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62-501: The Modern Library originally published only hardbound books. In 1950, it began publishing the Modern Library College Editions, a forerunner of its current series of paperback classics. From 1955 to 1960, the company published a high quality, numbered paperback series, but discontinued it in 1960, when the series was merged into the newly acquired Vintage paperbacks group. The Modern Library homepage states: In 1992, on

124-418: A book as "a non-periodical printed publication of at least 49 pages, exclusive of the cover pages". The UNESCO definitions are, however, only meant to be used for the particular purpose of drawing up their book production statistics. The word pamphlet for a small work ( opuscule ) issued by itself without covers came into Middle English c.  1387 as pamphilet or panflet , generalized from

186-455: A dime novel publisher partially owned by brother and sister Joseph Meyers and Edna Meyers Williams and hired them to organize a new company called "Avon Publications". Avon copied the basic format established by Pocket Books but differentiated itself by emphasizing, as a book on collecting paperbacks says, "popular appeal rather than loftier concepts of literary merit." In 1953, Time magazine summarized its books as "westerns, whodunits, and

248-525: A tract concerning a contemporary issue was a product of the heated arguments leading to the English Civil War ; this sense appeared in 1642. In some European languages, this secondary connotation, of a disputatious tract, has come to the fore: compare libelle , from the Latin libellus , denoting a "little book". Pamphlets functioned in place of magazine articles in the pre-magazine era, which ended in

310-510: A certain enthusiasm about books and their favourite books that many people don't, so that the voting population is skewed." In addition, people were allowed to vote repeatedly, once per day, making the poll a measure of how much effort people would put into promoting their favorite books. Others have been more direct in their descriptions of the results; librarian Robert Teeter remarks that the ballot boxes were "stuffed by cultists". Paperback A paperback ( softcover , softback ) book

372-410: A collection of reprinted material. Graphic novels may also be printed in trade paperback form. Publishers sometimes release popular collections first in a hardback form, followed by a trade paperback months later. Examples include Marvel Comics ' Secret War and DC Comics ' Watchmen . Japanese manga , when they are collected into volumes, are published in the tankōbon format, approximately

434-409: A few pages that are folded in half and saddle stapled at the crease to make a simple book. For the "International Standardization of Statistics Relating to Book Production and Periodicals", UNESCO defines a pamphlet as "a non- periodical printed publication of at least 5 but not more than 48 pages, exclusive of the cover pages, published in a particular country and made available to the public" and

496-410: A few years of publishing undistinguished novels, focused on the romance genre and became one of the world's largest publishers. At first, paperbacks consisted entirely of reprints, but in 1950, Fawcett Publications ' Gold Medal Books began publishing original fiction in mass–market paperback. It was revolutionary. The term paperback original applies to paperback original publications of fiction. It

558-433: A fraction of the historical cost of a book, and were of a smaller format, 110 mm × 178 mm ( 4 + 3 ⁄ 8  in × 7 in), aimed at the railway traveller. The Routledge's Railway Library series of paperbacks remained in print until 1898, and offered the traveling public 1,277 unique titles. The Continental market also supported examples of cheap paper-bound books: Bernhard Tauchnitz started

620-618: A line of Fawcett paperbacks, and he felt original works would not be a violation of the contract. To challenge the contract, Fawcett published two anthologies— The Best of True Magazine and What Today's Woman Should Know About Marriage and Sex —reprinting material from Fawcett magazines not previously published in books. After these books were successfully published, Fawcett announced in December 1949 that in February 1950 it would publish "original fiction including westerns and mysteries at 25 cents in

682-408: A medium-sized paperback of 129 mm × 198 mm ( 5 + 1 ⁄ 8  in ×  7 + 3 ⁄ 4  in). This size has been used to distinguish literary novels from genre fiction . In the U.S., books of this size are thought of as smaller trade paperbacks (see below). A trade paperback (also called trade paper edition and trade ) is a higher-quality paperback book. If it

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744-536: A network of railways. These innovations enabled the likes of Simms and McIntyre of Belfast, Routledge & Sons (founded in 1836) and Ward & Lock (founded in 1854) to mass-produce cheap uniform yellowback or paperback editions of existing works, and distribute and sell them across the British Isles , principally via the ubiquitous W. H. Smith & Sons newsagent found at most urban British railway stations. These paper bound volumes were offered for sale at

806-448: A paperback copy of Four Tragedies of Shakespeare . "Sometimes one can find Shakespeare on these shelves among the many lurid novels of juvenile delinquents," he comments. In 1945, Bantam Books was formed by Walter B. Pitkin Jr. , Sidney B. Kramer, and husband and wife Ian and Betty Ballantine as a mass-market paperback publisher. The fifth major 1940s publisher of mass-market paperbacks

868-471: A pocket-sized format" in a series called Gold Medal Books. Publishers Weekly reported in May 1950 that Fawcett books were "similar in appearance and cover allure to many of the paperback reprints, but the story material [was] original and not reprinted from regular editions." It also said the authors would be paid a $ 2,000 advance with a guaranteed first printing of 200,000 copies. That same month Fawcett released

930-426: A print run of about 10,000 copies each were: This list includes seven novels, the most recent being six year old ( Lost Horizons , 1933), two classics (Shakespeare and Wuthering Heights , both out of copyright), one mystery novel, one book of poetry ( Enough Rope ), and one self-help book. The success of Pocket Books led to others entering the market. In 1941, American News Company , a magazine distributor, bought

992-409: A reprint and one original, with two covers and two title pages. In 1952, husband and wife publishers Ian and Betty Ballantine left Bantam Books and founded their own publishing house, Ballantine Books , to publish paperbacks simultaneously with their publication in hardcover by traditional publishers. Their first book, Cameron Hawley 's Executive Suite , published January 1, 1952 at 35 cents in

1054-466: A selection based on its stocklist. A. S. Byatt , the well-known English novelist who was on the board, called the list "typically American". The list was compiled via approval voting , by sending each board member a list of 440 pre-selected books from the Modern Library catalogue and asking each member to place a check beside novels they wished to choose. Then the works with the most votes were ranked

1116-477: A smaller profit per unit. First editions of many modern books, especially genre fiction , are issued in paperback. Best-selling books, on the other hand, may maintain sales in hardcover for an extended period to reap the greater profits that the hardcovers provide. The early 19th century saw numerous improvements in the printing, publishing and book-distribution processes, with the introduction of steam-powered printing presses, pulp mills, automatic type setting, and

1178-672: A twelfth-century amatory comic poem with an old flavor , Pamphilus, seu de Amore ("Pamphilus: or, Concerning Love"), written in Latin . Pamphilus's name is derived from the Greek name Πάμφιλος , meaning "beloved of all". The poem was popular and widely copied and circulated on its own, forming a slim codex . The earliest appearance of the word is in The Philobiblon (1344) of Richard de Bury , who speaks of " panfletos exiguos " {" little pamphlets "} (ch. viii.). Its modern connotations of

1240-464: A very long list of pocket editions, James Hilton 's Lost Horizon is often cited as the first American paperback book. However, the first mass-market, pocket-sized, paperback book printed in the U.S. was an edition of Pearl Buck 's The Good Earth , produced by Pocket Books as a proof-of-concept in late 1938, and sold in New York City. The first ten Pocket Book titles published in May 1939 with

1302-444: A wide readership of men and women serving in the military or employed as shift workers; paperbacks were cheap, readily available, and easily posted and carried. Furthermore, people found that restrictions on travel gave them time to read more paperbacks. Four-color printing (invented in 1906 ) and lamination (invented in 1936 ) developed for military maps made the paperback cover eye catching and kept ink from running as people handled

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1364-410: Is a historical term for someone who produces or distributes pamphlets, especially for a political cause. Due to their ephemeral nature and to the wide array of political and religious perspectives given voice by the format's ease of production, pamphlets are prized by many book collectors . Substantial accumulations have been amassed and transferred to ownership of academic research libraries around

1426-402: Is a softcover edition of a previous hardcover edition and is published by the same house as the hardcover, the text pages are normally identical with those of the hardcover edition, and the book is almost the same size as the hardcover edition. The pagination is the same, so that references to the text will be unchanged: this is particularly important for reviewers and scholars. The only difference

1488-401: Is not expected to be a major seller and the publisher wishes to release the book without a large investment. Examples include many novels and newer editions or reprintings of older books. Because paperbacks tend to have smaller profit margins , many publishers try to balance the profit to be made by selling fewer hardcovers against the potential profit to be made by selling more paperbacks with

1550-434: Is not usually applied to original non–fiction publications, although paperback publishers also began issuing original non–fiction titles. Fawcett, an independent newsstand distributor, in 1945, negotiated a contract with New American Library to distribute its Mentor and Signet titles. That contract prohibited Fawcett from becoming a competitor by publishing its own paperback reprints. Roscoe Kent Fawcett wanted to establish

1612-468: Is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples . In contrast, hardback (hardcover) books are bound with cardboard covered with cloth, leather, paper, or plastic. Inexpensive books bound in paper have existed since at least the 19th century in such forms as pamphlets , yellowbacks , dime novels , and airport novels . Modern paperbacks can be differentiated from one another by size. In

1674-451: Is particularly true of first novels by new authors. The mass-market paperbacks sold in airport newsstands have given rise to the vaguely defined literary genre of the " airport novel ", bought by travelers to read while they sit and wait. Mass-market paperbacks also have offered collections of comic strips and magazine cartoon series, such as Ernie Bushmiller 's Nancy and Chon Day 's Brother Sebastian . The term B-format indicates

1736-472: Is the soft binding; the paper is usually of higher quality than that of a mass-market paperback, often being acid-free paper . In the United States, the term trade paperback also encompasses the medium-sized paperbacks described as B-format, above. British trade paperbacks are 135 mm × 216 mm ( 5 + 3 ⁄ 8  in ×  8 + 1 ⁄ 2  in). Trade paperbacks did not enter

1798-458: The Penguin Books imprint. They adopted many of Albatross's innovations, including a conspicuous logo, using only type on the cover, and color-coded covers for different genres. The first book on Penguin's 1935 list was André Maurois ' Ariel . Lane intended to produce inexpensive books. He purchased paperback rights from publishers, ordered large print runs (such as 20,000 copies—large for

1860-438: The 1940s. The books measured 6.5" by 4.25" (16.5 cm by 10.8 cm), had full-color covers, and cost 25 cents. Eventually in the 1950s the height increased by 0.5" (1.4 cm) to 7" (18 cm). The width remained the same because wire display racks used in many locations could not hold wider books. With the larger size came a higher price, first 35 cents and then 50 cents. Because of its number-one position in what became

1922-740: The 7" height simultaneously with Houghton Mifflin 's $ 3.00 hardcover edition, was a success for both publishers. Of their next nine novels, two were published simultaneously by Houghton Mifflin and one by Farrar, Straus & Young and six were stand-alone originals. In 1953, Dell announced its line of originals, Dell First Editions, and published its first novels by Walt Grove, Frederic Brown , and Charles Einstein . Genre categories began to emerge, and mass-market book covers reflected those categories. Mass-market paperbacks influenced slick and pulp magazines . The market for cheap magazines diminished when buyers began to buy cheap books instead. Authors also found themselves abandoning magazines and writing for

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1984-465: The American market until around 1960. Unlike mass-market paperbacks they are distributed by their original hard-cover publishers directly to book stores, not through magazine distributors to other retailers. Trade paperbacks are often used to reprint several issues of a comic series in one volume, usually an important storyline or the entire series, and the name trade paperback has become synonymous with

2046-580: The Canadian mass-market book trade in the early 1960s, with its "Canadian best seller library" series, at a time when Canadian literary culture was beginning to be popularized, and a call for a Canadian author identity was discussed by the Canadian people. The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of 110 mm × 178 mm ( 4 + 3 ⁄ 8  in × 7 in), in

2108-510: The Collection of British and American Authors in 1841. These inexpensive, paperbound editions, a direct precursor to mass-market paperbacks, eventually ran to over 5,000 volumes. Reclam published Shakespeare in this format from October 1857 and went on to pioneer the mass market paperbound Universal-Bibliothek series from 10 November 1867. The German publisher Albatross Books revised the 20th-century mass-market paperback format in 1931, but

2170-399: The Modern Library and stimulating sales of novels the group publishes. Both lists have incurred criticism. Their ranking system concerned many professional scholars and critics. The board members themselves, who did not create the rankings and were unaware of it until the list was published, expressed disappointment and puzzlement. There were also hypotheses that the Modern Library merely made

2232-464: The North American market. To reach an even broader market than Lane, he used distributors of newspapers and magazines to distribute his books because they had a lengthy history of being aimed (in format and distribution) at mass audiences. Pocket Books were not available in book stores because they did not carry magazines. Pocket Books established the format for all subsequent paperback publishers in

2294-662: The United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-market paperbacks usually are printed on cheap paper. They are commonly released after the hardback edition and often sold not only at bookstores, but also where books are not the main business, such as at airports , drugstores , and supermarkets. In 1982, romance novels accounted for at least 25% of all paperback sales. In 2013, 51% of paperback sales were romance. Many titles, especially in genre fiction, have their first editions in paperback and are never published in hardcover; this

2356-736: The United States, Robert de Graaf created the Pocket Books label in 1939, partnering with Simon & Schuster to issue a similar line of reprints. Because at first Pocket Books was the only publisher of paperbacks, the term "pocket book" became synonymous with paperback in English-speaking North America. (In France, the term livre de poche , which translates as "pocket book", was used and is still in use today.) De Graaf, like Lane, negotiated paperback rights from other publishers, and produced many runs. His practices contrasted with those of Lane by his adoption of illustrated covers aimed at

2418-454: The United States, in every local grocery store, drug store, dime store , and bus and train station, displaying everything from best sellers and mysteries and westerns to classics and Shakespeare. In 1955, in William Inge 's Broadway play Bus Stop , it did not seem unbelievable that a long-distance bus traveller stranded by a snowstorm in an out-of-the-way cafe walks to a shelf and picks up

2480-404: The United States, there are "mass-market paperbacks" and larger, more durable "trade paperbacks". In the United Kingdom, there are A-format, B-format, and the largest C-format sizes. Paperback editions of books are issued when a publisher decides to release a book in a low-cost format. Lower-quality paper, glued (rather than stapled or sewn) bindings, and the lack of a hard cover may contribute to

2542-482: The approach of World War II cut the experiment short. Albatross's innovations included a standardized size, use of new sans-serif fonts, use of logo and type on the cover without an illustration, and color-coding the covers by genre. In 1935, British publisher Allen Lane , investing his own capital, initiated the paperback revolution in the English-language book market by releasing ten reprint titles to launch

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2604-399: The book. A revolving metal rack (invented in 1906), designed to display a wide variety of paperbacks in a small space, found its way into drugstores , dimestores , and markets. During World War II, the U.S. military distributed some 122 million " Armed Services Editions " paperback novels to the troops. After the war, the former servicemembers' familiarity with paperbacks helped popularize

2666-463: The editors created a list they called the " Modern Library List of Best 20th-Century Novels ", numbering 100 titles selected from books published by Modern Library and its Random House affiliates. They also conducted an internet poll of public opinion, then produced a readers' list. (The lists were actually restricted to works in English, but titles of the lists do not represent this, and little attention

2728-506: The first four Gold Medal books, original novels by W. R. Burnett , Sax Rohmer , Richard Himmel, and John Flagg - one western and three mysteries/adventure novels. Fawcett's action led to immediate controversy, with an executive Vice president of Pocket Books attacking the whole idea, a literary agent reporting that one hardcover publisher threatened to boycott his agency if he dealt with mass market publishers, and Doubleday 's LeBaron R. Barker claiming that paperback originals could "undermine

2790-441: The format. Two new developments changed the nature of the mass-market paperback business. One was the decision by publishers to publish more recent best selling books than the older books originally published by Pocket Book. They sought reprint rights on new books and soon found themselves in competition for the biggest sellers, leading to bidding against each other for the rights and costing them more money. The second development

2852-554: The highest, and ties were decided arbitrarily by Random House publishers. This explains surprising results like the No. 5 placement of Brave New World (1932), which most of the judges agreed belonged somewhere on the list, but much lower than the very top. David Ebershoff , the Modern Library division's publishing director, stated in a follow-up "the people who were drawn to go to the Modern Library Web site and compelled to vote have

2914-405: The impermanence of paperbacks by telling readers if you "enjoyed it so much you may wish to own it in a more permanent edition", they could return the 25 cent book to Pocket Books with an additional 70 cents and it would send them a copy of the 95 cent Modern Library edition "substantially bound in durable cloth." Since the mid-20th century, paperbacks can also be the preferred medium when a book

2976-666: The kind of boy-meets-girl story that can be illustrated by a ripe cheesecake jacket [cover]". The next year Dell Publishing , which was founded in 1921 by George T. Delacorte Jr. to publish pulp magazines , joined with Western Publishing to publish Dell Books . Like Avon, Dell followed the basic format established by Pocket Books. But within that format, "Dell achieved more variety than any of its early competitors [with its] . . . instantly identifiable format of vibrant airbrushed covers for its predominantly genre fiction", specialized logos and special features like maps and lists of characters. World War II brought both new technology and

3038-458: The lower cost of paperbacks. In the early days of modern paperbacks, the 1930s and 1940s, they were sold as a cheaper, less permanent, and more convenient alternative to traditional hardcover books, as the name of the first American paperback publisher, Pocket Books, indicates. In addition, the Pocket Books edition of Wuthering Heights , one of the first ten books it published in 1939, emphasized

3100-454: The market - Lion Books and Pyramid Books (both 1949), Fawcett Gold Medal Books (1950), Ace Books and Ballantine Books (both 1952), and Berkley Books (1955). U.S. paperbacks quickly entered the Canadian market. Canadian mass-market paperback initiatives in the 1940s included White Circle Books, a subsidiary of Collins (UK.); it was fairly successful but was soon outstripped by the success of Harlequin which began in 1949 and, after

3162-722: The mid-nineteenth century. There were hundreds of them in the United States alone. They were a primary means of communication for people interested in political and religious issues, such as slavery . Pamphlets never looked at both sides of a question; most were avowedly partisan , trying not just to inform but to convince the reader. Pamphlets can contain anything from information on kitchen appliances to medical information and religious treatises. Pamphlets are very important in marketing because they are cheap to produce and can be distributed easily to customers. Pamphlets have also long been an important tool of political protest and political campaigning for similar reasons. A pamphleteer

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3224-410: The occasion of the Modern Library's seventy-fifth anniversary, Random House embarked on an ambitious project to refurbish the series. We revived the torchbearer emblem that Cerf and Klopfer commissioned in 1925 from Lucian Bernhard . The Promethean bearer of enlightenment (known informally around the old Modern Library offices as the "dame running away from Bennett Cerf") was redesigned several times over

3286-415: The paperback market. The leading paperback publishers often hired experienced pulp magazine cover artists, including Rudolph Belarski and Earle K. Bergey , who helped create the look and feel of paperbacks and set an appealing visual standard that continues to this day. Scores of well-known authors were published in paperback, including Arthur Miller and John Steinbeck . McClelland and Stewart entered

3348-408: The size of a trade-sized book. The most common tankōbon sizes are Japanese B6 (128 × 182 mm) and ISO A5 (148 × 210 mm). Pamphlet A pamphlet is an unbound book (that is, without a hard cover or binding ). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of

3410-467: The time) to keep unit prices low, and looked to non-traditional book-selling retail locations. Booksellers were initially reluctant to buy his books, but when Woolworths placed a large order, the books sold extremely well. After that initial success, booksellers showed more willingness to stock paperbacks, and the name "Penguin" became closely associated with the word "paperback" in Great Britain. In

3472-460: The whole structure of publishing." Sales soared, prompting Gold Medal editorial director Ralph Daigh to comment later, "In the past six months we have produced 9,020,645 books, and people seem to like them very well." In 1950 Gold Medal published 35 titles, in 1952, 66. Other paperback publishers saw Gold Medal's success and began to emulate it. Publishers Weekly reported in May 1952 that Avon had included three originals in its April releases and

3534-685: The world. Particularly comprehensive collections of American political pamphlets are housed at New York Public Library , the Tamiment Library of New York University , and the Jo Labadie collection at the University of Michigan . The pamphlet has been widely adopted in commerce, particularly as a format for marketing communications. There are numerous purposes for pamphlets, such as product descriptions or instructions, corporate information, events promotions or tourism guides and they are often used in

3596-469: The years, most notably by Rockwell Kent . In 1998, novelist David Ebershoff became the Modern Library's new Publishing Director. Ebershoff managed the imprint until 2005, when he resigned to concentrate on his own writing and to become editor-at-large at Random House. At its onset the Modern Library identified itself as "The Modern Library of the World's Best Books". In keeping with that brand identity, in 1998

3658-626: Was New American Library . Originally Penguin USA, it became a separate publisher in 1948 as the New American Library of World Literature when it separated from Penguin and Victor Weybright and Kurt Enoch took over. Its original focus was classics and scholarly works as well as popular and pulp fiction. Eventually it shortened its name to New American Library and published books in the Mentor and Signet lines. New paperback publishers continued to enter

3720-434: Was paid to that fact in publicity for the lists.) The "top ten" of the editors' list is shown here —and the two "100 Best Novels" lists are linked below. According to a New York Times article about the list, executives at Random House said they hoped that as the century drew to a close their list would encourage public debate about the greatest works of fiction of the last hundred years, thus both increasing awareness of

3782-456: Was seeking more. It added that Dell was " 'thinking about' some systematic programs of original publishing," Lion Books had "a definite original publishing program in the works", and that Graphic had begun publishing originals about a year earlier. Bantam, Pocket Books, and New American Library said they were not going to publish originals. Also in 1952, Ace began publishing Ace Double Novel Books, two books printed in one volume for 35 cents, one

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3844-475: Was the spinner rack , a metal pole with a four-sided wire frame designed to vertically hold rows of racks of paperback books. Retail store owners no longer had to devote feet of valuable counter space to low-profit paperbacks. Dozens of paperbacks could be displayed vertically in five or six square feet of floor space. (Similar racks were available for magazines and comic books.) By the late 1940s, paperback spinner racks were ubiquitous in large and small towns across

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