Mid 20th Century
152-591: The American professional wrestling promotion WWE has maintained several men's world championships since Capitol Wrestling Corporation seceded from the National Wrestling Alliance in 1963 to become the World Wide Wrestling Federation (WWWF), which was later subjected to various name changes, including World Wrestling Federation (WWF) and World Wrestling Entertainment (WWE)—in April 2011,
304-415: A United Kingdom -based subsidiary of NXT which was active from 2016 to 2022 (scheduled to be relaunched as NXT Europe in 2024), and 205 Live —a brand that specialized in cruiserweight wrestlers (with all wrestlers for the brand having a billed weight of 205 pounds and under) and was active from 2016 to 2022 (first as a Raw subsidiary, then as a standalone brand, and finally as an NXT subsidiary). In 2001,
456-435: A bona fide athletic contest or competition. Professional wrestling is not a combative sport. Wrestling constituting bona fide athletic contests and competitions, which may be professional or amateur combative sport, shall not be deemed professional wrestling under this Part. Professional wrestling as used in this Part shall not depend on whether the individual wrestlers are paid or have been paid for their performance in
608-415: A performing art evolved from the common practice of match-fixing among American wrestlers in the 19th century, who later sought to make matches shorter, more entertaining, and less physically taxing. As the public gradually realized and accepted that matches were predetermined, wrestlers responded by increasingly adding melodrama, gimmickry, and outlandish stunt work to their performances to further enhance
760-415: A professional wrestling exhibition. All engagements of professional wrestling shall be referred to as exhibitions, and not as matches. In the industry's slang, a fixed match is referred to as a worked match, derived from the slang word for manipulation, as in "working the crowd". A shoot match is a genuine contest where both wrestlers fight to win and are therefore "straight shooters", which comes from
912-696: A United Kingdom-based brand that would be produced exclusively in the country. In June 2018, the brand was officially established as NXT UK , a sub-brand of the American-based NXT. In September 2021, NXT was rebranded as NXT 2.0 and then in February 2022, the 205 Live brand was dissolved. In 2024, NXT UK will be relaunched as NXT Europe and feature wrestlers from all of Europe. According to Shawn Michaels , two additional NXT sub-brands will be launched that same year: NXT Mexico and NXT Japan which will also feature wrestlers from Mexico and Japan respectively. NXT Europe
1064-413: A background in authentic wrestling no longer mattered. After this time, matches became more outlandish and gimmicky and any semblance professional wrestling had to catch wrestling faded. The personas of the wrestlers likewise grew more outlandish. Gorgeous George , who performed throughout the 1940s and 1950s, was the first wrestler whose entrance into the arena was accompanied by a theme song played over
1216-404: A brand extension between WCW and the popular New World Order (nWo) stable, which would have seen the group expand in scope and the production of nWo-branded programming; this concept was scrapped due to budgetary concerns. However, in 1997, an nWo-exclusive pay-per-view , Souled Out , was held. A year later in 1998, WCW began co-branding all of its pay-per-view events under the "WCW/nWo" banner,
1368-520: A carny term for a shooting gallery gun whose sights were not deliberately misaligned. Wrestling in the United States blossomed in popularity after the Civil War , with catch wrestling eventually becoming the most popular style. At first, professional wrestlers were genuine competitive fighters, but they struggled to draw audiences because Americans did not find real wrestling to be very entertaining, so
1520-513: A central authority. Nor could any of them stomach the idea of leaving the NWA themselves to compete directly with McMahon, for that would mean their territories would become fair game for the other NWA members. McMahon also had a creative flair for TV that his rivals lacked. For instance, the AWA's TV productions during the 1980s were amateurish, low-budget, and out-of-touch with contemporary culture, which lead to
1672-505: A champion that Curley put forth: Dick Shikat . The National Wrestling Association shut down in 1980. In 1948, a number of promoters from across the country came together to form the National Wrestling Alliance (NWA). The NWA recognized one "world champion", voted on by its members, but allowed member promoters to crown their own local champions in their territories. If a member poached wrestlers from another member, or held matches in another member's territory, they risked being ejected from
SECTION 10
#17328557090351824-413: A degree. Vince Russo, the boss of WCW in 2000, completely disregarded kayfabe by routinely discussing business matters and office politics in public, which alienated fans. I watch championship wrestling from Florida with wrestling commentator Gordon Solie . Is this all "fake"? If so, they deserve an Oscar . WWE brand extension The brand extension , also referred to as the brand split ,
1976-404: A distinct vernacular . It has achieved mainstream success and influence within popular culture , with many terms, tropes , and concepts being referenced in everyday language as well as in film , music , television , and video games . Likewise, numerous professional wrestlers have become national or international icons with recognition by the broader public. In the United States, wrestling
2128-410: A fee, a visitor could challenge the wrestler to a quick match. If the challenger defeated the champion in a short time frame, usually 15 minutes, he won a prize. To encourage challenges, the carnival operators staged rigged matches in which an accomplice posing as a visitor challenged the champion and won, giving the audience the impression that the champion was easy to beat. This practice taught wrestlers
2280-405: A legitimate sport. Firstly, wrestling was more entertaining when it was faked, whereas fakery did not make boxing any more entertaining. Secondly, in a rigged boxing match, the designated loser must take a real beating for his "defeat" to be convincing, but wrestling holds can be faked convincingly without inflicting injury. This meant that boxers were less willing to "take dives"; they wanted to have
2432-754: A match against Gus Sonnenberg in January 1929. Bowser then broke away from the trust to form his own cartel, the American Wrestling Association (AWA), in September 1930, and he declared Sonnenberg to be the AWA champion. This AWA should not be confused with Wally Kadbo's AWA founded in 1960. Curley reacted to this move by convincing the National Boxing Association to form the National Wrestling Association , which in turn crowned
2584-424: A more literal meaning in those places. A notable example is India's Pro Wrestling League . In numerous American states, professional wrestling is legally defined as a non-sport. For instance, New York defines professional wrestling as: Professional wrestling means an activity in which participants struggle hand-in-hand primarily for the purpose of providing entertainment to spectators and which does not comprise
2736-463: A new WCW (which would be an independent entity in the storylines but would be under the WWF's auspices in reality), and for this new WCW to take over Raw and use the show to recreate its WCW counterpart, WCW Monday Nitro . (The WWF was unable to find a television time slot for WCW due to its exclusivity deal with Viacom .) This experiment was first made on July 2, 2001, when the final twenty minutes of Raw
2888-822: A new brand extension was introduced on July 19, 2016. Raw drafted the WWE Women's Champion, the United States Champion, and the WWE Tag Team Champions, while SmackDown drafted the WWE Champion and the Intercontinental Champion; NXT champions were ineligible to be drafted. This distribution of championships remained unchanged at the Battleground pay-per-view, which took place the Sunday immediately following
3040-440: A new city, attendance was high because there was a waiting fanbase cultivated in advance by the cable TV shows. The NWA's traditional anti-competitive tricks were no match for this. The NWA attempted to centralize and create their own national cable television shows to counter McMahon's rogue promotion, but it failed in part because the members of the NWA, ever protective of their territories, could not stomach submitting themselves to
3192-469: A practice that continued into 1999. In the mid-2000s, New Japan Pro-Wrestling introduced a brand extension which divided their roster into two sub-brands: Wrestle Land and Lock Up; around the same period fellow Japanese promotion Kaientai Dojo promoted two sub-brands for their roster, Get and Rave. In 2013, AAA launched a brand extension that split their roster into two sub-brands, Evolución and Fusión . A similar concept to WWE's brand extension
SECTION 20
#17328557090353344-683: A second draft of 2019 occurring in October, the Wild Card Rule was abolished. In May 2020, select and limited interbrand matches returned with the introduction of the Brand to Brand Invitational, though under stricter guidelines than the previous Wild Card Rule. This happened largely as a result of the COVID-19 pandemic , in which several wrestlers have opted to not perform during the outbreak, thus resulting in fewer available talent on each show. The separation of
3496-655: A talent exchange agreement, which meant that SmackDown! wrestlers could appear on ECW and vice versa. This allowed the United States Championship and WWE Tag Team Championship to be shared between the two brands. In July 2008, the WWE Divas Championship was created for SmackDown, allowing SmackDown's women wrestlers to compete for a title. A talent exchange between ECW and Raw then began in September 2008. After John Morrison and The Miz of ECW became World Tag Team Champions, they appeared more frequently on
3648-625: A third brand dubbed ECW on which stars from the former promotion and newer talent competed. When ECW's Rob Van Dam won the WWE Championship at ECW One Night Stand , the ECW Championship was subsequently reactivated as the world championship of the ECW brand (and the third concurrently active world championship in WWE) and was awarded to Van Dam, who held both until he lost the WWE Championship to Raw's Edge
3800-434: A third brand, and a revival of the original ECW promotion. Both instances of the brand extensions required that representatives of each brand draft "superstars" (terminology used by the company to refer to its contracted personnel) onto each brand in a draft lottery . After WWE bought all the assets of Extreme Championship Wrestling (ECW) in 2003, the company began releasing DVDs promoting the original ECW. Soon afterwards,
3952-403: A three-hour show and SmackDown being a two-hour show, Raw received three picks each round and SmackDown received two. Six draft picks had to be made amongst the non-title holders from WWE's developmental brand , NXT . Seth Rollins was picked first by Raw, with WWE Champion Dean Ambrose being SmackDown's first pick. Two other brands would also be established during the second split. After
4104-497: A typical American household only received four national channels by antenna, and ten to twelve local channels via UHF broadcasting . But cable television could carry a much larger selection of channels and therefore had room for niche interests. The WWF started with a show called All-American Wrestling airing on the USA Network in September 1983. McMahon's TV shows made his wrestlers national celebrities, so when he held matches in
4256-575: A victory for all the pain to which they subjected themselves. In the 1910s, promotional cartels for professional wrestling emerged in the East Coast (outside its traditional heartland in the Midwest ). These promoters sought to make long-term plans with their wrestlers, and to ensure their more charismatic and crowd-pleasing wrestlers received championships, further entrenching the desire for worked matches. The primary rationale for shoot matches at this point
4408-436: Is a form of athletic theater that combines mock combat with drama , with the premise that the performers are competitive wrestlers. Professional wrestling is distinguished by its scripted outcomes and emphasis on entertainment and showmanship . The staged nature of matches is an open secret , with both wrestlers and spectators nonetheless maintaining the pretense that performances are bona fide competitions, which
4560-410: Is a true sport. Wrestlers would at all times flatly deny allegations that they fixed their matches, and they often remained in-character in public even when not performing. When in public, wrestlers would sometimes say the word kayfabe to each other as a coded signal that there were fans present and they needed to be in character. Professional wrestlers in the past strongly believed that if they admitted
4712-511: Is currently utilized by the Japanese promotions CyberFight , which promotes four distinct sub-brands, and Gleat , which promotes three sub-brands. Following the acquisition of Ring of Honor (ROH) by All Elite Wrestling (AEW) founder Tony Khan in March 2022, ROH and AEW are operated independently with separate rosters and championships while both are under Khan's ownership. In 2023, AEW launched
World championships in WWE - Misplaced Pages Continue
4864-427: Is generally practiced in an amateur context. No professional league for competitive wrestling exists due to a lack of popularity. For example, Real Pro Wrestling , an American professional freestyle wrestling league, dissolved in 2007 after just two seasons. In other countries, such as Iran and India , wrestling enjoys widespread popularity as a genuine sport, and the phrase "professional wrestling" therefore has
5016-470: Is likened to the suspension of disbelief employed when engaging with fiction . Professional wrestlers perform as characters and usually maintain a " gimmick " consisting of a specific persona , stage name , entrance theme , and other distinguishing traits. Matches are the primary vehicle for advancing storylines, which typically center on interpersonal conflicts, or feuds , between heroic " faces " and villainous " heels ". A wrestling ring , akin to
5168-507: Is on a black strap, the WWE logo is encrusted with black diamonds, the background behind the logo is gold with nugget texturing, and the text at the bottom of the plate says "Undisputed Champion", while the side plates featured Reigns' logo. His manager Paul Heyman had continued to carry around the standard WWE and Universal Championship belts until the end of July. Cody Rhodes would defeat Reigns at WrestleMania XL Night 2 on April 7th, 2024, to win
5320-596: Is the fourth world championship to be established by WWE, and is currently defended on the Raw brand. Its creation came as a result of Roman Reigns, who at the time held both the WWE Championship and the Universal Championship to be recognized as the Undisputed WWE Universal Champion. On the April 24, 2023, episode of Raw , WWE Chief Content Officer Triple H announced that regardless of what brand Reigns
5472-512: Is the separation of the American professional wrestling promotion WWE 's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands". The promotion's wrestlers are assigned to a brand via the annual WWE Draft and exclusively perform on that brand's weekly television show, with some exceptions. Throughout its history, WWE has utilized the brand extension twice. The first brand split occurred from 2002 to 2011, while
5624-583: The Monday Night War , the rivalry between the World Wrestling Federation (WWF, now WWE) and World Championship Wrestling (WCW) ended with the WWF emerging victorious. The WWF would acquire the majority of assets of WCW, and later Extreme Championship Wrestling (ECW) (the third largest promotion in the United States at the time), through separate buyouts that included the employees (on and off-air talent) from both companies. The sales had left
5776-707: The NXT UK Women's Championship and NXT UK Tag Team Championship ; the WWE United Kingdom Championship was renamed to NXT United Kingdom Championship in January 2020. A secondary title of the NXT brand was also introduced in mid-2018, the NXT North American Championship . In early 2019, the WWE Women's Tag Team Championship was established to be shared between Raw, SmackDown, and NXT. In May 2019,
5928-609: The New Jersey State Athletic Control Board that professional wrestling is not a real sport because its matches have predetermined outcomes. Shortly thereafter, New Jersey deregulated professional wrestling. The WWF then rebranded itself as a " sports entertainment " company. In the early years of the 20th century, the style of wrestling used in professional wrestling matches was catch wrestling . Promoters wanted their matches to look realistic and so preferred to recruit wrestlers with real grappling skills. In
6080-638: The TakeOver banner), while NXT UK had this similar practice. Initially, the Undisputed WWE Championship and the original WWE Women's Championship were available to both brands. The other championships were exclusive to the brand the champion was a part of. When the brand extension began, Raw received the Intercontinental Championship and European Championship when their respective holders were drafted, while SmackDown! became
6232-527: The Undisputed WWE Universal Championship ) is the term used by WWE to refer to both the WWE Championship and the Universal Championship being held and defended simultaneously by the same individual. This recognition came as a result of a Winner Takes All match at WrestleMania 38 in April 2022. WWE also billed the match as a championship unification match; however, both titles have maintained their individual lineages despite WWE promoting
World championships in WWE - Misplaced Pages Continue
6384-538: The WWE 24/7 Championship was established. Defended across all five of WWE's brands, it was open to anyone, regardless of gender or WWE employment status. In October 2019, after NXT's creative team took over 205 Live, the WWE Cruiserweight Championship was renamed to NXT Cruiserweight Championship, with the title shared between 205 Live and NXT, and was later extended to NXT UK in January 2020. A secondary title
6536-490: The WWE Tag Team Championship and World Tag Team Championship respectively and both received new belt designs one week later. Meanwhile, a new World Heavyweight Championship was introduced for the brand that did not draft Roman Reigns in the 2023 draft , with Reigns keeping his Undisputed WWE Universal Championship (it is currently unclear if one of Reigns' titles will be retired). SmackDown drafted Reigns, thus
6688-713: The WWF Women's Champion were exempt and could appear on both shows. This would change as both championships were later assigned to a brand. The brand extension began on March 25, 2002, with a draft on Raw and went into effect one week later on April 1. On May 6, 2002, the WWF was renamed to World Wrestling Entertainment (WWE, which became an orphaned initialism in 2011). On June 13, 2006, after an Extreme Championship Wrestling reunion pay-per-view and video releases, WWE announced an addition to its prime time programming with ECW on Sci-Fi . The new ECW brand launched in May 2006 and served as
6840-855: The World Heavyweight Championship for Raw. Shortly thereafter, Raw became the exclusive brand for the World Tag Team Championship, the Intercontinental Championship, and the Women's Championship. Meanwhile, SmackDown! created the WWE Tag Team Championship and revived the United States Championship . The result was each brand having four championships: World Heavyweight, Intercontinental, World Tag Team, and Women's titles for Raw; WWE, United States, Tag Team, and Cruiserweight titles for SmackDown!. When ECW
6992-543: The independent circuit , to internationally broadcast events at major arenas. The largest and most influential promotions are in the United States , Mexico , Japan , and northwest Europe (the United Kingdom , Germany/Austria and France ), which have each developed distinct styles, traditions, and subgenres within professional wrestling. Professional wrestling has developed its own culture and community , including
7144-431: The spectacle . By at least the early 20th century, professional wrestling had diverged from the competitive sport to become an artform and genre of sports entertainment . Professional wrestling is performed around the world through various " promotions ", which are roughly analogous to production companies or sports leagues . Promotions vary considerably in size, scope, and creative approach, ranging from local shows on
7296-577: The 1920s, a group of wrestlers and promoters known as the Gold Dust Trio introduced moves which have since become staples of the mock combat of professional wrestling, such as body slams, suplexes , punches, finishing moves, and out-of-ring count-outs. By the early 1930s, most wrestlers had adopted personas to generate public interest. These personas could broadly be characterized as either faces (likeable) or heels (villainous). Native Americans, cowboys, and English aristocrats were staple characters in
7448-400: The 1930s and 1940s. Before the age of television, some wrestlers played different personas depending on the region they were performing in. This eventually came to an end in the age of national television wrestling shows, which forced wrestlers to stick to one persona. Wrestlers also often used some sort of gimmick, such as a finishing move, eccentric mannerisms, or out-of-control behavior (in
7600-460: The 1990s, WCW became a credible rival to the WWF, but by end it suffered from a series of creative missteps that led to its failure and purchase by the WWF. One of its mistakes was that it diminished the glamor of its World Heavyweight Championship . Between January 2000 and March 2001, the title changed hands eighteen times, which sapped fan enthusiasm, particularly for the climactic pay-per-view matches. In professional wrestling, two factors decide
7752-641: The Atlantic Athletic Corporation (AAC). The AAC shut down in 1960. In 1958, Omaha promoter and NWA member Joe Dusek recognized Verne Gagne as the world champion without the approval of the NWA. Gagne asked for a match against the recognized NWA champion Pat O'Connor. The NWA refused to honor the request, so Gagne and Minneapolis promoter Wally Karbo established the American Wrestling Association in 1960. This AWA should not be confused with Paul Bowser's AWA, which ceased operations just two months prior. Gagne's AWA operated out of Minnesota . Unlike
SECTION 50
#17328557090357904-629: The Cruiserweight Championship was defended on the cruiserweight-exclusive show, 205 Live . 205 Live would become its own brand in 2018, making the title exclusive to the brand. The WWE United Kingdom Championship was unveiled in December 2016 with its inaugural holder determined in January 2017. The title later became the top championship for the United Kingdom-based NXT spinoff, NXT UK, which debuted in mid-2018 and also introduced
8056-463: The Intercontinental Championship in July and August 2002, respectively, deactivating both championships. The issue of specialty championships being exclusive to one brand was partially corrected in September 2002. When SmackDown! general manager Stephanie McMahon announced that Undisputed Champion Brock Lesnar signed a deal to exclusively appear on SmackDown! , Raw general manager Eric Bischoff introduced
8208-514: The NWA and grew to become a rival promotion to the WWF. Both organizations grew into mainstream prominence and were eventually involved in a television ratings war, dubbed the Monday Night Wars . Near the end of the ratings war, WCW began a financial decline , which culminated in WWF purchasing WCW in March 2001. As a result of the purchase, the WWF acquired, among other assets, WCW's championships . Thus, there were two world championships in
8360-408: The NWA, at which point his territory became fair game for everyone. The NWA would blacklist wrestlers who worked for independent promoters or who publicly criticized an NWA promoter or who did not throw a match on command. If an independent promoter tried to establish himself in a certain area, the NWA would send their star performers to perform for the local NWA promoter to draw the customers away from
8512-477: The NWA, which only allowed faces to be champions, Gagne occasionally allowed heels to win the AWA championship so that they could serve as foils for him. In August 1983, the World Wrestling Federation (WWF), a promotion in the north-east , withdrew from the NWA. Vince K. McMahon then took over as its boss. No longer bound by the territorial pact of the NWA, McMahon began expanding his promotion into
8664-729: The NXT United Kingdom Championship, the NXT UK Women's Championship, and the NXT UK Tag Team Championship were retired and unified into their respective NXT counterparts after the NXT UK brand went on hiatus (which will relaunch in 2023 as NXT Europe). The NXT UK Heritage Cup was not retired and after months of inactivity, it was transferred to NXT in April 2023 and renamed the NXT Heritage Cup. The 24/7 Championship
8816-509: The NXT brand became WWE's third major brand when the NXT program was moved to the USA Network , with the NXT Championship subsequently regarded as a world championship. However, WWE revamped NXT in September 2021 and returned the brand to its original function as a developmental brand, with the title no longer regarded as a world championship. The Undisputed WWE Championship (formerly known as
8968-584: The Raw brand, moving to a feud with reigning WWE Tag Team Champions of SmackDown, brothers Carlito and Primo Colon . The teams fought several non-title and title bouts for their respective brands' tag team championships before the two fought in a winner-take-all title unification lumberjack match at WrestleMania 25 . Carlito and Primo would go on to win the contest, forming the Unified WWE Tag Team Championship. The tag team championships remained separate titles, but were defended collectively as
9120-487: The SmackDown brand. Its creation came as a result of the reintroduction of the brand extension in July 2016. On the July 25 episode of Raw , to address the lack of a world championship for the brand since the WWE Championship became exclusive to SmackDown, the Universal Championship was introduced. Finn Bálor subsequently became the inaugural champion at SummerSlam the following month. The titles would switch brands following
9272-537: The Undisputed Championship was the only male wrestler allowed to appear on both brands, as the champion defended the title against challengers from both brands. However, in September 2002, after reigning champion Brock Lesnar signed an exclusive deal to only defend the title on SmackDown, the title dropped the "undisputed" moniker, becoming the WWE Championship, while Raw established the original World Heavyweight Championship as its counterpart, spun off from
SECTION 60
#17328557090359424-642: The Undisputed WWE Championship as the successor to the WCW World Heavyweight Championship. The WWE World Heavyweight Championship was the result of a unification of the WWE Championship and the original World Heavyweight Championship in December 2013. Following the end of the first brand extension in August 2011, both the WWE Champion and World Heavyweight Champion could appear on both Raw and SmackDown . After two years, as there
9576-826: The Undisputed WWE Tag Team Champions, although both titles retained their individual lineages; Kevin Owens and Sami Zayn would then win the tag titles at WrestleMania 39 ; One year later, the Undisputed WWE Tag Team Championship would finally split at WrestleMania XL in a Six-Pack Ladder Match with A-Town Down Under winning the SmackDown Tag Team Championships and Awesome Truth winning the Raw Tag Team Championships, both of these titles would eventually renamed as
9728-563: The Undisputed WWE Universal Championship banner exclusive to the brand. A new world title, the World Heavyweight Championship , was created and subsequently designated to Raw. On the June 2, 2023, episode of SmackDown , in celebration of Reigns reaching 1,000 days as Universal Champion, he was presented with a single belt, which features the same " Network Logo " design of the individual titles, but with notable differences. It
9880-474: The Unified WWE Tag Team Championship until the then-anonymous general manager of Raw announced that the World Tag Team Championship would be retired in favor of continuing the WWE Tag Team Championship, which received a new, single set of belts. On February 16, 2010, the ECW Championship was deactivated along with the ECW brand. On September 19, 2010, at Night of Champions , the Women's Championship
10032-560: The WWE Championship and the WWE Universal Championship , are held and defended together as the Undisputed WWE Universal Championship on the SmackDown brand. The third is the World Heavyweight Championship on Raw . The WWE Championship is the original world heavyweight championship of WWE , currently defended on the SmackDown brand. It was established by the then-World Wide Wrestling Federation (WWWF) on April 25, 1963, as
10184-547: The WWE Undisputed Championship and the WWE World Heavyweight Championship. There is also the Undisputed WWE Universal Championship , which is what the title has been held under since April 2022, but unlike previous unifications, both titles under this undisputed banner have maintained their individual lineages. The WWE Undisputed Championship (formerly known as Undisputed WWF Championship) was
10336-602: The WWE Women's Championship and the WWE Tag Team Championship were renamed as the Raw Women's Championship and the Raw Tag Team Championship, respectively. With this, each brand had a world championship , a secondary championship , a tag team championship , and a women's championship . Since Raw became the exclusive home of WWE's revived cruiserweight division, they also created a new WWE Cruiserweight Championship . Beginning November 29, 2016, in addition to Raw ,
10488-421: The WWE roster between two brands also intended to split the pay-per-view (also known as premium live event from 2022) offerings, which began with Bad Blood in June 2003. The original idea had the "major" pay-per-view events at the time (Royal Rumble, SummerSlam, Survivor Series, and WrestleMania) would contain the only instances where wrestlers from different brands would interact with each other, and even among
10640-531: The WWF and World Championships, and becoming the first Undisputed WWF Champion; the Undisputed Championship retained the lineage of the WWF Championship while the World Championship was retired. After the company was renamed to WWE, the championship was renamed Undisputed WWE Championship and then WWE Undisputed Championship. With the introduction of the WWE brand extension in March 2002, the company split its roster into two brands, Raw and SmackDown, where wrestlers were exclusively assigned to perform. The holder of
10792-408: The WWF as the only major professional wrestling promotion in the world with international television distribution (until the national expansion of Total Nonstop Action Wrestling (TNA) in 2004 and much later, All Elite Wrestling (AEW) in 2019 on a larger scale). With the acquisition of new talent, the WWF's already large roster doubled in size. In order to allow equal opportunity to all wrestlers,
10944-576: The WWF won The Invasion war, disbanding The Alliance. The WCW Championship was subsequently renamed World Championship. As there was not a need for two world championships, a unification match was scheduled for Vengeance the following month. At the event, "Stone Cold" Steve Austin defeated Kurt Angle to retain the WWF Championship, while Chris Jericho defeated The Rock for the World Championship. After this, Jericho defeated Austin, unifying
11096-576: The WWF: the original WWF Championship and the WCW World Heavyweight Championship, which was shortened to WCW Championship upon WWF's acquisition and was eventually renamed the "World Championship" in November. The World Championship was then retired when it was unified into the WWF Championship at Vengeance in December 2001, with the WWF Championship becoming the Undisputed WWF Championship. Chris Jericho
11248-714: The WWWF World Heavyweight Championship, after Capitol Wrestling Corporation seceded from the National Wrestling Alliance (NWA) to become the WWWF following a dispute over the NWA World Heavyweight Championship . The inaugural champion was Buddy Rogers . Since its inception, the title has undergone many name changes due to company name changes and title unifications . The WWWF was renamed to World Wrestling Federation (WWF) in 1979 and then World Wrestling Entertainment (WWE) in 2002—since April 2011,
11400-560: The World Heavyweight Championship became exclusive to Raw. In June 2023, Reigns received a new belt design that represent the Undisputed WWE Universal Championship, he would then finally drop the title to Cody Rhodes at Night 2 of WrestleMania XL on April 7, 2024. Although mostly regarded as a WWE concept, brand extensions have also occurred in other professional wrestling promotions. In the 1990s, then-President of World Championship Wrestling (WCW) Eric Bischoff proposed
11552-510: The World Heavyweight Championship was unified with the WWE Championship to become the WWE World Heavyweight Championship. The title retained the lineage of the WWE Championship and the World Heavyweight Championship was retired. The name was reverted to WWE Championship on June 27, 2016. At WrestleMania 32 on April 3, 2016, the Divas Championship was retired and then replaced with a brand-new WWE Women's Championship . After five years,
11704-401: The arena's loudspeakers, his being Pomp and Circumstance . He also wore a costume: a robe and hairnet, which he removed after getting in the ring. He also had a pre-match ritual where his "butler" would spray the ring with perfume. In the 1980s, Vince McMahon made entrance songs, costumes, and rituals standard for his star wrestlers. For instance, McMahon's top star Hulk Hogan would delight
11856-418: The art of staging rigged matches and fostered a mentality that spectators were marks to be duped. The term kayfabe comes from carny slang. By the turn of the 20th century, most professional wrestling matches were "worked" and some journalists exposed the practice: American wrestlers are notorious for the amount of faking they do. It is because of this fact that suspicion attaches to so many bouts that
12008-550: The audience by tearing his shirt off before each match. The first major promoter cartel emerged on the East Coast, although up to that point, wrestling's heartland had been in the Midwest. Notable members of this cartel included Jack Curley , Lou Daro, Paul Bowser and Tom and Tony Packs. The promoters colluded to solve a number of problems that hurt their profits. Firstly, they could force their wrestlers to perform for less money. As
12160-424: The cartel grew, there were fewer independent promoters where independent wrestlers could find work, and many were forced to sign a contract with the cartel to receive steady work. The contracts forbade them from performing at independent venues. A wrestler who refused to play by the cartel's rules was barred from performing at its venues. A second goal of the wrestling cartels was to establish an authority to decide who
12312-418: The case of heels). The matches could also be gimmicky sometimes, with wrestlers fighting in mud and piles of tomatoes and so forth. The most successful and enduring gimmick to emerge from the 1930s were tag-team matches. Promoters noticed that matches slowed down as the wrestlers in the ring tired, so they gave them partners to relieve them. It also gave heels another way to misbehave by double-teaming. Towards
12464-423: The character in shows must be considered fictional, wholly separate from the life of the performer. This is similar to other entertainers who perform with a persona that shares their own name. Some wrestlers also incorporate elements of their real-life personalities into their characters, even if they and their in-ring persona have different names. Kayfabe is the practice of pretending that professional wrestling
12616-461: The commission. The Commission did on very rare occasions hand out such authorizations, such as for a championship match between Jim Londos and Jim Browning in June 1934. This decree did not apply to amateur wrestling, which the commission had no authority over. Wrestling fans widely suspected that professional wrestling was fake, but they did not care as long as it entertained. In 1933, a wrestling promoter named Jack Pfefer started talking about
12768-608: The company ceased using its full name and has since just been referred to as WWE. The company's first world championship was the WWE Championship , which was established along with the promotion's creation in 1963 as the WWWF World Heavyweight Championship; it is still active today and is WWE's oldest active title. Whenever the WWE brand extension has been implemented (2002–2011; 2016–present), separate world championships have been created or allocated for each brand. As of 2024, WWE promotes three men's world championships. Two of them,
12920-409: The company endorsed a brand extension to have the WWF represented and promoted with two brands, Raw and SmackDown! , named after the promotion's two primary television programs, Raw and SmackDown! , respectively. In early 2002, the idea was put in motion to separate the WWF's two shows into distinct brands while both being under the WWF banner. One year prior, the original plan was to create
13072-432: The company has operated under the trade name of WWE, although the legal name is still the full unabbreviated name. The WWE Championship is the oldest championship currently active in WWE and is presented as being the promotion's most prestigious title. Aside from company name changes that resulted in the championship being renamed accordingly, the most notable name changes were from championship unifications. These included
13224-421: The company promoted two ECW reunion shows for ECW alumni , entitled ECW One Night Stand in 2005 and in 2006 . On May 25, 2006, WWE announced a launch of a new brand, ECW, a revival of the former 1990s promotion. The new brand debuted on Sci Fi on June 13, 2006, with its final episode on February 16, 2010, on the rebranded Syfy. The ECW brand was dissolved and its show was replaced the following week with
13376-472: The conclusion of The Invasion storyline. WWE's roster had doubled in size, and the company no longer had a major competitor in the professional wrestling industry. The brand extension was enacted to alleviate the issues of an overcrowded roster and to imitate competition the company no longer had from the former promotions. The first two brands established were Raw and SmackDown, named after the respective weekly shows, Raw and SmackDown . ECW —a revival of
13528-540: The current fashion of wrestling is the universal discussion as to the honesty of the matches. And certainly the most interesting phrase of this discussion is the unanimous agreement: "Who cares if they're fixed or not—the show is good." Newspapers tended to shun professional wrestling, as journalists saw its theatrical pretense to being a legitimate sport as untruthful. Eventually promoters resorted to publishing their own magazines in order to get press coverage and communicate with fans. The first professional wrestling magazine
13680-538: The draft. With the WWE Championship being defended exclusively on SmackDown, Raw commissioner Stephanie McMahon and general manager Mick Foley introduced the WWE Universal Championship to be Raw's world title. As SmackDown was lacking a tag team championship and a women's championship, SmackDown commissioner Shane McMahon and general manager Daniel Bryan introduced the SmackDown Tag Team Championship and SmackDown Women's Championship . Subsequently,
13832-405: The end of the 1930s, faced with declining revenues, promoters chose to focus on grooming charismatic wrestlers with no regard for their skill because it was charisma that drew the crowds, and wrestlers who were both skilled at grappling and charismatic were hard to come by. Since most of the public by this time knew and accepted that professional wrestling was fake, realism was no longer paramount and
13984-547: The end of the match. With WWF focused on splitting its roster, the Invasion storyline was used as a second resort. Following the end of the angle at Survivor Series , the WWF executed their alternate plan, which was to separate the two shows themselves: previously, wrestlers appeared on both Raw and SmackDown , but with this extension, wrestlers would be exclusive to only one show. Only the Undisputed WWF Champion and
14136-411: The events of the 2019 Crown Jewel pay-per-view. Since April 2022, the title has been held together with the WWE Championship under the Undisputed WWE Universal Championship banner, but unlike previous title unifications, both titles under this undisputed moniker have maintained their individual lineages. The NXT Championship is the top championship of WWE's developmental brand , NXT ; however, there
14288-627: The exclusive home for the Tag Team Championship and the original Cruiserweight Championship . With several specialty championships being exclusive to one brand, numerous wrestlers were left with no title to fight for except for the Hardcore Championship , which although a property of SmackDown! after the draft, it was contested under different rules than the other championships—the European and Hardcore championships were later unified with
14440-597: The facade of kayfabe as best as they could. In 1989, Vince McMahon testified before the New Jersey government that professional wrestling was not a true sport and therefore should be exempted from sports-related taxes. Many wrestlers and fans resented McMahon for this, but Lou Thesz accepted it as the smart move as it gave the industry more freedom to do as it pleased, and because by that point professional wrestling no longer attempted to appear real. The demise of WCW in 2001 provided some evidence that kayfabe still mattered to
14592-493: The final holder of the original World Heavyweight Championship. The ECW World Heavyweight Championship was originally the world championship of Extreme Championship Wrestling , and later, WWE's ECW brand. In 1994, Eastern Championship Wrestling seceded from the NWA and became Extreme Championship Wrestling (ECW) and established the ECW World Heavyweight Championship with WWE recognizing Shane Douglas as
14744-470: The first place. "Double-crosses", where a wrestler agreed to lose a match but nevertheless fought to win, remained a problem in the early cartel days. At times a promoter would even award a victorious double-crosser the title of champion to preserve the facade of sport. But promoters punished such wrestlers by blacklisting them, making it quite challenging to find work. Double-crossers could also be sued for breach of contract, such as Dick Shikat in 1936. In
14896-464: The following month. The three world championships at one point or another switched brands over the course of the brand extension, usually as a result of the WWE Draft. The ECW brand was disbanded in 2010, subsequently retiring the ECW Championship. The final champion was Ezekiel Jackson . The WWE Universal Championship is the third world championship to be established by WWE and is currently defended on
15048-625: The following year, the event became about brand supremacy; in addition to the traditional Survivor Series matches, each champion of the Raw brand faces their counterpart of the SmackDown brand in non-title matches (e.g., the Universal Champion against the WWE Champion). Following the 2019 WWE Superstar Shake-up , a Wild Card Rule was introduced. Interbrand competition became much more frequent, with interbrand matches occurring weekly on Raw and SmackDown Live , as well as at pay-per-views. With
15200-424: The former promotion—served as the third brand from 2006 to 2010. The first brand extension then ended on August 29, 2011. A relaunch of the brand extension as part " The New Era " went into effect on July 19, 2016. As before, Raw and SmackDown were the two primary brands, with NXT serving as a developmental brand and briefly as part of the main roster. Other brands during the second brand extension included NXT UK ,
15352-414: The four major pay-per-views, in which both brands were involved. The only exception to this were the two months leading up to WrestleMania 33 in order to build the feuds for that event, and the two months (including the month of WrestleMania) following WrestleMania to begin new feuds for each brand. For example, February 2017 only had a SmackDown pay-per-view while March only had one for Raw. WrestleMania 33
15504-579: The four shows only the Royal Rumble and WrestleMania would have wrestlers from different brands competing against each other. Wrestlers, as a result, appeared only in two-thirds of the shows in a given year, and thus appeared in fewer shows compared to before the brand extension. With single-brand PPVs in place, WWE was able to add more pay-per-view events to their offerings, such as Taboo Tuesday/Cyber Sunday , New Year's Revolution , December to Dismember , and The Great American Bash . Eventually, WWE abandoned
15656-610: The game is not popular here. Nine out of ten bouts, it has been said, are pre-arranged affairs, and it would be no surprise if the ratio of fixed matches to honest ones was really so high. The wrestler Lou Thesz recalled that between 1915 and 1920, a series of exposés in the newspapers about the integrity of professional wrestling alienated a lot of fans, sending the industry "into a tailspin". But rather than perform more shoot matches, professional wrestlers instead committed themselves wholesale to fakery. Several reasons explain why professional wrestling became fake whereas boxing endured as
15808-455: The government. They pledged to stop allocating exclusive territories to its promoters, to stop blacklisting wrestlers who worked for outsider promoters, and to admit any promoter into the Alliance. The NWA would flout many of these promises, but its power was nonetheless weakened by the lawsuit. Paul Bowser's AWA joined the NWA in 1949. The AWA withdrew from the Alliance in 1957 and renamed itself
15960-517: The inaugural champion. The championship itself had originally been established as the ECW Heavyweight Championship in 1992 for the previous Eastern Championship Wrestling with Jimmy Snuka as the inaugural champion; however, WWE only recognizes the title history from its change over to Extreme Championship Wrestling. In 2001, the ECW promotion folded due to bankruptcy and WWE bought the assets of ECW in 2003. In June 2006, WWE established
16112-513: The independent. By 1956, the NWA controlled 38 promotions within the United States, with more in Canada, Mexico, Australia and New Zealand. The NWA's monopolistic practices became so stifling that the independents appealed to the government for help. In October 1956 the US Attorney General's office filed an antitrust lawsuit against the NWA in an Iowa federal district court. The NWA settled with
16264-471: The industry was anything but a competitive sport. The first wrestling promoter to publicly admit to routinely fixing matches was Jack Pfefer . In 1933, he started talking about the industry's inner workings to the New York Daily Mirror , resulting in a huge exposé. The exposé neither surprised nor alienated most wrestling fans, although some promoters like Jack Curley were furious and tried to restore
16416-487: The industry's inner workings to the New York Daily Mirror , maintaining no pretense that wrestling was real and passing on planned results just before the matches took place. While fans were neither surprised nor alienated, traditionalists like Jack Curley were furious, and most promoters tried to maintain the facade of kayfabe as best they could. Not the least interesting of all the minor phenomena produced by
16568-454: The launch of the WWE Network service in 2014 and its subsequent merger of the American service with Peacock in 2021, each brand have its own set of PPVs/PLEs each month with the main roster events (Raw and SmackDown) being dual-branded while NXT kept its brand-exclusive premium live events regardless the brand extension is in operation or not (from 2014 to 2021, NXT promoted its specials under
16720-570: The lineage of the WWE Championship while the World Heavyweight Championship was retired. After Dean Ambrose won the WWE World Heavyweight Championship at Money in the Bank on June 19, 2016, one week later on June 27, the title's name reverted to WWE Championship. After the reintroduction of the brand extension the following month, the title became exclusive to SmackDown and was renamed to WWE World Championship, although it reverted to WWE Championship in December 2016. The WCW World Heavyweight Championship
16872-674: The longest reigning champion for each world championship created and/or promoted by WWE. The following list shows the wrestlers with the most reigns for each world championship created and/or promoted by WWE. The following list shows the wrestlers who have the most world championship reigns in total, combining all titles they have held as recognized by WWE. This list also shows the titles that they won to achieve this record (minimum five world championship reigns). Professional wrestling 1970s and 1980s 1990s 2000s 2010s and 2020s Professional wrestling (often referred to as pro wrestling , or simply, wrestling )
17024-498: The members of wrestling cartels as the champion drew big crowds wherever he performed, and this would occasionally lead to schisms. By 1925, this cartel had divided the country up into territories which were the exclusive domains of specific promoters. This system of territories endured until Vince McMahon drove the fragmented cartels out of the market in the 1980s. This cartel fractured in 1929 after one of its members, Paul Bowser , bribed Ed "Strangler" Lewis to lose his championship in
17176-470: The ongoing second began in 2016. WWE currently promotes three brands. The two main brands, referred to as the main roster, are Raw and SmackDown . NXT , WWE's third brand, was launched in 2010 and has served as WWE's developmental territory since 2012. The first brand split began in March 2002, following the company's acquisition of talent from the former World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW) promotions, and after
17328-437: The platform used in boxing , serves as the main stage ; additional scenes may be recorded for television in backstage areas of the venue, in a format similar to reality television . Performers generally integrate authentic wrestling techniques and fighting styles with choreography , stunts , improvisation , and dramatic conventions designed to maximize entertainment value and audience engagement. Professional wrestling as
17480-406: The practice of single-brand pay-per-view events following WrestleMania 23 . December to Dismember and New Year's Revolution were cancelled following the announcement. With the reintroduction of the brand extension in 2016, single-branded pay-per-view events returned, and seven more pay-per-view events were added in 2017 so that each brand could have their own pay-per-view each month, in addition to
17632-714: The promotion's closing in 1991. In the spring of 1984, the WWF purchased Georgia Championship Wrestling (GCW), which had been ailing for some time due to financial mismanagement and internal squabbles. In the deal, the WWF acquired the GCW's timeslot on TBS . McMahon agreed to keep showing Georgia wrestling matches in that timeslot, but he was unable to get his staff to Atlanta every Saturday to fulfill this obligation, so he sold GCW and its TBS timeslot to Jim Crockett Promotions (JCP). JCP started informally calling itself World Championship Wrestling (WCW). In 1988, Ted Turner bought JCP and formally renamed it World Championship Wrestling. During
17784-408: The reality series, WWE NXT . On May 25, 2016, it was announced that beginning July 19, SmackDown would broadcast live on Tuesday nights, as opposed to being taped on Tuesdays and airing on Thursdays as it was previously, receiving a unique roster and set of writers compared to Raw , thus restoring the brand extension. The draft took place on the live premiere episode of SmackDown to determine
17936-440: The reestablishment of the brand extension in 2016; the first interbrand match that occurred after the brand extension went into full effect was at SummerSlam on August 21, 2016, where Raw's Brock Lesnar defeated SmackDown's Randy Orton . The next large interbrand matches occurred at Survivor Series on November 20, 2016, featuring traditional Survivor Series elimination tag team matches between Raw and SmackDown, and beginning
18088-458: The result of a unification of the then-WWF Championship and the World Championship (formerly WCW Championship ) in December 2001. Earlier that year in March, the WWF acquired World Championship Wrestling (WCW), which shortly after began The Invasion storyline, a war between the WWF and the combined faction of former WCW and Extreme Championship Wrestling (ECW) wrestlers called The Alliance . This culminated at Survivor Series in November where
18240-575: The rosters between both brands. On the July 11 episode of Raw , Vince McMahon named Shane McMahon the (on-screen) commissioner for SmackDown and Stephanie McMahon the commissioner for Raw; both chose a General Manager for their respective shows. On the July 18 episode of Raw , Stephanie McMahon chose Mick Foley as the Raw General Manager, and Shane McMahon chose Daniel Bryan as the SmackDown General Manager. Due to Raw being
18392-480: The second brand extension began, WWE revived the cruiserweight division . The cruiserweight wrestlers were originally exclusive to Raw but had a supplementary show called 205 Live that premiered that November on the WWE Network . Following WrestleMania 34 in April 2018, the 205 Live brand was split from Raw, with the promotion's cruiserweight wrestlers becoming exclusive to the new brand. Additionally, in December 2016, WWE announced that they would be establishing
18544-440: The stamina for an hours-long fight. Audiences also preferred short matches. Worked matches also carried less risk of injury, which meant shorter recovery. Altogether, worked matches proved more profitable than shoots. By the end of the 19th century, nearly all professional wrestling matches were worked. A major influence on professional wrestling was carnival culture. Wrestlers in the late 19th century worked in carnival shows. For
18696-452: The teammates being on separate brands. Bobby Lashley was also notable for his interbrand action, as he was involved in a storyline with Donald Trump against WWE Chairman Vince McMahon, which carried over from Raw through WrestleMania 23 to ECW. The brief return of Saturday Night's Main Event to NBC also led to more interaction between the brands. Interbrand competition returned with
18848-426: The territories of his former NWA peers, now his rivals. By the end of the 1980s, the WWF would become the sole national wrestling promotion in the U.S. This was in part made possible by the rapid spread of cable television in the 1980s. The national broadcast networks generally regarded professional wrestling as too niche an interest, and had not broadcast any national wrestling shows since the 1950s. Before cable TV,
19000-473: The title, and he has continued to hold the singular Undisputed belt, now with his own logos on the side plates, while continuing the individual lineages of both championships. Following Rhodes's victory, WWE renamed the unified title to the Undisputed WWE Championship, removing the Universal term from the championship despite the Universal Championship still being active. The current World Heavyweight Championship
19152-505: The trial, witnesses testified that most of the "big matches" and all of the championship bouts were fixed. By the 1930s, with the exception of the occasional double-cross or business dispute, shoot matches were essentially nonexistent. In April 1930, the New York State Athletic Commission decreed that all professional wrestling matches held in the state had to be advertised as exhibitions unless certified as contests by
19304-471: The truth, their audiences would desert them. Today's performers don't "protect" the industry like we did, but that's primarily because they've already exposed it by relying on silly or downright ludicrous characters and gimmicks to gain popularity with the fans. It was different in my day, when our product was presented as an authentic, competitive sport. We protected it because we believed it would collapse if we ever so much as implied publicly that it
19456-425: The undisputed title as one championship. At WrestleMania 38, SmackDown's Universal Champion Roman Reigns defeated Raw's WWE Champion Brock Lesnar to win the latter's title and become recognized as the Undisputed WWE Universal Champion. As the undisputed champion, Reigns was allowed to appear on both brands; as a result of the 2023 WWE Draft , however, he was drafted to SmackDown, thus making both championships under
19608-535: The way of proceedings: the "in-show" happenings, presented through the shows; and real-life happenings outside the work that have implications, such as performer contracts, legitimate injuries, etc. Because actual life events are often co-opted by writers for incorporation into storylines of performers, the lines between real life and fictional life are often blurred and become confused. Special discern must be taken with people who perform under their own name (such as Kurt Angle and his fictional persona ). The actions of
19760-457: The world championships of both the NWA and WCW until the NWA dropped its recognition of Flair as their champion when Flair left WCW with the Big Gold Belt and joined the WWF. Flair subsequently began appearing on WWF television with the Big Gold Belt, calling himself "The Real World Champion"; however, this was never officially recognized as a world championship in WWF. In 1993, WCW seceded from
19912-420: The wrestlers quietly began faking their matches so that they could give their audiences a satisfying spectacle. Fixing matches was also convenient for scheduling. A real ("shoot") match could sometimes last hours, whereas a fixed ("worked") match can be made short, which was convenient for wrestlers on tour who needed to keep appointments or share venues. It also suited wrestlers who were aging and therefore lacked
20064-437: The wrestlers that are currently holding all active men's world championships in WWE. The following list shows retired men's world championships and the final title holders before the belts were deactivated in WWE. The following list shows the inaugural holders for each world championship created and/or promoted by WWE. The following list shows the ten longest world championship reigns in WWE history. The following list shows
20216-425: Was Wrestling As You Like It , which printed its first issue in 1946. These magazines were faithful to kayfabe . Before the advent of television, professional wrestling's fanbase largely consisted of children, the elderly, blue-collar workers and minorities. When television arose in the 1940s, professional wrestling got national exposure on prime-time television and gained widespread popularity. Professional wrestling
20368-419: Was a period of time from 2019 to 2021 in which NXT was regarded as WWE's third brand with the championship regarded as a world championship. In June 2012, WWE established the NXT brand as their developmental territory to replace Florida Championship Wrestling . The NXT Championship was subsequently established and Seth Rollins became the inaugural champion. In September 2019, after years of growth and expansion,
20520-473: Was also retired in November 2022. At WrestleMania 38 in April 2022, SmackDown's Universal Champion Roman Reigns defeated Raw's WWE Champion Brock Lesnar to win both titles and become the Undisputed WWE Universal Champion, although both titles retained their individual lineages. Similarly in May 2022, SmackDown Tag Team Champions The Usos (Jey Uso and Jimmy Uso) defeated Raw Tag Team Champions RK-Bro ( Randy Orton and Riddle ) to win both titles and become
20672-488: Was challenges from independent wrestlers. But a cartelized wrestler, if challenged, could credibly use his contractual obligations to his promoter as an excuse to refuse the challenge. Promotions would sometimes respond to challenges with "policemen": powerful wrestlers who lacked the charisma to become stars, but could defeat and often seriously injure any challenger in a shoot match. As the industry trend continued, there were fewer independent wrestlers to make such challenges in
20824-471: Was dissolved in August 2011, allowing the World Heavyweight Champion and WWE Champion to appear on both brands. With no longer a need for two world championships, the World Heavyweight Championship was retired when it was unified into the WWE Championship at TLC: Tables, Ladders & Chairs in December 2013, with the WWE Championship becoming the WWE World Heavyweight Championship. Randy Orton was
20976-483: Was drafted to in the 2023 WWE Draft, he and his undisputed championship would become exclusive to that brand, with Triple H subsequently unveiling the World Heavyweight Championship for the opposing brand. During the draft, SmackDown drafted Reigns, thus the World Heavyweight Championship became exclusive to Raw. Seth "Freakin" Rollins became the inaugural champion by defeating AJ Styles in a tournament final at Night of Champions on May 27, 2023. The following list shows
21128-548: Was given to WCW programming, in which the Raw crew was largely replaced (with Scott Hudson and Arn Anderson doing commentary, as well as a major stage overhaul) to present a match between Buff Bagwell and Booker T for the WCW World Heavyweight Championship , which Booker T had won on the final Nitro . The match was met with negative reactions from the fans and viewers at home, when the WWF wrestlers interfered at
21280-499: Was initially kept to a minimum, with wrestlers from all brands competing together only at pay-per-view events. However, from 2003 to 2007, all pay-per-view events became brand exclusive, leaving the "big four" pay-per-views ( WrestleMania , SummerSlam , Survivor Series , and Royal Rumble ) as the only interbrand shows. Starting in late 2006, in an attempt to add more star power to the shows, interbrand matches became more common. Most notably, MNM and The Hardy Boyz reformed, despite
21432-669: Was later introduced for NXT UK called the NXT UK Heritage Cup with its own special stipulations. Subsequently, the NXT Women's Tag Team Championship was created for NXT with the WWE Women's Tag Team Championship becoming only shared between Raw and SmackDown. In January 2022, the NXT Cruiserweight Championship was retired after it was unified with the NXT North American Championship. In September 2022,
21584-480: Was left without a world championship. The World Heavyweight Championship was subsequently established and awarded to Triple H , who was originally the number one contender to Lesnar's championship, which dropped the "undisputed" moniker. Throughout the first brand split (2002–2011), the original World Heavyweight Championship and WWE Championship switched brands, usually as a result of the WWE Draft . The brand extension
21736-588: Was no longer a need for two world championships in the company, reigning World Heavyweight Champion John Cena made a challenge to reigning WWE Champion Randy Orton to determine WWE's undisputed world champion. Orton subsequently defeated Cena in a Tables, Ladders, and Chairs match at the TLC: Tables, Ladders & Chairs pay-per-view on December 15, 2013, to become the WWE World Heavyweight Champion. The WWE World Heavyweight Championship retained
21888-470: Was on April 2 and Raw had its first post-WrestleMania pay-per-view on April 30, while only SmackDown had a pay-per-view in May. This also happened in 2018, however, for 2018, WWE announced that following WrestleMania 34, brand-exclusive PPVs would be discontinued, abandoning the single-brand practice for a second time. The 2018 Elimination Chamber and Fastlane events were the last two brand-exclusive pay-per-views for Raw and SmackDown, respectively. Since
22040-454: Was originally planned for 2023 but was delayed due to WWE's acquisition by Endeavor , which also owns Ultimate Fighting Championship (UFC), with WWE and UFC merging to form TKO Group Holdings . The merger was finalized in September 2023. In September 2022 the brand dropped the 2.0 moniker, reverting to the NXT name, with a revised version of the logo featuring white lettering in the 2.0 font outlined in black and gold. Interbrand competition
22192-413: Was originally the world championship of World Championship Wrestling (WCW), and later, defended on the then-WWF's programs. The title was established in 1991 when WCW, a member of the NWA, created the title to replace the NWA's world championship and claimed reigning NWA World Heavyweight Champion Ric Flair as the inaugural WCW World Heavyweight Champion. Flair's Big Gold Belt simultaneously represented
22344-568: Was previously considered a niche interest, but the TV networks at the time were short on content and thus were willing to try some wrestling shows. In the 1960s, however, the networks moved on to more mainstream interests such as baseball, and professional wrestling was dropped. The core audience then shrunk back to a profile similar to that of the 1930s. In 1989, Vince McMahon was looking to exempt his promotion (the World Wrestling Federation ) from sports licensing fees. To achieve this, he testified before
22496-562: Was revived in 2006 as a third brand, the ECW World Heavyweight Championship was reactivated as the brand's only championship. Over the course of the first brand extension, these championships switched between brands, usually due to the result of the annual draft. The Cruiserweight title, however, was the only championship to never switch brands, staying on SmackDown! from 2002 until the championship's retirement on September 28, 2007. In October 2007, SmackDown! and ECW began
22648-415: Was something other than what it appeared to be. I'm not sure now the fear was ever justified given the fact that the industry is still in existence today, but the point is no one questioned the need then. "Protecting the business" in the face of criticism and skepticism was the first and most important rule a pro wrestler learned. No matter how aggressive or informed the questioner, you never admitted
22800-417: Was the "world champion". Before the cartels, there were multiple wrestlers in the U.S. simultaneously calling themselves the "world champion", and this sapped public enthusiasm for professional wrestling. Likewise, the cartel could agree on a common set of match rules that the fans could keep track of. The issue over who got to be the champion and who controlled said champion was a major point of contention among
22952-517: Was the final WCW Champion. The original World Heavyweight Championship was the second world championship to be established by WWE, which occurred in September 2002. After WWE introduced the WWE brand extension in March 2002, the Undisputed Champion was the only male wrestler allowed to appear on both the Raw and SmackDown brands. However, after reigning WWE Undisputed Champion Brock Lesnar signed an exclusive deal to only appear on SmackDown, Raw
23104-661: Was unified with the Divas Championship, retiring the Women's Championship in the process; the Divas Championship was briefly referred to as the Unified WWE Divas Championship. The first brand extension would then end a year later and all champions could appear on both shows. In 2012, NXT became a developmental brand for WWE and they introduced the NXT Championship that year, followed by the NXT Women's Championship and NXT Tag Team Championship in 2013. On December 15, 2013, at TLC: Tables, Ladders & Chairs ,
#34965