The Marvel Universe is a fictional shared universe where the stories in most American comic book titles and other media published by Marvel Comics take place. Superhero teams such as the Avengers , the X-Men , the Fantastic Four , the Guardians of the Galaxy , and many Marvel superheroes live in this universe, including characters such as Spider-Man , Captain America , Iron Man , Thor , the Hulk , Ant-Man , the Wasp , Wolverine , Black Panther , Doctor Strange , Daredevil , and Captain Marvel , Blade , Black Widow , Hawkeye , Mister Fantastic , among numerous others. It also contains well-known supervillains such as Doctor Doom , Magneto , Ultron , Thanos , Loki , The Green Goblin , Kang the Conqueror , Red Skull , The Kingpin , Doctor Octopus , Carnage , Apocalypse , Dormammu , Mysterio , Electro , and the Vulture . It also contains antiheroes such as Venom , Namor , Deadpool , Silver Sable , Ghost Rider , The Punisher , Elektra , and Black Cat .
154-420: " Decimation " is a storyline published by Marvel Comics in 2005 , spinning out of the events of the House of M limited series . The event started with a one-shot issue and took place in a number of various series all carrying the "Decimation" logo on the cover. The 2005 miniseries Generation M , Sentinel Squad O*N*E , X-Men: Deadly Genesis and X-Men: The 198 were all launched specifically for
308-634: A Once Upon a Time graphic novel was announced for publication in September. With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries. On January 3, 2014, fellow Disney subsidiary Lucasfilm announced that as of 2015, Star Wars comics would once again be published by Marvel. Following
462-414: A Cold War culture that led their creators to revise the superhero conventions of previous eras to better reflect the psychological spirit of their age. Eschewing such comic book tropes as secret identities and even costumes at first, having a monster as one of the heroes, and having its characters bicker and complain in what was later called a "superheroes in the real world" approach, the series represented
616-607: A humanoid species of water-breathers that live in Earth's oceans. Most of these races have advanced technology but existed hidden from humanity until recent times. More variants of humanity can be found in the Savage Land (see Places below). Most of the Savage Land races have their origin from a group of primitive ape-men who seems to have escaped the Celestial experiments and whose influence
770-598: A sentient entity called the Collective , who has since come into violent conflict with the Avengers. In addition, a portion of the energy revived the body of Gabriel Summers , brother of both Alex (Havok) and Scott Summers (Cyclops), who had been trapped in space for many years following the defeat of Krakoa , as depicted in the X-Men: Deadly Genesis limited series. According to Marvel Editor-In-Chief Joe Quesada ,
924-604: A Marvelcon '76. At the 1975 event, Stan Lee used a Fantastic Four panel discussion to announce that Jack Kirby , the artist co-creator of most of Marvel's signature characters, was returning to Marvel after having left in 1970 to work for rival DC Comics . In October 1976, Marvel, which already licensed reprints in different countries, including the UK, created a superhero specifically for the British market. Captain Britain debuted exclusively in
1078-580: A brief time. During his time as president, he appointed his associate editor, prolific writer Roy Thomas , as editor-in-chief. Thomas added "Stan Lee Presents" to the opening page of each comic book. A series of new editors-in-chief oversaw the company during another slow time for the industry. Once again, Marvel attempted to diversify, and with the updating of the Comics Code published titles themed to horror ( The Tomb of Dracula ), martial arts ( Shang-Chi: Master of Kung Fu ), sword-and-sorcery ( Conan
1232-536: A cash and stock deal worth approximately $ 4 billion, which if necessary would be adjusted at closing, giving Marvel shareholders $ 30 and 0.745 Disney shares for each share of Marvel they owned. As of 2008, Marvel and its major competitor DC Comics shared over 80% of the American comic-book market. As of September 2010, Marvel switched its bookstore distribution company from Diamond Book Distributors to Hachette Distribution Services . Marvel moved its office to
1386-494: A change that proved to be a great success. Marvel often presented flawed superheroes, freaks, and misfits—unlike the perfect, handsome, athletic heroes found in previous traditional comic books. Some Marvel heroes looked like villains and monsters such as the Hulk and the Thing . This naturalistic approach even extended into topical politics. Comics historian Mike Benton also noted: In
1540-505: A chord with the older readers, including college-aged adults. In 1965, Spider-Man and the Hulk were both featured in Esquire magazine's list of 28 college campus heroes, alongside John F. Kennedy and Bob Dylan . In 2009, writer Geoff Boucher reflected that, Superman and DC Comics instantly seemed like boring old Pat Boone ; Marvel felt like The Beatles and the British Invasion . It
1694-465: A consequence, their acts are recurrently dangerous to mortals. When dire threats threaten the universe, it is not uncommon for these beings to gather together to discuss the threat and even act on it. Most conceptual entities are simply interested in furthering their essential function or to keep the balance with an opposing force. However, certain cosmic entities, such as Galactus , the In-Betweener ,
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#17328591849331848-498: A controversial personality, Shooter cured many of the procedural ills at Marvel, including repeatedly missed deadlines. During Shooter's nine-year tenure as editor-in-chief, Chris Claremont and John Byrne 's run on the Uncanny X-Men and Frank Miller 's run on Daredevil became critical and commercial successes. Shooter brought Marvel into the rapidly evolving direct market , institutionalized creator royalties, starting with
2002-506: A crossover that allowed Marvel to relaunch some of its flagship characters such as the Avengers and the Fantastic Four , and outsource them to the studios of two of the former Marvel artists turned Image Comics founders, Jim Lee and Rob Liefeld. The relaunched titles, which saw the characters transported to a parallel universe with a history distinct from the mainstream Marvel Universe, were
2156-510: A deal brokered by Malibu Comics ' owner Scott Mitchell Rosenberg . Three years later, on November 3, 1994, Rosenberg sold Malibu to Marvel. In purchasing Malibu, Marvel now owned computer coloring technology that had been developed by Rosenberg, and also integrated the Ultraverse line of comics and the Genesis Universe into Marvel's multiverse . Earlier that year, the company secured
2310-528: A deal with Harvey Comics , whereas Marvel took on the publishing and distribution of Harvey's titles. In late 1994, Marvel acquired the comic book distributor Heroes World Distribution to use as its own exclusive distributor. As the industry's other major publishers made exclusive distribution deals with other companies, the ripple effect resulted in the survival of only one other major distributor in North America, Diamond Comic Distributors Inc. Then, by
2464-692: A half million. Based on the mathematical comparisons of the oft-repeated 198 and several million, Marvel re-evaluated the 90% figure into "over 99%", as shown in Civil War: Battle Damage Report when Iron Man comments on the Post-CW world. Both Hank Pym and Beast note shortly after the event that it is impossible for the energy that certain mutants controlled to simply have vanished, and that it must have been "sent" somewhere. As would later be revealed in New Avengers , most of this energy became
2618-503: A higher realm known as Paradise, proving that some form of Heaven and Hell do exist in this Universe, seemingly like those in keeping with common real-world religious belief. Similarly, demons are evil magical beings who take affairs in the matters of the universe. Some of the most powerful are Blackheart , Mephisto , Nightmare , Satannish , Thog the Nether-Spawn and Zom . There are also powerful benevolent mystical entities such as
2772-442: A line of digital comics , Marvel AR, a software application that provides an augmented reality experience to readers and Marvel NOW! , a relaunch of most of the company's major titles with different creative teams. Marvel NOW! also saw the debut of new flagship titles including Uncanny Avengers and All-New X-Men . In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With ABC ,
2926-469: A mist-like substance; some of the most powerful are capable of controlling the weather to a somewhat limited degree. All vampires must ingest blood to maintain their survival and physical vitality. So long as they do so regularly, they cease to age and are immune to diseases. They retain the well-known vulnerabilities common to vampires in other media interpretations, including sunlight, garlic, religious icons and weapons made of silver. Vampires can be killed by
3080-584: A month, maybe more, and ... suddenly we went ... to either eight or 12 books a month, which was all Independent News Distributors would accept from us." The company was briefly renamed to Goodman Comics in 1957 under the distribution deal with Independent News . The first modern comic books under the Marvel Comics brand were the science-fiction anthology Journey into Mystery #69 and the teen-humor title Patsy Walker #95 (both cover dated June 1961), which each displayed an "MC" box on its cover. Then, in
3234-580: A monthly or annual subscription fee. At the December 2007 the New York Anime Fest, the company announcement that Del Rey Manga would published two original English language Marvel manga books featuring the X-Men and Wolverine to hit the stands in spring 2009. In 2009 Marvel Comics closed its Open Submissions Policy, in which the company had accepted unsolicited samples from aspiring comic book artists, saying
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#17328591849333388-465: A new Atlas Comics line, but this lasted only a year and a half. In the mid-1970s a decline of the newsstand distribution network affected Marvel. Cult hits such as Howard the Duck fell victim to the distribution problems, with some titles reporting low sales when in fact the first specialty comic book stores resold them at a later date. But by the end of the decade, Marvel's fortunes were reviving, thanks to
3542-482: A new British super team, as well as the relaunch of X-Factor from the MadroX miniseries. It also includes several mini-series— Son of M starring a depowered Quicksilver , Generation M focusing on other depowered characters, Sentinel Squad O*N*E showing the latest iteration of the mutant-hunting Sentinels to be robots piloted by humans, X-Men: Deadly Genesis , and X-Men: The 198 —and continues throughout
3696-462: A new direction in human evolution, as he is born with superpowers even though his genetic profile said he was an ordinary human being. The majority of the public is unaware of what may cause superhuman powers. Other possible origins for superhuman powers include magic , genetic manipulation and/or bionic implants. Some heroes and villains have no powers at all but depend instead on hand-to-hand combat training or advanced technological equipment. In
3850-525: A number of different titles. Goodman's business strategy involved having his various magazines and comic books published by a number of corporations all operating out of the same office and with the same staff. One of these shell companies through which Timely Comics was published was named Marvel Comics by at least Marvel Mystery Comics #55 (May 1944). As well, some comics' covers, such as All Surprise Comics #12 (Winter 1946–47), were labeled "A Marvel Magazine" many years before Goodman would formally adopt
4004-646: A number of mutants who still have their powers. While it has been stated that there are at least 198 remaining mutants, according to Henry Peter Gyrich in Avengers: The Initiative , there are actually "around 300"; the 198 number is merely the number of mutants the US government has cataloged, with a 199th mutant ( Mutant Zero ) being off the record. Over 198 mutants were identified post M-Day, but around 30 more died in following storylines such as Necrosha or Second Coming . Selene and her servant Eli Bard have used
4158-818: A possible manifestation/ avatar of the One-Above-All . The mentioned One-Above-All is believed to be the supreme, omnipotent being, who solely created the Marvel Multiverse , and possibly acted beyond. He also brought to life the Living Tribunal , an extremely powerful cosmic entity, who serves to maintain balance within the Multiverse. The Marvel Universe is part of a Multiverse , with various universes coexisting simultaneously, usually without affecting each other directly. Furthermore, each universe has various other dimensions associated with it, and one such group
4312-622: A precursor to Marvel's series of reference material, The Official Handbook of the Marvel Universe , which followed shortly on the heels of Contest of Champions . The Marvel Universe is strongly based on the real world. Earth in the Marvel Universe has all the features of the real one: same countries, same personalities (politicians, movie stars, etc.), same historical events (such as World War II), and so on; however, it also contains many other fictional elements: countries such as Wakanda and Latveria (very small nations) and organizations like
4466-543: A reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated. This applied to The Amazing Spider-Man title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other teenager, something with which many readers could identify. Stan Lee and freelance artist and eventual co-plotter Jack Kirby 's Fantastic Four originated in
4620-699: A sacred vow not to intervene in events, though the Watcher assigned to Earth, Uatu , has violated this oath on several occasions. The Elders of the Universe are ancient aliens who have often had a great impact on many worlds for billions of years, acting alone or as a group. A power called the Power Primordial is channeled through them. Many other races exist and have formed an "Intergalactic Council" to have their say on matters that affect them all, such as interference from Earth humans in their affairs. Also abundant in
4774-404: A series of junk bonds that he used to acquire other entertainment companies, secured by MEG stock. Marvel earned a great deal of money with their 1980s children's comics imprint Star Comics and they earned a great deal more money and worldwide success during the comic book boom of the early 1990s, launching the successful 2099 line of comics set in the future ( Spider-Man 2099 , etc.) and
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4928-533: A solid success amidst a generally struggling industry. In 1997, Toy Biz bought Marvel Entertainment Group to end the bankruptcy, forming a new corporation, Marvel Enterprises . With his business partner Avi Arad , publisher Bill Jemas , and editor-in-chief Bob Harras , Toy Biz co-owner Isaac Perlmutter helped stabilize the comics line. In 1998, the company launched the imprint Marvel Knights , taking place “with reduced [Marvel] continuity,” according to one history, with better production quality. The imprint
5082-560: A time, drive-in film monsters another time—and even other comic books, particularly the EC horror line. Atlas also published a plethora of children's and teen humor titles, including Dan DeCarlo 's Homer the Happy Ghost (similar to Casper the Friendly Ghost ) and Homer Hooper (à la Archie Andrews ). Atlas unsuccessfully attempted to revive superheroes from late 1953 to mid-1954, with
5236-405: A wooden stake driven through the heart, though they return to life if the stake is removed. Vampires are highly allergic to silver and can be killed with it. While they normally heal rapidly, injuries inflicted by silver weapons heal at a much slower rate if the injuries are not fatal. Vampires can also be killed by decapitation or being burned with fire, with burning them to ashes and then scattering
5390-490: Is Stark Industries, owned by Tony Stark ( Iron Man ), but there are others. Advanced technology has also been given to humans by hidden races, aliens, or time travelers like Kang the Conqueror , who is known to have influenced the robotics industry in the past. In superhumans, the energy required for their superpowers either comes from within using their own body as a source or, if the demand of energy exceeds what their body
5544-505: Is a member). The lords of the various pantheons sometimes gather in groups known as either the Council of Godheads or the Council of Skyfathers. The gods were forced to stop meddling with humanity (at least openly) a thousand years ago by the Celestials , and most people today believe them to be fictional. Other pantheons have been depicted in the Marvel Universe that is still actively worshiped in
5698-473: Is capable to deliver, comes from another source. Marvel tries to explain most superpowers and their sources "scientifically", usually through the use of fictional science-like concepts, such as: A degree of paranoid fear against mutants exists due to stories of mutants being a species or even a subspecies of humans ( Homo superior or Homo sapiens superior ) that is evolving and is meant to replace normal humans. This has caused organizations to form to deal with
5852-554: Is collectively known as a Reality. Often what is referred to in the comics as a Universe is actually a Reality . According to mythology, the Multiverse has been created by the omnipotent being One-Above-All . Even the Marvel Multiverse, however, is only a part of the Omniverse, which consists of all of fiction and reality combined, including all the works that are outside of Marvel's copyright restrictions. The action of most of
6006-467: Is either restricted from use after the license expires or the characters redesigned or renamed to avoid copyright infringement. Within the fictional history of the Marvel Universe, the tradition of using costumed secret identities to fight or commit evil had long existed, but it came into prominence during the days of the American " Wild West " with heroes such as Carter Slade/the Phantom Rider . During
6160-564: Is known by various names and appearances in other cultures and among the various pantheons, but she is the same being. As a result, she is a member of every polytheistic pantheon of 'gods' worshiped by humans. Besides mythological gods, many deities made up by Marvel writers exist as well, such as the Dark Gods, enemies of the Asgardians . The Dark Gods are a race of 'gods' that have been worshiped by extraterrestrial races. Well-known alien races like
6314-819: Is located in the Andromeda Galaxy, the Kree Empire in the Greater Magellanic Cloud, which is a satellite of the Milky Way galaxy in which Earth, of course, is found, and the Shi´ar Empire is located somewhere between them in one of the smaller galaxies (perhaps the Triangulum Galaxy); frequently, these three empires are quoted as the main political powers "in the universe". Similarly, the Local Group seems to be
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6468-648: Is one of the principal deities of Hindu religion, his defeat offended some followers of Hinduism. This battle was retconned later as having been the deity Indra , the Hindu god of thunder, who was posing as Shiva, that met defeat. To avoid offending the believers of still active religions, Marvel features such deities as characters in the background or who make very brief cameo appearances. Marvel's depiction of vampires has been heavily influenced by various interpretations of popular media, such as Bram Stoker 's Dracula . As with many other supernatural creatures, Marvel entwined
6622-667: Is present in all modern Homo sapiens . Other leftovers from the era when primitive humanoids walked on Earth still exist, such as the radiation-altered Neanderthal man known as the Missing Link , an enemy of the Hulk. The Marvel Universe also contains hundreds of intelligent alien races. Earth has interacted with many of them because a major " hyperspace warp" happens to exist in the Solar System . The three major space empires are: The three are often in direct or indirect conflict, which occasionally involves Earth humans; in particular,
6776-547: Is purely due to story conveniences (or a somewhat haphazardly shifting patchwork pattern of authors), and mainly that the fictional "continuity" has been maintained and expanded far beyond what Stan Lee and others originally planned or hoped for. Hence, the passing of time was more discernible in the very early years, such as the graduation of Spider-Man ; and what started as children or teenaged characters, such as Kitty Pryde , Franklin Richards , Valeria Richards , Power Pack , or
6930-431: Is said to be the earliest confirmed number. Numbers for pre-Decimation mutants vary from "over a million" ( House of M #8) to 14 million ( New X-Men #115, where it is said that the 16 million mutants who died on Genosha was around "over half" of the estimated global mutant population of 30 million mutants), giving a population, if the commonly used 90% depowered figure is true, of between one hundred thousand and one and
7084-527: Is taken to refer to the mainstream Marvel continuity , which is known as Earth-616 or Prime Earth . Some of Timely Comics (the 1930s and '40s predecessor to Marvel Comics) characters coexisted in the same world was first established in Marvel Mystery Comics #7 (1940) where Namor was mentioned in Human Torch 's story, and vice versa. Later several superheroes (who starred in separate stories in
7238-549: Is the first crossover comic book in modern Marvel continuity (first meeting of Fantastic Four and the Hulk). Eventually, many of the leading heroes (Ant-Man, Wasp, Iron Man, Thor and the Hulk) assembled into a team known as the Avengers , which debuted in September 1963. This was not the first time that Marvel's characters had interacted with one another— Namor the Sub-Mariner and the original Human Torch had been rivals when Marvel
7392-523: Is unknown why this happens, though a warp known as the Nexus of All Realities exists in a swamp in the Florida Everglades of Earth-616. For the most part, this does not matter, as most beings are unaware that this occurs, or even that their universes were recently "born" from another. However, individuals and organizations exist that try to monitor or manipulate the various realities. These include Immortus ,
7546-565: The X-Men: The Animated Series which was aired on Fox Kids , they later released Spider-Man: The Animated Series on the network as well. In 1993, Marvel teamed up with Thomas Nelson to create Christian media genre comics, including a Christian superhero named The Illuminator, they made adaptions of Christian novels too, including In His Steps , The Screwtape Letters , and The Pilgrim's Progress . In 1996, Marvel had some of its titles participate in " Heroes Reborn ",
7700-498: The American News Company —which shortly afterward lost a Justice Department lawsuit and discontinued its business. Atlas was left without distribution and was forced to turn to Independent News , the distribution arm of its biggest rival, National (DC) Comics , which imposed draconian restrictions on Goodman's company. As then-Atlas editor Stan Lee recalled in a 1988 interview, "[We had been] turning out 40, 50, 60 books
7854-899: The Avengers , X-Men , Fantastic Four , and Guardians of the Galaxy . Its stable of well-known supervillains includes Doctor Doom , Magneto , Green Goblin , Kingpin , Red Skull , Loki , Ultron , Thanos , Kang the Conqueror , Venom , and Galactus . Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe , with most locations mirroring real-life places; many major characters are based in New York City. Additionally, Marvel has published several licensed properties from other companies. This includes Star Wars comics , twice from 1977 to 1987 , and again since 2015 . Pulp-magazine publisher Martin Goodman created
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#17328591849338008-554: The Big Bang . 'The " Fulcrum " is a comparatively recent addition to the hierarchy, that "all" cosmic entities allegedly serve, of a level of raw power stated to far surpass the might of the Watchers and the Celestials. Unlike most other entities, it is capable of conscience, compassion, and even a sense of humor, and has stated that it wants other cosmic beings to develop such as well. He is
8162-632: The Captain Britain Corps , the Time Variance Authority , the Timebreakers / Exiles , and Kang the Conqueror 's forces. It is possible to travel through time without creating a new alternative universe, instead of altering events in the future, but this seems to have devastating and very far-reaching repercussions, as depicted in Marvel 1602 (it almost destroyed the whole multiverse, including
8316-670: The Comics Code Authority (CCA) approval seal, due to the violence depicted in the issue. The CCA, which governed the content of American comic books, rejected the issue, requiring that changes be made. Instead, Marvel simply stopped submitting comics to the CCA. It then established its own Marvel Rating System for comics. Marvel also created new imprints , such as MAX (an explicit-content line) and Marvel Adventures (developed for child audiences). The company also created an alternate universe imprint, Ultimate Marvel , that allowed
8470-509: The Epic Comics imprint for creator-owned material in 1982; introduced company-wide crossover story arcs with Contest of Champions and Secret Wars ; and in 1986 launched the ultimately unsuccessful New Universe line to commemorate the 25th anniversary of the Marvel Comics imprint. Star Comics , a children-oriented line differing from the regular Marvel titles, was briefly successful during this period, although hampered by legal action by
8624-852: The Frightful Four , the Lethal Legion , the Legion of the Unliving , the Black Order , the Annihilation Wave , and the Cabal . Most of the superhumans in Marvel's Earth owe their powers to the Celestials , cosmic entities who visited Earth millions of years ago and experimented on their prehistoric ancestors (a process they also carried out on several other planets). This resulted in the creation of two hidden races ,
8778-577: The Hulk , Namor the Sub-Mariner and the Silver Surfer , while the most recent incarnation of the team consists of street-level New York City heroes Daredevil , Jessica Jones , Luke Cage and Iron Fist . The Guardians of the Galaxy include Marvel's cosmic characters such as Adam Warlock , Star-Lord , Gamora , Drax the Destroyer , Rocket Raccoon and Groot , but the team has also introduced other heroes into
8932-608: The Inhumans (composed of Blackagar Boltagon , Medusalith Amaquelin-Boltagon , Crystalia Amaquelin-Boltagon/Crystal , Gorgon , Karnak Mandel-Azur/Karnak the Shatterer , Triton and Lockjaw ) and Alexi Shostakov/the Red Guardian . Other notable heroes from the Bronze Age and Modern Age from the early-to-mid 1970s to the early 1990s include James "Logan" Howlett/Wolverine , Ororo Munroe/Storm , Piotr "Peter" Rasputin/Colossus , Kurt Wagner/Nightcrawler , Luke Cage (also known as Power-Man), Danny Rand/Iron Fist , Misty Knight , Colleen Wing , Barbara "Bobbi" Morse/Mockingbird ,
9086-400: The Inhumans , another genetically unstable race (like the Deviants, but in their case, it is due to their use of a substance called the "Terrigen Mists") that was created by a Kree experiment long ago; the Subterraneans , a race of humanoids adapted to living below the surface, created by the Deviants (some Subterraneans were transformed into the 'Lava Men' by a demon); and Homo mermanus ,
9240-438: The Maelstrom , or the Stranger have demonstrated personality, motivations, or (except for the first one mentioned) even ambitions beyond their functions, but often maintain the perspective that morality is entirely relative, or that destroying civilizations of "lesser" beings is no eviler than if these beings destroyed an anthill. Others such as Uatu the Watcher , Eon, or the Celestials , Ashema and Tiamut are aberrations in
9394-621: The New Mutants are all allowed to age at wildly shifting rates (in the second case even backward at times), whereas surrounding characters somewhat dependent on a certain age limit do not change at all. This recurrently creates inherently contradictory effects, as events are routinely described to have happened several years ago, even in cases when this would mean that some of the involved characters would have been toddlers. Different approaches also exist regarding allowing "second-generation" descendants of heroes or villains, full-grown over 18 years after an event (for example, Hulkling , other members of
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#17328591849339548-422: The New Warriors , David Haller/Legion , John Proudstar/Warpath-Thunderbird , Anna Marie LeBeau/Rogue and Jubilation Lee/Jubilee . Some of Marvel's more recent creations from the mid-to-late 1990s, 2000s and 2010s, such as Wade Wilson/Deadpool , Remy LeBeau/Gambit , Nathan Summers/Cable , Neena Thurman/Domino , Clarice Fong/Blink , the Thunderbolts , Yelena Belova (also known as the second Black Widow),
9702-433: The Runaways , the modern Guardians of the Galaxy , the modern Defenders (based on the Netflix MCU version of the same name ), Laura Kinney/X-23 (a.k.a. the second Wolverine), Shuri , the Dora Milaje , Daisy Johnson (also known as Quake), Phil Coulson , Melinda May , Bucky Barnes/the Winter Soldier , Maria Hill , Miles Morales (the second Spider-Man of the Ultimate Marvel Universe), Hope van Dyne (also known as
9856-452: The Shi'ar and Skrulls also have beings they worship as 'gods', though little has been revealed about them. Many persons and beings have falsely pretended to be gods or demons during history; in particular, none of the ones claiming to be major figures from Judeo-Christian beliefs have turned out to be the real article, although several angels have appeared in recent years, as well as an apparent true rebellion and expulsion of angels from
10010-461: The Silver Surfer , and such memorable antagonists as Doctor Doom , Magneto , Galactus , Loki , the Green Goblin , and Doctor Octopus , all existing in a shared reality known as the Marvel Universe , with locations that mirror real-life cities such as New York, Los Angeles and Chicago. Marvel even lampooned itself and other comics companies in a parody comic, Not Brand Echh (a play on Marvel's dubbing of other companies as "Brand Echh", à la
10164-413: The United States Department of Health, Education, and Welfare approached Marvel Comics editor-in-chief Stan Lee to do a comic book story about drug abuse. Lee agreed and wrote a three-part Spider-Man story portraying drug use as dangerous and unglamorous. However, the industry's self-censorship board, the Comics Code Authority , refused to approve the story because of the presence of narcotics, deeming
10318-846: The Vision , Simon Williams/Wonder Man , Hercules , Kevin Plunder/Ka-Zar , Groot , Nick Fury , T'Challa/the Black Panther , Mar-Vell (the first Captain Marvel), Carol Danvers (also known as the first Ms. Marvel, Binary, Warbird, and the current Captain Marvel), Sam Wilson/the Falcon , Dane Whitman/the Black Knight , Norrin Radd/the Silver Surfer , Jane Foster (also known as the second Thor), Warren Worthington III/the Angel-Archangel , Hank McCoy/the Beast , Scott Summers/Cyclops , Robert "Bobby" Drake/the Iceman , Jean Grey (also known as Marvel Girl and Phoenix), Charles Xavier/Professor X , Lorna Dane/Polaris , Alex Summers/Havok , Sean Cassidy/the Banshee , Reed Richards/Mister Fantastic , Susan Storm/the Invisible Woman , Johnny Storm/the Human Torch , Ben Grimm/the Thing , Brunnhilde/the Valkyrie ,
10472-423: The Young Avengers , the Runaways , and the Secret Warriors ), whereas other books, such as Young Allies use the inherent contradiction to debunk similar claims. If a past storyline wherein a direct depiction of a then-current president or similar is referred to in a later era, it tends to become updated accordingly, sometimes with an "in-joke" acknowledgment. A more recent explanation was given by Galactus to
10626-425: The afterlife ). Also, time itself passes much differently within the confines of the Marvel Universe than it does in the real world. Despite various characters having appeared within company publications for decades, few, if any, have aged to any appreciable degree. For example, the patriotic hero Captain America was created in 1941 but stopped appearing in titles soon after the end of World War II . The character
10780-498: The "Decimation" event was designed to reduce the number of mutant characters in the Marvel Universe , which he felt had gotten out of hand after forty years of publishing. Most criticisms by fans have been aimed at inconsistencies regarding the roster of mutants who retained their powers after the event. For example, in the Generation M mini-series, several characters were considered depowered, even though they retained their physical mutations. The Civil War Files one-shot revealed that
10934-449: The "Decimation" storyline. The various stories were collected in five trade paper backs. The storyline focuses on the ramifications of the Scarlet Witch stripping nearly all of the mutant population of their powers, thereby reducing a society of millions to one of scant hundreds. This event, which occurred on November 2 according to X-Men (vol. 2) #191, is known as " M-Day " in the Marvel Universe . Reception among fans and critics
11088-658: The 20th century, the tradition was reinvigorated by Steve Rogers/Captain America and the Invaders in the 1940s, who fought for the Allies of World War II . Unlike the DC Universe , few of Marvel's Golden Age characters have risen to prominence in modern publications; Captain America is one exception, and to a lesser extent, his contemporary, Namor the Sub-Mariner , primarily because both of these characters were reintroduced to readers and
11242-516: The Atlas years, allowing him now to release as many titles as demand warranted. Late that year, he sold Marvel Comics and its parent company, Magazine Management , to the Perfect Film & Chemical Corporation (later known as Cadence Industries) , though he remained as publisher. In 1969, Goodman finally ended his distribution deal with Independent by signing with Curtis Circulation Company . In 1971,
11396-654: The Avengers have included Marvel's major heroes as members at one time or another. The X-Men are a team of mutants led by Professor X and include many of Marvel's most popular characters, such as Wolverine and others. The Fantastic Four are viewed as "Marvel's First Family" of superheroes, usually consisting of Mister Fantastic , the Invisible Woman , the Human Torch and the Thing , as well as siblings Franklin and Valeria Richards . The Defenders were an ad hoc team usually brought together by Doctor Strange which has included
11550-596: The Barbarian Nyarlathotep and Set. Some deities or demonic beings that are original characters of Marvel have been heavily influenced by these mythologies, such as Shuma-Gorath . Most of the current generation of gods have been revealed to be the descendants of the Elder Goddess Gaea . The two most featured pantheons are the Asgardians (of whom Thor is a member) and the Olympians (of whom Hercules
11704-557: The Barbarian in 1970, Red Sonja ), satire ( Howard the Duck ) and science fiction ( 2001: A Space Odyssey , " Killraven " in Amazing Adventures , Battlestar Galactica , Star Trek , and, late in the decade, the long-running Star Wars series). Some of these were published in larger-format black and white magazines, under its Curtis Magazines imprint. Marvel was able to capitalize on its successful superhero comics of
11858-563: The Barbarian title was canceled in 1993 after 275 issues, while the Savage Sword of Conan magazine had lasted 235 issues. Marvel published additional titles including miniseries until 2000 for a total of 650 issues. Conan was picked up by Dark Horse Comics three years later. In a cross-promotion, the November 1, 2006, episode of the CBS soap opera Guiding Light , titled "She's a Marvel", featured
12012-426: The Barbarian , Red Sonja , Kull the Conqueror , and Solomon Kane also have real-life existences in the Marvel Universe. The Hyborian Era of Conan and Kull is considered part of Earth-616 pre-recorded history. However, they rarely encounter modern Marvel superhero characters. This is most likely possible due to the uncertain legal status of Howard's works before 2006 when they became public domain. As of 2019, Conan
12166-659: The Barbarian, as well as Kull the Conqueror and Solomon Kane, have been firmly integrated, thanks to Marvel regaining the publishing rights to the characters. Other licensed works that have been incorporated into the Marvel Universe include Godzilla , the Transformers , the film 2001: A Space Odyssey (in the character of Machine Man ), Rom the Spaceknight , the Micronauts , and the Shogun Warriors . In most cases, such material
12320-602: The DC Universe. This is one method of explaining the various crossover stories co-published by the two companies. Pop culture characters such as Sherlock Holmes , Dracula and the Frankenstein Monster exist in the Marvel Universe. This is usually justified as a second-hand account of events as told to credited authors Sir Arthur Conan Doyle , Bram Stoker and Mary Shelley , although the general public continues to believe them to be fictional. Robert E. Howard 's Conan
12474-699: The Destroyer , Peter Quill/Star-Lord , Gamora , Rocket Raccoon , Frank Castle/the Punisher , Marc Spector/the Moon Knight , the Eternals (composed of Ikaris , Thena , Ajak , Makkari , Kingo , Phastos , Gilgamesh and Sprite ), War Machine , Nova (Richard Rider), Adam Warlock , Power Pack , Betsy Braddock , Scott Lang (the second Ant-Man), Felicia Hardy/the Black Cat , Silver Sable , Katherine "Kitty" Pryde (also known as Shadowcat, Ariel, Sprite, Star-Lord and
12628-863: The Fixer) and Jolt , while the current incarnation of the team is made up of reformed supervillains/anti-heroes working for the government: Deadpool , the Punisher , the Red Hulk , the Winter Soldier and the Ghost . Although teams of supervillains are few and far between, notable examples include the Masters of Evil , the Emissaries of Evil , the Brotherhood of Mutants , the Sinister Six ,
12782-512: The Human Torch (art by Syd Shores and Dick Ayers , variously), the Sub-Mariner (drawn and most stories written by Bill Everett ), and Captain America (writer Stan Lee , artist John Romita Sr. ). Atlas did not achieve any breakout hits and, according to Stan Lee, survived chiefly because it produced work quickly, cheaply, and at a passable quality. In 1957, Goodman switched distributors to
12936-657: The Kree and Skrulls are ancient enemies, and the Kree-Skrull War has involved humans on several occasions. The Skrulls have also been known to be in a long and consistent war against the Majesdanians, who live on a milky planet named Majesdane. The war between the two had started after two Majesdanians, Frank and Leslie Dean of the Pride had been kicked out for criminal activities; the two traveled to Earth, where Frank and Leslie stopped
13090-427: The Marvel Comics titles takes place in a continuity known as Earth-616 . This continuity exists in a multiverse alongside trillions of alternative continuities. Alternative continuities in the Marvel Multiverse are generally defined in terms of their differences from Earth-616. Continuities besides Earth-616 include the following (for a complete listing see Multiverse (Marvel Comics) ): One cannot normally alter
13244-452: The Marvel Universe are legendary creatures such as gods, demons and vampires . The 'gods' of most polytheistic pantheons are powerful, immortal human-like races residing in other dimensions who visited Earth in ancient times, and became the basis of many legends. However, all of these 'gods' share a common ancestry and connection to Earth due to Gaea, the primeval Elder Goddess that infused her life essence into all living things on Earth. Gaea
13398-449: The Marvel Universe compared to the real world, owing to the serial nature of storytelling, with the stories of certain issues picking up mere seconds after the conclusion of the previous one, while a whole month has passed by in "real-time". Marvel's major heroes were created in the 1960s, but the amount of time that has passed between then and now within the universe itself has (after a prolonged period of being identified as about 10 years in
13552-696: The Marvel Universe during the 1960s. Marvel's most prominent heroes were created during the Silver Age of Comic Books in the 1960s to early 1970s, including Peter Parker/Spider-Man , Tony Stark/Iron Man , Thor , Bruce Banner/the Hulk , Stephen Strange/Doctor Strange , Matt Murdock/Daredevil , Ant-Man and the Wasp (Hank Pym and Janet van Dyne), Natasha Romanoff/the Black Widow , Clint Barton/Hawkeye , Pietro Maxmioff/Quicksilver , Wanda Maximoff/the Scarlet Witch ,
13706-599: The Marvel Universe is home to a large number of superheroes and supervillains , who have gained their powers by any of these means. The general public is so familiar with such concepts that Empire State University has a scholarship for "aliens, dimensional travelers, clones, independent machine intelligences and other students outside the norm", businesses and residences have superhero property insurance and bookmakers take bets on their battles' outcomes, and New York air traffic controllers handle starships landing at local airports . Comparatively, little time passes in
13860-414: The Marvel Universe's history; if a time-traveler should cause an alteration to the established flow of events at some point in the past, a divergent universe will simply "branch out" from the existing timeline, and the time-traveler will still return to his or her unaltered original universe. Those realities can also spawn realities of their own. There exist hundreds, probably thousands of such realities. It
14014-512: The Marvel Universe, particularly in the X-Men -related titles. One consequence is an upswing of anti-mutant sentiment, especially among certain religious groups, who consider M-Day to be God's judgment against mutant-kind. It has been confirmed through various sources that there are considerably more than 198 mutants remaining—the number has been referred to as "symbolic" rather than actual, and in The 198 Files
14168-562: The Marvel Universe, technology is considerably more advanced than in the real world; this is due to unique individuals of genius-level intelligence, such as Reed Richards ( Mister Fantastic ) of the Fantastic Four. However, most of the advanced devices (such as powered armor and death rays ) are too expensive for the common citizen, and are usually in the hands of government organizations like S.H.I.E.L.D., or powerful criminal organizations like A.I.M. One major company producing these devices
14322-467: The Marvel Universe. (A universe incorporating all these types of fantastic elements is fairly rare; another example is the DC Universe .) Monsters also play a more prominent role with east Asian origins of magical incantation, outlandish sorcery and manifesting principle in the Marvel Universe. One such case is Fin Fang Foom arising from the ashes of tantric magic. Thanks to these extra elements, Earth in
14476-630: The Pride . The Midnight Sons consist of supernatural heroes such as Blade , Ghost Rider , Moon Knight , Elsa Bloodstone , Hellstrom , the Werewolf and the Man-Thing . The Thunderbolts' original incarnation were supervillains disguised as superheroes consisting of Citizen V (a.k.a. Helmut Zemo ), MACH-IV (a.k.a. the Beetle), Songbird (a.k.a. Screaming Mimi), Moonstone (a.k.a. Meteorite), Techno/the Ogre (a.k.a.
14630-514: The Red Queen and the second Wasp), Cassandra Lang (also known as Stature, Stinger, Ant-Girl and Giant-Girl), the Stepford Cuckoos , Amadeus Cho (also known as the second Hulk), Kamala Khan (also known as the second Ms. Marvel), Kate Bishop (also known as the third Hawkeye), Lunaella Lafayette/Moon Girl , America Chavez (also known as the second Miss America), Robbie Reyes (also known as
14784-643: The Red Queen), Emma Frost (also known as the White Queen), Jennifer Walters/the She-Hulk , Tyrone Johnson/Cloak and Tandy Bowen/Dagger , Brian Braddock/Captain Britain , Doreen Green/Squirrel Girl , Elektra Natchios , the New Mutants (composed of Illyana Rasputin/Magik , Xi'an Coy Minh/Karma , Danielle Moonstar/Mirage , Sam Guthrie/Cannonball , Rahne Sinclair/Wolfsbane , Doug Ramsey/Cypher , Warlock and others),
14938-732: The Sports Illustrated Building in October 2010. Marvel relaunched the CrossGen imprint, owned by Disney Publishing Worldwide , in March 2011. Marvel and Disney Publishing began jointly publishing Disney/Pixar Presents magazine that May. Marvel discontinued its Marvel Adventures imprint in March 2012, and replaced them with a line of two titles connected to the Marvel Universe TV block . Also in March, Marvel announced its Marvel ReEvolution initiative that included Infinite Comics,
15092-538: The Transmode Virus to reanimate the mutant Caliban so that he may track down and reanimate deceased mutants (to both form an army and an energy source for Selene). The reanimated army appeared in the "Necrosha" story arc, consisting of thousands of inhabitants of Genosha , as well a number of notable deceased mutants associated with the X-Men. See the main Necrosha article to view the full list of those resurrected during
15246-511: The UK, and later appeared in American comics. During this time, Marvel and the Iowa-based Register and Tribune Syndicate launched a number of syndicated comic strips — The Amazing Spider-Man , Howard the Duck , Conan the Barbarian , and The Incredible Hulk . None of the strips lasted past 1982, except for The Amazing Spider-Man , which is still being published. In 1978, Jim Shooter became Marvel's editor-in-chief. Although
15400-538: The US government's assessment of the number of mutants on Earth may not be accurate, which allowed Marvel to change the number of depowered mutants. Additionally, characters such as Namor and the Great Lakes Avengers , who are described as mutants but not particularly tied to the X-Men series of books, have not been affected by the event. Wizard magazine published a speculative list of supposedly decimated characters, which Marvel Comics dismissed as including
15554-574: The Ultimates, namely that some important events – for instance, the creation of the Fantastic Four or the Avengers – have a 'gravity' all their own and warp time around them, causing the timeline to subtly change to accommodate this. While the Marvel Universe is presumably as large as the non-fictional universe comic book readers inhabit, for all intents and purposes the Local Group is the universe; practically all action takes place in it. The Skrull Empire
15708-515: The Vishanti; or amoral and malevolent entities who are not truly demonic, such as Dormammu and the Octessence, or ones heavily drawing upon the mythologies of H. P. Lovecraft and Robert E. Howard . Some supernatural beings, entities and human characters created by Lovecraft and Howard, who were friends and influenced each other's work, have been adapted by Marvel and include Abdul Alhazred , Conan
15862-768: The White Tiger (Hector Ayala), Shang-Chi , Greer Grant Nelson/Tigra , Jessica Drew (also known as Spider-Woman), the Ghost Rider (Johnny Blaze), Daimon Hellstrom , Satana Hellstrom , Theodore "Ted" Sallis/the Man-Thing , Eric Brooks/Blade the Vampire-Slayer , Michael Morbius/Morbius the Living Vampire , Howard the Duck , Monica Rambeau (also known as Photon, Pulsar, Spectrum and the second Captain Marvel), Moondragon , Drax
16016-473: The actual adventures of the superheroes (except for details not known to the public, like their secret identities); many of these are licensed with the permission of the heroes themselves, who customarily donate their share of profits to charity. Additionally, the DC Comics Universe is also said to exist in the Marvel Universe as one of the many alternative universes. The reverse may also be said concerning
16170-412: The ashes being the most effective means of ensuring their demise (scattering the ashes is done so that the vampire cannot be mystically resurrected). The cosmic entities are beings of unbelievably great levels of power (the weakest of whom can destroy entire planets) who exist to perform duties that maintain the existence of the universe. Most do not care at all about "lesser beings" such as humans, and as
16324-512: The character Harley Davidson Cooper (played by Beth Ehlers ) as a superheroine named the Guiding Light. The character's story continued in an eight-page backup feature, "A New Light", that appeared in several Marvel titles published November 1 and 8. Also that year, Marvel created a wiki on its Web site. In late 2007 the company launched Marvel Digital Comics Unlimited , a digital archive of over 2,500 back issues available for viewing, for
16478-448: The common citizens in various ways. Over time, a few Marvel Comics writers lobbied Marvel editors to incorporate the idea of a Multiverse resembling DC's parallel worlds ; this plot device allows one to create several fictional universes which normally do not overlap. What happens on Earth in the main Marvel Universe would normally not affect what happens on a parallel Earth in another Marvel-created universe. However, writers would have
16632-584: The company later known as Marvel Comics under the name Timely Publications in 1939. Goodman, who had started with a Western pulp in 1933, was expanding into the emerging—and by then already highly popular—new medium of comic books. Launching his new line from his existing company's offices at 330 West 42nd Street, New York City, he officially held the titles of editor , managing editor , and business manager , with Abraham Goodman (Martin's brother) officially listed as publisher. Timely's first publication, Marvel Comics #1 ( cover dated Oct. 1939), included
16786-653: The company to reboot its major titles by revising and updating its characters to introduce to a new generation. Some of the company's properties were adapted into successful film franchises, such as the Men in Black film series (which was based on a Malibu book), starting in 1997, the Blade film series, starting in 1998, the X-Men film series, starting in 2000, and the highest grossing series, Spider-Man , beginning in 2002. Marvel's Conan
16940-442: The company's entire publishing line. This branding pattern, being typically either a full-body picture of the characters' solo titles or a collection of the main characters' faces in ensemble titles, would become standard for Marvel for decades. In 1968, while selling 50 million comic books a year, company founder Goodman revised the constraining distribution arrangement with Independent News he had reached under duress during
17094-565: The context of the story irrelevant. Lee, with Goodman's approval, published the story regardless in The Amazing Spider-Man #96–98 (May–July 1971), without the Comics Code seal. The market reacted well to the storyline, and the CCA subsequently revised the Code the same year. Goodman retired as publisher in 1972 and installed his son, Chip, as publisher. Shortly thereafter, Lee succeeded him as publisher and also became Marvel's president for
17248-433: The creative ability to write stories in which people from one such universe would visit this alternative universe. In 1982, Marvel published the miniseries Contest of Champions , in which all of the major heroes in existence at the time were gathered together to deal with one threat. This was Marvel's first miniseries. Each issue contained biographical information on many major costumed characters; these biographies were
17402-476: The creatively daring though commercially unsuccessful Razorline imprint of superhero comics created by novelist and filmmaker Clive Barker . In 1990, Marvel began selling Marvel Universe Cards with trading card maker SkyBox International . These were collectible trading cards that featured the characters and events of the Marvel Universe. The 1990s saw the rise of variant covers , cover enhancements, swimsuit issues , and company-wide crossovers that affected
17556-497: The duo Ziggy Pig and Silly Seal . Goodman hired his wife's 16-year-old cousin, Stanley Lieber, as a general office assistant in 1939. When editor Simon left the company in late 1941, Goodman made Lieber—by then writing pseudonymously as " Stan Lee "—interim editor of the comics line, a position Lee kept for decades except for three years during his military service in World War II . Lee wrote extensively for Timely, contributing to
17710-510: The espionage agency S.H.I.E.L.D. and its enemies, HYDRA and A.I.M. In 2009 Marvel officially described its world's geography in a two-part miniseries, the Marvel Atlas . Most importantly, the Marvel Universe also incorporates examples of almost all major science fiction and fantasy concepts, with writers adding more continuously. Aliens, gods, magic, cosmic powers and extremely advanced human-developed technology all exist prominently in
17864-500: The events of the company-wide crossover " Secret Wars " in 2015, a relaunched Marvel universe began in September 2015, called the All-New, All-Different Marvel . Marvel Universe The Marvel Universe is further depicted as existing within a " multiverse " consisting of thousands of separate universes, all of which are the creations of Marvel Comics and all of which are, in a sense, "Marvel universes". In this context, "Marvel Universe"
18018-407: The first appearance of Carl Burgos ' android superhero the Human Torch , and the first appearances of Bill Everett 's anti-hero Namor the Sub-Mariner , among other features. The issue was a great success; it and a second printing the following month sold a combined nearly 900,000 copies. While its contents came from an outside packager, Funnies, Inc. , Timely had its own staff in place by
18172-402: The following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor discount. In 1973, Perfect Film & Chemical renamed itself as Cadence Industries and renamed Magazine Management as Marvel Comics Group. Goodman, now disconnected from Marvel, set up a new company called Seaboard Periodicals in 1974, reviving Marvel's old Atlas name for
18326-506: The following year. The company's first true editor, writer-artist Joe Simon , teamed with artist Jack Kirby to create one of the first patriotically themed superheroes, Captain America , in Captain America Comics #1 (March 1941). It, too, proved a hit, with sales of nearly one million. Goodman formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941. While no other Timely character would achieve
18480-812: The fourth Ghost Rider), Riri Williams/Ironheart and Spider-Gwen ( Gwen Stacy of Earth-65) have become popular characters in their own right. Prominent teams of superheroes include the Avengers , the X-Men , the Fantastic Four , the Defenders , the Inhumans , S.H.I.E.L.D. , the Howling Commandos , the Guardians of the Galaxy , the Runaways , the Midnight Sons and the Thunderbolts . All these groups have varying lineups;
18634-623: The godlike Eternals and the genetically unstable Deviants , in addition to giving some humans an "x-factor" in their genes, which sometimes activates naturally, resulting in sometimes superpowered, sometimes disfigured individuals called mutants . Others require other factors (such as radiation ) for their powers to come forth. Depending on the genetic profile, individuals who are exposed to different chemicals or radiation will often suffer death or injury, while in others it will cause superhuman abilities to manifest. Except for psionic abilities, these powers are usually random; rarely do two people have
18788-538: The launch of The Fantastic Four and other superhero titles created by Stan Lee , Jack Kirby , Steve Ditko , and numerous others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand. Marvel counts among its characters such well-known superheroes as Spider-Man , Iron Man , Wolverine , Captain America , Black Widow , Thor , Hulk , Daredevil , Doctor Strange , Black Panther , Captain Marvel , and Deadpool , as well as popular superhero teams such as
18942-427: The mid-to-late 1990s) most recently been identified as 13 years. Consequently, the settings of some events which were contemporary when written have to be updated every few years to "make sense" in this floating timeline . Thus, the events of previous stories are considered to have happened within a certain number of years before the publishing date of the current issue. For example, Spider-Man 's high school graduation
19096-495: The middle of the decade, the industry had slumped, and in December 1996 MEG filed for Chapter 11 bankruptcy protection. In early 1997, when Marvel's Heroes World endeavor failed, Diamond also forged an exclusive deal with Marvel —giving the company its own section of its comics catalog Previews . Marvel in the early to mid-1990s expanded their entries in other media, including Saturday-morning cartoons and various comics collaborations to explore new genres. In 1992, they released
19250-461: The most part and expanded into a wider variety of genres than even Timely had published, featuring horror , Westerns , humor, talking animal , men's adventure -drama, giant monster, crime , and war comics , and later adding jungle books, romance titles, espionage , and even medieval adventure, Bible stories and sports. Goodman began using the globe logo of the Atlas News Company,
19404-416: The name in 1961. The company begin identifying the group of its comic division as Marvel Comic Group , on some comics cover-dated November 1948, when the company set up an in-house editorial board to compete with the likes of DC and Fawcett , even though the legal name is still Timely. The post-war American comic market saw superheroes falling out of fashion. Goodman's comic book line dropped them for
19558-550: The newsstand-distribution company he owned, on comics cover-dated November 1951 even though another company, Kable News , continued to distribute his comics through the August 1952 issues. This globe branding united a line put out by the same publisher, staff and freelancers through 59 shell companies, from Animirth Comics to Zenith Publications. Atlas, rather than innovate, took a proven route of following popular trends in television and films— Westerns and war dramas prevailing for
19712-899: The origin of vampires with aspects of the mythologies created by Lovecraft and Howard. They were created by magical rites performed by priests of Atlantis before the Great Cataclysm that destroyed much of the world, with Varnae becoming the first vampire. Marvel would depict vampires as frequent antagonists during the Hyborian Age to Howard characters such as Kull and Conan. In recent years, Marvel's depiction of vampires has altered greatly by creating various subspecies of vampires that exist in clans that greatly differ in appearance and belief. All vampires are depicted with varying degrees of superhuman strength, speed, stamina, agility, reflexes and accelerated healing. Many are capable of transforming into animals such as bats or wolves; some can transform into
19866-410: The overall continuity of the Marvel Universe . In early 1992, seven of Marvel’s prized artists — Todd McFarlane (known for his work on Spider-Man ), Jim Lee ( X-Men ), Rob Liefeld ( X-Force ), Marc Silvestri ( Wolverine ), Erik Larsen ( The Amazing Spider-Man ), Jim Valentino ( Guardians of the Galaxy ), and Whilce Portacio ( Uncanny X-Men ) — left to form Image Comics in
20020-403: The owners of the recently defunct Harvey Comics for purposefully plagiarizing their house style. In 1986, Marvel's parent, Marvel Entertainment Group , was sold to New World Entertainment , which within three years sold it to MacAndrews and Forbes , owned by Revlon executive Ronald Perelman in 1989. In 1991 Perelman took MEG public. Following the rapid rise of this stock, Perelman issued
20174-442: The predominantly child audiences of the medium, thus ushering what Marvel later called the Marvel Age of Comics . Modern Marvel's first superhero team, the titular stars of The Fantastic Four #1 (Nov. 1961), broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed
20328-406: The previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival DC Comics in 1972, during a time when the price and format of the standard newsstand comic were in flux. Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel
20482-413: The problem, who can be divided into three camps: those who seek peaceful coexistence between mutants and normal humans (the X-Men and their affiliated groups), those who seek to control or eliminate humans to give mutants safety or dominance ( Magneto and his followers, as well as other mutants such as Apocalypse ), and those who seek to regulate or eliminate mutants in favor of humans. The latter often use
20636-403: The real world, including those worshiped by the Aboriginal inhabitants of Australia, the gods of Hinduism , the Shinto gods and the gods of Zoroastrianism . These deities are rarely depicted, however. One such appearance generated a good deal of controversy as the depiction involved a fight between Marvel's incarnation of Thor and the Hindu god Shiva , a battle which Shiva lost. As Shiva
20790-438: The rise of direct market distribution—selling through those same comics-specialty stores instead of newsstands. Marvel ventured into audio in 1975 with a radio series and a record, both had Stan Lee as narrator. The radio series was Fantastic Four . The record was Spider-Man: Rock Reflections of a Superhero concept album for music fans. Marvel held its own comic book convention , Marvelcon '75, in spring 1975, and promised
20944-441: The robots known as the Sentinels as weapons. Certain species are regarded as subhuman , like the Morlocks , who lurk beneath New York City and have been discriminated against by the outside world because of their mutant deformities. The Morlocks have recently joined the terrorist organization Gene Nation. In addition to mutants, Eternals, and Deviants, several other intelligent races have existed secretly on Earth. These include
21098-448: The roster such as Kitty Pryde , the Silver Surfer, the Thing and Nova . The Inhumans are a royal family consisting of Black Bolt , Medusa , Crystal , Gorgon , Triton , Karnak and Lockjaw , who rule the city of Attilan. The Runaways are a group of teenagers and a dinosaur consisting of Alex Wilder , Nico Minoru , Karolina Dean , Chase Stein , Molly Hayes , Gert Yorkes and Old Lace who rebel against their evil parents known as
21252-409: The same set of powers. It is not clear why the Celestials did this, although it is known that they continue to observe humanity's evolution. A Marvel series titled Earth X explored one possible reason for this: that superhumans are meant to protect a Celestial embryo that grows inside Earth against any planetary threats and have done so for eons. An X-Men villain that is known as Vargas claims to be
21406-404: The sense of sympathizing with, and occasionally coming to the defense of, humanity. The Phoenix Force first received personification in Jean Grey . The Phoenix Force is composed of the psionic energy from all living beings' past, present, and future, and is an embodiment of rebirth and destructive transformation through "burning away what doesn't work", and helped to restart the universe before
21560-546: The series up to that point) met each other in a group dubbed the All-Winners Squad . Though the concept of a shared universe was not new or unique to comic books in 1961, writer/editor Stan Lee , together with several artists including Jack Kirby and Steve Ditko , created a series of titles where events in one book would have repercussions in another title and serialized stories would show characters' growth and change. Headline characters in one title would make cameos or guest appearances in other books. Fantastic Four #12
21714-429: The story arc. Necrosha notes : Marvel Comics Marvel Comics is a New York City -based comic book publisher , a property of The Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman as Timely Comics , and by 1951 had generally become known as Atlas Comics . The Marvel era began in August 1961 with
21868-450: The success of these three characters, some notable heroes—many of which continue to appear in modern-day retcon appearances and flashbacks—include the Whizzer , Miss America , the Destroyer , the original Vision , and the Angel . Timely also published one of humor cartoonist Basil Wolverton 's best-known features, " Powerhouse Pepper ", as well as a line of children's talking animal comics featuring characters like Super Rabbit and
22022-433: The then-common phrase "Brand X"). Originally, the company's publications were branded by a minuscule "Mc" on the upper right-hand corner of the covers. However, artist/writer Steve Ditko put a larger masthead picture of the title character of The Amazing Spider-Man on the upper left-hand corner on issue #2 that included the series' issue number and price. Lee appreciated the value of this visual motif and adapted it for
22176-439: The time-consuming review process had produced no suitably professional work. The same year, the company commemorated its 70th anniversary, dating to its inception as Timely Comics , by issuing the one-shot Marvel Mystery Comics 70th Anniversary Special #1 and a variety of other special issues. On August 31, 2009, The Walt Disney Company announced it would acquire Marvel Comics' parent corporation, Marvel Entertainment, for
22330-416: The wake of DC Comics ' success in reviving superheroes in the late 1950s and early 1960s, particularly with the Flash , Green Lantern , Batman , Superman , Wonder Woman , Green Arrow , and other members of the team the Justice League of America , Marvel followed suit. In 1961, writer-editor Stan Lee revolutionized superhero comics by introducing superheroes designed to appeal to older readers than
22484-399: The war against Earth in exchange for giving the Skrulls the location of Majesdane, which was hidden behind the corona of a white dwarf . The war had gone on for 16 years minimum; it ended abruptly after the Skrulls shot a barrage of missiles at Majesdane, who retaliated. Another prominent alien race is the Watchers , immortal and wise beings who watch over the Marvel Universe and have taken
22638-460: The world of [rival DC Comics '] Superman comic books, communism did not exist. Superman rarely crossed national borders or involved himself in political disputes. From 1962 to 1965, there were more communists [in Marvel Comics] than on the subscription list of Pravda . Communist agents attack Ant-Man in his laboratory, red henchmen jump the Fantastic Four on the moon, and Viet Cong guerrillas take potshots at Iron Man. All these elements struck
22792-436: Was Timely Comics (Marvel Vault), under editor Martin Goodman — but it was the first time that the comic book publisher's characters seemed to share a world. The Marvel Universe was also notable for setting its central titles in New York City ; by contrast, many DC heroes live in fictional cities. Care was taken to portray the city and the world as realistically as possible, with the presence of superhumans affecting
22946-467: Was Kirby's artwork with its tension and psychedelia that made it perfect for the times—or was it Lee's bravado and melodrama, which was somehow insecure and brash at the same time? In addition to Spider-Man and the Fantastic Four, Marvel began publishing further superhero titles featuring such heroes and antiheroes as the Hulk , Thor , Ant-Man , Iron Man , the X-Men , Daredevil , the Inhumans , Black Panther , Doctor Strange , Captain Marvel and
23100-561: Was changed in a 2004 storyline to refer to the War on Terror in Afghanistan , whereas the original Iron Man stories had referred to the Vietnam War in Vietnam ; similarly, The Punisher 's backstory has also been changed as well. Marvel Comics itself exists as a company within the Marvel Universe, and versions of people such as Stan Lee and Jack Kirby have appeared in some of the stories, whereas characters like Steve Rogers, ( Captain America 's alter ego ), have worked for Marvel. The Marvel of this reality publishes comics that adapt
23254-431: Was helmed by soon-to-become editor-in-chief Joe Quesada ; it featured tough, gritty stories showcasing such characters as the Daredevil , the Inhumans , and Black Panther . With the new millennium, Marvel Comics emerged from bankruptcy and again began diversifying its offerings. X-Force #116 X-Force #119 (October 2001) was the first Marvel Comics title since The Amazing Spider-Man #96–98 in 1971 to not have
23408-421: Was mixed, with a common complaint being the inconsistent manner in which mutants retained their powers while at times depicting "depowered" mutants as still having their physical mutations. "Decimation" began with the self-titled one-shot Decimation: House of M: The Day After , and heralded the relaunch of the Excalibur team in New Excalibur , focusing on Pete Wisdom looking for Captain Britain to head up
23562-407: Was published in Amazing Spider-Man #28 (September 1965), his college graduation in Amazing Spider-Man #185 (October 1978), and his high school reunion in Marvel Knights Spider-Man #7 (December 2004). Because of the floating timeline, where stories refer to real-life historic events, these references are later ignored or rewritten to suit current sensibilities; for instance, the origin of Iron Man
23716-499: Was revived more than 20 years later, explained as having been frozen in a block of ice though believed to be dead, to lead Marvel's latest team of superheroes the Avengers . This first Avengers team featured several characters that would go on to be some of the company's most famous and most popular. Although the characters would be portrayed in hundreds and even thousands of adventures over the decades, they have been portrayed as having aged little or not at all. Naturally, this tendency
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