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25-403: As of 2010, the channel has a market share of more than 7%. The channel was formerly known as VIER from 17 September 2012 to 27 January 2021. On 28 January 2021, the channel was rebranded to Play4 . Its owner also operates sister stations Play5 , Play6 and Play7. Broadcast entertainment, series, cartoons, movies, sports programmings. The channel began broadcasting on 1 February 1995 under

50-526: A US-only legal doctrine called market share liability . Market share is said to be a key indicator of market competitiveness, i.e. how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers' selections among competitors. Generally, sales growth resulting from primary demand (total market growth)

75-468: A one-off dubbed episode of The Simpsons (the series was regularly broadcast in English with Dutch subtitles), Sex, Pies and Idiot Scrapes , the first episode of the twentieth season, under the title De Vlaamse Simpsons (The Flemish Simpsons) as part of the 20th anniversary of the series, on 24 October 2009. For the dub, the same voice actors from the movie reprised their roles. On 17 September 2012, VT4

100-582: A result of similar growth or declines in the industry being measured. Increasing market share is one of the most important objectives of business . The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy . In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to

125-463: A view to imposing costs on domestic competitors". Research has also shown that market share is a desired asset among competing firms. Experts, however, discourage making market share an objective and criterion upon which to base economic policies. The aforementioned usage of market share as a basis for gauging the performance of competing firms has fostered a system in which firms make decisions with regard to their operation with careful consideration of

150-509: Is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm's product line, market share trends for individual products are considered early indicators of future opportunities or problems." Also,"Market share competition drives companies to support climate change policies with

175-478: Is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of

200-429: Is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10   percent share in that market. "Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with

225-578: The carriage of Cartoon Network/TNT and CNN. VT4, however, was allowed to broadcast after the European Commission responded to VT4's complaint in June 1995. That month, the European Commission warned Belgium that it had to dismantle VTM's commercial monopoly in two months, or face legal action. The channel launched one day after Ka2 . Both channels competed against each other since the beginning and were initially catered to "unserved audiences". But like Ka2,

250-459: The competitive universe), and measurement error." It is generally accepted that no single source will provide a fully comprehensive market share, as most methods of calculation are incomplete. Methods such as POS aggregation may omit specific retailers or brands from the calculation, while methods such as collecting consumer data may rely on recall or collecting data from a representative sample. The best method of market share calculation depends on

275-670: The grounds that, although the channel was licensed in Europe, it should be under the protection of the Flemish legislation. In the same month, the European Commission filed suit against the Belgian government, by dishonoring the cross-border directive imposed by the Directive. The issue over whether or not cable operators should add VT4 led to numerous other lawsuits, among them one by Turner regarding

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300-401: The impact of each decision on the market share of their competitors. It is generally necessary to commission market research (generally desk/secondary research) to determine. Sometimes, though, one can use primary research to estimate the total market size and a company's market share. While "market share" may be defined as "the percentage of a market accounted for by a specific entity",

325-468: The industry and the methods available. As of April 10, 2012, this article is derived in whole or in part from Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Farris, Bendle, Pfeifer and Reibstein . The copyright holder has licensed the content in a manner that permits reuse under CC BY-SA 3.0 and GFDL . All relevant terms must be followed. Simultaneous substitution Too Many Requests If you report this error to

350-449: The initial format failed as the Flemish market was not ready for non-mainstream networks, causing the channels to switch to primarily American imports on the cheap. In the summer of 1995, coinciding with the change, the channel hired John McCready (formerly of Television New Zealand ) who achieved success in six months. Successes included The Jerry Springer Show (which in the summer of 1998 attracted VT4's largest audience share to date at

375-425: The market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be

400-447: The measure may also be divided into two types: " Unit market share : The units sold by a particular company as a percentage of total market sales, measured in the same units. " "This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated in the following:" " Revenue market share : Revenue market share differs from unit market share in that it reflects

425-547: The name VT4. The channel initially had no Belgian broadcasting license and was transmitted via London (actually from NTL 's transmission station at Brookmans Park in Hertfordshire). There was initially mass refusal from the Flemish authorities, considering that VTM gained an 18-year monopoly for advertising. In reaction, Minister of Culture Hugo Weckx initially banned the broadcast of VT4 on Belgian cable in January 1995, under

450-434: The prices at which goods are sold. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share. " "As with the unit market share, this equation for revenue market share can be rearranged to calculate either sales revenue or total market sales revenue from the other two variables." In a 2010 survey of nearly 200 senior marketing managers , 67% responded that they found

475-514: The relaunch, both VIER HD and VIJF HD were made available for Telenet Digital TV subscribers. ( simulcast of channels of USA ( ABC , CBS , NBC , Fox , The CW , among others) and others). C-More was the VOD service of SBS Belgium. The name and logo are the result of the C More Entertainment group which delivers pay-TV, C More Entertainment was a part of the SBS Broadcasting Group which

500-427: The revenue or "dollar market share" metric very useful, while 61% found "unit market share" very useful. Market share can also be broken down into three components, namely penetration share, share of customer, and usage index. These three underlying metrics can then be used to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there

525-489: The time) and erotic programming. During a three-day period comprising 9 to 11 May 1997, the channel aired the world's longest commercial, for Spaas candles, for a period of seven hours and twenty-two minutes, in the channel's overnight downtime period. Dirk Verhofstadt left VT4 in June 2001. Since 2004, VT4 broadcasts legally from Zaventem in Belgium. The new facilities enabled playout facilities for more than one channel, which

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550-553: Was at the pipeline for SBS. It is available on the cable network in Brussels as well as in Flanders . It's also available throughout Belgium on the IPTV network of Belgacom , who offers triple play everywhere in Belgium where VDSL is available. It carried the 2006 FIFA World Cup , which was complemented by sister channel VIJFtv 's female-centric output for the period. The channel broadcast

575-473: Was bought by the ProSiebenSat.1 Media group which sold it to TV4 Gruppen . After the rename of the channel the service has been renamed to MEER (MORE). The service was available through Telenet Digital TV & Belgacom TV and was available on its own website MEER.be . MEER closed on 31 December 2014. On 28 January 2021, SBS Belgium relaunched a VOD platform, GoPlay . Market share Market share

600-497: Was merely a simulcast of VT4's schedule, but the Euro 2008 matches and all related talk shows were broadcast in HD. VT4 HD was available exclusively to Telenet Digital TV subscribers and was shut down on June 29, 2008. On September 1, 2012, VT4 HD, along with sister channel VijfTV HD, launched as a HD simulcast. The channel was made available to Belgacom TV subscribers. On September 17, the day of

625-424: Was rebranded as Vier. On 7 June 2019, it was announced that the channel would be eventually rebranded as "Four" as part of the rebranding of the three channels under the "Play" name. The following year, it was decided that the channel would instead rebrand as Play4 on 28 January 2021. VT4 HD was launched as a temporary high-definition channel on June 7, 2008, to coincide with the kick-off of UEFA Euro 2008 . It

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