Dwight Merriman (born August 5, 1968) is an American Internet executive, racing driver, and entrepreneur in New York City's Silicon Alley . Best known for co-founding DoubleClick with Kevin O'Connor and serving as its CTO for 10 years, Merriman currently serves on the Board of Directors of MongoDB Inc. , where he was previously cofounder and chairman.
22-636: Insider Inc. (formerly Business Insider Inc. ) is an American online media company known for publishing Business Insider and other media websites. It is a subsidiary of the German publisher Axel Springer SE , the largest in Europe . Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan . In 2013, Jeff Bezos led an effort to raise US$ 5 million for Business Insider Inc. through his investment company Bezos Expeditions . On September 29, 2015, Axel Springer SE announced that it had acquired 88% of
44-462: A confidentiality agreement that included a nondisparagement clause requiring them not to criticize the site during or after their employment. Early in 2020, CEO Henry Blodget convened a meeting in which he announced plans for the website to acquire 1 million subscribers, 1 billion unique visitors per month, and over 1,000 newsroom employees. The parent companies of Business Insider and eMarketer merged in 2020 in connection with
66-470: A globally-focused markets data and news service. Data is provided by Germany-based finance portal Finanzen.net , another Axel Springer holding. In 2015, the company launched Insider Picks , the precursor to what is now Insider Reviews , to help shoppers navigate the complex retail industry and make the best purchasing decisions. Business Insider Business Insider (stylized in all caps : BUSINESS INSIDER ; known from 2021 to 2023 as INSIDER )
88-497: A liberal policy on the use of anonymous sources . It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but has also been criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $ 343 million (€306 million), implying
110-711: A network of affiliated Internet companies, including MongoDB Inc. , ShopWiki , Business Insider , and Gilt Groupe . Merriman begun his racing career in 2018, driving a Volkswagen Golf for Heinlein Racing Development in the Pirelli World Challenge . He would end 9th overall at the end of the season. Two years later, in 2020, Merriman would make his debut in the 24 Hours of Daytona for Era Motorsport alongside drivers Kyle Tilley , Ryan Lewis, and Nicolas Minassian . They would finish 4th in their class, 11th overall. In 2021, he would return with Era Motorsport to
132-532: A series of comics that told the story of one woman's experience escaping China's persecution of Uyghurs , was created by illustrator Fahmida Azim alongside art director Anthony Del Col , writer Josh Adams , and editor Walt Hickey. Business Insider first reported a profit in the fourth quarter of 2010. As of 2011 , it had 45 full-time employees. Its target audience at the time was limited to "investors and financial professionals". In June 2012, it had 5.4 million unique visitors. As of 2013 , Jeff Bezos
154-460: A source is not identified. According to the World Association of Newspapers and News Publishers , Business Insider gave SAP "limited editorial control" over the content of its "Future of Business" section as of 2013 . The website publishes a mix of original reporting and aggregation of other outlets' content. Business Insider has also published native advertising . In January 2009,
176-498: A standalone technology-focused news website in 2015, but it was eventually incorporated into a section of Business Insider. In 2015, Business Insider started establishing a social media presence on Twitter and Facebook for Insider , its general news site comparable to BuzzFeed . The website Insider.com launched in May 2016 and focuses on news and lifestyle articles and video. In October 2016, Business Insider started Markets Insider ,
198-484: A total valuation of $ 442 million. From February 2021 to November 2023, the brand was named simply Insider while it published general news and lifestyle content, before its name was reverted. Business Insider was launched in 2007 and is based in Manhattan . Founded by DoubleClick 's former CEO Kevin P. Ryan , Dwight Merriman , and Henry Blodget , the site began as a consolidation of industry vertical blogs,
220-424: Is Insider Inc. After Axel Springer SE purchased Business Insider in 2015, a substantial portion of its staff left the company. According to a CNN report, some staff who exited complained that " traffic took precedence over enterprise reporting ". In 2017, Business Insider launched BI Prime subscription, the service which placed some of its articles behind paywall. In 2018, staff members were asked to sign
242-562: Is a New York City –based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider ' s parent company Insider Inc. has been owned by the international publishing house Axel Springer . It operates several international editions, including one in the United Kingdom. Insider publishes original reporting and aggregates material from other outlets. As of 2011, it maintained
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#1733106835340264-657: The Clusterstock section appeared in Time ' s list of 25 best financial blogs, and the Silicon Alley Insider section was listed in PC Magazine ' s list of its "favorite blogs of 2009". 2009 also saw Business Insider ' s selection as an official Webby honoree for Best Business Blog. In 2012, Business Insider was named to the Inc. 500 . In 2013, the publication
286-655: The Pulitzer Prize for Illustrated Reporting and Commentary for its reporting on the persecution of Uyghurs in China . Dwight Merriman DoubleClick was sold in 2005 for $ 1.1 billion to Hellman and Friedman LLC, and Merriman stepped down as CTO shortly thereafter. DoubleClick was acquired by Google for $ 3.1 billion in March 2008. After leaving DoubleClick, Merriman, along with former DoubleClick CEO Kevin Ryan , founded AlleyCorp,
308-461: The complex retail industry and make the best purchasing decisions. In October 2016, Business Insider started Markets Insider as a joint venture with Finanzen.net, another Axel Springer company. Glenn Greenwald has critiqued the reliability of Business Insider , along with that of publications including The Wall Street Journal , Yahoo! News , and Slate . In 2010, Business Insider falsely reported that New York Governor David Paterson
330-770: The firm moved its global headquarters in New York City from the Flatiron District to the Financial District . In March 2018, it launched its first advertising campaign, with the tagline "Get in." The firm started using the Digital Content Ratings of Nielsen Holdings to measure its digital video audience in July 2018. Business Insider is the original publication of Insider Inc., focusing on business and financial news. The website Tech Insider originally started as
352-597: The first of them being Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008). Gordon Crovitz , former publisher of the Wall Street Journal , was an early investor. In addition to providing and analyzing business news, the site aggregates news stories on various subjects. It started a UK edition in November 2014, and a Singapore bureau in September 2020. BI ' s parent company
374-457: The proposed purchase of Axel Springer by KKR , an American private equity firm. In October 2020, BI ' s parent company purchased a majority position in Morning Brew , a newsletter. In 2022, Insider won the Pulitzer Prize for Illustrated Reporting and Commentary , its first ever Pulitzer Prize, for its illustrated report "How I escaped a Chinese internment camp". The piece, composed as
396-562: The stake in Business Insider Inc. for a reported US$ 343 million ( € 306 million). After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions. Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company planned on becoming a general interest news publisher. Nicholas Carlson is Global Editor-in-Chief of Insider. In January 2018,
418-421: The technology website Tech Insider , with a staff of 40 people working primarily from the company's existing New York headquarters, but originally separated from the main Business Insider newsroom. However, Tech Insider was eventually folded into the Business Insider website. Also in 2015, Business Insider launched Insider Picks , the precursor to what is now Insider Reviews , to help shoppers navigate
440-466: Was a Business Insider investor; his investment company Bezos Expeditions held approximately 3 percent of the company as of its acquisition in 2015. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $ 343 million (€306 million), implying a total valuation of $ 442 million. Business Insider operates a paid division titled BI Intelligence , established in 2013. In July 2015, Business Insider began
462-874: Was once again nominated in the Blog-Business category at the Webby Awards. In January 2014, The New York Times reported that Business Insider 's web traffic was comparable to that of The Wall Street Journal . In 2017, Digiday included imprint Insider as a candidate in two separate categories—"Best New Vertical" and "Best Use of Instagram"—at their annual Publishing Awards. The website has faced criticism for what critics consider its clickbait -style headlines. A 2013 profile of Blodget and Business Insider in The New Yorker suggested that Business Insider , because it republishes material from other outlets, may not always be accurate. In 2022, Insider won
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#1733106835340484-423: Was slated to resign; BI had earlier reported a false story alleging that Steve Jobs experienced a heart attack. In April 2011, Blodget sent out a notice inviting publicists to "contribute directly" to Business Insider. As of September 2011 , Business Insider allowed the use of anonymous sources "at any time for any reason", a practice which many media outlets prefer to avoid or at least indicate why
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