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84-415: The festival was sponsored by Rheingold Breweries until 1968, when the task was handled by F. & M. Schaefer Brewing Company . The cost of the annual music festival was about $ 500,000, and admissions, at $ 1 per person in 1968, were expected to bring in $ 250,000 to $ 270,000 for the summer program, leaving a deficit, picked up by Schaefer, of more than $ 200,000. "Until Schaefer decided to assume sponsorship,

168-413: A domestication that served goals such as reducing stagnant bogs that fostered waterborne diseases, making regions more habitable for human settlement, and reduce high frequency of floods. Not long before Tulla went to work on widening and straightening the river, heavy floods caused significant loss of life. Four diplomatic treaties were signed among German state governments and French regions dealing with

252-625: A fifth-generation American member of the family of brewers who had worked at Rheingold Breweries in the 1960s. The product was produced under contract by F.X. Matt Brewing Company in Utica, New York , and, starting in 2004, at Greenpoint Beer Works in Clinton Hill, Brooklyn . In February 1999, Stroh sold the Rheingold brand to Pabst Brewing Company . In 2005, Drinks Americas of Wilton, Connecticut , purchased Rheingold Brewing Company, Inc. The product

336-656: A predominantly westerly direction and flows into the Netherlands where it eventually empties into the North Sea . It drains an area of 9,973 km . Its name derives from the Celtic Rēnos . There are two German states named after the river, North Rhine-Westphalia and Rhineland-Palatinate , in addition to several districts (e.g. Rhein-Sieg ). The departments of Bas-Rhin and Haut-Rhin in Alsace (France) are also named after

420-619: A waterway in the Holy Roman Empire . Among the largest and most important cities on the Rhine are Cologne , Rotterdam , Düsseldorf , Duisburg , Strasbourg , Arnhem , and Basel . The variants of the name of the Rhine (Latin Rhenus; French Rhin, Italian Reno, Romansh Rain or Rein, Dutch Rijn, Alemannic Ry, Ripuarian Rhing) in modern languages are all derived from the Gaulish name Rēnos , which

504-722: Is a Central German development of the early modern period , with the Alemannic name R(n) keeping the older vocalism. In Alemannic, the deletion of the ending -n in pausa is a recent development; the form Rn is largely preserved in Lucernese dialects. Rhing in Ripuarian is diphthongized, as is Rhei, Rhoi in Palatine . While Spanish has adopted the Germanic vocalism Rin- , Italian, Occitan, and Portuguese have retained

588-746: Is one of the major European rivers . The river begins in the Swiss canton of Graubünden in the southeastern Swiss Alps . It forms the Swiss-Liechtenstein border and partly the Swiss-Austrian and Swiss-German borders. After that the Rhine defines much of the Franco-German border , after which it flows in a mostly northerly direction through the German Rhineland . Finally in Germany, the Rhine turns into

672-582: Is significantly shortened from its natural course due to a number of canal projects completed in the 19th and 20th century. The "total length of the Rhine", to the inclusion of Lake Constance and the Alpine Rhine is more difficult to measure objectively; it was cited as 1,232 kilometers (766 miles) by the Dutch Rijkswaterstaat in 2010. Its course is conventionally divided as follows: The Rhine carries its name without distinctive accessories only from

756-750: Is sometimes called Rhinesee ("Lake Rhine"). Besides the Seerhein , the Radolfzeller Aach is the main tributary of Untersee . It adds large amounts of water from the Danube system to the Untersee via the Danube Sinkhole . Reichenau Island was formed at the same time as the Seerhein, when the water level fell to its current level. Lake Untersee is part of the border between Switzerland and Germany , with Germany on

840-628: Is the second-longest river in Central and Western Europe (after the Danube ), at about 1,230 km (760 mi), with an average discharge of about 2,900 m /s (100,000 cu ft/s). The Rhine and the Danube comprised much of the Roman Empire 's northern inland boundary , and the Rhine has been a vital navigable waterway bringing trade and goods deep inland since those days. The various castles and defenses built along it attest to its prominence as

924-518: The Aare . The Aare more than doubles the Rhine's water discharge, to an average of slightly more than 1,000 m /s (35,000 cu ft/s), and provides more than a fifth of the discharge at the Dutch border. The Aare also contains the waters from the 4,274 m (14,022 ft) summit of Finsteraarhorn , the highest point of the Rhine basin . Between Eglisau and Basel , the vast majority of its length,

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1008-639: The Anterior Rhine and the Posterior Rhine join and form the Alpine Rhine. The river makes a distinctive turn to the north near Chur . This section is nearly 86 km long, and descends from a height of 599 meters to 396 meters. It flows through a wide glacial Alpine valley known as the Rhine Valley ( German : Rheintal ). Near Sargan a natural dam, only a few meters high, prevents it from flowing into

1092-516: The East River , saying that packing it would be too costly. The plant was kept open for two months when the Teamsters Union filed an antitrust lawsuit asking for an injunction against Pepsi to prevent them from closing the plant, contesting the legality of Pepsi's right to control the plant, and claiming $ 600 million in treble damages for the workers of the two local union chapters. But the plant

1176-778: The Neckar in Mannheim and the Main across from Mainz. In Mainz, the Rhine leaves the Upper Rhine Valley and flows through the Mainz Basin. The southern half of the Upper Rhine forms the border between France ( Alsace ) and Germany (Baden-Württemberg). The northern part forms the border between the German states of Rhineland-Palatinate in the west on the one hand, and Baden-Württemberg and Hesse on

1260-452: The Obersee with the 30 cm lower Untersee . Distance markers along the Rhine measure the distance from the bridge in the old city center of Konstanz. For most of its length, the Seerhein forms the border between Germany and Switzerland. The exception is the old city center of Konstanz, on the Swiss side of the river. The Seerhein emerged in the last thousands of years, when erosion caused

1344-673: The Rhine knee , a major bend, where the overall direction of the Rhine changes from west to north. Here the High Rhine ends. Legally, the Central Bridge is the boundary between High and Upper Rhine. The river now flows north as Upper Rhine through the Upper Rhine Plain , which is about 300 km long and up to 40 km wide. The most important tributaries in this area are the Ill below of Strasbourg,

1428-400: The Rhine knee , the river turns north and leaves Switzerland altogether. The High Rhine is characterized by numerous dams. On the few remaining natural sections, there are still several rapids . Over its entire course from Lake Constance to the Swiss border at Basel the river descends from 395 m to 252 m. In the center of Basel, the first major city in the course of the stream, is

1512-723: The canton of Ticino is drained by the Reno di Medel , which crosses the geomorphologic Alpine main ridge from the south. All streams in the source area are partially, sometimes completely, captured and sent to storage reservoirs for the local hydro-electric power plants. The culminating point of the Anterior Rhine's drainage basin is the Piz Russein of the Tödi massif of the Glarus Alps at 3,613 meters (11,854 ft) above sea level. It starts with

1596-652: The confluence of the Rein Anteriur/Vorderrhein and Rein Posteriur/Hinterrhein next to Reichenau in Tamins . Above this point is the extensive catchment area of the headwaters of the Rhine. This area belongs almost exclusively to the Swiss canton of Grisons ( Graubünden ), ranging from Saint-Gotthard Massif in the west via one valley lying in the canton of Ticino and Sondrio ( Lombardy , Italy) in

1680-471: The "Miss Rheingold" contest . The first winner was chosen by company executives, but subsequent winners were chosen by popular vote. Each year, six candidates were chosen from a large field of applicants by a panel of company leaders, celebrities, and advertising executives. Then Rheingold drinkers could vote for their favorite at up to 35,000 boxes displayed at the end of supermarket aisles, atop crates of Rheingold beer and on bar tops – always with pictures of

1764-508: The 19th century. While it was slightly modified during the Roman occupation, it was not until the emergence of engineers such as Johann Gottfried Tulla that significant modernization efforts changed the shape of the river. Earlier work under Frederick the Great surrounded efforts to ease shipping and construct dams to serve coal transportation. Tulla is considered to have domesticated the Upper Rhine,

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1848-593: The Anterior Rhine and the Rhine as a whole. The Posterior Rhine rises in the Rheinwald below the Rheinwaldhorn . The source of the river is generally considered north of Lai da Tuma/Tomasee on Rein Anteriur/Vorderrhein , although its southern tributary Rein da Medel is actually longer before its confluence with the Anterior Rhine near Disentis . The Anterior Rhine arises from numerous source streams in

1932-509: The Austrian state of Vorarlberg , and the Swiss cantons of Thurgau and St. Gallen . The Rhine flows into it from the south following the Swiss-Austrian border. It is located at approximately 47°39′N 9°19′E  /  47.650°N 9.317°E  / 47.650; 9.317 . The flow of cold, grey mountain water continues for some distance into the lake. The cold water flows near

2016-648: The Central Park concert series, renamed the Dr. Pepper Central Park Music Festival . Due to residential noise complaints, this series was moved to Pier 84 on the West Side in 1981. The festival name was changed to Dr. Pepper Music Festival after the move away from Central Park in 1981. In 1983 Miller Brewing Company took over sponsorship with the name Miller Time Concerts on the Pier until 1988. In 1989 Reebok took over sponsorship of

2100-474: The High Rhine forms the border between Germany and Switzerland . Only for brief distances at its extremities does the river run entirely within Switzerland; at the eastern end it separates the bulk of the canton of Schaffhausen and the German exclave of Büsingen am Hochrhein on the northern bank from cantons of Zürich and Thurgau , while at the western end it bisects the canton of Basel-Stadt . Here, at

2184-647: The Latin Ren- . The Gaulish name Rēnos ( Proto-Celtic or pre-Celtic *Reinos ) belongs to a class of river names built from the PIE root *rei- "to move, flow, run", also found in other names such as the Reno in Italy. The grammatical gender of the Celtic name (as well as of its Greek and Latin adaptation) is masculine, and the name remains masculine in German, Dutch, French, Spanish and Italian. The Old English river name

2268-836: The Posterior Rhine is joined by the Albula , from the east, from the Albula Pass region. The Albula draws its water mainly from the Landwasser with the Dischmabach as the largest source stream, but almost as much from the Gelgia , which comes down from the Julier Pass . Numerous larger and smaller tributary rivers bear the name of the Rhine or equivalent in various Romansh idioms, including Rein or Ragn , including: Next to Reichenau in Tamins

2352-506: The Rhine into Lake Constance forms an inland delta . The delta is delimited in the west by the Alter Rhein and in the east by the modern canalized section of the Alpine Rhine ( Fußacher Durchstich ). Most of the delta is a nature reserve and bird sanctuary . It includes the Austrian towns of Gaißau , Höchst and Fußach . The natural Rhine originally branched into at least two arms and formed small islands by precipitating sediments. In

2436-605: The Schaefer Music Festival kicked off in the summer of 1968 a free concert was given in Central Park featuring the Grateful Dead, Jefferson Airplane and the Paul Butterfield Blues Band, three of the top acts at that time. 6,000 people "jammed into the bandstand near the [Central Park] Mall while thousands more sprawled out on the grass and under the trees." Club owner and musician Hilly Kristal co-founded

2520-544: The area around the river was made more habitable for humans on flood plains as the rate of flooding decreased sharply. On the French side, the Grand Canal d'Alsace was dug, which carries a significant part of the river water, and all of the traffic. In some places, there are large compensation pools, for example, the huge Bassin de compensation de Plobsheim in Alsace. The Upper Rhine has undergone significant human change since

2604-497: The beams by construction workers decades earlier. In 2004, Rheingold stirred controversy in New York City with a series of ads that mocked New York City Mayor Michael Bloomberg 's ban on smoking in bars and enforcement of city laws prohibiting dancing in bars that did not have a "cabaret license". Bloomberg responded by drinking Coors in public. In 1940, Philip Liebmann, great-grandson of founder Samuel Liebmann , initiated

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2688-654: The brewery carried unmanageable debt and in 1972 sold both brands to Miller Brewing Company , which relaunched Lite as "Lite Beer from Miller", and later Miller Lite . In 1967, Rheingold Breweries acquired Dawson Brewing Company in New Bedford, Massachusetts . In February 1973, PepsiCo , Inc. bought a controlling interest in Rheingold Breweries, paying $ 57 million for 83% of the Rheingold/Pepsi Bottling operation. Industry observers said that PepsiCo

2772-417: The brewery introduced it as a permanent product. The brewery's production increased from 1,200 barrels in its first year, to 39,000 barrels in 1877, 165,000 barrels in 1894, 200,000 barrels per year in the early 1900s and 700,000 US beer barrels (820,000 hl) in 1914. It expanded to adjacent properties, absorbed the nearby John Schoenwald Brewery in 1878, and Claus-Lipsius Brewery in 1902, and in 1907 it

2856-573: The brewery of record on the label to "Rheingold Brewery". Christian Schmidt's brands were sold to G. Heileman Brewing Company in April 1987, and then to Stroh Brewery Company in July 1996. Heileman Brewing continued to manufacture Rheingold Beer in its La Crosse, WI plant, at least into the 1990s. No written record of this can be found, but vintage Rheingold Premium cans are occasionally seen on eBay that show "G. Heileman Brewing Co., LA CROSSE, WISCONSIN" on

2940-404: The canalized Rhine into the lake. Its water has a darker color than the Rhine; the latter's lighter suspended load comes from higher up the mountains. It is expected that the continuous input of sediment into the lake will silt up the lake. This has already happened to the former Lake Tuggenersee . The cut-off Old Rhine at first formed a swamp landscape. Later an artificial ditch of about two km

3024-481: The centers Basel, Strasbourg and Mannheim-Ludwigshafen. Strasbourg is the seat of the European Parliament , and so one of the three European capitals is located on the Upper Rhine. The Upper Rhine region was changed significantly by a Rhine straightening program in the 19th century. The rate of flow was increased and the ground water level fell significantly. Dead branches were removed by construction workers and

3108-769: The changes proposed along the Rhine, one was "the Treaty for the Rectification of the Rhine flow from Neuberg to Dettenheim"(1817), which surrounded states such as Bourbon France and the Bavarian Palatinate . Loops, oxbows , branches and islands were removed along the Upper Rhine so that there would be uniformity to the river. The engineering of the Rhine was not without protest, farmers and fishermen had grave concerns about valuable fishing areas and farmland being lost. While some areas lost ground, other areas saw swamps and bogs be drained and turned into arable land. Johann Tulla had

3192-588: The concert series at Pier 84, renamed Reebok Riverstage , which lasted through 1990. During the 1971 music festival, concerts on July 2 and July 3 were filmed for an ABC-TV special. The performers included Carly Simon , who made her TV debut, Ike & Tina Turner , Kate Taylor , Boz Scaggs , and the Beach Boys . Art Garfunkel and George Harrison also appear as non-performers. The concert aired as Good Vibrations From Central Park on August 19, 1971. Rheingold Beer Rheingold Brewery, also referred to as Rheingold Breweries, or Liebmann Breweries,

3276-501: The country except Falstaff Brewing Corporation , which had six. Its expansion into California was unsuccessful; the San Francisco plant was closed in 1955, and the Los Angeles facility was sold to Hamm's Brewery in 1957. Rheingold became the leading beer in New York state and prospered until the early 1960s when profits were squeezed by rising labor and other costs, and fierce price competition from brands whose broader national footprints gave them competitive advantages. In 1964,

3360-415: The creek Aua da Russein (lit.: "Water of the Russein"). In its lower course, the Anterior Rhine flows through a gorge named Ruinaulta (Flims Rockslide). The whole stretch of the Anterior Rhine to the Alpine Rhine confluence next to Reichenau in Tamins is accompanied by a long-distance hiking trail called Senda Sursilvana . The Posterior Rhine flows first east-northeast, then north. It flows through

3444-403: The first major black entertainer to host a television show , many advertisers demurred; Rheingold on the other hand became the New York regional sponsor for Cole's show. Rheingold aired television ads featuring African American, Puerto Rican , and Asian American actors to appeal to its racially diverse customer base. Rheingold also sponsored The Jackie Robinson Show on Sunday evenings during

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3528-518: The first reduced calorie beers, which was brewed using a process originated by chemist Dr. Hersch Gablinger of Basel, Switzerland. The beer was also marketed as Gablinger's Extra Light Beer. It failed in the marketplace, but the formula was tweaked by Joseph Owades , PhD, a biochemist working for Rheingold, and made available to Meister Brau Inc. in 1967, which made minor adjustments to Owades' formula and marketed it as Meister Brau Lite. Despite widespread popularity of Meister Brau and Meister Brau Lite,

3612-444: The flow is diverted off the island of Mainau into Lake Überlingen. Most of the water flows via the Constance hopper into the Rheinrinne ("Rhine Gutter") and Seerhein. Depending on the water level, this flow of the Rhine water is clearly visible along the entire length of the lake. The Rhine carries very large amounts of debris into the lake – over three million cubic meters (110,000,000 cu ft) annually. In

3696-466: The fourth American generation sold it to New Jersey–based Pepsi-Cola United Bottlers. At its peak, the company owned five plants around the United States and Rheingold was the leading beer brand in New York State with a market share as high as 35% during the 1940s, 1950s, and early 1960s. Rheingold Breweries was purchased by Chock full o'Nuts in 1974, and then by Christian Schmidt Brewing Company in 1977. Schmidt continued to sell Rheingold Beer under

3780-507: The fourth generation of the Jewish American Liebmann family sold the company to New Jersey based Pepsi-Cola United Bottlers, Inc. (“PUB”), a bottling and distribution company of Pepsi-Cola and other soft drink brands, for $ 26 million, which then adopted the name “Rheingold Breweries” for the combined entity. Beer sales peaked in the following year, 1965, at 4,236,000 US beer barrels (4,971,000 hl), but declined thereafter. In 1966 Rheingold Breweries introduced Gablinger's Beer, one of

3864-416: The goal of shortening and straightening the Upper Rhine. Early engineering projects the Upper Rhine also had issues, with Tulla's project at one part of the river creating rapids, after the Rhine cut down from erosion to sheer rock. Engineering along the Rhine eased flooding and made transportation along the river less cumbersome. These state projects were part of the advanced and technical progress going on in

3948-418: The lake level to be lowered by about 10 meters. Previously, the two lakes formed a single lake, as the name still suggests. Like in the Obersee, the flow the Rhine can be traced in the Untersee. Here, too, the river water is hardly mixed with the lake water. The northern parts of the Untersee (Lake Zell and Gnadensee) remain virtually unaffected by the flow. The river traverses the southern, which, in isolation,

4032-450: The late 1950s and early 1960s. Rheingold's core consumer was working class men. A 2003 New York Times article gave a creative description: "Rheingold Beer was once a top New York brew, guzzled regularly by a loyal cadre of workingmen, who would just as soon have eaten nails as drink another beer maker's suds." During the cleanup of the World Trade Center rubble after the 2001 collapse, Rheingold cans were found that had been stashed in

4116-439: The legendary ring made of gold from the Rhein (Rhine) river in Germany , which is the subject of the opera Das Rheingold . In 1854, brewer Samuel Liebmann immigrated from Germany to America , partly to escape government oppression. He sent his oldest son Joseph ahead to find a suitable place for a brewery. When Samuel, his wife, and the other five children arrived in Philadelphia on November 7, 1854, Joseph met them on

4200-404: The legendary ring, made of gold from the Rhine River, which is central to Richard Wagner 's Ring cycle operas . Das Rheingold is the first of the four Ring cycle operas.) A third version holds that a special beer was brewed for a dinner held to honor the head of the Metropolitan Opera after the season finale performance of Das Rheingold , and the beer was named "Rheingold". It was a hit, so

4284-482: The local Alemannic dialect, the singular is pronounced "Isel" and this is also the local pronunciation of Esel (" Donkey "). Many local fields have an official name containing this element. A regulation of the Rhine was called for, with an upper canal near Diepoldsau and a lower canal at Fußach, in order to counteract the constant flooding and strong sedimentation in the western Rhine Delta. The Dornbirner Ach had to be diverted, too, and it now flows parallel to

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4368-444: The mouth region, it is therefore necessary to permanently remove gravel by dredging. The large sediment loads are partly due to the extensive land improvements upstream. Three countries border the Obersee, namely Switzerland in the south, Austria in the southeast and the German states of Bavaria in the northeast and Baden-Württemberg in the north and northwest. The Seerhein is only 4 kilometers (2.5 mi) long. It connects

4452-459: The north bank and Switzerland on the south, except both sides are Swiss in Stein am Rhein , where the High Rhine flows out of the lake. The High Rhine ( Hochrhein ) begins in Stein am Rhein at the western end of the Untersee. Now flowing generally westwards, it passes over the Rhine Falls ( Rheinfall ) below Schaffhausen before being joined – near Koblenz in the canton of Aargau  – by its major tributary,

4536-506: The open Sztal valley and then through Lake Walen and Lake Zurich into the Aare . The Alpine Rhine begins in the westernmost part of the Swiss canton of Graubünden , and later forms the border between Switzerland to the west and Liechtenstein and later Austria to the east. As an effect of human work, it empties into Lake Constance on Austrian territory and not on the border that follows its old natural river bed called Alter Rhein ( lit.   ' Old Rhine ' ). The mouth of

4620-424: The other hand, in the east and north. A curiosity of this border line is that the parts of the city of Mainz on the right bank of the Rhine were given to Hesse by the occupying forces in 1945. The Upper Rhine was a significant cultural landscape in Central Europe already in antiquity and during the Middle Ages . Today, the Upper Rhine area hosts many important manufacturing and service industries, particularly in

4704-423: The prospect was that the ticket price [from 1967] would have to be doubled. The $ 2, [Commissioner of Parks August Heckscher] said, would have been 'too expensive for a lot of New Yorkers.'" In the 1960s, before the rise of corporate concert organizers and ticket agents, top rated bands would often play for free (especially in San Francisco) or for amounts that resulted in reasonable concert ticket prices. Just before

4788-406: The river. Some adjacent towns are named after it, such as Rheinau , Rheineck , Rheinfelden (CH) and Rheinfelden (D). The International Commission for the Hydrology of the Rhine Basin (CHR) and EUWID contend that the river could experience a massive decrease in volume, or even dry up completely in case of drought, within the next 30 to 80 years, as a result of the climate crisis . The Rhine

4872-497: The series with producer and concert promoter Ron Delsener. Over the years a Who's Who of superstars of the popular music scene performed there. Inexpensive tickets, which started at $ 1 in 1967 and rose to only $ 3 by 1976, further contributed to the event's popularity. While the capacity of the Wollman Rink was usually limited to about 6,000 to 7,000 people, it is reported that Bob Marley 's performance in 1975 had attracted about 15,000 people. In 1977, Dr. Pepper assumed sponsorship of

4956-456: The side panel and with 1990s-style stay-tabs, and the Christian Schmidt Brewery Misplaced Pages article says, "Heileman produced Rheingold after 1987, but it was retired by Stroh in the late 1990s". In 1996, Mike Mitaro, a veteran beer industry executive, licensed the rights to the Rheingold brand from Stroh, started Rheingold Brewing Company, Inc., and relaunched Rheingold Beer in 1998. The new Rheingold executive team included Walter "Terry" Liebmann,

5040-435: The six finalists framing the box. The contest was heavily funded and the winner would be widely-publicized throughout the following year in TV and radio commercials, on billboards, and packaging, as "Miss Rheingold". In the 1950s, as many as 25 million votes were cast, leading the company to claim, "the selection of Miss Rheingold was almost as highly anticipated as the race for the White House." The first Miss Rheingold

5124-399: The south to the Flüela Pass in the east. The Rhine is one of four major rivers taking their source in the Gotthard region, along with the Ticino (drainage basin of the Po ), Rhône and Reuss (Rhine basin). The Witenwasserenstock is the triple watershed between the Rhine, Rhône and Po. Traditionally, Lake Toma near the Oberalp Pass in the Gotthard region is seen as the source of

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5208-408: The subsidiary name, "Rheingold Brewery". In 1987, Rheingold was purchased by G. Heileman Brewing Company which continued to sell the beer but stopped using Rheingold Brewery or Breweries as a company name on the label. Sales of Rheingold Beer have been continued off-and-on by subsequent owners, with two gaps—one in the mid-1990s and another from 2013 through 2023. The name Rheingold is an allusion to

5292-412: The surface and at first does not mix with the warmer, green waters of Upper Lake. But then, at the so-called Rheinbrech , the Rhine water abruptly falls into the depths because of the greater density of cold water. The flow reappears on the surface at the northern (German) shore of the lake, off the island of Lindau . The water then follows the northern shore until Hagnau am Bodensee . A small fraction of

5376-520: The three decades following Prohibition, Rheingold was promoted as the "Dry Beer", and the annual Miss Rheingold contest, launched in 1940, became the centerpiece of its marketing campaign. Between 1947 and 1954, the company acquired four new plants: In 1947, Eichler Brewery in the Bronx ; in 1950, Trommer's Brewery in Orange, New Jersey ; and in 1954, the San Francisco and Los Angeles plants of Acme Brewing Company. With five plants, Rheingold had more production facilities than any other brewing company in

5460-400: The three valleys named Rheinwald , Schams and Domleschg - Heinzenberg . The valleys are separated by the Rofla Gorge and Viamala Gorge. Its sources are located in the Adula Alps ( Rheinwaldhorn , Rheinquellhorn , and Güferhorn ). The Avers Rhine joins from the south. One of its headwaters, the Reno di Lei (stowed in the Lago di Lei ), is partially located in Italy. Near Sils

5544-469: The time when the company was combined with Pepsi United Bottling in New Jersey, Rheingold Breweries became a local producer and distributor of Pepsi, and other soft drinks. Rheingold developed a successful marketing formula in the early 1940s that led to thirty years of share strength. It included radio and television jingles, the annual "Miss Rheingold" contest, official sponsorship of the New York Mets , and print and TV advertising with racial diversity that

5628-400: The upper Surselva and flows in an easterly direction. One source is Lai da Tuma (2,345 m (7,694 ft)) with the Rein da Tuma , which is usually indicated as source of the Rhine, flowing through it. Into it flow tributaries from the south, some longer, some equal in length, such as the Rein da Medel , the Rein da Maighels , and the Rein da Curnera . The Cadlimo Valley in

5712-460: The wharf and escorted them to Brooklyn . Within a week, Samuel leased a small brewery on Meserole Street where he started brewing beer with his three sons. A year later the company bought a 6.4-acre site at the corner of Forrest Street and Bremen Street, in the Bushwick section of Brooklyn, and built a new plant there. Samuel retired in 1868, and in 1870 the name of the company was changed to S. Liebmann’s Sons Brewery. The Rheingold brand name

5796-461: Was Spanish-born Jinx Falkenburg . Future NBC television personality Robbin Bain was crowned in 1959. Two of the final winners were actresses Emily Banks (1960) and Celeste Yarnall (1964), both of whom had featured guest roles as yeomen on separate episodes of Star Trek: The Original Series . A number of Miss Rheingold runner-ups achieved success in show business, including Jean Moorhead , Suzanne Alexander , and Robbin Bain. The public contest

5880-637: Was adapted in Roman-era geography (1st century BC) as Latin Rhenus , and as Greek Ῥῆνος ( Rhēnos ). The spelling with Rh- in English Rhine as well as in German Rhein and French Rhin is due to the influence of Greek orthography, while the vocalization -i- is due to the Proto-Germanic adoption of the Gaulish name as * Rīnaz , via Old Frankish giving Old English Rín , Old High German Rīn , early Middle Dutch ( c.  1200 ) Rijn (then also spelled Ryn or Rin ). The modern German diphthong Rhein (also used in Romansh ) Rein, Rain

5964-429: Was atypical at the time. Rheingold was the official beer of the New York Mets , and its advertisements featured John Wayne , Jackie Robinson , Sarah Vaughan and the Marx Brothers . Humorist and radio personality Jean Shepherd was the radio spokesman for Rheingold's radio ads on New York Mets broadcasts in the 1970s. Rheingold's radio and TV commercials typically featured jingles that became widely known. One

6048-450: Was continued in the brewery’s Orange, New Jersey plant. In October 1977, Chock full o'Nuts sold Rheingold Breweries to Christian Schmidt Brewing Company of Philadelphia , which moved production of Rheingold Beer to its Philadelphia and Cleveland, Ohio plants and sold the Orange, New Jersey plant. Schmidt changed the callout on the Rheingold label from "Extra Dry" to "Premium", and changed

6132-464: Was dug. It was made navigable to the Swiss town of Rheineck . Lake Constance consists of three bodies of water: the Obersee ("upper lake"), the Untersee ("lower lake"), and a connecting stretch of the Rhine, called the Seerhein ("Lake Rhine"). The lake is situated in Germany, Switzerland and Austria near the Alps. Specifically, its shorelines lie in the German states of Bavaria and Baden-Württemberg ,

6216-687: Was ended after 1964 because budgets were being squeezed, and the image of demure, smiling, all-white females was becoming passé. A winner was chosen in 1965 by brewery executives. The new Rheingold owners revived the Miss Rheingold contest in 2003 and 2004, but unlike the wholesome girl-next-door image of earlier Miss Rheingold contestants, a company spokesman explained: "They no longer wore ball gowns and white gloves; They had tattoos . They were pierced. They were badasses." Though in 2003, The Village Voice noted Rheingold for "the best marketing campaign co-opting hipster drinking habits." public response

6300-455: Was first used in 1883. There are several family-lore explanations of its origin. The first is simply that "Rheingold" was an allusion to the great Rhein River in Germany (also spelled "Rhine"). Another story was that at a banquet held after an opera performance, the conductor held up the glass of beer and declared it was the color of "Rheingold", or "Das Rheingold" ("Rheingold" being a reference to

6384-576: Was lackluster compared with earlier years and the contest was not continued. In the introduction to the Eartha Kitt song "I Wanna Be Evil", she sings, "I was made Miss Rheingold though I never touch beer". The band 33 on the Needle from Alton, Illinois , released the song "Rheingold Girl" on their 2017 album Sounds Across the Midnight Sky . Rhine The Rhine ( / r aɪ n / RYNE )

6468-601: Was modified and F.X. Matt Brewing Company continued to produce it under contract. As of 2010, Drinks America was selling Rheingold Beer in the New York Metropolitan Area , Connecticut , New Jersey , Pennsylvania , and Maryland . By 2011, it had expanded to Cincinnati, Ohio , Georgia , and Florida . Drinks America stopped selling Rheingold in 2013 and it was unavailable until mid-2023 when Brewing Brands, LLC sold some. The Rheingold Brewery building in Brooklyn

6552-628: Was more interested in the company's soft drinks bottlers in California, Florida , Mexico , and Puerto Rico than in the beer business. Sales in 1973 fell below 3 million US bbl (3.5 million hl). In January 1974, after difficult negotiations with the local Teamsters Union , Pepsi closed the Brooklyn plant, explaining that it was on track to lose $ 8 million due to high costs. The remaining two beer plants in Orange, New Jersey and New Bedford, Massachusetts remained open. Pepsi poured 100,000 US gallons (380,000 L) of beer into

6636-552: Was officially closed in early March. William Black , the founder of the Chock full o'Nuts coffee company stepped in and negotiated a deal with the union, giving their members ownership of 10% of Rheingold Brewery in exchange for wage concessions. He then purchased the brewery on March 8, 1974, for $ 1 plus assumption of the brewery's $ 10 million in debt. The Brooklyn plant was unprofitable for another two years and its doors were closed for good in mid-January 1976. Rheingold production

6720-430: Was the largest and most complete brewing facility in the eastern United States, occupying 18-acres and four city blocks. The plant pioneered new refrigeration methods and was the first plant to have its own laboratory. During Prohibition , from 1920 through 1933, the brewery survived by selling "near beer", lemonade, and "Teutonic", a concentrated liquid extract of malt and hops for nutrition and good health. During

6804-459: Was the producer and marketer of Rheingold Beer from 1883 until 1987. This article is about both the brewery and its primary brand "Rheingold," which has been sold by other companies intermittently since Rheingold Brewery was ended. Founded by Samuel Liebmann and his three sons as S. Liebmann Brewery, the brewing company was run by the Liebmann family, through several name changes, until 1964 when

6888-543: Was torn down in 1981. In 2018, after many years of disrepair and vacancy, a 500-unit apartment building was built on the site. The apartment complex, at 10 Monteith Street, Brooklyn, is called, “The Rheingold” or “Rheingold - Bushwick”. While Rheingold Beer was its main product, the brewery also produced and sold additional products including Rheingold Ale, Rheingold Bock and Golden Bock, McSorley's Cream Ale, Knickerbocker Beer, Knickerbocker Natural, Kool Mule, Esslinger's , Acme Gold Label Beer, and Bull Dog Ale. Also, during

6972-461: Was variously inflected as masculine or feminine; and its Old Icelandic adoption was inflected as feminine. The length of the Rhine is conventionally measured in "Rhine-kilometers" ( Rheinkilometer ), a scale introduced in 1939 which runs from the 0 km datum at Old Rhine Bridge in the city of Konstanz , at the western end of Lake Constance , to the Hook of Holland at 1,036.20 km. The river

7056-401: Was written by jazz musician Les Paul in 1951. Another was set to Émile Waldteufel 's, Estudiantina Waltz, Op. 191 , with the words: My beer is Rheingold, the dry beer.    Think of Rheingold whenever you buy beer.    It's not bitter, not sweet; it's the dry flavored treat.    Won't you try extra dry Rheingold beer? When Nat King Cole became

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