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27-550: Beginning in 2004, The Sport Compact Car and Superstreet magazine sponsored Super Lap Battle finals are typically held just before SEMA , which lands in November of each year. The event was held twice in its inaugural year and with the exception of non-finals events being held at other venues, the Super Lap Battle finals have since been run once a year on Buttonwillow's Clockwise 13-turn (CW13) configuration. Borrowing heavily from

54-672: A new commercial marketplace . Product demonstration enhances the quality of the sales presentation by providing a visual support. It is provided to be effective way to address the prospect 's specific product-related concerns. In-store demonstrations are usually performed at large retail locations, such as supermarkets, department or discount stores , or in shopping malls. The products that are promoted at in-store demonstrations may be food and beverages, food preparation equipment, housekeeping products, personal care items, or occasionally other types of goods. The samples that are distributed may either be in readymade packets pre-assembled for

81-630: A number of manufacturers due to lack of space. Over the next few years, the Show grew much larger and soon filled the Convention Center to capacity and was moved to Las Vegas in 1977. Las Vegas was chosen because it provided room for continued growth, dependable weather, big-name entertainment and a world-famous location. In 1977, SEMA's Awards Banquet (run by Sheldon Konblett) was held at the Sands Hotel and featured Norm Crosby. Sheldon Konblett also developed

108-605: A reputation as a place where business was expected and completed. As part of the ’70s SEMA Shows, one of the must-attend events was Doris Herbert's Drag News party, which was topped only by the SEMA Awards Banquet. In 1975, the featured entertainers for the Awards Banquet were April Stevens and Nino Tempo . In 1976 (the last SEMA Show to be held in Anaheim), the show was a sellout with 570 booths and, in fact, had to turn away

135-514: A staple of state fairs for many years. The first product demonstration in a format that would later be called an infomercial is attributed to a 1949 demonstration of the Vitamix blender. Many countries around the world do not place legal restrictions on outdoor product marketing and demonstrations. Salespeople set up temporary sites to demonstrate their wares in order to attract sales. A wide variety of products are demonstrated roadside throughout

162-625: Is held at the Las Vegas Convention Center . It is among the largest conventions held in Vegas. The 2013 SEMA Show drew about 60,000 buyers. The displays are segmented into 12 sections, and a New Products Showcase features nearly 2,000 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations , special events, networking opportunities and more. The first SEMA Show

189-449: Is required. On August 5, 2020, SEMA announced that its 2020 show would be cancelled for the first time in the show's history, due to the COVID-19 pandemic . The SEMA acronym originally stood for Speed Equipment Manufacturing Association . In 1970, government regulations became an issue and the name was changed to Specialty Equipment Market Association to improve the overall image of

216-689: The GT awards have been presented at the SEMA Auto Convention, and these include categories such as Best in Show , Best Hot Rod , and Best European Import . SEMA was also presented with the Grassroots Motorsports Editors' Choice Award in 2012. Since 1997, the SEMA Action Network (SAN) has been a grassroots network for the automotive hobby. The SEMA Action Network is a partnership between enthusiasts, vehicle clubs and members of

243-563: The China. Such products include frying pans, induction cookers , rubber gloves, vegetable peelers and slicers, stain removers, and knives. Though uncommon today, the street demonstration was ubiquitous in such places as the Boardwalk in Atlantic City. Included with a purchase, a video on a DVD disc may be provided demonstrating the product's use. Video product demonstrations can also be found on

270-576: The Chop-O-Matic, standing eight or 10 hours a day. I would do six demonstrations an hour. My vocal cords were so strained that I wouldn't want to talk to anybody when the day was over." The concept of the in-store demonstration started to boom in the 1980s. Door-to-door , and by-appointment salespeople demonstrate such products as Tupperware , encyclopedias, vacuums, and carpet stain removers. Prototypes are often demonstrated in trade shows, and are called " tech demos ". Product demonstrations have been

297-590: The Hyper Rev Super Battle held at Tsukuba Circuit in Japan, its prominence has been bolstered by numerous visiting world-class time attack teams. The most notable visiting team has arguably been the Japanese HKS team and their Mitsubishi Evolution "C230R", which made its way to Buttonwillow Raceway Park in 2007, lapping the course in 1 min 43.523 sec which was five seconds quicker than the previous record set by

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324-510: The Internet at the homepages of companies or on web hosting sites such as YouTube. One notable example is the viral video Will It Blend? demonstrating Blendtec blenders. Product demonstration videos have become increasingly important for the sale of music equipment. With the increase of online shopping , there are fewer opportunities to try a product prior to purchase. This has a particular problem for music equipment which, unlike other technology,

351-604: The Japanese Sun Auto "Cyber Evo" team in 2004. The HKS C230R record lap triggered an aggressive response by American competitors to regain the title. After nearly three years of progressive development and failed attempts at regaining the Super Lap Battle record from HKS, the lap time was finally bested by a substantial margin at the 2010 event by Sierra Sierra Enterprises' Mitsubishi Lancer Evolution and Factor X Motorsports Development's Acura NSX , muscling their way to lap times of 1:41.056 and 1:41.949 respectively. The event

378-612: The National Tire Dealers & Retreaters (NTDRA) trade show was combined with the SEMA Show. Affiliating the 77-year-old NTDRA trade show with the SEMA portion of AAIW provided benefits to both sides. In the same year, Goodyear sponsored the first SEMA-NTDRA “Racers’ Night Out” at the Las Vegas Motor Speedway. In 1998, the SEMA Show broke the 500,000-foot mark with 502,912 net square feet of rented space. Each year since then,

405-951: The SEMA Show Industry Awards Banquet. In 1990, the onsite registration fee was increased to $ 20. All exhibitors are eligible to submit an entry into the New Products Showcase at no cost. In 1992, the SEMA/AI Show and the Automotive Service Industry, Motor & Equipment Manufacturers Association and Automotive Parts & Accessories Association (ASIA/ MEMA /APAA Show—formerly the Big I/APAA Show) came together to form Automotive Aftermarket Industry Week (AAIW) in Las Vegas. The two shows together boasted in excess of 1.6 million square feet of exhibits. In 1997,

432-628: The SEMA events held annually during the first week of November is the SEMA Show at the Las Vegas Convention Center in Las Vegas , Nevada in conjunction with the Automotive Aftermarket Industry Week. As part of this event, SEMA and other automotive aftermarket trade groups make up one of the single largest events on the Las Vegas calendar. This auto show is not open to the public. Registration as media, manufacturer, buyer or exhibitor

459-530: The Show has set new records of some sort. It now occupies more than one million net square feet, draws more than 3,000 media, and has a buyer attendance in excess of 60,000. The SEMA Show now routinely brings together more than 2,300 exhibitors, occupying in excess of 11,000 booths. Total attendance at the Show now tops 150,000 manufacturers, buyers and other industry representatives, making contacts and doing business. Lingenfelter Performance Engineering|Lingenfelter]] Concept on 4x4 by SG Concepts Since 2003,

486-609: The association. It was also warned that bureaucrats in the industry may be turned off by the word "speed," which Corporate Council Earl Kitner felt they may associate with "the swinging generation." SEMA came about as a result of the company Revell Models attempting to fill a gap in industry trade regulation. Its first president was Ed Iskenderian . Other original members of the organization include Roy Richter , Willie Garner, Bob Hedman, Robert E. Wyman, Paul Schiefer, John Bartlett, Phil Weiand Jr., Al Segal, Dean Moon , and Vic Edelbrock Jr. Founding members of SEMA The SEMA Show

513-453: The day prior to the Show's opening attracted anything near the more than 460 who attended. That same year, Willie Nelson was the featured entertainer for the SEMA Awards Banquet. In 1983, the import parts section of the SEMA Show was added under the auspices of sister organization, Automotive International Association, thus changing the name to SEMA/AI Show. In 1984, there was a combined SEMA/AI/APAA Show in Las Vegas. The Industry Awards Banquet

540-405: The demonstration, or are prepared on site by the demonstrator. Some demonstrations involve the distribution of prepared food, requiring the demonstrator to bring equipment such as a microwave oven or hot plate to the location. Often, coupons for the product are distributed as part of the demonstration. Some demonstrations consist of coupon distribution only. Demonstrators may be employees of

567-411: The design for the SEMA trophies, which have come to symbolize product innovation and excellence in the industry. In 1979, Nile Cornelison began plans for his Innovations Day seminars program, which has since become one of the major annual association programs. The following year, Innovations Day was a smashing success and featured Lee Iacocca as the keynote speaker. Never before had any activity held on

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594-426: The early 1970s, sophisticated display and marketing techniques were visible throughout the show. At that time, a Show booth cost $ 375.00. The Show moved to a different location—the new and expansive Anaheim Convention Center (across from Disneyland). Booth sales and attendance kept increasing dramatically. The SEMA Show continued to cater to the needs of industry representatives rather than consumers and began to develop

621-718: The specialty automotive parts industry in the United States and Canada who have collaborated to promote automotive hobby-friendly legislation and laws. In the past, the SAN has: Product demonstration In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers. The goal is to introduce customers to the product in hopes of getting them to purchase that item. Products offered as samples during these demonstrations may include new products, new versions of existing products or products that have been recently introduced to

648-532: The store where the demonstration is being performed, employees or the manufacturer of the product, or independent contractors who work for a temp agency . Most are not trained to seek out customers likely to buy the product. In-store demonstrations allow potential customers to touch or taste a product before they buy. By the mid-1950s Ron Popeil states that "I was working in the Woolworth's store in Chicago selling

675-515: Was held at the MGM Grand, and the entertainment was provided by The Platters and Gallagher. By all indications, the move to Las Vegas has been an overwhelming success. In 1986, Car and Driver magazine noted that the Show was a “...prime opportunity to monitor the West Coast car culture without breathing the smog or fighting the freeways.” That same year, Jay Leno made his first appearance on stage at

702-697: Was held in 1967 in the basement of the Dodger Stadium in Los Angeles , California before moving to the new Anaheim Stadium in 1974. In 1967 they had 98 manufacturers manning booths and an attendance of 3,000 people. In 1967 there were 5 cars on display, including a 1967 Ford GT40 in the Shelby America booth and a drag-race-prepped Dodge Dart. The early shows, held in Los Angeles and Anaheim, California, were exclusively card-table-and-masking-tape affairs, but by

729-837: Was previously sanctioned by the National Auto Sport Association . Since 2019 it is sanctioned by the Sports Car Club of America . SEMA (association) Specialty Equipment Market Association ( SEMA ) of the automotive aftermarket was formed in 1963 by Paul Schiefer, Roy Richter , Ed Iskenderian , Els Lohn, Willie Garner, Bob Hedman, Robert E. Wyman, John Bartlett, Phil Weiand Jr, Al Segal, Dean Moon , and Vic Edelbrock Jr. Now it consists of 6,383 companies worldwide, bringing together aftermarket manufacturers, original equipment manufacturers (OEM) , media, car dealers, specialty equipment distributors, installers, retailers, and restoration specialists. The largest of

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