Misplaced Pages

#594405

84-543: The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm ( sluagh 'army', 'host' and gairm 'cry'). George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704". The term at that time meant "the distinctive note, phrase or cry of any person or body of persons". Slogans were common throughout

168-430: A soft cover . Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodicals , distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising. Magazines can be classified as: A newspaper

252-484: A book resembling a photo album. The first collection of records to be called an "album" was Tchaikovsky 's Nutcracker Suite , release in April 1909 as a four-disc set by Odeon Records . It retailed for 16 shillings —about £ 15 in modern currency. A music video (also promo) is a short film or video that accompanies a complete piece of music, most commonly a song . Modern music videos were primarily made and used as

336-527: A brand is made up of three different components. These include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them. Therefore, the slogan has a large job in portraying the brand (Dass, Kumar, Kohli, & Thomas, 2014). Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message very clear and concise. Dass, Kumar, Kohli, & Thomas' (2014) research suggests that there are certain factors that make up

420-438: A catchall phrase that encompasses the aforementioned along with any game made for any other device, including, but not limited to, advanced calculators, mobile phones, PDAs , etc. Sound recording and reproduction is the electrical or mechanical re-creation or amplification of sound , often as music . This involves the use of audio equipment such as microphones, recording devices and loudspeakers. From early beginnings with

504-402: A consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it is representing. A slogan can be a few simple words used to form a phrase that can be used in a repetitive manner. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become

588-487: A device used to access a mass medium (the Internet). Video games may also be evolving into a mass medium. Video games (for example, massively multiplayer online role-playing games (MMORPGs), such as RuneScape ) provide a common gaming experience to millions of users across the globe and convey the same messages and ideologies to all their users. Users sometimes share the experience with one another by playing online. Excluding

672-429: A global way of identifying a good or service, for example Nike 's slogan ' Just Do It ' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase. The slogan is used by companies to affect the way consumers view their product compared to others. Slogans can also provide information about the product, service or cause it

756-678: A marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when Music Television 's format was based on them. In the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term has fallen into disuse. Music videos can accommodate all styles of filmmaking, including animation , live-action films, documentaries , and non-narrative, abstract film . The Internet (also known simply as "the Net" or less precisely as "the Web")

840-488: A message to the public that shapes the audiences' opinion towards the subject of the slogan. "It is well known that the text a human hears or reads constitutes merely 7% of the received information. As a result, any slogan merely possesses a supportive task." (Rumšienė & Rumšas, 2014). Looking at a slogan as a supportive role to a brand's image and portrayal is helpful to understand why advertisers need to be careful in how they construct their slogan, as it needs to mold with

924-424: A more powerful media than either TV or the internet, starting with mobile being permanently carried and always connected. Mobile has the best audience accuracy and is the only mass media with a built-in payment channel available to every user without any credit cards or PayPal accounts or even an age limit. Mobile is often called the 7th Mass Medium and either the fourth screen (if counting cinema, TV and PC screens) or

SECTION 10

#1732848393595

1008-452: A newspaper, or watching the 10 o'clock news, people can log onto the internet to get the news they want, when they want it. For example, many workers listen to the radio through the Internet while sitting at their desk. Even the education system relies on the Internet. Teachers can contact the entire class by sending one e-mail. They may have web pages on which students can get another copy of

1092-642: A non-English or place adopts the English language or culture; institutional, in which institutions are influenced by those of England or the United Kingdom ; or linguistic , in which a non-English term or name is altered due to the cultural influence of the English language. It can also refer to the influence of English soft power , which includes media, cuisine, popular culture, technology, business practices, laws and political systems. Anglicisation first occurred in

1176-607: A number of technologies combined to produce podcasting . Podcasting is an asynchronous broadcast/narrowcast medium. Adam Curry and his associates, the Podshow , are principal proponents of podcasting. The term ' film ' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film (also called film stock ), historically the primary medium for recording and displaying motion pictures. Many other terms for film exist, such as motion pictures (or just pictures and "picture"),

1260-462: A particular subject; others function as more personal online diaries. A typical blog combines text, images and other graphics, and links to other blogs, web pages, and related media. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog) and audio (podcasting), are part of

1344-462: A powerful cause where the impact of the message is essential to the cause. The slogan can be used to raise awareness about a current cause; one way is to do so is by showing the truth that the cause is supporting. A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. Slogans, whether used for advertising purpose or social causes, deliver

1428-552: A slogan for a brand, as it clearly shows a brand is a very valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Gaelic armies. Marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines , signatures , claims or pay-offs . "Sloganeering"

1512-461: A theme, which can be exampled with The Wall Street Journal as they offer news on finance and business related-topics. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television. Recent developments on the Internet are posing major threats to its business model, however. Paid circulation is declining in most countries, and advertising revenue, which makes up

1596-463: A wider network of social media. Microblogging is another type of blogging which consists of blogs with very short posts. RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired , news-oriented community sites like Slashdot , and personal blogs. It is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts. An RSS document (which

1680-486: A worldwide attraction, especially with the addition of dubbing or subtitles that translate the original language. A video game is a computer-controlled game in which a video display, such as a monitor or television set, is the primary feedback device. The term "computer game" also includes games which display only text or which use other methods, such as sound or vibration, as their primary feedback device. There always must also be some sort of input device , usually in

1764-436: Is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint . It may be general or special interest, most often published daily or weekly. The most important function of newspapers is to inform the public of significant events. Local newspapers inform local communities and include advertisements from local businesses and services, while national newspapers tend to focus on

SECTION 20

#1732848393595

1848-490: Is a more interactive medium of mass media, and can be briefly described as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business and governmental networks, which together carry various information and services, such as email , online chat , file transfer, and

1932-437: Is a mostly derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for

2016-499: Is accessible through the Internet, along with many other services including e-mail, file sharing and others described below. Toward the end of the 20th century, the advent of the World Wide Web marked the first era in which most individuals could have a means of exposure on a scale comparable to that of mass media. Anyone with a web site has the potential to address a global audience, although serving to high levels of web traffic

2100-425: Is advertising. The language used in the slogans is essential to the message it wants to convey. Current words used can trigger different emotions that consumers will associate that product with. The use of good adjectives makes for an effective slogan; when adjectives are paired with describing nouns, they help bring the meaning of the message out through the words. When a slogan is used for advertising purposes its goal

2184-494: Is called a "feed" or "web feed" or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays. A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to

2268-403: Is not seen because of an effect known as persistence of vision , whereby the eye retains a visual image for a fraction of a second after the source has been removed. Also of relevance is what causes the perception of motion: a psychological effect identified as beta movement . Film has emerged as an important art form. They entertain, educate, enlighten and inspire audiences. Any film can become

2352-433: Is sometimes erroneously used as a synonym for " mainstream media ". Mainstream media are distinguished from alternative media by their content and point of view. Alternative media are also "mass media" outlets in the sense that they use technology capable of reaching many people, even if the audience is often smaller than the mainstream. In common usage, the term "mass" denotes not that a given number of individuals receives

2436-836: Is sometimes misunderstood in this way. It can be used for various purposes: Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events , trends , issues and people. Those who practice journalism are known as journalists . News -oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham ), because journalists often record important events, producing news articles on short deadlines. While under pressure to be first with their stories, news media organisations usually edit and proofread their reports prior to publication, adhering to each organisation's standards of accuracy, quality and style. Many news organisation claim proud traditions of holding government officials and institutions accountable to

2520-422: Is still relatively expensive. It is possible that the rise of peer-to-peer technologies may have begun the process of making the cost of bandwidth manageable. Although a vast amount of information, imagery, and commentary (i.e. "content") has been made available, it is often difficult to determine the authenticity and reliability of information contained in web pages (in many cases, self-published). The invention of

2604-550: Is to sell the product or service to as many consumers through the message and information a slogan provides. A slogan's message can include information about the quality of the product. Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. Slogans can influence that way consumers behave when choosing what product to buy. Slogans offer information to consumers in an appealing and creative way. A slogan can be used for

Slogan - Misplaced Pages Continue

2688-560: The British Isles , when Celts under the sovereignty of the king of England underwent a process of anglicisation. The Celtic language decline in England was mostly complete by 1000 AD, but continued in Cornwall and other regions until the 18th century. In Scotland , the decline of Scottish Gaelic began during the reign of Malcolm III of Scotland to the point where by the mid-14th century

2772-866: The Danish city København ( Copenhagen ), the Russian city of Moskva ( Moscow ), the Swedish city of Göteborg ( Gothenburg ), the Dutch city of Den Haag ( The Hague ), the Spanish city of Sevilla ( Seville ), the Egyptian city of Al-Qāhira ( Cairo ), and the Italian city of Firenze ( Florence ). The Indian city of Kolkata used to be anglicised as Calcutta , until the city chose to change its official name back to Kolkata in 2001. Anglicisation of words and names from indigenous languages occurred across

2856-601: The English-speaking world in former parts of the British Empire . Toponyms in particular have been affected by this process. In the past, the names of people from other language areas were anglicised to a higher extent than today. This was the general rule for names of Latin or (classical) Greek origin. Today, the anglicised name forms are often retained for the more well-known persons, like Aristotle for Aristoteles, and Adrian (or later Hadrian ) for Hadrianus. During

2940-675: The Isle of Man and the Channel Islands . Until the 19th century, most significant period for anglicisation in those regions was the High Middle Ages . Between 1000 and 1300, the British Isles became increasingly anglicised. Firstly, the ruling classes of England, who were of Norman origin after the Norman Conquest of 1066, became anglicised as their separate Norman identity, different from

3024-519: The McCarthy era . Death to America is an anti-American political slogan and chant . It is used in Iran . Death to Arabs is an anti-Arab slogan which is used by some Israelis. Anglicisation Anglicisation or Anglicization is a form of cultural assimilation whereby something non-English becomes assimilated into or influenced by the culture of England . It can be sociocultural, in which

3108-543: The Scots language was the dominant national language among the Scottish people . In Wales , however, the Welsh language has continued to be spoken by a large part of the country's population due to language revival measures aimed at countering historical anglicisation measures such as the Welsh not . In the early parts of the 19th century, mostly due to increased immigration from

3192-456: The Welsh educational system . English "was perceived as the language of progress, equality, prosperity, mass entertainment and pleasure". This and other administrative reforms resulted in the institutional and cultural dominance of English and marginalisation of Welsh, especially in the more urban south and north-east of Wales. In 2022, the Commission for Welsh-speaking Communities warned that

3276-727: The conquest of Wales by Edward I , which involved English and Flemish settlers being "planted" in various newly established settlements in Welsh territory. English settlers in Ireland mostly resided in the Pale , a small area concentrated around Dublin . However, much of the land the English settled was not intensively used or densely populated. The culture of settling English populations in Wales and Ireland remained heavy influenced by that of England. These communities were also socially and culturally segregated from

3360-664: The European continent during the Middle Ages; they were used primarily as passwords to ensure proper recognition of individuals at night or in the confusion of battle. Crimmins' (2000, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research suggests that brands are an extremely valuable corporate asset, and can constitute much of a business's total value. With this in mind, if we take into consideration Keller's (1993, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research, which suggests that

3444-452: The Internet has also allowed breaking news stories to reach around the globe within minutes. This rapid growth of instantaneous, decentralised communication is often deemed likely to change mass media and its relationship to society. "Cross-media" means the idea of distributing the same message through different media channels. A similar idea is expressed in the news industry as "convergence". Many authors understand cross-media publishing to be

Slogan - Misplaced Pages Continue

3528-516: The Internet, however, it is questionable whether players of video games are sharing a common experience when they play the game individually. It is possible to discuss in great detail the events of a video game with a friend one has never played with, because the experience is identical to each. The question, then, is whether this is a form of mass communication. Five characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University : The term "mass media"

3612-649: The Islands. The upper class in the Channel Islands supported anglicising the Islands, due to the social and economic benefits it would bring. Anglophiles such as John Le Couteur strove to introduce English culture to Jersey . Anglicisation was an essential element in the development of British society and of the development of a unified British polity. Within the British Isles , anglicisation can be defined as influence of English culture in Scotland , Wales , Ireland ,

3696-670: The Master Settlement Agreement between the US and the tobacco industries prohibited the billboard advertising of cigarettes. In a 1994 Chicago-based study, Diana Hackbarth and her colleagues revealed how tobacco- and alcohol-based billboards were concentrated in poor neighbourhoods. In other urban centers, alcohol and tobacco billboards were much more concentrated in African-American neighbourhoods than in white neighbourhoods. Mass media encompasses much more than just news, although it

3780-419: The Welsh people did not move abroad in search of employment during the early modern era, and thus did not have to learn to speak English. Furthermore, migration patterns created a cultural division of labour, with national migrants tending to work in coalfields or remain in rural villages, while non-national migrants were attracted to coastal towns and cities. This preserved monocultural Welsh communities, ensuring

3864-399: The ability to publish in both print and on the web without manual conversion effort. An increasing number of wireless devices with mutually incompatible data and screen formats make it even more difficult to achieve the objective "create once, publish many". The Internet is quickly becoming the center of mass media. Everything is becoming accessible via the internet. Rather than picking up

3948-852: The advent of mass media , particularly with the creation the Gutenberg 's printing press and later modern mass media in the early 20th century. Examples of slogans being used in the context of protest in antiquity include the Nika revolt , in which the cry "Nika!" (victory in Greek) was used as a rallying tool and nearly brought down the Byzantine Empire under Justinian I . The basis of slogans have been noted by many political figures and dictators have also noted its effectiveness, in Hitler's Mein Kampf he notes to tell and repeat

4032-523: The anglicisation of the Welsh culture and language. Motives for anglicising Wales included securing Protestant England against incursions from Catholic powers in Continental Europe and promoting the power of the Welsh Tudor dynasty in the rest of England. Scholars have argued that industrialisation prevented Wales from being anglicised to the extent of Ireland and Scotland, as the majority of

4116-583: The bulk of a newspaper's income, is shifting from print to online; some commentators, nevertheless, point out that historically new media such as radio and television did not entirely supplant existing. The internet has challenged the press as an alternative source of information and opinion but has also provided a new platform for newspaper organisations to reach new audiences. According to the World Trends Report , between 2012 and 2016, print newspaper circulation continued to fall in almost all regions, with

4200-517: The class outline or assignments. Some classes have class blogs in which students are required to post weekly, with students graded on their contributions. Blogging , too, has become a pervasive form of media. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video. Entries are commonly displayed in reverse chronological order, with most recent posts shown on top. Many blogs provide commentary or news on

4284-597: The context of corporations and producing advertisements that either seek to empower or exclude the viewer to encourage an in-group mentality with the goal of getting the viewer to consume . While Manufacturing Consent addresses the use of slogans in the context of national propaganda, Chomsky argues that national and capitalist propaganda are inherently linked and are not clearly exclusive to each other. They are often used in disinformation campaigns , as quick immediate forms of propaganda suited well to modern forms of social media . Earlier writers such George Orwell notes

SECTION 50

#1732848393595

4368-519: The continued prominence of the Welsh language and customs within them. However, other scholars argue that industrialisation and urbanisation led to economic decline in rural Wales, and given that the country's large towns and cities were anglicised, this led to an overall anglicisation of the nation. The Elementary Education Act 1870 and the Welsh Intermediate Education Act 1889 introduced compulsory English-language education into

4452-434: The decline of French brought about the adoption of more values and social structures from Victorian era England. Eventually, this led to the Channel Islands's culture becoming mostly anglicised, which supplanted the traditional Norman-based culture of the Islands. From 1912, the educational system of the Channel Islands was delivered solely in English, following the norms of the English educational system . Anglicisation

4536-491: The definition. In the early 2000s, a classification called the "seven mass media" came into use. In order of introduction, they are: Each mass medium has its own content types, creative artists, technicians and business models. For example, the Internet includes blogs , podcasts , web sites and various other technologies built atop the general distribution network. The sixth and seventh media, Internet and mobile phones, are often referred to collectively as digital media ; and

4620-411: The effective use of quick non-critical slogans to produce a servile population, written primarily in 1984 as a general critique of the manipulation of language. Slogans are often used as a way to dehumanize groups of people. In the United States as anti-communist fever took hold in the 1950s, the phrase " Better dead than Red " became popular anti-communist slogan in the United States, especially during

4704-499: The emigration of Anglophones to Welsh-speaking villages and towns was putting the Welsh language at risk. During the 19th and 20th centuries, there was a nationwide effort in the United States to anglicise all immigrants to the US . This was carried out through methods including (but not limited to) mandating the teaching of American English and having all immigrants change their first names to English-sounding names. This movement

4788-827: The exception of Asia and the Pacific , where the dramatic increase in sales in a few select countries has offset falls in historically strong Asian markets such as Japan and the Republic of Korea . Most notably, between 2012 and 2016, India 's print circulation grew by 89 per cent. Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, skywriting, AR advertising. Many commercial advertisers use this form of mass media when advertising in sports stadiums. Tobacco and alcohol manufacturers used billboards and other outdoor media extensively. However, in 1998,

4872-412: The form of button/joystick combinations (on arcade games), a keyboard and mouse/ trackball combination (computer games), a controller ( console games), or a combination of any of the above. Also, more esoteric devices have been used for input, e.g., the player's motion. Usually there are rules and goals, but in more open-ended games the player may be free to do whatever they like within the confines of

4956-412: The fourth and fifth, radio and TV, as broadcast media . Some argue that video games have developed into a distinct mass form of media. While a telephone is a two-way communication device, mass media communicates to a large group. In addition, the telephone has transformed into a cell phone which is equipped with Internet access. A question arises whether this makes cell phones a mass medium or simply

5040-403: The identity of the native Anglo-Saxons , became replaced with a single English national identity . Secondly, English communities in Wales and Ireland emphasised their English identities, which became established through the settlement of various parts of Wales and Ireland between the 11th and 17th centuries under the guidance of successive English kings. In Wales, this primarily occurred during

5124-504: The increasing speed and quantity of information in the modern age, slogans have become a mainstay of any campaign, often used by Unions while on strike to make their demands immediately clear. This has been noted by many scholars , as an example Noam Chomsky notes of the worrying fusion of media and reality in Manufacturing Consent Chomsky discusses this basis as well the potential dangers of this, particularly towards

SECTION 60

#1732848393595

5208-474: The interlinked web pages and other documents of the World Wide Web . Contrary to some common usage, the Internet and the World Wide Web are not synonymous: the Internet is the system of interconnected computer networks , linked by copper wires, fibre-optic cables, wireless connections etc.; the Web is the contents, or the interconnected documents , linked by hyperlinks and URLs . The World Wide Web

5292-414: The invention of digital recording and the compact disc in 1983 brought massive improvements in ruggedness and quality. The most recent developments have been in digital audio players . An album is a collection of related audio recordings, released together to the public, usually commercially. The term record album originated from the fact that 78 RPM phonograph disc records were kept together in

5376-414: The invention of the phonograph using purely mechanical techniques, the field has advanced with the invention of electrical recording, the mass production of the 78 record , the magnetic wire recorder followed by the tape recorder , the vinyl LP record . The invention of the compact cassette in the 1960s, followed by Sony's Walkman , gave a major boost to the mass distribution of music recordings, and

5460-443: The late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers, radio, recordings and television. The explosion of digital communication technology in the late 20th and early 21st centuries made prominent the question: what forms of media should be classified as "mass media"? For example, it is controversial whether to include mobile phones and video games in

5544-469: The likability of a slogan. The clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself. Advertisers must keep into consideration these factors when creating

5628-678: The native Irish and Welsh, a distinction which was reinforced by government legislation such as the Statutes of Kilkenny . During the Middle Ages , Wales was gradually conquered by the English. The institutional anglicisation of Wales was finalised with the Laws in Wales Acts 1535 and 1542 , which fully incorporated Wales into the Kingdom of England . This not only institutionally anglicised Wales, but brought about

5712-478: The other components of the brand image, being logo and name. For example, if a slogan was pushing towards "environmentally friendly", yet the logo and name seemed to show very little concern for the environment, it would be harder for the brand to integrate these components into a successful brand image, as they would not integrate together towards a common image. Slogans have been used widely in protests dating back hundreds of years, however increased rapidly following

5796-474: The other hand, two or more organisations may share a channel and each use it during a fixed part of the day, such as the Cartoon Network / Adult Swim . Digital radio and digital television may also transmit multiplexed programming, with several channels compressed into one ensemble . When broadcasting is done via the Internet the term webcasting is often used. In 2004, a new phenomenon occurred when

5880-420: The products, but rather that the products are available in principle to a plurality of recipients. The sequencing of content in a broadcast is called a schedule . With all technological endeavours a number of technical terms and slang have developed. Radio and television programs are distributed over frequency bands which are highly regulated in the United States. Such regulation includes determination of

5964-418: The public, while media critics have raised questions about holding the press itself accountable to the standards of professional journalism. Public relations is the art and science of managing communication between an organisation and its key publics to build, manage and sustain its positive image. Examples include: Publishing is the industry concerned with the production of literature or information –

6048-476: The rest of the British Isles, the town of St Helier in the Channel Islands became a predominantly English-speaking place, though bilingualism was still common. This created a divided linguistic geography, as the people of the countryside continued to use forms of Norman French , and many did not even know English. English became seen in the Channel Islands as "the language of commercial success and moral and intellectual achievement". The growth of English and

6132-455: The same talking points without any regard to if they have any philosophical or factual basis in reality, advising to state " big lies " in politics. The basis of this simple propaganda effect was used by the Nazi and Soviet regimes as noted in their propaganda posters . In contrast, slogans are oftentimes used in liberal democracies as well as grassroot organisation, in a campaign setting. With

6216-543: The series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster. Mobile phones were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, tablets and other portable devices, and today

6300-404: The silver screen , photoplays , the cinema , picture shows , flicks and, most commonly, movies . Films are produced by recording people and objects with cameras , or by creating them using animation techniques or special effects . Films comprise a series of individual frames, but when these images are shown in rapid succession, an illusion of motion is created. Flickering between frames

6384-665: The ten best-selling printed books were originally released as mobile phone books. Similar to the internet, mobile is also an interactive media , but has far wider reach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billion internet users (source ITU). Like email on the internet, the top application on mobile is also a personal messaging service, but SMS text messaging is used by over 2.4 billion people. Practically all internet services and applications exist or have similar cousins on mobile, from search to multiplayer games to virtual worlds to blogs. Mobile has several unique benefits which many mobile media pundits claim make mobile

6468-434: The third screen (counting only TV and PC). A magazine is a periodical publication containing a variety of articles, generally financed by advertising or purchase by readers. Magazines are typically published weekly , biweekly , monthly , bimonthly or quarterly , with a date on the cover that is in advance of the date it is actually published. They are often printed in colour on coated paper , and are bound with

6552-769: The time in which there were large influxes of immigrants from Europe to the United States and United Kingdom during the 19th and 20th centuries, the names of many immigrants were never changed by immigration officials but only by personal choice. Mass media Mass media include the diverse arrays of media that reach a large audience via mass communication . Broadcast media transmit information electronically via media such as films , radio , recorded music, or television . Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email , social media sites, websites , and Internet-based radio and television. Many other mass media outlets have an additional presence on

6636-477: The total value of media consumed on mobile vastly exceeds that of internet content, and was worth over $ 31 billion in 2007 (source Informa). The mobile media content includes over $ 8 billion worth of mobile music (ringing tones, ringback tones, truetones, MP3 files, karaoke, music videos, music streaming services, etc.); over $ 5 billion worth of mobile gaming; and various news, entertainment and advertising services. In Japan mobile phone books are so popular that five of

6720-458: The virtual universe. In common usage, an " arcade game " refers to a game designed to be played in an establishment in which patrons pay to play on a per-use basis. A "computer game" or " PC game " refers to a game that is played on a personal computer. A " Console game " refers to one that is played on a device specifically designed for the use of such, while interfacing with a standard television set. A "video game" (or "videogame") has evolved into

6804-1171: The web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising ; billboards ; blimps ; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting . Print media transmit information via physical objects, such as books , comics , magazines , newspapers , or pamphlets . Event organising and public speaking can also be considered forms of mass media. Mass media organisations or mass media companies that control these technologies include movie studios, publishing companies, and radio and television stations (the latter are also sometimes known as mass media networks ); they often form media conglomerates . In

6888-570: The width of the bands, range, licensing, types of receivers and transmitters used, and acceptable content. Cable television programs are often broadcast simultaneously with radio and television programs, but have a more limited audience. By coding signals and requiring a cable converter box at individual recipients' locations, cable also enables subscription -based channels and pay-per-view services. A broadcasting organisation may broadcast several programs simultaneously, through several channels ( frequencies ), for example BBC One and Two . On

6972-650: Was known as Americanization and is considered a subset of Anglicization due to English being the dominant language in the United States. Linguistic anglicisation is the practice of modifying foreign words, names, and phrases to make them easier to spell, pronounce or understand in English . The term commonly refers to the respelling of foreign words, often to a more drastic degree than that implied in, for example, romanisation . Non-English words may be anglicised by changing their form and/or pronunciation to something more familiar to English speakers. Some foreign place names are commonly anglicised in English. Examples include

7056-484: Was supported by the British government , and it was suggested that anglicisation would not only encourage loyalty and congeniality between the Channel Islands and Britain, but also provide economic prosperity and improved "general happiness". During the 19th century, there was concern over the practise of sending young Channel Islanders to France for education, as they might have brought back French culture and viewpoints back to

#594405