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Stanley Robinson , known as Substantial , is an American hip hop recording artist from Prince George's County, Maryland . He now operates out of Virginia .

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85-542: His videos have appeared on MTV , BET and VH1 , while his music has made it to the second round of Grammy voting in three categories. The car company Bentley reached out to have Substantial's supergroup, FANOMM (with Chew Fu & J-Cast) to create a song for them and perform in China at their car show. Substantial is also known for having been a close collaborator of Nujabes , the Japanese producer who died in 2010. Growing up,

170-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference

255-522: A billion downloads outside of China. Including Peacekeeper Elite , the Chinese version of the game, and Battlegrounds Mobile India , the game had a total player count of around 1.3 billion as of December 2022. PUBG Mobile grossed ¥3.58 billion ( $ 32.42 million ) in Japan in 2018. PUBG Mobile grossed over $ 3.5 billion in revenue by August 2020. PUBG Mobile grossed over $ 2.6 billion in 2020, making it

340-577: A child burning down his house after allegedly watching Beavis and Butt-head , MTV moved the show from its original 7 p.m. time slot to an 11   p.m. time slot. Also, Beavis's tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. Some extensive edits were noted by series creator Mike Judge after compiling his Collection DVDs , saying that "some of those episodes may not even exist actually in their original form." PUBG Mobile PUBG Mobile

425-654: A collection of forty other special musical guests. Soon after its release, the track went on to peak at No. 6 on the Billboard charts for "World Digital Song Sales". In December 2020, Substantial selected by Hip-Hop Wired for iOne Digital's Creative Class. On January 15, 2021, the Hollywood Music in Media Awards announced their 2020 nominees which included Substantial for his work on the Arknights OST song, Renegade in

510-399: A consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with the premiere of

595-616: A free download, the collection of reworks and remixes of her work was blended by DJ Jav, while the artwork drawn by Substantial himself. Substantial was originally with Hydeout Productions , and later became a member of the company QN5 Music . He was a close affiliate of Mello Music Group , by way of his working relation with music producer Oddisee . In 2014, Substantial signed a multi project deal with HiPNOTT Records where he later became Head of A&R. He now releases music via his company Substantial Art & Music, which he founded with his wife Rachelle Etienne-Robinson. In 2016, Substantial

680-662: A full round takes about 30 minutes. Additional features unique to the mobile version of PUBG include log-in bonuses, missions and micro-goals, crew recruiting, map and compass improvements with larger and clear markers near the teammates, and an auto loot system, as well as an increased number of bots . PUBG Mobile is the mobile adaptation of the popular battle royale game, PUBG: Battlegrounds , developed by PUBG Studios and LightSpeed & Quantum Studio , and published by Tencent Games worldwide, while Krafton and VNG Games in India , Korea and Vietnam respectively. The game

765-508: A full-page feature. Later in 2008 Substantial's video for his single "It's You (I Think)" received the "Winning Freshman Video" award from MTV . The video was posted on the MTV website, as was the following interview with Substantial. In April 2013, while recovering from cancer, Substantial produced and released the album titled Jackin' Jill as a tribute to singer Jill Scott . It is composed of 17 tracks built by from various Jill Scott songs. Being

850-511: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off

935-581: A potentially cancerous growth from his large and small intestines . Discussing the surgery Substantial said, "The purpose of the procedure I had on May 10th was to remove the section of my large and small intestines, where the growth was located. As I mentioned before, I don’t have cancer but I have decided to do the […] surgery as a preventive measure." Substantial gained prominence after collaborating with Japanese Hip-Hop producer, Nujabes (Seba Jun) and signing to his record label Hyde Out Productions . Substantial's 2001 debut album, To This Union A Sun Was Born

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1020-438: A random location, with any player caught outside the safe area taking damage incrementally, and eventually being eliminated if the safe zone is not entered in time; in game, the players see the boundary as a shimmering blue wall that contracts over time. This results in a more confined map, in turn increasing the chances of encounters. During the course of the match, random regions of the map are highlighted in red and bombed, posing

1105-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout

1190-577: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on

1275-508: A study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It

1360-552: A subsidiary of Krafton responsible for operating PUBG Mobile , officially announced that the Indian version of PUBG Mobile would be released soon. On May 6, 2021, PUBG Studios officially announced that the Indian version of PUBG Mobile would be renamed to Battlegrounds Mobile India (BGMI) and would be released soon. On May 14, 2021, PUBG Studios officially announced that pre-registrations for BGMI would be available through Google Play starting May 18, 2021. On 2 September 2020,

1445-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including

1530-505: A threat to players who remain in that area. In both cases, players are warned a few minutes before these events, giving them time to relocate to safety. A plane will fly over various parts of the playable map occasionally at random, or wherever a player uses a flare gun , and drop a loot package, containing items which are typically unobtainable during normal gameplay. These packages emit highly visible red smoke, drawing interested players near it and creating further confrontations. On average,

1615-543: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which

1700-618: A week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be a VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout

1785-479: Is a free-to-play battle royale video game co-developed by LightSpeed & Quantum Studio and PUBG Studios . It is a mobile game adaptation of PUBG: Battlegrounds . It was initially released for Android and iOS on 19th of March 2018. It was published by multiple publishers in different regions, including Krafton , Tencent , and VNG Games . By December 2022, PUBG Mobile had accumulated around 1.3 billion downloads while grossing over $ 9 billion . It

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1870-531: Is also one of the most-played mobile video games of all time . In 2021, the game spawned an Indian version, Battlegrounds Mobile India , and a separate game taking place in the PUBG Universe , called New State Mobile . PUBG Mobile features gameplay similar to that of the original PlayerUnknown's Battlegrounds , in which up to one hundred players fight in a battle royale , a type of large-scale last man standing deathmatch where players fight to remain

1955-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that

2040-470: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for

2125-617: The ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on

2210-617: The Ministry of Electronics and Information Technology banned PUBG Mobile in India amid the 2020 China-India skirmish . Following this, Tencent Games terminated all services for users in India on 30 October 2020. On 6 May 2021, Krafton announced the relaunch of the game in India, following the ban imposed by the Government of India . Krafton published the game in the country as Battlegrounds Mobile India (BGMI) , which can only be accessed by users in

2295-459: The "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring the first landing on the Moon (with still images acquired directly from NASA ), which

2380-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music   ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where

2465-549: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on

2550-492: The Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at

2635-481: The Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from the beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week ,

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2720-457: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising

2805-455: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,

2890-600: The Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from

2975-478: The Windows version, Tencent Games and PUBG Corporation announced plans to release two mobile versions of the game in China. The first, PUBG: Exhilarating Battlefield , is an abridged version of the original game and was developed by LightSpeed & Quantum Studio, an internal division of Tencent Games . The second, PUBG: Army Attack , included more arcade-style elements, including action taking place on warships, and

3060-491: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which

3145-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,

3230-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,

3315-553: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had

3400-462: The category "Outstanding Song – Video Game". In March 2021, PUBG Mobile released a short film called The Growth via their official Youtube Channel featuring an original song by Substantial, produced and mixed by Obadiah Brown-Beach and Hexany Studios. MTV MTV ( originally an initialism of Music Television ) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as

3485-468: The center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in

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3570-559: The centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010,

3655-637: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,

3740-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of

3825-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has

3910-647: The country. In 2022, BGMI was removed from the Play Store and the Apple App Store as per orders from the Indian Government due to an alleged data leak to Chinese servers, however the game could still be played and installed using an . apk file. On 19 May 2023, Krafton publicly announced BGMI was being relaunched for a trial period after a 10-month long dispute. The game was finally re-released on May 27 for Android users and May 29 for iOS users. However, on both

3995-541: The expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under

4080-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to

4165-485: The first concert Stanley attended was Run DMC featuring Naughty By Nature , and Lords of the Underground . Substantial has stated that some of his main influences are Native Tongues , Outkast , and Redman . He is married to Rachelle Etienne-Robinson. They met at Pratt Institute . Substantial and Rachelle are co-CEOs of Substantial Art & Music. In May 2011 Substantial underwent a preventative surgery to remove

4250-519: The flagship property of the MTV Entertainment Group , part of Paramount Media Networks , a division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of the American cable channels available in other countries, eventually gained a massive cult following , becoming one of

4335-559: The game, PUBG Mobile TW , was released. A version meant for lower-end mobile devices, PUBG Mobile Lite , was released on 25 July 2019. This has support for high FPS gameplay on multiple Android devices and features a smaller map made for 60 players. The Chinese version of the app was again renamed to Peacekeeper Elite in 2020. On October 31, 2020, the Tencent -developed version of PUBG Mobile announced that it would be ceasing operations in India . On November 13, 2020, PUBG Corporation,

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4420-709: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on

4505-464: The guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where

4590-676: The last alive. Players can choose to enter the match solo, duo, or with a small team of up to four people. The last person or team alive wins the match. Each match starts with players parachuting from a plane onto one of the several maps. The plane's flight path across the map varies with each round, requiring players to quickly determine the best time to eject and parachute to the ground. Players start with no gear beyond customized clothing selections which do not affect gameplay. Once they land, players can search buildings, ghost towns and other sites to find weapons, vehicles, armor, and other equipment. These items are procedurally distributed throughout

4675-527: The major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV

4760-412: The map at the start of a match, with certain high-risk zones typically having better equipment. Killed players can be looted to acquire their gear as well. Players can opt to play either from the first-person or third-person perspective , each having their own advantages and disadvantages in combat and situational awareness. Every few minutes, the playable area of the map begins to shrink down towards

4845-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved

4930-401: The original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It

5015-466: The platforms, it was playable only after May 29. The game supports several e-sport leagues and tournaments. Each major region has a PUBG Mobile Club Open (PMCO) and players compete in their respective regions until later tournaments. Only 32 teams can qualify out of the many teams that signed up. This phase is known as the PMCO group stage, where the 32 teams are divided into four groups of eight. PMCO in India

5100-923: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also

5185-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that

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5270-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV

5355-514: The review aggregator Metacritic . PUBG Mobile was the second most-downloaded mobile game of 2018, with nearly 300   million downloads worldwide. The game's largest market was China, which accounted for 29% of the game's downloads, followed by India and the United States, each with about 10% (30   million) of its downloads. It was the most-installed battle royale game of 2018, with about 200   million more installs than Fortnite . In March 2021, PUBG Mobile had accumulated more than

5440-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit   ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating

5525-403: The short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely the same as

5610-524: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been

5695-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use

5780-710: The success of that particular game, Tencent Games began their development project with PUBG Studios for the mobile version. In doing so, they had to create an evolution of the Unreal Engine 4 , which was optimized to suit the mobile platform, with a focus on smoother performance and enhanced graphics. An abridged version of the game for lower-end Android devices, PUBG Mobile Lite , was first released in Thailand on 24 January 2019 before releasing in Asian , Latin American , and African countries . Following an international deal for

5865-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,

5950-611: The year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having a band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While

6035-433: Was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and

6120-539: Was a result of this collaboration. The album was a top-10 hit in Japan, and he continued to work with Seba until the producer's death in 2010. January 2008 he released his second studio album Sacrifice, which was the No. 1 in sales on website undergroundhiphop.com. In February 2008 Substantial was a featured artist on both iTunes and Myspace . Substantial was featured in the Rap/R&;B monthly Black Beat Magazine in March 2008 in

6205-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said

6290-478: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as

6375-456: Was developed by Tencent's TiMi Studio Group. Both versions were free-to-play , and were released for Android and iOS devices on 9 February 2018. The games had a combined total of 75 million pre-registrations, and ranked first and second on the Chinese iOS download charts at launch. Following a soft launch in Canada, an English version of Exhilarating Battlefield , localized as PUBG Mobile ,

6460-484: Was featured by the Ford Music Program presented by Mid Atlantic Ford Dealers. In May 2020, composer Mason Lieberman partnered with Sunrise and Funimation to recreate Cowboy Bebop 's ending theme, The Real Folk Blues for COVID-19 relief. This track was released digitally and on vinyl and featured the original series composer Yōko Kanno , original recording band The Seatbelts , Mega Ran , Substantial and

6545-594: Was held in 2019 for the first time, and the winner of the tournament was Naman Mathur and his team. Once the group stages have elapsed, the finals are hosted where the top 16 teams play. From here, the teams compete to make it to a higher level of competition known as the PUBG Mobile Pro League (PMPL). Later, eSports grew a lot in various countries including India , China , Indonesia , and many more, giving opportunities to many potential players. PUBG Mobile received "generally favourable" reviews according to

6630-400: Was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 ,

6715-582: Was launched on Saturday, August 1, 1981, at 12:01 a.m, under the ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake the following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer

6800-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed

6885-408: Was released in March 2018 and has since become one of the most popular mobile games in the world. The development of PUBG Mobile took just 4 months to be completed, as multiple teams from around the world contributed to the project. The project began with the original PC and console version of the game, which was developed by Brendan Greene (known as PlayerUnknown) and released in 2017. Following

6970-454: Was released worldwide on 19 March 2018. PUBG Mobile KR , a Korean and Japanese oriented version, and PUBG Mobile VN , a Vietnamese oriented version, were released in June 2018 and January 2019 respectively. In China, PUBG Mobile had been awaiting approval by the government for an authorized release, during which the game could only be offered as a public test. However, Tencent's planned release

7055-512: Was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to the early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating

7140-420: Was suspended due to the government approval freeze across most of 2018 . By May 2019, Tencent announced it would no longer seek to publish PUBG Mobile in China, but instead would re-release the game under the title Game for Peace ; this version of the game changed elements of the original game to meet China's content restrictions, such as eliminating blood and gore. Following its release, a Taiwanese version of

7225-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like

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