This is an accepted version of this page
69-495: Still Crazy is a 1998 British comedy film directed by Brian Gibson (his final film before his death in 2004). The plot concerns a fictional 1970s rock band named Strange Fruit, who, after being split up for two decades, are persuaded to get back together to perform at a reunion in the same concert venue where they played their last gig. The film focuses on the personal lives of the band members and those closest to them, and their individual experiences with approaching middle-age and
138-565: A Primetime Emmy and a Directors Guild of America Award for directing the HBO television film The Josephine Baker Story (1991). In 1993, he directed the Oscar nominated film What's Love Got to Do with It , starring Angela Bassett and Laurence Fishburne . This led to a first look deal with Touchstone Pictures. In 1996, he directed Demi Moore and Alec Baldwin in The Juror . In 1998, he directed
207-411: A "Tomatometer" of 75% or better and at least 80 reviews (40 for limited release movies) from "Tomatometer" critics (including 5 Top Critics). Films earning this status will keep it unless the positive critical percentage drops below 70%. Films with 100% positive ratings that lack the required number of reviews may not receive the "Certified Fresh" seal. When a film or TV show reaches the requirements for
276-420: A "prime piece of entertainment." Entertainment Weekly ' s Lisa Schwarzbaum gave the movie a B+ rating, saying "The ensemble acting is fun, generous, and gentle, and the music […] is as good as Strange Fruit ought to be, with classically grandiose '70s poetic sentiments. When the band hits its reunion climax, Still Crazy encourages frankly emotional tears. And why not: There's nothing more comforting than
345-488: A bad score, as this only reflects a poor reception among film critics. As one independent film distributor marketing executive noted, "To me, it's a ridiculous argument that Rotten Tomatoes is the problem ... make a good movie!". ComScore 's Paul Dergarabedian had similar comments, saying: "The best way for studios to combat the 'Rotten Tomatoes Effect' is to make better movies, plain and simple". Some studios have suggested embargoing or cancelling early critic screenings in
414-437: A confrontation with Les, Ray has a nervous breakdown, exacerbated by turning fifty. Ray leaves the gig, buys drugs and falls into a canal. Karen's daughter rescues him and Ray's wife blames Karen for his troubles. Following an angry reaction from locals over the noise, the band escape to their bus and flee. Les and Ray make up and Ray says he "received a positive message" from Brian's ghost. The bus breaks down and Karen confronts
483-423: A critic on the website, a critic's original reviews must garner a specific number of "likes" from users. Those classified as "Top Critics" generally write for major newspapers. The critics upload their reviews to the movie page on the website, and need to mark their review "fresh" if it is generally favorable or "rotten" otherwise. It is necessary for the critic to do so as some reviews are qualitative and do not grant
552-596: A cutoff date at which new reviews are not counted toward the Golden Tomato awards is initiated each year, usually the first of the new year. Reviews without ratings are not counted toward the results of the Golden Tomato Awards. Each movie features a "user average", which calculates the percentage of registered users who have rated the film positively on a 5-star scale, similar to calculation of recognized critics' reviews. On May 24, 2019, Rotten Tomatoes introduced
621-524: A daughter Grace. Their marriage ended in divorce. After their divorce he married the artist Paula Rae Gibson , with whom he had another daughter, Raphaela. Gibson died of bone cancer in London on 4 January 2004; he was 59. Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at
690-469: A dedicated team who monitors our platforms regularly and thoroughly investigates and resolves any suspicious activity." WIRED published an article in February 2024 written by Christopher Null, a former film critic, that argued such methods are standard activities performed by all PR agencies. In particular, Null points out that sponsoring legitimate, honest reviews has a long history in other industries and
759-413: A fresh vs. rotten dichotomy. It has also been criticized for being easy for studios to manipulate by limiting early screenings to critics inclined to be favorable, among other tactics. Rotten Tomatoes was launched on August 12, 1998, as a spare-time project by Senh Duong. His objective in creating Rotten Tomatoes was "to create a site where people can get access to reviews from a variety of critics in
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#1732852520566828-416: A new "Audience Says" blurbs within it, to give users an at-a-glance summary of the general sentiments of a film as experienced by critics and audiences. Prior to February 2021, only the "Critics Consensus" blurb was posted for each entry, after enough certified critics had submitted reviews. When the "Audience Says" blurbs were added, Rotten Tomatoes initially included them only for newer films and those with
897-415: A numeric score, making it impossible for the system to be automatic. The website keeps track of all the reviews counted for each film and calculates the percentage of positive reviews. If the positive reviews make up 60% or more, the film is considered "fresh". If the positive reviews are less than 60%, the film is considered "rotten". An average score on a 0 to 10 scale is also calculated. With each review,
966-517: A response to poor reviews prior to a film's release affecting pre-sales and opening weekend numbers. In July 2017, Sony embargoed critic reviews for The Emoji Movie until mid-day the Thursday before its release. The film ended up with a 9% rating (including 0% after the first 25 reviews), but still opened to $ 24 million, on par with projections. Josh Greenstein, Sony Pictures President of Worldwide Marketing and Distribution, said, " The Emoji Movie
1035-436: A short excerpt of the review is quoted that also serves a hyperlink to the complete review essay for anyone interested to read the critic's full thoughts on the subject. "Top Critics", such as Roger Ebert , Desson Thomson , Stephen Hunter , Owen Gleiberman , Lisa Schwarzbaum , Peter Travers and Michael Phillips are identified in a sub-listing that calculates their reviews separately. Their opinions are also included in
1104-401: A significant audience rating, but suggested that they may later add them for older films as well. Each movie features a brief blurb summary of the critics' reviews, called the "Critical Consensus", used in that entry's Tomatometer aggregate score. These are written by Jeff Giles, a longtime author for the site. In February 2021, Rotten Tomatoes added an "Audience Says" section; similar to
1173-624: A subsection of the website. In February 2016, Rotten Tomatoes and its parent site Flixster were sold to Comcast's Fandango Media. Warner Bros retained a minority stake in the merged entities, including Fandango. In December 2016, Fandango and all its various websites moved to Fox Interactive Media's former headquarters in Beverly Hills, California . In July 2017, the website's editor-in-chief since 2007, Matt Atchity, left to join The Young Turks YouTube channel. On November 1, 2017,
1242-608: A substitute for assessment". Landon Palmer, a film and media historian and an assistant professor in the Department of Journalism and Creative Media director in the College of Communication and Information Sciences at the University of Alabama agreed with White, stating that "[Rotten Tomatoes applies a] problematic algorithm to pretty much all avenues of modern media art and entertainment". Director and producer Brett Ratner has criticized
1311-429: A verified rating system that would replace the earlier system where users were merely required to register to submit a rating. So, in addition to creating an account, users will have to verify their ticket purchase through ticketing company Fandango Media, parent company of Rotten Tomatoes. While users can still leave reviews without verifying, those reviews will not account for the average audience score displayed next to
1380-702: Is a "common tactic employed by indie titles to get visibility." American director Martin Scorsese wrote a column in The Hollywood Reporter criticizing both Rotten Tomatoes and CinemaScore for promoting the idea that films like Mother! had to be "instantly liked" to be successful. Scorsese, in a dedication for the Roger Ebert Center for Film Studies at the University of Illinois later continued his criticism, voicing that Rotten Tomatoes and other review services "devalue cinema on streaming platforms to
1449-402: Is considered wide release. There are also two categories purely for British and Australian films. The "User"-category represents the highest rated film among users, and the "Mouldy"-award represents the worst-reviewed films of the year. A movie must have 40 (originally 20) or more rated reviews to be considered for domestic categories. It must have 500 or more user ratings to be considered for
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#17328525205661518-441: Is ignorant of the band's tensions. Following a warm up European tour, Karen negotiates for the rights to their catalogue. Their initial performances are poorly received. Les, Beano and Hughie have little hope for the band, believing the dead Keith and missing Brian to be the main talent. Tony propositions Karen but she resists, remaining attached to Brian. At a gig, Ray's over-the-top ideas backfire and Les and Ray walk off. Following
1587-774: Is intended for use in the US only; permission is required for use elsewhere. As of 2022, API access is restricted to approved developers that must go through an application process. Major Hollywood studios have come to see Rotten Tomatoes as a potential threat to their marketing . In 2017, several blockbuster films like Pirates of the Caribbean: Dead Men Tell No Tales , Baywatch and The Mummy were projected to open with gross receipts of $ 90 million, $ 50 million and $ 45 million, respectively, but ended up debuting with $ 62.6 million, $ 23.1 million and $ 31.6 million. Rotten Tomatoes, which scored
1656-469: Is to include other services in the future for users who do not use Fandango. Upon its creation, the "Verified Hot" badge was installed retroactively on over 200 films which achieved a verified audience score of 90% or higher since the launch of Rotten Tomatoes' verified audience ratings in May 2019. In February 2021, a new "What to Know" section was created for each film entry, combining the "Critics Consensus" and
1725-462: Is unlikely to change". Other studios have commissioned a number of studies on the subject, with them finding that 7/10 people said they would be less interested in seeing a film if the Rotten Tomatoes score was below 25%, and that the site has the most influence on people 25 and younger. The scores have reached a level of online ubiquity which film companies have found threatening. For instance,
1794-557: The 56th Golden Globe Awards for Best Motion Picture – Musical or Comedy and Best Original Song for "The Flame Still Burns" by Chris Difford, Marti Frederiksen and Mick Jones, but lost both awards to Shakespeare in Love and " The Prayer " from Quest for Camelot respectively. The songs that the band Strange Fruit perform in the film are: Also, "Stealin'" is performed by Billy Connolly's character. Brian Gibson (director) Brian Gibson (22 September 1944 – 4 January 2004)
1863-465: The U.S ". As a fan of Jackie Chan , Duong was inspired to create the website after collecting all the reviews of Chan's Hong Kong action movies as they were being released in the United States. The catalyst for the creation of the website was Rush Hour (1998), Chan's first major Hollywood crossover, which was originally planned to release in August 1998. Duong coded the website in two weeks and
1932-440: The University of California, Berkeley : Senh Duong, Patrick Y. Lee, and Stephen Wang. Although the name "Rotten Tomatoes" connects to the practice of audiences throwing rotten tomatoes in disapproval of a poor stage performance , the direct inspiration for the name from Duong, Lee, and Wang came from an equivalent scene in the 1992 Canadian film Léolo . Since January 2010, Rotten Tomatoes has been owned by Flixster , which
2001-505: The "Certified Fresh", it is not automatically granted the seal; "the Tomatometer score must be consistent and unlikely to deviate significantly" before it is thus marked. Once certified, if a film's score drops and remains consistently below 70%, it loses its Certified Fresh designation. In 2000, Rotten Tomatoes announced the RT Awards honoring the best-reviewed films of the year according to
2070-406: The "Critics Consensus", it summarizes the reviews noted by registered users into a concise blurb. The Rotten Tomatoes staff noted that for any given film, if there were any external factors such as controversies or issues affecting the sentiments of a film, they may address it in the "Audience Says" section to give users the most relevant info regarding their viewing choices. Localized versions of
2139-467: The "User"-category. Films are further classified based on film genre . Each movie is eligible in only one genre, aside from non-English-language films, which can be included in both their genre and the respective "Foreign" category. Once a film is considered eligible, its "votes" are counted. Each critic from the website's list gets one vote (as determined by their review), all weighted equally. Because reviews are continually added, manually and otherwise,
Still Crazy - Misplaced Pages Continue
2208-551: The 1979 BBC film Blue Remembered Hills and his work on that film won him a BAFTA Award for Best Director. Gibson made his feature film directorial debut with Breaking Glass (1980). In 1986, he directed Poltergeist II: The Other Side . In 1989, he directed Ben Kingsley in the HBO television film Murderers Among Us: The Simon Wiesenthal Story . In 1990, Gibson directed the miniseries Drug Wars: The Camarena Story , starring Steven Bauer and Benicio Del Toro . Gibson won
2277-478: The British film Still Crazy starring Bill Nighy and Billy Connolly . Gibson served as an executive producer for Frida (2002), starring Salma Hayek and Alfred Molina . He was preparing to direct a film for 20th Century Fox , and also collaborating on a script with his wife when he was diagnosed with cancer. Gibson had homes in London and Los Angeles. In 1990, Gibson married Lynn Whitfield . They have
2346-473: The Red Lion pub. Everyone expects Brian Lovell, the band's lead guitarist, to be there. Karen says she could not find him but learned he donated his royalties to charity; everyone assumes he died. Their roadie, Hughie, turns up during their first rehearsal to resume his original role. Ray insists on playing guitar but is convinced to sing. They find a replacement for Brian in young Luke Shand, a talented guitarist who
2415-469: The Tomatometer. On August 21, 2024, Rotten Tomatoes rebranded its audience score as the Popcornmeter and introduced a new "Verified Hot" badge. The designation is only given to films which have reached an audience score of 90 percent or higher among users whom Rotten Tomatoes has verified as having purchased a ticket to the film through Fandango. A representative for Rotten Tomatoes stated that their goal
2484-411: The band about their lack of confidence. When the band meet a girl wearing a Strange Fruit tour T-shirt that belonged to her father, they take it as a good sign. The next few shows go well; the band becomes more optimistic. Following a record deal, the band records a new song written and sung by Les, which Ray had never allowed. After watching a recorded drunken TV interview in which Les and Beano imply that
2553-491: The band prematurely ends their performance, frustrated over competing egos and members' lack of self-control. Twenty years later, a stranger who turns out to be the Festival's founder's son recognises keyboardist Tony Costello and convinces him to reunite the band for an anniversary show. Tony tracks down Karen Knowles, their original runaround-girl. Reluctant, she is inspired to return after finding memorabilia. She insists on being
2622-527: The band was better with Keith and Brian, Ray breaks down again and quits. As the band members return to their former lives, Karen and Claire visit Keith's grave to pay their respects. They find a note that quotes "The Flame Still Burns", a tribute to Keith written by Brian. Hughie is then confronted by Karen and reluctantly admits he knows Brian is alive. Karen and Tony find Brian in a psychiatric hospital. He explains he gave up his material possessions to sever himself from his previous life. When he agrees to rejoin
2691-426: The band, the others follow. At a pre-show press conference, hostile questions cause Brian to walk out. Everyone but Luke follows and Luke chastises the journalists. Visibly shaken, Brian decides to back out of the show but gives his blessing. Beano nearly misses the set when a stalker-groupie, whom he has long mistaken for a tax officer, demands sex. The band starts their set with the same song with which they opened up
2760-402: The better-known Academy Awards or Golden Globes . When Flixster bought the company, they disbanded the groups. As of February 2011, new community features have been added and others removed. For example, users can no longer sort films by Fresh Ratings from Rotten Ratings, and vice versa. On September 17, 2013, a section devoted to scripted television series, called TV Zone, was created as
2829-491: The ease at which large companies are able to manipulate reviewer ratings. The article cited publicity company Bunker 15 as an example of how scores can be boosted by recruiting obscure, often self-published reviewers, using the example of 2018's Ophelia . Rotten Tomatoes responded by delisting several Bunker 15 films, including Ophelia . It told Vulture in a statement, "We take the integrity of our scores seriously and do not tolerate any attempts to manipulate them. We have
Still Crazy - Misplaced Pages Continue
2898-470: The film's first half, and then abruptly depart those Nigel Tufnel -ed plains in favor of some serious soul-searching halfway in." Joshua Klein of The A.V. Club found the film "overly dramatic and often dull" compared to This Is Spinal Tap and The Rutles , saying that if you look past its "cheap charm" you have a mishandled topic about middle-aged former rockers who lack sympathy for viewers to care about. In 1999, Still Crazy received two nominations at
2967-433: The films at 30%, 19% and 16%, respectively, was blamed for undermining them. That same summer, films like Wonder Woman and Spider-Man: Homecoming (both 92%) received high scores and opened at or exceeded expectations with their $ 100+ million trackings. As a result of this concern, 20th Century Fox commissioned a 2015 study, titled "Rotten Tomatoes and Box Office", that stated the website combined with social media
3036-538: The first week of its launch; it attracted "600–1,000 daily unique visitors" as a result. Duong teamed up with University of California , Berkeley classmates Patrick Y. Lee and Stephen Wang, his former partners at the Berkeley, California -based web design firm Design Reactor, to pursue Rotten Tomatoes on a full-time basis. They officially launched it on April 1, 2000. In June 2004, IGN Entertainment acquired Rotten Tomatoes for an undisclosed sum. In September 2005, IGN
3105-407: The general rating. When there are sufficient reviews, the staff creates and posts a consensus statement to express the general reasons for the collective opinion of the film. This rating is indicated by an equivalent icon at the film listing, to give the reader a one-glance look at the general critical opinion about the work. The "Certified Fresh" seal is reserved for movies that satisfy two criteria:
3174-513: The last Wisbech Festival. Though Ray's confidence is shaken, Tony saves him by playing "The Flame Still Burns". Brian is pleased to hear the band playing the song, which helps him finally overcome his demons and joins the band onstage to play an inspiring guitar solo, much to everyone's surprise and delight. Review aggregator Rotten Tomatoes gives the film a 73% approval rating based on 26 reviews and an average score of 6.56/10. The site's critics consensus reads: " Still Crazy can't completely escape
3243-470: The late 1960s, Gibson began working for the BBC , directing scientific documentaries for their long-running series Horizon . One standout episode entitled "Joey," about Joey Deacon , a lifelong brain-damaged man who found a way to communicate with his family through another similarly affected patient at his hospital, won him an SFTA Award for Best Specialized Programme of 1974. Gibson directed Helen Mirren in
3312-445: The level of content". In 2015, while promoting the film Suffragette (which has a 73% approval rating) actress Meryl Streep accused Rotten Tomatoes of disproportionately representing the opinions of male film critics, resulting in a skewed ratio that adversely affected the commercial performances of female-driven films. "I submit to you that men and women are not the same, they like different things," she said. "Sometimes they like
3381-419: The manager, and Tony agrees. Gradually, Karen and Tony track down other members: bassist Les Wickes, now a family man and roofer; drummer David "Beano" Baggot, working at a plant nursery and on the run from the taxman; and lead singer Ray Simms who, after years of drug and alcohol abuse, is now sober. Though claiming to be working on a solo album, Simms has not released anything in ten years. The band meets up at
3450-564: The occasion of the 75th anniversary of the New York Film Critics Circle , its chairman Armond White cited Rotten Tomatoes in particular and film review aggregators in general as examples of how "the Internet takes revenge on individual expression". He said they work by "dumping reviewers onto one website and assigning spurious percentage-enthusiasm points to the discrete reviews". According to White, such websites "offer consensus as
3519-541: The scores are regularly posted in Google search results for films so reviewed. Furthermore, the scores are prominently featured in Fandango's popular ticket purchasing website, on its mobile app, on popular streaming services like Peacock , and on Flixster, which led to complaints that "rotten" scores damaged films' performances. Others have argued that filmmakers and studios have only themselves to blame if Rotten Tomatoes produces
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#17328525205663588-439: The shadow left by the classic rock mockumentaries of the past, but it earns a commendable number of laughs in its own right." Rolling Stone ' s Peter Travers praised Brian Gibson's direction for crafting a "solid blend of humor and heart", the performances from the main cast (highlighting Nighy's portrayal of Ray), and the musical contributions from Mick Jones and Chris Difford for capturing '70s rock bombast, calling it
3657-534: The sight of grizzled old guys rocking on while the rest of us buy a ticket to feel young." Marc Savlov from The Austin Chronicle gave initial praise to the film's "wicked comic energy" found early on, but felt it devolves into "a deadly dull mishmash" it never gets out of, saying "The problem with Still Crazy isn't that it's overly earnest (which it is) or that it's too easy to make fun of (minimum effort required), it's that cast and crew alike seem primed for comedy in
3726-516: The site announced that user reviews would no longer be accepted until a film is publicly released. The site also announced plans to introduce a system for "verified" reviews, and that the "Want to See" statistic would now be expressed as a number so that it would not be confused with the audience score. Despite arguments on how Rotten Tomatoes scores impact the box office, academic researchers so far have not found evidence that Rotten Tomatoes ratings affect box office performance. In January 2010, on
3795-467: The site available in the United Kingdom, India, and Australia were discontinued following the acquisition of Rotten Tomatoes by Fandango. The Mexican version of the site, Tomatazos [ es ] , remains active. The Rotten Tomatoes API provides limited access to critic and audience ratings and reviews, allowing developers to incorporate Rotten Tomatoes data on other websites. The free service
3864-520: The site launched a new web series on Facebook, See It/Skip It , hosted by Jacqueline Coley and Segun Oduolowu. In March 2018, the site announced its new design, icons and logo for the first time in 19 years at South by Southwest . On May 19, 2020, Rotten Tomatoes won the 2020 Webby People's Voice Award for Entertainment in the Web category. In February 2021, the Rotten Tomatoes staff made an entry on their Product Blog, announcing several design changes to
3933-454: The site went live the same month, but the release of Rush Hour was delayed until September 1998. Besides Jackie Chan films , he began including other films on Rotten Tomatoes, extending it beyond Chan's fandom . The first non-Chan Hollywood movie whose reviews were featured on Rotten Tomatoes was Your Friends & Neighbors (1998). The website was an immediate success, receiving mentions by Netscape , Yahoo! , and USA Today within
4002-524: The site: Each film's 'Score Box' at the top of the page would now also include its release year, genre, and runtimes, with an MPAA rating to be soon added; the number of ratings would be shown in groupings – from 50+ up to 250,000+ ratings, for easier visualization. Links to critics and viewers are included underneath the ratings. By clicking on either the Tomatometer Score or the Audience Score,
4071-432: The success that eluded them. It was nominated for two Golden Globes in 1999 in two categories: Best Motion Picture – Musical or Comedy and Best Original Song . The band Strange Fruit performs at the 1977 Wisbech Rock Festival. Hughie Case tells how, due to the pursuit of "fame, fortune and fornication" – and the drug overdose of their original singer, Keith Lovell – this is their last performance. After various issues,
4140-577: The users can access "Score Details" information, such as the number of Fresh and Rotten reviews, average rating, and Top Critics' score. The team also added a new "What to Know" section for each film entry page, which could combine the "Critics Consensus" blurb with a new "Audience Says" blurb, so users can see an at-a-glance summary of the sentiments of both certified critics and verified audience members. Rotten Tomatoes staff first collect online reviews from writers who are certified members of various writing guilds or film critic-associations. To be accepted as
4209-661: The vocal disgust of influential critics such as Roger Ebert, who was prone to derisively condemn such moves, with gestures such as "The Wagging Finger of Shame", on At the Movies . Furthermore, the very nature of withholding reviews can draw early conclusions from the public that the film is of poor quality because of that marketing tactic. On February 26, 2019, in response to issues surrounding coordinated " bombing " of user reviews for several films, most notably Captain Marvel and Star Wars: The Rise of Skywalker , prior to their release,
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#17328525205664278-597: The website for "reducing hundreds of reviews culled from print and online sources into a popularized aggregate score", while expressing respect for traditional film critics. Writer Max Landis , following his film Victor Frankenstein receiving an approval rating of 24% on the site, wrote that the site "breaks down entire reviews into just the word 'yes' or 'no', making criticism binary in a destructive arbitrary way". Vulture ran an article in September 2023 that raised several criticisms of Rotten Tomatoes's system, including
4347-520: The website's rating system. The awards were later renamed the Golden Tomato Awards. The nominees and winners are announced on the website, although there is no actual awards ceremony. The films are divided into wide release and limited release categories. Limited releases are defined as opening in 599 or fewer theaters at initial release. Platform releases, movies initially released under 600 theaters but later receiving wider distribution, fall under this definition. Any film opening in more than 600 theaters
4416-516: Was an English film and television director. Gibson was born 22 September 1944 in Southend-on-Sea , Essex. His mother, Victoria, was a shop assistant and his father was a carpenter. He had a sister, June. Gibson attended Southend High School for Boys . He attended St. Catharine's College, Cambridge , where he studied medicine. He also studied History of Science at Darwin College, Cambridge . He graduated from Cambridge University . In
4485-416: Was bought by News Corp 's Fox Interactive Media . In January 2010, IGN sold the website to Flixster . The combined reach of both companies is 30 million unique visitors a month across all different platforms, according to the companies. In 2011, Warner Bros. acquired Rotten Tomatoes. In early 2009, Current Television launched The Rotten Tomatoes Show , a televised version of the web review site. It
4554-466: Was built for people under 18 ... so we wanted to give the movie its best chance. What other wide release with a score under 8 percent has opened north of $ 20 million? I don't think there is one". Conversely, Warner Bros. also did not do critic pre-screenings for The House , which held a score of 16% until the day of its release, and opened to just $ 8.7 million; the lowest of star Will Ferrell 's career. That marketing tactic can backfire, and drew
4623-413: Was going to be an increasingly serious complication for the film business: "The power of Rotten Tomatoes and fast-breaking word of mouth will only get stronger. Many Millennials and even Gen X-ers now vet every purchase through the Internet, whether it's restaurants, video games, make-up, consumer electronics or movies. As they get older and comprise an even larger share of total moviegoers, this behavior
4692-464: Was hosted by Brett Erlich and Ellen Fox and written by Mark Ganek. The show aired Thursdays at 10:30 EST until September 16, 2010. It returned as a much shorter segment of InfoMania , a satirical news show that ended in 2011. By late 2009, the website was designed to enable Rotten Tomatoes users to create and join groups to discuss various aspects of film. One group, "The Golden Oyster Awards", accepted votes of members for various awards, spoofing
4761-445: Was in turn acquired by Warner Bros. in 2011. In February 2016, Rotten Tomatoes and its parent site Flixster were sold to Comcast 's Fandango ticketing company. Warner Bros. retained a minority stake in the merged entities, including Fandango. The site is influential among moviegoers, a third of whom say they consult it before going to the cinema in the U.S. It has been criticized for oversimplifying reviews by flattening them into
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