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49-494: The re-built team participated in a part-season from June. Ten Kate had the official backing of Honda for 18 years until late 2018, being their presence in both World Superbikes and World Supersport series, with reports of Honda's sudden withdrawal causing team bankruptcy. Ten Kate raced a team as the Red Bull Honda World Superbike Team , a squad sponsored by Red Bull , using Honda superbike motorcycles in

98-416: A buffer solution of carbonated water , sodium bicarbonate and magnesium carbonate (substituted in some flavours with a trisodium citrate / citric acid buffer, each solution providing electrolytes ). To produce Red Bull Sugarfree, sucrose and glucose have been replaced by artificial sweeteners acesulfame K and aspartame or sucralose . The caffeine content of a single 250 ml can of Red Bull

147-1076: A krating (known in English as a gaur ) is a large species of wild bovine native to the Indian subcontinent . Red Bull and Kraeting Daeng use the same red bull on yellow sun logo while continuing to market their drinks separately in the Thai and Western markets. In 1976, Chaleo Yoovidhya introduced a drink called Krating Daeng in Thailand, which means "red gaur " in English. It was popular among Thai truck drivers and labourers. While working for German manufacturer Blendax (later acquired by Procter & Gamble ) in 1982, Dietrich Mateschitz travelled to Thailand and met Chaleo, owner of T.C. Pharmaceutical. During his visit, Mateschitz discovered that Krating Daeng helped cure his jet lag . In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into an international brand. Each partner invested US$ 500,000 of savings to fund

196-503: A can of Krating Daeng and claimed it cured his jet lag . Mateschitz sought to create a partnership with Yoovidhya and formulated a product that would suit the tastes of Westerners, such as by carbonating the drink. In 1984, the two founded Red Bull GmbH in Fuschl am See , Salzburg , Austria. When branding their new product, Mateschitz referenced Krating Daeng's name: in Thai , daeng means red, and

245-472: A different sugar-free formulation designed to taste more like the original flavour. In 2009, Red Bull unveiled a highly concentrated variant of its drink called Red Bull Energy Shot , supplied in 2 oz (60 ml) cans. The company began expanding its flavour offerings in 2013 with the launch of Red Bull Editions . Initially available in cranberry, lime, and blueberry, the Editions line has expanded to include

294-504: A minority ownership in Leeds United and became their principal shirt sponsor. Current and former Red Bull events include ACF Nationals (2009), Air Race World Championship (2003–2019), Argentine motorcycle Grand Prix , Art of Motion , BC One , Big Wave Africa , Cape Fear, Cliff Diving World Series , Crashed Ice , Dolomitenmann , Drifting World Championship , Flugtag , Frozen Rush , Indianapolis motorcycle Grand Prix , King of

343-526: A new version of Red Bull Simply Cola. Authorities in France, Denmark, and Norway initially did not permit the sale of Red Bull. However, as of 2021 , it is on sale in all 27 member states of the European Union and in 171 countries around the world. The French food safety agency was concerned about taurine ; a Red Bull drink that did not contain taurine was introduced. The French refusal of market approval

392-476: A privateer entry with no support from Honda who had withdrawn its support from the Superbike World Championship , Chris Vermeulen finished fourth in the championship with four wins and was in contention for the title until the final round of the season. The team expanded into a two motorcycles operation in 2005 with Karl Muggeridge joining Chris Vermeulen. Vermeulen managed 6 wins and finished

441-510: A prototype racing car, the Red Bull X2010 , for the video game Gran Turismo 5 . In 2022, Red Bull announced a full-on production of a hypercar called RB17, also designed by Newey. Red Bull Arts is an art fellowship program launched by Red Bull in 2013 under the name Red Bull House of Arts. The program has multiple locations, including Detroit, Michigan; São Paulo, Brazil; and formerly New York City. The program typically consists of

490-567: A single nondescript flavour sold in a tall and slim silver and blue can, called Red Bull Energy Drink , the drink added numerous variants over time. Its slogan, "Red Bull Gives You Wings", is considered one of the most popular and memorable advertising slogans in the world. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series , Red Bull Air Race , Red Bull Crashed Ice and standout stunts such as

539-510: A team of 28 - including technicians, administrative staff and four riders - to contest the World Superbike and Supersport champ: With four engine builders, we are always looking to increase the performance of the motors. But there is a lot more to it than that. I would much rather have five horsepower less in a good chassis than five horsepower more that cannot be used. For that reason we have brought data-logging and suspension specialists into

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588-423: A third motorcycle under the banner of Hannspree Ten Kate Honda Jr. Kenan Sofuoğlu and 2001 Supersport World Champion Andrew Pitt ride for the team in the 2009 Supersport World Championship. Honda has announced its plans for the 2013 World Superbike and World Supersport championships, which include a new four-rider line-up, a comprehensive technical development and testing programme and a new title sponsor. In

637-699: A three-month period during which six to eight participants create new artwork to be displayed at a final exhibition. During the fellowship, artists receive unlimited access to the galleries and a stipend for art supplies. Some of the artwork has been used in Red Bull advertising campaigns. Red Bull has used sports sponsorships as an advertising vehicle for most of its existence. The company first started sponsoring athletes in 1989, initially focusing on Formula One racing and extreme sports such as windsurfing and hang gliding , and later growing to include more mainstream sports such as basketball and soccer. As of 2016,

686-400: A variety of flavours, including some available only during specific seasons or in certain regions: Red Bull released a cola drink, called Simply Cola , in 2008. A new version of the cola was released in 2019, as part of Red Bull's Organics line. In 2018, the company launched Organics by Red Bull , a line of organic sodas with four flavours; bitter lemon, ginger ale, tonic water, and

735-755: Is 51 percent controlled by the Yoovidhya family who, for technical reasons, own the trademark in Europe and the US. Claims about the drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in 2001 in response to complaints recorded as early as 1997. Depending on the country, Red Bull contains different amounts of caffeine , taurine , B vitamins ( B2 , B3 , B5 , B6 , and B12 ), glucuronolactone and simple sugars ( sucrose and glucose ) in

784-469: Is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH . With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi . Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12 billion in 2023. Originally available only in

833-558: Is approximately 40–80 mg / 250 ml (15–32 mg / 100 ml). The caffeine level in Red Bull varies depending on the country, as some countries have legal restrictions on how much caffeine is allowed in drinks. As is the case with other caffeinated beverages, Red Bull drinkers may experience adverse effects as a result of overuse. Excessive consumption may induce mild to moderate euphoria primarily caused by stimulant properties of caffeine and may also induce agitation, anxiety, irritability and insomnia. Over

882-634: Is named) released in January 2009. In late November 2009, Red Bull produced two new spaces, the Red Bull Illume space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day. In January 2012, Red Bull released its first personal space called the "Red Bull House of Skate" featuring an indoor skate park. In 2010, the company enlisted engineer Adrian Newey to design

931-755: The 1996 Atlanta Olympics in the single scull race and BASE jumpers Frank "Gambler" Gambalie, Miles Dashier, and Shane McConkey . In the 2010s, Red Bull began expanding its athlete base to include athletes from more mainstream sports, including Austrian tennis player Dominic Thiem , Brazilian skateboarder Letícia Bufoni , American skier Lindsey Vonn , and American Major League Baseball player Kris Bryant . The company also started sponsoring video game players and esports athletes, including American Fortnite player Richard "Ninja" Blevins , Spanish League of Legends player Enrique Cedeño "xPeke" Martinez , and Swedish Super Smash Bros. player William "Leffen" Hjelte . The first team sponsored by Red Bull

980-489: The Stratos space diving project . In addition to sport series, its marketing includes multiple sports team ownerships; celebrity endorsements ; and music, through its Red Bull Records label. Red Bull was derived from a similar drink called Krating Daeng which originated in Thailand and was introduced by the pharmacist Chaleo Yoovidhya . While doing business in Thailand, Austrian entrepreneur Dietrich Mateschitz purchased

1029-486: The championship in the final race of the season by a margin of 2 points. Rolfo finished 8th overall. For 2008 the team continues to use Honda motorcycles, CBR1000RR in Superbikes, and CBR600RR for Supersport. With James Toseland moving to MotoGP, former MotoGP rider Carlos Checa and 2 times British Superbike Champion Ryuichi Kiyonari join the team, while 2007 Supersport World Champion Kenan Sofuoğlu will ride

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1078-633: The 2011 Superstock 1000 championship and has spent the 2012 season competing in the World Superbike series with a best result of eighth last time out at the Nurburgring in Germany. Michael van der Mark. the 19-year-old from Gouda in the Netherlands began his career racing in the Dutch 125cc Junior Cup and has spent the last five years on Honda machinery. * Season still in progress. Red Bull Red Bull

1127-723: The Air , King of the Rock Tournament , Last Man Standing , MotoGP Rookies Cup , Motorcycle Grand Prix of the Americas , New Year No Limits , Paper Wings , Rampage , Red Bull 400 , Red Bull Joyride , Road Rage , Romaniacs Hard Enduro Rallye , Soapbox Race , Spanish motorcycle Grand Prix , Stratos , Street Freestyle World Champions (2019), Trolley Grand Prix , Unleashed (2015), Wings for Life World Run , X-Alps , Xcbusa , Hardline , and X-Fighters . 2006 Superbike World Championship Too Many Requests If you report this error to

1176-589: The Pata Honda World Superbike and Pata Honda World Supersport teams. Both groups will once again be run by the Netherlands-based Ten Kate organisation. For Jonathan Rea, 2013 will mark a fifth year on Honda's CBR1000RR Fireblade and his sixth season of racing with Ten Kate. The 25-year-old has enjoyed a spectacular and busy 2012, combining his World Superbike duties – including wins at Assen and Donington Park – with getting married and winning

1225-524: The Red Bull "EmSee Battle Rap championships"). It hosts events such as art shows and the " Red Bull Flugtag " (German for "flight day" or "flying day"). Red Bull owns football teams, with clubs in Austria, Germany, the United States, and Brazil featuring the Red Bull trademark in their names. In Germany, RB Leipzig nominally refers to lawn ball to avoid corporate sponsorship restrictions. By associating

1274-484: The Superbike World Championship. Gerrit ten Kate was a full-time motocross rider, who like many undertook his own mechanics. After semi-retirement from his own career, he guided his nephew Ronald ten Kate through regional motocross series to fourth place in the Dutch national championship. Having founded a workshop undertaking mechanics for other riders during his career, it was noticed that Ronald's bike

1323-672: The Suzuka 8-hour race. More recently, Northern Irishman Rea has replaced the injured Casey Stoner in the Repsol Honda MotoGP team, riding back-to-back Grands Prix with the final three rounds of World Superbike. Haslam, 29, returns to Honda's CBR machinery after a three-year absence to continue a strong family link to the Japanese manufacturer. It was begun by his father, Ron, who won Formula 1 world championships and raced with Honda in 500cc Grands Prix. With his own 250cc and 500cc GP experience,

1372-776: The Swiss Formula One team Sauber and in 1999 started sponsoring the Flying Bulls , a Czech aerobatics team. In the 2000s, the company expanded its sporting team ownership to include several soccer teams, including the Austrian Bundesliga team SV Austria Salzburg (rebranded as Red Bull Salzburg ), the Major League Soccer team the New York MetroStars (rebranded as the New York Red Bulls ) in 2006, and

1421-552: The United States. It entered Germany and the UK in 1994, the United States (via California) in 1996, the Middle East in 2000 and the Philippines in 2012. In 2008, Forbes magazine listed both Chaleo and Mateschitz as the 250th richest people in the world with an estimated net worth of US$ 4 billion. Red Bull GmbH is headquartered in Fuschl am See , an Austrian village of about 1,500 inhabitants near Salzburg . The company

1470-555: The World Superbike championship, current rider Jonathan Rea has signed with the team once more and will team-up with fellow Briton Leon Haslam on the Honda CBR1000RR Fireblade. In the World Supersport championship, Italian Lorenzo Zanetti will ride Honda's CBR600RR alongside Michael van der Mark from the Netherlands. Italian snack manufacturer Pata is the new title sponsor of the reinvigorated squad which will be known as

1519-440: The championship runner-up while Muggeridge had a poorer season and finished 11th. Chris Vermeulen moved to MotoGP in 2006 and was replaced by 2004 Superbike World Champion James Toseland . Toseland finished the season runner-up with 3 race wins, while teammate Karl Muggeridge once again had a poorer season finishing 12th. In 2007 James Toseland was joined in the team by Roberto Rolfo . Toseland got 8 race wins and won

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1568-695: The collaboration of Johannes Kastner, the owner of German-based agency Kastner & Partners. Red Bull's international marketing campaign is largely linked to extreme sports . These range from motorcycle racing , such as MotoGP , Dakar Rally , motorcycle speedway , mountain biking , aerobatics , BMX , motocross , windsurfing , snowboarding , skateboarding , kayaking , rowing , wakeboarding , cliff-diving, BASE jumping, parkour , surfing , skating, freestyle motocross, rallycross , Formula 1 motor racing and NASCAR racing to breakdancing . Red Bull uses music and video games , and has enlisted celebrities, such as Eminem (sponsoring

1617-533: The company claiming breach of express warranty and unjust enrichment, saying that Red Bull falsely asserted performance-enhancing benefits from the drink's ingredients that were unsubstantiated by scientific studies. On 1 May 2015, the Court approved the settlement, giving customers who had submitted claims the opportunity to receive a US$ 10 cash reimbursement or US$ 15 in Red Bull products within 150 days of affirmance on any appeal. Contrary to reports from some news outlets,

1666-408: The company sponsored more than 750 individual athletes and more than a dozen teams in various disciplines, including motorsports , soccer and esports . Austrian Formula One driver Gerhard Berger was the first athlete to be sponsored by Red Bull in 1989. Many of the company's early sponsorships were in lesser-known or extreme sports, including Olympic rower Xeno Müller , who won a gold medal at

1715-465: The company. Yoovidhya and Mateschitz each held a 49 percent share of the new company. They gave the remaining two percent to Yoovidhya's son, Chalerm , but it was agreed that Mateschitz would run the company. The product was first launched in Austria on 1 April 1987. In Thailand, energy drinks are most popular with blue-collar workers . Red Bull re-positioned the drink as a trendy, upscale drink, first introducing it at Austrian ski resorts . Pricing

1764-518: The drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. The energy drink has created a market for over 150 related types of products. In the PlayStation 3 's social gaming platform, PlayStation Home , Red Bull developed its own in-game island , specifically advertising its energy drink and the Red Bull Air Race event (for which the space

1813-622: The fifth-tier German team SSV Markranstadt (rebranded as RasenBallsport Leipzig ) in 2009, which the company sought to move to the top of the German Bundesliga . RB Leipzig has been divisive and the subject of protests by some fans but has also experienced rapid success, climbing through the German soccer divisions to get a place in the top-flight German Bundesliga and earning berths in the UEFA Champions League in 2017–2018 and 2019–2020,

1862-614: The latter trip ending with a semi-final loss to Paris St. Germain . The company also sponsors the Los Angeles Clippers NBA team and Red Bull 3X, a series of men's and women's 3x3 basketball tournaments. In the 2010s, Red Bull began sponsoring gamers and esports organizations, including OG , G2 Esports and Cloud9 , and founded the Red Bulls League of Legends team. In 2021, Red Bull sponsored Hoang Anh Gia Lai from V.League 1 . In May 2024, Red Bull bought

1911-458: The plaintiffs had not alleged that the drink did not give consumers actual wings. Since 1992, Red Bull is known for making a series of animated commercials under the slogan "Red Bull gives you wings", featuring squint-eyed large-nosed characters who grow a pair of wings after drinking the product. To this day, the campaign has been broadcast in over 170 countries worldwide. The commercials were directed by artists Tibor Hernádi and Horst Sambo with

1960-474: The showroom looking for help, so Gerrit fixed it. Van Beek got a wildcard entry in the European Superstock round at Hockenheim , where he found he had the fastest bike. As a result, from 1994 Ten Kate entered road racing maintenance. From 1995, the team entered its own team in regional Dutch road racing. Managed by Ronald ten Kate, each season Ten Kate Racing has increased in scope and size, and now takes

2009-598: The team over the past few years to help us develop the whole package. The team first entered the Supersport World Championship full-time in 2001 , using Honda CBR600F4i motorcycles. In 2002 Ten Kate rider Fabien Foret won the championship , Honda's first in Supersport. The team went on to win all of the last six Supersport World Championships using the Honda CBR600RR . In 2003 Chris Vermeulen won

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2058-468: The title, followed by Karl Muggeridge in 2004 , Sébastien Charpentier in 2005 , who retained his title in 2006 , the first rider ever to do so, and Kenan Sofuoğlu who won the championship in 2007 . Also in 2008 Ten Kate wins with Andrew Pitt. In 2004 the team also moved up to the Superbike World Championship using the Honda CBR1000RR and Chris Vermeulen as its single rider. Despite being

2107-428: The years, Red Bull has offered many variations of its drink, all based on the same formula but differing in taste and colour. Red Bull began offering variations on its drinks in 2003 with a sugar-free version of the drink with a different flavour from the original, called Red Bull Sugarfree . In 2012, Red Bull released Red Bull Total Zero , a variant with zero calories. In 2018, the company released Red Bull Zero ,

2156-537: The younger Haslam, from Derbyshire in the UK, has been racing in the World Superbike championship since 2009 and was runner-up in the 2010 series. He has amassed a total of 28 podium finishes, including three race wins. Lorenzo Zanetti is from Brescia in Italy and has been in the World Superbike paddock for three years, but began his career with Honda, winning the RS125 GP Cup in Italy in 2004. The 25-year-old finished third in

2205-427: Was ice hockey 's EC Salzburg during the 1987–88 season . Red Bull acquired the club outright in 2000. Since 2014, Salzburg has also hosted the company's joint ice hockey and soccer academy. Red Bull became the title sponsor of DEL team EHC München in 2012, and took full ownership the following year. It also financed the team's new arena , SAP Garden . In 1995, Red Bull sponsored its first motorsports team,

2254-586: Was a key differentiator, with Red Bull positioned as a premium drink and Krating Daeng as a lower cost item. In many countries, both drinks are available, dominating both ends of the price spectrum. The flavouring used for Red Bull is still produced in Bangkok and exported worldwide. During the 1990s, the product expanded into Hungary, Slovenia, Germany, the Czech republic, Croatia, the United Kingdom, Australia, and

2303-655: Was challenged by the European Commission, and partially upheld by the European Court of Justice in 2004. The French food safety agency relented in 2008, because it was unable to prove a definite health risk, taurine-related or not. In 2013, Red Bull told the Redwell Brewery, a Norfolk micro brewery , to change its name or face legal action, because it sounded too similar to Red Bull. The eight-man brewery in Norwich

2352-502: Was fast, which resulted in Gerrit expanding his workshop to the point where he was selling and maintaining 50/60 bikes per annum. In 1993, Gerrit gave up his own motocross activities to concentrate on developing his motorcycle dealership Ten Kate Motorcycles in Nieuwleusen , near Zwolle in the north of the Netherlands. Soon after foundation, local road racing rider Harry van Beek came to

2401-623: Was told its name could "confuse" customers and "tarnish" its trademark. The two companies reached a settlement permitting Redwell to continue using its name. In 2014, Red Bull entered into a US$ 13 million settlement to resolve two consumer class action lawsuits in the United States District Court for the Southern District of New York. Named as plaintiffs were Benjamin Careathers, David Wolf, and Miguel Almarez, who had sued

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