Microblogging is a form of blogging using short posts without titles known as microposts (or status updates on a minority of websites like Meta Platforms '). Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. Some popular social networks such as X (Twitter) , Threads , Tumblr , Mastodon and Instagram can be viewed as collections of microblogs.
112-462: Tumblr (pronounced "tumbler") is a microblogging and social networking website founded by David Karp in 2007 and currently owned by American company Automattic . The service allows users to post multimedia and other content to a short-form blog . Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp 's software consulting company, Davidville. Karp had been interested in tumblelogs (short-form blogs, hence
224-405: A digital zoom shortcut ( iPhone 7 Plus , iOS 10 ). Some camera settings such as video resolution and frame rate are not adjustable through the camera interface itself, but are outsourced to the system settings. A new feature in iOS 13 called "context menus" shows related actions when you touch and hold an item. When the context menu is displayed, the background is blurred. To choose from
336-427: A heteronormative mainstream industry) seeking an outlet for their work, and those seeking a safe haven from "over-policed" platforms to share creative work with adult themes. Tumblr stated that it was using various algorithms to detect potential violations, in combination with manual reviews. Users quickly discovered a wide array of false positives . A large number of users scheduled protest actions on December 17. On
448-400: A modal window and could not be viewed after being dismissed. In iOS 5, Apple introduced Notification Center , which allows users to view a history of notifications. The user can tap a notification to open its corresponding app, or clear it. Notifications are now delivered in banners that appear briefly at the top of the screen. If a user taps a received notification, the application that sent
560-504: A British teenager, Tallulah Wilson, raised the issue of suicide and self-harm promotion on Tumblr as Wilson was reported to have maintained a self-harm blog on the site. A user on the site is reported to have sent Wilson an image of a noose accompanied by the message: "here is your new necklace, try it on." In response to the Wilson case, Maria Miller , the UK's minister for culture, media, and sport at
672-509: A Mobelux application in BlackBerry World . In June 2012, Tumblr released a new version of its iOS app, Tumblr 3.0, allowing support for Spotify integration, hi-res images and offline access. An app for Android is also available. A Windows Phone app was released on April 23, 2013. An app for Google Glass was released on May 16, 2013. Tumblr blogs have the option to allow users to submit questions, either as themselves or anonymously, to
784-454: A basic human right. Building into the core of our products supports a vision of an inclusive world where opportunity and access to information are barrier-free, empowering individuals with disabilities to achieve their goals". Criticism has been aimed at iOS depending on both internet connection (either WiFi or through iTunes) and a working SIM card upon first activation. This restriction has been loosened in iOS 12, which no longer requires
896-600: A blog like Chris Neukirchen's [sic] Anarchaia, which fudges together a bunch of disparate forms of citation (links, quotes, flickerings) into a very long and narrow and distracted tumblelog. Jason Kottke described tumblelogs on October 19, 2005: A tumblelog is a quick and dirty stream of consciousness, a bit like a remaindered links style linklog but with more than just links. They remind me of an older style of blogging, back when people did sites by hand, before Movable Type made post titles all but mandatory, blog entries turned into short magazine articles, and posts belonged to
1008-458: A concern in that user information has sometimes been exposed to governments and courts without the prior consent of the user who generated such supposedly private information, usually through subpoenas or court orders . Examples can be found in Wikileaks related Twitter subpoenas , as well as various other cases. Security concerns have been voiced within the business world since there
1120-533: A continuous feed on a specific web page. Instant messaging and IRC display status but generally only one of a few choices such as available, off-line, away, busy. Away messages, which are displayed when the user is away, form a kind of micro-blogging. In the Finger protocol , the .project and .plan files are sometimes used for status updates similar to microblogging. Past micro-blogging services, no longer active. IOS iOS (formerly iPhone OS )
1232-520: A conversation distributed throughout the entire blogosphere . Robot Wisdom and Bifurcated Rivets are two older style weblogs that feel very much like these tumblelogs with minimal commentary, little cross-blog chatter, the barest whiff of a finished published work, almost pure editing...just a way to quickly publish the "stuff" that you run across every day on the web Manton Reece, founder of Micro.blog , defines Microblogging thus: A microblog post should have these qualities: However, by 2006 and 2007,
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#17328546697461344-403: A dock at the bottom where users can pin their most frequently used apps. iOS home screens are typically made up of app icons and widgets ; app icons launch the associated app, whereas widgets display live, auto-updating content, such as a weather forecast , the user's email inbox, or a news ticker directly on the home screen. The home screen appears whenever the user unlocks the device, presses
1456-408: A feature on Tumblr that allows users to re-post content taken from another blog onto their own blog with attribution. In addition to these copyright infringements, Tumblr has at times been weaponised by individuals seeking to raise DMCA notices against other sites. Former Wall Street Journalist and Pulitzer Prize-winning journalist Bradley Hope and his investigative publication Project Brazen published
1568-462: A few months after the release of iPhone OS 3.2, which brought the feature to all iPhone and iPod Touch models that could run the operating system, with the exception of the iPhone 3G and the iPod touch (2nd generation) due to performance issues with icon animations. iOS 7 introduced a parallax effect on the Home Screen, which shifts the device's wallpaper and icons in response to the movement of
1680-505: A few options, a selection control is used. Selectors can appear anchored at the bottom or in line with the content (called date selectors). Date selectors take on the appearance of any other selection control, but with a column for day, month, and optionally year. Alerts appear in the center of the screen, but there are also alerts that scroll up from the bottom of the screen (called "action panels"). Destructive actions (such as eliminating any element) are colored red. The official font of iOS
1792-414: A flat view, and user avatars were also added. The change was intended to improve the legibility of reblogs, especially on mobile platforms, and complements the inability to edit existing comments. Although some users had requested such a change to combat posts made illegible by extremely large numbers of comments on a reblogged post, the majority of users (even those who had requested such a change) criticized
1904-469: A post; existing comments can only be removed all at once. Tumblr staff argued that the change was intended to combat "misattribution", though this move was met by criticism from 'ask blogs' and "RP blogs', which often shortened long chains of reblogs between users to improve readability. In September 2015, Tumblr changed how threads of comments on reblogged posts are displayed; rather than a nested view with indentations for each post, all reblogs are now shown in
2016-835: A press event, announcing the iPhone SDK. The iOS App Store was opened on July 10, 2008, with an initial 500 applications available. This quickly grew to 3,000 in September 2008, 15,000 in January 2009, 50,000 in June 2009, 100,000 in November 2009, 250,000 in August 2010, 650,000 in July 2012, 1 million in October 2013, 2 million in June 2016, and 2.2 million in January 2017. As of March 2016 , 1 million apps are natively compatible with
2128-500: A sharp growth in the number of social-media marketers . The Sysomos study shows that this specific group of marketers on Twitter is much more active than the general user population, with 15% of marketers following over 2,000 people and only 0.29% of the Twitter public following more than 2,000 people. Microblogging has also become an important source of real-time news updates during socio-political revolutions and crisis situations, such as
2240-422: A single app that looks the same on any iOS device. In addition to defining the iOS interface, UIKit defines the functionality of the application. At first, Apple did not intend to release an SDK to developers, because they did not want third-party apps to be developed for iOS, building web apps instead. However, this technology never entered into common use, this led Apple to change its opinion, so in October 2007
2352-637: A specific field or was related to celebrities. Several studies have tried to analyze user behavior on microblogging services. They include extensive studies on Twitter in 2009, by researchers at Harvard Business School and at Sysomos . Results indicated that for services such as Twitter, a small group of active users generate most of the activity. Sysomos' Inside Twitter survey, which was based on more than 11 million users, showed that in 2009, 10% of Twitter users accounted for 86% of all activity. Twitter, Facebook, and other microblogging services have become platforms for marketing and public relations , with
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#17328546697462464-626: A story on 10 October 2023 reporting that Indian businessman Gaurav Srivastava was fraudlently representing himself as an agent of the Central Intelligence Agency ( the Gaurav Srivastava Fake Spy Scam ). Shortly after, a fake blog was created on blogging site Tumblr that republished the content of their story and backdated it to 8 October 2023, two days before their article came out. Following a copyright infringement complaint filed on legal archive Lumen and without checking
2576-859: A support office in Richmond, Virginia . As of June 1, 2017, Tumblr had 411 employees. Tumblr (and Automattic) now has a mostly distributed workforce , with a small office in San Francisco. The company's logo is set in Bookman Old Style with some modifications. As of 2011, Tumblr had received about $ 125 million of funding from investors. The company has raised funding from Union Square Ventures , Spark Capital , Martín Varsavsky , John Borthwick ( Betaworks ), Fred Seibert, Krum Capital, and Sequoia Capital (among other investors). In its first round of funding in October 2007, Tumblr raised $ 750,000 from Spark Capital and Union Square Ventures. In December 2008
2688-909: A timeline view that integrates video and picture sharing. Flipter uses microblogging as a platform for people to post topics and gather audience's opinions. PingGadget is a location-based microblogging service. Pownce , developed by the Digg founder Kevin Rose among others, integrated microblogging with file sharing and event invitations. Pownce was merged into SixApart in December 2008. Other social networking websites Facebook , MySpace , LinkedIn , Diaspora , JudgIt and XING , also have their own microblogging feature, better known as "status updates". Status updates are usually more restricted than actual microblogging in terms of writing. Any activity involving posting short messages can be classified as microblogging although it
2800-406: A user is directed to the home screen, which is the primary navigation and information "hub" on iOS devices, analogous to the desktop found on personal computers. iOS home screens are typically made up of app icons and widgets ; app icons launch the associated app, whereas widgets display live, auto-updating content, such as a weather forecast , the user's email inbox, or a news ticker directly on
2912-488: A user may add their comments in the tags, not changing the content or appearance of the original post in any way. Not all users choose to use tags this way, but those who do use tags for commentary may prefer it over adding a comment on the actual post. With Tumblr's 2009 acquisition of Tumblerette, an iOS application created by Jeff Rock and Garrett Ross, the service launched its official iPhone app. The site became available to BlackBerry smartphones on April 17, 2010, via
3024-434: A user's ears. Additional customization available for Made for iPhone products include battery tracking and adjustable sound settings for different environments. Apple made further efforts for accessibility for the release of iOS 10 in 2016, adding a new pronunciation editor to VoiceOver, adding a Magnifier setting to enlarge objects through the device's camera, software TTY support for deaf people to make phone calls from
3136-414: A wide range of fields. Moreover, these services store various metadata from these posts, such as location and time. Aggregated analysis of this data includes different dimensions like space, time, theme, sentiment, network structure etc., and gives researchers an opportunity to understand social perceptions of people in the context of certain events of interest. Microblogging also promotes authorship. On
3248-420: Is San Francisco . It is designed for small text readability, and is used throughout the operating system, including third-party apps. The icons are 180x180px in size for iPhones with a larger screen, usually models over 6 inches, including iPhone 11 Pro and iPhone 8 Plus , while they are 120x120px on iPhones with smaller displays. The home screen, rendered by SpringBoard , displays application icons and
3360-404: Is a mobile operating system developed by Apple exclusively for its devices . It was unveiled in January 2007 for the first-generation iPhone , which launched in June 2007. Major versions of iOS are released annually; the current stable version, iOS 18 , was released to the public on September 16, 2024. It is the operating system that powers many of the company's mobile devices, including
3472-464: Is arguably a major issue because users may broadcast sensitive personal information to anyone who views their public feed. An example would be Google's Buzz platform, which incited controversy in 2010 by automatically publicizing users' email contacts as "followers". Google later amended those settings. On centralized services, where all of the microblog's information flows through one point (such as servers operated by X (Twitter) , privacy has been
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3584-591: Is based on macOS . Like macOS, it includes components of the Mach microkernel and FreeBSD . It is a Unix-like operating system. Although some parts of iOS are open source under the Apple Public Source License and other licenses, iOS is proprietary software . In 2005, when Steve Jobs began planning the iPhone , he had a choice to either "shrink the Mac, which would be an epic feat of engineering, or enlarge
3696-463: Is completely free, aimed at acquiring specific technical skills on the creation and management of applications for the Apple ecosystem platforms. At the academy there are also issues of business administration (business planning and business management with a focus on digital opportunities) and there is a path dedicated to the design of graphical interfaces . Students have the opportunity to participate in
3808-477: Is in the post (e.g. #art, #sky). These are important for the original poster to use, so their post will be indexed and searchable by others wishing to view that subject of content. Tags used as a form of communication are unique to Tumblr, and are typically more personal, expressing opinions, reactions, meta-commentary, background information, and more. Instead of adding onto the reblogged post (with their comments becoming an addition to each subsequent reblog from them)
3920-535: Is not only permitted on Tumblr but actively encouraged." Wired cited multiple potential factors in the ban, including that the presence of adult content made the service unappealing to potential advertisers, the Stop Enabling Sex Traffickers Act (a U.S. federal law which makes websites liable for knowingly assisting or facilitating illegal sex trafficking ), as well as heavy restrictions on adult content imposed by Apple for software offered on
4032-421: Is possible to interact directly, for example by replying to a message directly from it. Notifications are sent in two modes, critical alerts that are displayed on the lock screen and signaled by a distinctive sound and vibration (e.g. emergency alerts or severe weather alerts), accompanied by a warning banner and the app badge icon, and standard alerts which use a default sound and vibration. Both can be found in
4144-520: Is potential for sensitive work information to be publicized on microblogging sites such as Twitter. That includes information that may be subject to a superinjunction . Integration could be the hardest issue to overcome since someone can be argued that corporate culture must change to accommodate microblogging. An internet architecture called OStatus has been developed so that microblogging can occur seamlessly across multiple corporate platforms. This protocol has evolved into ActivityPub , on which
4256-486: Is scheduled to be removed on June 1, 2024 due to low usage. Tumblr has been noted for the socially progressive views of its users. In 2011, the service was most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25. In April 2013, the website received more than 13 billion global page views. User activity, measured by the number of blog posts per quarter, peaked at over 100 million in early 2014 and declined in each of
4368-694: Is usually not considered a microblogging "site" or "service" if it is a secondary, rather than principal service, provided there. Services such as Lifestream and Snapchat will aggregate microblogs from multiple social networks into a single list, but other services, such as Ping.fm , will send out the microblog to multiple social networks. Services such as Instagram and Whatsapp showcase 'status update' features for users to quickly engage with one another Non-Chinese microblogging services, such as X(Twitter), Facebook, Plurk and Tumblr are censored in China . Chinese Weibo services such as Sina Weibo are available to
4480-672: The 2008 Mumbai terror attacks or the 2009 Iran protests . The short nature of updates allow users to post news items quickly, reaching an audience in seconds. Clay Shirky argues that those services have the potential to result in an information cascade , which prompts fencesitters to turn into activists. Microblogging has noticeably revolutionized the way information is consumed. It has empowered citizens themselves to act as sensors or sources of information that could lead to consequences and influence, or even cause, media coverage. People share what they observe in their surroundings, information about events, and their opinions about topics from
4592-516: The Chinese people , offering similar functionality to X(Twitter) and Facebook. They provide microposting, allow users to comment on each other's posts, allow posting with graphical emoticons , and support inclusion of images, music and video files. A survey by the Data Center of China Internet from 2010 showed that Chinese microblog users most often pursued content that was created by friends or experts in
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4704-584: The Mastodon federated platform has been based since version 1.6, and on which more and more platforms making up the Fediverse are based. Users of these platforms are members of a specific instance running one of the software of the Fediverse, which can interoperate as a federated social network, allowing users on different nodes to interact with each other. Live blogging is a derivative of microblogging that generates
4816-676: The Worldwide Developer Conference , the annual Apple Developer Conference held annually in California in early June. On June 3, 2019, iPadOS , the branded version of iOS for iPad, was announced at the 2019 WWDC; it was launched on September 25, 2019. The iOS user interface is based upon direct manipulation , using multi-touch gestures such as swipe , tap , pinch , and reverse pinch . Interface control elements include sliders, switches, and buttons. Internal accelerometers are used by some applications to respond to shaking
4928-784: The iOS App Store (which similarly prompted several Reddit clients to heavily frustrate the ability for users to access forums on the site that contain adult content). In January 2022, Tumblr reached a settlement with New York City's Commission on Human Rights, which had claimed that the 2018 ban on adult content disproportionately affected LGBTQ+ users. The agreement required the company to review its algorithms, revise its appeals process and review closed cases, and train its human moderators on diversity and inclusion issues. In November 2022, Tumblr changed its rules to allow nudity, but not sexually explicit images. Tumblr's headquarters were at 770 Broadway in New York City . The company also maintains
5040-452: The iPad tablet computer. These apps have collectively been downloaded more than 130 billion times. App intelligence firm Sensor Tower estimated that the App Store would reach 5 million apps by 2020. In September 2007, Apple announced the iPod Touch , a redesigned iPod based on the iPhone form factor. On January 27, 2010, Apple introduced their much-anticipated media tablet ,
5152-446: The iPhone , and is the basis for three other operating systems made by Apple : iPadOS , tvOS , and watchOS . iOS formerly also powered iPads until iPadOS was introduced in 2019, and the iPod Touch line of devices until its discontinuation. iOS is the world's second most widely installed mobile operating system , after Android . As of December 2023, Apple's App Store contains more than 3.8 million iOS mobile apps . iOS
5264-415: The iPhone 4 and its Retina Display , and retained Helvetica as the system font for older iPhone devices on iOS 4. With iOS 7, Apple announced that they would change the system font to Helvetica Neue Light, a decision that sparked criticism for inappropriate usage of a light, thin typeface for low-resolution mobile screens. Apple eventually chose Helvetica Neue instead. The release of iOS 7 also introduced
5376-489: The "Enterprise Track", an in-depth training experience on the entire life cycle of an app, from design to implementation, to security, troubleshooting , data storage and cloud usage. As of 2020, the academy graduated almost a thousand students from all over the world, who have worked on 400 app ideas and have already published about 50 apps on the iOS App Store . In the 2018–2019 academic year, students from more than 30 countries arrived. 35 of these have been selected to attend
5488-623: The "IOS" trademark from Cisco. The Apple Watch smartwatch was announced by Tim Cook on September 9, 2014, being introduced as a product with health and fitness-tracking. It was released on April 24, 2015. It uses watchOS as its operating system; watchOS is based on iOS, with new features created specially for the Apple Watch such as an activity tracking app. In October 2016, Apple opened its first iOS Developer Academy in Naples inside University of Naples Federico II 's new campus. The course
5600-472: The App Store, iTunes Library, iBookstore , Contacts, and Notes. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole U.S. provider of 3G wireless access for the iPad. In June 2010, Apple rebranded iPhone OS as "iOS". The trademark "IOS" had been used by Cisco for over a decade for its operating system, IOS , used on its routers. To avoid any potential lawsuit, Apple licensed
5712-674: The Apple Developer Program. Over the years, the Apple Store apps surpassed multiple major milestones, including 50,000, 100,000, 250,000, 500,000, 1 million, and 2 million apps. The billionth application was installed on April 24, 2009. App Library automatically categorizes apps into folders based on their function or type and incluses an alphabetical list of all installed apps. For example, it might group all social media apps into one folder and productivity apps into another. Users can quickly find and access apps by using
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#17328546697465824-563: The Document Picker and Document Provider extensions as part of the document interaction controller. This allows apps to open, save, and interact with documents stored in a central location or cloud storage services. With iOS 11, Apple introduced the Files app and the File Provider extension, providing a central location for users to manage and organize their files. Apps can integrate with
5936-503: The Files app to make their documents accessible and editable directly from the Files app. The storage of iOS devices can be expanded through iCloud , the Apple's cloud-based storage solution that provides 5GB of storage for free to all users, while other plans require a paid subscription. iCloud Drive allows users to store various types of files, such as documents, presentations, and spreadsheets, in
6048-574: The Home screen is granted. In iPhone OS 3, Spotlight was introduced, allowing users to search media, apps, emails, contacts, messages, reminders, calendar events, and similar content. In iOS 7 and later, Spotlight is accessed by pulling down anywhere on the home screen (except for the top and bottom edges that open Notification Center and Control Center). In iOS 9, there are two ways to access Spotlight. As with iOS 7 and 8, pulling down on any homescreen will show Spotlight. However, it can also be accessed as it
6160-484: The Notification Center, and show for a set amount of time on the lock screen (unless the user has Notification Center allowed when locked). On iPhones with Touch ID, screenshots can be created with the simultaneous press of the home and power buttons. In comparison to Android , which requires the buttons to be held down, a short press does suffice on iOS. On iPhone with Face ID, screenshots are captured using
6272-452: The SDK for developers was announced, finally released on March 6, 2008. The SDK includes an inclusive set of development tools, including an audio mixer and an iPhone simulator. It is a free download for Mac users. It is not available for Microsoft Windows PCs. To test the application, get technical support, and distribute applications through App Store , developers are required to subscribe to
6384-529: The Settings. It is possible to manage brightness, volume, wireless connections, music player, etc. Scrolling from the top left to the bottom (or top to bottom on iPhones with Touch ID) will open the Notification Center , which in the latest versions of iOS is very similar to the lock screen. It displays notifications in chronological order and groups them by application. From the notifications of some apps it
6496-409: The ability to scale text or apply other forms of text accessibility changes through Settings. With iOS 9, Apple changed the font to San Francisco , an Apple-designed font aimed at maximum legibility and font consistency across its product lineup. iOS 4 introduced folders, which can be created by dragging an application on top of another, and from then on, more items can be added to the folder using
6608-451: The ability to use custom prompts for encouraging users to leave reviews for their apps. IOS applications can also be installed directly from an IPA file provided by the software distributor, via unofficial ways. They are written using iOS Software Development Kit (SDK) and, often, combined with Xcode , using officially supported programming languages, including Swift and Objective-C . Other companies have also created tools that allow for
6720-545: The announcement, Tumblr's Android app was patched to remove the ability to disable Safe Mode. The change faced wide criticism among Tumblr's community; in particular, it has been argued that the service should have focused on other major issues (such as controlling hate speech or the number of porn-related spambots on the service), and that the service's adult community provided a platform for sex education , independent adult performers (especially those representing LGBT communities who feel that they are under-represented by
6832-577: The app clears the badge. iOS devices come with preinstalled apps developed by Apple including Mail, Maps, TV, Music, FaceTime, Wallet, Health, and many more. Applications (" apps ") are the most general form of application software that can be installed on iOS. They are downloaded from the official catalog of the App Store digital store, where apps are subjected to security checks before being made available to users. In June 2017, Apple updated its guidelines to specify that app developers will no longer have
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#17328546697466944-399: The average ad purchase on Tumblr to be nearly six figures. Tumblr also allows premium theme templates to be sold for use by blogs. In July 2016, advertisements were implemented by default across all blogs. Users may opt-out, and the service stated that a revenue sharing program would be implemented at a later date. In February 2022, Tumblr launched an ad-free subscription option that removes
7056-420: The blog for a response. Tumblr also previously offered a "fan mail" function, allowing users to send messages to blogs that they followed. On November 10, 2015, Tumblr introduced an integrated instant messaging function, allowing users to chat with other Tumblr users. The feature was rolled out in a "viral" manner; it was initially made available to a group of 1,500 users, and other users could receive access to
7168-411: The cloud. These files can be accessed across multiple devices as long as the user is signed in with the same Apple ID. iOS offers various accessibility features to help users with vision and hearing disabilities. One major feature, VoiceOver , provides a voice reading information on the screen, including contextual buttons, icons, links and other user interface elements, and allows the user to navigate
7280-538: The company raised $ 4.5 million in Series B funding and a further $ 5 million in April 2010. In December 2010, Tumblr raised $ 30 million in Series D funding. The company had an $ 800 million valuation in August 2011. In September 2011, the company raised $ 85 million in a round of funding led by Greylock Partners and Insight Venture Partners . In an interview with Nicole Lapin of Bloomberg West on September 7, 2012, David Karp said
7392-451: The company. The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon. In March 2019, SimilarWeb estimated Tumblr had lost 30% of its user traffic since December 2018, when the site had introduced a stricter content policy with heavier restrictions on adult content (which had been a notable draw to the service). In May 2019, it
7504-846: The content policy decisions made during Verizon ownership. In November 2022, Mullenweg stated that Tumblr will add support for the decentralized social networking protocol ActivityPub . In November 2023, most of Tumblr's product development and marketing teams were transferred to other groups within Automattic. Mullenweg stated that focus would shift to core functionality and streamlining existing features. In February 2024, Automattic announced that it would begin selling user data from Tumblr and WordPress.com to Midjourney and OpenAI . Tumblr users are opted-in by default, with an option to opt out. In August 2024, Automattic announced that it would migrate Tumblr's backend to an architecture derived from WordPress, in order to ease development and code sharing between
7616-497: The day the ban took effect, Tumblr issued a new post clarifying the new policy, showcasing examples of adult images still allowed on the service, and stating that it "fully recognized" its "special obligation" to serving its LGBT userbase, and that "LGBTQ+ conversations, exploration of sexuality and gender, efforts to document the lives and challenges of those in the sex worker industry, and posts with pictures, videos, and GIFs of gender reassignment surgery are all examples of content that
7728-401: The deal was finalized on June 20, 2013. Advertising sales goals were not met and in 2016 Yahoo wrote down $ 712 million of Tumblr's value. Verizon Communications acquired Yahoo in June 2017, and placed Yahoo and Tumblr under its Oath subsidiary. Karp announced in November 2017 that he would be leaving Tumblr by the end of the year. Jeff D'Onofrio, Tumblr's president and COO, took over leading
7840-496: The development of native iOS apps using their respective programming languages. Applications for iOS are mostly built using components of UIKit , a programming framework. It allows applications to have a consistent look and feel with the OS, nevertheless offering customization. Elements automatically update along with iOS updates, automatically including new interface rules. UIKit elements are very adaptable, this allows developers to design
7952-464: The device (one common result is the undo command) or rotating it in three dimensions (one common result is switching between portrait and landscape mode). Various accessibility described in § Accessibility functions enable users with vision and hearing disabilities to properly use iOS. iOS devices boot to the lock screen. The lock screen shows the time and a user's lock screen widgets, which display timely information from apps. Upon unlock,
8064-419: The device, creating a 3D effect and an illusion of floating icons. This effect is also visible in the tab view of Mail and Safari. Researchers found that users organize icons on their homescreens based on usage frequency and relatedness of the applications, as well as for reasons of usability and aesthetics. iOS originally used Helvetica as the system font. Apple switched to Helvetica Neue exclusively for
8176-457: The folders with pages similar to the home screen layout, allowing for a significant expansion of folder functionality. Each page of a folder can contain up to nine apps, and there can be 15 pages in total, allowing for a total of 135 apps in a single folder. In iOS 9, Apple updated folder sizes for iPad hardware, allowing for 16 apps per page, still at 15 pages maximum, increasing the total to 240 apps. Before iOS 5, notifications were delivered in
8288-451: The following July. In November 2019, Tumblr introduced "group chats"— ephemeral chat rooms surfaced via searches, designed to allow users to share content in real-time with users who share their interests. Posts would disappear after 24 hours and could not be edited. The group chat function was discontinued on September 22, 2021. On July 21, 2021, Tumblr launched Post+ for some beta users, allowing bloggers to monetize their content. Post+
8400-420: The home screen. Along the top of the screen is a status bar, showing information about the device and its connectivity. The Control Center can be "pulled" down from the top right of the notch or Dynamic Island (on iPhones with Face ID ) or can be "pulled" up from the bottom to top of the screen (on iPhones with Touch ID ), giving access to various toggles to manage the device more quickly without having to open
8512-439: The iPad, featuring a larger screen than the iPhone and iPod Touch, and designed for web browsing, media consumption, and reading, and offering multi-touch interaction with multimedia formats including newspapers, e-books, photos, videos, music, word processing documents, video games, and most existing iPhone apps using a 9.7-inch (25 cm) screen. It also includes a mobile version of Safari for web browsing, as well as access to
8624-529: The iPhone with minimal retraining. Forstall was also responsible for creating a software development kit for programmers to build iPhone apps, as well as an App Store within iTunes . The operating system was unveiled with the iPhone at the Macworld Conference & Expo on January 9, 2007, and released in June of that year. At the time of its unveiling in January, Steve Jobs claimed: "iPhone runs OS X" and runs "desktop class applications", but at
8736-550: The iPhone, and giving tutorials and guidelines for third-party developers to incorporate proper accessibility functions into their apps. In 2012, Liat Kornowski from The Atlantic wrote that "the iPhone has turned out to be one of the most revolutionary developments since the invention of Braille ", and in 2016, Steven Aquino of TechCrunch described Apple as "leading the way in assistive technology", with Sarah Herrlinger, Senior Manager for Global Accessibility Policy and Initiatives at Apple, stating that "We see accessibility as
8848-500: The iPod". Jobs favored the former approach but pitted the Macintosh and iPod teams, led by Scott Forstall and Tony Fadell , respectively, against each other in an internal competition, with Forstall winning by creating iPhone OS. The decision enabled the success of the iPhone as a platform for third-party developers: using a well-known desktop operating system as its basis allowed the many third-party Mac developers to write software for
8960-406: The latter. Multitasking for iOS was first released in June 2010 along with the release of iOS 4 . Only certain devices— iPhone 4 , iPhone 3GS , and iPod Touch 3rd generation—were able to multitask. The iPad did not get multitasking until iOS 4.2.1 in that November. The implementation of multitasking in iOS has been criticized for its approach, which limits the work that applications in
9072-596: The marketing from microblogs for $ 5 per month, or $ 40 per year. During an AMA on 11 July 2023, the CEO said that Tumblr was financially in the red, losing $ 30 million a year. Tumblr has received criticism for copyright violations by participating bloggers; however, Tumblr accepts Digital Millennium Copyright Act (DMCA) take-down notices . Tumblr's visual appeal has made it ideal for photoblogs that often include copyrighted works from others that are re-published without payment. Tumblr users can post unoriginal content by "Reblogging",
9184-511: The messaging system if they were sent a message by any user that had received access to the system itself. The messaging platform replaces the fan mail system, which was deprecated. The ability to send posts to others via the Dashboard was added the following month. In May 2012, Tumblr launched Storyboard, a blog managed by an in-house editorial team which features stories and videos about noteworthy blogs and users on Tumblr. In April 2013, Storyboard
9296-463: The micro-blogging platform Tumblr , the reblogging feature links the post back to the original creator. The findings of a study by Emily Pronin of Princeton University and Daniel Wegner of Harvard University may explain the rapid growth of microblogging. The study suggests a link between short bursts of activity and feelings of joy, power, and creativity. Microblogging is not without issues, such as privacy , security , and integration . Privacy
9408-640: The name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Tumblr was launched in February 2007, and within two weeks had gained 75,000 users. Arment left the company in September 2010 to work on Instapaper . In June 2012, Tumblr featured its first major brand advertising campaign in collaboration with Adidas , who launched an official soccer Tumblr blog and bought ad placements on
9520-491: The new format. The Verge was also critical of the changes, noting that it was cleaner, but made the site lose its "nostalgic charm". While Tumblr's userbase has generally been received as accommodating people from a wide range of ideologies and identities, a common point of criticism is that attitudes from users on the site stifle discussion and discourse. In 2015, members of the Steven Universe fandom drove an artist to
9632-441: The next three years, to approximately 30 million by October 2018. As of May 2019, Tumblr hosted over 465 million blogs and more than 172 billion posts in total with over 21 million posts created on the site each day. According to then-CEO Jeff D’Onofrio, members of Generation Z made up 48% of active and 61% of new users, reflecting a resurgence in activity on the platform. Multiple researchers looking into Tumblr have found that
9744-433: The notification will be opened. Users can also choose to view notifications in modal alert windows by adjusting the application's notification settings. Introduced with iOS 8, widgets are now accessible through the Notification Center, defined by 3rd parties. When an app sends a notification while closed, a red badge appears on its icon. This badge tells the user, at a glance, how many notifications that app has sent. Opening
9856-529: The operating system through gestures. Any apps with default controls and developed with a UIKit framework gets VoiceOver functionality built in. One example includes holding up the iPhone to take a photo, with VoiceOver describing the photo scenery. As part of a "Made for iPhone" program, introduced with the release of iOS 7 in 2013, Apple has developed technology to use Bluetooth and a special technology protocol to let compatible third-party equipment connect with iPhones and iPads for streaming audio directly to
9968-427: The operator of blog service WordPress.com and corporate backer of the open source blog software of the same name . The sale was for an undisclosed amount, but Axios reported that the sale price was less than $ 3 million, less than 0.3% of Yahoo's original purchase price. Automattic CEO Matt Mullenweg stated that the site will operate as a complementary service to WordPress.com, and that there were no plans to reverse
10080-456: The physical "Home" button while in an app, or swipes up from the bottom of the screen using the home bar. The screen has a status bar across the top to display data, such as time, battery level, and signal strength. The rest of the screen is devoted to the current application. When a passcode is set and a user switches on the device, the passcode must be entered at the Lock Screen before access to
10192-406: The platforms. The company stated that this migration would not impact the service's user experience and content, and that users "won't even notice a difference from the outside". The tagging system on the website operates on a hybrid tagging system, involving both self-tagging (user write their own tags on their posts) and an auto-manual function (the website will recommend popular tags and ones that
10304-522: The point of attempting suicide over their artwork, in which they drew characters thin that are typically seen as being 'fat' in the show. In 2018, Kotaku reporter Gita Jackson described the site as a 'joyless black hole', citing how the website's design and functionality led to 'fandoms spinning out of control', as well as an environment that inhibited discussion and discourse. In February 2012, Tumblr banned blogs that promote or advocate suicide, self-harm and eating disorders ( pro-ana ). The suicide of
10416-515: The same procedure. A title for the folder is automatically selected by the category of applications inside, but the name can also be edited by the user. When apps inside folders receive notification badges, the individual numbers of notifications are added up and the total number is displayed as a notification badge on the folder itself. Originally, folders on an iPhone could include up to 12 apps, while folders on iPad could include 20. With increasing display sizes on newer iPhone hardware, iOS 7 updated
10528-617: The search bar at the top of the App Library. Users can choose to hide specific app pages from the home screen, making it easier to focus on the apps they use most frequently. iOS enforces strict sandboxing to maintain security and privacy. Apps are generally limited to accessing their own containers and specific system-provided directories, such as the Photos library. To access files outside of their sandbox, iOS uses mechanisms like document pickers, file providers, and app extensions. iOS 8 introduced
10640-460: The service. Exceptions are provided for illustrations or art that depict nudity, nudity related to "political or newsworthy speech", and depictions of "female-presenting" nipples in relation to medical events such as childbirth , breastfeeding , mastectomy and gender reassignment surgery . The rules do not apply to text content. All posts in violation of the policy are hidden from public view, and repeat offenders may be reprimanded. Shortly prior to
10752-458: The site was monetized by advertising. Their first advertising launch started in May 2012 after 16 experimental campaigns. Tumblr made $ 13 million in revenue in 2012 and hoped to make $ 100 million in 2013. Tumblr reportedly spent $ 25 million to fund operations in 2012. In 2013, Tumblr began allowing companies to pay to promote their own posts to a larger audience. Tumblr Head of Sales, Lee Brown, has quoted
10864-516: The site. In July 2013, Tumblr began to filter content in adult-tagged blogs from appearing in search results and tagged displays unless the user was logged in. In February 2018, Safe Mode (which filters "sensitive" content and blogs) became enabled by default for all users on an opt-out basis. On December 3, 2018, Tumblr announced that effective December 17, all images and videos depicting sex acts, and real-life images and videos depicting human genitalia or "female-presenting" nipples, would be banned from
10976-547: The time of the iPhone's release, the operating system was renamed "iPhone OS". Initially, third-party native applications were not supported. Jobs' reasoning was that developers could build web applications through the Safari web browser that "would behave like native apps on the iPhone". In October 2007, Apple announced that a native software development kit (SDK) was under development and that they planned to put it "in developers' hands in February". On March 6, 2008, Apple held
11088-570: The time, said that social media sites like Tumblr needed to remove "toxic" self-harm content. Microblogging As with traditional blogging, users post about topics ranging from the simple, such as "what I'm doing right now", to the thematic, such as "sports cars". Commercial microblogs also exist to promote websites, services, and products and to promote collaboration within an organization. Some microblogging services offer privacy settings, which allow users to control who can read their microblogs or alternative ways of publishing entries besides
11200-427: The user dashboard. This launch came only two months after Tumblr announced it would be moving towards paid advertising on its site. On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo! Inc. to acquire Tumblr for $ 1.1 billion in cash. Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures. David Karp remained CEO and
11312-435: The user has used before.) Only the first 20 tags added to any post will be indexed by the site. The tags are prefaced by a hashtag and separated by commas, and spaces and special characters are allowed, but only up to 140 characters total per tag. There are two main types used by Tumblr users: descriptive tagging, and opinion or commentary tagging. Descriptive tags are usually introduced by the original poster, and describe what
11424-459: The veracity of the source, Google delisted the Project Brazen article from its search results. Tumblr later confirmed that it had removed several accounts and posts from its platform following the alleged abuse of the site by Srivastava. Tumblr has been forced to manage spam and security problems. For example, a chain letter scam in May 2011 affected 130,000 users. On December 3, 2012, Tumblr
11536-558: The volume-up and power buttons instead. The camera application used a skeuomorphic closing camera shutter animation prior to iOS 7. Since then, it uses a simple short blackout effect. Notable additions over time include HDR photography and the option to save both normal and high dynamic range photographs simultaneously where the former prevents ghosting effects from moving objects (since iPhone 5 on iOS 6 ), automatic HDR adjustment (since iOS 7.1 ), "live photo" with short video bundled to each photo if enabled ( iPhone 6s , iOS 9 ), and
11648-443: The web-based interface. These may include text messaging , instant messaging , e-mail , digital audio , or digital video . The first micro-blogs were known as tumblelogs . The term was coined by why the lucky stiff in a blog post on April 12, 2005, while describing Leah Neukirchen's Anarchaia. Blogging has mutated into simpler forms (specifically, link- and the mob- and AUD- and vid- variant), but I don't think I've seen
11760-536: The website acceptable and safe. At the time of its acquisition by Yahoo, Tumblr was described by technology journalists as having a sizable amount of pornographic content . An analysis conducted by news and technology site TechCrunch on May 20, 2013, showed that over 22% of all traffic in and out of Tumblr was classified as pornography. In addition, a reported 16.45% of blogs on Tumblr exclusively contained pornographic material. Following July 2013 and its acquisition by Yahoo, Tumblr progressively restricted adult content on
11872-462: The website is often used as for community-building and a place to explore identity formation and gender expression for LGBT groups. Prior to the 2018 adult content ban, transgender users posted their personal gender transitioning experiences, including photos of post gender-confirming surgery and the healing process. Many users felt that the ability to be anonymous, or cultivate the identity they were transitioning to, made posting personal information to
11984-467: The word microblog was used more widely for services provided by established sites like Tumblr and Twitter , some of which do not have RSS-like feeds. As of May 2007, there were 111 microblogging sites in various countries. Among the most notable services are Twitter , Tumblr , Mastodon , Micro.blog , FriendFeed , Plurk , Jaiku and identi.ca . Different versions of services and software with microblogging features have been developed. Plurk has
12096-406: Was attacked by a cross-site scripting worm deployed by the internet troll group Gay Nigger Association of America . The message urged users to harm themselves and criticized blogging in general. In 2015, Tumblr faced criticism by users for changes to its reblog mechanisms. In July 2015, the system was modified so that users cannot remove or edit individual comments by other users when reblogging
12208-417: Was in iOS versions 3 through 6. This endows Spotlight with Siri suggestions, which include app suggestions, contact suggestions and news. In iOS 10, Spotlight is at the top of the now-dedicated "Today" panel. With the release of iPhone OS 3.2 , users gained the ability to set a wallpaper for the Home Screen. The feature was initially only available on the iPad (1st generation) until the release of iOS 4
12320-448: Was removed in January 2024 due to low usage. At the end of 2022, Tumblr announced a livestreaming service called Tumblr Live. Tumblr Live was an adapted version of The Meet Group 's product Livebox. In 2024, Tumblr announced that they would be discontinuing Tumblr Live as of January 24, with options for users to migrate to MeetMe . A feature that allowed users to tip small amounts of money to other users, introduced in February 2022,
12432-443: Was reported that Verizon was considering selling the site due to its continued struggles since the purchase (as it had done with another Yahoo property, Flickr , via its sale to SmugMug ). Following this news, Pornhub 's vice president publicly expressed interest in purchasing Tumblr, with a promise to reinstate the previous adult content policies. On August 12, 2019, Verizon Media announced that it would sell Tumblr to Automattic ,
12544-405: Was shut down. In March 2018, Tumblr began to syndicate original video content from Verizon-owned video network go90 , as part of an ongoing integration of Oath properties, and reported plans to wind down go90 in favor of using Oath properties to distribute its content instead. This made the respective content available internationally, since go90 is a U.S.-only service. Go90 shut down at the end of
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