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35-547: The Sri Lanka Broadcasting Corporation (SLBC) ( Sinhala : ශ්‍රී ලංකා ගුවන් විදුලි සංස්ථාව , Shrī Lankā Guvan Viduli Sansthāva , Tamil : இலங்கை ஒலிபரப்புக் கூட்டுத்தாபனம் , Ilangkai Oliparappuk Kūṭṭuttāpaṉam ) came into existence on 5 January 1967 when Radio Ceylon became a public corporation. Dudley Senanayake who was the Prime Minister of Ceylon in 1967 ceremonially opened the newly established Ceylon Broadcasting Corporation along with Minister Ranasinghe Premadasa and

70-783: A supposed former abundance of lions on the island. According to the chronicle Mahāvaṃsa , written in Pali, Prince Vijaya of the Vanga Kingdom and his entourage merged in Sri Lanka with later settlers from the Pandya kingdom . In the following centuries, there was substantial immigration from Eastern India, including additional migration from the Vanga Kingdom (Bengal), as well as Kalinga and Magadha . This influx led to an admixture of features of Eastern Prakrits. The development of Sinhala

105-653: A Dravidian origin for this word. ), dola for pig in Vedda and offering in Sinhala. Other common words are rera for wild duck, and gala for stones (in toponyms used throughout the island, although others have also suggested a Dravidian origin). There are also high frequency words denoting body parts in Sinhala, such as olluva for head, kakula for leg, bella for neck and kalava for thighs, that are derived from pre-Sinhalese languages of Sri Lanka. The oldest Sinhala grammar, Sidatsan̆garavā , written in

140-526: A US-only legal doctrine called market share liability . Market share is said to be a key indicator of market competitiveness, i.e. how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers' selections among competitors. Generally, sales growth resulting from primary demand (total market growth)

175-722: A period of prior bilingualism: "The earliest type of contact in Sri Lanka, not considering the aboriginal Vedda languages, was that which occurred between South Dravidian and Sinhala. It seems plausible to assume prolonged contact between these two populations as well as a high degree of bilingualism. This explains why Sinhala looks deeply South Dravidian for an Indo-Aryan language. There is corroboration in genetic findings." In addition to many Tamil loanwords , several phonetic and grammatical features also present in neighbouring Dravidian languages set modern spoken Sinhala apart from its Northern Indo-Aryan relatives. These features are evidence of close interactions with Dravidian speakers. Some of

210-582: A result of similar growth or declines in the industry being measured. Increasing market share is one of the most important objectives of business . The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy . In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to

245-463: A view to imposing costs on domestic competitors". Research has also shown that market share is a desired asset among competing firms. Experts, however, discourage making market share an objective and criterion upon which to base economic policies. The aforementioned usage of market share as a basis for gauging the performance of competing firms has fostered a system in which firms make decisions with regard to their operation with careful consideration of

280-473: Is a conspicuous example of the linguistic phenomenon known as diglossia . Sinhala ( Siṁhala ) is a Sanskrit term; the corresponding Middle Indo-Aryan ( Eḷu ) word is Sīhala . The name is a derivative of [[[:wikt:सिंह|siṁha]]] Error: {{Transliteration}}: transliteration text not Latin script ( help ) , the Sanskrit word for 'lion'. The name is sometimes glossed as 'abode of lions', and attributed to

315-584: Is an Indo-Aryan language primarily spoken by the Sinhalese people of Sri Lanka , who make up the largest ethnic group on the island, numbering about 16 million. Sinhala is also spoken as the first language by other ethnic groups in Sri Lanka, totalling about 2 million speakers as of 2001. It is written using the Sinhala script , which is a Brahmic script closely related to the Grantha script of South India. Sinhala

350-479: Is divided into four epochs: The most important phonetic developments of Sinhala include: According to Wilhelm Geiger , an example of a possible Western feature in Sinhala is the retention of initial /v/ which developed into /b/ in the Eastern languages (e.g. Sanskrit viṁśati "twenty", Sinhala visi- , Hindi bīs ). This is disputed by Muhammad Shahidullah who says that Sinhala Prakrit branched off from

385-509: Is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm's product line, market share trends for individual products are considered early indicators of future opportunities or problems." Also,"Market share competition drives companies to support climate change policies with

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420-478: Is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of

455-412: Is one of the official and national languages of Sri Lanka, alongside Tamil . Along with Pali , it played a major role in the development of Theravada Buddhist literature. Early forms of the Sinhala language are attested as early as the 3rd century BCE. The language of these inscriptions, still retaining long vowels and aspirated consonants, is a Prakrit similar to Magadhi , a regional associate of

490-704: Is the oldest radio station in Asia , and was founded as Colombo Radio in 1925. Edward Harper who was then the Chief Engineer at the Telegraph Department in 1921, was the first person who initiated experimental broadcasts in Ceylon. The first-ever broadcast on an experimental basis took place in 1923. Gramophone music was played from the Ceylon Telegraph Office with the aid of a transmitter built by engineers of

525-614: The BBC after the war) were among those who presented the news and radio programs for the Allied Forces across South-East Asia. When the war was over, Radio Seac was handed back to the Government of Ceylon. This was when the name was changed to Radio Ceylon . The name change heralded a new chapter in broadcasting in South Asia. Radio Ceylon enjoyed the status 'King of the airwaves' of South Asia in

560-700: The Middle Indian Prakrits that had been used during the time of the Buddha . The most closely related languages are the Vedda language (an endangered, indigenous creole still spoken by a minority of Sri Lankans, mixing Sinhala with an isolate of unknown origin and from which Old Sinhala borrowed various aspects into its main Indo-Aryan substrate), and the Maldivian language . It has two main varieties, written and spoken, and

595-576: The UNESCO National Commission of Ceylon According to Wilhelm Geiger , Sinhala has features that set it apart from other Indo-Aryan languages. Some of the differences can be explained by the substrate influence of the parent stock of the Vedda language . Sinhala has many words that are only found in Sinhala, or shared between Sinhala and Vedda and not etymologically derivable from Middle or Old Indo-Aryan. Possible examples include kola for leaf in Sinhala and Vedda (although others suggest

630-464: The 13th century CE, recognised a category of words that exclusively belonged to early Sinhala. The grammar lists naram̆ba (to see) and koḷom̆ba (fort or harbour) as belonging to an indigenous source. Koḷom̆ba is the source of the name of the commercial capital Colombo . The consistent left branching syntax and the loss of aspirated stops in Sinhala is attributed to a probable South Dravidian substratum effect. This has been explained by

665-604: The 1950s and 1960s. Millions of listeners tuned into the radio broadcasts. This was the golden era of Radio Ceylon. Clifford Dodd , an administrator from Australia was brought in under the Colombo Plan . It was Dodd who founded the Commercial Service of Radio Ceylon which was very successful. Radio Ceylon and the Sri Lanka Broadcasting Corporation produced some of the finest announcers and presenters in

700-518: The Director-General of the CBC, Neville Jayaweera . The first board of Directors of CBC consisted of Mr Neville Jayaweera (CCS), Mr A. L. M. Hashim, Mr Dharmasiri Kuruppu, Mr K.A.G. Perera and Mr Devar Surya Sena. After the first board meeting, it was decided unanimously to appoint the chairman, Mr Jayaweera, as the new Director-General. The Sri Lanka Broadcasting Corporation (SLBC), formerly Radio Ceylon,

735-700: The Eastern Prakrits prior to this change. He cites the edicts of Ashoka , no copy of which shows this sound change. An example of an Eastern feature is the ending -e for masculine nominative singular (instead of Western -o ) in Sinhalese Prakrit. There are several cases of vocabulary doublets , one example being the words mæssā ("fly") and mækkā ("flea"), which both correspond to Sanskrit makṣikā but stem from two regionally different Prakrit words macchiā (Western Prakrits) and makkhikā (as in Eastern Prakrits like Pali ). In 1815,

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770-407: The Sri Lanka Broadcasting Corporation celebrated 80 years in the world of broadcasting. This was a historic landmark where broadcasting was concerned a very important chapter for communication in Sri Lanka. In 2007 the Sri Lanka Broadcasting Corporation celebrated 40 years as a public broadcasting corporation. With the incorporation in 1967 came the name change to Ceylon Broadcasting Corporation. When

805-596: The Telegraph Department. The transmitter was built using radio equipment from a captured German submarine. Ceylon began a broadcasting service three years after the launching of broadcasting services in Europe. Edward Harper who is known as the 'Father of Broadcasting in Ceylon' founded the Ceylon Wireless Club together with British and Sri Lankan radio enthusiasts. Sir Hugh Clifford , the British Governor, spoke to

840-459: The competitive universe), and measurement error." It is generally accepted that no single source will provide a fully comprehensive market share, as most methods of calculation are incomplete. Methods such as POS aggregation may omit specific retailers or brands from the calculation, while methods such as collecting consumer data may rely on recall or collecting data from a representative sample. The best method of market share calculation depends on

875-774: The country became a republic in 1972 the station came to be known as the Sri Lanka Broadcasting Corporation . The Chairman of the Sri Lanka Broadcasting Corporation, Hudson Samarasinghe, took the decision in 2008 to re-launch the English Commercial Service. Back in the 1950s and 1960s the Commercial Service of Radio Ceylon was a brand leader and helped the station to rule the airwaves in South Asia. The re-launch commenced on 1 September 2008. The SLBC had earlier allocated more time to BBC regular programmes. More entertainment programmes have been added to

910-604: The features that may be traced to Dravidian influence are: ඒක ēka it අලුත් aḷut new කියලා kiyalā having-said මම mama I දන්නවා dannavā know ඒක අලුත් කියලා මම දන්නවා ēka aḷut kiyalā mama dannavā it new having-said I know "I know that it is new." ඒක ēka it අලුත් aḷut new ද da Q කියලා kiyalā having-said මම mama I දන්නේ Market share "Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with

945-401: The impact of each decision on the market share of their competitors. It is generally necessary to commission market research (generally desk/secondary research) to determine. Sometimes, though, one can use primary research to estimate the total market size and a company's market share. While "market share" may be defined as "the percentage of a market accounted for by a specific entity",

980-590: The island of Ceylon came under British rule . During the career of Christopher Reynolds as a Sinhalese lecturer at the School of African and Oriental Studies, University of London , he extensively researched the Sinhalese language and its pre-1815 literature. The Sri Lankan government awarded him the Sri Lanka Ranjana medal for his work. He wrote the 377-page An anthology of Sinhalese literature up to 1815 , selected by

1015-425: The market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be

1050-447: The measure may also be divided into two types: " Unit market share : The units sold by a particular company as a percentage of total market sales, measured in the same units. " "This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated in the following:" " Revenue market share : Revenue market share differs from unit market share in that it reflects

1085-573: The nation on Colombo Radio for the first time on 16 December 1925. This was a historic occasion. The advent of broadcasting in Sri Lanka places the country alongside Great Britain, the United States of America and Germany, in terms of international broadcasting history. During World War II , the Allied Forces took over radio operations in Colombo and Radio Seac was born. Colombo based (British) announcers, David Jacobs and Desmond Carrington (who joined

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1120-434: The prices at which goods are sold. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share. " "As with the unit market share, this equation for revenue market share can be rearranged to calculate either sales revenue or total market sales revenue from the other two variables." In a 2010 survey of nearly 200 senior marketing managers , 67% responded that they found

1155-540: The re-vamped English Commercial Service with a view to grabbing a market share of listeners on the island and across the Indian sub-continent. Sinhala language Sinhala ( / ˈ s ɪ n h ə l ə , ˈ s ɪ ŋ ə l ə / SIN -hə-lə, SING -ə-lə ; Sinhala: සිංහල , siṁhala , [ˈsiŋɦələ] ), sometimes called Sinhalese ( / ˌ s ɪ n ( h ) ə ˈ l iː z , ˌ s ɪ ŋ ( ɡ ) ə ˈ l iː z / SIN -(h)ə- LEEZ , SING -(g)ə- LEEZ ),

1190-427: The revenue or "dollar market share" metric very useful, while 61% found "unit market share" very useful. Market share can also be broken down into three components, namely penetration share, share of customer, and usage index. These three underlying metrics can then be used to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there

1225-410: The world. Among them are Livy Wijemanne , Vernon Corea , Pearl Ondaatje , Greg Roskowski , Tim Horshington , Claude Selveratnam , Jimmy Bharucha , Thevis Guruge , Chitrananda Abeysekera , A.W. Dharmapala , Karunaratne Abeysekera , H.M. Gunasekera , S.P. Mylvaganam , Gnanam Rathinam, Nihal Bhareti , Leon Belleth , k. mylavaganam and Vijaya Corea Mark Anthony Fernando to name some. In 2005

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