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Putumayo World Music

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Putumayo World Music is a New Orleans-based record label that specializes in compilations of world music , jazz and blues .

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33-467: Dan Storper founded Putumayo in 1975 as a retail store in New York City featuring handicrafts from around the world. Storper took the name of his company, Putumayo, from Colombia's Putumayo River Valley where he travelled in 1974. Putumayo is said to mean a heron and "the place where the river begins" in the local indigenous language. He eventually opened 7 world handicraft and clothing boutiques across

66-405: A blue-collar work ethic, are accessible to the general public, and are constructed from materials with histories that exceed the boundaries of Western "fine art" tradition, such as ceramics , glass , textiles , metal and wood . These products are produced within a specific community of practice , and while they mostly differ from the products produced within the communities of art and design,

99-477: A commercially syndicated world music radio show. Rosalie Howarth of KFOG hosts the Music Hour . The weekly show is heard internationally on over 100 commercial and non-commercial stations. In 2011, Putumayo developed a series of cultural coloring books. Beginning in 2017, Putumayo began distributing multicultural books and activity sets in partnership with publisher Barefoot Books . That same year, Putumayo started

132-551: A few words of common tourist languages. There are also specialty markets such as: According to the Vietnam Handicrafts Export Association (VIETCRAFT), Vietnam's handicrafts export turnover in 2023 reached US$ 2.2 billion, up 10.5% over 2022. The United States is Vietnam's largest export market, accounting for 35% of total export turnover. Vietnam's handicrafts industry currently has about 600 villages, with over 10 million direct workers. Wickerwork

165-564: A handcrafted item is the paramount criterion; those made by mass production or machines are not handicraft goods. Seen as developing the skills and creative interests of students, generally and sometimes towards a particular craft or trade, handicrafts are often integrated into educational systems, both informally and formally. Most crafts require the development of skill and the application of patience but can be learned by virtually anyone. Like folk art , handicraft output often has cultural and/or religious significance, and increasingly may have

198-469: A hole-in the-wall retail store in New York City in 1975. The shop sold handcrafts and clothing collected in Latin America. It received considerable media attention and by 1985 Storper found himself designing ethnic-inspired contemporary clothing and supplying 600 other stores. Putumayo also had three successful New York stores. In 1991, Storper was deeply impacted by world music when he happened upon

231-634: A live concert of Kotoja , an African band led by Babá Ben Okulolo in the San Francisco Bay area and became involved with this compelling music, putting together Putumayo's first two world music collections in 1993. That same year, Storper was joined by his long-time friend Michael Kraus, who helped him launch the label. After selling the Putumayo stores in 1997, Storper was able to focus full-time on his goal of introducing people to other cultures through great world music. He now travels extensively and, with

264-534: A political message as well, as in craftivism . Many crafts become very popular for brief periods of time (a few months, or a few years), spreading rapidly among the crafting population as everyone emulates the first examples, then their popularity wanes until a later resurgence. The Arts and Crafts movement originated as a late-19th-century design reform and social movement principally in Europe, North America and Australia, and continues today. Its proponents are motivated by

297-456: A series of world greeting card collections that have featured international folk art and photography by illustrator Nicola Heindl, photographer Emerson Matabele, Brazilian block print artist José Francisco Borges , Louisiana Folk Artist William Hemmerling, London artist Christopher Corr and Louisiana painter George Rodrigue . Putumayo's products are sold at a network of thousands of book, gift, clothing, coffee and other specialty retailers around

330-646: A short period of time. Handicraft production is a small–scale production of products using manual labor. It was especially common in the Middle Ages , during the era of the Industrial Revolution it was mainly supplanted by mass production , however, it still exists for the production of goods such as luxury goods . The "handmade effect" is a phenomenon where consumers exhibit a preference for products that are crafted by human labor rather than produced through automated or robotic processes . This preference

363-406: Is driven, in large part, by the perception that handmade products symbolically "contain love ." The handmade effect is influenced by two key factors. Firstly, consumers express stronger intentions to purchase handmade products when buying gifts for loved ones, compared to more distant recipients. Secondly, they are willing to pay a higher price for handmade gifts when the purchase is motivated by

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396-599: Is explained not only by economic and natural–geographical factors, but also by the support and encouragement of the handicraft industry from the state. There are almost as many variations on the theme of handicrafts as there are crafters with time on their hands, but they can be broken down into a number of categories: Handicrafts are often made for home use and decor. If sold, they are sold in direct sales , gift shops , public markets , and online shopping . In developing countries, handicrafts are sold to locals and as souvenirs to tourists. Sellers tend to speak at least

429-536: Is in fact as practical as it is aesthetic. Handicraft has its roots in the rural crafts —the material-goods necessities—of ancient civilizations, and many specific crafts have been practiced for centuries, while others are modern inventions or popularizations of crafts which were originally practiced in a limited geographic area. Many handcrafters use natural, even entirely indigenous, materials while others may prefer modern, non-traditional materials, and even upcycle industrial materials. The individual artisanship of

462-506: Is particularly pronounced for products with higher symbolic value, where expressing one's beliefs and personality holds greater significance. Consumers , especially in contexts emphasizing symbolic consumption, have a stronger motivation for uniqueness and associate human labor more closely with product uniqueness. In product categories where mechanical production is common, consumers are more attracted to products labeled as handmade. The positive handmade effect on product attractiveness

495-488: The guild system. Adolescents were apprenticed to a master craftsman and refined their skills over a period of years in exchange for low wages. By the time their training was complete, they were well equipped to set up in trade for themselves, earning their living with the skill that could be traded directly within the community, often for goods and services. The Industrial Revolution and the increasing mechanization of production processes gradually reduced or eliminated many of

528-408: The market . Mostly these were household products: dishes, furniture, jewelry, souvenirs, clothes, shoes. However, over time, other goods, such as weapons , began to go on sale. In pre–revolutionary Russia , handicraft production was quite widespread: about 30% of all manufactured products were produced by handicraft methods. Products were sold at fairs , and barter exchange was widespread. With

561-508: The U.S. and thousands more around the world sell Putumayo CDs. Storper was also a judge for the 5th, 10th, and 11th annual Independent Music Awards to support independent artists' careers. Handcrafts A handicraft is a traditional main sector of craft making and applies to a wide range of creative and design activities that are related to making things with one's hands and skill, including work with textiles , moldable and rigid materials, paper, plant fibers, clay, etc. One of

594-468: The art of Nicola Heindl. Her art is both folky and modern, and, according to the Putumayo website, "represents one of Putumayo's goals: to connect the traditional to the contemporary." Typically a Putumayo World Music compilation is presented as a theme under the title “Putumayo Presents”. The themes can be regional ( South Africa , Caribbean , Asia ), music styles ( reggae , folk , Latin , jazz ) and other themes ( lounge , groove , party). All albums in

627-635: The beginning of industrialisation and collectivization of the Soviet Union, the handicraft mode of production was declared "the highest degree of oppression of the working people" and ceased to exist in almost all spheres of the Soviet economy except on an informal basis. Some state economies, such as that of Vietnam , are largely based on handicraft production. For example, in the 1950s in North Vietnam , there were more than 100,000 handicraft enterprises. In

660-477: The boundaries often overlap, resulting in hybrid objects. Additionally, as the interpretation and validation of art is frequently a matter of context, an audience may perceive handcrafted objects as art objects when these objects are viewed within an art context, such as in a museum or in a position of prominence in one's home. Simple "arts and crafts" projects are a common elementary and middle school activity in both mainstream and alternative education systems around

693-402: The desire to convey love rather than simply acquiring the best-performing product. The handicraft method of production has been used by people since ancient times. Initially, people engaged in handicraft production aimed to satisfy the needs of their own economy, however, with the development of commodity–money relations , an increasing number of goods produced by them began to be supplied to

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726-517: The early 1970s, even before the end of the war , handicraft production provided about half of all the products of the local industry and almost a third of the total industrial production of the republic. By 1977, after the reunification of Vietnam, there were 700,000 handicraftsmen in South Vietnam . Handicraft production in Nepal withstands competition with industrial production and foreign goods, which

759-498: The ideals of movement founders such as William Morris and John Ruskin , who proposed that in pre-industrial societies, such as the European Middle Ages , people had achieved fulfillment through the creative process of handicrafts. This was held up in contrast to what was perceived to be the alienating effects of industrial labor. These activities were called crafts because originally many of them were professions under

792-583: The materials that surround us for economical, cultural and environmental purposes. Secondary schools and college and university art departments increasingly provide elective options for more handicraft-based arts, in addition to formal " fine arts ", a distinction that continues to fade throughout the years, especially with the rise of studio craft , i.e. the use of traditional handicrafts techniques by professional fine artists. Many community centers and schools run evening or day classes and workshops, for adults and children, offering to teach basic craft skills in

825-541: The needs of the people in their locality without using machines. Collective terms for handicrafts include artisanry , crafting , and handcrafting . The term arts and crafts is also applied, especially in the United States and mostly to hobbyists' and children's output rather than items crafted for daily use, but this distinction is not formal, and the term is easily confused with the Arts and Crafts design movement, which

858-535: The northeastern United States. In 1991, on his way home from Bali , Storper stopped in San Francisco, California. In Golden Gate Park , he heard the Nigerian band Kotoja. He was impressed by the music and started compiling international music to play in his stores. The response from the public was so positive that, in 1993, he launched Putumayo World Music and began offering compilations for sale. Every release features

891-608: The oldest handicraft is Dhokra ; this is a sort of metal casting that has been used in India for over 5,000 years and is still used. In Iranian Baluchistan , women still make red ware hand-made pottery with dotted ornaments, much similar to the 4,000-year-old pottery tradition of Kalpurgan, an archaeological site near the village. Usually, the term is applied to traditional techniques of creating items (whether for personal use or as products) that are both practical and aesthetic. Handicraft industries are those that produce things with hands to meet

924-566: The piano at restaurants and other local venues. As a college student he set up a store in his dorm providing the usual necessities of dorm life such as toiletries and ordering LP's at substantial savings to his fellow dormmates. After graduating, he traveled to Colombia , Ecuador , Peru and Bolivia to visit the countries he had studied. Putumayo World Music , named after the valley of the Putumayo River in Colombia where he had visited, began as

957-482: The roles professional craftspeople played, and today many handicrafts are increasingly seen, especially when no longer the mainstay of a formal vocational trade , as a form of hobby , folk art and sometimes fine art . The term handicrafts can also refer to the products themselves of such artisanal efforts, that require specialized knowledge, maybe highly technical in their execution, require specialized equipment and/or facilities to produce, involve manual labor or

990-543: The series from 1993 to early 2000 were released on both CD and cassette , with Republica Dominicana being the last album released on cassette. The Putumayo Kids division was created in 2002. Since the release of the World Playground CD in 1999, Putumayo Kids music collections have received over 20 Parents' Choice Awards among other accolades. Putumayo launched the Putumayo World Music Hour in 2000,

1023-916: The support of ethnomusicologist Jacob Edgar (founder of Cumbancha ) pays attention to the music scenes in Paris , Rio de Janeiro , New Orleans , Johannesburg and other music centers. The opening of Putumayo Europe, in Hilversum, Holland in 2000 enabled the company to connect with the European music and retail scene. The expansion of the label's International division has also extended Putumayo's presence in South America, Asia, Africa and Oceania. The company now has offices in 12 countries. Putumayo has sold more than 15 million CDs since it began, with 50 of its collections selling more than 100,000 copies each and several surpassing 300,000. Currently, more than 3500 specialty retailers in

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1056-724: The world. In some of the Scandinavian or Nordic countries, more advanced handicrafts form part of the formal, compulsory school curriculum, and are collectively referred to as slöjd in Swedish, and käsityö in Finnish. Students learn how to work mainly with metal, textile and wood, not for professional training purposes as in American vocational–technical schools , but with the aim to develop children's and teens' practical skills, such as everyday problem-solving ability, tool use, and understanding of

1089-986: The world. Many of Putumayo music collections are now available for digital download and streaming. In 2020, the company launched an ongoing series of themed streaming playlists. Dan Storper Dan Storper (born May 1951) is the founder and CEO of the record label Putumayo World Music . Storper grew up in Great Neck, NY . Storper was a recipient of a New York State Regents Scholarship and also an athlete and musician. He started at third base for Great Neck South High School's varsity baseball team and played varsity tennis in college. Majoring in Latin American Studies at Washington University in St. Louis , he graduated in 1973. The young Storper began to hone his entrepreneurial skills by trading coins and antiques while in junior high and high school. He also earned money by playing

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