named after Vice President George M. Dallas of Philadelphia , Pennsylvania . However, this is disputed. Other potential theories for the origin include his brother, Commodore Alexander James Dallas , as well as brothers Walter R. Dallas and James R. Dallas. A further theory gives
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#17331156786031224-703: A plan the lake's neighboring cities oppose. Dallas has a humid subtropical climate ( Köppen climate classification : Cfa , Trewartha : Cfhk ) characteristic of the Southern Plains of the United States. It also has both continental and tropical characteristics, characterized by a relatively wide annual temperature range for the latitude. Located at the lower end of Tornado Alley , it is prone to extreme weather, tornadoes, and hailstorms. Summers in Dallas are very hot with high humidity, although extended periods of dry weather often occur. July and August are typically
1326-488: A record label that has extended its brand successfully many times; from transportation (aeroplanes, trains) to games stores and video stores such as Virgin Megastores . Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks . This tactic
1428-614: A robot-delivered bomb, killing Johnson inside Dallas College El Centro Campus . The shooting occurred in an area of hotels, restaurants, businesses, and residential apartments only a few blocks away from Dealey Plaza. Dallas is situated in the Southern United States , in North Texas . It is the county seat of Dallas County and portions of the city extend into neighboring Collin , Denton , Kaufman , and Rockwall counties. Many suburbs surround Dallas; three enclaves are within
1530-590: A signature building in Bank of America Plaza which is lit up in neon but falls outside the top two hundred tallest buildings in the world. Although some of Dallas's architecture dates from the late 19th and early 20th centuries, most of the notable architecture in the city is from the modernist and postmodernist eras. Iconic examples of modernist architecture include Reunion Tower , the John Fitzgerald Kennedy Memorial , I. M. Pei 's Dallas City Hall and
1632-524: A similar business model as the main site, others providing other retail-related services. These include: Dallas Dallas ( / ˈ d æ l ə s / ) is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex , the most populous metropolitan area in Texas and the fourth-most populous metropolitan area in the United States at 7.5 million people. It
1734-459: A similar consumer function of comfort and hominess. Arm & Hammer leveraged its brand equity from basic baking soda into the oral care and laundry care categories. By emphasizing its key attributes, the cleaning and deodorizing properties of its core product, Arm & Hammer was able to leverage those attributes into new categories with success. Another example is Virgin Group , which was initially
1836-625: A total of 312 residents according to 2019's census estimates, down from 606 in 2017. Hispanic or Latino Americans of any race made up 41.2% of the estimated population in 2019. Among the Hispanic or Latino American population in 2019, 34.6% of Dallas was Mexican , 0.4% Puerto Rican , 0.2% Cuban and 6.0% other Hispanic or Latino American. In 2017's American Community Survey estimates among the demographic 35.5% were Mexican, 0.6% Puerto Rican, 0.4% Cuban, and 5.4% other Hispanic or Latino. By 2020, Hispanic or Latino Americans of any race continued to constitute
1938-832: A variety of named districts, including the West End Historic District , the Arts District , the Main Street District , Farmers Market District , the City Center Business District , the Convention Center District , and the Reunion District . This area includes Uptown, Victory Park , Harwood, Oak Lawn, Dallas Design District , Trinity Groves , Turtle Creek , Cityplace , Knox/Henderson , Greenville , and West Village . East Dallas
2040-404: A white mob of hundreds of people lynched a black man, Allen Brooks , accused of raping a little girl. The mob tortured Brooks, then killed him at the downtown intersection of Main and Akard by hanging him from a decorative archway inscribed with the words "Welcome Visitors". Thousands of Dallasites came to gawk at the torture scene, collecting keepsakes and posing for photographs. In 1921,
2142-401: Is November 12, and the average date of last frost is March 12. January is typically the coldest month, with an average daytime high of 56.8 °F (14 °C) and an average nighttime low of 37.3 °F (3 °C). The normal daily average temperature in January is 47.0 °F (8 °C) but sharp swings in temperature can occur, as strong cold fronts known as " Blue Northers " pass through
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#17331156786032244-444: Is a licensed brand extension. In this scenario, the brand-owner works with a partner (sometimes a competitor), who takes on the responsibility of manufacturing and sales of the new products, paying a royalty every time a product is sold. Brand extension can also be done through marketing strategies such as guerrilla marketing , where brands can promote their goods or services through unconventional means such as emotional connections to
2346-472: Is a useful indication to evaluate consumer evaluation of brand extension . Throughout the categorisation theory and associative network theory , a consumer has the ability to process information into useful knowledge for them. They would measure and compare the difference between core brand and extension product through quality of core brand, fit in category, former experience and knowledge, and difficulty of making. Consequently, in this article, we may conclude
2448-408: Is generally offered for sale in its place. Woot sometimes sells refurbished items. In 2011, sales of 6,200 refurbished Motorola Xooms included a small number (about 100) that weren't refurbished properly and may have been sold with data from the devices' previous owners. Woot's main site previously featured a daily podcast by Matthew Shultz, that briefly described the item up for sale and included
2550-559: Is highly effective for brands Researchers tend to use "categorization theory" as their fundamental theory to explore the effects of brand extension. When consumers are faced with thousands of products to choose amongst, they are not only initially confused, but try to categorise by brand association or image given their knowledge and previous experience. A consumer can judge or evaluate the extension product with his or her category memory. Consumers categorise new information into specific brand or product class label and store it. This process
2652-433: Is home to many areas, neighborhoods, and communities. Dallas can be divided into several geographical areas which include larger geographical sections of territory including many subdivisions or neighborhoods, forming macroneighborhoods. Central Dallas is anchored by Downtown Dallas, the center of the city, along with Oak Lawn and Uptown , areas characterized by dense retail, restaurants, and nightlife. Downtown Dallas has
2754-438: Is limited and the findings are revealed as incongruent. The early works of Aaker and Keller (1990) find no significant evidence that brand name can be diluted by unsuccessful brand extensions. Conversely, Loken and Roedder-John (1993) indicate that dilution effect do occur when the extension across inconsistency of product category and brand beliefs. The failure of extension may come from difficulty of connecting with parent brand,
2856-467: Is not only related to consumer's experience and knowledge, but also involvement and choice of brand. If the brand association is highly related to extension, consumer can perceive the fit among brand extension. Some studies suggest that consumer may ignore or overcome the dissonance from extension i.e. perceived misfit with parent brand is ignored, and does not cause dilution of parent's brand equity. Literature related to negative effect of brand extension
2958-473: Is surrounded by undeveloped land on all sides. Swampland and wetlands separating it from South Dallas are part of the Great Trinity Forest , a subsection of the city's Trinity River Project , newly appreciated for habitat and flood control . Dallas and its surrounding area are mostly flat. The city lies at elevations ranging from 450 to 550 feet (137 to 168 m) above sea level. The western edge of
3060-423: Is the location of Cedars , and Fair Park , where the annual State Fair of Texas is held from late September through mid-October. Also located here is Exposition Park, Dallas , noted for having artists, art galleries, and bars along tree-lined Exposition Avenue. South Side Dallas is a popular location for nightly entertainment. The neighborhood has undergone extensive development and community integration. What
3162-526: Is the location of Deep Ellum , an arts area close to Downtown, the Lakewood neighborhood (and adjacent areas, including Lakewood Heights , Wilshire Heights , Lower Greenville , Junius Heights , and Hollywood Heights/Santa Monica ), Vickery Place and Bryan Place , and the architecturally significant neighborhoods of Swiss Avenue and Munger Place . Its historic district has one of the largest collections of Frank Lloyd Wright -inspired prairie-style homes in
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3264-450: Is the most of any metropolitan area in Texas. The city has a population from a myriad of ethnic and religious backgrounds and is one of the largest LGBT communities in the U.S. WalletHub named Dallas the fifth-most diverse city in the United States in 2018. Indigenous tribes in North Texas included the Caddo , Tawakoni , Wichita , Kickapoo and Comanche . Spanish colonists claimed
3366-428: Is the most populous city in and seat of Dallas County with portions extending into Collin , Denton , Kaufman , and Rockwall counties. With a 2020 census population of 1,304,379, it is the ninth-most populous city in the U.S. and the third-most populous city in Texas after Houston and San Antonio . Located in the North Texas region, the city of Dallas is the main core of the largest metropolitan area in
3468-403: Is undertaken due to the brand loyalty and brand awareness associated with an existing product. Consumers are more likely to buy a new product that has a reputable brand name on it than buy a similar product from a competitor without a reputable brand name. Consumers receive a product from a brand they trust, and the company offering the product can increase its product portfolio and potentially gain
3570-613: The Adams–Onís Treaty between the United States and Spain defined the Red River as the northern boundary of New Spain, officially placing the future location of Dallas well within Spanish territory. The area remained under Spanish rule until 1821, when Mexico declared independence from Spain , and the area was considered part of the Mexican state of Coahuila y Tejas . In 1836, Texians , with
3672-629: The Morton H. Meyerson Symphony Center . Good examples of postmodernist skyscrapers are Fountain Place , Bank of America Plaza , Renaissance Tower , JPMorgan Chase Tower , and Comerica Bank Tower . Downtown Dallas also has residential offerings in downtown, some of which are signature skyline buildings. Several smaller structures are fashioned in the Gothic Revival style, such as the Kirby Building , and
3774-539: The Southern United States and the largest inland metropolitan area in the U.S. that lacks any navigable link to the sea. Dallas and nearby Fort Worth were initially developed as a product of the construction of major railroad lines through the area allowing access to cotton , cattle , and later oil in North and East Texas . The construction of the Interstate Highway System reinforced Dallas's prominence as
3876-446: The neoclassical style, as seen in the Davis and Wilson Buildings. One architectural "hotbed" in the city is a stretch of historic houses along Swiss Avenue , which has all shades and variants of architecture from Victorian to neoclassical. The Dallas Downtown Historic District protects a cross-section of Dallas commercial architecture from the 1880s to the 1940s. The city of Dallas
3978-475: The southern portion of the city is predominantly black. The west and east sides of the city are predominantly Hispanic or Latino American; Garland also has a large Spanish-speaking population. North Dallas has many enclaves of predominantly white, black and especially Hispanic or Latino American residents. The Dallas area is also a major living destination for Black and African Americans primarily due to its strong and diverse economy. Between 2010 and 2020,
4080-400: The "Substitute" indicates two products have the same user situation and satisfy the same needs, which means the product classes are very similar and that the products can act to replace each other. Lastly, the "Transfer" describes the relationship between extension product and manufacturer which "reflects the perceived ability of any firm operating in the first product class to make a product in
4182-406: The 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to
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4284-414: The 2020 American Community Survey , the median income for a household in the city was $ 54,747; families had a median household income of $ 60,895; married-couple families $ 81,761; and non-families $ 45,658. In 2003–2007's survey, male full-time workers had a median income of $ 32,265 versus $ 32,402 for female full-time workers. The per capita income for the city was $ 25,904. About 18.7% of families and 21.7% of
4386-556: The Austin Chalk Formation, a limestone escarpment (also known as the "White Rock Escarpment"), rises 230 feet (70 m) and runs roughly north–south through Dallas County. South of the Trinity River , the uplift is particularly noticeable in the neighborhoods of Oak Cliff and the adjacent cities of Cockrell Hill, Cedar Hill , Grand Prairie , and Irving . Marked variations in terrain are also found in cities immediately to
4488-680: The Dallas area had the second-most new Black and African American residents only behind the Atlanta area and slightly above the Houston area. The notable influx of African Americans is partly due to the New Great Migration . There is a significant number of people from the Horn of Africa , immigrants from Ethiopia , Eritrea and Somalia . The Dallas–Fort-Worth metroplex had an estimated 70,000 Russian-speakers (as of November 6, 2012) mostly immigrants from
4590-521: The Dallas region, forcing temperatures below the 40 °F (4 °C) mark for several days at a time and often between days with high temperatures above 80 °F (27 °C). Snow accumulation is seen in the city in about 70% of winter seasons, and snowfall generally occurs 1–2 days out of the year for a seasonal average of 1.5 inches (4 cm). Some areas in the region, however, receive more than that, while other areas receive negligible snowfall or none at all. The all-time record low temperature within
4692-564: The Metro Dallas Homeless Alliance Continuum of Care 2022 Homeless Count & Survey Independent Analysis, "approximately 1 of 3 (31%) those experiencing homelessness were found on the streets or in other places not meant for human habitation." The region surrounding Dallas is a habitat for mosquitoes, creating a pest problem for humans. Dallas and the surrounding area is sprayed regularly to control mosquito-borne diseases such as West Nile virus . Dallas's population
4794-679: The Mexican Revolution. Despite the onset of the Great Depression , business in construction was flourishing in 1930. That year, Columbus Marion "Dad" Joiner struck oil 100 miles (160 km) east of Dallas in Kilgore , spawning the East Texas oil boom . Dallas quickly became the financial center for the oil industry in Texas and Oklahoma . During World War II , Dallas was a major manufacturing center for military automobiles and aircraft for
4896-585: The Mexican president Álvaro Obregón along with the former revolutionary general visited Downtown Dallas's Mexican Park in Little Mexico ; the small park was on the corner of Akard and Caruth Street, site of the current Fairmont Hotel. The small neighborhood of Little Mexico was home to a Latin American population that had been drawn to Dallas by factors including the American Dream , better living conditions, and
4998-531: The North collide with warm, humid air streaming in from the Gulf Coast , leading to severe thunderstorms with lightning , torrents of rain, hail , and occasionally, tornadoes . Over time, tornadoes have probably been the most significant natural threat to the city, as it is near the heart of Tornado Alley . A few times each winter in Dallas, warm and humid air from the south will override cold, dry air, resulting in freezing rain or ice and causing disruptions in
5100-442: The Trinity River southeast of Downtown Dallas. Trails along White Rock Creek are part of the extensive Dallas County Trails System. Bachman Lake , just northwest of Love Field Airport , is a smaller lake also popularly used for recreation. Northeast of the city is Lake Ray Hubbard , a vast 22,745-acre (92 km ) reservoir in an extension of Dallas surrounded by the suburbs of Garland , Rowlett , Rockwall , and Sunnyvale . To
5202-713: The United States and Allied forces. Over 94,000 jeeps and over 6,000 military trucks were produced at the Ford plant in East Dallas. North American Aviation manufactured over 18,000 aircraft at their plant in Dallas, including the T-6 Texan trainer, P-51 Mustang fighter, and B-24 Liberator bomber. On November 22, 1963, United States President John F. Kennedy was assassinated on Elm Street while his motorcade passed through Dealey Plaza in Downtown Dallas. The upper two floors of
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#17331156786035304-591: The United States, Plano , the northern suburb of Dallas, has the 6th largest Chinese American population as of 2016. The Plano-Richardson area in particular had an estimated 30,000 Iranian Americans in 2012. With so many immigrant groups, there are often multilingual signs in the linguistic landscape . According to U.S. Census Bureau data released in December 2013, 23 percent of Dallas County residents were foreign-born, while 16 percent of Tarrant County residents were foreign-born. The 2018 census estimates determined that
5406-507: The United States. In the northeast quadrant of the city is Lake Highlands , one of Dallas's most unified middle-class neighborhoods. Southwest of Downtown lies Oak Cliff . Once a separate city founded in the mid-1800s, Oak Cliff was annexed in 1903 by Dallas. As one of the oldest areas in Dallas, the hilly North Oak Cliff is home to 5 of the 13 conservation districts in Dallas including the architecturally significant Kessler Park neighborhood and trendy Bishop Arts District . South Dallas
5508-453: The age of 18 living with them. Approximately 36.2% of households were headed by married couples living together, 57.2% had a single householder male or female with no spouse present, and 35.6% were classified as non-family households with the householder living alone. In 2010, 33.7% of all households had one or more people under 18 years of age, and 17.6% had one or more people who were 65 years of age or older. The average household size in 2020
5610-419: The air pollution in Dallas and the surrounding area comes from a hazardous materials incineration plant in the small town of Midlothian and from cement plants in neighboring Ellis County . The average daily low in Dallas is 57.4 °F (14 °C), and the average daily high is 76.9 °F (25 °C). Dallas receives approximately 39.1 inches (993 mm) of rain per year. The record snowfall for Dallas
5712-510: The area, most notably the annual Alan Ross Texas Freedom (Pride) Parade and Festival in June which draws approximately 50,000. For decades, the Oak Lawn and Bishop Arts districts have been known as the epicenters of LGBT culture in Dallas. Brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses
5814-566: The attributes and feelings about parent brand, however their study does show that "brand extension dilutes the brand image, changing the beliefs and association in consumers' mind". The flagship product is a money-spinner to a firm. Marketers spend time and money to maximise exposure and awareness of the product. In theory, a flagship product has the top sales and highest awareness in its product category. In spite of Aaker and Keller's (1990) research, which reports that prestigious brands are not harmed from failure of extensions, some evidence shows that
5916-427: The brand by tackling social problems/dilemmas. These emotional connections are generally done through social experiments where brands express their concern and offer small solutions thereby making the brand standout and seem righteous. Guerilla marketing is a very effective way of connecting with the target market and reaching out to different markets, this extension into the vast demographic while creating brand awareness
6018-540: The building from which the Warren Commission reported assassin Lee Harvey Oswald shot Kennedy have been converted into a historical museum covering the former president's life and accomplishments. Kennedy was pronounced dead at Dallas Parkland Memorial Hospital just over 30 minutes after the shooting. On July 7, 2016, multiple shots were fired at a Black Lives Matter protest in Downtown Dallas , held against
6120-475: The city and its surrounding suburbs. Dominant sectors of its diverse economy include defense , financial services , information technology , telecommunications , and transportation . The Dallas–Fort Worth metroplex hosts 23 Fortune 500 companies, the second-most in Texas and fourth-most in the United States, and 11 of those companies are located within Dallas city limits. Over 41 colleges and universities are located within its metropolitan area, which
6222-713: The city boundaries— Cockrell Hill , Highland Park , and University Park . According to the United States Census Bureau , the city has a total area of 385.8 square miles (999.3 km ); 340.5 square miles (881.9 km ) of Dallas is land and 45.3 square miles (117.4 km ) of it (11.75%) is water. Dallas makes up one-fifth of the much larger urbanized area known as the Dallas–Fort Worth metroplex , in which one quarter of all Texans live. Dallas's skyline has twenty buildings classified as skyscrapers , over 490 feet (150 m) in height. Despite its tallest building not reaching 980 feet (300 m), Dallas does have
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#17331156786036324-682: The city if the roads and highways become slick. Temperatures reaching 70 °F (21 °C) on average occur on at least four days each winter month. Dallas averages 26 annual nights at or below freezing, with the winter of 1999–2000 holding the record for the fewest freezing nights with 14. During this same span of 15 years, the temperature in the region has only twice dropped below 15 °F (−9 °C), though it will generally fall below 20 °F (−7 °C) in most (67%) years. The U.S. Department of Agriculture places Dallas in Plant Hardiness Zone 8b . However, mild winter temperatures in
6426-596: The city is −10 °F (−23 °C), set on February 12, 1899 during the Great Blizzard of 1899 . The temperature at nearby Dallas/Fort Worth International Airport reached −2 °F (−19 °C) on February 16, 2021, during the February 2021 North American winter storm . Spring and autumn are transitional seasons with moderate and pleasant weather. Vibrant wildflowers (such as the bluebonnet , Indian paintbrush and other flora ) bloom in spring and are planted around
6528-417: The city of Dallas had 1,304,379 residents, an increase of 106,563 since the 2010 United States census . However, as of July 1, 2022, the U.S. Census Bureau estimates that Dallas in first years since the 2020 census lost 4,835 people, leaving the city with a population of 1,299,544. There were 524,498 households at the 2020 estimates, up from 2010's 458,057 households, out of which 137,523 had children under
6630-495: The city of Dallas's foreign-born population consisted of 25.4% naturalized citizens and 74.6% non-citizens. Recognized for having one of the largest lesbian, gay, bisexual, and transgender (LGBT) populations in the nation, Dallas and the Metroplex are widely noted for being home to a vibrant and diverse LGBT community . Throughout the year there are many well-established but quite small compared to other cities LGBT events held in
6732-491: The city. Interstate 35E parallels its path through Dallas along the Stemmons Corridor , then south alongside the western portion of Downtown and past South Dallas and Pleasant Grove, where the river is paralleled by Interstate 45 until it exits the city and heads southeast towards Houston . The river is flanked on both sides by 50 feet (15 m) tall earthen levees to protect the city from frequent floods. Since it
6834-411: The core brand equity. While there can be significant benefits in brand extension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity. Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases,
6936-608: The current product remains. However, Woot never gives the exact quantity available until after the item has sold out. Beginning with the " gamma " launch of the Neuros MPEG 4 Recorder on February 9, 2005, Woot has occasionally partnered with another company to launch a new product with a one-day exclusive Woot sale. Starting in August 2004, Woot began occasionally offering a blind grab bag officially called "Random Crap", in lieu of typical product sales. While today its accompanying picture of
7038-421: The damage of parent brand no matter what types of extension are used. Brand equity is defined as the main concern in brand management and IMC campaign. Every marketer should pursue the long term equity and pay attention to every strategy in detail. Because a small message dissonance would cause great failure of brand extension. On the other hand, consumer has his psychology process in mind. The moderating variable
7140-410: The dilution effect has great and instant damage to the flagship product and brand family. Still, some studies suggest that even though overall parent belief is diluted; the flagship product would not be harmed. In addition, brand extension also "diminish[es] consumer's feelings and beliefs about brand name." To establish a strong brand, it is necessary to build up a "brand ladder". Marketers may follow
7242-583: The failures of brand extension are at higher rate than the successes. Some studies show that negative impact may dilute brand image and equity. In spite of the positive impact of brand extension, negative association and wrong communication strategy do harm to the parent brand even brand family. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren 's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill
7344-423: The following points about consumer evaluation of brand extension: A successful brand message strategy relies on a congruent communication and a clear brand image . The negative impact of brand extension would cause a great damage to parent brand and brand family. From a manager and marketer's perspective, an operation of branding should maintain brand messages and associations within a consistency and continuum in
7446-560: The former Soviet Bloc . Included in this population are Russians , Russian Jews , Ukrainians , Belarusians , Moldavians , Uzbek , Kirghiz , and others. The Russian-speaking population of Dallas has continued to grow in the sector of "American husbands-Russian wives". Russian DFW has its own newspaper, The Dallas Telegraph . In addition, Dallas and its suburbs are home to a large number of Asian Americans including those of Indian , Vietnamese , Chinese , Korean , Filipino , Japanese , and other heritage. Among large-sized cities in
7548-490: The highways throughout Texas. Springtime weather can be quite volatile , but temperatures themselves are mild. Late spring to early summer also tends to be the most humid, with humidity levels frequently exceeding 75%. The weather in Dallas is also generally pleasant from late September to early December and on many winter days. Autumn often brings more storms and tornado threats, but they are usually fewer and less severe than in spring. Each spring, cold fronts moving south from
7650-589: The hottest months, with an average high of 96.0 °F (36 °C ) and an average low of 76.7 °F (25 °C). Heat indices regularly surpass 105 °F (41 °C) due to elevated humidity during the summer months, making the summer heat almost unbearable. The all-time record high is 113 °F (45 °C), set on June 26 and 27, 1980 during the Heat Wave of 1980 at nearby Dallas/Fort Worth International Airport . Winters in Dallas are usually mild, with occasional cold spells. The average date of first frost
7752-486: The largest ethnic group in the city proper, reflecting nationwide demographic trends. The Dallas area is a major living destination for Mexican Americans and other Hispanic and Latino American immigrants. The southwestern portion of the city, particularly Oak Cliff is chiefly inhabited by Hispanic and Latino American residents. The southeastern portion of the city Pleasant Grove is chiefly inhabited by African American and Hispanic or Latino American residents, while
7854-456: The manufacturer or through the online user community on the Woot forums. Following its acquisition by Amazon, Woot's business model was heavily modified to sell a selection of products across different categories, moving away from its foundational business to better complement its Amazon partnership. The selection within a category varies and if a product sells out early enough in the day, a new product
7956-435: The next product is listed; there are also webcasts and other methods to monitor the site's status. The site occasionally deviates from the one-product-per-day model for a "Woot-Off". A Woot-Off lasts for an unannounced length, usually 24–72 hours. During a Woot-Off, products usually sell out quickly, and when one product sells out, it is replaced within a minute or two by a new product. A percentage bar shows how much stock of
8058-433: The one-deal-a-day business model. Customers could buy up to three of the sale item, although the site occasionally limited product quantity to one per customer. Products are never announced beforehand. This sales model means that defective products cannot be replaced, only refunded. The company also does not provide customer support for the products it sells; in case of issues, customers are advised to seek support either from
8160-419: The order and model created by Aaker and Keller who are authorities on brand management, but branding does not always follow a rational line. One mistake can damage all brand equity. A classic extension failure example would be Coca-Cola launching " New Coke " in 1985. Although it was initially accepted, a backlash against "New Coke" soon emerged among consumers. Not only did Coca-Cola not succeed in developing
8262-470: The original brand identity and meaning. In addition, Martinez and de Chernatony (2004) classify the brand image in two types: the general brand image and the product brand image. They suggest that if the brand name is strong enough as Nike or Sony , the negative impact has no specific damage on general brand image and "the dilution effect is greater on product brand image than on general brand image". Consequently, consumers may maintain their belief about
8364-470: The past 15 to 20 years had encouraged the horticulture of more cold-sensitive plants such as Washingtonia filifera and Washingtonia robusta palms , nearly all of which died off during the February 2021 North American winter storm . According to the American Lung Association , Dallas has the 12th highest air pollution among U.S. cities, ranking it behind Los Angeles and Houston . Much of
8466-584: The police killings of two black men from other states. The gunman, later identified as Micah Xavier Johnson, began firing at police officers at 8:58 p.m., killing five officers and injuring nine. Two bystanders were also injured. This marked the deadliest day for U.S. law enforcement since the September 11 attacks . Johnson told police during a standoff that he was upset about recent police shootings of black men and wanted to kill whites, especially white officers. After hours of negotiation failed, police resorted to
8568-413: The population were below the poverty line, including 33.6% of those under age 18 and 13.4% of those aged 65 or over. Per 2007's survey, the median price for a house was $ 129,600; by 2020, the median price for a house was valued at $ 252,300, with 54.4% of owner-occupied units from $ 50,000 to $ 299,999. The 2022 Point-In-Time Homeless Count found there were 4,410 homeless people in Dallas. According to
8670-620: The privilege of buying Bags of Crap. On April 1, 2011, eight thousand Bags of Crap were sold. Later in the day, once the Bag of Crap selling period was over, a Woot admin said that there were over seven million attempts to get the Bags of Crap. Debuting on March 10, 2010, Woot ran limited one-hour versions of the Woot-Off called Happy Hour. These events were promoted solely via Twitter, and did not appear on woot.com's front page. Happy Hour didn't quite work out and
8772-458: The same brand name in a different product category. The new product is called a spin-off . Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello -gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In
8874-652: The second class" The first two measures focus on the consumer's demand and the last one focuses on the firm's perceived ability. From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", co-branding or "brand franchise extension". Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc. In his suggestion, it can be classified into two category of extension; extension of product-related association and non-product related association. Another form of brand extension
8976-558: The territory of Texas in the 18th century as a part of the Viceroyalty of New Spain . Later, France also claimed the area but never established much settlement. In all, six flags have flown over the area preceding and during the city's history: those of France, Spain, and Mexico, the flag of the Republic of Texas, the Confederate flag, and the flag of the United States of America. In 1819,
9078-463: The ultimate origin as the village of Dallas, Moray , Scotland, similar to the way Houston , Texas, was named after Sam Houston , whose ancestors came from the Scottish village of Houston, Renfrewshire . The Republic of Texas was annexed by the United States in 1845 and Dallas County was established the following year. Dallas was formally incorporated as a city on February 2, 1856. In the mid-1800s,
9180-473: The west in Tarrant County surrounding Fort Worth, as well as along Turtle Creek north of Downtown. Dallas, like many other cities, was founded along a river. The city was founded at the location of a "white rock crossing" of the Trinity River, where it was easier for wagons to cross the river in the days before ferries or bridges. The Trinity River, though not usefully navigable, is the major waterway through
9282-578: The west of the city is Mountain Creek Lake , once home to the Naval Air Station Dallas ( Hensley Field ) and a number of defense aircraft manufacturers. North Lake , a small body of water in an extension of the city limits surrounded by Irving and Coppell , initially served as a water source for a nearby power plant but is now being targeted for redevelopment as a recreational lake due to its proximity to Dallas/Fort Worth International Airport ,
9384-483: The world. White Rock Lake and Joe Pool Lake are reservoirs that comprise Dallas's other significant water features. Built at the beginning of the 20th century, White Rock Lake Park is a popular destination for boaters, rowers, joggers, and bikers, as well as visitors seeking peaceful respite from the city at the 66-acre (267,000 m ) Dallas Arboretum and Botanical Garden , on the lake's eastern shore. White Rock Creek feeds into White Rock Lake and then exits into
9486-404: Was "One Day, One Deal" and is now "Don't work to find deals. Let the deals find you". Originally, Woot offered one product per day until its stock of that item was sold out, or until the product was replaced at midnight Central Time with the next offering. If a product sold out during its run, the next item would not appear until midnight, except during Woot-Off promotions. Woot was a forerunner in
9588-506: Was 11.2 inches (28 cm) on February 11, 2010. Dallas is the ninth-most-populous city in the United States and third in Texas after the cities of Houston and San Antonio . Its metropolitan area encompasses one-quarter of the population of Texas, and is the largest in the Southern U.S. and Texas followed by the Greater Houston metropolitan area . At the 2020 United States census
9690-484: Was 2.52 and the average family size was 3.41. In 2018, the owner-occupied housing rate was 40.2% and the renter-occupied housing rate was 59.8%. At the 2010 census, the city's age distribution of the population showed 26.5% under the age of 18 and 8.8% who were 65 years of age or older. The median age was 31.8 years. In 2010, 50.0% of the population was male and 50.0% was female. In 2020, the median age 32.9 years; for every 100 females, there were 98.4 males. According to
9792-476: Was Black or African American, 0.7% American Indian and Alaska Native , 2.9% Asian, and 2.6% from two or more races ; 42.4% of the total population was of Hispanic or Latino American origin (they may be of any race). At the U.S. Census Bureau 's 2019 estimates, 29.1% were non-Hispanic White 24.3% Black and African American, 0.3% American Indian or Alaska Native, 3.7% Asian, and 1.4% from two or more races. Native Hawaiian and other Pacific Islanders made up
9894-588: Was among the first skyscrapers west of the Mississippi and the tallest building in Texas for some time. It marked the prominence of Dallas as a city. A racetrack for thoroughbreds was built and their owners established the Dallas Jockey Club. Trotters raced at a track in Fort Worth, where a similar drivers club was based. The rapid expansion of population increased competition for jobs and housing. In 1910,
9996-471: Was begun in the early 2000s. The project area reaches for over 20 miles (32 km) in length within the city, while the overall geographical land area addressed by the Land Use Plan is approximately 44,000 acres (180 km ) in size—about 20% of the land area in Dallas. Green space along the river encompasses approximately 10,000 acres (40 km ), making it one of the largest and diverse urban parks in
10098-408: Was historically predominantly White (non-Hispanic Whites made up 82.8% of the population in 1930), but its population has diversified due to immigration and white flight over the 20th century. Since then, the non-Hispanic White population has declined to less than one-third of the city's population. According to the 2010 U.S. census, 50.7% of the population was White (28.8% non-Hispanic White), 24.8%
10200-416: Was once an area characterized by high rates of poverty and crime is now one of the city's most attractive social and living destinations. Further east, in the southeast quadrant of the city, is the large neighborhood of Pleasant Grove . Once an independent city, it is a collection of mostly lower-income residential areas stretching to Seagoville in the southeast. Though a city neighborhood, Pleasant Grove
10302-446: Was put on an indefinite hold by August 2011. On June 30, 2010, Woot was sold to Amazon for a reported sum of $ 110 million. The CEO, Matt Rutledge, sent an E-mail to employees stressing that Woot would continue to operate as per usual. However, in June 2014, he crowdsourced a new website called Meh to become the successor of Woot, citing dissatisfaction with changes made by Amazon. Woot has created several spin-off sites, some following
10404-468: Was rerouted in the late 1920s, the river has been little more than a drainage ditch within a floodplain for several miles above and below Downtown, with a more normal course further upstream and downstream, but as Dallas began shifting towards postindustrial society, public outcry about the lack of aesthetic and recreational use of the river ultimately gave way to the Trinity River Project , which
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