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Film distribution , also called film exhibition or film distribution and exhibition , is the process of making a movie available for viewing to an audience. This is normally the task of a professional film distributor , who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a movie theater or television , or personal home viewing (including physical media, video-on-demand , download, television programs through broadcast syndication ). For commercial projects, film distribution is usually accompanied by film promotion .

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76-600: Parufamet was the name of a distribution company established by the American film studios Paramount Pictures and Metro-Goldwyn-Mayer (MGM) and the German UFA GmbH in 1925. The company's founding was part of a loan contract between the studios. Paramount and MGM together loaned $ 4 Million to UFA, which was in a severe financial crisis, in December 1925. In return, UFA had to produce 40 films per year and reserve 75 percent of

152-472: A camera lens is used to produce only a very slight chemical change, proportional to the amount of light absorbed by each crystal. This creates an invisible latent image in the emulsion, which can be chemically developed into a visible photograph . In addition to visible light, all films are sensitive to X-rays and high-energy particles . Most are at least slightly sensitive to invisible ultraviolet (UV) light. Some special-purpose films are sensitive into

228-404: A gelatin emulsion containing microscopically small light-sensitive silver halide crystals. The sizes and other characteristics of the crystals determine the sensitivity, contrast and resolution of the film. The emulsion will gradually darken if left exposed to light, but the process is too slow and incomplete to be of any practical use. Instead, a very short exposure to the image formed by

304-451: A nitrate film base , which is highly flammable. Nitrate film fires were virtually impossible to extinguish. A significant number of fatal accidents occurred in theatrical projection booths, where the heat of the projector lamp made ignition a possibility. Amateur filmmaking ( home movies ) slowly developed during this period. Kodak developed a heat-resistant 'safety base' for home projection. In 1909, tests showed cellulose diacetate to be

380-444: A "normal" print or a deluxe print (on more-costly print film like Kodak Vision Premiere) with slightly greater saturation and contrast. Use of film remained the dominant form of cinematography until the early 21st century when digital formats supplanted the use of film in many applications. This has also led to the replacement of film projectors with digital projection . Despite this, some filmmakers continue to opt for film stock as

456-404: A Day (2011) and Eyes and Ears of God: Video Surveillance of Sudan (2012). Film stock Film stock is an analog medium that is used for recording motion pictures or animation . It is recorded on by a movie camera , developed , edited , and projected onto a screen using a movie projector . It is a strip or sheet of transparent plastic film base coated on one side with

532-446: A color reversal stock, called Monopack, for location shooting in 1941; it was ultimately a 35 mm version of Kodachrome that could be used in standard motion picture cameras. Eastman Kodak introduced their first 35mm color negative stock, Eastman Color Negative film 5247, in 1950. A higher quality version in 1952, Eastman Color Negative film 5248, was quickly adopted by Hollywood for color motion picture production, replacing both

608-620: A deal with Walt Disney Pictures to show its movies in U.S. and U.K. theaters. Some films may be made specifically for non-theatrical formats, being released as a " television movie " or " direct-to-video " movie. The production values on these films are often considered to be of inferior quality compared to theatrical releases in similar genres; some films that are rejected by their own movie studios upon completion may be distributed through these markets. A direct-to-video release (also called " straight-to- DVD " or " straight-to- Blu-ray ", depending on media used for film distribution) occurs when

684-455: A few movies every year that defy this rule, often limited-release movies that start in only a few theaters and actually grow their theater count through good word-of-mouth and reviews. According to a 2000 study by ABN AMRO , about 26% of Hollywood movie studios' worldwide income came from box office ticket sales; 46% came from VHS and DVD sales to consumers; and 28% came from television (broadcast, cable, and pay-per-view). Typically, one film

760-414: A fragile paper roll film, with which it was difficult to view a single, continuously moving image without a complex apparatus. The first transparent and flexible film base material was celluloid , which was discovered and refined for photographic use by John Carbutt , Hannibal Goodwin , and George Eastman . Eastman Kodak made celluloid film commercially available in 1889; Thomas Henry Blair, in 1891,

836-486: A fully panchromatic stock, Pan-23. In 1926, Kodak lowered the price of panchromatic stock to parity with its orthochromatic offering and the panchromatic stock began to overtake the orthochromatic stock's market share within a few years. As similar panchromatic film stocks were also manufactured by Agfa and Pathé, making the shift to panchromatic stocks largely complete by 1928, Kodak discontinued orthochromatic stock in 1930. Experiments with color films were made as early as

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912-569: A laser film printer known as a film recorder . Due to the specialized nature of the exposure and the higher degree of control afforded by the film lab equipment, these intermediate and release stocks are specially designed solely for these applications and are generally not feasible for camera shooting. Because intermediates only function to maintain the image information accurately across duplication, each manufacturer tends to only produce one or two different intermediate stocks. Similarly, release print stocks usually are available only in two varieties:

988-407: A movie directly to the theater or franchise salesperson, typically on a foot-by-foot basis for 10 cents a foot. Absent major studios or national theater franchises, this system was generally the best way to ensure national release of a film, particularly for shorter films. However, in terms of profitability, the states rights system was not the most effective way to screen feature-length films since

1064-560: A movie is released on home video formats (such as VHS, DVD, etc.) without being released in theaters first, thereby not taking into consideration the "theatrical window". As a result of strong DVD sales, straight-to-video releases achieved higher success and were noted in 2005 to have become a profitable market, especially for independent filmmakers and distributors. Feature films released directly to YouTube or other streaming platforms include: Zeitgeist: The Movie (2007), The Cult of Sincerity (2008), Home (2009), Life in

1140-463: A movie is released through movie theaters, it is released to home video and VOD services. After an additional period, it is usually released to pay television, and then made available for free-to-air television. A simultaneous release takes place when a movie is made available on many media (cinema, home video, VOD) at the same time or with very little difference in timing. Simultaneous releases offer great advantages to both consumers, who can choose

1216-407: A period of time much faster than many photographs or other visual presentations. Cellulose nitrate, because of its unstable chemistry, eventually breaks down, releasing nitric acid, further catalyzing the decomposition. In the final stage of celluloid decomposition, the film has turned into a rust-like powder. Likewise, tri-acetate stock is also vulnerable to deterioration. Because of the small gauge of

1292-468: A positive (showing the same densities and colors as the subject) or negative image (with dark highlights, light shadows, and, in principle, complementary colors). The first films were darkened by light: negative films. Later films that produce a positive image became known as reversal films ; processed transparent film of this type can be projected onto a screen. Negative images need to be transferred onto photographic paper or other substrate which reverses

1368-503: A premium price. In July 2010 Netflix secured a deal with Relativity Media in which the latter agreed to distribute a number of major movies to the aforementioned VOD service before Pay TV . Producers of relatively smaller-budget movies are also utilizing new release strategies. In 2009, the movie The House of the Devil premiered on VOD systems on October 1, and received a limited theatrical release one month later. In August 2010, it

1444-494: A resolution in 1980 objecting to the proposed release of video cassettes at the same time as a film was released in theaters on the basis that their release would negatively impact theatrical revenues. The window between theatrical release and free-to-air television in the United States at the time was normally three years. By 1983 in the United States, the theatrical window before a film would be made available to other media, (at

1520-531: A sense of prestige. Although this method helped increase film earnings for the producer, given its nature, a movie's release would only be at the regional level. Some of the first road show films were the Italian film Cabiria (1914) and the American The Birth of a Nation (1915). The standard release routine for a movie is regulated by a business model called "release windows". The release windows system

1596-476: A separate soundtrack and then sound-on-film to print the soundtrack on the film itself. All plastic is subject to deterioration through physical or chemical means, and thus, motion picture film is at risk for the same reason. Films deteriorate over time, which can damage individual frames or even lead to the entire film being destroyed. Cellulose nitrate, cellulose diacetate and triacetate are known to be unstable media: improperly preserved film can deteriorate in

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1672-502: A standard option. Panchromatic film stock increased costs and no motion pictures were produced on it in their entirety for several years. The cross-cutting between panchromatic and orthochromatic stocks caused continuity problems with costume tones and panchromatic film was often avoided. Orthochromatic film remained dominant until the mid-1920s due to Kodak's lack of competition in the panchromatic market. In 1925, Gevaert introduced an orthochromatic stock with limited color sensitivity and

1748-400: A stock is its film speed , determined by ASA or its sensitivity to light listed by a measurement on the raw stock which must be chosen with care. Speed determines the range of lighting conditions under which the film can be shot, and is related to granularity and contrast, which influence the look of the image. The stock manufacturer will usually give an exposure index (EI) number equal to

1824-485: A viable replacement base, and Kodak began selling acetate-base films the following year in 22 mm widths for Edison's work on the Home Kinetoscope, which was commercially released in 1912. Eastman Kodak introduced a non-flammable 35 mm film stock in 1909. The plasticizers used to make the film flexible evaporated quickly, making the film dry and brittle, causing splices to part and perforations to tear. In 1911

1900-480: Is a matter of debate; candidates include Tally's Electric Theatre, established 1902 in Los Angeles, and Pittsburgh's Nickelodeon, established 1905. Thousands of such theaters were built or converted from existing facilities within a few years. In the United States, these theaters came to be known as nickelodeons , because admission typically cost a nickel (five cents). Distributors license films to theaters granting

1976-526: Is assembled by a negative cutter using the edited work print or EDL ( edit decision list ) as a guide. A series of Answer Prints are then made from the OCN. During the Answer Print stage, corrections in the film's density and color are corrected (timed) to the filmmakers' tastes. Interpositive (IP) prints are struck from the OCN, checked to make sure they look the same as the custom timed Answer Print, and then each IP

2052-473: Is rated 250D/200T, since the tungsten light will give slightly less exposure than an equivalent amount of daylight. A fundamental limitation of film stock as a recording medium is that it reacts to light, but not sound. This is why the first films were literally silent (and exhibitors often provided live musical accompaniment to compensate). Sound films later became possible after engineers developed techniques like sound-on-disc to synchronize playback of

2128-529: Is the featured presentation (or feature film ). Before the 1970s, there were " double features "; typically, a high-quality " A picture" rented by an independent theater for a lump sum, and a lower-quality " B picture" rented for a percentage of the gross receipts. Today, the bulk of the material shown before the feature film consists of previews for upcoming movies (also known as trailers ) and paid advertisements. The development of television has allowed films to be broadcast to larger audiences, usually after

2204-505: Is used to make one or more Dupe Negative (DN) copies. The release prints are then generated from the DN(s). Recently, with the development of digital intermediate (DI), it has become possible to completely edit, composite visual effects, and color grade the image digitally at full resolution and bit-depth. In this workflow, the answer print is generated digitally and then written out to the IP stage using

2280-469: Is why the decay process in the archival community is known as " vinegar syndrome ". Modern polyester-based stocks are far more stable by comparison and are rated to last hundreds of years if stored properly. The distinction between camera stocks and print stocks involves a difference in the recording process. When the work print or edit master has been approved, the Original Camera Negative (OCN)

2356-453: Is wound with regard to perforations and base or emulsion side, as well as whether it is packaged around a core, a daylight spool, or within a cartridge. Depending on the manufacturing processes and camera equipment, lengths can vary anywhere from 25 to 2000 feet. Common lengths include 25 feet for 8 mm, 50 feet for Super 8 , 100 and 400 feet for 16 mm, 400 and 1000 feet for 35 mm, and 1000 for 65/70 mm. A critical property of

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2432-582: The Lumière Brothers . By 1896, the new movie projector required a fully transparent film base that Blair's American operation could not supply. Eastman shortly thereafter bought the company out and became the leading supplier of film stock. Louis Lumière worked with Victor Planchon to adapt the Lumière "Blue Label" (Etiquette Bleue) photographic plate emulsion for use on celluloid roll film, which began in early 1896. Eastman's first motion picture film stock

2508-538: The Motion Picture Patents Trust agreed to what would become the standard: 35 mm gauge, with Edison perforations and a 1.33 aspect ratio . Agfa began to produce motion picture film in 1913, but remained a largely local supplier until World War I boycotts of popular French, American and Italian film stocks allowed the UFA film studio to flourish, boosting Agfa's orders. All film stocks were manufactured on

2584-403: The infrared (IR) region of the spectrum . In black-and-white photographic film there is usually one layer of silver salts. When the exposed grains are developed, the silver salts are converted to metallic silver, which blocks light and appears as the black part of the film negative . Color film has at least three sensitive layers. Dyes, which adsorb to the surface of the silver salts, make

2660-539: The ASA which they recommend exposing for. However, factors such as forced or non-standard development (such as bleach bypass or cross processing ), compensation for filters or shutter angle , as well as intended under- and over-exposure may cause the cinematographer to actually "rate" the stock differently from the EI. This new rating is not a change to the stock itself — it is merely a way of calculating exposure without figuring out

2736-862: The DVD and Blu-ray versions of Tim Burton 's Alice in Wonderland 14 weeks after the movie's release date (instead of the then usual 17) in order to avoid competition from the 2010 World Cup . In response to such statements, theater owners made threats not to show the movie on their screens, but later reconsidered their position before the movie was released. As of 2019, most major theater chains mandated an exclusivity window of 90 days before release on physical home video and rental availability, and 74–76 days before digital sell-through . Other strategies are also being deployed in order to make up for slow DVD sales. Most major studios have considered making movies available to VOD services shortly after their theatrical release for

2812-523: The Hedgehog , I Still Believe , and The Invisible Man also became available for in-home on-demand viewing after a theatrical run shorter than usual in the wake of widespread theatre closures. As a result of the controversy surrounding the shrinking and even elimination of the theatrical window, in April 2020 AMC Theatres stated it would no longer screen films made by Universal Pictures after Trolls World Tour

2888-494: The United States. Major movie studios reportedly pushed to shrink the theatrical window in an attempt to make up for the substantial losses in the DVD market suffered since the 2004 sales peak. These attempts have encountered the firm opposition of theater owners, whose profits depend solely upon attendance and therefore benefit from keeping a movie available on their screens. In early 2010, Disney announced it would be putting out

2964-463: The average theatrical window in the United States between a film's theatrical release and its showing on TV was just over five years. By 1979, with the advent of pay television, films were normally made available to pay television in the United States one or two years after theatrical release. With the advent of home video, the National Association of Theatre Owners in the United States passed

3040-449: The capacities of its cinemas for productions by the American partners. Paramount and MGM agreed to show UFA productions in their cinema chains, but in reality, only few UFA productions played in the US, while at the same time being blocked from distribution on the domestic market. In 1927, the contract's conditions were revised, the amount of films to be produced reduced from 40 to 20 per year, and

3116-449: The commonality of Edison's and Lumière's cameras . Consumers usually purchased unperforated film and had to punch it by perforators that were often imprecise, causing difficulty in making prints for the opposite perforation format. In 1908, the perforators began to be made by Bell and Howell . Eastman Kodak used the Bell and Howell machine to perforate its films. In 1909, Edison's organization of

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3192-727: The company and they had no plans to adjust it. During the COVID-19 pandemic , all the major studios broke the theatrical window due to widespread theatre closings and made several films available on home media shortly after their theatrical debuts, such as Universal releasing The Invisible Man for rental 21 days after theatrical release, Sony and Columbia Pictures releasing Bloodshot for purchase 12 days after theatrical release, Warner Bros. releasing The Way Back 18 days after theatrical release, and Disney releasing Onward for purchase 15 days after theatrical release and streaming on Disney+ 29 days after theatrical release. Sonic

3268-764: The compensation after each light reading. Another important quality of color film stock in particular is its color balance , which is defined by the color temperature at which it accurately records white. Tungsten lighting is defined at 3200 K, which is considered "warmer" in tone and shifted towards orange; daylight is defined at 5600 K, which is considered "colder" and shifted towards blue. This means that unfiltered tungsten stock will look normal shot under tungsten lights, but blue if shot during daylight. Conversely, daylight stock shot in daylight will look normal, but orange if shot under tungsten lights. Color temperature issues such as these can be compensated for by other factors such as lens filters and color gels placed in front of

3344-418: The crystals sensitive to different colors. Typically the blue-sensitive layer is on top, followed by the green and red layers. During development, the exposed silver salts are converted to metallic silver, just as with black-and-white film. But in a color film, the by-products of the development reaction simultaneously combine with chemicals known as color couplers that are included either in the film itself or in

3420-475: The decline of the Motion Picture Patents Company (Edison Trust) in 1915, there were two main forms of film distribution: states rights and roadshow . Under the states rights system, films were sold on a local, territorial basis. The local salesperson would then play the film as often as they desired in an attempt to make as much profit as possible. Film copyright holders would sell rights of

3496-439: The developer solution to form colored dyes. Because the by-products are created in direct proportion to the amount of exposure and development, the dye clouds formed are also in proportion to the exposure and development. Following development, the silver is converted back to silver salts in the bleach step . It is removed from the film in the fix step and is sometimes recovered for subsequent use or sale. Fixing leaves behind only

3572-426: The emulsion, retaining a large market share. Lumière reformulated its stock to match the speed of Eastman film, naming it 'Etiquette Violette' (Violet Label). Blair sold his English company to Pathé in 1907 and retired to the US. Pathé began to supplement its operation in 1910 by purchasing film prints, stripping the emulsion from the film base and re-coating it. 35mm film began to become the dominant gauge because of

3648-407: The expensive three-strip Technicolor process and Monopack. There are several variables in classifying stocks; in practice, one orders raw stock by a code number, based on desired sensitivity to light. A piece of film consists of a light-sensitive emulsion applied to a tough, transparent base , sometimes attached to anti-halation backing or "rem-jet" layer (now only on camera films). Originally

3724-567: The film is no longer being shown in theaters. In 1971 U-Matic became the first magnetic format in which movies could be enjoyed in institutions outside the theatre. Later that year, the first videocassettes of movies became available to consumers to watch in their own homes. Recording technology has since enabled consumers to rent or buy copies of films on home media such as VHS or DVD (older formats include: laserdisc , VCD , SelectaVision and videodisc ). Internet downloads are also revenue sources for film production companies. Prior to

3800-462: The film's producers only made money on the initial sale of each film copy. This method also made it possible to screen films of various genre which may be illegal in one state but legal in another. With the roadshow system , the producer would enter into an agreement with each theater, with priority given to large-seating and famous theaters. Money would be made via ticket sales. A movie's showing would be limited to drive up demand and to help create

3876-423: The film, owners of home-made films often find that their film can become shrunken and brittle to the point where the film is unwatchable in the space of a few years. In general, decaying acetate film breaks down into acetic acid , and similar to celluloid decomposition, leads to an auto-catylictic breakdown of the base that cannot be reversed. The result of the acetic acid released is a strong odor of vinegar , which

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3952-507: The film. A resin backing was used on the film, which rendered the film too opaque to allow focusing through the back of the film, a common technique for many cameras of that era. The X-back stock was popular on the east coast of the US. Other manufacturers were established in the 1920s, including American E.I. Dupont de Nemours in 1926 and Belgian Gevaert in 1925. Panchromatic film stock became more common. Created in 1913 for use in early color film processes such as Kinemacolor , panchromatic

4028-419: The formed color dyes, which combine to make up the colored visible image. Later color films, like Kodacolor II , have as many as 12 emulsion layers, with upwards of 20 different chemicals in each layer. Photographic film and film stock tend to be similar in composition and speed, but often not in other parameters such as frame size and length. Early motion picture experiments in the 1880s were performed using

4104-491: The highly flammable cellulose nitrate was used. In the 1930s, film manufacturers introduced " safety film " with a cellulose triacetate plastic base. All amateur film stocks were safety film, but the use of nitrate persisted for professional releases. Kodak discontinued the manufacture of nitrate base in 1951, and the industry transitioned entirely to safety film in 1951 in the United States and by 1955 internationally. Since

4180-610: The image again, producing a final positive image. Creating a positive image from a negative film can also be done by scanning the negative to create a computer file which can then be reversed by software . Different emulsions and development processes exist for a variety of image recording possibilities: the two most common of which are black and white, and color. However, there are also variant types, such as infrared film (in black and white or false color ); specialist technical films, such as those used for X-rays ; and obsolete processes, such as orthochromatic film. Generally, however,

4256-408: The improvements were in granularity and sharpness. Film stock manufacturers began to diversify their products. Each manufacturer had previously offered one negative stock (usually orthochromatic) and one print stock. In 1920, a variant of Type F film known as X-back was introduced to counteract the effects of static electricity on the film, which can cause sparking and create odd exposure patterns on

4332-485: The late 1990s, almost all release prints have used polyester film stock. The emulsion consists of silver halide grains suspended in a gelatin colloid; in the case of color film, there are three layers of silver halide, which are mixed with color couplers and interlayers that filter specific light spectra. These end up creating yellow, cyan , and magenta layers in the negative after development. Development chemicals applied to an appropriate film can produce either

4408-584: The late 19th century, but practical color film was not commercially viable until 1908, and for amateur use when Kodak introduced Kodachrome for 16 mm in 1935 and 8 mm in 1936. Commercially successful color processes used special cameras loaded with black-and-white separation stocks rather than color negative. Kinemacolor (1908–1914), Technicolor processes 1 through 4 (1917–1954), and Cinecolor used one, two or three strips of monochrome film stock sensitized to certain primary colors or exposed behind color filters in special cameras. Technicolor introduced

4484-492: The lights. The color temperature of a film stock is generally indicated next to the film speed number — e.g. 500T stock is color film stock with an ASA of 500 and balanced for tungsten light; 250D would have an ASA of 250 and be balanced for daylight. While black-and-white film has no color temperature itself, the silver halide grains themselves tend to be slightly more responsive to blue light, and therefore will have daylight and tungsten speeds — e.g. Kodak's Double-X stock

4560-432: The major American film studios returned to using nitrate stock. More amateur formats began to use acetate-based film, and several, including Kodak's own 16 mm format, were designed specifically to be manufactured with safety base. Kodak released Cine Negative Film Type E in 1916 and Type F (later known as Negative Film Par Speed Type 1201) in 1917. As both of these orthochromatic films were no faster than previous offerings,

4636-399: The major Hollywood studios, including Universal and Warner Bros. , identified that they were working on an agreement that would see certain movies receive a premium video-on-demand release within weeks of their theatrical premieres. Nothing came out of these discussions, and after Disney bought 21st Century Fox , then Disney CEO Bob Iger stated that the theatrical window is working for

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4712-492: The medium that most suits their needs, and production studios that only have to run one marketing campaign for all releases. The flip side, though, is that such distribution efforts are often regarded as experimental and thus do not receive substantial investment or promotion. Simultaneous release approaches have gained both praise, with investor Mark Cuban claiming movies should simultaneously be made available on all media allowing viewers to choose whether to see it at home or at

4788-437: The performance of the film at the box office. Films in the US were then available for pay-per-view four months later and, approximately two years after its theatrical release date, available for free-to-air television. The reduction in the theatrical window impacted subrun theaters that showed films after they had been screened by first-run theaters. By 2019, the theatrical window had been reduced to an average of three months in

4864-506: The plan. However, this would be short-lived, because in March 2021, it was announced that Warner Bros. would discontinue same-day releases in 2022, as part of an agreement the studio reached with Cineworld (who operates Regal Cinemas ) and will instead use a 45-day exclusive release window for theaters. Most recently, the parent company has reached an agreement for a 17-day and a 31-day theatrical window with Universal Pictures and has agreed on

4940-507: The right to show the film for a theatrical rental rental fee . The movie theater pays an average of about 50-55% of its ticket sales to the movie studio, as film rental fees. The actual percentage starts with a number higher than that and decreases as the duration of a film's showing continues, as an incentive to theaters to keep movies in the theater longer. However, today's barrage of highly marketed movies ensures that most movies are shown in first-run theaters for less than 8 weeks. There are

5016-474: The share of American productions shown in UFA's cinemas reduced from 75 to 33 percent. In 1932, the contract was disbanded. This article about a film production company or film distributor is a stub . You can help Misplaced Pages by expanding it . Film distribution Initially, all mass-marketed feature films were made to be shown in movie theaters. The identity of the first theater designed specifically for cinema

5092-645: The theater, and disapproval, with director M. Night Shyamalan claiming it could potentially destroy the "magic" of moviegoing. Cinema owners can be affected if they have to share their opportunity window, especially at the beginning of the movie lifecycle, since, according to Disney, about 95% of all box office tickets for a film are sold within the first six weeks after initial distribution. Among relevant simultaneous release attempts are Bubble (2006) by Academy Award-winning director Steven Soderbergh , EMR (2005) by James Erskine & Danny McCullough, and The Road to Guantanamo (2006). Between 1967 and 1974,

5168-440: The time, firstly cable or pay TV) was around a year. In France, with the rise of home video, a law was created to give a theatrical window of one year before a film was made available to home video with it then being available to pay television then free-to-air television two or three years later. By 1985 in the United States, the theatrical window before a film was released on home video was normally four to six months, depending on

5244-400: The vast majority of stock used today is "normal" (visible spectrum) color, although "normal" black and white also commands a significant minority percentage. Film is also classified according to its gauge and the arrangement of its perforations — gauges range from 8 mm to 70 mm or more, while perforations may vary in shape, pitch, and positioning. The film is also distinguished by how it

5320-475: Was announced that the movie Freakonomics would be released on video on demand on September 3, one month before its theatrical release. The British sci-fi movie Monsters has also undergone the same release timetable. After Netflix bought the worldwide distribution rights to Beasts of No Nation , the film was simultaneously released theatrically and online through its subscription video-on-demand (SVOD) service on October 16, 2015. In late 2018, five of

5396-558: Was first conceived in the 1970s as a strategy to keep different instances of a movie from competing with each other, allowing the movie to take advantage of different markets (cinema, home video, TV, etc.) at different times. In the standard process in 1979 in the United States, a movie was first released through movie theaters (theatrical window), then released to pay television for a short run before being re-released in theaters. It then returned to pay television before being made available for free-to-air television. Currently, after

5472-494: Was first used in a black-and-white film for exterior sequences in Queen of the Sea (1918) and originally available as a special order product. The stock's increased sensitivity to red light made it an attractive option for day for night shooting. Kodak financed a feature in 1922, shot entirely with panchromatic stock, The Headless Horseman , to promote the film when Kodak introduced it as

5548-721: Was his first competitor. The stock had a frosted base to facilitate easier viewing by transmitted light. Emulsions were orthochromatic . By November 1891 William Dickson , at Edison 's laboratory, was using Blair's stock for Kinetoscope experiments. Blair's company supplied film to Edison for five years. Between 1892 and 1893, Eastman experienced problems with production. Because of patent lawsuits in 1893, Blair left his American company and established another in Britain. Eastman became Edison's supplier of film. Blair's new company supplied European filmmaking pioneers, including Birt Acres , Robert Paul , George Albert Smith , Charles Urban , and

5624-465: Was made available for video on demand purchases simultaneous to its theatrical release. In November 2020, Warner Bros. announced it would release Wonder Woman 1984 simultaneously in theaters and on Max , with theaters granted a higher 60% take of box office sales. In December 2020, Warner Bros. announced it would release its entire 2021 theatrical slate simultaneously in theaters and on Max for 30 days. AMC Theatres CEO Adam Aron criticized

5700-604: Was offered in 1889. At first the film was the same as photographic film. By 1916, separate "Cine Type" films were offered. From 1895, Eastman supplied their motion picture roll film in rolls of 65 feet, while Blair's rolls were 75 feet. If longer lengths were needed, the unexposed negative rolls could be cemented in a darkroom , but this was largely undesirable by most narrative filmmakers. The makers of Actuality films were much more eager to undertake this method, however, in order to depict longer actions. They created cemented rolls as long as 1,000 feet. American Mutoscope and Biograph

5776-450: Was the first known company to use such film for the Jeffries - Sharkey fight on 3 November 1899. As the quantity of film and filmmakers grew, the demand for standardization increased. Between 1900 and 1910, film formats gradually became standardized and film stocks improved. A number of film gauges were made. Eastman increased the length of rolls to 200 feet without major adjustments to

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