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Phonevision was a project by Zenith Radio Company to create the world's first pay television system. It was developed and first launched in Chicago , followed by further trials in New York City and Hartford, Connecticut .

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71-447: Zenith had experimented with pay television as early as 1931, believing that advertising alone could not support television broadcasting as a viable enterprise in the long term. Zenith had originally occupied television channel 1 in Chicago starting on February 2, 1939, when W9XZV went on the air. W9XZV was one of America's first non- mechanical television stations and, until October 1940,

142-561: A Coors Light Beer advertisement, in motion pictures, and by current advertisements by GEICO Insurance. Many television advertisements feature songs or melodies (" jingles ") or slogans designed to be striking and memorable, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags that appear in films, television shows, magazines, comics , or literature. These long-lasting advertising elements may be said to have taken

213-410: A commercial , spot , break , advert , or ad ) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs . Advertising revenue provides a significant portion of the funding for most privately owned television networks. During

284-449: A body called CNAC. The clearance provides a guarantee to the broadcasters that the content of the advertisement meets legal guidelines. Because of this, special extended clearance sometimes applies to food and medical products as well as gambling advertisements. The second is the process of TV advertising delivery and usually incorporates the involvement of a post-production house, a media agency , advertising distribution specialists and

355-433: A certain appeal that is difficult to achieve with actors or mere product displays. Animation also protects the advertisement from changes in fashion that would date it. For this reason, an animated advertisement (or a series of such advertisements) can be very long-running, several decades in many instances. Notable examples are the series of advertisements for Kellogg's cereals, starring Snap, Crackle and Pop and also Tony

426-445: A delay line in and out of the video, which chopped the picture into slats (like looking through an open venetian blind ). Half of the slats would be shifted to the right by a significant amount. Decoding reversed the process and slid the other slats over the same amount, realigning the picture. The video information was also reversed in phase, exchanging black and white. The audio was processed by "frequency inversion scrambling", shifting

497-521: A feminine speed walker was quickly pulled for being homophobic . The Cocoa Pebbles commercial featuring a caricature based on Hulk Hogan was removed after Hogan filed a lawsuit against Post for plagiarizing his image. In 2020, the Match.com commercial depicting a petite woman ( Taylor Swift ) dating Satan ( Ryan Reynolds ) was only shown once before it was withdrawn as it is deemed religiously sensitive. Some advertisements are refused to be shown to

568-400: A full commercial operating license. In the first postwar allocation in the spring of 1946, Channel 1 was moved back to 44–50 MHz, with visual at 45.25 MHz and aural at 49.75 MHz. FM was moved to its current 88–108 MHz band. But WNBT and all other existing stations were moved to other channels, because the final Channel 1 was reserved for low-power community stations covering

639-637: A limited area. While a handful of construction permits were issued for this final version of Channel 1, no station ever actually broadcast on it before it was removed from use in 1948. When the FCC initially allocated broadcast television frequencies, channel 1 was logically the first channel. These U.S. TV stations originally broadcast on the 50–56 MHz channel 1: By September 1945, additional stations temporarily granted construction permits to operate on channel 1 included: See also list of experimental television stations for additional channel one pioneers. As

710-404: A place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, " Winston tastes good like a cigarette should ", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired. Another example

781-568: A product. Over 14-year-olds could not have the necessary judgment abilities to make a decent purchase and may not comprehend how the market operates. Advertising agencies often use humor as a tool in their creative marketing campaigns. Many psychological studies have attempted to demonstrate the effects of humor and their relationship to empowering advertising persuasion. Animation is often used in advertisements. The pictures can vary from hand-drawn traditional animation to computer animation. By using animated characters , an advertisement may have

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852-519: A schedule for film broadcasts. The Theatre Owners of America called the service a monumental flop. However, according to then Zenith president Eugene F. McDonald , the service was a roaring success. Even though the three films initially available to the first 300 test households were more than two years old, only about 18 percent of Phonevision viewers had seen them at the movies, and 92 percent of Phonevision households reported that they would prefer to see films at home. The system operated by switching

923-413: A severe weather warning is done, only these happen more frequently. They may sometimes take up only 5 to 10 per cent of the screen, but in the extreme, they can take up as much as 25 per cent of the viewing area. Subtitles that are part of the programme content can be completely obscured by banners. Some even make noise or move across the screen. One example is the 2E ads for Three Moons Over Milford , which

994-584: A short time in Connecticut . In spite of its failure to gain national success, a significant amount of publicity and advertising for Phonevision was created for a short time. The Phonevision system was operational on station WHCT in Hartford, Connecticut , for at least five years, ending early in 1968. The station would run conventional (non-subscription) entertainment programming during the day as an " independent " and then switch to Phonevision-encoded programming in

1065-619: A virtual channel, however, KAXT-CD in San Francisco (broadcasting on physical UHF channel 22) was assigned virtual channel 1 in July 2009, becoming the first American station to be assigned virtual channel 1 via the digital television PSIP standard, which shows the channel as such on a digital television set. KAXT-CD's physical broadcasts on UHF channel 22 cause no interference for Channel 1 physically. XHDF-TDT and all Azteca Uno stations broadcast on Virtual 1. In 1946, prior to cable TV and

1136-461: Is Levi's company, which has used several one hit wonders in their advertisements (songs such as "Inside" , "Spaceman" , and " Flat Beat "). In 2010, research conducted by PRS for Music revealed that " Light & Day " by The Polyphonic Spree is the most performed song in UK TV advertising. Sometimes a controversial reaction has followed the use of some particular song on an advertisement. Often

1207-522: Is " Where's the Beef? ", which grew so popular it was used in the 1984 presidential election by Walter Mondale . Another popular catch-phrase is " I've fallen and I can't get up ", which still appears occasionally, over two decades after its first use. Some advertising agency executives have originated more than one enduring slogan, such as Mary Wells Lawrence , who is responsible for such famous slogans as "Raise your hand if you're Sure", " I♥New York " and "Trust

1278-516: Is heavily restricted, while some countries, such as Norway , completely ban political advertisements. The first official paid television advertisement came out in the United States on July 1, 1941, at 2:30 p.m., over New York station WNBT (subsequently WNBC ) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies . The announcement for Bulova watches, for which

1349-430: Is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "day-part"). In many countries, including the United States, television campaign advertisements are commonplace in a political campaign . In other countries, such as France, political advertising on television

1420-478: Is to normal, linear, broadcast TV without fast-forwarding the ads. In the 18% of TV viewing that is time-shifted (i.e. not watched as live broadcast), viewers still watch 30% of the ads at normal speed. Overall, the extra viewing encouraged by owning a DTR results in viewers watching 2% more ads at normal speed than they did before the DTR was installed. The SkyView evidence is reinforced by studies on actual DTR behaviour by

1491-548: Is where targeted advertising is used on digital platforms, so two people watching the same show receive different ads. After the video cassette recorder (VCR) became popular in the 1980s, the television industry began studying the impact of users fast-forwarding through commercials. Advertising agencies fought the trend by making them more entertaining. The introduction of digital video recorders (also known as digital television recorders or DTRs), such as TiVo , and services like Sky+ , Dish Network and Astro MAX, which allow

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1562-896: The Broadcasters' Audience Research Board (BARB) and the London Business School . Other forms of TV advertising include product placement advertising in the TV shows themselves. For example, Extreme Makeover: Home Edition advertises Sears , Kenmore , and the Home Depot by specifically using products from these companies, and some sports events like the Monster Energy Cup of NASCAR are named after sponsors, and race cars are frequently covered in advertisements.Today's sports advertisements frequently push boundaries or test out innovative methods using digital advances, depending less and less on

1633-664: The Federal Communications Commission (FCC) under the NTSC system on July 1, 1941. Channel 1 was located at 50–56 MHz, with visual carrier at 51.25 MHz and aural carrier at 55.75 MHz. At the same time, the spectrum from 42 to 50 MHz was allocated to FM radio . Several commercial and experimental television stations operated on the 50–56 MHz Channel 1 between 1941 and 1946, including one station, WNBT (now WNBC , channel 4) in New York City , which had

1704-600: The "spots and dots", the conventional 30-second commercials on television and radio. Additionally, companies are becoming more closely associated with sports content, particularly if it connects them to a digital audience made up mostly of highly sought-after men and women between the ages of 18 and 34. Many major sporting venues in North America are named for commercial companies, dating back as far as Wrigley Field . Television programs delivered through new mediums such as streaming online video also bring different opportunities to

1775-429: The 2008–09 TV season, Fox experimented with a new strategy, which the network dubbed "Remote-Free TV". Episodes of Fringe and Dollhouse contained approximately ten minutes of advertisements, four to six minutes fewer than other hour-long programs. Fox stated that shorter commercial breaks keep viewers more engaged and improve brand recall for advertisers, as well as reducing channel surfing and fast-forwarding past

1846-445: The 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television . The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK,

1917-577: The Federal Spectrum Use of the band (which is regulated by the NTIA and not the FCC) was as follows: FCC (NON-Federal) allocations for the band: There is also a conflict with the de facto intermediate frequency for system M television, where receiver tuners shift and flip the incoming signal onto 41.25 MHz (analogue audio) and 45.75 MHz (analogue video) after the initial RF amplifier . This standard

1988-530: The Midas touch." Prior to the 1970s, music in television advertisements was generally limited to jingles and incidental music ; on some occasions lyrics to a popular song would be changed to create a theme song or a jingle for a particular product. An example of this is found on the recent popular Gocompare.com advert that utilises "Over There", the 1917 song popular with United States soldiers in both World Wars and written by George M. Cohan during World War I. In 1971

2059-596: The Rolling Stones and Apple Inc. 's use of U2 's " Vertigo " became a source of publicity in themselves. In early instances, songs were often used over the objections of the original artists, who had lost control of their music publishing , the music of the Beatles being perhaps the most well-known case; more recently artists have actively solicited use of their music in advertisements and songs have gained popularity and sales after being used in advertisements. A famous case

2130-494: The Tiger . The animation is often combined with real actors. Animated advertisements can achieve lasting popularity. In any popular vote for the most memorable television advertisements in the UK, such as on ITV or Channel 4 , the top positions in the list invariably include animations, such as the classic Smash and Creature Comforts advertisements. Other long-running advertising campaigns catch people by surprise, even tricking

2201-474: The VHF band was (and to some extent still is) prone to higher levels of radio-frequency interference (RFI) than even Channel 2 (System M). As Mexico signed on its first station in 1950 and Canada's first station went on-air in 1952, the historical Channel 1 (System M) is exclusively a U.S. allocation artifact. Channel 1 was allocated at 44–50 MHz between 1937 and 1940. Visual and aural carrier frequencies within

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2272-462: The advent of digital television , these frequencies are being vacated by TV broadcasters and allocated to "wide FM" broadcasters, relocating from mediumwave AM to an extended FM band above 90 MHz. The following commercial television stations operated on channel 1 on analog: On digital television, their virtual channel number is 1 for historical reasons. Channel 37 Television advertisement A television advertisement (also called

2343-403: The advertisement on television to reach the desired customer and then measuring the outcomes of these ads, including the return on investment . To accomplish the first step means different things to different parts of the world depending on the regulations in place. In the UK for example, clearance must be given by the body Clearcast . Another example is Venezuela where clearance is governed by

2414-486: The advertisements. However, the strategy was not as successful as the network had hoped and it is unclear whether it will be continued in the future. In May 2018, Fox Networks Group said its channels would try one-minute commercial breaks, mainly during sports events, but also on some shows on Fox Broadcasting Company . Ads during these breaks would cost more and fewer advertisers would be willing to pay that much. Also in 2018, NBC used one-minute commercial breaks after

2485-574: The ages of three and six can. Children between the ages of 7 and 11 can grasp that they are being sold something, can identify sales tactics, and are willing to buy items with poor selling points, therefore they could also not be able to understand what they are being marketed. Teenagers between the ages of 12 and 13 can typically understand what they are being sold and decide whether they want to purchase it based on what they were told. However, they may not be able to recognize products with tricky placement or understand that celebrities are being paid to endorse

2556-449: The audio spectrum up 2.625 kHz in frequency . This produced audio that sounded much like single sideband radio except that only high frequencies were present. Decoding of the audio was done by a dual-conversion processor. The audio was first shifted up 31.5 kHz, and then shifted down 34.125 kHz, producing a net "downshift" of 2.625 kHz. 31.5 was double the horizontal sweep frequency of 15.750 kHz, and 34.125 kHz

2627-570: The beginning or end. Several advertisements were banned shortly after being televised due to their controversial nature. In 2005, the notorious " Blood on the Carpet " commercial for Mortal Kombat: Shaolin Monks was pulled for its depicted mutilation . The Game Boy Advance Micro commercial was withdrawn due to showing a lab rat " humping " on the handheld system, using it as a sex toy . The Snickers commercial featuring Mr. T shooting Snickers at

2698-456: The brand. Researchers have found that For some consumer types and for specific ad types, that the standard linear advertising format is really superior to interactive advertising. Particularly, they have discovered that a cognitive "matching" of the system's (predominantly visual or verbal) characteristics and the demands of the customer group (preferring their information to be delivered in a visual or verbal fashion) appears to be crucial. During

2769-628: The channel fluctuated with changes in overall TV broadcast standards prior to the establishment of permanent standards by the National Television Systems Committee . In 1940, the FCC reassigned 42–50 MHz to the FM broadcast band . Television's channel 1 frequency range was moved to 50–56 MHz (see table below). Experimental television stations in New York, Chicago, and Los Angeles were affected. Commercial TV allocations were made by

2840-410: The channel on which the show is premiered, but also on a sister channel. Online video directories are an emerging form of interactive advertising , which help in recalling and responding to advertising produced primarily for television. These directories also have the potential to offer other value-added services, such as response sheets and click-to-call, which enhance the scope of the interaction with

2911-698: The channel one allocations. From 1945 to 1948 TV stations in the U.S. shared Channel 1 and other channels with fixed and mobile services. The FCC decided in 1948 that a primary (non-shared) allocation of the VHF radio spectrum was needed for television broadcasting. Except for selected VHF frequencies in Alaska and Hawaii (and some overseas territories) the FCC-administered VHF band is primarily allocated for television broadcasting to this day. The FCC in May 1948 formally changed

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2982-457: The company paid anywhere from $ 4.00 to $ 9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase "Bulova Watch Time", appeared in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute. The first TV ad broadcast in the UK went on air on ITV on September 22, 1955, advertising Gibbs SR toothpaste. In Asia,

3053-564: The converse occurred when a song written for a Coca-Cola advertisement was re-recorded as the pop single " I'd Like to Teach the World to Sing (In Perfect Harmony) " by the New Seekers , and became a hit. Additionally songwriter Paul Williams composed a piece for a Crocker Bank commercial which he lengthened and The Carpenters recorded as " We've Only Just Begun ". Some pop and rock songs were re-recorded by cover bands for use in advertisements, but

3124-495: The cost of licensing original recordings for this purpose remained prohibitive in certain countries (including the U.S.) until the late 1980s. The use of previously recorded popular songs in American television advertisements began in earnest in 1985 when Burger King used the original recording of Aretha Franklin 's song " Freeway of Love " in a television advertisement for the restaurant. This also occurred in 1987 when Nike used

3195-539: The end-goal, the broadcasters. At New York's TV Week in November 2018, the TV advertising model was described by Turner Broadcasting System as broken. However, with the emergence of over-the-top media services , the Internet itself has become a platform for television, and hence TV advertising. TV attribution is a marketing concept whereby the impact television ads have on consumers is measured. Addressable television

3266-453: The evening. The concept behind Phonevision involved making feature films available to home viewers at $ 1 per movie (11.74 adjusted for inflation). Viewers were required to purchase a descrambler unit that sat on top of the television, plugged into the TV's antenna leads and also into the telephone line. Someone wishing to view a movie would call the Phonevision operator, who would add them to

3337-508: The first TV ad broadcast appeared on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (subsequently Seiko ); it also displayed a clock with the current time. The television market has grown to such an extent that it was estimated to reach $ 69.87 billion for TV ad spending in the United States for 2018. Television advertising involves three main tasks: creating a television advertisement that meets broadcast standards, placing

3408-519: The first block in many shows. These "prime pods" are intended to keep viewers who are watching live, and advertisers pay more for the NBC spots. Children can be impacted by advertising in a variety of ways, and how they respond to it will depend on a number of factors, including their age, background knowledge, and level of experience. Youngsters under two years old are unable to distinguish between television programs and advertisements; however, children between

3479-504: The frequency change could be heard. One of the major limitations of the Phonevision system was that due to the delay line being switched in and out, color could not be broadcast, as the 3.58 MHz phase lock necessary for NTSC color broadcasting could not be held. This limitation contributed to the demise of the system, along with the FCC authorization of subscription programming in 1969. Channel 1 (North American TV) In North American broadcast television frequencies , channel 1

3550-435: The invention of public-access television channels, the FCC decided to reserve channel 1 for low-power Community television stations, and moved existing channel 1 stations to higher frequencies. Community television stations covered smaller cities and were allowed to use less radiated power. None of these stations were built before the FCC imposed a freeze on all television station construction permits in mid-1948, and removed

3621-507: The only television station in Chicago. Zenith's allocation was later moved to channel 2. In 1947, Zenith announced a perfected pay television system and selected the name "Phonevision" as the trademark for the concept. In 1950, in preparation for the public pay television test, the experimental station moved from the Zenith factory to the Field Building and became KS2XBS . In July 1953, Zenith

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3692-401: The original recording of The Beatles ' song " Revolution " in an advertisement for athletic shoes. Since then, many classic popular songs have been used in similar fashion. Songs can be used to concretely illustrate a point about the product being sold (such as Bob Seger 's " Like a Rock " used for Chevy trucks), but more often are simply used to associate the good feelings listeners had for

3763-458: The primary instruments. In the late 1990s and early 2000s, electronica music was increasingly used as background scores for television advertisements, initially for automobiles, and later for other technological and business products such as computers and financial services. Television advertising has become a popular outlet for new artists to gain an audience for their work, with some advertisements displaying artist and song information onscreen at

3834-502: The public, such as the risqué AGFA underwater camera commercial that was never televised for its sexual innuendo and implied indecent exposure . In 2012, the Burger King commercial featuring rapper Mary J. Blige received backlash by African-American reviewers after it was previewed on the internet. Yet, it was shelved before being televised. Some campaigns in the controversial advertisements are often change in later times, like

3905-486: The recording of television programs into a hard drive , also enabled viewers to fast-forward or automatically skip through advertisements of recorded programs. At the end of 2008, 22% of UK households had a DTR. The majority of these households had Sky+ and data from these homes (collected via the SkyView panel of more than 33,000) shows that, once a household gets a DTR, they watch 17% more television. 82% of their viewing

3976-437: The rules on TV band allocations based on propagation knowledge gained during the era of shared-user allocations. The 44–50 MHz band used by Channel 1 was replaced by lower-power narrowband users. Channel 1 was reassigned to fixed and mobile services (44–50 MHz) in order to end their former shared use of other VHF TV frequencies. Rather than renumber the TV channel table, it was decided to merely remove Channel 1 from

4047-426: The slogan for the infamous Dr Pepper Ten commercial "It’s not for women" would no longer be used for subsequent ads after regarding it to be sexist . Even the slogan for Kotex "It fits. Period." (one advertisement showed a CG anthropomorphic red dot dissolving on a pad ) was no longer used in the subsequent ads due to the result of the slogan's term "period" referring to both punctuation and menstruation

4118-529: The song to the product on display. In some cases the original meaning of the song can be totally irrelevant or even completely opposite to the implication of the use in advertising; for example Iggy Pop 's " Lust for Life ", a song about heroin addiction, has been used to advertise Royal Caribbean International , a cruise ship line. Music-licensing agreements with major artists, especially those that had not previously allowed their recordings to be used for this purpose, such as Microsoft 's use of " Start Me Up " by

4189-448: The table. On cable television systems, channel 1 was optionally used by some providers in between channels 4 and 5 at the frequencies of 72–78 MHz (moving channel 5 and 6 allocations up by 2 MHz; however, this would prevent channels 5 and 6 from being viewed on non- cable-ready television sets). Channel 1, where available, has also been mapped to 99 (frequency range 114–120 MHz) on some cable boxes. As of September 2000,

4260-411: The traditional methods of generating revenue from television advertising. Another type of advertisement shown increasingly, mostly for advertising TV shows on the same channel, is an ad overlay at the bottom of the TV screen, which blocks out some of the picture. "Banners", or "Logo Bugs", as they are called, are referred to by media companies as Secondary Events (2E). This is done in much the same way as

4331-479: The trouble has been that people do not like the idea of using songs that promote values important for them in advertisements. For example, Sly and the Family Stone 's anti-racism song, " Everyday People ", was used in a car advertisement, which angered some people. Generic scores for advertisements often feature clarinets , saxophones, or various strings (such as the acoustic /electric guitars and violins) as

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4402-408: The viewer queue. A signal sent via phone lines would allow the box to descramble the signal and at the end of the month, viewers would be billed for the movie on their regular telephone bill. Some of Zenith's 1951 model TV sets were equipped with a special connector for Phonevision and included a section in the owner's manual explaining the Phonevision concept, providing instructions on how to order, and

4473-567: The viewer, such as the Energizer Bunny advertisement series. It started in the late 1980s as a simple comparison advertisement, where a room full of battery-operated bunnies was seen pounding their drums, all slowing down except one, with the Energizer battery. Years later, a revised version of this seminal advertisement had the Energizer bunny escaping the stage and moving on (according to the announcer, he "keeps going and going and going..."). This

4544-409: Was 13 ⁄ 6 × 15.750, giving a convenient frequency reference. The frequency tolerance was so tight that if encoded audio were recorded during a Phonevision broadcast, and then played back later into a homemade processor running on normal network programming, a slight frequency error could be detected in the restored audio. Also, when the station switched to local sync to run a local commercial ,

4615-487: Was 44 to 50 MHz. This allocation was short-lived. Until 1948, Land Mobile Radio and television broadcasters shared the same frequencies, which caused interference. This shared allocation was eventually found to be unworkable, so the FCC reallocated the Channel 1 frequencies for public safety and land mobile use and assigned TV channels 2–13 exclusively to broadcasters. Aside from the shared frequency issue, this part of

4686-423: Was a former broadcast ( over-the-air ) television channel which was removed from service in 1948. During the experimental era of TV operation , Channel 1 was moved around the lower VHF spectrum repeatedly, with the entire band displaced upward at one point due to an early 40 MHz allocation for the FM broadcast band . After FM was moved to its current frequencies in 1946, TV Channel 1's last assigned band

4757-493: Was adopted due to image frequency problems when UHF television broadcasting initially struggled to life in 1952. Any receivers capable of tuning VHF TV 1, by necessity, operated on a lower intermediate frequency as 45.75 MHz video IF would overlap the incoming signal at 44-50 MHz. Canada did not start regular television broadcasts until after the U.S. had decommissioned Channel 1 (44–50 MHz) for television use; CBFT and CBLT signed on in 1952. This TV channel

4828-465: Was broadcast in the months before the TV show's première. A video taking up approximately 25 per cent of the bottom-left portion of the screen would show a comet impacting into the moon with an accompanying explosion, during another television programme. Another example is used in Poland to use any premieres of new shows/new seasons of the same show. TVP has taken a step further, overlaying on screen not only

4899-592: Was followed by what appeared to be another advertisement: viewers were oblivious to the fact that the following "advertisement" was actually a parody of other well-known advertisements until the Energizer bunny suddenly intrudes on the situation, with the announcer saying "Still going..." (the Energizer Battery Company's way of emphasizing that their battery lasts longer than other leading batteries). This ad campaign lasted for nearly fifteen years. The Energizer Bunny series has itself been imitated by others, via

4970-718: Was forced to shut down KS2XBS when WBBM-TV was moved from channel 4 to channel 2 by the Federal Communications Commission as a side effect of channel shuffling in Wisconsin. The KS2XBS station's transmitter was later donated to Chicago's first educational station, PBS member station WTTW (channel 11). In 1954, Zenith resumed testing in the eastern United States (on WOR-TV in New York City, now WWOR-TV and licensed to nearby Secaucus, New Jersey ) and later negotiated foreign contracts in Australia and New Zealand . It also broadcast for

5041-808: Was never used in Latin America , South Korea and the Philippines excluding Japan as TV broadcasting did not start in these areas until the 1950s. Japanese public broadcaster NHK General TV broadcast on Channel 1 in Tokyo and other cities. The Japanese Channel 1 was assigned to the frequency 90 to 96 MHz, just above the Japanese FM band which is 76 to 90 MHz. Frequencies corresponding to Japan's channel 1 through 3 (90–108 MHz) are used primarily for FM radio broadcasting (88–108 MHz) outside Japan and correspond to cable 95–97 in North America. With

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